Dave Guilford Last year automotive advertisers emerged from their recession bunkers and flocked back to the Super Bowl.
You had one game-changer ("Imported from Detroit") for a company (Chrysler) that sorely needed a game-changer. You had the just-right cuteness of the Volkswagen's Darth Vader ad, epic computer-generated imagery from Kia, and Mercedes-Benz appearing for the first time.
This year, automakers unleashed another flood of ads - and another bold effort from Chrysler stood out.
But the abundance of car ads has become a challenge in itself to marketers. ... Read the reviews
Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14 » Watch the Video