en-usVince Bond Jr. Feed Dodge joins the Star Wars promotional blitz with Stormtrooper ChargersFri, 4 Sep 2015 13:54:29 ESTDodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber today in New York that coincides with the toy car maker's release of Star Wars: The Force Awakens merchandise. New car technologies often unused by drivers, J.D. Power findsTue, 25 Aug 2015 13:00:00 ESTA new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D. Woodward Dream Cruise sights and sounds: A wild celebration of car cultureMon, 17 Aug 2015 19:00:00 ESTThe Woodward Dream Cruise in metro Detroit may be a one-day affair, but that doesn't stop automakers and enthusiasts from celebrating car culture for several days before the main event. Automakers scout the startup world for next-wave technologySat, 15 Aug 2015 00:01:00 ESTAutomakers get it: It's risky to ignore the fountain of ingenuity found at startups. That's why they're using "hackathons" and other efforts to tap the innovation flowing into the car business. Startups converge in the Motor CitySat, 15 Aug 2015 00:01:00 ESTTen profiles of startups give a glimpse into their world. Dodge pitchman cruises into Detroit for a wild rideThu, 13 Aug 2015 00:01:00 EST'Fast N' Loud' star Richard Rawlings was a featured guest Wednesday night during the Roadkill Nights 'Powered by Dodge' event outside of the Pontiac Silverdome in suburban Detroit. Detroit 3 will flex performance, marketing muscles at Woodward Dream CruiseTue, 11 Aug 2015 14:13:04 ESTDodge, Ford and Chevy are embracing speedsters this week as automakers seize on the Woodward Dream Cruise -- Detroit's annual automotive enthusiast extravaganza -- to create marketing buzz. In playful rivalry, Dodge pokes fun at Volkswagen PassatSat, 8 Aug 2015 00:01:00 ESTDodge has been throwing playful darts at Volkswagen for nearly two years in Charger ads that use the Passat as a target of punchlines. Dodge insists it has no sinister intentions in the commercials. A proving ground for collaborationMon, 27 Jul 2015 00:01:00 ESTCould the smartphone -- the source of so many deadly driving distractions -- prove to be an auto safety device? That question has been in my head ever since I rode along on a Honda demonstration of a safety system that... Automakers should deploy mobile ads earlier in purchase cycle, Facebook study findsThu, 23 Jul 2015 09:00:00 ESTA Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle. Mini, Subaru, Scion improve the most in J.D. Power APEAL StudyWed, 22 Jul 2015 10:00:00 ESTMini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year. Ad agency's viral-video goal: Surprise, create buzzMon, 20 Jul 2015 00:01:00 ESTUsing the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video. Auto shows strongly influence car shoppers, new study findsTue, 14 Jul 2015 10:00:00 ESTMore than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America. Dodge's Morse code message: EngageMon, 13 Jul 2015 00:01:00 ESTThe witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would. Brian LowesMon, 13 Jul 2015 00:01:00 ESTStore received Mercedes-Benz Canada's Star Dealer designation -- awarded based on performance in new- and used-vehicle sales, service, parts and customer satisfaction -- twice in five years, Lowes said. GMC uses Instagram to pitch premium lineupMon, 13 Jul 2015 00:01:00 ESTTo sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users. Infiniti QX60 ad pays homage to 'Vacation' moviesTue, 7 Jul 2015 14:00:00 ESTInfiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark... Hellcats star in new Dodge image campaignThu, 2 Jul 2015 10:07:28 ESTDodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. Tech propels Kia to best-ever IQS finishMon, 22 Jun 2015 00:01:00 ESTWhile automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. Kia rises in J.D. Power quality; Japanese fall below average Wed, 17 Jun 2015 13:00:00 ESTKia topped all other nonpremium brands in J.D. 10 mobility startups get ready for big leaguesMon, 15 Jun 2015 00:01:00 ESTTen startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer as part of Techstars Mobility, Driven by Detroit. On Twitter, retail events and auto shows are marketing goldFri, 12 Jun 2015 00:01:00 ESTNew data show that retail events and auto shows are key drivers of consumer conversations on Twitter. Dealer putting Mayweather's big-ticket Enzo back on the marketThu, 11 Jun 2015 16:15:33 ESTA familiar guest is back at exotic-car dealership Fusion Luxury Motors. The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in January is going back up for sale. Dodge brothers return in a new set of adsWed, 10 Jun 2015 14:51:25 ESTDodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger. 10 mobility startups get ready for big leagues at Detroit's Ford FieldTue, 9 Jun 2015 15:43:59 ESTTen startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer as part of Techstars Mobility, Driven by Detroit. Agency staff learned the ropes in the showroomMon, 8 Jun 2015 00:01:00 ESTPreston Automotive Group bets it can help other dealerships improve their digital marketing.