Marketing

Access our Web site for free next week

12:01 am U.S. ET | July 7, 2014
Automotive News will open its Web site to everyone next week, when we publish profiles of 40 dynamic dealership employees under age 40....
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'Transformers' star Trumpchi GS5 ready for its close-up in the U.S.

12:01 am U.S. ET | July 7, 2014
Now that the Trumpchi GS5 is a movie star, the Chinese automaker that builds the sporty crossover is ready to screen-test it for the United States....
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Twin Cities Automotive renamed Carousel Motor Group

3:54 pm U.S. ET | July 2, 2014
Twin Cities Automotive, a dealership group owned by Pohlad Companies, has changed its name to Carousel Motor Group....
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GM offers school employee discounts on Chevys, GMCs, Buicks

3:53 pm U.S. ET | July 1, 2014
General Motors said today it will offer discounts on most 2014 and 2015 Chevrolet, GMC and Buick vehicles to teachers and other employees of public or private schools, from preschool through college....
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Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."...
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Ex-Subaru marketing chief Dean Evans named CEO of software firm

3:45 pm U.S. ET | June 30, 2014
Dean Evans, former chief marketing officer for Subaru of America, is the new CEO of software company LotLinx, the company said today. Evans, who left Subaru in May, succeeded Jason Knight, who headed LotLinx since December 2012. Knight has remained with the company as COO. Evans, 45, said in an interview that LotLinx approached him a few months ago while he was at Subaru....
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Hyundai fields a more athletic Sonata for '15

12:01 am U.S. ET | June 30, 2014
After shaking up the industry with the previous Sonata's swoopy sheet metal, Hyundai engineers focused most on improving driving dynamics for the mid-sized sedan's seventh generation....
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Chrysler, TrueCar offer discounts after crashes

12:01 am U.S. ET | June 30, 2014
Chrysler Group has agreed with TrueCar Inc. to offer discounts to car shoppers whose vehicles are totaled in crashes. TrueCar's marketing program with Chrysler includes auto insurer Geico, said Larry Dominique, executive vice president of TrueCar....
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Pioneer's advice: 'Build a good Web site and drive traffic to it'

12:01 am U.S. ET | June 30, 2014
John Holt, who is retiring in September as digital marketing chief of ADP Dealer Services, advises dealers to rely less on third-party lead generators....
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Jaguar reconnects to sports-car roots

12:01 am U.S. ET | June 29, 2014
The F-Type two-door sports cars are allowing Jaguar to re-create its image and history as it prepares for a new compact sedan due in 2016, says the brand's North America vice president, Jeff Curry. He says the brand is marketing its sporting heritage "in a new modern context."...
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GM banks on Transformers IV to reboot Chevy's China sales

12:01 am U.S. ET | June 29, 2014
GM is betting on the latest installment of the alien-robot Transformers saga to help jump-start Chevrolet sales in China....
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Part of Corvette-swallowing sinkhole will be preserved, museum says

2:30 pm U.S. ET | June 27, 2014
The National Corvette Museum will preserve a piece of the 60-foot-wide hole that opened underneath the museum and sunk eight of its historical models in February, the museum’s board of directors decided....
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VINCE BOND JR.

Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots....
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TrueCar to drop 75 franchisees in policy disputes

4:24 pm U.S. ET | June 26, 2014
TrueCar this month plans to drop up to 75 of its 8,000 participating franchisees for failing to honor price guarantees made to car buyers or for other violations of TrueCar policies, President John Krafcik said today. TrueCar also will launch a new app in the coming days that allows consumers to take photos of their trade-in vehicles and seek a price for the vehicles from competing dealers in the TrueCar network, Krafcik said....
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JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
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Ford bumps Toyota as world's greenest brand, survey shows

1:37 pm U.S. ET | June 25, 2014
Ford displaced Toyota as the world's greenest brand in a new ranking of consumer perceptions of companies' environmental behavior....
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Ford aims Edge SUV at German premium brands

June 25, 2014 09:49 CET
Ford believes it can win premium brand customers in Europe with the Edge large SUV. The Edge will be Ford's first large SUV in Europe since the automaker phased out the Explorer in 2001....
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BMW M235i tops Corvette, Porsche 911 in Consumer Reports review

8:51 am U.S. ET | June 24, 2014
BMW's M235i high-performance car has secured the German automaker its highest-ever score from Consumer Reports, beating the costlier Porsche 911 and Chevrolet Corvette in road test reviews....
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No apologies from Cadillac CMO

7:00 am U.S. ET | June 23, 2014
Uwe Ellinghau is unapologetic about pushing four-wheeled symbols of affluence. And the former BMW marketing executive is about to deliver a wake-up call to American sports executives by undertaking a line-by-line assessment of every nickel Cadillac spends on sports marketing. He is charged with creating a consistent brand strategy for Cadillac around the world -- rather than the localized efforts that have produced mixed results...
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Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months....
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Audi, BMW play laser tag on high-beams

12:01 am U.S. ET | June 23, 2014
In the latest round of technological one-upmanship involving German luxury brands, Audi and BMW each claim to be the first to market with high-beam laser headlights....
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Mini, beloved by Chinese women, seeks a few good men

12:01 am U.S. ET | June 21, 2014
How much do women in China love BMW's Mini? Perhaps a bit too much for Mini's comfort. So the company is taking pains to give its cars more masculine connotations....
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What's behind Hyundai-Kia quality win?

12:01 am U.S. ET | June 21, 2014
Hyundai-Kia's first-ever first-place showing in the 2014 J.D. Power Initial Quality Study is a significant milestone for a Korean manufacturer that once struggled with quality....
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Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
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Auto shows' influence on sales, purchase decisions growing again, study says

2:55 pm U.S. ET | June 20, 2014
A new study finds auto shows are serving as more than a market thermometer for the latest splashy coupe or concept crossover by automakers. Auto shows regained influence in 2013 with 72 percent of attendees intending to shop for a new vehicle, and has continued to rise....
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