Stephen Odell

Ford's Odell, Farley inherit each other's challenges in new roles

12:01 am U.S. ET | March 8, 2015

When you talk to Ford Motor Co.'s "trading places" executives, Stephen Odell and Jim Farley, it's clear: They have inherited each other's challenges. And it's hard to say who got the better deal....
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Uh, here's how Odell survived the '89 quake

12:01 am U.S. ET | Feb. 2, 2015

Stephen Odell has moved to America in his new role as Ford's global sales and marketing chief. But the native Londoner, who previously ran Ford of Europe, has held several U.S. jobs in the past....
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Fields: Ford slows ramp-ups

12:01 am U.S. ET | Nov. 17, 2014

After launch problems crippled the rollout of the Ford Fusion and Lincoln MKZ, Ford Motor Co. throttled back aggressive ramp-up timetables, CEO Mark Fields said in an exclusive interview last week....
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JAMES B. TREECE

BLOG: Ford's Odell: Sharp, talented and respectful

7:17 am U.S. ET | Nov. 10, 2014

Ford of Europe boss Stephen Odell's focus on respecting the customer will be a good start when he becomes the automaker's global sales and marketing chief....
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Ford's new Europe chief tasked with accelerating turnaround

Nov. 7, 2014 15:14 CET

Ford said new Europe chief Jim Farley is tasked with accelerating the automaker's turnaround in the region. Farley is swapping jobs with Ford of Europe President Stephen Odell, who takes Farley's role as global sales and marketing boss....
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Ford's Farley, Odell to swap jobs

4:15 am U.S. ET | Nov. 7, 2014

Ford global marketing chief Jim Farley will move to Germany to steer Ford of Europe starting January 1 in a job swap with European boss Stephen Odell, the company said. Odell, who has led European operations for Ford since 2010, will succeed Farley as executive vice president in charge of global marketing, sales and service, Ford said in a statement today....
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Ford will replace its Europe chief, report says

Nov. 6, 2014 13:02 CET

Ford declined to comment on a report that it will move Stephen Odell, the head of its money-losing European operations, to a new role within the automaker....
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Ford sees Europe growth but no profit until after 2015

Oct. 2, 2014 15:27 CET

Ford is forecasting sales growth in Europe next year as demand for new models helps narrow its losses in the region, but it has pushed back its profit forecast from next year until after 2015 as a slump in Russia continues to hit sales....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford Store borrows from Apple in bid to move brand upscale in Europe

Aug. 18, 2014 06:01 CET

Ford is the latest automaker to borrow ideas from tech giant Apple. The automaker is rebranding 500 European dealerships as Ford Stores ahead of launching its new Vignale premium trim line....
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Ford's Vignale Europe-bound, not Lincoln

12:01 am U.S. ET | July 14, 2014

Ford Motor Co. has no plans to introduce Lincoln in Europe, but will offer its upscale Vignale trim level on Ford brand vehicles, Ford of Europe President Stephen Odell says....
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Ford's Odell says European recovery still shaky

11:49 am U.S. ET | July 9, 2014

Ford's European operations are sharing in the industry's modest sales recovery this year, but Ford of Europe President Stephen Odell warned today that some of the region's underlying economic weaknesses still pose a threat....
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Ford's shift upscale across Europe draws skeptics

12:01 am U.S. ET | May 27, 2014

Ford intends to compete with premium automakers with high-end versions of its mass-market models in a bid to end years of financial losses in Europe. But the strategy is not without risk....
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