en-usVince Bond Jr. Feed Toyota hires VW marketing exec ShahaniWed, 24 May 2017 16:37:31 ESTToyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5. CDK buys Auto/Mate in consolidation of DMS providersWed, 24 May 2017 11:07:45 ESTDealer software giant CDK Global has struck a deal to acquire Auto/Mate, a smaller rival in the dealership management system market Dealers: 'Who's Hackett?'Mon, 22 May 2017 15:37:59 ESTNews that Mark Fields is out at Ford left surprised dealers with a common reaction. They want to know, 'Who is Jim Hackett?' CDK, Reynolds have no security need to block DMS access, expert saysFri, 19 May 2017 16:33:18 ESTA cybersecurity expert said CDK and Reynolds have no security need to block data integrators' access to their dealership management systems. AutoNation COO Berman resigns Mon, 15 May 2017 17:15:00 ESTAutoNation President and COO Bill Berman resigned Monday, just three months after being named president. Marketers call for less car, more heartMon, 15 May 2017 00:01:00 ESTAutomakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week. Survivors of DMS shifts tell their talesMon, 8 May 2017 00:01:00 ESTChanging a dealership management system can be a grueling process that touches every level of a store. But sometimes a switch has to be made. Dealers race to keep pace with Google marketingMon, 8 May 2017 00:01:00 ESTGoogle's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch. Video tools evolve for a mobile worldMon, 8 May 2017 00:01:00 ESTDealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos. Reynolds defends its third-party programsMon, 8 May 2017 00:01:00 ESTDealership software giant Reynolds and Reynolds Co. vigorously defended its certification program for third-party vendors in the face of an antitrust lawsuit. Virtual monopoly gives YouTube giant sway over marketing strategiesMon, 8 May 2017 00:01:00 ESTYouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers. Brands' keyword strategy: Stay in your laneMon, 8 May 2017 00:01:00 ESTAutomakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing. Why Chevy's 'Real People' ads are still runningSat, 6 May 2017 00:01:00 ESTChevrolet's 'Real People, Not Actors' campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing. Selling 'upgrades' in the service laneMon, 1 May 2017 00:01:00 ESTDavid Wilson's Villa Ford has transformed its service lane into a gateway for upgrading customers into a new vehicle. Money was a key motivator. YouTube's 'wrong call' gives dealers reality checkMon, 17 Apr 2017 00:01:00 ESTA 'wrong call' by YouTube delivered a dose of reality to dealers who depend on the free online video service: Nothing is guaranteed - not even an explanation. GM's 'Unbranded' ad for Chevy Malibu wins new Nielsen awardWed, 12 Apr 2017 08:15:00 ESTChevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show. YouTube restores terminated dealership accountsTue, 11 Apr 2017 14:57:56 ESTYouTube restored dealership accounts that were mistakenly terminated in the last several days. YouTube account shutoffs leave dealers puzzledMon, 10 Apr 2017 15:57:45 ESTNumerous dealerships have seen their YouTube accounts terminated in the past few days, making their online videos inaccessible. But the stores aren't sure why. KBB launches TV ads for Instant Cash OfferMon, 10 Apr 2017 00:01:00 ESTThe campaign comes as the idea of consumers' handling more of the shopping process online gains steam. Get up close, personal with that TV ad's fine printMon, 10 Apr 2017 00:01:00 ESTConsumers have little time to read the fine print at the bottom of TV ads. That's if they can see it at all. CarGurus tests TV spots in 3 citiesMon, 3 Apr 2017 09:00:00 ESTShopping site CarGurus is jumping into TV advertising today for the first time, as it continues to challenge rivals such as competitors Autotrader, Kelley Blue Book, Cars.com and Edmunds. Firm checks 3rd-party success rateMon, 3 Apr 2017 00:01:00 ESTThird-party sites are stepping up their capabilities to track consumer shopping behavior. A tool for scoring site visits Mon, 3 Apr 2017 00:01:00 ESTCox Automotive's nGauge scores car shoppers' website activity to identify and market to those with the highest purchase