EV move 'a natural evolution,' Mini boss saysDec. 4
BMW may make Mini an electric brand in U.S.Nov. 29
BMW may make its Mini brand all-electric in the United States and is talking with other automakers to find partners to lower the cost of electrifying the brand, a senior executive said. BMW plans to launch an electric Mini in 2019.
Mini pilot lets owners rent out their carsNov. 19, 2016
Mini’s challenge: Growing while it shrinksApril 30, 2016
AutoNews Now: FCA to shuffle plants, productsApril 26, 2016
BMW adapts to a changing view of driving with ReachNowApril 18, 2016
BMW's ReachNow will start as a classic point-to-point car-sharing service, with 370 vehicles — a mix of 3-series sedans, i3 electric cars and Mini Coopers — spread across central Seattle. Users reserve a car by smartphone, pick it up on the street, drive to their destination and then park on the street nearby.
Mini tries to go maxi without losing fans who saved brandMarch 24, 2016
Mini's 5th 'superhero' could be a compact sedanFeb. 22, 2016
Mini bets on 'very emotional' ClubmanSept. 21, 2015
BMW eyes new business opportunities with autonomous carsSept. 16, 2015
BMW is rethinking its products, design and business models for the advent of driverless cars, said Peter Schwarzenbauer, the group's Mini boss. The executive added that the competitive advantage for premium carmakers will be based on their ability to offer a portfolio of transport options far beyond just selling cars.
BMW exec explains why less is more for Mini brandAug. 5, 2015
BMW's board member in charge of Mini, Peter Schwarzenbauer, is reducing the brand's range to five models -- dropping the slow-selling Roadster, Coupe and Paceman. He admits that the move is controversial because it runs counter to the belief that more models mean more volume.