Who's buying what in Super Bowl 2015?





BMW
Newfangled Idea
UPDATED: 1/26/15


Buy: 60-second spot in the first quarter.

Creative: BMW is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining — just like the Internet back in 1994. BMW debuted the 60-second ad on NBC’s Today morning show.

Agency: KBS

Chevrolet
UPDATED: 2/2/15


Buy: 30-second pregame ad

Creative: On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria.

Agency: Commonwealth//McCann

Dodge
UPDATED: 2/2/15


Buy: 60-second spot in the second quarter

Creative: “Wisdom” hit the Web last April to commemorate the brand’s 100th anniversary. The 60-second spot features 11 centenarians sharing nuggets of advice on how to live by the book -- and let loose on occasion.

Agency: The Richards Group

Fiat
The FIAT Blue Pill
UPDATED: 2/2/15


Buy: 60-second spot in the third quarter

Creative: Fiat’s humorous “Blue Pill” shows the wild journey of a male enhancement pill from an old man’s bathroom to the gas tank of a Fiat 500 -- which morphs into the 500X.

Agency: The Richards Group

Jeep
Beautiful Lands
UPDATED: 2/2/15


Buy: 90-second spot in the third quarter

Creative: The Jeep brand moved beyond Fiat Chrysler’s recent patriotic themes to cast a wider net that positions the new Renegade as a vehicle with global appeal. The switch is understandable considering the Renegade is built in Italy.

Agency: The Richards Group

Kia
Pierce Brosnan: Action Hero
UPDATED: 1/26/15


Buy: 60-second spot in the third quarter

Creative: Pierce Brosnan gets a rundown of what to expect from his Kia commercial role -- while starring in a Kia commercial. It's a clever angle.

Agency: David & Goliath

Lexus
Make Some Noise
UPDATED: 2/2/15


Buy: Two 30-second spots

Creative: Lexus keeps it simple with the NX spot. The commercial, which has no celebrity cameos or funny punch lines like many Super Bowl spots, ensures that the NX is the center of attention. The spot ends telling viewers to “be seen, be heard, make some noise.” Actor Blair Underwood provides the voiceover. Lexus saved the theatrics for its second ad, a demonstration on precision drifting with the sporty all-new RC 350.

Agency: Walton Isaacson (NX spot), Team One (RC 350 spot)

Mercedes-Benz
UPDATED: 1/26/15


Buy: 60-second ad during game

Creative: The automaker premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show." Mercedes amplified the commercial’s messaging with several teaser videos, which it posted on YouTube and began airing on TV on Jan. 18, the day of the NFL’s Conference Championship games.

Agency: Merkley & Partners

Mercedes-Benz
Showdown with Jerry Rice and Andrew Hunter
UPDATED: 1/16/15


Buy: 30-second teaser

Creative: NFL Hall of Famer Jerry Rice hosts a fictional debate show in which he goes head-to-head with an 8-year-old pet rabbit owner. The topic? Who will win “The Big Race” between the tortoise and the hare?

Agency: Merkley & Partners

Mercedes-Benz
Showdown with Jerry Rice and Stephanie Branton
UPDATED: 1/23/15


Buy: 30-second teaser

Creative: NFL Hall of Famer Jerry Rice hosts a fictional debate show. His guest? Playboy Playmate Stephanie Branton.

Agency: Merkley & Partners

Mercedes-Benz
Showdown with Jerry Rice
UPDATED: 1/23/15


Buy: 30-second teaser

Creative: NFL great Jerry Rice, host of a fictional debate show, brings in the Tortoise for a phone interview about "The Big Race." Of course, a certain smart-mouthed hare interrupts.

Agency: Merkley & Partners

Mercedes-Benz
Mike and Mike Debate "The Big Race"
UPDATED: 1/23/15


Buy: 60-second teaser

Creative: ESPN's Mike & Mike debate who will win in "The Big Race" between the Tortoise and the Hare. Things get a little chippy.

Agency: Merkley & Partners

Nissan
Roman Atwood Crazy Plastic Ball PRANK!!
UPDATED: 1/23/15


Buy: YouTube video

Creative: Prankster Roman Atwood turned his house into a giant ball pit in this teaser that plays on Nissan's #withdad Super Bowl theme.

