Who's buying what in Super Bowl 2016?

UPDATED: 1/29/16

Buy: 30-second ad in first quarter

Creative: Acura is using the ad to emphasize its “Precision Crafted Performance” mantra. The brand also released a 60-second version of the spot online.

Agency: MullenLowe

UPDATED: 2/3/16

Buy: 60-second first quarter spot

Creative: “The Commander” tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars, Audi says.

Agency: Venables Bell & Partners

UPDATED: 2/1/16

Buy: 60-second spot in third quarter

Creative: “A New Truck to Love” was shot using real sheep and a trained sheep dog. The spots showcases the new 2017 Honda Ridgeline pickup.

Agency: RPA

UPDATED: 2/4/16

Buy: Two 30-second ads during game, one 60-second spot just before kickoff and another 60-second ad during pre-game show.

Creative: Hyundai, which opened its pocketbook last summer to replace General Motors as automotive sponsor of the National Football League, has bought four advertising slots totaling two minutes of airtime. The spots feature actor-comedian Kevin Hart, heartthrob actor Ryan Reynolds and rampaging bears.

Agency: INNOCEAN Worldwide

UPDATED: 2/2/16

Buy: 60-second fourth quarter ad

Creative: Christopher Walken will add pizzazz to Kia Motors’ 60-second Super Bowl commercial for the all-new 2016 Optima midsize sedan.

Agency: David&Goliath

Mini USA
Defy Labels
UPDATED: 2/1/16

Buy: 30-second ad in the third quarter

Creative: Mini knows a thing or two about being labeled, so the brand drew inspiration from this trend in a star-studded Super Bowl spot. Mini also produced a series of interviews with the cast, who can all relate to being labeled.

Agency: Butler, Shine, Stern & Partners

UPDATED: 2/4/16

Buy: 90-second teaser

Creative: “Heck on Wheels” showcases the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling, Toyota says.

Agency: Saatchi & Saatchi LA


Auto brands hope celebrity faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016
A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016
Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance.

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016
Audi is back in the Super Bowl with an R8 spot that reaches for the moon.

Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016
In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks.
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