Marketing

BEAR TRAP?

Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table

12:01 am U.S. ET | July 6, 2015

Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In an online commercial slated for possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel....
Read More »

Marketing test awaits Hyundai with NFL kickoff

12:01 am U.S. ET | July 6, 2015

A sponsorship of the NFL will give Hyundai a chance to elevate its stature in the U.S. market, but the company is still searching for its marketing quarterback....
Read More »

NADA offers compliance help

12:01 am U.S. ET | July 6, 2015

The Federal Trade Commissions's aggressive policing of dealers' advertising practices has won the attention of the National Automobile Dealers Association. In January, NADA published HYPERLINK "https://www.nada.org/CustomTemplates/DetailPressRelease.aspx?id=21474839236"A Dealer Guide to Federal Advertising Requirements, which provides dealers with examples of bad and good ads....
Read More »

NASCAR, sponsors cool on Confederate flag, but fans still fly it

12:01 am U.S. ET | July 3, 2015

NASCAR's move to get rid of the controversial Confederate flag after the murder of 9 black worshippers in South Carolina comes as the racing circuit and track owners court major new corporate sponsors such as GM, Toyota and Microsoft....
Read More »

Hellcats star in new Dodge image campaign

10:07 am U.S. ET | July 2, 2015

Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. The production, titled “Predators,” has 30- and 90-second cuts and uses the Phil Collins hit “In the Air Tonight” as a surprisingly mellow backdrop while the roaring cars tear up Miami streets....
Read More »

Newer Audi, BMW, Subaru models use lots of oil, Consumer Reports survey finds

3:10 pm U.S. ET | June 30, 2015

Newer models from Audi, BMW and Subaru are burning a lot of oil between routine oil changes, according to a consumer survey from Consumer Reports....
Read More »

Two Las Vegas dealerships settle deceptive advertising charges

3:47 pm U.S. ET | June 29, 2015

Two Las Vegas car dealerships have agreed to settle Federal Trade Commission charges that they used deceptive advertising. The dealerships, Planet Hyundai and Planet Nissan, ran ads that misrepresented the purchase price or leasing offers of their vehicles and the amount due at signing, the FTC said....
Read More »

Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015

Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai....
Read More »

Hyundai snags NFL sponsorship, replacing GM

10:00 am U.S. ET | June 29, 2015

Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing. The new sponsorship, which replaces General Motors, allows Hyundai to use NFL trademarks in its own advertising. Hyundai also gains preferred marketing access to annual events such as the Scouting Combine for draft-eligible players, the NFL Draft and the Super Bowl....
Read More »

Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015

Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local....
Read More »

Mini gets serious with the new Clubman

12:01 am U.S. ET | June 29, 2015

Mini will take a more serious tone in marketing for the new Clubman, which it is aiming at premium compact buyers....
Read More »

MIKE COLIAS

BLOG: Colorado, Canyon target 'best' marketing claim

3:00 pm U.S. ET | June 26, 2015

Soon, Chevrolet and GMC will gain a coveted marketing claim: Best fuel economy of any pickup....
Read More »

Former Ford ad exec Gerry Donnelly dies at 67

11:47 am U.S. ET | June 26, 2015

Gerry Donnelly, a longtime advertising executive for the Ford, Lincoln and Mercury brands, died Saturday, June 13, in Florida. He was 67....
Read More »

Aston Martin collaborates with ad giant WPP

3:00 am U.S. ET | June 26, 2015

Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said today....
Read More »

REMEMBER THE TITANS

Nissan renames Nashville's NFL stadium

3:00 pm U.S. ET | June 25, 2015

Nissan North America has won naming rights for its hometown NFL stadium in Nashville where the Tennessee Titans play. The name “Nissan Stadium” will go above the field on a highly visible landmark in downtown Nashville, a region where Nissan employs more than 10,000 people....
Read More »

Nissan acquires naming rights to Nashville's NFL stadium

6:15 pm U.S. ET | June 24, 2015

Nissan has acquired the naming rights for the NFL stadium in its North American home town, where the Tennessee Titans play, according to sources familiar with the plan....
Read More »

Toyota Europe's new sales boss must hold off surging Nissan

June 23, 2015 06:01 CET

Toyota's new European sales and marketing boss, Matt Harrison, faces the challenge of defeating Japanese rival Nissan's goal of becoming Europe's top-selling Asian brand. Nissan sales are surging thanks to new products while Toyota's aging lineup is holding back growth....
Read More »

Hyundai close to replacing GM as NFL sponsor, report says

12:36 pm U.S. ET | June 22, 2015

Hyundai is close to an agreement on a sponsorship contract with the National Football League, two people with knowledge of the matter told Bloomberg....
Read More »

Tech propels Kia to best-ever IQS finish

12:01 am U.S. ET | June 22, 2015

While automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. Power and Associates Initial Quality Study for the first time -- largely on the strength of improved in-car tech....
Read More »

Chevrolet's thrill ride in Vegas

12:01 am U.S. ET | June 20, 2015

Nearly 3,000 Chevrolet dealers and dealership employees spent two days in the desert for the annual business meeting. But, for a change, they didn't stay holed up for hours in a windowless ballroom. Instead, they got to tear around a racetrack at nearby Spring Mountain Motorsports Ranch, flogging pre-production 2016 Camaro coupes and Malibu sedans....
Read More »

La. exec sentenced to 11-year prison term for $1.2M ad fraud of dealerships

4:03 pm U.S. ET | June 18, 2015

A politically connected media firm owner who billed Louisiana dealerships for fictitious advertising that cost them more than $1.2 million was sentenced to more than 11 years in prison Wednesday, the Department of Justice said....
Read More »

HANNAH LUTZ

BLOG: The advantages for going online with F&I

12:00 pm U.S. ET | June 17, 2015

To reduce the push and pull around F&I product options and avoid surprising consumers with unexpectedly higher monthly payments as F&I products are added on, dealerships should introduce F&I online....
Read More »

New 'Top Gear' host named

7:36 am U.S. ET | June 17, 2015

Television and radio presenter Chris Evans is to become the new host of Britain's globally popular “Top Gear” TV show, replacing Jeremy Clarkson, who was dropped by the BBC in March after he attacked a producer....
Read More »

VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales....
Read More »

Dodge brothers return in a new set of ads

2:51 pm U.S. ET | June 10, 2015

Dodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger....
Read More »

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read
Special Video Report
CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

'Fast and furious.' That's how Center for Automotive Research chairman emeritus David Cole describes an auto industry that may never see stability again.
» Watch the Video