Daimler

WATCH THE VIDEOS

Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl ads

1:15 pm U.S. ET | Feb. 1, 2015
On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria....
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Daimler, Schaeffler hit by German strikes

Jan. 29, 2015 11:21 CET
Daimler and parts supplier Schaeffler were among the companies affected when thousands of engineering workers on the night shift across Germany walked out over a wage dispute early on Thursday. Further warning stoppages are expected today and in the coming weeks....
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Auto bosses say billions in savings at stake if EU-U.S. trade deal fails

Jan. 28, 2015 19:41 CET
The CEOs of Germany's top auto companies said Wednesday that they could save roughly 5 billion euros in annual costs if the European and U.S. governments can agree on a landmark free trade deal....
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CHRISTIAAN HETZNER

Zetsche done taking beating for Daimler double duty

12:01 am U.S. ET | Jan. 28, 2015
Dieter Zetsche has been the whipping boy of the German premium auto industry for years, but that should soon change....
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Mercedes plans to move R-class production to AM General in Indiana

10:18 am U.S. ET | Jan. 27, 2015
Mercedes-Benz plans to shift production of the R-class crossover from its Alabama plant to contract manufacturer AM General in Indiana this summer. The German automaker said it needed to free up space in its assembly operations near Tuscaloosa, Ala....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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Mercedes to send U.S. dealers greater share of global output

4:00 pm U.S. ET | Jan. 24, 2015
Mercedes-Benz dealers will receive a greater share of the brand’s global production this year after experiencing tight supplies in 2014, U.S. chief Steve Cannon said Saturday. Cannon, CEO of Mercedes-Benz USA, said that a combination of increased global production and slumping European markets will send more vehicles to the U.S....
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Dealers prying payments from some lenders

2:00 pm U.S. ET | Jan. 23, 2015
Dealers are still seeing big differences in how quickly lenders pay them on contracts in transit, despite awareness and technology campaigns aimed at speeding payments to dealers when retail customers finance vehicle purchases and leases....
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Q&A WITH GREG JACKSON | CEO, PRESTIGE AUTOMOTIVE GROUP

Minority dealers still don't reflect minority purchases

12:00 pm U.S. ET | Jan. 22, 2015
Today, Prestige CEO Greg Jackson owns four dealerships in southeastern Michigan that sold 10,177 new Cadillac, Ford, Toyota and Mercedes-Benz vehicles last year....
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JOSEPH AGRESTA, MERCEDES-BENZ DEALER BOARD

A record year in showrooms, but profitability still concern

12:00 pm U.S. ET | Jan. 22, 2015
Mercedes-Benz dealers are riding high after a record sales year crowned by top ratings in several sales and customer service surveys, says Joseph Agresta. Still, he says dealers remain concerned about profitability because of the increased cost of dealer training programs....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Daimler seeks profitability at Smart with 2 minicar sizes

Jan. 20, 2015 06:01 CET
Daimler hopes to make its Smart small-car unit sustainably profitable by offering the same car in two sizes: the two-seat ForTwo and the four-seat ForFour....
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Daimler will invest more in Hungary to boost compact car output

Jan. 20, 2015 13:32 CET
Daimler will boost compact car output at its Mercedes-Benz factory in Hungary after the automaker launched production of a new model, the CLA Shooting Brake. The automaker has seen strong demand for its compact lineup, which grew 25 percent last year....
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Daimler offers 'currency rebate' on Mercedes, Smart cars in Switzerland

Jan. 20, 2015 13:26 CET
Daimler is cutting Mercedes and Smart car prices in Switzerland after the central bank's surprise abandonment of a minimum exchange rate caused the franc to surge versus the euro....
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Mercedes 'will lose talent' in move

12:01 am U.S. ET | Jan. 19, 2015
Steve Cannon, CEO of Mercedes-Benz USA, says only about 40 percent of its 1,053 employees are likely to move when the U.S. headquarters moves from New Jersey to Atlanta. Mercedes has made offers to the employees it wants to keep....
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LETTER TO THE EDITOR

An unwise move for Mercedes

12:01 am U.S. ET | Jan. 19, 2015
Yes, the Northeastern United States is more costly for business because of a higher standard of living and more choices that allow corporations to be global and be near the world center for commerce, New York City. But why Atlanta?...
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DEALER COUNCIL LEADERS

M-B dealers wary of training costs

12:01 am U.S. ET | Jan. 19, 2015
Mercedes-Benz dealers are riding high after a record U.S. sales year crowned by top ratings in several sales and customer service surveys, said Joseph Agresta, chairman of the Mercedes-Benz Dealer Board....
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Daimler will extend contract of China division boss, paper says

Jan. 18, 2015 10:41 CET
Daimler will extend the contract of the head of its China division, Hubertus Troska, according to a newspaper report. Troska is said to be a potential successor to CEO Dieter Zetsche....
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Mercedes-Maybach S600 priced at $190,275

2:16 pm U.S. ET | Jan. 16, 2015
Mercedes-Benz has priced its flagship Mercedes-Maybach S600 at $190,275, including shipping. The ultra-luxury car is based on the S-class sedan that starts at $167,825, including shipping....
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DOUGLAS A. BOLDUC

Zetsche, Tesla's Musk have similar timetables for self-driving cars

8:00 am U.S. ET | Jan. 14, 2015
Daimler CEO Dieter Zetsche and Tesla CEO Elon Musk have very similar timetables for when they think autonomous cars will be on the road....
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2015 AUTOMOTIVE NEWS WORLD CONGRESS

Mercedes-Benz seeks new communication ties to customers

11:31 am U.S. ET | Jan. 14, 2015
Mercedes-Benz is on a mission to expand its footprint in the digital world, improve its customer service and maintain its ionic status, Ola Kaellenius, the executive charged with the brand's marketing and sales, said today at the 2015 Automotive News World Congress....
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Daimler recalls 114,000 Mercedes in Germany over seal fault

Jan. 14, 2015 18:34 CET
Daimler said it is recalling 114,000 of its four-cylinder diesel-engined Mercedes-Benz cars in Germany because some are equipped with faulty seals that can cause potential oil leaks....
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DOUGLAS A. BOLDUC

Zetsche, Tesla's Musk have similar timetables for self-driving cars

12:01 am U.S. ET | Jan. 14, 2015
Daimler CEO Dieter Zetsche and Tesla CEO Elon Musk have very similar timetables for when they think autonomous cars will be on the road....
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RICHARD JOHNSON

Can a 'driver's car' brand mission and driverless tech coexist?

11:17 am U.S. ET | Jan. 13, 2015
If your calling card is “The Ultimate Driving Machine,” what do you do when the machines drive themselves? How can you reconcile autonomous vehicles with your brand's deep-rooted mission?...
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CHRISTIAAN HETZNER

Zetsche rejoices in U.S. rebound

5:20 am U.S. ET | Jan. 13, 2015
Daimler CEO Dieter Zetsche expects the U.S. economy to see solid growth in 2015 and boost demand for new cars like the Mercedes GLE Coupe, despite plans by the Federal Reserve to end years of easy money policies that boosted auto demand....
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