Dave Guilford Last year automotive advertisers emerged from their recession bunkers and flocked back to the Super Bowl.
You had one game-changer ("Imported from Detroit") for a company (Chrysler) that sorely needed a game-changer. You had the just-right cuteness of the Volkswagen's Darth Vader ad, epic computer-generated imagery from Kia, and Mercedes-Benz appearing for the first time.
This year, automakers unleashed another flood of ads - and another bold effort from Chrysler stood out.
But the abundance of car ads has become a challenge in itself to marketers. ... Read the reviews
Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017. » Watch the Video