intent. Automakers, Pinterest show mutual attraction Mon, 3 Apr 2017 00:01:00 ESTPinterest -- a site that allows users to search for photos or videos and 'pin' them on virtual boards showing their interests -- is setting up dedicated automotive sales teams. Third-party shopping sites ponder penny-perfect payment predictionsMon, 27 Mar 2017 00:01:00 ESTWith advancements in online tools for trade-in valuation and financing, could there be a day when consumers get exact payment offers via third-party sites before stepping foot in dealerships? Car-shopping sites could move into salesMon, 27 Mar 2017 00:01:00 ESTExecutives who run third-party shopping sites are considering whether to move from consumer-research havens to platforms where people purchase vehicles. Digital retailers bring monthly payment offers to the webWed, 22 Mar 2017 00:01:00 ESTSome tech companies are bringing a new layer of precision to online car deals with platforms that offer consumers accurate monthly payments before they come to the store. Honda split with media-buying agency over lack of trust, report saysTue, 21 Mar 2017 15:18:50 ESTHonda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported. Digital retailers bring monthly payment offers to the webMon, 13 Mar 2017 00:01:00 ESTSome tech companies are bringing a new layer of precision to online car deals with platforms that offer consumers accurate monthly payments before they come to the store. Cardinale Group tracks social media marketingMon, 13 Mar 2017 00:01:00 ESTCardinale Automotive Group uses social-media tools to build target audiences, track who's taking action and see who actually shows up to buy. Premium brands jump into mobile madnessMon, 13 Mar 2017 00:01:00 ESTThe March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV. Lam, Lithia partner on dealer academyFri, 10 Mar 2017 18:25:03 ESTDCH Auto Group lost its minority-owned status when it was acquired by Lithia Motors in 2014, but in a new partnership with Lithia, former DCH Chairman Shau-wai Lam plans to develop a new generation of minority dealers CDK names TrueCar, AutoNation vet Frey chief strategy officerThu, 9 Mar 2017 14:25:57 ESTRon Frey, a former executive at TrueCar and AutoNation, was appointed executive vice president and chief strategy officer at CDK Global. Score One for 3rd-party certificationMon, 6 Mar 2017 00:01:00 ESTLast month's hacking hoax shows the value of DMS companies knowing who is pulling what data through their systems. The incident could be seen as vindication of sorts for CDK and Reynolds. Reynolds President Ron Lamb steps downMon, 6 Mar 2017 00:01:00 ESTReynolds and Reynolds President Ron Lamb stepped down from the company after nearly seven years at the helm of the dealership software giant. Reynolds and Reynolds President Ron Lamb steps downThu, 2 Mar 2017 20:00:00 ESTReynolds and Reynolds President Ron Lamb, a salesman-turned-digital visionary who sought to reinvent the dealership software giant, stepped down to pursue opportunities in private equity. Audi repeats as Consumer Reports' top brand; Tesla leads domestics Tue, 28 Feb 2017 12:45:00 ESTAudi paced the industry for the second consecutive year in Consumer Reports' latest Brand Report Card, while Tesla was the highest-ranked domestic brand -- ending Buick's three-year streak. Hacking hoax tests security protocolsMon, 27 Feb 2017 00:01:00 ESTA claim that a team of hackers had gained access to troves of dealerships' sensitive consumer data spooked dealership software giants. The claim was a hoax. Acura lands jersey sponsorship deal with Columbus Crew soccer clubFri, 24 Feb 2017 12:00:00 ESTAcura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons. What my subconscious saw at the Detroit showSat, 18 Feb 2017 00:01:00 ESTAs I walked through the Ford exhibit at the Detroit auto show, experts at a division of the company called Nielsen Consumer Neuroscience had me outfitted with biometric sensors and a pair of glasses that tracked the movement... Autotrader, Kia capitalize on NBA All-Star Weekend festivitiesFri, 17 Feb 2017 17:27:38 ESTAutotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. LotLinx names Dataium founder as president and chief product