en-usVince Bond Jr. Feed Hellcats star in new Dodge image campaignThu, 2 Jul 2015 10:07:28 ESTDodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. Tech propels Kia to best-ever IQS finishMon, 22 Jun 2015 00:01:00 ESTWhile automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. Kia rises in J.D. Power quality; Japanese fall below average Wed, 17 Jun 2015 13:00:00 ESTKia topped all other nonpremium brands in J.D. 10 mobility startups get ready for big leaguesMon, 15 Jun 2015 00:01:00 ESTTen startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer as part of Techstars Mobility, Driven by Detroit. On Twitter, retail events and auto shows are marketing goldFri, 12 Jun 2015 00:01:00 ESTNew data show that retail events and auto shows are key drivers of consumer conversations on Twitter. Dealer putting Mayweather's big-ticket Enzo back on the marketThu, 11 Jun 2015 16:15:33 ESTA familiar guest is back at exotic-car dealership Fusion Luxury Motors. The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in January is going back up for sale. Dodge brothers return in a new set of adsWed, 10 Jun 2015 14:51:25 ESTDodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger. 10 mobility startups get ready for big leagues at Detroit's Ford FieldTue, 9 Jun 2015 15:43:59 ESTTen startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer as part of Techstars Mobility, Driven by Detroit. Agency staff learned the ropes in the showroomMon, 8 Jun 2015 00:01:00 ESTPreston Automotive Group bets it can help other dealerships improve their digital marketing. FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all agesSat, 6 Jun 2015 00:01:00 ESTWhen video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Chrysler's designers. Consumer panel shares likes and dislikes about today's car techThu, 4 Jun 2015 16:34:51 ESTIt seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise. Can you handle a 2,500-plus hp SRT? Video game will let you tryTue, 2 Jun 2015 17:45:00 ESTDETROIT -- Fiat Chrysler has joined the parade of video game concept cars with the hulkish SRT Tomahawk Vision Gran Turismo. How BMW saleswoman builds rapport, trust and her brand on social mediaFri, 22 May 2015 12:02:41 ESTThe chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. Well-heeled houseguests experience Lincoln luxuryMon, 11 May 2015 00:01:00 ESTLincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the high-end materials of its Black Label auto trim. The evolution of the Hellcat logoMon, 11 May 2015 14:53:26 ESTThe Hellcat was never meant to be a tame kitty. How Dodge stoked viral flame for HellcatsSun, 10 May 2015 00:01:00 ESTThe 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Chevy seeks youthful audience with humor, surprisesSun, 10 May 2015 00:01:00 ESTChevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting. Inside the mind of Fiat Chrysler's marketing bossSat, 9 May 2015 00:01:00 ESTOlivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition. He's sold Floyd Mayweather 39 cars and countingMon, 4 May 2015 00:01:00 ESTLos Angeles exotic-car dealer Obi Okeke was sound asleep when his phone rang one morning at 3 a.m. last year. He's sold boxing champ Floyd Mayweather 39 cars #8230; and countingWed, 29 Apr 2015 14:45:00 ESTObi Okeke has sold 39 cars to welterweight champ Mayweather, including a $3.2 million Ferarri Enzo and three Bugatti Veyrons that are worth $6.2 million combined. Toyota's message to critics who, um, pooh-pooh fuel cellsWed, 22 Apr 2015 15:40:35 ESTTongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. How Hyundai's synchronized 'Message to Space' came togetherTue, 21 Apr 2015 10:41:39 ESTBefore Hyundai could send 'A Message to Space,' it had to deal with a slew of hurdles on Earth. Test Drive TV mobile app delivers official car videos to enthusiastsMon, 20 Apr 2015 14:32:26 ESTA new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live. New Jeep Renegade ad campaign has an indie-rock youth vibeFri, 17 Apr 2015 08:00:00 ESTIn its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts. Honda manager says effective auto design stretches well beyond the vehicleWed, 15 Apr 2015 16:01:14 ESTThe car is just one piece of the mobility pie that auto designers consider when pursuing new ideas, says Jason Wilbur, manager of Honda's Advanced Design Studio. Honda teams up with NBC, SNL for digital video seriesTue, 14 Apr 2015 12:22:21 ESTThe 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the 'Saturday Night Line' original digital video series. Hyundai's 'Message to Space' from a girl to her astronaut dadTue, 14 Apr 2015 15:11:26 ESTTo help an astronaut's 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in... Kia Sorento campaign targets the adventurousMon, 13 Apr 2015 11:56:06 ESTKia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service. Honda searches YouTube to find Latino influencers for CR-VMon, 13 Apr 2015 00:01:00 ESTAmerican Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover. How Toyota does 'heavy metal' musicWed, 8 Apr 2015 15:00:00 ESTToyota Gifony allows people to mix the sights and sounds from the automaker's plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together. Mercedes scores, too, as Duke tops WisconsinWed, 8 Apr 2015 00:01:00 ESTMercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a...