Johan de Nysschen
Dealers deliver mandate to CadillacMon, 10, Oct 2016
Virtually all of Cadillac's 925 U.S. dealerships signed up for its Project Pinnacle incentive program, giving brand chief Johan de Nysschen a strong mandate to proceed even as significant opposition lingers under the surface.
Premium luxury requires investmentMon, 10, Oct 2016
Keith Crain is correct that Cadillac is in need of competitive products in the hottest segments, but I disagree with him regarding Cadillac’s need for all the small-market dealers.
Cadillac offers a way out, not a pushMon, 26, Sep 2016
Cadillac says it isn't trying to push small dealers out. It's just giving them a simpler alternative to what brand boss Johan de Nysschen warns will be a “long, arduous and challenging journey.”
Cadillac offering buyouts to 400 smaller U.S. dealersFri, 23, Sep 2016
Cadillac is offering its 400 smallest U.S. dealers as much as $180,000 if they would rather give up their franchise than make the investment necessary to meet a host of new standards being imposed by the brand.