en-usVince Bond Jr. Feed What my subconscious saw at the Detroit showSat, 18 Feb 2017 00:01:00 ESTAs I walked through the Ford exhibit at the Detroit auto show, experts at a division of the company called Nielsen Consumer Neuroscience had me outfitted with biometric sensors and a pair of glasses that tracked the movement... Autotrader, Kia capitalize on NBA All-Star Weekend festivitiesFri, 17 Feb 2017 17:27:38 ESTAutotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. LotLinx names Dataium founder as president and chief product officerFri, 17 Feb 2017 15:05:25 ESTDigital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer. eBay survey: 63% of car shoppers likely to buy onlineThu, 16 Feb 2017 14:26:52 ESTA new eBay Advertising survey found that 63 percent of respondents are either 'extremely likely' or 'likely' to purchase a vehicle online in the future. How Enterprise recruits future leadersMon, 13 Feb 2017 00:01:00 ESTA training system aimed at career growth helps Enterprise Rent-A-Car keep a steady flow of recent college grads coming in as new hires. Mitsubishi plays small ball with ad buysSun, 12 Feb 2017 00:01:00 ESTMitsubishi doesn't have Super Bowl money to throw around. Melissa McCarthy's SNL cameo was a gift for Kia Super Bowl spotFri, 10 Feb 2017 15:45:00 ESTMelissa McCarthy's outrageous star turn on Saturday Night Live as White House Press Secretary Sean Spicer on the eve of the Super Bowl paid off for one of the game's biggest advertisers -- Kia. Chicago Auto Show pilots epass system to help stoke sales leadsThu, 9 Feb 2017 10:01:35 ESTThe Chicago Auto Show is testing new attendee registration technology to fortify its position as a critical provider of sales leads for dealers and automakers. Building a diverse staff requires a dealer pushMon, 6 Feb 2017 00:01:00 ESTMany young minorities and women aren't aware of the opportunities in auto retail and never take a serious look at the business. Having diverse staff is a business booster for one dealership groupMon, 6 Feb 2017 00:01:00 ESTIn the Dallas-Fort Worth market, a melting pot of different cultures, the Mac Churchill stores have made hires to accommodate the diverse backgrounds of its consumers. How automakers fared during the Super BowlMon, 6 Feb 2017 16:12:28 ESTIt appeared the metal-driven formula of traditional car ads wouldn't be used much this year -- and then Alfa Romeo came out of nowhere and burned rubber all over everybody's screens with three ads for the new Giulia sedan. Impreza cure for the sedan bluesMon, 6 Feb 2017 00:01:00 ESTIt's no secret that sedan sales have dipped in recent years as consumers turn to more versatile crossovers. But when it comes to the Impreza, Subaru dealer John Ellis sees a different story. Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 5 Feb 2017 12:00:00 ESTAutomakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. How Hyundai shot its emotional Super Bowl ad -- during the gameSun, 5 Feb 2017 22:30:00 ESTWhile some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their... Toyota will run Mirai Super Bowl spot in L.A., San FranciscoWed, 1 Feb 2017 06:00:00 ESTToyota isn't running a national Super Bowl spot this year, but the brand plans to showcase the hydrogen-powered Mirai on a smaller stage in California. Buick deploys Cam Newton for Super Bowl spot, leverages Instagram adsTue, 31 Jan 2017 21:30:00 ESTCarolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore. Online platform adds recommendation toolMon, 30 Jan 2017 00:01:00 ESTDealerships using a new online shopping platform now have an additional tool to help them recommend vehicles to consumers. Wanted: Talented techsSat, 28 Jan 2017 14:52:54 ESTDealerships' parts and service departments have a talent problem. They can have the most advanced technology in the industry, but it won't mean anything if there aren't enough technicians who know how to use it. GM repeats win for best customer loyaltySat, 28 Jan 2017 14:00:00 ESTGeneral Motors took home top prize in IHS Markit's Loyalty Awards for the second consecutive year, earning the 'Overall Loyalty to Manufacturer' title for the 2016 model year. 6 things to check outFri, 27 Jan 2017 16:22:52 ESTEmerging technologies are changing the way auto retailers run their stores, and the NADA convention is a showcase for them. New innovations also are promising to help differentiate vehicles and dealers. Service departments search for talented techniciansThu, 26 Jan 2017 18:00:00 ESTService shops can have the most advanced technology in the industry, but it won't mean anything if there aren't enough technicians out there that know how to use it. Dealertrack DMS launches platform to help dealers digest dataThu, 26 Jan 2017 14:00:00 ESTDealertrack DMS launched a business intelligence platform this week that breaks down the dense data that stores compile so that dealers can easily digest it and make informed decisions. BMW Group Canada, Reynolds ink DMS agreementThu, 26 Jan 2017 14:52:57 ESTBMW Group Canada will convert all of its franchised stores in Canada to Reynolds and Reynolds' Windows-based ERA-IGNITE dealership management system. BMW's Canada stores to get new Reynolds setupThu, 26 Jan 2017 14:52:57 ESTBMW Group Canada will convert all of its franchised stores in Canada to Reynolds and Reynolds' Windows-based ERA-IGNITE dealership management system. Subaru optimism builds for Impreza, crossoversThu, 26 Jan 2017 14:00:00 ESTSubaru dealer Rocky DiChristofano has taken the brand's pet-friendly reputation to heart. Subaru dealers are selling plenty of vehicles for furry friends to ride in, too. LotLinx launches cloud-based marketing toolWed, 25 Jan 2017 17:23:47 ESTLotLinx, a digital marketing company that enables stores to tailor VIN-specific campaigns to drive traffic to certain vehicles in need of online attention, is making its tools available in a cloud-based platform for the... Subaru dealer expects more sales growth in 2017Mon, 23 Jan 2017 00:01:00 ESTSubaru's dealer-council chair sees yet another year of sales increases ahead in 2017, led by the brand's crossovers and a redesigned, Indiana-built Impreza. GM wins IHS Markit's 'Loyalty to Manufacturer' award Tue, 10 Jan 2017 20:00:00 ESTGeneral Motors took home the top prize in IHS Markit's Loyalty Awards for the second consecutive year, earning the 'Overall Loyalty to Manufacturer' title for the 2016 model year. BMW to sit out Super Bowl for second straight yearMon, 9 Jan 2017 20:09:14 ESTBMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today. The brand last ran an ad in the 2015 game to tout the electric i3. A polar bear on ice. What could go wrong?Mon, 9 Jan 2017 00:01:00 ESTWhite Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. Vehicle debuts go live on FacebookSun, 8 Jan 2017 00:01:00 ESTBentley, GMC and other brands will use Facebook Live to build buzz around their product unveilings in Detroit. For Kia Niro launch, Messenger is the mediumSat, 7 Jan 2017 00:01:00 ESTKia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time. Building up FandI offerings and brand loyaltyWed, 4 Jan 2017 00:01:00 ESTEasyCare believes it has a tool that will help dealerships build loyalty for their particular stores, not just the brands they're selling. 'Held hostage': Dealer's battle with software giants escalatesMon, 26 Dec 2016 00:01:00 ESTTennessee dealer Mitch Walters has taken his gripes with the data security policies of major software providers CDK Global and Reynolds and Reynolds directly to the National Automobile Dealers Association. Hyundai's equity mining digs deeperMon, 12 Dec 2016 00:01:00 ESTHyundai Capital America is taking equity mining a step further, stirring in as many as 18 variables culled from third-party sources to deliver more potent leads to Hyundai and Kia dealerships. Building up FandI offerings and brand loyaltyMon, 12 Dec 2016 00:01:00 ESTEasyCare believes it has a tool that will help dealerships build loyalty for their particular stores, not just the brands they're selling. Distributor fine-tunes radio advertisingMon, 12 Dec 2016 00:01:00 ESTWhat good is a dealership radio ad if the target customer is tuned to another station? There's a handy way to improve the odds. Stars align for Nissan's 'Rogue One' promotionSun, 