officerFri, 17 Feb 2017 15:05:25 ESTDigital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer. eBay survey: 63% of car shoppers likely to buy onlineThu, 16 Feb 2017 14:26:52 ESTA new eBay Advertising survey found that 63 percent of respondents are either 'extremely likely' or 'likely' to purchase a vehicle online in the future. How Enterprise recruits future leadersMon, 13 Feb 2017 00:01:00 ESTA training system aimed at career growth helps Enterprise Rent-A-Car keep a steady flow of recent college grads coming in as new hires. Mitsubishi plays small ball with ad buysSun, 12 Feb 2017 00:01:00 ESTMitsubishi doesn't have Super Bowl money to throw around. Melissa McCarthy's SNL cameo was a gift for Kia Super Bowl spotFri, 10 Feb 2017 15:45:00 ESTMelissa McCarthy's outrageous star turn on Saturday Night Live as White House Press Secretary Sean Spicer on the eve of the Super Bowl paid off for one of the game's biggest advertisers -- Kia. Chicago Auto Show pilots epass system to help stoke sales leadsThu, 9 Feb 2017 10:01:35 ESTThe Chicago Auto Show is testing new attendee registration technology to fortify its position as a critical provider of sales leads for dealers and automakers. Building a diverse staff requires a dealer pushMon, 6 Feb 2017 00:01:00 ESTMany young minorities and women aren't aware of the opportunities in auto retail and never take a serious look at the business. Having diverse staff is a business booster for one dealership groupMon, 6 Feb 2017 00:01:00 ESTIn the Dallas-Fort Worth market, a melting pot of different cultures, the Mac Churchill stores have made hires to accommodate the diverse backgrounds of its consumers. How automakers fared during the Super BowlMon, 6 Feb 2017 16:12:28 ESTIt appeared the metal-driven formula of traditional car ads wouldn't be used much this year -- and then Alfa Romeo came out of nowhere and burned rubber all over everybody's screens with three ads for the new Giulia sedan. Impreza cure for the sedan bluesMon, 6 Feb 2017 00:01:00 ESTIt's no secret that sedan sales have dipped in recent years as consumers turn to more versatile crossovers. But when it comes to the Impreza, Subaru dealer John Ellis sees a different story. Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 5 Feb 2017 12:00:00 ESTAutomakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. How Hyundai shot its emotional Super Bowl ad -- during the gameSun, 5 Feb 2017 22:30:00 ESTWhile some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their... Toyota will run Mirai Super Bowl spot in L.A., San FranciscoWed, 1 Feb 2017 06:00:00 ESTToyota isn't running a national Super Bowl spot this year, but the brand plans to showcase the hydrogen-powered Mirai on a smaller stage in California. Buick deploys Cam Newton for Super Bowl spot, leverages Instagram adsTue, 31 Jan 2017 21:30:00 ESTCarolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore. Online platform adds recommendation toolMon, 30 Jan 2017 00:01:00 ESTDealerships using a new online shopping platform now have an additional tool to help them recommend vehicles to consumers. Wanted: Talented techsSat, 28 Jan 2017 14:52:54 ESTDealerships' parts and service departments have a talent problem. They can have the most advanced technology in the industry, but it won't mean anything if there aren't enough technicians who know how to use it. GM repeats win for best customer loyaltySat, 28 Jan 2017 14:00:00 ESTGeneral Motors took home top prize in IHS Markit's Loyalty Awards for the second consecutive year, earning the 'Overall Loyalty to Manufacturer' title for the 2016 model year. 6 things to check outFri, 27 Jan 2017 16:22:52 ESTEmerging technologies are changing the way auto retailers run their stores, and the NADA convention is a showcase for them. New innovations also are promising to help differentiate vehicles and dealers. Service departments search for talented techniciansThu, 26 Jan 2017 18:00:00 ESTService shops can have the most advanced technology in the industry, but it won't mean anything if there aren't enough technicians out there that know how to use it. Dealertrack DMS launches platform to help dealers digest dataThu, 26 Jan 2017 14:00:00 