en-usVince Bond Jr. Feed Eagles work in concert for Fiat ad shootMon, 23 May 2016 00:01:00 ESTTo grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows. Supercharging a Facebook marketing driveMon, 23 May 2016 00:01:00 ESTQuirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment. Mitsubishi Motors president leaves amid fuel economy scandal, report saysTue, 17 May 2016 16:03:07 ESTThe president of Mitsubishi Motors is stepping down amid a fuel economy scandal that surfaced in April, according to the Nikkei Asian Review. CDK signs up Hendrick groupMon, 16 May 2016 00:01:00 ESTThe Hendrick Automotive Group's 102 dealerships are migrating to CDK Global's dealership management system, switching from Reynolds and Reynolds. JLR marketing: From villains to heroesSat, 14 May 2016 00:01:00 ESTThe Invictus Games are a natural fit for lead sponsor Jaguar Land Rover, a company with a rich military history that is actively working to hire veterans and aid their reintegration after service. Fiat reprises 'blue pill' man to launch 124 Spider ads Fri, 13 May 2016 15:00:00 ESTThe elder gentleman in Fiat's 2015 Super Bowl spot 'Blue Pill,' who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider. Study: Dealerships perform best in lead responseMon, 9 May 2016 00:01:00 ESTAuto dealerships were more prompt than other businesses in following up online leads, but there's still room for improvement, a new study shows. Digital agency Razorfish sees experience trumping messageMon, 9 May 2016 00:01:00 ESTIn a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz... Supercar's Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action. Mon, 9 May 2016 00:01:00 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. Dodge commandeers Bondurant trackSat, 7 May 2016 00:01:00 ESTFCA made a sponsorship offer that the Bondurant Racing School couldn't ignore, and now the Camaros and Corvettes that sped through Bondurant for 13 years have given way to SRTs, Hellcats and Vipers. Audi's Marvel tie-in helped propel the brandThu, 5 May 2016 10:07:49 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. 'Audi Man' Tony Stark takes R8 for a spin in latest superhero flickMon, 18 Apr 2016 13:10:17 ESTAllegiances will be in question during upcoming superhero flick Captain America: Civil War as friends turn to foes. But the alliance between Tony Stark and Audi will be as solid as ever. Ads will tout KBB.com as go-to site for new-car infoMon, 18 Apr 2016 00:01:00 ESTKelley Blue Book wants consumers to know that it can do more than tell them the market value of their vehicles before a trade-in. BMW UK speeds up test drive recruitments with Facebook toolTue, 12 Apr 2016 15:13:57 ESTBMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. Digital Honda ads make it personalMon, 11 Apr 2016 00:01:00 ESTIn online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. LotLinx names digital-marketing vet Boyd its chief revenue officerThu, 7 Apr 2016 09:00:00 ESTLotLinx has named digital marketing veteran Mark Boyd its vice chairman and chief revenue officer. Boyd burst into the automotive retailing scene in 1986 with price configuration technology from his company Chrome Data. A way to track Facebook ad effectivenessMon, 4 Apr 2016 00:01:00 ESTSocial media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars? New Google tools link dealers, mobile shoppersMon, 4 Apr 2016 00:01:00 ESTGoogle has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices. Driving shoes for the Honda Civic crowdFri, 1 Apr 2016 11:02:57 ESTHonda is stepping into the fashion arena with a new driving shoe that was inspired by the redesigned Civic. Google rolls out 2 mobile ad formats for storesFri, 1 Apr 2016 18:37:54 ESTGoogle has rolled out two mobile ad formats to help draw people to dealerships. New vehicles fuel excitement among Lexus dealersFri, 1 Apr 2016 14:00:00 ESTLexus' LC 500, a coupe unveiled in January at the Detroit auto show and expected to go on sale in 2017, and the LF-FC fuel cell concept, which could come to life as the next LS, has Lexus National Dealer Advisory Council... Google paid-ad costs could riseThu, 31 Mar 2016 17:22:55 ESTGoogle has tweaked the layout of its desktop search results to match its mobile format. For dealers, the changes could bring higher prices for paid search ads. Social media firm launches tool to link dealers' systems with FacebookWed, 30 Mar 2016 11:00:00 ESTSocial media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars? Google launches pair of mobile tools to connect car shoppers, dealersWed, 30 Mar 2016 11:00:00 ESTGoogle has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices. Lexus dealers eager for flagship car due in 2017Mon, 28 Mar 2016 00:01:00 ESTLife is good for Lexus dealers, and they expect it to get even better when the new flagship LC 500 arrives in stores in 2017. Dodge's 'Wisdom' spot named Nielsen's Automotive Ad of the YearWed, 23 Mar 2016 08:15:00 EST'Wisdom' -- the irreverent production starring brash-talking centenarians -- was named 2015's Automotive Ad of the Year during the 10th Nielsen Global Automotive Advertising Awards. Acura's March Madness campaign features viral-video tourney Wed, 16 Mar 2016 13:46:13 ESTIn the spirit of March Madness, Acura is launching a multiplatform campaign Thursday around the NCAA Men's Division I Basketball Tournament anchored by a Twitter contest that pits eight viral-video basketball stars against... Bentley uses social media to build up excitementMon, 14 Mar 2016 00:01:00 ESTBentley doesn't drop cash on traditional TV advertising, so grabbing attention through social media is an essential piece of its marketing strategy. Buick, Infiniti have March Madness game plans readySun, 13 Mar 2016 00:01:00 ESTWhile underdogs battle to be the next Cinderella during the NCAA Men's Division I Basketball Tournament, Buick and Infiniti will make plays on the digital hardwood. FCA picks DDB Chicago for Jeep, Alfa adsThu, 10 Mar 2016 12:21:03 ESTFiat Chrysler Automobiles has selected DDB Chicago as the lead creative agency for the Jeep and Alfa Romeo brands. Lexus' new March Madness contest aimed at GS F audienceWed, 9 Mar 2016 14:27:48 ESTLexus is getting in on March Madness. For the first time, the luxury brand has created a game around the NCAA Men's Division I Basketball Tournament to interact with potentially millions of fans online.