Silverado

GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015

General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth....
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CHICAGO AUTO SHOW

Silverado's Custom package aims lower

12:01 am U.S. ET | Feb. 16, 2015

Chevrolet has made big inroads into the lucrative market for pricey pickups since a redesigned Silverado came out 18 months ago....
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Chevy Silverado Custom priced for core buyers, offers more chrome

9:00 am U.S. ET | Feb. 12, 2015

Chevrolet, fresh off recent gains at the pricey end of the pickup market, is refocusing its aim at the everyman buyer with a more affordable, chrome-laden truck....
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Ram 1500's highway mpg rises to 29

1:38 pm U.S. ET | Jan. 13, 2015

Ram has added a bit more daylight between the hot-selling Ram 1500 EcoDiesel and Ford's redesigned lightweight F-150 in the highway fuel economy race....
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Pickup with a mere 790,000 miles on it 'still runs fine'

12:01 am U.S. ET | Jan. 12, 2015

Dealer Lynn Thompson was shocked when he saw the odometer on a 2003 Chevrolet Silverado 1500 SS pickup he took in on a trade. It read 794,845 miles....
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GM pickup production forecast bumped up by 6% for 2015

3:37 pm U.S. ET | Nov. 18, 2014

IHS Automotive raised its 2015 production forecast for General Motors' full-sized pickups by 6 percent over previous estimates -- betting that tamer gasoline prices will juice demand for GM's biggest money-maker and help blunt the threat from Ford’s new aluminum-bodied truck....
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JESSE SNYDER

BLOG: Weep not for pickup makers

12:01 am U.S. ET | Nov. 3, 2014

October looked like a happy month for big pickups with sales rising 10 percent, outperforming a strong overall U.S. market. But dig a little deeper and you’ll find pickup manufacturers who are really, really, really happy....
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Chevy, Ram pickups surge as Ford waits for F-150

12:01 am U.S. ET | Oct. 6, 2014

Chevrolet and Ram are enjoying a golden sales opportunity for full-size pickups....
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RICHARD TRUETT

BLOG: Why Toyota punted on a V-6 in the Tundra for '15

11:58 am U.S. ET | Sept. 18, 2014

It's rare when Toyota admits defeat and folds -- especially when it comes to engines and fuel economy. But that's what happened last week when Toyota introduced the 2015 Tundra pickup and revealed that the big truck would be available only with V-8 engines....
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GM gunning for more pickup wins

12:01 am U.S. ET | Sept. 15, 2014

GM's September promotion and dealer incentives are early salvos in what's likely to be a sustained offensive to capitalize on Ford's vulnerability as it negotiates the complicated changeover to its aluminum-body 2015 F-150....
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2015 Chevy Silverado to offer more pizzazz on high-volume models

9:00 am U.S. ET | Aug. 21, 2014

Chevrolet will offer a bold new trim package on light-duty Silverado pickups for the 2015 model year, adding some pizzazz to its highest-volume models....
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GM to stop omitting truck-part weights to maximize payload ratings

1:00 pm U.S. ET | Aug. 8, 2014

GM said today that it will no longer omit the weights of some parts when weighing pickups to boost their maximum payload ratings....
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GM prices '15 mid-sized pickups up to $10,000 below big trucks

4:00 pm U.S. ET | Aug. 5, 2014

The new Chevrolet Colorado and GMC Canyon mid-sized pickups will be priced about $8,000 to $10,000 less than comparably equipped models of their larger showroom siblings, the Silverado and Sierra. The base 2015 Colorado, to be launched this fall after a two-year hiatus, will carry a sticker of $20,995, including $895 for shipping, GM said today....
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GM, too, removes parts to weigh pickups, boost payload ratings

7:09 pm U.S. ET | July 30, 2014

GM says it deletes heavy items such as the rear bumper from certain pickups when it weighs them in order to boost the vehicles' maximum payload ratings. GM says it adopted the practice for the 2014 model year in response to competitive pressures as it launched redesigned full-sized pickups....
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Silverado, Sierra, Yukon Denali with V-8 to feature new 8-speed transmission

1:57 pm U.S. ET | July 18, 2014

A new eight-speed automatic transmission will come standard on some 2015 Chevrolet Silverado, GMC Sierra and GMC Yukon Denali/Yukon XL Denali models with a 6.2-liter EcoTec3 V-8 engine, GM said today....
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Strong May sales trim inventories

12:01 am U.S. ET | June 16, 2014

If mounting stocks of unsold vehicles after winter storms put pressure on automakers to cut production or boost incentives, May's surprise sales rally relieved it....
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Silverado team throws down at Ram hoedown

12:01 am U.S. ET | June 9, 2014

Chevy tacked up a special message on the exterior wall of a building nearby Ram's Downtown Hoedown....
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Will Chevy's ad breakthrough lead to more spots targeting LGBT consumers?

12:01 am U.S. ET | May 12, 2014

When Chevrolet prominently featured gay and lesbian couples in a family-focused commercial titled "The New Us," marketing experts saw it as a breakthrough. And they think other automakers will come to see it the same way....
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A pretty profit for panned GM pickups

12:01 am U.S. ET | May 5, 2014

General Motors' first redesigned full-sized pickups in seven years have come dangerously close to being labeled flops since their launch last summer....
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Production kinks curb supply of GM SUVs, pickups

3:57 pm U.S. ET | May 2, 2014

GM is limiting dealer orders on many popular models of its pickups and freshly redesigned big SUVs because of short supplies of four-wheel-drive systems, V-8 engines and other components....
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GM rides trucks and SUVs to 7% April gain

12:37 pm U.S. ET | May 1, 2014

GM shook off negative publicity from its recall crisis to post a 7 percent sales gain for April, amid surging demand for pickups and SUVs....
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