Nissan

JANUARY U.S. AUTO SALES

Automakers ride truck wave to 14% gain

8:00 am U.S. ET | Feb. 3, 2015
U.S. light-vehicle sales rose 14 percent to 1.15 million in January, driven by low gasoline prices that fueled truck sales and signaled another year of growth for the industry. GM, Ford, Fiat Chrysler, Nissan, Toyota and Honda all posted gains of at least 12 percent, with General Motors' 18 percent advance leading the pack. Among smaller brands, Subaru carried its hot streak into the new year while demand for Volkswagens remained cool....
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Nissan flashes a true-to-concept 2016 Maxima

12:15 pm U.S. ET | Feb. 3, 2015
Nissan's redesigned 2016 Maxima sport sedan will reach U.S. showrooms this year looking remarkably like a concept car the company unveiled at the 2014 Detroit auto show. The redesigned model goes on sale this spring....
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Nissan rejects U.S. government offer to mediate UAW dispute

3:31 pm U.S. ET | Feb. 2, 2015
Nissan has rejected a US State Department offer to mediate a dispute between the company and the UAW as the UAW tries to organize workers at Nissan's plant in Mississippi....
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Planned Mitsubishi sedan falls victim to currency woes

7:48 am U.S. ET | Feb. 2, 2015
Punishing foreign exchange rates have torpedoed plans to add a Korea-built midsize sedan to Mitsubishi's U.S. lineup. Dealers had been banking on the sedan, sourced from a Renault-Nissan assembly plant in Busan, South Korea, since the plan was disclosed in November 2013....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for February

Feb. 2, 2015 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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MAKE MEETINGS

Infiniti puts focus on marketing, profitability

12:01 am U.S. ET | Feb. 2, 2015
As Infiniti dealers hunker down for a year without new products, the factory is vowing to throw more support into helping them cope. Company officials told dealers at the make meeting that they will allocate more money to marketing this year, although they did not say how much the increase would be....
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MAKE MEETINGS

Nissan wants to grow brand, customer satisfaction

12:01 am U.S. ET | Feb. 2, 2015
Nissan will push its dealers toward better customer satisfaction results this year, continuing their gains from 2013 and 2014. The automaker will launch the Quality Growth Plan to improve Nissan's standing in customer sales experiences in J.D. Power's Sales Satisfaction Index from the current level of "average," the automaker told dealers at their make meeting....
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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

7:30 pm U.S. ET | Feb. 1, 2015
Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super Bowl?”...
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Nissan vehicles to use common visible parts

12:01 am U.S. ET | Jan. 31, 2015
Nissan's modular platform saves money by using common components. But owners rarely notice; most of the shared parts are unseen under the hood....
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Japanese supplier Sanden agrees to $3.2 million fine in U.S. price-fixing case

6:33 am U.S. ET | Jan. 28, 2015
Japanese supplier Sanden has agreed to pay a US fine of more than $3 million and becomes the latest company tied to a wide-ranging auto supplier price-fixing prosecution for its brief role in setting the prices of air conditioning compressors for Nissan....
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Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
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Nissan recalls 768,000 crossovers and SUVs for separate problems

9:40 am U.S. ET | Jan. 28, 2015
Nissan is recalling about 768,000 vehicles, including its popular Rogue crossover and Pathfinder SUV, for separate problems, the company and federal regulators said today....
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NEWS ANALYSIS

Nissan steps back from cutting-edge offerings

12:01 am U.S. ET | Jan. 26, 2015
Nissan and its luxury Infiniti sibling have mellowed in their message of cutting-edge future products as 2015 begins. Missing from talking points this month at the Detroit auto show was any discussion of recent racy concepts. The change in tone signals a desire to focus more intently, at least for now, on tried-and-true volume products....
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For Infiniti Q50, 'we need to give it some love' in ads

12:01 am U.S. ET | Jan. 26, 2015
Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S. launch....
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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NO COWBOYS

With Titan, Nissan aims for 'white space' below biggest pickups

12:01 am U.S. ET | Jan. 26, 2015
Nissan has a new strategy for scratching out a piece of Detroit's full-size pickup market: It will stop chasing cowboys. And it will instead think about Roman gladiators, Spartacus, NFL football players, and maybe even flesh-eating zombies....
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Nissan targets improvements in dealer experience

4:15 pm U.S. ET | Jan. 23, 2015
Nissan will roll out a nationwide program this spring intended to boost its middle-of-the-road customer satisfaction scores on dealership experience. The undertaking -- known internally as the Quality Growth Program -- will be a bonus program to reward dealers for meeting various targets to improve their satisfaction performance....
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Munoz: Titan can do better than 5% goal

8:22 pm U.S. ET | Jan. 23, 2015
Nissan startled many last week when it said it envisioned its newly unveiled redesigned 2016 Titan capturing 5 percent of the full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side....
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Partying at Nissan

6:08 pm U.S. ET | Jan. 23, 2015
Fred Diaz, left, head of the Nissan brand's U.S. sales, marketing and operations, and industry veteran Jim Press at Nissan's reception....
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Infiniti reasserts its USA imperative

6:45 pm U.S. ET | Jan. 23, 2015
Infiniti is reassuring its dealers that the United States remains at the center of its business plan despite an ongoing push to globalize the brand. Michael Bartsch, vice president of Infiniti Americas, told dealers at their make meeting that a new wave of products coming late this year will help reinvigorate the brand....
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JEFF ROSEN, NISSAN NATIONAL DEALER ADVISORY BOARD

Nissan has the drive, leadership to reach its goals

2:00 pm U.S. ET | Jan. 23, 2015
Nissan is on a roll, with rising market share, improved dealer profitability and improved customer satisfaction. But it has a number of tough fights ahead. Dealer Jeff Rosen believes Nissan has the will and the product line to pull it off....
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BILL COLE, DEALER, COLE AUTOMOTIVE GROUP

A voice for dealers, business in West Virginia Senate

2:00 pm U.S. ET | Jan. 23, 2015
Dealer Bill Cole, 58, is poised to become president of the West Virginia Senate next year, and the state's lieutenant governor....
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MATT GUNDERSON, INFINITI NATIONAL DEALER ADVISORY BOARD

'Infiniti is pushing forward despite the upheaval'

2:00 pm U.S. ET | Jan. 23, 2015
Infiniti's long-range mission to conquer 10 percent of the world luxury market took some hits in 2014. The brand lost Johan de Nysschen, its hard charging global president, to Cadillac. It also lost Andy Palmer, the Nissan Motor Corp. product czar who championed Infiniti at the corporation, to Aston Martin. But the brand is pressing on in 2015, says Matt Gunderson....
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Big sales goal for new Titan may be low, Nissan's Munoz says

10:45 pm U.S. ET | Jan. 22, 2015
Nissan startled many auto industry observers last week when it said it envisioned the redesigned 2016 Titan capturing 5 percent of the U.S. full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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