en-usVince Bond Jr. Feed New dealer confidence index edges upMon, 18 Sep 2017 00:01:00 ESTDealers expect the auto market will remain strong in the near term, but profitability is constrained by market conditions and competition, a new survey found. Marketing the digital storefrontMon, 18 Sep 2017 00:01:00 ESTDealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience. How best to use Google? Now, there's a playbookMon, 18 Sep 2017 00:01:00 ESTDealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding. Touting credit options? Mail alone won't cut it, Experian saysWed, 13 Sep 2017 11:27:57 ESTHaving a cohesive marketing strategy across multiple platforms is critical for lenders and dealers looking to push captivating loan offers to consumers, Experian's Bill Butler says. Succession questions hang over minority dealersMon, 11 Sep 2017 00:01:00 ESTWith many minority dealers nearing retirement and inexperienced at succession planning, ensuring their heirs can take over is about more than just carrying on the family legacy. Irma forces dealerships, ports to closeMon, 11 Sep 2017 11:42:46 ESTTropical storm Irma swung further west than expected but still hammered the auto industry in the Southeast, cutting power and closing ports. Some Florida dealers plan to reopen Tuesday. Marines provide dealer training groundMon, 11 Sep 2017 00:01:00 ESTBlake Salinas says the Marine Corps looks out for its own and develops them, and he aims to do the same for staffers at his family's Ford dealership. After Harvey deluge, a sales surgeMon, 11 Sep 2017 00:01:00 ESTAs Florida dealers prepared for Hurricane Irma late last week, battered stores in southeast Texas shifted to super-selling mode. Dealer's daughter found her way back to carsMon, 11 Sep 2017 00:01:00 ESTKarmala Sutton's father didn't force her into the family business, instead letting her fall in love with the idea on her own. AutoNation shutters 35 Florida stores as Hurricane Irma approachesThu, 7 Sep 2017 14:11:24 ESTAutoNation is among multiple retailers, auction houses and distributors bracing for Hurricane Irma's impact across South Florida this weekend. When disaster strikes, experience helpsMon, 4 Sep 2017 00:01:00 ESTBig auto retail groups are counting on well-honed disaster protocols and risk-management efforts to get their stores and their employees through the worst of Harvey. DMS access holds key to recoveryMon, 4 Sep 2017 00:01:00 ESTDealers who lose access to their computers can be stymied in their efforts to recover. There are contingencies in place. Group 1's Houston-area stores reopenWed, 30 Aug 2017 16:22:57 ESTDealerships in the Houston area began to reopen on Wednesday after Hurricane Harvey, led by all but two of Group 1's 28 stores there. AutoNation's 18 stores and seven collision centers in Houston will reopen Thursday. Roadster's big catch: Longo ToyotaMon, 21 Aug 2017 00:01:00 ESTLongo Toyota has signed on to use Roadster's digital storefront. Consumers can complete transactions online and have vehicles delivered to them. Manheim bolsters its vehicle-valuation toolThu, 17 Aug 2017 10:50:55 ESTThe Manheim Market Report has been bolstered to deliver more detailed valuations of used vehicles and thus streamline the remarketing process. Cox sheds staff through layoffs, retirementsMon, 14 Aug 2017 00:01:00 ESTCox Automotive, which has made a flurry of acquisitions in recent years, is reducing its workforce by roughly 3 percent, according to an internal memo obtained by Automotive News. Auto brands overlook niches in ethnic marketingMon, 14 Aug 2017 00:01:00 ESTAuto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes. How Hyundai enlisted more minority dealersSat, 5 Aug 2017 00:01:00 ESTIn 2011, Hyundai ranked seventh among automakers in terms of minority-owned dealerships in the U.S. Hyundai since has shot past Toyota, Honda and Nissan in its minority-dealer count. Here's how. VW July sales fall 5.8%, Audi's rise 2.5%Tue, 1 Aug 2017 17:42:29 ESTDespite a 2.5 percent gain by Audi, Volkswagen of America's July sales slid 2.3 percent to 50,059. NISSAN: Weak car sales offset rising trucksTue, 1 Aug 2017 16:47:48 ESTNissan North America's July sales fell 3.2 percent to 128,295 vehicles as weak car sales dragged down rising truck sales, in line with the industry trend. Challenges grow for aspiring minority dealersMon, 31 Jul 2017 00:01:00 ESTIrving Matthews, the new NAMAD chairman, talks about developing the next generation of minority dealers, the rising barriers to entry and other issues. Will dealer ratings stymie minorities?Mon, 31 Jul 2017 00:01:00 ESTMany dealers argue that