2012 Super Bowl commercials

Chrysler breaks through, but there were other winners, too

Dave Guilford
Last year automotive advertisers emerged from their recession bunkers and flocked back to the Super Bowl.
You had one game-changer ("Imported from Detroit") for a company (Chrysler) that sorely needed a game-changer. You had the just-right cuteness of the Volkswagen's Darth Vader ad, epic computer-generated imagery from Kia, and Mercedes-Benz appearing for the first time.
This year, automakers unleashed another flood of ads - and another bold effort from Chrysler stood out.
But the abundance of car ads has become a challenge in itself to marketers. ...
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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