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Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world.
Ford Motor, a major sponsor of the National Football League, issued a statement in support of free speech after player protests and President Donald Trump's call for a fan boycott.
Consumers Union is pressing the government to publish and require fuel-economy estimates for heavy-duty pickups, after its tests found diesel-powered trucks underperformed gasoline ones.
Targeting which consumers to pitch, via which media and with which message is the step in marketing, speakers at the Automotive News Marketing 360 conference said.
Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern & Partners to handle creative, social and digital duties.
As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.
Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.
Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.
After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.
Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.
Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.
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