Marketing

Honda's 'Fit Kit' skit is a hit on April Fools' Day

12:01 am U.S. ET | April 7, 2014
April Fools' Day gags in the car biz used to be inside jokes between automakers' press departments and the media.... Read More »

 

'15 Genesis is worthy of premium label

12:01 am U.S. ET | April 7, 2014
The original Hyundai Genesis was a noble first shot at the luxury car market, but it couldn't match the driving dynamics, interior refinement or prestige of the Audi A6, BMW 5 series or Mercedes-Benz E350. The Genesis' 2015 model year redesign takes a huge step toward closing that gap.... Read More »

 

The upside of poking fun

12:01 am U.S. ET | April 7, 2014
Since Ford's video hit the Web in late March, Pashon Murray, founder of composting company Detroit Dirt, said she has been inundated with phone calls and e-mails from media, talent agents casting commercials and businesses with consulting offers.... Read More »

 

New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors.... Read More »

 

Mercedes’ Sprinter fights notion that it’s unaffordable

2:04 pm U.S. ET | April 4, 2014
The Mercedes-Benz badge may be too fancy for Sprinter van buyers in the United States. So Mercedes has begun advertising the sticker price on the refreshed 2014 Sprinter van to negate its luxury appeal. The move comes as Mercedes attempts to gain market share from rivals by reaching individual and fleet customers who are not accustomed -- or even averse -- to driving a Mercedes-Benz vehicle.... Read More »

 

Chevy to bring Manchester United to Michigan for match

4:09 pm U.S. ET | April 4, 2014
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.... Read More »

 

TV spot showing crash highlights crackdown on motorist texting

10:34 am U.S. ET | April 4, 2014
A commercial showing a truck crashing into the side of a car carrying two young women and a man will begin airing this month on national TV while police crack down on texting motorists.... Read More »

 

GM hires Clinton administration crisis expert for recall advice

10:57 am U.S. ET | April 3, 2014
General Motors has retained crisis-communications expert Jeff Eller as it builds a team to help respond to the recall of small cars with faulty ignition switches tied to 13 deaths.... Read More »

 

Comedian Jon Stewart rips GM over ignition switch recall

9:46 am U.S. ET | April 3, 2014
Last night on Comedy Central's The Daily Show with Jon Stewart, the faux news-anchor and popular comedian targeted General Motors in a segment related to GM's ignition switch recall.... Read More »

 

Tesla appeals N.J. ruling on direct-sales ban

3:05 pm U.S. ET | April 2, 2014
Tesla filed an appeal Wednesday in New Jersey Superior Court to overturn last month's ruling that banned the electric-vehicle maker from selling its cars directly to consumers through factory-owned stores there.... Read More »

 

LARRY P. VELLEQUETTE

Auto companies are buying the creative souls of late night TV

6:42 pm U.S. ET | April 1, 2014
Two bedrocks of late night TV did something so unseemly last week it looked as though they had responded to an unholy informercial.... Read More »

 

Ford will redo Empire State stunt for Mustang

12:01 am U.S. ET | March 31, 2014
As the 50th anniversary of the unveiling of the Mustang in New York nears, Ford has rediscovered its old marketing playbook and is using it to herald the occasion.... Read More »

 

AutoNation has a notion it's akin to Tiffany

12:01 am U.S. ET | March 31, 2014
Is AutoNation more like Tiffany & Co. or Penske Automotive? Tiffany, says AutoNation's compensation committee.... Read More »

 

Buick's new 'no geezermobiles' pitch

12:01 am U.S. ET | March 31, 2014
Buick last week introduced another commercial that tries to convince people that its vehicles aren't made for the blue-haired set. But this time it enlisted the help of a few blue-hairs.... Read More »

 

Marchionne commits to 9-speed, says technology keeps evolving

12:01 am U.S. ET | March 30, 2014
Chrysler was forced to delay the launch of its 2014 Jeep Cherokee by two months last fall as engineers struggled with a software flaw in the SUV's nine-speed automatic. But CEO Sergio Marchionne says he remains committed to using the new transmission throughout the company's lineup of front-wheel-drive-based models.... Read More »

 

Texas dealers argue against altering franchise laws to lure Tesla plant

3:39 pm U.S. ET | March 28, 2014
Texas dealers defended the state's franchise laws today, just days after Gov. Rick Perry suggested that the laws should be reviewed and perhaps changed to let Tesla Motors sell its electric vehicles directly to consumers.... Read More »

 

Ram van falls a few fridges shy of cargo claim

12:46 pm U.S. ET | March 28, 2014
When Ram converted the Fiat Ducato last fall into the 2014 Ram ProMaster for the United States, it also converted the van's cargo capacity from Europe: 15 cubic meters to 530 cubic feet. But there's a problem: In the United States, cargo capacity is measured differently.... Read More »

 

SEAN GAGNIER

Ford vs. Cadillac: C-Max video spoofs rich-guy ELR spot, speaking to the common man

3:49 pm U.S. ET | March 28, 2014
Instead of portraying an ELR buyer as smug and boastful, Ford hits on the same themes that Cadillac did -- hard work, entrepreneurship and environmentalism --- and paints the buyer of a C-Max Energi as someone who wants to make a difference.... Read More »

 

VW aids dealers with winter stair-step bonuses

3:58 pm U.S. ET | March 28, 2014
Volkswagen Group of America has devised a national bonus program that allows dealerships to recoup stair-step bonuses threatened during this winter's miserable weather.... Read More »

 

GM pulling Opel out of China after two decades

1:35 pm U.S. ET | March 28, 2014
GM will pull Opel from China next year after failing to gain traction in the market over the last two decades and will invest in Europe to boost the German car brand’s sales in its home region.... Read More »

 

JAMES B. TREECE

What's on dealers' minds -- and what's not

1:20 pm U.S. ET | March 28, 2014
ModeratorA small group of Florida dealers gathered last week at a Fort Lauderdale hotel to share best practices. What was unsaid intrigued me.... Read More »

 

JAMIE LaREAU

Don't promise a customer what you can't deliver

1:14 pm U.S. ET | March 28, 2014
Former New York City Mayor Rudy Giuliani once said that to succeed, it is best to “under-promise and over-deliver.” Many dealers do a stellar job of over-delivering for their customers.... Read More »

 

Cadillac's European retail schemes could be adapted for U.S.

March 28, 2014 06:01 CET
Cadillac plans to open several test-drive centers, stand-alone service facilities and pop-up storefronts across western Europe. The idea is to expose prospective customers to Cadillac products without forcing them to visit a dealership.... Read More »

 

Ferrari fights 21-year-old racer for control of Facebook page

March 27, 2014 06:01 CET
Ferrari and amateur racecar driver Sammy Wasem are in a legal battle over a fan page Wasem started that has become one of Facebook's most popular car sites. The case may help define freedom of expression rights in social media.... Read More »

 

Barra vows 'world class process' for GM vehicle safety

11:40 am U.S. ET | March 26, 2014
General Motors CEO Mary Barra vowed in videos posted on YouTube today to implement "a world class process" for vehicle safety -- her first direct message to consumers affected by GM's recall of 1.6 million cars for a defective ignition switch.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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