en-usVince Bond Jr. Feed How factory can help turn browsers into buyersSat, 18 Nov 2017 00:01:00 ESTA study points to a lack of coordination between automakers and retailers on presenting inventory, messaging, search engine marketing and website layouts. Facebook updates ad features to convert mobile shoppersThu, 16 Nov 2017 11:00:00 ESTFacebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers. Facebook updates ad features to convert mobile shoppersThu, 16 Nov 2017 11:00:00 ESTFacebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers. Chevy celebrates its 'Legends'Mon, 13 Nov 2017 00:01:00 ESTThe program began at the State Fair of Texas in September 2016 and, after drawing a quick following, was expanded nationally. Nissan's 'Star Wars' sequelSat, 11 Nov 2017 00:01:00 ESTFor the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup? CDK demands commitment from dealersMon, 6 Nov 2017 00:01:00 ESTIn October, stores using CDK Global's dealership management systems on month-to-month arrangements found out they had little time to make a big decision: Sign multiyear contracts with CDK or quickly find a new provider. How Facebook diversifies talentMon, 6 Nov 2017 00:01:00 ESTThe social media giant is forming partnerships to broaden access to tech skills, while ensuring that recruiters present hiring managers with diverse candidate pools, says Stephanie Latham, Facebook's director of U.S. Car sales to ethnic buyers fallMon, 6 Nov 2017 00:01:00 ESTEthnic consumers were the leading drivers of new-vehicle sales growth during the industry's post-recession rebound, but that momentum has come to a halt in 2017. Video calls help forge customer tiesMon, 6 Nov 2017 00:01:00 ESTJeff Wyler Automotive dealerships use FaceTime and Facebook Live to reach out to consumers, instead of waiting for them to visit the showroom. Nissan's next ad campaign enlists 'The Last Jedi'Thu, 2 Nov 2017 15:07:30 ESTNissan has another marketing collaboration with Lucasfilm for Star Wars: The Last Jedi, following the success of its tie-ins with Rogue One: A Star Wars Story. CDK's Flynn named president; Karp to leave software giant Tue, 31 Oct 2017 10:40:35 ESTDaniel Flynn will replace Robert Karp as president of CDK North America in a move that continues a leadership overhaul of the dealership management system provider. GM leads in minority dealer gainsSat, 28 Oct 2017 00:01:00 ESTIn terms of adding minority dealers, GM paced the U.S. industry last year with 17 net additions. It wants to top that this year. Jesse Jackson ready to go to Germany to discuss BMW boycottFri, 27 Oct 2017 16:14:32 ESTCivil rights leader Jesse Jackson, who called for a boycott of BMW over a lack of diversity in its dealer body, said he is willing to go to Germany to meet BMW executives. New DealerSocket CEO: 'We're not changing the strategy'Fri, 27 Oct 2017 10:16:27 ESTIn this QandA, DealerSocket's new CEO talks about goals, online retailing and the possibility of offering a dealership management system for franchised dealerships. Penske Automotive's Q3 net income rises 7.9% on acquisitionsWed, 25 Oct 2017 12:59:15 ESTAcquisitions helped boost Penske Automotive's net 7.9 percent in the third quarter. A new focus on used vehicles led to more sales of them than new ones. CDK, Reynolds sued over alleged anti-competitive actionsMon, 23 Oct 2017 15:39:50 ESTTeterboro Chrysler-Jeep-Dodge-Ram has sued Reynolds and CDK, saying the software giants' anti-competitive behavior has driven up costs at the dealership. BMW boycott sought by Jesse Jackson Fri, 20 Oct 2017 13:25:50 ESTCivil rights leader Jesse Jackson is calling for a boycott of BMW products because of a lack of diversity among its dealer body. Dealer Don Flow: We must retool retailMon, 16 Oct 2017 00:01:00 ESTDealers can reshape auto retailing by embracing new business models and developing value propositions that meet the needs of today's consumers, says Don Flow, CEO of Flow Automotive Cos. Motorcars Honda named Cox Leader in SustainabilityThu, 12 Oct 2017 22:00:00 ESTMotorcars Honda was presented with Cox Automotive's Leader in Sustainability Award during Automotive News' 100 Best Dealerships To Work For event. Plan ahead to help daughters become dealersTue, 10 Oct 2017 00:01:00 ESTIn this QandA, the head of GM's Women's Retail Network, which operates in the United States, Canada and Germany, discusses father-to-daughter dealership succession issues and more. Plan ahead to help daughters become dealersMon, 9 Oct 2017 00:01:00 ESTIn this QandA, the head of GM's Women's Retail Network discusses father-to-daughter dealership succession issues and more. Virtual drives let buyers try features they usually don'tMon, 9 Oct 2017 00:01:00 ESTDealerships are using virtual reality test-drive videos, and augmented reality, to add flair to shoppers' mundane task of vehicle research. Ready or not, the 6-second ad is hereMon, 9 Oct 2017 00:01:00 ESTWho needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept. The bumper ad: Gone in 6 secondsMon, 9 Oct 2017 00:01:00 ESTWho needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept. CDK