CDK Global buys digital agency Progressus MediaApril 18
CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.
VW launches global creative ad agency reviewApril 16
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.
VW to reboot logo for 'colorful,' EV eraApril 16
The Volkswagen Group plans to tweak the namesake VW brand's logo for the first time since 2012, as it prepares for the electric-vehicle era and tries to burnish an image tarnished by the diesel-cheating scandal.
Huge promotion floats customers' boatsApril 16
BY THE BOOKApril 16
Subaru of America communications chief departsApril 9
Automotive News wins Neal AwardApril 9
Mazda puts consumers first in 'Feel Alive' campaignApril 3
Infiniti's attack on BMW, Audi fueled by shift to electricApril 2
Nissan's premium brand wants to use the structural changes enabled by the industry's shift toward electric and self-driving cars -- such as a larger cabin and fewer components under the hood -- as a chance to inject a Japanese touch of simplicity and space into its models.
Marketing beyond print, direct mailApril 2
Seven states team up to drive ZEV salesMarch 28
Seven Northeast states agreed to help automakers boost sales of electric vehicles, which have remained at ultra-low levels in the region despite government-mandated sales quotas designed to improve air quality.