Nissan ad capitalizes on Star Wars with Rogue tie-inThu, 27, Oct 2016
Nissan's new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand's biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president, marketing communications and media, Nissan North America.
Buick becomes first U.S. brand to crack top 3 reliability rankings by Consumer ReportsMon, 24, Oct 2016
Buick cracked into Consumer Reports' ranking of the top three most reliable brands -- a feat no American brand has accomplished since the organization began tracking brand performance in the early 1980s. Buick ranked No. 3 in the magazine's 2016 Annual Auto Reliability Survey. Lexus was the overall No. 1 brand with Toyota right behind it.
Toyota to sponsor USA Today's new virtual reality showThu, 20, Oct 2016
Toyota is testing a new type of advertising by running the first commercial designed to be viewed within USA Today's new virtual reality program. The ad for Toyota's 2017 Camry will debut today when it sponsors the first episode of "VRtually There," said the show's creator, Gannett Inc.
BMW Films is coming back -- but does it matter?Wed, 19, Oct 2016
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?
LG Chem expects GM to sell over 30,000 Bolts next yearTue, 18, Oct 2016
LG Chem, a battery supplier for General Motors' upcoming Bolt electric vehicle, said today it expected the automaker to sell more than 30,000 of the cars next year.
Honda keeps CR-V debut low-keyMon, 17, Oct 2016
Honda had plenty to crow about with the redesigned CR-V. But it opted against a long introduction, for fear of diminishing interest in the popular outgoing model.
Report: Low desire for online buyingMon, 10, Oct 2016
A new report shows dealers may be overestimating how strong consumer demand for completing vehicle purchases fully online really is.
Hyundai rises to 15th in ranking of largest U.S. corporate sponsorsTue, 11, Oct 2016
Hyundai's NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders.
Texas dealership embraces Facebook ad strategyTue, 11, Oct 2016
When Michael Lopez joined Brown Automotive Group in January, he found there wasn't a social media or digital strategy at the Texas-based group. Lopez forged a partnership between the group and digital marketing agency Digital Air Strike for its social media and reputation management.
Lincoln taps Annie Leibovitz for new Continental campaignMon, 10, Oct 2016
Acclaimed photographer Annie Leibovitz, perhaps best known for her iconic covers for Rolling Stone and Vanity Fair, goes behind the lens for a campaign promoting the 2017 Lincoln Continental, what the brand says is her “first foray into car photography.”
A bomb drops on Ram foray into product placementSat, 08, Oct 2016
A yet-to-be released movie, "Monster Trucks", is already dubbed a dud and Ram products are found throughout the film.
Automakers help fund dealerships' big marketing ideasMon, 10, Oct 2016
Dealers are on the front lines of the daily sales race, often sponsoring events in the community and running TV and digital ad campaigns. But often, in the background, manufacturers are providing the funding.