broad-based sales effectiveness ratings ignore local market conditions, including income disparities and geographic considerations. Ethnicity counts at U.S. minority-owned dealershipsMon, 31 Jul 2017 00:01:00 ESTMinority-owned dealerships sell a higher percentage of their new-vehicles inventory to customers of the same ethnicity. Porsche repeats as most appealing brand, Power saysWed, 26 Jul 2017 10:00:00 ESTLuxury brands again dominate the top spots in J.D. Power's latest study of new-vehicle appeal. Genesis debuted at No. 2, followed by BMW, Audi and Mercedes-Benz in the top five. Longtime BMW temp files racism, sexism complaint with EEOC: 'Enough was enough'Mon, 24 Jul 2017 00:01:00 ESTBMW of North America says it is investigating claims of racism and sexism in its Mini division after a decadelong temporary worker lodged a federal complaint. Lithia, Lam recruit minorities to be dealersMon, 17 Jul 2017 00:01:00 ESTShau-wai Lam was at NAMAD's annual conference last week interviewing candidates for the Automotive Minority Dealer Academy, a program supported by Lithia Motors. Maurice PowersSun, 16 Jul 2017 00:01:00 ESTOnline campaigns for Automotive Management Services Inc. have driven showroom traffic Karris#8203; McKie-KaiserSun, 16 Jul 2017 00:01:00 ESTAs Internet director, has overseen a tripling of the department's total gross Digital tools help dealers snoop on rivalsMon, 10 Jul 2017 00:01:00 ESTIn a world where some consumers are concerned about Big Brother watching their every online move, dealers have to wield this newfound power carefully. Easing buyers into online salesMon, 3 Jul 2017 00:01:00 ESTThe prospect of a "click to buy" button on dealership sites "scared consumers to death," says Cox Automotive's Mark O'Neil. Roadster adds accessories to online storesMon, 26 Jun 2017 00:01:00 ESTA tool from the online vehicle seller allows shoppers to see how add-ons such as spoilers, LED fog lights or moon-roof visors affect the price. Hyundai Capital: Burying buyers in debt is dangerousWed, 21 Jun 2017 00:01:00 ESTIn this QandA, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one. Tracking online shoppers from ad to actionSat, 17 Jun 2017 00:01:00 ESTA new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey. 'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius PrimeThu, 15 Jun 2017 08:00:00 ESTToyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com. Cox signals concern about costsMon, 12 Jun 2017 00:01:00 ESTCox Automotive needs to watch its costs to "address the worsening gap between revenues and expenses," the company told its employees in an internal memo. For Caddy in China, it pays to be unusualMon, 12 Jun 2017 00:01:00 ESTCadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match. Hyundai Capital: Burying buyers in debt is dangerousMon, 12 Jun 2017 00:01:00 ESTIn this QandA, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one. Can a concept car help move metal?Sat, 10 Jun 2017 00:01:00 ESTSome customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be. CarGurus' TV ads go nationalMon, 5 Jun 2017 00:01:00 ESTShopping site CarGurus is going national today with its first TV campaign after a two-month test run in three cities. Rivals expect benefits from CDK acquisitionMon, 5 Jun 2017 00:01:00 ESTCDK's pending purchase of Auto/Mate is aimed at attracting smaller dealership groups. Auto/Mate's rivals see that not as a threat, but an opportunity. Good communication can ease a DMS switchMon, 29 May 2017 00:01:00 ESTA top CDK official explains the process of installing a new dealership management system and the importance of good communication between vendor and dealer. CDK buys Auto/Mate, access to smaller dealershipsMon, 29 May 2017 00:01:00 ESTCDK's purchase of Auto/Mate gives the dealer management system giant the offering for smaller dealerships at a lower price point that CDK CEO MacDonald sought. Toyota hires VW marketing exec ShahaniWed, 24 May 2017 16:37:31 ESTToyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5. CDK buys Auto/Mate in consolidation of DMS providersWed, 24 May 2017 11:07:45 ESTDealer software giant CDK Global has struck a deal to acquire Auto/Mate, a smaller rival in the dealership management system market Dealers: 'Who's Hackett?'Mon, 22 May 2017 15:37:59 ESTNews that Mark Fields is out at Ford left surprised dealers with a common reaction. They want to know, 'Who is Jim Hackett?' CDK, Reynolds have no security need to block DMS access, expert saysFri, 19 May 2017 16:33:18 ESTA cybersecurity expert said CDK and Reynolds have no security need to block data integrators' access to their dealership