en-usVince Bond Jr. Feed Cleveland got its trophy, and slam-dunk adMon, 27 Jun 2016 00:01:00 ESTWhen the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the... Automakers on board for new Detroit auto show mobility exhibitThu, 23 Jun 2016 12:53:31 ESTGM, Nissan and Toyota will have a presence at the Detroit auto show's new mobility-themed exhibit in 2017. The auto show is also adding an outdoor driving experience on a 1. Before the Cavs' big win, auto ad agency urged fans to believeTue, 21 Jun 2016 14:40:51 ESTWhen the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief. Dealers vulnerable to hackers, survey warnsMon, 20 Jun 2016 00:01:00 ESTA new survey suggests some dealerships could be vulnerable to cyber attacks that would endanger the personal information of their customers. Uber rival jabs 'surge pricing' in New York ad campaignMon, 20 Jun 2016 11:55:50 ESTA rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City. ATandT touts its car connectionsMon, 13 Jun 2016 00:01:00 ESTATandT, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. Bold bet on a 727-hp MustangSat, 11 Jun 2016 00:01:00 ESTLebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count. Porsche ends ad campaign featuring Muhammad AliSat, 11 Jun 2016 09:52:11 ESTPorsche's 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great's death as a show of respect. Mobility startup movement continues in Detroit this summerWed, 8 Jun 2016 11:18:57 ESTAnother band of startups will use the Motor City as a springboard for their mobility-themed ideas this summer. Ford drives Mustang to win Twitter engagement race in MayMon, 6 Jun 2016 11:23:06 ESTFord capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month. Classic Olds, Jaguar share screen in X-Men movieWed, 25 May 2016 14:45:04 ESTVintage Jaguar and Oldsmobile models get screen time in the superhero flick X-Men: Apocalypse, which hits U.S. theaters Friday. Eagles work in concert for Fiat ad shootMon, 23 May 2016 00:01:00 ESTTo grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows. Supercharging a Facebook marketing driveMon, 23 May 2016 00:01:00 ESTQuirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment. Mitsubishi Motors president leaves amid fuel economy scandal, report saysTue, 17 May 2016 16:03:07 ESTThe president of Mitsubishi Motors is stepping down amid a fuel economy scandal that surfaced in April, according to the Nikkei Asian Review. CDK signs up Hendrick groupMon, 16 May 2016 00:01:00 ESTThe Hendrick Automotive Group's 102 dealerships are migrating to CDK Global's dealership management system, switching from Reynolds and Reynolds. JLR marketing: From villains to heroesSat, 14 May 2016 00:01:00 ESTThe Invictus Games are a natural fit for lead sponsor Jaguar Land Rover, a company with a rich military history that is actively working to hire veterans and aid their reintegration after service. Fiat reprises 'blue pill' man to launch 124 Spider ads Fri, 13 May 2016 15:00:00 ESTThe elder gentleman in Fiat's 2015 Super Bowl spot 'Blue Pill,' who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider. Study: Dealerships perform best in lead responseMon, 9 May 2016 00:01:00 ESTAuto dealerships were more prompt than other businesses in following up online leads, but there's still room for improvement, a new study shows. Digital agency Razorfish sees experience trumping messageMon, 9 May 2016 00:01:00 ESTIn a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz... Supercar's Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action. Mon, 9 May 2016 00:01:00 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. Dodge commandeers Bondurant trackSat, 7 May 2016 00:01:00 ESTFCA made a sponsorship offer that the Bondurant Racing School couldn't ignore, and now the Camaros and Corvettes that sped through Bondurant for 13 years have given way to SRTs, Hellcats and Vipers. Audi's Marvel tie-in helped propel the brandThu, 5 May 2016 10:07:49 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. 'Audi Man' Tony Stark takes R8 for a spin in latest superhero flickMon, 18 Apr 2016 13:10:17 ESTAllegiances will be in question during upcoming superhero flick Captain America: Civil War as friends turn to foes. But the alliance between Tony Stark and Audi will be as solid as ever. Ads will tout KBB.com as go-to site for new-car infoMon, 18 Apr 2016 00:01:00 ESTKelley Blue Book wants consumers to know that it can do more than tell them the market value of their vehicles before a trade-in. BMW UK speeds up test drive recruitments with Facebook toolTue, 12 Apr 2016 15:13:57 ESTBMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. Digital Honda ads make it personalMon, 11 Apr 2016 00:01:00 ESTIn online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. LotLinx names digital-marketing vet Boyd its chief revenue officerThu, 7 Apr 2016 09:00:00 ESTLotLinx has named digital marketing veteran Mark Boyd its vice chairman and chief revenue officer. Boyd burst into the automotive retailing scene in 1986 with price configuration technology from his company Chrome Data. A way to track Facebook ad effectivenessMon, 4 Apr 2016 00:01:00 ESTSocial media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars? New Google tools link dealers, mobile shoppersMon, 4 Apr 2016 00:01:00 ESTGoogle has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices.