Corolla

Mazda3 a casualty of Civic-Corolla war

12:01 am U.S. ET | March 17, 2014
The Mazda3 has racked up accolades as the driving enthusiast's choice in the compact segment since the redesigned 2014 model went on sale last fall. But its sales numbers tell a different story.... Read More »

 

Toyota Camry poised to retain No. 1 car crown

4:46 pm U.S. ET | Dec. 3, 2013
With a month to go in 2013, the Toyota Camry has locked up first place for a 12th consecutive year, but its dominance in the mid-sized segment is shrinking even as the automaker dangles bigger-than-usual discounts to lure buyers.... Read More »

 

A photo flub puts M-B diesel on Corolla site

12:01 am U.S. ET | Oct. 28, 2013
On Toyota Motor Sales USA's Web site, the thumb and forefinger of a giant hand hold an engine behind the back bumper of a 2014 Corolla. The idea is to show how shoppers can configure their own cars.... Read More »

 

Toyota's high-tech safety push

12:01 am U.S. ET | Oct. 12, 2013
Toyota is forging ahead on advanced safety systems, even as it falls behind rivals on more mundane crash-protection technology.... Read More »

 

2014 Toyota Corolla rated 'marginal' in IIHS crash test

4:19 pm U.S. ET | Oct. 3, 2013
The Toyota Corolla, despite a full redesign for 2014, failed to fare well enough on a tough, new crash test to receive honors from the Insurance Institute for Highway Safety, the group said today.... Read More »

 

Toyota to export Corolla from U.S. to Latin America, Caribbean

6:50 am U.S. ET | Sept. 26, 2013
Toyota will begin exporting the compact Corolla sedan from a plant in Mississippi next year to 18 countries in Latin America and the Caribbean.... Read More »

 

Toyota tests $60 annual nav subscriptions in Europe

12:01 am U.S. ET | Sept. 9, 2013
Toyota's U.S. and European operations are diverging on whether to charge customers subscriptions for navigation and entertainment apps on the redesigned 2014 Corolla compact.... Read More »

 

MARK RECHTIN

Could the Toyota Auris be the next Scion?

3:42 pm U.S. ET | Sept. 5, 2013
No Toyota product planner will put a career on the line, go against U.S. customer desires and insist on sharp handling in a Corolla. But there's still hope for America.... Read More »

 

Corolla ads will drive down musical memory lane

12:01 am U.S. ET | Sept. 2, 2013
For the launch of the redesigned 2014 Corolla, Toyota is strolling through 50 years of history in its TV advertising campaign, linking vintage Corollas to a variety of musical memories. Toyota declined to say how much it will spend on the campaign, but when the Camry was redesigned two years ago the launch budget was more than $175 million.... Read More »

 

Toyota's cheap-lease gamble

12:01 am U.S. ET | Sept. 2, 2013
Eager to regain market share in the price-sensitive compact segment, Toyota is cutting customer lease payments on the redesigned 2014 Corolla by setting residual values much higher than in the past, according to dealers and lease trackers. It's a risky move. Toyota and its finance captive are counting on lease-end values to be well above those of competing cars that have long enjoyed stronger residuals than the Corolla.... Read More »

 

Corolla gets a makeover, bold attitude

12:01 am U.S. ET | Sept. 2, 2013
It's the age-old conundrum when it comes to redesigning big-volume, midmarket cars: how to modernize and connect with younger shoppers without alienating traditional customers and conservative fleet buyers.... Read More »

 

'14 Corolla ads dance through history

12:01 am U.S. ET | Aug. 27, 2013
For the launch of the redesigned 2014 Corolla, Toyota is rolling through the years with its television campaign, placing vintage Corollas alongside period-perfect musical touchstones.... Read More »

 

Corolla update adds bolder design, 42 mpg engine

12:01 am U.S. ET | Aug. 27, 2013
Toyota's compact sedan has long stood for reliable transportation but it also has been saddled with the reputation of a boring appliance for people who don't really care about cars. For the 2014 redesign, Toyota is trying to change that perception.... Read More »

