Can Hyundai's Ioniq make inroads against Prius?Sun, 19, Mar 2017
Since the Toyota Prius went on sale in 2000, nameplates such as Ford's C-Max and Honda's Insight have tried to mount a serious challenge to its domination of the hybrid market. And they have fallen woefully short.
2017 Hyundai Ioniq HybridMon, 13, Mar 2017
Toyota gets serious about plug-in hybridsMon, 20, Feb 2017
For years, Toyota Motor Corp. has shortchanged plug-in hybrids by offering just one nameplate in the category, and a slow selling one at that: the Prius PHV. But Japan's top carmaker says that's about to change.
Toyota sees plug-in hybrids catching on faster than conventional hybridsWed, 15, Feb 2017
Nissan to offer maintenance alerts in foray into connected carsTue, 29, Nov 2016
Toyota turns to addressable TV to sell the Prius PrimeTue, 08, Nov 2016
As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.
Toyota's growth model turns on servicesMon, 07, Nov 2016
For eight decades, Toyota's business model was straightforward: Sell more cars, make more profit. But in the future, top Toyota executives say, growth will come not from selling more cars but from selling services that let owners use the cars like mobile phones. The transformation is under way.
New vision helps Prius bounce backSun, 16, Oct 2016
Toyota recalls 340,000 Priuses globally to fix parking brake issueWed, 12, Oct 2016
Prius Prime plug-in aims to cure range and cost anxietySun, 09, Oct 2016
Toyota has positioned its Prius Prime as a value play: a car for buyers who want to dip their toe into the electric-car market but don't want to take any chances with range anxiety, or pay a premium that they may not be able to recover in fuel savings.
Toyota engineer aims to recharge sales for Prius plug-inThu, 15, Sep 2016
The chief engineer of Toyota's Prius gasoline hybrid cars said he would like to see the automaker sell 1 million units of the new plug-in version over its product life cycle, saying the vehicle is set to become its showpiece "eco" car in the next decade or so.