Silverado

RICHARD TRUETT

Why Toyota punted on a V-6 in the Tundra for '15

11:58 am U.S. ET | Sept. 18, 2014
It's rare when Toyota admits defeat and folds -- especially when it comes to engines and fuel economy. But that's what happened last week when Toyota introduced the 2015 Tundra pickup and revealed that the big truck would be available only with V-8 engines....
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GM gunning for more pickup wins

12:01 am U.S. ET | Sept. 15, 2014
GM's September promotion and dealer incentives are early salvos in what's likely to be a sustained offensive to capitalize on Ford's vulnerability as it negotiates the complicated changeover to its aluminum-body 2015 F-150....
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2015 Chevy Silverado to offer more pizzazz on high-volume models

9:00 am U.S. ET | Aug. 21, 2014
Chevrolet will offer a bold new trim package on light-duty Silverado pickups for the 2015 model year, adding some pizzazz to its highest-volume models....
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GM to stop omitting truck-part weights to maximize payload ratings

1:00 pm U.S. ET | Aug. 8, 2014
GM said today that it will no longer omit the weights of some parts when weighing pickups to boost their maximum payload ratings....
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GM prices '15 mid-sized pickups up to $10,000 below big trucks

4:00 pm U.S. ET | Aug. 5, 2014
The new Chevrolet Colorado and GMC Canyon mid-sized pickups will be priced about $8,000 to $10,000 less than comparably equipped models of their larger showroom siblings, the Silverado and Sierra. The base 2015 Colorado, to be launched this fall after a two-year hiatus, will carry a sticker of $20,995, including $895 for shipping, GM said today....
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GM, too, removes parts to weigh pickups, boost payload ratings

7:09 pm U.S. ET | July 30, 2014
GM says it deletes heavy items such as the rear bumper from certain pickups when it weighs them in order to boost the vehicles' maximum payload ratings. GM says it adopted the practice for the 2014 model year in response to competitive pressures as it launched redesigned full-sized pickups....
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Silverado, Sierra, Yukon Denali with V-8 to feature new 8-speed transmission

1:57 pm U.S. ET | July 18, 2014
A new eight-speed automatic transmission will come standard on some 2015 Chevrolet Silverado, GMC Sierra and GMC Yukon Denali/Yukon XL Denali models with a 6.2-liter EcoTec3 V-8 engine, GM said today....
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Strong May sales trim inventories

12:01 am U.S. ET | June 16, 2014
If mounting stocks of unsold vehicles after winter storms put pressure on automakers to cut production or boost incentives, May's surprise sales rally relieved it....
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Silverado team throws down at Ram hoedown

12:01 am U.S. ET | June 9, 2014
Chevy tacked up a special message on the exterior wall of a building nearby Ram's Downtown Hoedown....
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Will Chevy's ad breakthrough lead to more spots targeting LGBT consumers?

12:01 am U.S. ET | May 12, 2014
When Chevrolet prominently featured gay and lesbian couples in a family-focused commercial titled "The New Us," marketing experts saw it as a breakthrough. And they think other automakers will come to see it the same way....
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A pretty profit for panned GM pickups

12:01 am U.S. ET | May 5, 2014
General Motors' first redesigned full-sized pickups in seven years have come dangerously close to being labeled flops since their launch last summer....
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Production kinks curb supply of GM SUVs, pickups

3:57 pm U.S. ET | May 2, 2014
GM is limiting dealer orders on many popular models of its pickups and freshly redesigned big SUVs because of short supplies of four-wheel-drive systems, V-8 engines and other components....
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GM rides trucks and SUVs to 7% April gain

12:37 pm U.S. ET | May 1, 2014
GM shook off negative publicity from its recall crisis to post a 7 percent sales gain for April, amid surging demand for pickups and SUVs....
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MIKE COLIAS

Why GM should put wireless connections in its trucks

10:17 pm U.S. ET | April 17, 2014
At an exhibit on the auto show floor here, I sat inside a Cadillac XTS sedan equipped with General Motors' new 4G LTE wireless connection. But I couldn't help but think: GM should have put the 4G demo unit in a Chevy Silverado or GMC Sierra pickup....
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Stung by Ram, Chevy steps up truck spiffs

12:01 am U.S. ET | April 7, 2014
After the Ram pickup outsold the Chevrolet Silverado in March, a General Motors spokes-man said it was easy for Ram to "buy market share" with incentives....
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Stung by Ram win in March, Chevy further juices Silverado incentives

4:11 pm U.S. ET | April 3, 2014
Within hours of a General Motors spokesman saying it was easy to “buy market share” after the Ram pickup outsold the Chevrolet Silverado in March, GM opened its wallet to buy it back....
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Ram pickup outsells Silverado for first time since 1999

4:01 pm U.S. ET | April 1, 2014
It’s no April Fool’s joke, though General Motors may wish it were. The Ram pickup outsold the Chevrolet Silverado in March, the first monthly win by the Ram over Chevrolet’s full-sized pickup in nearly 15 years....
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Chrysler's Ram gains ground on Silverado

12:01 am U.S. ET | March 22, 2014
The side-view mirror of a Chevrolet Silverado contains this warning: "Objects may be closer than they appear."...
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OLD PROBLEMS FOR NEW GM

GM incentives: Show of panic -- or strength?

12:01 am U.S. ET | March 3, 2014
News of General Motors' second big sales promotion in as many months -- a supplier-pricing-for-all event across the Chevrolet, Buick and GMC lineups in March, including full-sized pickups -- smacked of desperation to some....
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Chevy to boost March incentives in 'unprecedented promotional assault'

9:15 pm U.S. ET | Feb. 26, 2014
Chevrolet plans a national promotion in March offering supplier pricing on all Silverado pickup models -- in addition to nearly every other vehicle in its lineup -- marking the second straight month of beefed-up incentives from GM....
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RICHARD TRUETT

The mad truck dash to 30 mpg on highway and pickup gold

4:19 pm U.S. ET | Feb. 11, 2014
If you thought the pickup wars -- manufacturers' ongoing offensive to top each other with towing and payload increases and an ever-expanding array of luxury features -- couldn't get any more intense, you are dead wrong....
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Clouds on the auto sales horizon

12:01 am U.S. ET | Feb. 10, 2014
Supplies of unsold vehicles have ballooned to the highest level since the recession, and U.S. sales growth has slowed significantly in the past five months....
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GM sweetens February incentives to juice U.S. sales

1:06 pm U.S. ET | Feb. 7, 2014
Chevrolet and Buick-GMC are running a nearly month-long Presidents Day promotion for February, offering some of GM's biggest incentives in months as the company tries to shake a recent sales slump....
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MIKE COLIAS

Why one Chevy dealer doesn't fear the Reaper

9:33 am U.S. ET | Jan. 28, 2014
Digital marketing tools, slick service apps and fresh F&I strategies were on the radar of many dealers who attended the NADA convention here this weekend. But for Chevrolet dealer Heinke Trapp, it was a date with The Reaper....
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GM execs tell dealers Chevy can gain U.S. share in pickups

7:15 pm U.S. ET | Jan. 26, 2014
General Motors executives say Chevrolet can take market share from Ford in the pickup market despite the planned introduction late this year of a redesigned F-150....
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