'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius PrimeJune 15
Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com.
Can Hyundai's Ioniq make inroads against Prius?March 19
Since the Toyota Prius went on sale in 2000, nameplates such as Ford's C-Max and Honda's Insight have tried to mount a serious challenge to its domination of the hybrid market. And they have fallen woefully short.
2017 Hyundai Ioniq HybridMarch 13
Nearly 20 years after Toyota's first Prius, Hyundai is launching its own global green nameplate, Ioniq. This is how they compare.
Toyota gets serious about plug-in hybridsFeb. 20
For years, Toyota Motor Corp. has shortchanged plug-in hybrids by offering just one nameplate in the category, and a slow selling one at that: the Prius PHV. But Japan's top carmaker says that's about to change.
AutoNews Now: What suppliers want from TrumpFeb. 15
What suppliers want from Trump; Plug-in to outpace original Prius?; Barra: PSA purchase of Opel, Vauxhall mutually beneficial; Hyundai teases '18 Accent; Lambo recalls $4M car.
Toyota sees plug-in hybrids catching on faster than conventional hybridsFeb. 15
Toyota's chairman, who led the development of the Toyota Prius, expects the latest plug-in hybrid vehicles will catch on with consumers far more rapidly than the original Prius did.
First Shift: VW, Bosch agree to settle claimsFeb. 1
VW, Bosch agree to settle claims for $1.6 billion; Tesla Model S, BMW i3 fall short in crash tests; Prius Prime, Volt win top honors; Chao confirmed; Electrifying changes in design.
Nissan to offer maintenance alerts in foray into connected carsNov. 29, 2016
Nissan Motor Co. will make its first major foray into Internet-connected cars by offering an option in some new vehicles that will use big data to notify drivers when vehicle maintenance is required.
Toyota turns to addressable TV to sell the Prius PrimeNov. 8, 2016
As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.
AutoNews Now: Nissan, Toyota view on U.S. dimsNov. 8, 2016
Nissan, Toyota view on U.S. dims; Tesla's German buy; Unifor ratifies pact with Magna unit; JLR scraps racetrack plan; Chevy Bolt, Kia Optima among Green Car of the Year finalists.
Toyota's growth model turns on servicesNov. 7, 2016
For eight decades, Toyota's business model was straightforward: Sell more cars, make more profit. But in the future, top Toyota executives say, growth will come not from selling more cars but from selling services that let owners use the cars like mobile phones. The transformation is under way.
New vision helps Prius bounce backOct. 16, 2016
Toyota had high hopes when it brought the Prius to Mexico in 2010. After an initial flop, those hopes are finally being realized, thanks to a lower price and shrewd marketing.