Marketing

Independent repair shops edge out dealership mechanics in customer satisfaction survey

3:27 pm U.S. ET | Jan. 22, 2015
When it comes to vehicle repairs, independent shops may be pleasing customers more than mechanics at dealerships' service bays, a Consumer Reports' survey said today....
Read More »

 

BEST PRACTICES

Service bays turn to text messaging

12:00 pm U.S. ET | Jan. 22, 2015
In an increasingly digital, on-the-go world, Dale Snow's challenge was to devise the most effective way to update millennials on car repairs....
Read More »

 

TrueCar says more than half of its web traffic now is mobile

8:13 pm U.S. ET | Jan. 21, 2015
As technology plays a more pivotal role in the vehicle-shopping process, mobile shoppers, for the first time, have begun to make up the majority of TrueCar's web traffic....
Read More »

 

Why auto show display design is tricky

3:21 pm U.S. ET | Jan. 21, 2015
Automakers and suppliers spent an estimated $300 million building out displays for this year's Detroit auto show. Scott Kellner, vice president of marketing for display maker George P. Johnson Co., says display spending is getting smarter, not larger....
Read More »

 

Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
Read More »

 

Kia challenges you to out-stare NBA star Blake Griffin

8:01 am U.S. ET | Jan. 20, 2015
Kia is inviting people to a digital stare-off with NBA star Blake Griffin --- “Blink Griffin” -- with an interactive site using webcam technology that recognizes and responds to blinks....
Read More »

 

Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year....
Read More »

 

HANS GREIMEL

Acura exec drops the chalupa, runs for the border

8:00 am U.S. ET | Jan. 19, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque....
Read More »

 

Mini expects to bounce back with new products, TV spots

12:01 am U.S. ET | Jan. 19, 2015
Mini USA expects a record year fueled by the redesigned Cooper hardtop and the new four-door hatch, said David Duncan, vice president of Mini of the Americas....
Read More »

 

Acura launches new ILX ad during AFC game

5:50 pm U.S. ET | Jan. 17, 2015
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign....
Read More »

 

BRUCE GAIN

Jeep uses Paris boat show to gain traction

6:34 am U.S. ET | Jan. 16, 2015
Jeep hopes its role as a marketing partner at the Nautic in Paris, one of Europe's biggest boat shows, will help it get a leg up in the fast-growing small SUV market. The U.S. off-road brand says it is considering partnering with the event this year after gaining “positive feedback” at last year's show in December....
Read More »

 

Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington....
Read More »

 

CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015
CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
Read More »

 

GUEST BLOG -- JEFF GREEN

Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015
My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
Read More »

 

BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
Read More »

 

For 4th straight year, mpg is top reason a shopper buys a vehicle

1:37 pm U.S. ET | Jan. 15, 2015
For the fourth straight year, new-vehicles buyers ranked fuel economy as the most influential factor in selecting a vehicle, JD Power and Associates said in a new report....
Read More »

 

Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015
No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year....
Read More »

 

BILL SHEA

Downtown development mogul Gilbert sees missed opportunities with Detroit auto show

9:58 am U.S. ET | Jan. 14, 2015
Real estate mogul Dan Gilbert, the key player in the revival of downtown Detroit, thinks more can be done with the North American International Auto Show at Cobo Center....
Read More »

 

2015 AUTOMOTIVE NEWS WORLD CONGRESS

Porsche considering plug-in 911, Maier says

4:34 pm U.S. ET | Jan. 13, 2015
Porsche is looking closely into adding a plug-in hybrid version of its iconic 911 sports car, the company's top sales and marketing executive said today at the Automotive News World Congress here....
Read More »

 

GM to sit out Super Bowl ad lineup

5:05 pm U.S. ET | Jan. 13, 2015
General Motors will sit out the 2015 Super Bowl.
...
Read More »

 

BRADFORD WERNLE

So what is a Bentayga?

11:17 am U.S. ET | Jan. 13, 2015
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga....
Read More »

 

Nissan still counts on Leaf for global marketing

10:28 am U.S. ET | Jan. 13, 2015
The electric Leaf will continue to represent Nissan globally for branding purposes, even as the automaker turns out flashier and more elegant new models....
Read More »

 

JAMIE LaREAU

The cars at the auto show are not for sale, but other stuff is

9:48 am U.S. ET | Jan. 13, 2015
I like to shop. So when I saw some bling on the concourse in Detroit's Cobo Center, I took a detour from my auto show duties. Meet Detroit's Shinola....
Read More »

 

VINCE BOND JR.

Ford GT to get featured in Forza Motorsport 6 game

7:45 pm U.S. ET | Jan. 12, 2015
It's no surprise that the Ford GT supercar will grace the cover of the newly announced Forza Motorsport 6, the flagship racing title of the Xbox One game console....
Read More »

 

Get online access free this week

12:01 am U.S. ET | Jan. 12, 2015
Automotive News has made a number of improvements to its online news and data services. And this week through Sunday, Jan. 18, unlimited access to autonews.com will be free to nonsubscribers during the Detroit auto show and Automotive News World Congress. Sign up at autonews.com/FreeThisWeek....
Read More »

 

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read