MARKETING AND ADVERTISING EXECUTIVES
Subaru boosts digital marketing, but TV is still kingMon, 16, Sep 2013
Dean Evans has spent nearly half his life working in the auto business and more than half that time in digital marketing.
Volvo: The 'safe' brand decides to take some risksMon, 16, Sep 2013
Safety-obsessed Volvo is going out on a limb with some sassy new marketing that pokes fun at its German competitors.
Mazda broadens, beefs up its message for product blitzMon, 16, Sep 2013
Mazda is giving dealers more fresh product than they've seen in years: a redesigned mid-sized Mazda6 and Mazda3 compact this fall, followed by a diesel version of the Mazda6 next spring.
With 'Find New Roads,' Chevy looks for consistencyMon, 16, Sep 2013
Tim Mahoney has kept a low profile since taking the newly created job of chief marketing officer for global Chevrolet on April 1.
In digital age, 'content factory' always churnsMon, 16, Sep 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln.