MARKETING AND ADVERTISING EXECUTIVES

Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.

In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln.... Read More »

Q&A: TIM MAHONEY, CHIEF MARKETING OFFICER, GLOBAL CHEVROLET

With 'Find New Roads,' Chevy looks for consistency

12:01 am U.S. ET | Sept. 16, 2013
Tim Mahoney has kept a low profile since taking the newly created job of chief marketing officer for global Chevrolet on April 1.... Read More »

Q&A: DEAN EVANS, CHIEF MARKETING OFFICER, SUBARU OF AMERICA

Subaru boosts digital marketing, but TV is still king

12:01 am U.S. ET | Sept. 16, 2013
Dean Evans has spent nearly half his life working in the auto business and more than half that time in digital marketing.... Read More »

Q&A: RUSSELL WAGER, VICE PRESIDENT OF MARKETING, MAZDA NORTH AMERICAN OPERATIONS

Mazda broadens, beefs up its message for product blitz

12:01 am U.S. ET | Sept. 16, 2013
Mazda is giving dealers more fresh product than they've seen in years: a redesigned mid-sized Mazda6 and Mazda3 compact this fall, followed by a diesel version of the Mazda6 next spring.... Read More »

Q&A: TASSOS PANAS, VICE PRESIDENT OF MARKETING, VOLVO CARS OF NORTH AMERICA

Volvo: The 'safe' brand decides to take some risks

12:01 am U.S. ET | Sept. 16, 2013
Safety-obsessed Volvo is going out on a limb with some sassy new marketing that pokes fun at its German competitors.... Read More »

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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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