Mercedes all but locks down U.S. luxury sales win for 2016Thu, 01, Dec 2016
TOYOTA: Record truck sales drive 4.3% increaseThu, 01, Dec 2016
Lexus' red bows, a holiday tradition, return for 18th yearMon, 14, Nov 2016
In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the "December to Remember" sales event. Eighteen years later the campaign is still running strong.