Global, CarGurus partner to promote dealer inventory Wed, 4 Oct 2017 19:53:20 ESTUnder a new partnership, dealerships using CDK Global websites will gain inventory exposure on shopping site CarGurus, with the ability to funnel personalized ads to consumers who previously visited the platform. Dealers complain of vendor overloadMon, 2 Oct 2017 00:01:00 ESTDealers on a panel at the Digital Dealer Conference and Expo told vendors how to pitch their products more effectively #8212; and what pitch pitfalls to avoid. How to make videos that stand outMon, 2 Oct 2017 00:01:00 ESTGoogle and Facebook executives at the Digital Dealer Conference and Expo offered a variety of tips to dealerships looking to use videos to market to consumers. How auto dealers can make videos that stand outMon, 2 Oct 2017 00:01:00 ESTBefore dealerships invest in TV campaigns, they should consider testing video ideas on less costly digital platforms, such as YouTube and Facebook, to see how consumers respond, experts say. New dealer confidence index edges upMon, 18 Sep 2017 00:01:00 ESTDealers expect the auto market will remain strong in the near term, but profitability is constrained by market conditions and competition, a new survey found. Marketing the digital storefrontMon, 18 Sep 2017 00:01:00 ESTDealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience. How best to use Google? Now, there's a playbookMon, 18 Sep 2017 00:01:00 ESTDealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding. Touting credit options? Mail alone won't cut it, Experian saysWed, 13 Sep 2017 11:27:57 ESTHaving a cohesive marketing strategy across multiple platforms is critical for lenders and dealers looking to push captivating loan offers to consumers, Experian's Bill Butler says. Succession questions hang over minority dealersMon, 11 Sep 2017 00:01:00 ESTWith many minority dealers nearing retirement and inexperienced at succession planning, ensuring their heirs can take over is about more than just carrying on the family legacy. Irma forces dealerships, ports to closeMon, 11 Sep 2017 11:42:46 ESTTropical storm Irma swung further west than expected but still hammered the auto industry in the Southeast, cutting power and closing ports. Some Florida dealers plan to reopen Tuesday. Marines provide dealer training groundMon, 11 Sep 2017 00:01:00 ESTBlake Salinas says the Marine Corps looks out for its own and develops them, and he aims to do the same for staffers at his family's Ford dealership. After Harvey deluge, a sales surgeMon, 11 Sep 2017 00:01:00 ESTAs Florida dealers prepared for Hurricane Irma late last week, battered stores in southeast Texas shifted to super-selling mode. Dealer's daughter found her way back to carsMon, 11 Sep 2017 00:01:00 ESTKarmala Sutton's father didn't force her into the family business, instead letting her fall in love with the idea on her own. AutoNation shutters 35 Florida stores as Hurricane Irma approachesThu, 7 Sep 2017 14:11:24 ESTAutoNation is among multiple retailers, auction houses and distributors bracing for Hurricane Irma's impact across South Florida this weekend. When disaster strikes, experience helpsMon, 4 Sep 2017 00:01:00 ESTBig auto retail groups are counting on well-honed disaster protocols and risk-management efforts to get their stores and their employees through the worst of Harvey. DMS access holds key to recoveryMon, 4 Sep 2017 00:01:00 ESTDealers who lose access to their computers can be stymied in their efforts to recover. There are contingencies in place. Group 1's Houston-area stores reopenWed, 30 Aug 2017 16:22:57 ESTDealerships in the Houston area began to reopen on Wednesday after Hurricane Harvey, led by all but two of Group 1's 28 stores there. AutoNation's 18 stores and seven collision centers in Houston will reopen Thursday. Roadster's big catch: Longo ToyotaMon, 21 Aug 2017 00:01:00 ESTLongo Toyota has signed on to use Roadster's digital storefront. Consumers can complete transactions online and have vehicles delivered to them. Manheim bolsters its vehicle-valuation toolThu, 17 Aug 2017 10:50:55 ESTThe Manheim Market Report has been bolstered to deliver more detailed valuations of used vehicles and thus streamline the remarketing process. Cox sheds staff through layoffs, retirementsMon, 14 Aug 2017 00:01:00 ESTCox Automotive, which has made a flurry of acquisitions in recent years, is reducing its workforce by roughly 3 percent, according to an internal memo obtained by Automotive News. Auto brands overlook niches in ethnic marketingMon, 14 Aug 2017 00:01:00 ESTAuto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes. How Hyundai enlisted more minority dealersSat, 5 Aug 2017 00:01:00 ESTIn 2011, Hyundai ranked seventh among automakers in terms of minority-owned dealerships in the U.S. Hyundai since has shot past Toyota, Honda and Nissan in its minority-dealer count. Here's how. VW July sales fall 5.8%, Audi's rise 2.5%Tue, 1 Aug 2017 17:42:29 ESTDespite a 2.5 percent gain by Audi, Volkswagen of America's July sales slid 2.3 percent to 50,059. NISSAN: Weak car sales offset rising trucksTue, 1 Aug 2017 16:47:48 ESTNissan