Datsun

How a Frenchman is bringing back Datsun

12:01 am U.S. ET | March 29, 2015

Vincent Cobee's mission to reintroduce Datsun around the world is a mixture of irony, politics, auto industry counterintuition and a fair amount of raiding the corporate closet for new products. The Frenchman has been tasked by Nissan CEO Carlos Ghosn with re-establishing the brand....
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Mr. K a force for the Z and Nissan

12:01 am U.S. ET | March 2, 2015

Yutaka Katayama, Nissan's first U.S. president, who grabbed American consumer awareness by introducing the affordable Datsun Z sports car in the early 1970s, died last month at 105....
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JAMIE LaREAU

BLOG: The dream Mr. K offered in the Nissan 300ZX is alive and well

3:44 pm U.S. ET | Feb. 26, 2015

“If I had a Z … ” That's the opening line to the car commercial that I most remember from my youth. It touted the Nissan 300ZX sports car....
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Stop the Datsun Go, safety group requests

12:01 am U.S. ET | Nov. 10, 2014

Nissan's budget-priced Datsun Go hatchback has sold poorly since it debuted with much fanfare in India last March, and a devastating new assessment of the car's crash safety surely won't help....
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Ghosn finds Datsun a tough sell -- even at $5,000

6:48 am U.S. ET | Oct. 14, 2014

In July last year, as Nissan prepared to bring Datsun out of a decades-long retirement, the company scoffed at the idea that the budget brand could follow Tata's $2,500 Nano in becoming a flop....
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Nissan's revived Datsun launches mi-Do hatchback

Aug. 29, 2014 12:55 CET

Datsun unveiled its second model, the mi-Do hatchback, at the Moscow auto show. The car, based on the Lada Kalina, is aimed at Russian families who want to own a foreign car but cannot afford current offerings from Western brands....
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Datsun on-Do sedan launch in Russia overshadowed by economic crisis and slumping car market

July 16, 2014 16:04 CET

Nissan's low-cost Datsun on-Do family sedan was launched in Russia this week, but the country's deepening political crisis with the West and falling car sales could dampen sales....
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