en-usVince Bond Jr. Feed A proving ground for collaborationMon, 27 Jul 2015 00:01:00 ESTCould the smartphone -- the source of so many deadly driving distractions -- prove to be an auto safety device? That question has been in my head ever since I rode along on a Honda demonstration of a safety system that... Automakers should deploy mobile ads earlier in purchase cycle, Facebook study findsThu, 23 Jul 2015 09:00:00 ESTA Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle. Mini, Subaru, Scion improve the most in J.D. Power APEAL StudyWed, 22 Jul 2015 10:00:00 ESTMini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year. Ad agency's viral-video goal: Surprise, create buzzMon, 20 Jul 2015 00:01:00 ESTUsing the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video. Auto shows strongly influence car shoppers, new study findsTue, 14 Jul 2015 10:00:00 ESTMore than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America. Dodge's Morse code message: EngageMon, 13 Jul 2015 00:01:00 ESTThe witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would. Brian LowesMon, 13 Jul 2015 00:01:00 ESTStore received Mercedes-Benz Canada's Star Dealer designation -- awarded based on performance in new- and used-vehicle sales, service, parts and customer satisfaction -- twice in five years, Lowes said. GMC uses Instagram to pitch premium lineupMon, 13 Jul 2015 00:01:00 ESTTo sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users. Infiniti QX60 ad pays homage to 'Vacation' moviesTue, 7 Jul 2015 14:00:00 ESTInfiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark... Hellcats star in new Dodge image campaignThu, 2 Jul 2015 10:07:28 ESTDodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. Tech propels Kia to best-ever IQS finishMon, 22 Jun 2015 00:01:00 ESTWhile automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. Kia rises in J.D. Power quality; Japanese fall below average Wed, 17 Jun 2015 13:00:00 ESTKia topped all other nonpremium brands in J.D. 10 mobility startups get ready for big leaguesMon, 15 Jun 2015 00:01:00 ESTTen startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer as part of Techstars Mobility, Driven by Detroit. On Twitter, retail events and auto shows are marketing goldFri, 12 Jun 2015 00:01:00 ESTNew data show that retail events and auto shows are key drivers of consumer conversations on Twitter. Dealer putting Mayweather's big-ticket Enzo back on the marketThu, 11 Jun 2015 16:15:33 ESTA familiar guest is back at exotic-car dealership Fusion Luxury Motors. The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in January is going back up for sale. Dodge brothers return in a new set of adsWed, 10 Jun 2015 14:51:25 ESTDodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger. 10 mobility startups get ready for big leagues at Detroit's Ford FieldTue, 9 Jun 2015 15:43:59 ESTTen startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer as part of Techstars Mobility, Driven by Detroit. Agency staff learned the ropes in the showroomMon, 8 Jun 2015 00:01:00 ESTPreston Automotive Group bets it can help other dealerships improve their digital marketing. FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all agesSat, 6 Jun 2015 00:01:00 ESTWhen video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Chrysler's designers. Consumer panel shares likes and dislikes about today's car techThu, 4 Jun 2015 16:34:51 ESTIt seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise. Can you handle a 2,500-plus hp SRT? Video game will let you tryTue, 2 Jun 2015 17:45:00 ESTDETROIT -- Fiat Chrysler has joined the parade of video game concept cars with the hulkish SRT Tomahawk Vision Gran Turismo. How BMW saleswoman builds rapport, trust and her brand on social mediaFri, 22 May 2015 12:02:41 ESTThe chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. Well-heeled houseguests experience Lincoln luxuryMon, 11 May 2015 00:01:00 ESTLincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the high-end materials of its Black Label auto trim. The evolution of the Hellcat logoMon, 11 May 2015 14:53:26 ESTThe Hellcat was never meant to be a tame kitty. How Dodge stoked viral flame for HellcatsSun, 10 May 2015 00:01:00 ESTThe 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Chevy seeks youthful audience with humor, surprisesSun, 10 May 2015 00:01:00 ESTChevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting. Inside the mind of Fiat Chrysler's marketing bossSat, 9 May 2015 00:01:00 ESTOlivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition. He's sold Floyd Mayweather 39 cars and countingMon, 4 May 2015 00:01:00 ESTLos Angeles exotic-car dealer Obi Okeke was sound asleep when his phone rang one morning at 3 a.m. last year.