North America's July sales fell 3.2 percent to 128,295 vehicles as weak car sales dragged down rising truck sales, in line with the industry trend. Challenges grow for aspiring minority dealersMon, 31 Jul 2017 00:01:00 ESTIrving Matthews, the new NAMAD chairman, talks about developing the next generation of minority dealers, the rising barriers to entry and other issues. Will dealer ratings stymie minorities?Mon, 31 Jul 2017 00:01:00 ESTMany dealers argue that broad-based sales effectiveness ratings ignore local market conditions, including income disparities and geographic considerations. Ethnicity counts at U.S. minority-owned dealershipsMon, 31 Jul 2017 00:01:00 ESTMinority-owned dealerships sell a higher percentage of their new-vehicles inventory to customers of the same ethnicity. Porsche repeats as most appealing brand, Power saysWed, 26 Jul 2017 10:00:00 ESTLuxury brands again dominate the top spots in J.D. Power's latest study of new-vehicle appeal. Genesis debuted at No. 2, followed by BMW, Audi and Mercedes-Benz in the top five. Longtime BMW temp files racism, sexism complaint with EEOC: 'Enough was enough'Mon, 24 Jul 2017 00:01:00 ESTBMW of North America says it is investigating claims of racism and sexism in its Mini division after a decadelong temporary worker lodged a federal complaint. Lithia, Lam recruit minorities to be dealersMon, 17 Jul 2017 00:01:00 ESTShau-wai Lam was at NAMAD's annual conference last week interviewing candidates for the Automotive Minority Dealer Academy, a program supported by Lithia Motors. Maurice PowersSun, 16 Jul 2017 00:01:00 ESTOnline campaigns for Automotive Management Services Inc. have driven showroom traffic Karris#8203; McKie-KaiserSun, 16 Jul 2017 00:01:00 ESTAs Internet director, has overseen a tripling of the department's total gross Digital tools help dealers snoop on rivalsMon, 10 Jul 2017 00:01:00 ESTIn a world where some consumers are concerned about Big Brother watching their every online move, dealers have to wield this newfound power carefully. Easing buyers into online salesMon, 3 Jul 2017 00:01:00 ESTThe prospect of a "click to buy" button on dealership sites "scared consumers to death," says Cox Automotive's Mark O'Neil. Roadster adds accessories to online storesMon, 26 Jun 2017 00:01:00 ESTA tool from the online vehicle seller allows shoppers to see how add-ons such as spoilers, LED fog lights or moon-roof visors affect the price. Hyundai Capital: Burying buyers in debt is dangerousWed, 21 Jun 2017 00:01:00 ESTIn this QandA, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one. Tracking online shoppers from ad to actionSat, 17 Jun 2017 00:01:00 ESTA new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey. 'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius PrimeThu, 15 Jun 2017 08:00:00 ESTToyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com. Cox signals concern about costsMon, 12 Jun 2017 00:01:00 ESTCox Automotive needs to watch its costs to "address the worsening gap between revenues and expenses," the company told its employees in an internal memo. For Caddy in China, it pays to be unusualMon, 12 Jun 2017 00:01:00 ESTCadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match. Hyundai Capital: Burying buyers in debt is dangerousMon, 12 Jun 2017 00:01:00 ESTIn this QandA, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one. Can a concept car help move metal?Sat, 10 Jun 2017 00:01:00 ESTSome customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be. CarGurus' TV ads go nationalMon, 5 Jun 2017 00:01:00 ESTShopping site CarGurus is going national today with its first TV campaign after a two-month test run in three cities. Rivals expect benefits from CDK acquisitionMon, 5 Jun 2017 00:01:00 ESTCDK's pending purchase of Auto/Mate is aimed at attracting smaller dealership groups. Auto/Mate's rivals see that not as a threat, but an opportunity. Good communication can ease a DMS switchMon, 29 May 2017 00:01:00 ESTA top CDK official explains the process of installing a new dealership management system and the importance of good communication between vendor and dealer. CDK buys Auto/Mate, access to smaller dealershipsMon, 29 May 2017 00:01:00 ESTCDK's purchase of Auto/Mate gives the dealer management system giant the offering for smaller dealerships at a lower price point that CDK CEO MacDonald sought. Toyota hires VW marketing exec ShahaniWed, 24 May 2017 16:37:31 ESTToyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5. CDK buys Auto/Mate in consolidation of DMS providersWed, 24 May 2017 11:07:45 ESTDealer software giant CDK Global has struck a deal to acquire Auto/Mate, a smaller rival in the dealership management system market Dealers: 'Who's Hackett?'Mon, 22 May 2017 15:37:59 ESTNews that Mark Fields is out at Ford left surprised dealers with a common reaction. They want to know, 'Who is Jim Hackett?' CDK, Reynolds have no security need to block DMS access, expert saysFri, 19 May 2017 16:33:18 ESTA cybersecurity expert said CDK and Reynolds have no security need to block data integrators' access to their dealership management systems.