 

Toyota launches production of 2014 Corolla, Tundra

2:13 pm U.S. ET | Aug. 2, 2013
Toyota launched production on Thursday of its redesigned 2014 Corolla and re-engineered 2014 Tundra, which will both be at dealerships in the United States starting in September. The Corolla is being manufactured in Toyota’s Mississippi and Canada plants, and the Tundra is being built in Texas.... Read More »

 

Toyota outsells Ford on strong Camry, Prius, RAV4 sales

4:13 pm U.S. ET | Aug. 1, 2013
Toyota Motor Sales U.S.A. reported July sales increased 17 percent to 193,394 units, led by strong performances by Camry, Prius, RAV4 and Avalon nameplates. It was the first time since March 2010 that Toyota had outsold Ford Motor Co.... Read More »

 

Toyota's 'Let's Go Places' tour will promote 2014 Corolla

12:01 am U.S. ET | July 22, 2013
Toyota Division is expanding its "Let's Go Places" advertising theme with experiential marketing events at family-friendly music, art and food festivals across America this summer.... Read More »

 

Toyota expands 'Let's Go Places' ad theme with Corolla prelaunch

3:54 pm U.S. ET | July 17, 2013
Toyota Division is expanding its "Let's Go Places" advertising theme with experiential marketing events at family-friendly music, art and food festivals across America this summer. The nationwide tour includes events and festivals that involve creativity, healthy living and philanthropic causes.... Read More »

 

Toyota repeats as retail leader on 10% gain

3:54 pm U.S. ET | July 2, 2013
Toyota Motor Sales U.S.A. kept pace with the industry's gains in June with a 10 percent sales increase to 195,235 units. Toyota brand sales rose 12 percent to 167,540 and Lexus sales increased 7 percent to 21,355, but Scion brand sales fell 25 percent to 6,340.... Read More »

 

HANS GREIMEL

Why the Corolla is so popular -- even in Afghanistan

12:35 pm U.S. ET | June 26, 2013
No doubt about it, Americans love the Toyota Corolla. But there's one place that might adore the car even more: Afghanistan.... Read More »

 

Plain-vanilla Corolla adds some sprinkles

12:01 am U.S. ET | June 10, 2013
With Toyota's plain-vanilla recipe of simple styling and reliable performance, the Corolla has long been the world's best-selling nameplate. But as more stylish vehicles crowd into the compact segment, Toyota is changing the formula.... Read More »

 

Disposable razors, son of Dart and Batman's Tumbler: What people think of new Corolla

12:22 pm U.S. ET | June 7, 2013
Toyota staged a Hollywood-style party with celebrity chefs, performance artists and acrobatics to introduce the redesigned 2014 Corolla Thursday in California. Here's a look at what journalists, bloggers and analysts have to say about the all-new compact.... Read More »

 

Toyota scraps dowdy compact strategy with bolder, roomier Corolla

11:30 pm U.S. ET | June 6, 2013
Toyota is tossing aside a reliable but aging compact recipe by adding room, refinement, and bolder styling to the redesigned Corolla for 2014.... Read More »

 

Toyota sales rise 3%; Camry regains car crown

5:16 pm U.S. ET | June 3, 2013
Led by the resurgence of the Camry mid-sized sedan, Toyota Motor Sales U.S.A.'s sales rose 3 percent in May, to 207,952 units. Toyota Division's sales increased 2 percent to 185,723 units, while Lexus gained 4 percent, to 22,229 vehicles sold.... Read More »

 

CARS & CONCEPTS

Next Corolla gets CVT, 2 engine choices

12:01 am U.S. ET | May 13, 2013
The redesigned 2014 Toyota Corolla that debuts here on June 6 will have a continuously variable transmission and will be offered with a choice of two engines, company officials have told dealers.... Read More »

 

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