en-usVince Bond Jr. Feed Toyota's message to critics who, um, pooh-pooh fuel cellsWed, 22 Apr 2015 15:40:35 ESTTongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. How Hyundai's synchronized 'Message to Space' came togetherTue, 21 Apr 2015 10:41:39 ESTBefore Hyundai could send 'A Message to Space,' it had to deal with a slew of hurdles on Earth. Test Drive TV mobile app delivers official car videos to enthusiastsMon, 20 Apr 2015 14:32:26 ESTA new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live. New Jeep Renegade ad campaign has an indie-rock youth vibeFri, 17 Apr 2015 08:00:00 ESTIn its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts. Honda manager says effective auto design stretches well beyond the vehicleWed, 15 Apr 2015 16:01:14 ESTThe car is just one piece of the mobility pie that auto designers consider when pursuing new ideas, says Jason Wilbur, manager of Honda's Advanced Design Studio. Honda teams up with NBC, SNL for digital video seriesTue, 14 Apr 2015 12:22:21 ESTThe 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the 'Saturday Night Line' original digital video series. Hyundai's 'Message to Space' from a girl to her astronaut dadTue, 14 Apr 2015 15:11:26 ESTTo help an astronaut's 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in... Kia Sorento campaign targets the adventurousMon, 13 Apr 2015 11:56:06 ESTKia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service. Honda searches YouTube to find Latino influencers for CR-VMon, 13 Apr 2015 00:01:00 ESTAmerican Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover. How Toyota does 'heavy metal' musicWed, 8 Apr 2015 15:00:00 ESTToyota Gifony allows people to mix the sights and sounds from the automaker's plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together. Mercedes scores, too, as Duke tops WisconsinWed, 8 Apr 2015 00:01:00 ESTMercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a... BMW wins March luxury sales title; Lexus takes 2ndWed, 1 Apr 2015 16:08:59 ESTThe BMW brand topped the U.S. luxury market in March, while Lexus fended off Mercedes-Benz for second place. Next-generation Audi R8 will star in new 'Avengers' filmWed, 1 Apr 2015 12:28:27 ESTAudi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron. Ally touts dealership camaraderie in new ad campaignTue, 31 Mar 2015 14:44:46 ESTAlly Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. Yes, millennials want to see a car dealer, Edmunds saysFri, 27 Mar 2015 08:00:00 ESTMillennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. Dodge monkeys around with CGI in new adsThu, 26 Mar 2015 16:06:52 ESTEnforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's 'Fast N' Loud' to restore order in an ad campaign that launched this month. Acura targets millennials in musical social campaign for ILXThu, 26 Mar 2015 17:29:56 ESTAcura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound. J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spendingMon, 23 Mar 2015 15:04:53 ESTJ.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing campaigns and incentives. Infiniti, auto advertisers see digital boost from March MadnessFri, 20 Mar 2015 19:45:00 ESTMarch Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto advertisers such as Infiniti that are going all-in with digital marketing... Acura mixes a little 'memeness' with March MadnessThu, 19 Mar 2015 18:15:00 ESTAcura is adding a little 'memeness' to March Madness with a digital promotion on ESPN.com. Buick has a March Madness tourney of its ownSun, 15 Mar 2015 19:00:00 ESTBuick is joining in on the March Madness bracket craze with its own 'Sweet 16. Safety highlights, mpg, limited-time offers can make digital ads more effective, study saysThu, 12 Mar 2015 09:00:00 ESTMentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report. Automakers spot a profit opportunity in mobility servicesMon, 9 Mar 2015 00:01:00 ESTChanging mobility habits among consumers are fueling an aggressive exploration of new business models by automakers that could potentially pad their bottom lines in the decades to come -- even if fewer people buy cars. Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leadsMon, 9 Mar 2015 00:01:00 ESTInfiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly... Dodge extends ties with 'Fast and Furious' movie seriesMon, 9 Mar 2015 16:30:00 ESTDodge is continuing its partnership with the high-octane 'Fast and Furious' movie franchise with the upcoming Furious 7. Magna enters mobility race with partnershipMon, 9 Mar 2015 00:01:00 ESTAutomakers aren't the only ones with a hand in the mobility game. Don't forget about suppliers such as Magna International, for instance, that could slide in and make a play as well. RideScout CEO: An Army vet's view of mobilityMon, 9 Mar 2015 00:01:00 ESTServing in the Iraqi desert helped spark Army veteran Joseph Kopser's idea for mobility app RideScout. Surveys can lie, but the brain knows if shoppers like adsSat, 7 Mar 2015 00:01:00 ESTAuto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti dropTue, 24 Feb 2015 12:45:00 ESTBuick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from Consumer Reports. Lexus finished No. Longtime Chrysler exec George Butts dies at 91Tue, 17 Feb 2015 11:27:58 ESTLongtime Chrysler executive George Butts, who held positions in the product planning, stamping and quality divisions, died last week in Florida. He was 91. Brady handoff generates more publicity for ColoradoWed, 11 Feb 2015 12:31:03 ESTSuper Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado. Fiat Chrysler launches millennial marketing push for Jeep RenegadeMon, 9 Feb 2015 15:51:28 ESTThe Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV. How Chevy pulled off its Super Bowl 'blackout'Mon, 9 Feb 2015 00:01:00 ESTChevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. No big bucks for a Super Bowl ad? No problemFri, 6 Feb 2015 18:00:00 ESTMitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. Mercedes takes early luxury lead, resurgent Lexus jumps to No. 2Tue, 3 Feb 2015 15:53:25 ESTMercedes-Benz opened 2015 with a record January to take an early lead in the US luxury race, but a surging Lexus is nipping at its heels. 2014's luxury champ, BMW, finds itself in third place after the first month. How automakers fared capturing eyeballs during the Super BowlMon, 2 Feb 2015 17:09:58 ESTSuper Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in. Nissan's Diaz leads automaker's return to Super Bowl after 18-year absenceSun, 1 Feb 2015 19:30:00 ESTNissan's 18-year hiatus from the Super Bowl ended tonight #8212; thanks to a simple question from sales and marketing chief Fred Diaz: 'Why aren't we in the Super Bowl?' Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl adsSun, 1 Feb 2015 13:15:00 ESTOn a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria. Fiat Chrysler to air 3 Super Bowl adsThu, 29 Jan 2015 16:21:48 ESTFiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter. Nissan teases Super Bowl ad; full reveal will wait until big gameWed, 28 Jan 2015 11:23:36 ESTNissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday.