Autotrader, Kia capitalize on NBA All-Star Weekend festivitiesFri, 17, Feb 2017
Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.
LotLinx names Dataium founder as president and chief product officerFri, 17, Feb 2017
Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.
Bill Baker, who 'put Land Rover on the map,' dies at 72Fri, 17, Feb 2017
Bill Baker, the legendary PR man who played a key role in Land Rover's successful return to the U.S. market in 1986, died Thursday. He was 72.
Boost ad budget to challenge web salesMon, 20, Feb 2017
The best thing to do to compete with the growth of online sales is to increase your advertising budget, writes one reader.
50 years of Subaru adsThu, 16, Feb 2017
Subaru's "Love" campaign is among the most recognizable and enduring marketing efforts in the automobile category. But the brand has not always been this consistent.
Audi said to get naming rights to D.C. United soccer stadiumWed, 15, Feb 2017
Audi will have its name on the new home of Major League Soccer's D.C. United. The agreement, which runs at least a decade, will be one of the three richest naming-rights deals in MLS, according to a person familiar with the contract.
How to keep millennials? Keep them engagedMon, 13, Feb 2017
Dealers are hiring more millennials, but struggling with how to retain them. Experts say it can be done, and here's how.
Toyota's odd couple: Camry, C-HRMon, 13, Feb 2017
Toyota's next-generation Camry represents the upstanding citizen in the brand's lineup, albeit with a fancy make-over and a gym membership. The new C-HR crossover is the polarizing wild child crying out for attention.
How thrifty Mitsubishi punches its ticket to big gamesSun, 12, Feb 2017
Mitsubishi doesn't have Super Bowl money to throw around. Neither can it afford to be an official sponsor of a big-time sports league the way Hyundai, Ford, Chevrolet, Honda and even Kia can, nor plaster its name on a halftime show, like Toyota. But like any scrappy competitor, it's always looking for ways to get into the game.
GM tries marketing through mobilitySat, 11, Feb 2017
GM and other automakers are branching out into so-called mobility services primarily to protect themselves from projected declines in vehicle ownership. At the same time, they're finding new opportunities to market vehicles outside their traditional customer base.
Easing the biggest headacheMon, 13, Feb 2017
Almost every dealer we spoke to last month at the National Automobile Dealers Association convention in New Orleans agreed that employee hiring and retention is the biggest headache facing today's auto retailers.
Nissan U.S. ad account retooled by OmnicomFri, 10, Feb 2017
Omnicom Group is shifting the geographic center of its Nissan advertising account in the U.S. to the East Coast from Los Angeles, where TBWAChiatDay has been servicing the automaker since it won the creative account in 1987.