en-usVince Bond Jr. Feed How BMW saleswoman builds rapport, trust and her brand on social mediaFri, 22 May 2015 12:02:41 ESTThe chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. The evolution of the Hellcat logoMon, 11 May 2015 14:53:26 ESTThe Hellcat was never meant to be a tame kitty. Well-heeled houseguests experience Lincoln luxuryMon, 11 May 2015 00:01:00 ESTLincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the colors and high-end materials of its Black Label auto trim. How Dodge stoked viral flame for HellcatsSun, 10 May 2015 00:01:00 ESTThe 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Chevy seeks youthful audience with humor, surprisesSun, 10 May 2015 00:01:00 ESTChevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting. Inside the mind of Fiat Chrysler's marketing bossSat, 9 May 2015 00:01:00 ESTOlivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition. He's sold Floyd Mayweather 39 cars and countingMon, 4 May 2015 00:01:00 ESTLos Angeles exotic-car dealer Obi Okeke was sound asleep when his phone rang one morning at 3 a.m. last year. He's sold boxing champ Floyd Mayweather 39 cars #8230; and countingWed, 29 Apr 2015 14:45:00 ESTObi Okeke has sold 39 cars to welterweight champ Mayweather, including a $3.2 million Ferarri Enzo and three Bugatti Veyrons that are worth $6.2 million combined. Toyota's message to critics who, um, pooh-pooh fuel cellsWed, 22 Apr 2015 15:40:35 ESTTongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. How Hyundai's synchronized 'Message to Space' came togetherTue, 21 Apr 2015 10:41:39 ESTBefore Hyundai could send 'A Message to Space,' it had to deal with a slew of hurdles on Earth. Test Drive TV mobile app delivers official car videos to enthusiastsMon, 20 Apr 2015 14:32:26 ESTA new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live. New Jeep Renegade ad campaign has an indie-rock youth vibeFri, 17 Apr 2015 08:00:00 ESTIn its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts. Honda manager says effective auto design stretches well beyond the vehicleWed, 15 Apr 2015 16:01:14 ESTThe car is just one piece of the mobility pie that auto designers consider when pursuing new ideas, says Jason Wilbur, manager of Honda's Advanced Design Studio. Honda teams up with NBC, SNL for digital video seriesTue, 14 Apr 2015 12:22:21 ESTThe 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the 'Saturday Night Line' original digital video series. Hyundai's 'Message to Space' from a girl to her astronaut dadTue, 14 Apr 2015 15:11:26 ESTTo help an astronaut's 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in... Kia Sorento campaign targets the adventurousMon, 13 Apr 2015 11:56:06 ESTKia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service. Honda searches YouTube to find Latino influencers for CR-VMon, 13 Apr 2015 00:01:00 ESTAmerican Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover. How Toyota does 'heavy metal' musicWed, 8 Apr 2015 15:00:00 ESTToyota Gifony allows people to mix the sights and sounds from the automaker's plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together. Mercedes scores, too, as Duke tops WisconsinWed, 8 Apr 2015 00:01:00 ESTMercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a... BMW wins March luxury sales title; Lexus takes 2ndWed, 1 Apr 2015 16:08:59 ESTThe BMW brand topped the U.S. luxury market in March, while Lexus fended off Mercedes-Benz for second place. Next-generation Audi R8 will star in new 'Avengers' filmWed, 1 Apr 2015 12:28:27 ESTAudi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron. Ally touts dealership camaraderie in new ad campaignTue, 31 Mar 2015 14:44:46 ESTAlly Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. Yes, millennials want to see a car dealer, Edmunds saysFri, 27 Mar 2015 08:00:00 ESTMillennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. Dodge monkeys around with CGI in new adsThu, 26 Mar 2015 16:06:52 ESTEnforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's 'Fast N' Loud' to restore order in an ad campaign that launched this month. Acura targets millennials in musical social campaign for ILXThu, 26 Mar 2015 17:29:56 ESTAcura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound. J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spendingMon, 23 Mar 2015 15:04:53 ESTJ.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing campaigns and incentives. Infiniti, auto advertisers see digital boost from March MadnessFri, 20 Mar 2015 19:45:00 ESTMarch Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto advertisers such as Infiniti that are going all-in with digital marketing... Acura mixes a little 'memeness' with March MadnessThu, 19 Mar 2015 18:15:00 ESTAcura is adding a little 'memeness' to March Madness with a digital promotion on ESPN.com. Buick has a March Madness tourney of its ownSun, 15 Mar 2015 19:00:00 ESTBuick is joining in on the March Madness bracket craze with its own 'Sweet 16. Safety highlights, mpg, limited-time offers can make digital ads more effective, study saysThu, 12 Mar 2015 09:00:00 ESTMentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report. Automakers spot a profit opportunity in mobility servicesMon, 9 Mar 2015 00:01:00 ESTChanging mobility habits among consumers are fueling an aggressive exploration of new business models by automakers that could potentially pad their bottom lines in the decades to come -- even if fewer people buy cars. Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leadsMon, 9 Mar 2015 00:01:00 ESTInfiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly... Dodge extends ties with 'Fast and Furious' movie seriesMon, 9 Mar 2015 16:30:00 ESTDodge is continuing its partnership with the high-octane 'Fast and Furious' movie franchise with the upcoming Furious 7. Magna enters mobility race with partnershipMon, 9 Mar 2015 00:01:00 ESTAutomakers aren't the only ones with a hand in the mobility game. Don't forget about suppliers such as Magna International, for instance, that could slide in and make a play as well. RideScout CEO: An Army vet's view of mobilityMon, 9 Mar 2015 00:01:00 ESTServing in the Iraqi desert helped spark Army veteran Joseph Kopser's idea for mobility app RideScout. Surveys can lie, but the brain knows if shoppers like adsSat, 7 Mar 2015 00:01:00 ESTAuto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally.