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American Honda posted a 3.8 percent rise in March U.S. sales behind strong truck demand and an assist from the Civic.
The Honda Civic was the best-selling vehicle among ethnic consumers for the 2017 model year, the second consecutive year the brand has taken that title, IHS Markit and NAMAD said.
Going into December, the Honda Civic was outselling the Toyota sedan by around 2,000 units, but the finish wasn't even close.
Honda is following the playbook of brands such as Porsche and Chevy that use countless iterations and special editions of a single model to juice sales.
Honda and its U.S. customers have been craving a high-profile, enthusiast-oriented car like the Civic Type R for years.
When the latest flavors of Honda's prolific Civic nameplate — the Si coupe and sedan — went on sale, two numbers stood out: 205 and 24,775.
Honda Civic Type R sets speed record; Tesla takes a production gamble; Sunday ads target Musk, Trump; Japan's big hydrogen bet; More Apple-car clues.
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