Who's buying what in Super Bowl 2015?





BMW
Newfangled Idea
UPDATED: 1/26/15


Buy: 60-second spot in the first quarter.

Creative: BMW is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining — just like the Internet back in 1994. BMW debuted the 60-second ad on NBC’s Today morning show.

Agency: KBS

Kia
Pierce Brosnan: Action Hero
UPDATED: 1/26/15


Buy: 60-second spot in the third quarter

Creative: Pierce Brosnan gets a rundown of what to expect from his Kia commercial role -- while starring in a Kia commercial. It's a clever angle.

Agency: David & Goliath

Lexus
Make Some Noise
UPDATED: 1/15/15


Buy: A 30-second spot in the first half.

Creative: Lexus keeps it simple with the NX spot. The commercial, which has no celebrity cameos or funny punch lines like many Super Bowl spots, ensures that the NX is the center of attention. The spot ends telling viewers to “be seen, be heard, make some noise.” Actor Blair Underwood provides the voiceover.

Agency: Walton Isaacson

Mercedes-Benz
UPDATED: 1/26/15


Buy: 60-second ad during game

Creative: The automaker premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show." Mercedes amplified the commercial’s messaging with several teaser videos, which it posted on YouTube and began airing on TV on Jan. 18, the day of the NFL’s Conference Championship games.

Agency: Merkley & Partners

Mercedes-Benz
Showdown with Jerry Rice and Andrew Hunter
UPDATED: 1/16/15


Buy: 30-second teaser

Creative: NFL Hall of Famer Jerry Rice hosts a fictional debate show in which he goes head-to-head with an 8-year-old pet rabbit owner. The topic? Who will win “The Big Race” between the tortoise and the hare?

Agency: Merkley & Partners

Mercedes-Benz
Showdown with Jerry Rice and Stephanie Branton
UPDATED: 1/23/15


Buy: 30-second teaser

Creative: NFL Hall of Famer Jerry Rice hosts a fictional debate show. His guest? Playboy Playmate Stephanie Branton.

Agency: Merkley & Partners

Mercedes-Benz
Showdown with Jerry Rice
UPDATED: 1/23/15


Buy: 30-second teaser

Creative: NFL great Jerry Rice, host of a fictional debate show, brings in the Tortoise for a phone interview about "The Big Race." Of course, a certain smart-mouthed hare interrupts.

Agency: Merkley & Partners

Mercedes-Benz
Mike and Mike Debate "The Big Race"
UPDATED: 1/23/15


Buy: 60-second teaser

Creative: ESPN's Mike & Mike debate who will win in "The Big Race" between the Tortoise and the Hare. Things get a little chippy.

Agency: Merkley & Partners

Nissan
Roman Atwood Crazy Plastic Ball PRANK!!
UPDATED: 1/23/15


Buy: YouTube video

Creative: Prankster Roman Atwood turned his house into a giant ball pit in this teaser that plays on Nissan's #withdad Super Bowl theme.

Agency: Roman Atwood

Nissan
Playtime With Dad
UPDATED: 1/23/15


Buy: YouTube video

Creative: Action Movie Kid has a wild adventure with his dad. This teaser builds on Nissan's #withdad Super Bowl theme that will culminate with a game day ad.

Agency: Action Movie Kid

Nissan
Dad Edition
UPDATED: 1/23/15


Buy: YouTube teaser

Creative: YouTube content creators Dude Perfect get wild with their dads in this comical video featuring "trick shots" in various sports. The video teases Nissan's #withdad Super Bowl premise.

Agency: Dude Perfect

Nissan
Daddy Meal Time
UPDATED: 1/23/15


Buy: YouTube video

Creative: The chefs at Epic Meal Time, who are masters at concocting unhealthy meals, turn a sled into a giant meat tray with a little help from their dads. The video teases Nissan's #withdad Super Bowl theme.

Agency: Epic Meal Time

Nissan
UPDATED: 1/28/15


Buy: Online teaser

Creative: Nissan Motor Co. is using a dreary Harry Chapin song, “Cats in the Cradle,” as the backdrop for its Super Bowl ad, but the overall message is still a mystery. The 10-second teaser sheds more light on Nissan's #withdad theme.

Agency: TBWA\Chiat\Day

Toyota
To Be a Dad
UPDATED: 1/16/15


Buy: Online video

Creative: Good dads of the NFL such as retired MVP quarterback Kurt Warner and former All-Pro linebacker LaVar Arrington take center stage.

Agency: Saatchi LA

Toyota
Amy Purdy and Her Bold Dad
UPDATED: 1/27/15


Buy: YouTube teaser

Creative: Amy Purdy talks about her bold dad in a teaser that follows Toyota's #OneBoldChoice theme.

Agency: Saatchi LA

Toyota
Amy Purdy’s Bold Dad
UPDATED: 1/23/15


Buy: YouTube teaser

Creative: Paralympic snowboarder Amy Purdy says her father taught her that trial comes before triumph in this teaser tying into Toyota's Super Bowl theme about bold dads. The storyline continues during Toyota's game day commercial.

Agency: Saatchi LA

Toyota
Amy’s Dad Tells Her Story
UPDATED: 1/23/15


Buy: YouTube video

Creative: The father of Paralympic athlete Amy Purdy speaks on how she inspires others, including him, in this teaser to Toyota's first quarter commercial.

Agency: Saatchi LA

Toyota
How Great I Am
UPDATED: 1/23/15


Buy: 60-second ad during first quarter

Creative: Toyota channels boxing legend Muhammad Ali in this game day Camry spot about overcoming obstacles. Paralympic athlete Amy Purdy, who knows all about challenges as a double amputee, stars in this one.

Agency: Saatchi LA

 

Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday.... Read More »

Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.... Read More »
 

Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs.... Read More »
 

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like...... Read More »
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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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