en-usVince Bond Jr. Feed Nissan goes Rogue with Star Wars promotionMon, 22 Aug 2016 11:54:34 ESTNissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16. Store turns Pokemon Go players into vehicle buyersSat, 20 Aug 2016 00:01:00 ESTStreet Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. By playing off the latest craze, he can build rapport in a low-key way with consumers drawn to his store's lots. Google makes headline newsMon, 15 Aug 2016 00:01:00 ESTGoogle rolled out changes to its search-ad format in late July that give retailers more characters to work with. As a result, auto dealerships can make the sales pitches in their search ads more descriptive. Cox Automotive: A 'house of brands' becomes a retail powerhouseMon, 8 Aug 2016 00:01:00 ESTSeemingly overnight, Cox Automotive has burst on the scene as a broad dealer-services provider that touches three out of four vehicle transactions in some way. Dealer.com helps channel ad dollars locallyMon, 8 Aug 2016 00:01:00 ESTDealer.com increasingly is helping national brands coordinate local digital advertising with dealerships. This car isn't for sale. It's for selling.Sun, 7 Aug 2016 00:01:00 ESTThe pristine paint jobs consumers see in future car commercials could actually be the digitized skin of a virtual chameleon. How automakers compete at the OlympicsSat, 6 Aug 2016 00:01:00 ESTWhile Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. Corvette zooms past sports cars in Twitter engagement for JulyFri, 5 Aug 2016 07:00:00 ESTThe Chevrolet Corvette blew past all other sports cars in the Twitter engagement race in July. Cars.com wants to tell dealers' storyMon, 1 Aug 2016 00:01:00 ESTCars.com's planned purchase of review site DealerRater will help dealerships spread the word about strong employees to a wider spectrum of potential customers, says CEO Alex Vetter. Toyota, Mitsubishi, Volvo improve the most in J.D. Power APEAL StudyWed, 27 Jul 2016 10:00:00 ESTToyota, Mitsubishi and Volvo had the largest improvements among brands with more than one nameplate in J.D. Power's latest study of new-vehicle appeal, while Porsche paced the industry for the 12th consecutive year. Cars.com will buy DealerRater to create review giantTue, 26 Jul 2016 08:30:00 ESTThird-party shopping site Cars.com will buy DealerRater -- a platform where consumers can write reviews about salespeople, dealerships and service shops -- creating what Cars. Mobile app brings online-dating mentality to car shoppingMon, 25 Jul 2016 00:01:00 ESTA new app allows shoppers to swipe through images of new and used vehicles gathered from more than 29,000 dealership sites across the U.S. Automotive Hall of Fame mulls move to downtown DetroitFri, 22 Jul 2016 11:49:33 ESTAfter nearly 20 years in Dearborn, Mich., the Automotive Hall of Fame's president says it's time to move the museum to downtown Detroit. How dealerships can fix 'underselling' right awayFri, 22 Jul 2016 11:00:00 ESTDealerships that suffer from 'underselling' can take a few steps to quickly improve their sales performance, says the head of a mystery-shopping consultancy. Mini campaign will defy labels during OlympicsThu, 21 Jul 2016 11:00:00 ESTOlympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Small Minis take on massive road tripThu, 14 Jul 2016 16:15:00 ESTMini USA isn't joking when it says its cars come standard with friends. This year's two-week 'Mini Takes The States' road trip for Mini owners crosses through 18 states through July 23. Infiniti tops survey on satisfaction among sales prospectsMon, 11 Jul 2016 00:01:00 ESTInfiniti stores outperformed all brands in an annual study on building rapport and satisfaction among potential car buyers. Lyft matures, but still has funMon, 11 Jul 2016 00:01:00 ESTGina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of... Google shift has dealers friending FacebookMon, 11 Jul 2016 00:01:00 ESTFacebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of... Megan Desideri Mon, 11 Jul 2016 00:01:00 ESTUsing creative events, among other marketing tools, to build customer relationships Ford F-150 tops pickups in June Twitter engagementThu, 7 Jul 2016 15:11:19 ESTThe Ford F-150 topped all pickups in Twitter engagement in June, a month where Chevrolet launched a new ad campaign that jabbed the toughness of the F-150's stamped aluminum bed. Startup puts most of the buying process onlineMon, 4 Jul 2016 00:01:00 ESTRoadster's Express Storefront, which has launched in California linked to dealership websites, takes most of the buying process online. Final document signing can take place when a vehicle is delivered to the customer. HYUNDAI-KIA: Small gains and large; records for both Fri, 1 Jul 2016 14:00:00 ESTBoth Kia and Hyundai set June sales records with help from crossovers. Kia sales rose 16 percent last month, while Hyundai sold nine more vehicles than in the year-earlier period. Cleveland got its trophy, and slam-dunk adMon, 27 Jun 2016 00:01:00 ESTWhen the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the... Automakers on board for new Detroit auto show mobility exhibitThu, 23 Jun 2016 12:53:31 ESTGM, Nissan and Toyota will have a presence at the Detroit auto show's new mobility-themed exhibit in 2017. The auto show is also adding an outdoor driving experience on a 1. Before the Cavs' big win, auto ad agency urged fans to believeTue, 21 Jun 2016 14:40:51 ESTWhen the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief. Dealers vulnerable to hackers, survey warnsMon, 20 Jun 2016 00:01:00 ESTA new survey suggests some dealerships could be vulnerable to cyber attacks that would endanger the personal information of their customers. Uber rival jabs 'surge pricing' in New York ad campaignMon, 20 Jun 2016 11:55:50 ESTA rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City. ATandT touts its car connectionsMon, 13 Jun 2016 00:01:00 ESTATandT, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. Bold bet on a 727-hp MustangSat, 11 Jun 2016 00:01:00 ESTLebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count. Porsche ends ad campaign featuring Muhammad AliSat, 11 Jun 2016 09:52:11 ESTPorsche's 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great's death as a show of respect. Mobility startup movement continues in Detroit this summerWed, 8 Jun 2016 11:18:57 ESTAnother band of startups will use the Motor City as a springboard for their mobility-themed ideas this summer. Ford drives Mustang to win Twitter engagement race in MayMon, 6 Jun 2016 11:23:06 ESTFord capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month.