Stephen Odell

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Golf dominance, premium push intensify battle in compact segment

April 22, 2014 06:01 CET
Most volume automakers face double trouble in the crucial compact segment. They need to find a way to win sales from the dominant Volkswagen Golf while also defending against premium brands aggressively pushing into the segment.... Read More »

 

DOUGLAS A. BOLDUC

Ford of Europe CEO's new conversation with dealers

5:40 am U.S. ET | March 19, 2014
Ford of Europe CEO Stephen Odell is having a very different conversation with his car retailers. “Now dealers are asking us for cars,” he said. In the past, they had too much product.... Read More »

 

Europe's price war wages on, top executives say

March 14, 2014 06:01 CET
Few auto executives predict that Europe's intense discounting battle has eased despite six straight months of sales increases in western Europe.... Read More »

 

China's Qoros challenges Europeans on home turf

March 6, 2014 10:54 CET
Chinese automaker Qoros is out to challenge VW, PSA and other Europeans on their home turf, signaling a broader push by the country's car manufacturers to target Western customers.... Read More »

 

2014 GENEVA AUTO SHOW

Ford says new technology makes revised Focus one of its most advanced cars

Feb. 24, 2014 11:20 CET
Ford unveiled a face-lift for its Focus hatchback, adding fresh styling, new technology and a more premium feel to the company's No. 2 seller in Europe.... Read More »

 

Ford of Europe eyes higher 2014 sales on new models, market upturn

Jan. 15, 2014 14:52 CET
Ford is counting on new models and a stabilizing European car market to increase sales in the region this year, after shrinking demand inflicted a small drop in 2013 deliveries.... Read More »

 

Ford of Europe chief sees replacement demand driving car sales in 2014

Jan. 14, 2014 15:28 CET
Ford of Europe chief Stephen Odell said new-car sales in the automaker's 19 main European markets may rise almost 6 percent this year as customers replace aging vehicles.... Read More »

 

Ford plans to launch new Ka in Europe in 2015

Dec. 5, 2013 12:42 CET
Ford of Europe plans to launch a new Ka in the region in 2015 based on the Ka Concept unveiled in Brazil last month. The five-door model will replace the three-door Ka.... Read More »

 

Ford's profit goal for Europe in reach, Odell says

Nov. 22, 2013 17:20 CET
Ford's European turnaround is gaining traction as the auto market stabilizes, though there is work to do controlling costs and launching new models before a promised return to profit, said Stephen Odell, the carmaker's regional chief.... Read More »

 

Improving Europe helps Ford post record quarterly profit

Oct. 24, 2013 13:01 CET
Shrinking European losses combined with strong results in North America and Asia helped Ford post a record third-quarter pre-tax profit of $2.6 billion, up $426 million from a year earlier.... Read More »

 

DOUGLAS A. BOLDUC

Is Samardzich's next stop Ford of Europe CEO?

3:00 am U.S. ET | Sept. 18, 2013
Barb Samardzich will be just the third person to be Ford of Europe COO in the last decade when she starts the job Nov. 1. The other two were promoted to a CEO job in a year or less.... Read More »

 

Ford to expand lineup for European recovery

Sept. 16, 2013 06:01 CET
Ford of Europe is adopting a tactic that Ford Motor Co. used during the 2008-2009 recession in the United States by bulking up its lineup as it awaits the European car market's recovery.... Read More »

 

Ford promotes Samardzich to COO of Europe

Sept. 13, 2013 18:36 CET
Ford's vice president of European product development, Barb Samardzich, has been named chief operating officer of Ford of Europe.... Read More »

 

Ford's Odell expects Europe car market to take 5-6 years to recover, report says

Aug. 28, 2013 08:44 CET
Ford of Europe chief Stephen Odell says he expects the European car market could take five to six years to recover, a German newspaper reported.... Read More »

 

Automakers, analysts disagree on when Europe's sales will finally rebound

12:01 am U.S. ET | Aug. 8, 2013
Automakers and analysts disagree on when European passenger car sales will finally rebound from a six-year slump. Ford and Daimler see signs that the bottom will be reached this year.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Automakers, analysts disagree on when Europe's sales will finally rebound

Aug. 8, 2013 06:01 CET
Automakers and analysts disagree on when European passenger car sales will finally rebound from a six-year slump. Ford and Daimler see signs that the bottom will be reached this year.... Read More »

 

Ford says auto industry needs more Europe output cuts

July 12, 2013 06:01 CET
Ford of Europe CEO Stephen Odell said the region will be making at least 4 million vehicles a year more than market demand despite industry production cuts of 1.5 million to 2 million.... Read More »

 

Ford: Europe still saddled with excess capacity

9:37 pm U.S. ET | July 11, 2013
Ford European chief Stephen Odell said the region will still be making at least 4 million vehicles a year more than market demand despite production cuts of 1.5 million to 2 million.... Read More »

 

Ford will build EcoSport in Russia for local market

May 15, 2013 08:57 CET
Ford's Russian joint venture will begin building the EcoSport compact SUV in Russia next year for the local market, at a time when the demand for small SUVs is gaining traction in the country..... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford makes fresh start in Europe

May 13, 2013 06:01 CET
Ford will use this month's UEFA Champions League soccer final to launch a new pan-European advertising campaign that focuses on its affordable, user-friendly technologies. It is just one aspect of a multi-faceted marketing overhaul the automaker hopes will help to stem its sales and profitability slump in Europe.... Read More »

 

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