11 Dec 2016 00:01:00 ESTNissan's partnership with Disney's Lucasfilm started with a little serendipity: the shared name 'Rogue.' But to make the promotion work would require a much heavier lift. Stars align for Nissan's 'Rogue One' promotionSun, 11 Dec 2016 00:01:00 ESTNissan's partnership with Disney's Lucasfilm started with a little serendipity: the shared name 'Rogue.' But to make the promotion work would require a much heavier lift. Mobile leasing app expands its dealership reachWed, 30 Nov 2016 12:15:00 ESTMobile leasing app Honcker, officially launched mid-November, has signed more than 200 new-car dealerships in five states onto its leasing platform. Reynolds sells a revolutionMon, 14 Nov 2016 00:01:00 ESTReynolds and Reynolds President Ron Lamb has reinvented the software giant, with new code and products built around his vision of the dealership of the future. Lamb: Dealers leave accessory money on the tableMon, 14 Nov 2016 00:01:00 ESTThe marketplace for vehicle accessories is around $40 billion, but how big of a piece do dealerships get? A whopping 5 percent. Analytics software enables dealers to test strategiesMon, 14 Nov 2016 00:01:00 ESTReynolds plans to introduce a business intelligence technology that will help dealerships forecast performance based on historical trends and adjustable factors such as advertising spend. Kia seizes on new Google ad functionMon, 14 Nov 2016 00:01:00 ESTWhile Baby Boomers and Generation Xers are more likely to place a phone call to a dealership to inquire about a vehicle, Kia believes texting modernizes the shopping experience for millennials by offering them a connection... Marketers keep an eye on NFL ratings declineSun, 13 Nov 2016 00:01:00 ESTAutomakers such as Hyundai Motor Co. - which has a prestigious league sponsorship deal - and Nissan are watching closely as America's favorite TV sport shows rare signs of vulnerability. Buick, Porsche top mass market, luxury segments in sales satisfaction studyThu, 10 Nov 2016 13:00:00 ESTBuick and Porsche topped the mass-market and luxury segments in J.D. Power's latest sales satisfaction study. Buick, with a score of 809 on a 1,000-point scale, paced mass-market brands for the first time since 2008. Toyota to sit out Super Bowl 51Wed, 9 Nov 2016 14:35:58 ESTThe Toyota brand is sitting out Super Bowl for the first time since 2011. The automaker said the game doesn't line up with the launch schedules of the new Camry sedan and C-HR compact crossover. CDK's 'fantastic win' is now lostMon, 7 Nov 2016 00:01:00 ESTHendrick Automotive Group has decided not to switch to CDK's dealership management system from Reynolds and Reynolds' system, CDK CEO Brian MacDonald told analysts. Dealer reconsiders selling recalled vehiclesMon, 7 Nov 2016 00:01:00 ESTAfter a whirlwind of local and national media coverage of a lawsuit filed by Florida dealer Earl Stewart against a rival group which was selling used vehicles subject to the Takata airbag recall, there's one less dealership... Dealertrack Canada launches branded finance tool for KiaWed, 2 Nov 2016 21:25:27 ESTKia dealers that finance deals through Dealertrack's network can submit credit applications through a portal that works with Kia to operate in real-time and provide dealerships with information regarding new vehicle... Dealership embraces online and in-store salesMon, 31 Oct 2016 00:01:00 ESTAt Ford-Lincoln Fairfield (Calif.), consumers can choose not only what to buy - in terms of vehicles, options and finance and insurance products - but how to buy. Ads chase shoppers who quit Autobytel lead formsMon, 31 Oct 2016 00:01:00 ESTThe Moran Group ad agency is zeroing in on shoppers who make it to lead forms on Autobytel sites but don't finish the process. Florida dealer sues rival for selling used cars subject to Takata recallsThu, 27 Oct 2016 17:00:00 ESTFlorida dealer Earl Stewart is suing a competitor for selling used cars with recalled Takata airbags that haven't been replaced. Best dealerships promote open forums to handle internal issues big and smallWed, 12 Oct 2016 00:01:00 ESTIn a typical dealership's multi-rung