Denver group finds sales in fun places

12:01 am U.S. ET | June 1, 2015

Schomp Automotive has its own internal marketing agency with dedicated social strategies for Facebook, Instagram, Google+ and Pinterest. Those four social platforms hit a wide array of demographics that have a common core with Mini, the brand that the group decided to use to boost its social media presence....
Read More »

German automakers fear possible UK exit from EU

May 29, 2015 10:42 CET

As the UK prepares to make a decision on its future within the EU, German companies are beginning to count the cost of a possible exit, with automakers such as BMW possibly having the most to lose....
Read More »


BLOG: Seeing through Mini's digital goggles

4:30 am U.S. ET | April 23, 2015

I cannot imagine life without a smartphone or a tablet, but after testing a set of digital goggles from Mini I am not convinced yet that I need to add augmented reality eyewear to my driving experience. The aviator-style eyewear is BMW's interpretation of computerized headsets such as Google Glass....
Read More »

BMW will build fwd cars in China to attract middle class

April 21, 2015 10:11 CET

BMW will double the number of cars it builds in China to six as it adds models including the front-wheel-drive 2-series Active Tourer minivan in a bid to increase sales to middle class buyers who don't have chauffeurs....
Read More »

Mini and Rolls leader to speak at congress

12:01 am U.S. ET | April 20, 2015

BMW board member Peter Schwarzenbauer, who is leading Mini and Rolls-Royce through periods of major change, will speak at the Automotive News Europe Congress on June 10 in Birmingham, England....
Read More »

BMW to recall 91,800 Mini Coopers over airbag flaw

10:34 am U.S. ET | April 18, 2015

BMW of North America will recall about 91,800 Mini Coopers in the U.S. to fix a flaw with the front passenger seat mat that may prevent the passenger airbag from deploying....
Read More »


BLOG: Remembering the rise and fall of MG Rover

12:01 am U.S. ET | April 4, 2015

Ladies and gentlemen, we are gathered here to pause for a moment and remember dear, old Rover....
Read More »


BLOG: Mini pulls the pranks and N.Y. stand -- for now

10:45 am U.S. ET | March 31, 2015

Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don't look for the British marque this year....
Read More »

Mini boss 'still pushing' for Superleggera roadster

12:01 am U.S. ET | March 23, 2015

Mini's Superleggera sports car concept would be a "great addition to the Mini range," says BMW's board member in charge of the brand, Peter Schwarzenbauer. But he disputed a report that the roadster has been approved for production....
Read More »

BMW's expansion in N. America will counter cooling China

March 21, 2015 06:01 CET

BMW's decision to add a car plant in Mexico was motivated by a desire to reduce its reliance on the cooling Chinese market, CEO Norbert Reithofer said. BMW plans to build up to 150,000 cars a year at a new factory in Mexico starting in 2019....
Read More »

BMW settles dispute with FTC over Mini warranties

2:03 pm U.S. ET | March 19, 2015

BMW, hoping to avoid extending a dispute with U.S. regulators, has agreed to settle a complaint that its Mini division broke the federal law governing vehicle warranties....
Read More »

BMW CEO signals core brand may lose luxury lead

March 18, 2015 14:14 CET

BMW may surrender its position as the No. 1 global premium brand by unit sales to rival Audi, although it will retain the title if sales of Mini are included, CEO Norbert Reithofer said. A push by competitors such as Audi into areas of subcompact cars, a segment where BMW does not offer a vehicle, is making it harder to retain the title, Reithofer said....
Read More »

Mini Superleggera roadster still under discussion, 'mini Mini' unlikely, top exec says

March 18, 2015 06:01 CET

BMW has not approved a roadster based on the Superleggera concept for its Mini brand nor a “mini Mini” that would be built with Toyota, Mini's top executive, Peter Schwarzenbauer, said....
Read More »

BMW's sales crown scrutinized as profits shrink, rivals catch up

March 17, 2015 15:58 CET

BMW's record car sales have meant big profits that have funded incentives and investment in new technologies. But competitors are catching up and profits are shrinking. Some industry observers are wondering if the "sales grow, profits look after themselves" formula still works....
Read More »

Mini clears Superleggera roadster for production, report says

11:30 am U.S. ET | March 17, 2015

It’s not quite as exciting as a Beatles reunion, but it looks like one of Britain’s greatest hits -- the affordable sports car -- could finally be returning. Car magazine reported that BMW officials have approved for production the Mini Superleggera concept car, which debuted last year....
Read More »

BMW plans rival to Audi Q1, report says

March 13, 2015 06:01 CET

BMW plans a small crossover to rival the forthcoming Audi Q1, a German magazine reported. The coupe-like entry would sit below the X1 and go on sale in 2017, a year after Audi launches its smallest crossover, the report said....
Read More »

BMW brand tops rivals in Feb.; trails Audi overall

March 10, 2015 10:32 CET

BMW brand's February sales rose 5.2 percent to 131,416 vehicles. The monthly total beat rivals Audi and Mercedes after both automakers outsold BMW in January. Through two months, Audi remains ahead of BMW brand in the ranking of the world's best-selling premium carmakers....
Read More »

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

3:59 pm U.S. ET | Feb. 26, 2015

Mini has joined a growing list of automakers that have released high-performance concepts for “Gran Turismo 6” on the PlayStation 3 game system....
Read More »

Audi, Mercedes January sales beat BMW for global luxury-car lead

Feb. 10, 2015 11:00 CET

Audi and Mercedes brand both outsold BMW brand in January, bumping BMW to third place in the ranking of the world's best-selling luxury carmakers for the month. Both Mercedes and Audi aim to take the luxury sales crown from BMW by 2020....
Read More »


Mini optimistic for a sales rebound in 2015

12:01 am U.S. ET | Feb. 2, 2015

Executives of Mini of the Americas told its U.S. dealers that sales should return to at least 2013 levels this year after a delayed launch of the Cooper Hardtop knocked Mini sales down 16 percent for 2014. In 2013, the brand sold 66,502 vehicles in the United States. The nation's 122 Mini dealers are expecting a redesigned Clubman and convertible this year....
Read More »

BMW, Toyota may cooperate on new Mini, report says

Jan. 30, 2015 06:01 CET

BMW and Toyota may cooperate on a small, decontented entry model for the Mini lineup that would be called the Minor, a German media report said. Toyota could sell its own version of the car, which may be called the Starlet, the report added....
Read More »

BMW fixes glitch that left BMW, Mini and Rolls-Royce cars vulnerable to hackers

Jan. 30, 2015 15:14 CET

BMW has fixed a security flaw that could have allowed hackers to unlock the doors of up to 2.2 million Rolls-Royce, Mini and BMW vehicles....
Read More »

Mini dealers to keep popular customer satisfaction program; sales expected to return to '13 levels

2:30 pm U.S. ET | Jan. 24, 2015

Mini told its US dealers Saturday that the brand will continue its popular “Motorer Obsession” program that reimburses dealers when they go above and beyond the call to exceed customer's expectations. Mini expects US sales this year to at least return to 2013 levels, when the brand sold 66,502 vehicles....
Read More »


Mini store wants customers singing its praises

2:00 pm U.S. ET | Jan. 23, 2015

Surprising and treating customers to extras is part of a program Mini USA started in July to boost its image as a premium brand....
Read More »

New Mini boss is former Audi executive

Jan. 22, 2015 09:32 CET

BMW named former Audi executive Sebastian Mackensen as head of its Mini brand. BMW is seeking ways to boost Mini's long-term profitability and is expected to discontinue three slow-selling Minis -- the Coupe, Roadster and Paceman....
Read More »

Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read