THE ALUMINUM F-150
Chevy ad escalates pickup war, puts steel vs. aluminum issue on the tableJuly 6, 2015
Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In an online commercial slated for possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel.
Ford F-150 reaches full productionJune 8, 2015
Ford Motor Co. has achieved full production of the 2015 F-150 at both plants that build the aluminum-bodied pickups, CFO Bob Shanks said last week. But a shortage of supplier-built frames keeps the plants from running some scheduled overtime.
Ford says aluminum repair smooth so farApril 6, 2015
It's early, but Ford says it's so far so good on repairing damaged 2015 F-150 pickups with aluminum bodies. Ford has not heard of any dealers or independent body shops having problems obtaining parts, installing parts or dealing with insurance companies about the time it takes to repair the new pickup, said Ford spokeswoman Elizabeth Weigandt.