ESTDealertrack DMS launched a business intelligence platform this week that breaks down the dense data that stores compile so that dealers can easily digest it and make informed decisions. BMW Group Canada, Reynolds ink DMS agreementThu, 26 Jan 2017 14:52:57 ESTBMW Group Canada will convert all of its franchised stores in Canada to Reynolds and Reynolds' Windows-based ERA-IGNITE dealership management system. BMW's Canada stores to get new Reynolds setupThu, 26 Jan 2017 14:52:57 ESTBMW Group Canada will convert all of its franchised stores in Canada to Reynolds and Reynolds' Windows-based ERA-IGNITE dealership management system. Subaru optimism builds for Impreza, crossoversThu, 26 Jan 2017 14:00:00 ESTSubaru dealer Rocky DiChristofano has taken the brand's pet-friendly reputation to heart. Subaru dealers are selling plenty of vehicles for furry friends to ride in, too. LotLinx launches cloud-based marketing toolWed, 25 Jan 2017 17:23:47 ESTLotLinx, a digital marketing company that enables stores to tailor VIN-specific campaigns to drive traffic to certain vehicles in need of online attention, is making its tools available in a cloud-based platform for the... Subaru dealer expects more sales growth in 2017Mon, 23 Jan 2017 00:01:00 ESTSubaru's dealer-council chair sees yet another year of sales increases ahead in 2017, led by the brand's crossovers and a redesigned, Indiana-built Impreza. GM wins IHS Markit's 'Loyalty to Manufacturer' award Tue, 10 Jan 2017 20:00:00 ESTGeneral Motors took home the top prize in IHS Markit's Loyalty Awards for the second consecutive year, earning the 'Overall Loyalty to Manufacturer' title for the 2016 model year. BMW to sit out Super Bowl for second straight yearMon, 9 Jan 2017 20:09:14 ESTBMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today. The brand last ran an ad in the 2015 game to tout the electric i3. A polar bear on ice. What could go wrong?Mon, 9 Jan 2017 00:01:00 ESTWhite Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. Vehicle debuts go live on FacebookSun, 8 Jan 2017 00:01:00 ESTBentley, GMC and other brands will use Facebook Live to build buzz around their product unveilings in Detroit. For Kia Niro launch, Messenger is the mediumSat, 7 Jan 2017 00:01:00 ESTKia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time. Building up FandI offerings and brand loyaltyWed, 4 Jan 2017 00:01:00 ESTEasyCare believes it has a tool that will help dealerships build loyalty for their particular stores, not just the brands they're selling. 'Held hostage': Dealer's battle with software giants escalatesMon, 26 Dec 2016 00:01:00 ESTTennessee dealer Mitch Walters has taken his gripes with the data security policies of major software providers CDK Global and Reynolds and Reynolds directly to the National Automobile Dealers Association. Hyundai's equity mining digs deeperMon, 12 Dec 2016 00:01:00 ESTHyundai Capital America is taking equity mining a step further, stirring in as many as 18 variables culled from third-party sources to deliver more potent leads to Hyundai and Kia dealerships. Building up FandI offerings and brand loyaltyMon, 12 Dec 2016 00:01:00 ESTEasyCare believes it has a tool that will help dealerships build loyalty for their particular stores, not just the brands they're selling. Distributor fine-tunes radio advertisingMon, 12 Dec 2016 00:01:00 ESTWhat good is a dealership radio ad if the target customer is tuned to another station? There's a handy way to improve the odds. Stars align for Nissan's 'Rogue One' promotionSun, 11 Dec 2016 00:01:00 ESTNissan's partnership with Disney's Lucasfilm started with a little serendipity: the shared name 'Rogue.' But to make the promotion work would require a much heavier lift. Stars align for Nissan's 'Rogue One' promotionSun, 11 Dec 2016 00:01:00 ESTNissan's partnership with Disney's Lucasfilm started with a little serendipity: the shared name 'Rogue.' But to make the promotion work would require a much heavier lift. Mobile leasing app expands its dealership reachWed, 30 Nov 2016 12:15:00 ESTMobile leasing app Honcker, officially launched mid-November, has signed more than 200 new-car dealerships in five states onto its leasing platform.