Creative: “The Commander” tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars, Audi says.
Buy: Two 30-second ads during game, one 60-second spot just before kickoff and another 60-second ad during pre-game show.
Creative: Hyundai, which opened its pocketbook last summer to replace General Motors as automotive sponsor of the National Football League, has bought four advertising slots totaling two minutes of airtime. The spots feature actor-comedian Kevin Hart, heartthrob actor Ryan Reynolds and rampaging bears.
Creative: Mini knows a thing or two about being labeled, so the brand drew inspiration from this trend in a star-studded Super Bowl spot. Mini also produced a series of interviews with the cast, who can all relate to being labeled.
Creative: “Heck on Wheels” showcases the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling, Toyota says.