Dave Guilford Last year automotive advertisers emerged from their recession bunkers and flocked back to the Super Bowl.
You had one game-changer ("Imported from Detroit") for a company (Chrysler) that sorely needed a game-changer. You had the just-right cuteness of the Volkswagen's Darth Vader ad, epic computer-generated imagery from Kia, and Mercedes-Benz appearing for the first time.
This year, automakers unleashed another flood of ads - and another bold effort from Chrysler stood out.
But the abundance of car ads has become a challenge in itself to marketers. ... Read the reviews
A return policy inspired by Walmart. A talk-to-every (nearby) customer mandate. A no-cursing culture. These are just some of the hallmarks of Jenkins & Wynne Ford Lincoln Honda. Mon., March 23 » Watch the Video