Stephen Odell

Ford sees Europe growth but no profit until after 2015

Oct. 2, 2014 15:27 CET
Ford is forecasting sales growth in Europe next year as demand for new models helps narrow its losses in the region, but it has pushed back its profit forecast from next year until after 2015 as a slump in Russia continues to hit sales....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford Store borrows from Apple in bid to move brand upscale in Europe

Aug. 18, 2014 06:01 CET
Ford is the latest automaker to borrow ideas from tech giant Apple. The automaker is rebranding 500 European dealerships as Ford Stores ahead of launching its new Vignale premium trim line....
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Ford's Vignale Europe-bound, not Lincoln

12:01 am U.S. ET | July 14, 2014
Ford Motor Co. has no plans to introduce Lincoln in Europe, but will offer its upscale Vignale trim level on Ford brand vehicles, Ford of Europe President Stephen Odell says....
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Ford's Odell says European recovery still shaky

11:49 am U.S. ET | July 9, 2014
Ford's European operations are sharing in the industry's modest sales recovery this year, but Ford of Europe President Stephen Odell warned today that some of the region's underlying economic weaknesses still pose a threat....
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Ford's shift upscale across Europe draws skeptics

12:01 am U.S. ET | May 27, 2014
Ford intends to compete with premium automakers with high-end versions of its mass-market models in a bid to end years of financial losses in Europe. But the strategy is not without risk....
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Ford's upscale push in Europe draws skeptics

May 26, 2014 12:58 CET
Ford intends to compete with premium carmakers with high-end versions of its mass-market models in a bid to end years of losses in Europe, but the strategy is not without risk....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Golf dominance, premium push intensify battle in compact segment

April 22, 2014 06:01 CET
Most volume automakers face double trouble in the crucial compact segment. They need to find a way to win sales from the dominant Volkswagen Golf while also defending against premium brands aggressively pushing into the segment....
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DOUGLAS A. BOLDUC

Ford of Europe CEO's new conversation with dealers

5:40 am U.S. ET | March 19, 2014
Ford of Europe CEO Stephen Odell is having a very different conversation with his car retailers. “Now dealers are asking us for cars,” he said. In the past, they had too much product....
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Europe's price war wages on, top executives say

March 14, 2014 06:01 CET
Few auto executives predict that Europe's intense discounting battle has eased despite six straight months of sales increases in western Europe....
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China's Qoros challenges Europeans on home turf

March 6, 2014 10:54 CET
Chinese automaker Qoros is out to challenge VW, PSA and other Europeans on their home turf, signaling a broader push by the country's car manufacturers to target Western customers....
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2014 GENEVA AUTO SHOW

Ford says new technology makes revised Focus one of its most advanced cars

Feb. 24, 2014 11:20 CET
Ford unveiled a face-lift for its Focus hatchback, adding fresh styling, new technology and a more premium feel to the company's No. 2 seller in Europe....
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Ford of Europe eyes higher 2014 sales on new models, market upturn

Jan. 15, 2014 14:52 CET
Ford is counting on new models and a stabilizing European car market to increase sales in the region this year, after shrinking demand inflicted a small drop in 2013 deliveries....
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Ford of Europe chief sees replacement demand driving car sales in 2014

Jan. 14, 2014 15:28 CET
Ford of Europe chief Stephen Odell said new-car sales in the automaker's 19 main European markets may rise almost 6 percent this year as customers replace aging vehicles....
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Ford plans to launch new Ka in Europe in 2015

Dec. 5, 2013 12:42 CET
Ford of Europe plans to launch a new Ka in the region in 2015 based on the Ka Concept unveiled in Brazil last month. The five-door model will replace the three-door Ka....
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Ford's profit goal for Europe in reach, Odell says

Nov. 22, 2013 17:20 CET
Ford's European turnaround is gaining traction as the auto market stabilizes, though there is work to do controlling costs and launching new models before a promised return to profit, said Stephen Odell, the carmaker's regional chief....
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Improving Europe helps Ford post record quarterly profit

Oct. 24, 2013 13:01 CET
Shrinking European losses combined with strong results in North America and Asia helped Ford post a record third-quarter pre-tax profit of $2.6 billion, up $426 million from a year earlier....
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