Peter Horbury

China's Geely gears up for push into Europe, U.S.

April 21, 2015 08:38 CET

Chinese automaker Geely plans to build a small SUV late next year that will go on sale in China in early 2017, several European markets a year or so later, and eventually the U.S., sources said. For export to Europe, the SUV will initially be a plug in hybrid because Geely wants to be seen as a maker of affordable high-tech cars rather than just a cheap Chinese brand....
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Geely takes aim at BMW, Mercedes with plans for sport sedan

7:56 am U.S. ET | April 20, 2015

Geely is showcasing a concept sport sedan at the Shanghai auto show this week that was developed by a team led by former Volvo Cars design chief Peter Horbury. The segment is dominated by models like the BMW 3 series and Mercedes-Benz CLS....
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YANG JIAN

BLOG: With Volvo's help, Geely goes upscale

4:31 am U.S. ET | March 27, 2015

Zhejiang Geely Holding Group launched sales last week of its new flagship car, the GC9 midsize sedan, which is the first product developed by the Chinese automaker with the support of Volvo....
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Q&A

Geely's Horbury takes his auto design cues from a nation's style

12:01 am U.S. ET | Oct. 28, 2014

As a design leader at companies such as Ford and Volvo, Peter Horbury has always been the outsider with great insight, the foreigner able to identify style motifs native to a particular country and put them to good use....
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FOREIGN FLAIR

Chinese carmakers import design talent to compete globally

12:01 am U.S. ET | Oct. 27, 2014

Not long ago, the styling of China's domestic brands was a laughingstock. Not anymore. Chinese automakers are hiring experienced foreign designers to mentor their fledgling programs....
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Q&A

Geely set to debut its first 'Horbury'

12:01 am U.S. ET | Oct. 20, 2014

Geely's GC9, the Chinese brand's flagship sedan set to debut at the Guangzhou auto show next month, is being touted as the first Geely developed under the design auspices of Peter Horbury....
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Horbury crafts Geely design team, language

12:01 am U.S. ET | Oct. 6, 2014

Peter Horbury has faced three mind-bending design challenges in his career: Injecting style into Volvo starting in the early '90s, rejuvenating Ford's moribund North American styling in the mid-2000s, and his current assignment — creating a design team and a design language for China's Geely....
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