en-usVince Bond Jr. Feed Fiat Chrysler to air 3 Super Bowl adsThu, 29 Jan 2015 16:21:48 ESTFiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter. Nissan teases Super Bowl ad; full reveal will wait until big gameWed, 28 Jan 2015 11:23:36 ESTNissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. Mercedes debuts Super Bowl ad on 'Ellen' showMon, 26 Jan 2015 15:49:12 ESTMercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show' BMW Super Bowl ad compares i3 with early InternetMon, 26 Jan 2015 10:20:45 ESTIn BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. Super Bowl advertisers hype their messages early and oftenMon, 26 Jan 2015 00:01:00 ESTBuilding an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis... Many auto brands pass on Super Bowl adsSat, 24 Jan 2015 00:01:00 ESTThe Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. Outsmart the fake pay stubSat, 24 Jan 2015 14:00:00 ESTMissing pay stubs are pitfalls for finance and insurance managers. Finance managers don't want to ask a potential customer to go home and get a couple of pay stubs to verify his or her income. That customer may not come back. Hyundai is the latest carmaker to 'take a time out' from Super BowlFri, 23 Jan 2015 21:08:54 ESTHyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year. Toyota channels Muhammad Ali for Camry Super Bowl spotFri, 23 Jan 2015 13:59:25 ESTToyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. Nissan uses zany videos to boost Super Bowl spotThu, 22 Jan 2015 16:51:14 ESTNissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline. Audi to sit out Super Bowl for first time in 7 yearsTue, 20 Jan 2015 10:39:33 ESTVolkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. Ford, Lincoln say no Super Bowl ads as more brands stay on sidelinesMon, 19 Jan 2015 15:28:25 ESTFord and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year. Acura launches new ILX ad during AFC gameSat, 17 Jan 2015 17:50:02 ESTAcura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign. Toyota Super Bowl ads honor dads; Mercedes taps Jerry RiceFri, 16 Jan 2015 12:51:33 ESTToyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington. BMW to pitch i3 electric in Super BowlThu, 15 Jan 2015 15:08:10 ESTBMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game's first quarter. Honda's latest take on personal mobilityTue, 13 Jan 2015 15:40:41 ESTThe mobility movement that's spreading across the industry isn't limited to city streets. Ford GT to get featured in Forza Motorsport 6 gameMon, 12 Jan 2015 19:45:00 ESTIt's no surprise that the Ford GT supercar will grace the cover of the newly announced Forza Motorsport 6, the flagship racing title of the Xbox One game console. Luxury champ BMW spent big on spiffsMon, 12 Jan 2015 00:01:00 ESTIn a year in which BMW reclaimed the U.S. luxury sales title from Mercedes-Benz, BMW hiked incentives and outspent its top rival by more than $670 per vehicle. Inside the hush-hush competitive world of concept carsSat, 3 Jan 2015 00:01:00 ESTProtecting the secrets of industry rivals while simultaneously working with them to outshine one another can be a peculiar position. The ultimate marketing vehicle?Mon, 8 Dec 2014 00:01:00 ESTThe center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? For automakers and their technology partners, it's an... Mercedes wins November U.S. luxury crown, trails BMW for annual titleTue, 2 Dec 2014 09:00:04 ESTMercedes-Benz, trailing BMW by a narrow 1,830-vehicle margin following record sales in November, has one month to overtake its German rival and retain its crown as the No. 1 luxury brand in the United States. Continental's electronics, Korea units to plead guilty to price fixingMon, 24 Nov 2014 16:16:59 ESTSouth Korean suppliers Continental Automotive Electronics and Continental Automotive Korea will plead guilty to rigging the prices of instrument panel clusters and pay a criminal fine of $4 million, the U.S. Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, futureThu, 20 Nov 2014 15:36:33 ESTIt's ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports. Just how bad is that traffic jam ahead? New tech lets drivers see itTue, 18 Nov 2014 15:36:34 ESTTraffic apps that alert users of upcoming delays aren't unheard of these days. Subaru unveils VIZIV GT Vision virtual racer for 'Gran Turismo 6' gamersTue, 18 Nov 2014 16:58:00 ESTSubaru is the latest automaker to embrace the virtual racing scene with a hyperfuturistic concept for 'Gran Turismo 6' on the PlayStation 3 game system. Tapping the potential of smartphonesMon, 10 Nov 2014 00:01:00 ESTAutomakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless... BMW tops in luxury sales, despite Mercedes' best month of 2014Mon, 3 Nov 2014 16:36:06 ESTThe BMW brand had its strongest October sales performance ever to top Mercedes-Benz, which recorded its best month so far this year. $716 million question: Does Twitter spur sales?Mon, 3 Nov 2014 00:01:00 ESTIt's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask. Infotainment bugs bite in reliability surveyMon, 3 Nov 2014 00:01:00 ESTAs consumer demand for automotive infotainment systems that blend with digital lifestyles has grown the past few years, so have gripes about buggy or confusing technology that still isn't quite ready for prime time.