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Smaller, more approachable models have surged to the top of Rolls' sales charts, accounting for roughly 85 percent of its global sales in 2016.
Rolls-Royce Motor Cars unveiled its new Phantom in London last week. It is the first Rolls to be built on the U.K. automaker's in-house aluminum platform.
Rolls-Royce Motor Cars is ramping up the personalization options on the redesigned and re-engineered Phantom flagship limousine to allow owners to embed bespoke artwork behind glass in the dashboard.
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