12:01 am U.S. ET | Jan. 27, 2014
Bill Strong, who worked in regional service management with several automotive brands, died Dec. 15.... Read More »


Nissan says Datsun brand may generate operating margins of 7%

Jan. 10, 2014 14:54 CET
Nissan says its budget Datsun brand will generate operating margins of up to 7 percent because of its no-frills designs and by sharing the parent's development facilities and distribution network.... Read More »


Nissan targets Russia's first-time car buyers with Datsun

Dec. 17, 2013 17:33 CET
With its revived Datsun brand, Nissan seeks to lure Russian buyers away from the used car market. Datsun will be unveiled in Russia in April with the first deliveries planned between August and September.... Read More »


Nissan enlists teens to assist in luring future young buyers

12:01 am U.S. ET | Nov. 24, 2013
Ask teenagers to design a car that appeals to young buyers and you might expect something modern, even futuristic. But when Nissan tried it, the youngsters went all retro.... Read More »



Nissan IDx evokes an old Datsun to reach teenagers

11:19 am U.S. ET | Nov. 20, 2013
One hundred teenagers from around the world have consulted with Nissan designers to create a potential rear-wheel-drive sports coupe to woo young customers. Two possibilities, unveiled today at the Tokyo Motor Show, are the IDx Freeflow and motorsports-flavored IDx Nismo.... Read More »


Hallowed Datsun name reborn -- as bargain brand

12:01 am U.S. ET | Sept. 30, 2013
For Toshiyuki Shiga, the No. 2 man at Nissan Motor Co. worldwide, the word "Datsun" carries some emotional weight. Shiga, who this month turned 60 -- an age when many Japanese executives leave the auto business -- would like to see the Datsun name restored to some glory.... Read More »


Nissan revives Datsun brand with Go hatchback

July 15, 2013 10:19 CET
Nissan unveiled the Go five-door hatchback, the first model under the revived Datsun brand. The Go will go on sale in India early next year, followed by Russia, South Africa and Indonesia.... Read More »


Nissan to unveil Datsun in India in cheap-car push

12:01 am U.S. ET | July 14, 2013
Nissan takes the veil off the first car in its resurrected Datsun brand in New Delhi on Monday -- a sub-400,000-rupee ($6,700) hatchback that is part of a foray by the Japanese auto maker into cheap cars for emerging markets.... Read More »


Nissan goes back to future with Datsun in emerging markets

July 8, 2013 06:01 CET
Nissan said its first new Datsun will be unveiled in India this month. The small hatchback will cost less than $6,600 and will be sold in Russia, India, Indonesia and South Africa.... Read More »


Datsun debuts in New Delhi

12:01 am U.S. ET | July 8, 2013
Nissan Motor Co. released sketches of the first car in the newly revived Datsun lineup, which goes on sale in 2014. The car is scheduled to be unveiled in New Delhi on July 15.... Read More »


Nissan readies Datsun brand for India

May 24, 2013 06:01 CET
Nissan will introduce its first Datsun model in India by March 2014 as the carmaker offers cheaper vehicles in a push for a fivefold increase in its share of Asia's third-biggest auto market. CEO Carlos Ghosn revived the brand to widen Nissan's appeal to customers in countries such as India, Russia and Indonesia.... Read More »


Nissan debuts new corporate logo

May 14, 2013 06:01 CET
Nissan has gone buttoned-down with a new steel-blue logo that spells out -- literally -- the distinction between Nissan the company and Nissan the brand.... Read More »


Nissan debuts new corporate logo

12:33 pm U.S. ET | May 10, 2013
Nissan Motor Co. has gone buttoned-down with a new steel-blue logo that spells out -- literally -- the distinction between Nissan the company and Nissan the brand.... Read More »


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