Automakers treated last year's Super Bowl audience to babies from outer space, a Reggae legend, a wisecracking genie, an ode to America's farmers and a devilish Willem Dafoe.
The commercials will be different, but the hefty roster of auto advertisers signed up for commercials in this year's Big Game looks similarly stout.
This is where we'll be collecting all the commercials and teaser videos that the automotive industry has to offer for advertising's biggest night. Check back for updates as they happen.
Creative: Honda tapped action movie star Bruce Willis to deliver a message that's a little more tender than his usual work. In the spot, Willis asks viewers to hug their loved ones before connecting that caring feeling to the safety of Honda's vehicles.
Creative: CarMax will advertise during the Super Bowl with a 30-second spot that riffs on a cliche of inspirational films. The company released a 45-second version of the commercial online today. Watch it above.
The 2015 Chevrolet Silverado: "Romance" Super Bowl ad:
Final Chevrolet Super Bowl ad, "Life"
Buy: Two 60-second spots.
Creative: After sitting out in 2013, Chevrolet returned to the Super Bowl this year with two commercials. The first ad for the 2015 Chevrolet Silverado shows a man taking his prize bull to a romantic encounter, while Chevy's second commercial was a heartfelt spot highlighting World Cancer Day.
Buy: A 90-second spot for Maserati during the first quarter, a 60-second spot for Jeep during halftime and a 2-minute spot for Chrysler in the third quarter.
Creative: After keeping quiet until Jan. 31, Fiat Chrysler Automobiles aired three commercials during the Super Bowl, more spots than any other automaker. Maserati starred in the automaker's 90-second spot in the first quarter, a 60-second spot Jeep spot aired during halftime and a 2 minute opus featuring singer-songwriter Bob Dylan and the Chrysler 200 commercial aired in the third quarter.
Agency: Global Hue for Chrysler; The Richards Group for Jeep; Wieden+Kennedy for Maserati.
Final Hyundai Super Bowl ad, "Dad's Sixth Sense": Final Hyundai Super Bowl ad, "Nice":
Buy: One 30-second spot in the first quarter, plus a 30-second ad in the fourth quarter.
Creative: Hyundai will feature the redesigned 2015 Genesis sedan and 2014 Elantra compact car in its two 30-second ads during the game. The Genesis spot, called “Dad’s Sixth Sense,” shows how the sedan's automatic emergency braking helps a father keep his son out of trouble. The Elantra spot, dubbed "Nice," stars actor Johnny Galecki of CBS' "The Big Bang Theory" as he unsuccessfully flirts with a fellow Elantra driver. Comedian Richard Lewis makes a cameo.
Creative: Jaguar will make its Super Bowl debut with a spot for the F-Type coupe. The commercial kicks off Jaguar's "British Villains" marketing campaign that the brand has said will be its biggest ever in the United States. The ad stars actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong, who opine about why Brits make the best movie bad guys. For one, they all drive Jaguars, apparently.
Creative: For its fifth consecutive Super Bowl appearance, Kia tapped actor Laurence Fishburne to resurrect his iconic role as Morpheus from "The Matrix" to challenge conventional wisdom about luxury cars in the brand's 60-second spot for its new Kia 900 sedan. Kia released a 90-second extended cut of the commercial on Jan. 28, which is embedded above.
Buy: A 60-second commercial in the second quarter.
Creative: Toyota, the Muppets and former NFL player-turned-actor Terry Crews teamed up in the automaker's Super Bowl commercial for the redesigned Highlander mid-sized crossover. In the spot, Toyota says, "the Muppets teach Crews' character a thing or two about 'unborifying' his lifestyle as they 'borrow' his sweet ride." Watch the final ad above.
Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17 » Watch the Video