2012 Super Bowl commercials



Chrysler breaks through, but there were other winners, too

Dave Guilford
Last year automotive advertisers emerged from their recession bunkers and flocked back to the Super Bowl.
You had one game-changer ("Imported from Detroit") for a company (Chrysler) that sorely needed a game-changer. You had the just-right cuteness of the Volkswagen's Darth Vader ad, epic computer-generated imagery from Kia, and Mercedes-Benz appearing for the first time.
This year, automakers unleashed another flood of ads - and another bold effort from Chrysler stood out.
But the abundance of car ads has become a challenge in itself to marketers. ...
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Special Report
No. 1 store empowers, retains employees

No. 1 store empowers, retains employees

Texas dealer Greg May encourages his staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
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