en-usVince Bond Jr. Feed Toyota, Mitsubishi, Volvo improve the most in J.D. Power APEAL StudyWed, 27 Jul 2016 10:00:00 ESTToyota, Mitsubishi and Volvo had the largest improvements among brands with more than one nameplate in J.D. Power's latest study of new-vehicle appeal, while Porsche paced the industry for the 12th consecutive year. Cars.com will buy DealerRater to create review giantTue, 26 Jul 2016 08:30:00 ESTThird-party shopping site Cars.com will buy DealerRater -- a platform where consumers can write reviews about salespeople, dealerships and service shops -- creating what Cars. Mobile app brings online-dating mentality to car shoppingMon, 25 Jul 2016 00:01:00 ESTA new app allows shoppers to swipe through images of new and used vehicles gathered from more than 29,000 dealership sites across the U.S. Automotive Hall of Fame mulls move to downtown DetroitFri, 22 Jul 2016 11:49:33 ESTAfter nearly 20 years in Dearborn, Mich., the Automotive Hall of Fame's president says it's time to move the museum to downtown Detroit. How dealerships can fix 'underselling' right awayFri, 22 Jul 2016 11:00:00 ESTDealerships that suffer from 'underselling' can take a few steps to quickly improve their sales performance, says the head of a mystery-shopping consultancy. Mini campaign will defy labels during OlympicsThu, 21 Jul 2016 11:00:00 ESTOlympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Small Minis take on massive road tripThu, 14 Jul 2016 16:15:00 ESTMini USA isn't joking when it says its cars come standard with friends. This year's two-week 'Mini Takes The States' road trip for Mini owners crosses through 18 states through July 23. Infiniti tops survey on satisfaction among sales prospectsMon, 11 Jul 2016 00:01:00 ESTInfiniti stores outperformed all brands in an annual study on building rapport and satisfaction among potential car buyers. Lyft matures, but still has funMon, 11 Jul 2016 00:01:00 ESTGina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of... Google shift has dealers friending FacebookMon, 11 Jul 2016 00:01:00 ESTFacebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of... Megan Desideri Mon, 11 Jul 2016 00:01:00 ESTUsing creative events, among other marketing tools, to build customer relationships Ford F-150 tops pickups in June Twitter engagementThu, 7 Jul 2016 15:11:19 ESTThe Ford F-150 topped all pickups in Twitter engagement in June, a month where Chevrolet launched a new ad campaign that jabbed the toughness of the F-150's stamped aluminum bed. Startup puts most of the buying process onlineMon, 4 Jul 2016 00:01:00 ESTRoadster's Express Storefront, which has launched in California linked to dealership websites, takes most of the buying process online. Final document signing can take place when a vehicle is delivered to the customer. HYUNDAI-KIA: Small gains and large; records for both Fri, 1 Jul 2016 14:00:00 ESTBoth Kia and Hyundai set June sales records with help from crossovers. Kia sales rose 16 percent last month, while Hyundai sold nine more vehicles than in the year-earlier period. Cleveland got its trophy, and slam-dunk adMon, 27 Jun 2016 00:01:00 ESTWhen the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the... Automakers on board for new Detroit auto show mobility exhibitThu, 23 Jun 2016 12:53:31 ESTGM, Nissan and Toyota will have a presence at the Detroit auto show's new mobility-themed exhibit in 2017. The auto show is also adding an outdoor driving experience on a 1. Before the Cavs' big win, auto ad agency urged fans to believeTue, 21 Jun 2016 14:40:51 ESTWhen the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief. Dealers vulnerable to hackers, survey warnsMon, 20 Jun 2016 00:01:00 ESTA new survey suggests some dealerships could be vulnerable to cyber attacks that would endanger the personal information of their customers. Uber rival jabs 'surge pricing' in New York ad campaignMon, 20 Jun 2016 11:55:50 ESTA rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City. ATandT touts its car connectionsMon, 13 Jun 2016 00:01:00 ESTATandT, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. Bold bet on a 727-hp MustangSat, 11 Jun 2016 00:01:00 ESTLebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count. Porsche ends ad campaign featuring Muhammad AliSat, 11 Jun 2016 09:52:11 ESTPorsche's 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great's death as a show of respect. Mobility startup movement continues in Detroit this summerWed, 8 Jun 2016 11:18:57 ESTAnother band of startups will use the Motor City as a springboard for their mobility-themed ideas this summer. Ford drives Mustang to win Twitter engagement race in MayMon, 6 Jun 2016 11:23:06 ESTFord capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month. Classic Olds, Jaguar share screen in X-Men movieWed, 25 May 2016 14:45:04 ESTVintage Jaguar and Oldsmobile models get screen time in the superhero flick X-Men: Apocalypse, which hits U.S. theaters Friday. Eagles work in concert for Fiat ad shootMon, 23 May 2016 00:01:00 ESTTo grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows. Supercharging a Facebook marketing driveMon, 23 May 2016 00:01:00 ESTQuirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment. Mitsubishi Motors president leaves amid fuel economy scandal, report saysTue, 17 May 2016 16:03:07 ESTThe president of Mitsubishi Motors is stepping down amid a fuel economy scandal that surfaced in April, according to the Nikkei Asian Review. CDK signs up Hendrick groupMon, 16 May 2016 00:01:00 ESTThe Hendrick Automotive Group's 102 dealerships are migrating to CDK Global's dealership management system, switching from Reynolds and Reynolds. JLR marketing: From villains to heroesSat, 14 May 2016 00:01:00 ESTThe Invictus Games are a natural fit for lead sponsor Jaguar Land Rover, a company with a rich military history that is actively working to hire veterans and aid their reintegration after service. Fiat reprises 'blue pill' man to launch 124 Spider ads Fri, 13 May 2016 15:00:00 ESTThe elder gentleman in Fiat's 2015 Super Bowl spot 'Blue Pill,' who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider. Study: Dealerships perform best in lead responseMon, 9 May 2016 00:01:00 ESTAuto dealerships were more prompt than other businesses in following up online leads, but there's still room for improvement, a new study shows. Digital agency Razorfish sees experience trumping messageMon, 9 May 2016 00:01:00 ESTIn a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz... Supercar's Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action. Mon, 9 May 2016 00:01:00 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. Dodge commandeers Bondurant trackSat, 7 May 2016 00:01:00 ESTFCA made a sponsorship offer that the Bondurant Racing School couldn't ignore, and now the Camaros and Corvettes that sped through Bondurant for 13 years have given way to SRTs, Hellcats and Vipers. Audi's Marvel tie-in helped propel the brandThu, 5 May 2016 10:07:49 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences.