Spy photos suggest Prius v goes crossoverOct. 24
Toyota revs up with GR performance lineSept. 19
'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius PrimeJune 15
Can Hyundai's Ioniq make inroads against Prius?March 19
Since the Toyota Prius went on sale in 2000, nameplates such as Ford's C-Max and Honda's Insight have tried to mount a serious challenge to its domination of the hybrid market. And they have fallen woefully short.
2017 Hyundai Ioniq HybridMarch 13
Toyota gets serious about plug-in hybridsFeb. 20
For years, Toyota Motor Corp. has shortchanged plug-in hybrids by offering just one nameplate in the category, and a slow selling one at that: the Prius PHV. But Japan's top carmaker says that's about to change.
AutoNews Now: What suppliers want from TrumpFeb. 15
Toyota sees plug-in hybrids catching on faster than conventional hybridsFeb. 15
First Shift: VW, Bosch agree to settle claimsFeb. 1
Nissan to offer maintenance alerts in foray into connected carsNov. 29, 2016
Toyota turns to addressable TV to sell the Prius PrimeNov. 8, 2016
As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.