Marketing

How Toyota does ‘heavy metal’ music

3:00 pm U.S. ET | April 8, 2015

Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together....
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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Hyundai's do-now list: Hire new marketing boss, then build brand

12:01 am U.S. ET | April 6, 2015

Hyundai Motor America intends to hire a new marketing chief this month ahead of a brand-building push that will kick off this summer, CEO Dave Zuchowski said....
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Nissan bets ad dollars on 4 models

12:01 am U.S. ET | April 6, 2015

Nissan will focus its marketing dollars on four key models for the foreseeable future, even as it prepares for another wave of critical product launches....
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'Experience the brand, drive the cars' heart of Porsche campaign

12:01 am U.S. ET | April 6, 2015

Porsche will launch a new brand campaign dubbed "Forever Amazing" in May that aims to highlight recent product introductions and new customer-experience centers, complete with test tracks, opening this year and next....
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NICK BUNKLEY

Ford at it again as Continental grabs spotlight

12:01 am U.S. ET | April 6, 2015

Ford Motor Co. seems to have its formula for creating auto show buzz down pat. Let a major competitor talk about an upcoming important new vehicle for months, even years, then swoop in with a surprise just as that competitor is finally unveiling that vehicle....
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IHS buys digital car-shopping behavior tracker Dataium

5:19 pm U.S. ET | April 1, 2015

Data and consulting powerhouse IHS Inc. has purchased the assets of Dataium, a small company that can see shopping behavior on dealer and carmaker websites to direct and measure the performance of ad and marketing campaigns....
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MARCH U.S. AUTO SALES

FCA, Toyota, Hyundai rise as industry ekes out another advance

8:30 am U.S. ET | April 1, 2015

U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some major players....
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Toyota wants a Scion purchase to feel more like buying an IPad

6:46 am U.S. ET | April 1, 2015

Toyota wants buying a Scion car to feel more like ordering an iPad and less like the current four-hour ordeal....
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MIKE COLIAS

BLOG: Malibu? Not the biggest splash at Chevy this week

2:34 pm U.S. ET | April 1, 2015

The major Chevy ad campaign that rolls out starting today is more important than any single vehicle, including the retooled 2016 Malibu. Here's why....
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Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron....
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DIANA T. KURYLKO

BLOG: Mini pulls the pranks and N.Y. stand -- for now

10:45 am U.S. ET | March 31, 2015

Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don't look for the British marque this year....
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Ally touts dealership camaraderie in new ad campaign

2:44 pm U.S. ET | March 31, 2015

Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling....
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Consumers cry out for better dealership experience

7:00 pm U.S. ET | March 30, 2015

Nearly nine in 10 consumers say they wouldn't buy a car without test driving it first. But a substantial majority -- 70 percent -- would like to be able to test drive multiple vehicles across brands at a single location, without the pressure of a salesperson riding with them, a study of car-buying preferences found....
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Automotive News wins Grand Neal Award for GM recall reports

12:01 am U.S. ET | March 30, 2015

Automotive News has won the Grand Neal Award for its coverage of the General Motors ignition-switch recall crisis. The Grand Neal, given by the Association of Business Information and Media Companies, marks the pinnacle of achievement in business-to-business media....
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New Chevy ads elevate 'focus groups'

12:01 am U.S. ET | March 30, 2015

Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy "focus group" imagery it has used in its rollout of the Colorado pickup. Chevy will launch the "Real People, Not Actors" campaign in a series of media buys and dealer briefings planned across the country....
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LETTER TO THE EDITOR

Cadillac needs to change its tone

12:01 am U.S. ET | March 30, 2015

In reference to Richard Truett's observations about Cadillac, I am dismayed by the humble (defeatist) tone in the latest marketing effort ("De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image," March 2). It's a far cry from the old "Standard of the World" posture....
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Land Rover to consolidate advertising work with agency Spark44

8:00 am U.S. ET | March 27, 2015

Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover....
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Yes, millennials want to see a car dealer, Edmunds says

8:00 am U.S. ET | March 27, 2015

Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show....
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Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order in an ad campaign that launched this month. But even with Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude....
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Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound....
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GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015

General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth....
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Texas Ranger Ram concept honors lawmen

10:30 am U.S. ET | March 25, 2015

Ram today will unveil a concept 2015 Ram 1500 pickup at the Dallas auto show to honor the Texas Rangers -- the historic law-enforcement agency that once brought order to the Lone Star state's rough-and-tumble frontier....
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'Top Gear' host Jeremy Clarkson fired by BBC

1:19 pm U.S. ET | March 25, 2015

The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with strongly worded views, after finding he had physically attacked a producer....
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J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending

3:04 pm U.S. ET | March 23, 2015

J.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing campaigns and incentives....
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