Agency: Roman Atwood

Nissan
Playtime With Dad
UPDATED: 1/23/15


Buy: YouTube video

Creative: Action Movie Kid has a wild adventure with his dad. This teaser builds on Nissan's #withdad Super Bowl theme that will culminate with a game day ad.

Agency: Action Movie Kid

Nissan
Dad Edition
UPDATED: 1/23/15


Buy: YouTube teaser

Creative: YouTube content creators Dude Perfect get wild with their dads in this comical video featuring "trick shots" in various sports. The video teases Nissan's #withdad Super Bowl premise.

Agency: Dude Perfect

Nissan
Daddy Meal Time
UPDATED: 1/23/15


Buy: YouTube video

Creative: The chefs at Epic Meal Time, who are masters at concocting unhealthy meals, turn a sled into a giant meat tray with a little help from their dads. The video teases Nissan's #withdad Super Bowl theme.

Agency: Epic Meal Time

Nissan
UPDATED: 2/2/15


Buy: 90-second ad

Creative: Nissan Motor Corp. used a dreary Harry Chapin song as the sound bed for its 90-second ad. In a twist, ad agency TBWA/Chiat/Day Los Angeles reversed the downtrodden theme by having the father make time for his son before it’s too late.

Agency: TBWA\Chiat\Day

Nissan
Clay Matthews Jr.- Family of Football
UPDATED: 2/1/15


Buy: YouTube video

Creative: Former all-pro Clay Matthews Jr. tells the story of his football family. The videos tie into Nissan's #withdad Super Bowl theme.

Agency: ESPN

Nissan
Dad Surprises Daughter for a Hollywood Reunion
UPDATED: 2/1/15


Buy: YouTube teaser

Creative: Break.com pranksters help reunite a father and daughter who have been separated for over two years.

Agency: Break.com

Nissan
Watching Football With My 4-Year-Old
UPDATED: 2/1/15


Buy: YouTube teaser

Creative: A grown man takes the role of a 4-year-old to girl to reenact an afternoon watching football with dad. It ties into Nissan's #withdad Super Bowl theme.

Agency: Convos With My 2-Year-Old

Nissan
JABBAxDads VS. JABBAxKids
UPDATED: 2/1/15


Buy: YouTube teaser

Creative: The Jabbawockeez dance crew jams with their kids. Nissan turned to YouTube content creators to put their own spins on its #withdad Super Bowl theme.

Agency: Jabbawockeez

Toyota
My Bold Dad
UPDATED: 2/2/15


Buy: 60-second ad

Creative: Being a dad is a choice, Toyota says. One that will make a wonderful human being who will make their own choices someday.

Agency: Saatchi LA

Toyota
To Be a Dad
UPDATED: 2/1/15


Buy: Online video

Creative: Good dads of the NFL such as retired MVP quarterback Kurt Warner and former All-Pro linebacker LaVar Arrington take center stage.

Agency: Saatchi LA

Toyota
Amy Purdy and Her Bold Dad
UPDATED: 1/27/15


Buy: YouTube teaser

Creative: Amy Purdy talks about her bold dad in a teaser that follows Toyota's #OneBoldChoice theme.

Agency: Saatchi LA

Toyota
Amy Purdy’s Bold Dad
UPDATED: 1/23/15


Buy: YouTube teaser

Creative: Paralympic snowboarder Amy Purdy says her father taught her that trial comes before triumph in this teaser tying into Toyota's Super Bowl theme about bold dads. The storyline continues during Toyota's game day commercial.

Agency: Saatchi LA

Toyota
Amy’s Dad Tells Her Story
UPDATED: 1/23/15


Buy: YouTube video

Creative: The father of Paralympic athlete Amy Purdy speaks on how she inspires others, including him, in this teaser to Toyota's first quarter commercial.

Agency: Saatchi LA

Toyota
How Great I Am
UPDATED: 1/23/15


Buy: 60-second ad during first quarter

Creative: Toyota channels boxing legend Muhammad Ali in this game day Camry spot about overcoming obstacles. Paralympic athlete Amy Purdy, who knows all about challenges as a double amputee, stars in this one.

Agency: Saatchi LA

 

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