Subaru Forester tops Honda CR-V in small SUV review 9:38 am U.S. ET | May 21, 2013  The Subaru Forester small SUV beat the Honda CR-V and other rivals in testing by Consumer Reports, which ranked the model as its top pick in that segment.... Read More »
Toyota overtakes BMW as most valuable global car brandMay 21, 2013 01:15 CET  Toyota has overtaken BMW as the world's most valuable automotive brand, an annual ranking of the world's top brands shows. Toyota's 2013 brand value rose 12 percent to $24.5 billion largely because of its significant inroads in the hybrid market, according to the study.... Read More »
Porsche to keep U.S. ad account with Cramer-Krasselt 7:16 pm U.S. ET | May 20, 2013  Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.... Read More »
Chevy joins 'Mad Men' buzz on Twitter 4:11 pm U.S. ET | May 20, 2013  Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »
AutoNation unit launches Shop-By-Payment service 3:09 pm U.S. ET | May 20, 2013 AutoNation's lead-referral subsidiary today unveiled an online service that lets consumers search dealership Web sites for new and used vehicles based on monthly payments. When a consumer chooses the desired payment a sales lead is sent to the dealership.... Read More »
VIRAL MANIA Online video has changed how auto marketers connect with customers 12:01 am U.S. ET | May 20, 2013  Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and connect with customers in new ways... Read More »
Next up: New York 12:01 am U.S. ET | May 20, 2013 Automotive News will host its second annual New York marketing seminar Sept. 18 at the New York Marriott Marquis.... Read More »
2 SCREENS BETTER THAN 1 Auto marketers want TV viewers to reach for another device 12:01 am U.S. ET | May 20, 2013  TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen.... Read More »
FINAL ASSEMBLY Shaq: No grease needed to slide into his LaCrosse 12:01 am U.S. ET | May 20, 2013  Can Shaquille O'Neal really fit into a Buick LaCrosse? During a recent episode of the "Inside the NBA" postgame show on the TNT network, analyst Charles Barkley kidded the 7-foot-1-inch Shaq about his LaCrosse ads by saying O'Neal had to be rubbed down with Gold Bond Lotion to slide in.... Read More »
ANDREW THURLOW Nissan lures feathered pickup customers with fish, no rebates 10:57 am U.S. ET | May 17, 2013  If Nissan wants to portray its made-in-the-U.S.A. Frontier compact pickup as more, well, American, the company's marketing team should take a gander at YouTube.... Read More »
At Fiat-Chrysler 'it's all about differentiating the brands'May 17, 2013 06:01 CET  Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl.... Read More »
VINCE BOND JR. Shaq: No grease needed to slide into my LaCrosse 4:21 pm U.S. ET | May 14, 2013  Can Shaquille O'Neal really fit into a Buick LaCrosse? The debate continues, but Buick has to love the humorous PR its giant pitchman generates.... Read More »
AUTOMOTIVE NEWS EUROPE E-MAGAZINE Nissan plans potentially polarizing changes to top-selling QashqaiMay 14, 2013 06:01 CET  Nissan promises an innovative new look for the next Qashqai – the automaker's top-selling model in Europe – when the replacement debuts early next year.... Read More »
Volvo jabs Germans, stresses sensible luxury 12:01 am U.S. ET | May 13, 2013  Volvo's new brand awareness campaign pokes fun at German competitors, touting Volvos as less flashy and more sensible.... Read More »
Ford must switch gears, tout trucks, Mustang 12:01 am U.S. ET | May 13, 2013  Ford-brand marketers face an interesting challenge. After spending millions of dollars over the last several years promoting a lineup of fuel-efficient small- and mid-sized cars and crossovers, two historic launches loom on Ford's near-term horizon: the next-generation F-series pickup and the 50th anniversary Mustang pony car.... Read More »
Hyundai sets new TV spots to reggae beat 12:01 am U.S. ET | May 13, 2013  A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link telematics system.... Read More »
MARKETING EXECUTIVE Q&A: OLIVIER FRANCOIS At Chrysler-Fiat 'it's all about differentiating the brands' 12:01 am U.S. ET | May 13, 2013  Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl.... Read More »
AUTOMOTIVE NEWS EUROPE E-MAGAZINE Ford makes fresh start in EuropeMay 13, 2013 06:01 CET  Ford will use this month's UEFA Champions League soccer final to launch a new pan-European advertising campaign that focuses on its affordable, user-friendly technologies. It is just one aspect of a multi-faceted marketing overhaul the automaker hopes will help to stem its sales and profitability slump in Europe.... Read More »
SURGICAL MARKETING STRIKES Automakers grow adept at targeting ads to Internet surfers 12:01 am U.S. ET | May 13, 2013  The digital age has spawned effective ways for auto marketers to swipe customers from competitors. By monitoring the online shopping habits of millions of consumers, marketers can place online ads in front of shoppers quickly and precisely.... Read More »
Nismo marketing pitch: A day at the racetrack 12:01 am U.S. ET | May 13, 2013  Nissan Motor Co. thinks a spin around a racetrack will attract shoppers better than traditional advertising to its new Nismo performance models.... Read More »
MARKETING EXECUTIVE Q&A: ALEX LEIKIKH Acura's new ad agency targets buyers from luxury rivals 12:01 am U.S. ET | May 13, 2013  Alex Leikikh, the son of Russian immigrants to Minnesota, had key posts at agencies Leo Burnett and Fallon -- working at Fallon on the BMW account -- before being named president of Mullen's headquarters office in Boston. This year, his team made an emotion-filled pitch to win the Acura business.... Read More »
MARKETING EXECUTIVE Q&A: CHRIS PERRY Chevy pitches more than heritage ahead of key launches 12:01 am U.S. ET | May 13, 2013  This year, Chevrolet is rolling out 13 new or redesigned vehicles, including some of its most important nameplates, such as the Silverado full-sized pickup, Impala large sedan and the seventh-generation Corvette. The busy launch schedule comes at a time of flux for Chevrolet marketing.... Read More »
MARKETING EXECUTIVE Q&A: TOBY BARLOW Marketer uses customers' voices to tell the Ford story 12:01 am U.S. ET | May 13, 2013  Toby Barlow, chief creative officer of the Team Detroit ad agency, has the job of telling the Ford brand story. Barlow and Team Detroit have relied heavily on customer testimonials.... Read More »
Chevy aims new Vette at Porsche buyers 12:01 am U.S. ET | May 13, 2013  General Motors and Chevrolet's ad agency, Commonwealth of Detroit, are plotting an ambitious marketing strategy for the 2014 Corvette Stingray, one of GM's biggest launches of the year.... Read More »
LARRY P. VELLEQUETTE Lights, camera -- uh, boss, we have a little problem here . . . 12:01 am U.S. ET | May 13, 2013  I love wordplay, so when photos arrived of the big blue Pacific crashing against a floundering Ram heavy-duty pickup during a beach photo shoot gone wrong, my mind just raced Larry P. Vellequette covers Chrysler Group for Automotive News.... Read More »
|
