Hyundai

VINCE BOND JR.

BLOG: Hyundai's Super Bowl blitz scored big

4:00 pm U.S. ET | Feb. 8, 2016

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon....
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Kia plans 1st sport sedan, sources say

12:01 am U.S. ET | Feb. 8, 2016

Kia Motors Corp. plans to launch its first sport sedan next year, sources told Reuters. Kia aims to start producing the sedan, code-named CK, in May 2017 and will target annual output of 60,000 vehicles, said two people with direct knowledge of the matter....
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Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup....
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Christopher Walken was the only choice for Kia's Super Bowl ad

12:28 pm U.S. ET | Feb. 7, 2016

Only one person could've done Kia's “Walken Closet” Super Bowl spot. Christopher Walken was the lone option. There was no Plan B....
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RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do....
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Kia plans first sports sedan next year as it seeks younger, more hip image, report says

10:13 am U.S. ET | Feb. 3, 2016

Kia Motors plans to launch its first sports sedan next year, people familiar with the matter told Reuters, seeking to burnish a sporty, younger image as larger sibling Hyundai Motor builds up its premium offerings....
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Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016

In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. The spot is all about standing out from the pack as Kia hopes to do with the Optima in a midsize sedan segment that the automaker says is boring and basic....
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Hyundai, Kia post slight gains to set January records

2:00 pm U.S. ET | Feb. 2, 2016

January U.S. sales at Hyundai-Kia were mostly flat but rose just enough to give the brands their best-ever starts to a year....
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RICHARD TRUETT

BLOG: Sergio's plan to sell rebadged Dart, 200 replacements could work -- if he chooses wisely

11:00 am U.S. ET | Feb. 2, 2016

FCA just may be able to replace the Dart and 200 with more salable vehicles. The key to success: The replacements must not be available here from any other manufacturer....
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WHAT COMES AFTER M?

BMW's top tuner relishes his new role at Hyundai

12:01 am U.S. ET | Feb. 1, 2016

Hyundai, which began building its own engines only in 1991, has laid out a full-fledged product plan for its new Genesis luxury brand, with help from a cadre of executives poached from Bentley, BMW and Lamborghini. Albert Biermann may be the most important of those hires....
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Hyundai posts first monthly global sales decline since July

6:25 am U.S. ET | Feb. 1, 2016

Hyundai's sales fell for the first time in six months in January, dragged down by demand in emerging markets including China, Brazil and Russia....
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Service dept. tunes up satisfaction scores

12:01 am U.S. ET | Feb. 1, 2016

Texoma Hyundai is tops in Hyundai service satisfaction scores for three years running. The dealership is a converted lumber store and has no dedicated service drive, but its staffers' rapport with customers makes all the difference....
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Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016

Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: “We Make Things Better.” Yet the advertisements will merely hint at Hyundai's new mantra, not plaster it across the screen....
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NICK GIBBS

BLOG: Nissan claims win in Europe, but Toyota had more sales

12:01 am U.S. ET | Jan. 29, 2016

Nissan claims it has achieved a long-stated goal of becoming the No. 1 Asian automaker in Europe by outselling Toyota last year. But Nissan's total was nearly 100,000 less than Toyota's. So which automaker won?...
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Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event....
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Butch Cassidy, wackadoo tech and Range Rover whispers: What people think of Kia's Telluride concept

2:15 pm U.S. ET | Jan. 28, 2016

It's nearly covered the car market from side to side and top to bottom, and now Kia appears to be making bold plans to raise its game on the crossover/SUV side. Here's what some critics and journalists are saying about the full-size Telluride concept, the brand's biggest crossover or SUV since the Borrego....
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LATEST LAUNCHES

Hyundai Tucson gets big boost from Europe's SUV boom

Jan. 28, 2016 06:01 CET

Hyundai expects the Tucson to change perceptions of the brand in Europe, thanks to its bolder design and upscale features and equipment. The SUV has become the brand's fastest-selling model in Europe since its launch in September....
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Hyundai posts lowest profit in 5 years on China slump

Jan. 26, 2016 09:40 CET

Hyundai posted its lowest annual profit in five years after a slump in China deliveries overshadowed gains in Europe, the U.S. and South Korea. Net income declined 13 percent to 6.42 trillion won ($5.3 billion) in 2015....
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HANS GREIMEL

BLOG: Eight things to know about the new Hyundai Ioniq hybrid

1:02 pm U.S. ET | Jan. 22, 2016

Hyundai is pitching its new Ioniq hybrid vehicle as the anti-hybrid hybrid: A green car with gusto and good looks. And the compact hatchback delivered on the promise during a recent test drive on the northern outskirts of Seoul....
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Kia's high-riding hybrid set for Chicago debut

2:31 pm U.S. ET | Jan. 20, 2016

Kia plans a Chicago Auto Show debut for the crossover-styled Niro that will be the brand's first dedicated hybrid model....
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Genesis brand born with luxury heritage

12:01 am U.S. ET | Jan. 18, 2016

Hyundai came to the Detroit auto show with what seemed to be a fully formed vision for its Genesis luxury brand, built around rear-wheel-drive platforms, Nurburgring-worthy tuning and styling by the best designers that the Hyundai empire could pluck from the likes of Audi, BMW, Bentley and Lamborghini....
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FROM PRETENDERS TO CONTENDERS

Hyundai resists the allure of retail temples for Genesis

12:01 am U.S. ET | Jan. 18, 2016

Instead of requiring its dealers to build costly Genesis showrooms, Hyundai is planning to use a mix of specialty showrooms, standalone stores and hybrid stores, depending on the market. The thinking is that by saving money on capital improvements, Hyundai and its dealers will be able to invest more heavily in technology and a convenient customer experience....
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2016 AUTOMOTIVE NEWS WORLD CONGRESS

The auto world according to Jonas

12:01 am U.S. ET | Jan. 18, 2016

Give Adam Jonas a mic and a stage, and you better brace for a rat-a-tat-tat of snap judgments....
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Hyundai: Expect Ioniq hybrid in Q3

12:01 am U.S. ET | Jan. 17, 2016

Hyundai will launch hybrid and all-electric versions of its Ioniq five-door hatchback in the third quarter, said Dave Zuchowski, CEO of Hyundai Motor America....
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Hyundai eyes Mexico output of new Accent car next year, report says

8:00 am U.S. ET | Jan. 12, 2016

Hyundai is planning to build the new version of its Accent small car at a Mexican plant owned by sister company Kia Motors, two people familiar with the matter told Reuters, shifting some output of lower-margin vehicles out of high-cost South Korea....
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