Paul Mascarenas

Ford buys small U.S. software startup to bolster 'connected car' offerings

Sept. 27, 2013 06:01 CET
Ford has bought a small software company in a bid to beef up its in-car connectivity offerings and win over younger and more affluent customers.... Read More »

 

Ford buys small software startup to bolster 'connected car' offerings

12:28 pm U.S. ET | Sept. 26, 2013
Ford has bought a five-year-old software company for less than $10 million in a move the automaker hopes will beef up its in-car connectivity that is critical to winning over younger, more affluent buyers.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford makes fresh start in Europe

May 13, 2013 06:01 CET
Ford will use this month's UEFA Champions League soccer final to launch a new pan-European advertising campaign that focuses on its affordable, user-friendly technologies. It is just one aspect of a multi-faceted marketing overhaul the automaker hopes will help to stem its sales and profitability slump in Europe.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

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