management systems. AutoNation COO Berman resigns Mon, 15 May 2017 17:15:00 ESTAutoNation President and COO Bill Berman resigned Monday, just three months after being named president. Marketers call for less car, more heartMon, 15 May 2017 00:01:00 ESTAutomakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week. Survivors of DMS shifts tell their talesMon, 8 May 2017 00:01:00 ESTChanging a dealership management system can be a grueling process that touches every level of a store. But sometimes a switch has to be made. Dealers race to keep pace with Google marketingMon, 8 May 2017 00:01:00 ESTGoogle's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch. Video tools evolve for a mobile worldMon, 8 May 2017 00:01:00 ESTDealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos. Reynolds defends its third-party programsMon, 8 May 2017 00:01:00 ESTDealership software giant Reynolds and Reynolds Co. vigorously defended its certification program for third-party vendors in the face of an antitrust lawsuit. Virtual monopoly gives YouTube giant sway over marketing strategiesMon, 8 May 2017 00:01:00 ESTYouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers. Brands' keyword strategy: Stay in your laneMon, 8 May 2017 00:01:00 ESTAutomakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing. Why Chevy's 'Real People' ads are still runningSat, 6 May 2017 00:01:00 ESTChevrolet's 'Real People, Not Actors' campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing. Selling 'upgrades' in the service laneMon, 1 May 2017 00:01:00 ESTDavid Wilson's Villa Ford has transformed its service lane into a gateway for upgrading customers into a new vehicle. Money was a key motivator. YouTube's 'wrong call' gives dealers reality checkMon, 17 Apr 2017 00:01:00 ESTA 'wrong call' by YouTube delivered a dose of reality to dealers who depend on the free online video service: Nothing is guaranteed - not even an explanation. GM's 'Unbranded' ad for Chevy Malibu wins new Nielsen awardWed, 12 Apr 2017 08:15:00 ESTChevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show. YouTube restores terminated dealership accountsTue, 11 Apr 2017 14:57:56 ESTYouTube restored dealership accounts that were mistakenly terminated in the last several days. YouTube account shutoffs leave dealers puzzledMon, 10 Apr 2017 15:57:45 ESTNumerous dealerships have seen their YouTube accounts terminated in the past few days, making their online videos inaccessible. But the stores aren't sure why. KBB launches TV ads for Instant Cash OfferMon, 10 Apr 2017 00:01:00 ESTThe campaign comes as the idea of consumers' handling more of the shopping process online gains steam. Get up close, personal with that TV ad's fine printMon, 10 Apr 2017 00:01:00 ESTConsumers have little time to read the fine print at the bottom of TV ads. That's if they can see it at all. CarGurus tests TV spots in 3 citiesMon, 3 Apr 2017 09:00:00 ESTShopping site CarGurus is jumping into TV advertising today for the first time, as it continues to challenge rivals such as competitors Autotrader, Kelley Blue Book, Cars.com and Edmunds. Firm checks 3rd-party success rateMon, 3 Apr 2017 00:01:00 ESTThird-party sites are stepping up their capabilities to track consumer shopping behavior. A tool for scoring site visits Mon, 3 Apr 2017 00:01:00 ESTCox Automotive's nGauge scores car shoppers' website activity to identify and market to those with the highest purchase intent. Automakers, Pinterest show mutual attraction Mon, 3 Apr 2017 00:01:00 ESTPinterest -- a site that allows users to search for photos or videos and 'pin' them on virtual boards showing their interests -- is setting up dedicated automotive sales teams. Third-party shopping sites ponder penny-perfect payment predictionsMon, 27 Mar 2017 00:01:00 ESTWith advancements in online tools for trade-in valuation and financing, could there be a day when consumers get exact payment offers via third-party sites before stepping foot in dealerships? Car-shopping sites could move into salesMon, 27 Mar 2017 00:01:00 ESTExecutives who run third-party shopping sites are considering whether to move from consumer-research havens to platforms where people purchase vehicles. Digital retailers bring monthly payment offers to the webWed, 22 Mar 2017 00:01:00 ESTSome tech companies are bringing a new layer of precision to online car deals with platforms that offer consumers accurate monthly payments before they come to the store. Honda split with media-buying agency over lack of trust, report saysTue, 21 Mar 2017 15:18:50 ESTHonda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported.