Autotrader, Kia capitalize on NBA All-Star Weekend festivitiesFri, 17, Feb 2017
Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.
Hyundai Motor hires former GM researcher to lead self-driving car centerSun, 12, Feb 2017
Hyundai Motor Group has hired a former GM researcher to oversee its center to develop fully autonomous vehicles, joining other automakers and Silicon Valley giants in accelerating efforts on the fast-growing technology.
Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 05, Feb 2017
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.
Import tax would hit JLR hardest ($17,000 per vehicle), Ford least ($282)Tue, 07, Feb 2017
Kia may limit dealers who can sell StingerMon, 06, Feb 2017
Kia's new Stinger luxury hatchback was the hit of the Detroit auto show when it debuted in January, and the brand has big plans for its impact on Kia's image. But not all dealers will get to sell the Stinger when it arrives to market late this year.