operation -- spanning new and used cars, FandI, service and parts -- intra-department tensions can easily build. Do people really want to buy cars online?Mon, 10 Oct 2016 00:01:00 ESTA new report shows dealers may be overestimating how strong consumer demand for completing vehicle purchases fully online really is. Automakers help fund dealers' big ideasMon, 10 Oct 2016 00:01:00 ESTDealers are on the front lines of the daily sales race, often sponsoring events in the community and running TV and digital ad campaigns. But often, in the background, manufacturers are providing the funding. Volvo: Asked and AnsweredMon, 10 Oct 2016 00:01:00 ESTStaff reporter Vince Bond Jr. spoke with Volvo Car USA's Bodil Eriksson, vice president of marketing and brand communications. New app enables lease customers to skip the showroomWed, 5 Oct 2016 00:01:00 ESTA new app could help dealerships recapture business from leasing companies that made inroads with consumers who prefer to avoid the 'runaround' they get at some car dealerships. Big auto shows forced to share the spotlightMon, 26 Sep 2016 00:01:00 ESTNissan's effort to grab headlines with a solo launch event in Miami shows how automakers increasingly are weighing alternatives to the major international auto shows. Nissan makes the most of Miami showMon, 26 Sep 2016 00:01:00 ESTNissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers. VW marketing chief sees opening with immigrantsMon, 26 Sep 2016 00:01:00 ESTVolkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive. BMW reprises its role as filmmakerTue, 20 Sep 2016 14:52:57 ESTBMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called 'The Escape,' and features Hollywood stars. Avoid these Facebook marketing mistakesMon, 19 Sep 2016 00:01:00 ESTMarketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes. Hyundai ads aim for the high roadMon, 19 Sep 2016 00:01:00 ESTHyundai is showing that automakers don't have to bash rivals in order to make their own products look better. Cars.com adds VIN scanning to appMon, 19 Sep 2016 00:01:00 ESTCars.com is making shopping more interactive for consumers perusing dealership lots. New app enables lease customers to skip the showroomMon, 12 Sep 2016 00:01:00 ESTA new app could dealerships recapture business from leasing companies that made inroads with consumers who prefer to avoid the 'runaround' they get at some car dealerships. Cars.com looks to grow after spinoff Sat, 10 Sep 2016 00:01:00 ESTCars.com CEO Alex Vetter says the planned spin-off from broadcast and digital media company Tegna Inc. will position the company for growth, including acquisitions. Proving the value of Facebook adsMon, 5 Sep 2016 00:01:00 ESTPride Chevrolet of Lynn was able to close the loop on a Facebook campaign and prove that its digital outreach was moving metal. Here's how it did so. Photo booth is shooting for clicksMon, 29 Aug 2016 00:01:00 ESTHaving a professional photo booth allows dealerships to showcase high-quality vehicle photos on their website. Could dealers benefit from an ethics code?Sun, 28 Aug 2016 00:01:00 ESTEven though most dealerships do right by their customers, a few bad apples can generate negative headlines that blanket the industry with nagging stereotypes about dishonesty. A code of ethics could help change that. Amazon primed for shoppers, not buyersSat, 27 Aug 2016 00:01:00 ESTThird-party sites are keeping an eye on Amazon Vehicles. The new site offers photos, reviews and other vehicle information, but doesn't sell vehicles or offer links to dealerships, so sites such as Cars. Amazon, expanding automotive business, launches vehicle research portalThu, 25 Aug 2016 11:44:52 ESTAmazon launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own... Nissan goes Rogue with Star Wars promotionMon, 22 Aug 2016 11:54:34 ESTNissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16. Store turns Pokemon Go players into vehicle buyersSat, 20 Aug 2016 00:01:00 ESTStreet Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. By playing off the latest craze, he can build rapport in a low-key way with consumers drawn to his store's lots.