Mini

VINCE BOND JR.

BLOG: Hyundai's Super Bowl blitz scored big

4:00 pm U.S. ET | Feb. 8, 2016

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon....
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Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup....
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RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do....
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Takata must change culture to prevent another safety crisis, panel says

6:56 am U.S. ET | Feb. 2, 2016

Takata Corp. must make quality a part of company culture if it hopes to prevent future safety defects like the exploding airbags at the center of the largest automotive recall in U.S. history, a panel appointed by the Tokyo-based manufacturer to review its manufacturing process concluded....
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Mini teases star-studded 'Defy Labels' Super Bowl spot

9:45 am U.S. ET | Jan. 18, 2016

Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. So Mini drew inspiration from this trend in a star-studded Super Bowl spot about defying labels that it begins teasing today....
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BMW fights off Mercedes to keep luxury crown

Jan. 11, 2016 14:27 CET

BMW retained the title of world's top-selling premium brand last year while Mercedes overtook Audi to claim the No. 2 spot....
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Penske enters Japan with equity buy into luxury dealership group

5:00 pm U.S. ET | Jan. 7, 2016

Penske Automotive Group, making a foray into Japan, acquired a 49 percent equity stake in the Nicole Group, a luxury dealership group with operations in Tokyo and Kanagawa....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Mini tweaks Clubman, moves it up a class

Jan. 5, 2016 06:01 CET

Mini hopes the latest Clubman's four-door body style instead of a three-and-a-half door configuration will help win customers....
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Mini joins the Super Bowl ad blitz

7:36 pm U.S. ET | Jan. 4, 2016

Mini is returning to the Super Bowl ad game after a five-year hiatus. The small-car brand's commercial is slated to run in the third quarter of Super Bowl 50. It will be Mini's second Super Bowl ad....
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MINI

Bigger, more luxurious

12:01 am U.S. ET | Jan. 4, 2016

Mini has to conquest new buyers as it launches a new generation of larger, more premium cars. But it will be competing with less expensive volume brands....
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BMW agrees to consent order, fine up to $40 million over slow Mini recall

11:45 am U.S. ET | Dec. 21, 2015

BMW today was hit with a civil penalty of up to $40 million for failing to recall more than 30,000 Mini Coopers quickly enough. BMW recalled the Mini Coopers in July, several months after it said it would issue a voluntary service campaign on the vehicles....
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VIRTUAL REALITY

Google's goggles open up new world for auto marketers

12:01 am U.S. ET | Dec. 14, 2015

Virtual reality is making its way to the masses in auto marketing. While Google Cardboard isn't nearly as advanced as other upcoming options, it allows automakers to dabble in a developing space with engaging content that's accessible to a wide range of smartphone-owning consumers....
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2016 DETROIT AUTO SHOW

Tesla, Mini to skip Detroit auto show

11:54 am U.S. ET | Dec. 3, 2015

Tesla and Mini have joined Jaguar Land Rover in skipping the 2016 Detroit auto show next month....
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German luxury brands Porsche, M-B and Mini rule the car-buying process

1:00 pm U.S. ET | Nov. 12, 2015

German luxury brands still rule when it comes to satisfaction with the new-car buying process, according to U.S. consumers. Porsche shoved Mercedes-Benz from first to second place in sales satisfaction among luxury brands in J.D. Power's 2015 U.S. Sales Satisfaction Index. For the sixth straight year, Mini ranks highest among mass-market brands....
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Mini shifts convertible production to Dutch factory

Nov. 12, 2015 06:01 CET

BMW Group's Dutch contract manufacturing partner has started production of the new Mini Convertible....
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BMW recalls 86,018 Mini Cooper models for power-steering glitch

1:25 pm U.S. ET | Oct. 28, 2015

BMW is recalling 86,018 Mini Coopers after an investigation into a steering glitch on the vehicles prompted U.S. regulators to recommend a recall....
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DIANA T. KURYLKO

BLOG: Mini rewards Japan sales with Tokyo debut

11:30 am U.S. ET | Oct. 28, 2015

Mini unveiled a redesigned and more upscale convertible at the Tokyo Motor Show because Japanese sales are growing at a faster rate than sales in other major markets....
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Mini Convertible slated for March debut in U.S.

6:00 pm U.S. ET | Oct. 22, 2015

The redesigned Mini Convertible based on a new BMW architecture goes on sale next March. The car, like all of Mini's redesigned models, will be powered by BMW Group engines. It is one of Mini's five “superhero,” or core, models as the brand moves to focus on volume cars rather than expand into more niches....
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Mini bets on 'very emotional' Clubman

12:01 am U.S. ET | Sept. 21, 2015

Mini is banking the new Clubman wagon will set itself apart from competitors in the compact segment because it's different - and emotional, said the brand's global chief....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

How BMW increases volume without sacrificing margins

Sept. 9, 2015 06:01 CET

BMW's growing lineup of compact cars is luring customers away from similar-sized volume models, especially in Europe. BMW sales boss Ian Robertson talked about the effect this has had on BMW in an interview with Automotive News Europe....
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Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Edmunds.com...
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BMW sales rise 5.6% as Europe offsets China slump

Aug. 12, 2015 12:35 CET

BMW Group said on Wednesday that deliveries of its Mini, BMW and Rolls-Royce cars rose 5.6 percent to 173,195 in July to a new record as demand in Europe offset falling sales in China and the U.S....
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Evolving Mini takes aim at high-end brands

12:01 am U.S. ET | Aug. 8, 2015

Mini is changing its marketing and will pitch to the “executive personality” as products move upmarket, says its North American chief....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW exec explains why less is more for Mini brand

Aug. 5, 2015 06:01 CET

BMW's board member in charge of Mini, Peter Schwarzenbauer, is reducing the brand's range to five models -- dropping the slow-selling Roadster, Coupe and Paceman. He admits that the move is controversial because it runs counter to the belief that more models mean more volume....
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Mini drops models in its move upmarket

12:01 am U.S. ET | Aug. 3, 2015

Mini is revamping its model range, trimming three models and using a BMW Group architecture and engines. As the new cars become bigger and more luxurious, Mini will move the range upmarket....
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