Marketing

Fiat Chrysler launches millennial marketing push for Jeep Renegade

3:51 pm U.S. ET | Feb. 9, 2015
The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV....
Read More »

 

How Chevy pulled off its Super Bowl 'blackout'

12:01 am U.S. ET | Feb. 9, 2015
Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. Extend the “blackout” too long, and they'd risk ticking-off fans instead of luring them to the Colorado pickup and its 4G LTE connectivity....
Read More »

 

Look down the list for the real brand battles

12:01 am U.S. ET | Feb. 9, 2015
The five top-selling vehicle brands in the U.S. make for a stable bunch. It's Ford, Chevrolet, Toyota, Nissan and Honda -- the Fab Five. But in the bottom half of the top 10, there's a lot of volatility....
Read More »

 

EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015
TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
Read More »

 

LINDSAY CHAPPELL

In the rush to digital, a defense of the old media

12:01 am U.S. ET | Feb. 9, 2015
Digital, digital, digital was the clear, repetitive marketing message for auto dealers at this year's National Automobile Dealers Association convention. But ad agency owner Terry Lancaster had a different message for retailers: Don't be so quick to change horses....
Read More »

 

NEWS ANALYSIS

Big data could ease dealer, lead site tension

12:01 am U.S. ET | Feb. 9, 2015
Dealers and third-party shopping sites have had at times a rocky relationship. Dealers are looking for proof of the return those sites provide for the rising monthly subscription rates they charge. Trust remains an issue, says Autobytel CEO Jeff Coats. But he sees big data as the bridge that gets the third parties back on track with dealers....
Read More »

 

Nissan flashes true-to-concept Maxima

12:01 am U.S. ET | Feb. 9, 2015
Nissan gave Super Bowl viewers a sneak peek at its redesigned 2016 Maxima sport sedan....
Read More »

 

CHRISTIAAN HETZNER

Has VW scored an own goal bankrolling its soccer club?

10:05 am U.S. ET | Feb. 6, 2015
With Volkswagen looking to save 5 billion euros in costs at its core VW brand and key wage negotiations with its German workforce just starting, is it sensible to use shareholder money to subsidize a soccer club's ambitions for a top-flight title?...
Read More »

 

VINCE BOND JR.

No big bucks for a Super Bowl ad? No problem

6:00 pm U.S. ET | Feb. 6, 2015
Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. The small brands, lacking the deep ad budgets of their larger counterparts, relied heavily on social media to piggyback on Super Bowl hype....
Read More »

 

FROM THE SIDELINES

Ford opts to dial up radio service spots

6:00 pm U.S. ET | Feb. 6, 2015
Ford passed on a TV commercial during the Super Bowl, but it did broadcast commercials during the big game -- on radio -- to pitch service at its dealerships....
Read More »

 

Detroit man with marathon walking commute surprised with new car

9:15 pm U.S. ET | Feb. 6, 2015
A Detroit factory worker who has walked more than 20 miles during his daily commute to work for a decade was surprised on Friday with a brand new car, donated by a suburban car dealership....
Read More »

 

VINCE BOND JR.

How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
Read More »

 

Uh, here's how Odell survived the '89 quake

12:01 am U.S. ET | Feb. 2, 2015
Stephen Odell has moved to America in his new role as Ford's global sales and marketing chief. But the native Londoner, who previously ran Ford of Europe, has held several U.S. jobs in the past....
Read More »

 

Dealership's billboard brings in business -- to 911

12:01 am U.S. ET | Feb. 2, 2015
The Des Moines County Sheriff's Department noted that about 20 people who drove by the sign called 911 to report a possible jumper....
Read More »

 

Repairs: Dealerships satisfy, study says, but independents lead

12:01 am U.S. ET | Feb. 2, 2015
The service departments of dealerships lagged independent repair shops in a Consumer Reports satisfaction study, but there's good news hidden in the survey. Respondents also reported being very satisfied overall with their repairs at dealerships, but they also dislike the high cost of parts at dealerships....
Read More »

 

Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

7:30 pm U.S. ET | Feb. 1, 2015
Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super Bowl?”...
Read More »

 

WATCH THE VIDEOS

Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl ads

1:15 pm U.S. ET | Feb. 1, 2015
On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria....
Read More »

 

Toyota thinks TRD to win younger buyers

12:01 am U.S. ET | Feb. 1, 2015
Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR. Now, it hopes to finally leverage some of that track cred in the showroom as part of President Akio Toyoda's bid to zest up the brand's stodgy image and win over younger shoppers....
Read More »

 

KRISHNAN ANANTHARAMAN

One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015
Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
Read More »

 

Millennials will grow to 25% of U.S. market in 2015, TrueCar says

12:37 pm U.S. ET | Jan. 30, 2015
Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.24 million vehicles to compose 25 percent of the new-vehicle market and generate $135 billion in revenue....
Read More »

 

Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter....
Read More »

 

DIANA T. KURYLKO

Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
Read More »

 

Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
Read More »

 

Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond....
Read More »

 

Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
Read More »

 

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read