Marketing

Ford begins testing first right-hand-drive Mustang

3:45 pm U.S. ET | Aug. 18, 2014
Ford has begun testing the first prototype of the right-hand-drive Mustang pony car. Ford said its engineers recently finished building the handmade prototype, which will be used in various developmental tests in coming months....
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A Rolls for the masses: Video game adds Wraith

12:01 am U.S. ET | Aug. 18, 2014
Rolls-Royce Motor Cars last week debuted the Wraith in "Forza Motorsport 5" on the Xbox One....
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Honda digital ad budget to grow

12:01 am U.S. ET | Aug. 18, 2014
Honda dealers are endorsing factory plans to increase spending next year for digital advertising....
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Chevy big wheel gets a rude awakening to 'city life'

12:01 am U.S. ET | Aug. 18, 2014
What happens when a suburban boy from south Jersey moves to Detroit?...
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Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014
How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?...
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Kia joins Bentley in wooing the 1% crowd at Pebble Beach

2:34 pm U.S. ET | Aug. 15, 2014
The number of automotive brands making an appearance at the classic-car events in Pebble Beach, California, this week reflects the increasing number of automakers fighting for a piece of the luxury new-vehicle market. High-end car sales, fueled both by more mass-market brands offering upscale models and more premium marques offering lower priced choices, have outpaced the U.S. auto industry's growth since 2012....
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Chevy renews Dream Cruise sponsorship for 3 more years

3:28 pm U.S. ET | Aug. 15, 2014
Chevrolet has signed another three-year contract as presenting sponsor for the Woodward Dream Cruise, which is taking place Saturday north of Detroit on a 16-mile stretch of Woodward Avenue....
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Detroit 3 and others ready to roll at annual Dream Cruise

10:45 am U.S. ET | Aug. 13, 2014
Muscle cars abound at the annual Woodward Dream Cruise outside Detroit -- and this year is no exception. Classic car enthusiasts and gearheads will flock to a 16-mile, four-lane stretch of Woodward Avenue on Saturday, whether it be to cruise in their vintage whips or set up camp along the route to watch the parade of historical wheels....
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Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe....
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A (virtual) Rolls-Royce for the masses

1:38 pm U.S. ET | Aug. 12, 2014
Rolls-Royce Motor Cars debuted the Wraith in “Forza Motorsport 5” on the Xbox One today, a historic moment for driving game enthusiasts and an example of the branding opportunities automakers see in video games....
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Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW invests 55 million euros to boost image in Korea

Aug. 12, 2014 06:01 CET
BMW will open its third global brand experience center later this month in South Korea, which will allow customers to test their driving skills on features including a winding handling circuit and an off-road course....
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Race a concept car? Gamers get to put virtual designs to the test

12:01 am U.S. ET | Aug. 11, 2014
Grandiose exotic sports car concepts are usually saved for auto shows, with spectators left to ogle behind a velvet rope. But there is a special breed of cars designed exclusively for virtual racing in "Gran Turismo 6," the popular Sony PlayStation racing game....
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Tesla Model S has 'more than its share of problems,' Consumer Reports says

8:43 pm U.S. ET | Aug. 11, 2014
Consumer Reports, which last year gave top marks to Tesla Motors' Model S sedan, now says the car it owns has had "more than its share of problems."...
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Freeze! It's the Honda ad police

12:01 am U.S. ET | Aug. 11, 2014
An extension of Honda's marketing department in the United States keeps a close watch on the activities of dealers who participate in the brand's dealer marketing allowance program and cracks down on any who violate strict rules on what dealers can and can't say in their advertising....
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Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media....
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PLAYING ALONG

Racing game realism enhances branding opportunity

12:01 am U.S. ET | Aug. 11, 2014
A decade ago, automakers were a tough sell when Turn 10 Studios approached them about including their vehicles in the first "Forza Motorsport" game. Now, it's the automakers that are knocking on Turn 10's door. They want their rides showcased in the "Forza" universe....
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Lenders wary of feds' scrutiny

12:01 am U.S. ET | Aug. 11, 2014
The U.S. Department of Justice sent subpoenas to the two largest issuers of securities based on subprime auto loans, leaving other subprime lenders to wonder what the agency is looking for and who might be subpoenaed next....
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Pickup payload U-turn: GM bases rating on curb weight

12:01 am U.S. ET | Aug. 11, 2014
In the flap over how General Motors and Ford Motor Co. calculate the maximum payload ratings of their pickups, GM blinked. GM said on Friday that it no longer will omit the weight of some parts to boost the maximum payload ratings of their pickups....
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Lexus is putting its global marketing heads together

12:01 am U.S. ET | Aug. 11, 2014
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging....
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Order a burger, get a taste of Ford, all under the blue oval

12:01 am U.S. ET | Aug. 9, 2014
Ford has agreed to license the blue oval to a Florida restaurant group that has begun opening a chain of Ford's Garage restaurants with a 1920's theme....
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HELP WANTED

Making the young less restless

12:01 am U.S. ET | Aug. 9, 2014
For Rick Case Fiat, Cynthia Toro-Azicri's rise was another coup in a long effort to attract young people to the sales floor and keep them motivated enough to stick around....
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GM to stop omitting truck-part weights to maximize payload ratings

1:00 pm U.S. ET | Aug. 8, 2014
GM said today that it will no longer omit the weights of some parts when weighing pickups to boost their maximum payload ratings....
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JAMES B. TREECE

Toyota, supporter of Korean culture

12:28 pm U.S. ET | Aug. 8, 2014
Would you do a double-take if Volvo were the sponsor of the Country Music Awards? How about if BMW were the primary sponsor, and the only automotive sponsor, of a museum exhibit of Japanese samurai swords?...
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2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014
Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job....
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