THE ALUMINUM F-150
Chevy ad escalates pickup war, puts steel vs. aluminum issue on the tableMon, 06, Jul 2015
Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In an online commercial slated for possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel.
Ford F-150 reaches full productionMon, 08, Jun 2015
Ford Motor Co. has achieved full production of the 2015 F-150 at both plants that build the aluminum-bodied pickups, CFO Bob Shanks said last week. But a shortage of supplier-built frames keeps the plants from running some scheduled overtime.
Ford says aluminum repair smooth so farMon, 06, Apr 2015
It's early, but Ford says it's so far so good on repairing damaged 2015 F-150 pickups with aluminum bodies. Ford has not heard of any dealers or independent body shops having problems obtaining parts, installing parts or dealing with insurance companies about the time it takes to repair the new pickup, said Ford spokeswoman Elizabeth Weigandt.
Insurance rates on aluminum F-150 hold for nowMon, 23, Mar 2015
For now, motorists' yearly insurance premiums for the 2015 aluminum-bodied F-150 are about the same as for the 2014 steel model -- good news for Ford. But premiums could change once insurance companies study accident repair data for the redesigned pickup.
F-150 a winner? Too soon to tellSat, 07, Feb 2015
Ford F-150 mpg for 2015 is a mixed bagFri, 21, Nov 2014
Ford F-150 rivals: Let's rumbleMon, 24, Nov 2014
Ford Motor Co. began shipping finished 2015 F-150 pickups to dealers last week as it announced the new aluminum-body truck will get up to 29 percent better fuel economy than the outgoing steel-body F-150. But the Ford numbers fell short of taking the overall mpg title for full-size pickups. Ford's two biggest rivals said the 2015 F-150's mpg numbers leave plenty of room for competition in the hotly contested full-size pickup segment.
Inside Ford's retooled F-150 plantSun, 16, Nov 2014
Ford's conversion of a 2.6-million-square-foot Michigan truck assembly plant to build the aluminum-body 2015 F-150 pickup has altered the look of the factory, body shop and adjoining stamping operations.
As Ford F-150 output starts, Fields says dealers will be fully stocked by Q2Tue, 11, Nov 2014
The first production version of the aluminum-body 2015 Ford F-150 pickup rolled off the line today at a Ford plant in Michigan after years of preparation. Ford aims to stake out its engineering leadership with the 2015 F-150, the industry's first mass market, aluminum-body truck.
Ford body shops gear up for aluminumMon, 03, Nov 2014
The 2015 F-150 is a big deal because no company previously has manufactured a mass-market pickup with an aluminum body. Dealers who want to repair the trucks need to buy special tools and train technicians in aluminum techniques. Many of them are well on their way.
Ford F-150 comes loaded with high-techSun, 05, Oct 2014
Ford is bringing technology into the 2015 F-150 pickup more commonly associated with luxury cars. The list of new features is so long, it might seem bewildering to customers. Ford says it has taken out or applied for about 100 patents on the redesigned truck.
Salespeople study up on F-150's new featuresMon, 06, Oct 2014
Ford Motor Co. has begun a series of intensive training sessions in 26 cities for about 11,000 dealership sales consultants to familiarize them about the 2015 F-150's new features, technology and capabilities.