BMW to recall 570,000 vehicles in North AmericaFeb. 19, 2013 06:01 CET  BMW has told safety regulators it will recall about 570,000 vehicles in the United States and Canada because of a faulty battery cable connector that can fail and cause an engine to stall.... Read More »
BMW recall is its largest ever in U.S. 8:01 pm U.S. ET | Feb. 18, 2013  BMW has told safety regulators it will recall about 570,000 vehicles in the United States and Canada because of a faulty battery cable connector that can fail and cause an engine to stall. The U.S. portion of the recall -- 504,000 vehicles -- is the largest recall ever for BMW in the United States, a spokesman said today.... Read More »
The end of premium vs. non premium 12:01 am U.S. ET | Oct. 25, 2012  There are no premium brands any more, just rivals. That's the view of Ford of Europe's newly appointed head of quality, Gunnar Herrmann, who is working to try to close the gap against Audi, BMW and Mercedes-Benz. "Take BMW. In the near term, they will have nine entries in the compact segment. This is basically our heartland," he said.... Read More »
BMW to showcase fleet at OlympicsJuly 26, 2012 06:01 CET  BMW has completed an 800-square-meter pavilion within the Olympic Park that will showcase its cars during the Olympics in London. BMW, which is the official automotive sponsor of the Summer Games, provided 4,000 hybrid, diesel and electric-powered vehicles to transport officials, media, volunteers and athletes during the Games, which start Friday.... Read More »
CARS & CONCEPTS BMW 1-series sedan joins coupe, convertible in '15 12:01 am U.S. ET | July 16, 2012 BMW will launch a 1-series sedan in the United States in 2015 to compete with compact sedans planned by German competitors.... Read More »
Mercedes offers sales incentives to boost new A classJune 30, 2012 06:01 CET  Mercedes-Benz is offering incentives on its new A class in Germany in a bid to lure customers away from rivals BMW, Audi and Volkswagen.... Read More »
BMW, others gain from closer ties with bloggersJune 12, 2012 07:04 CET  BMW, Mercedes and other luxury brands are boosting efforts to court bloggers to target a growing audience of would-be buyers who can't be reached through TV and newspaper ads. BMW claimed an 88 million-euro ($110 million) revenue gain for its 1-series line by wooing customers with a Web-only campaign.... Read More »
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