en-usVince Bond Jr. Feed Yes, millennials want to see a car dealer, Edmunds saysFri, 27 Mar 2015 08:00:00 ESTMillennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. Dodge monkeys around with CGI in new adsThu, 26 Mar 2015 16:06:52 ESTEnforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's 'Fast N' Loud' to restore order in an ad campaign that launched this month. Acura targets millennials in musical social campaign for ILXThu, 26 Mar 2015 17:29:56 ESTAcura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound. J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spendingMon, 23 Mar 2015 15:04:53 ESTJ.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing campaigns and incentives. Infiniti, auto advertisers see digital boost from March MadnessFri, 20 Mar 2015 19:45:00 ESTMarch Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto advertisers such as Infiniti that are going all-in with digital marketing... Acura mixes a little 'memeness' with March MadnessThu, 19 Mar 2015 18:15:00 ESTAcura is adding a little 'memeness' to March Madness with a digital promotion on ESPN.com. Buick has a March Madness tourney of its ownSun, 15 Mar 2015 19:00:00 ESTBuick is joining in on the March Madness bracket craze with its own 'Sweet 16. Safety highlights, mpg, limited-time offers can make digital ads more effective, study saysThu, 12 Mar 2015 09:00:00 ESTMentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report. Automakers spot a profit opportunity in mobility servicesMon, 9 Mar 2015 00:01:00 ESTChanging mobility habits among consumers are fueling an aggressive exploration of new business models by automakers that could potentially pad their bottom lines in the decades to come -- even if fewer people buy cars. Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leadsMon, 9 Mar 2015 00:01:00 ESTInfiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly... Dodge extends ties with 'Fast and Furious' movie seriesMon, 9 Mar 2015 16:30:00 ESTDodge is continuing its partnership with the high-octane 'Fast and Furious' movie franchise with the upcoming Furious 7. Magna enters mobility race with partnershipMon, 9 Mar 2015 00:01:00 ESTAutomakers aren't the only ones with a hand in the mobility game. Don't forget about suppliers such as Magna International, for instance, that could slide in and make a play as well. RideScout CEO: An Army vet's view of mobilityMon, 9 Mar 2015 00:01:00 ESTServing in the Iraqi desert helped spark Army veteran Joseph Kopser's idea for mobility app RideScout. Surveys can lie, but the brain knows if shoppers like adsSat, 7 Mar 2015 00:01:00 ESTAuto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti dropTue, 24 Feb 2015 12:45:00 ESTBuick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from Consumer Reports. Lexus finished No. Longtime Chrysler exec George Butts dies at 91Tue, 17 Feb 2015 11:27:58 ESTLongtime Chrysler executive George Butts, who held positions in the product planning, stamping and quality divisions, died last week in Florida. He was 91. Brady handoff generates more publicity for ColoradoWed, 11 Feb 2015 12:31:03 ESTSuper Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado. Fiat Chrysler launches millennial marketing push for Jeep RenegadeMon, 9 Feb 2015 15:51:28 ESTThe Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV. How Chevy pulled off its Super Bowl 'blackout'Mon, 9 Feb 2015 00:01:00 ESTChevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. No big bucks for a Super Bowl ad? No problemFri, 6 Feb 2015 18:00:00 ESTMitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. Mercedes takes early luxury lead, resurgent Lexus jumps to No. 2Tue, 3 Feb 2015 15:53:25 ESTMercedes-Benz opened 2015 with a record January to take an early lead in the US luxury race, but a surging Lexus is nipping at its heels. 2014's luxury champ, BMW, finds itself in third place after the first month. How automakers fared capturing eyeballs during the Super BowlMon, 2 Feb 2015 17:09:58 ESTSuper Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in. Nissan's Diaz leads automaker's return to Super Bowl after 18-year absenceSun, 1 Feb 2015 19:30:00 ESTNissan's 18-year hiatus from the Super Bowl ended tonight #8212; thanks to a simple question from sales and marketing chief Fred Diaz: 'Why aren't we in the Super Bowl?' Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl adsSun, 1 Feb 2015 13:15:00 ESTOn a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria. Fiat Chrysler to air 3 Super Bowl adsThu, 29 Jan 2015 16:21:48 ESTFiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter. Nissan teases Super Bowl ad; full reveal will wait until big gameWed, 28 Jan 2015 11:23:36 ESTNissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. Mercedes debuts Super Bowl ad on 'Ellen' showMon, 26 Jan 2015 15:49:12 ESTMercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show' BMW Super Bowl ad compares i3 with early InternetMon, 26 Jan 2015 10:20:45 ESTIn BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. Super Bowl advertisers hype their messages early and oftenMon, 26 Jan 2015 00:01:00 ESTBuilding an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis... Many auto brands pass on Super Bowl adsSat, 24 Jan 2015 00:01:00 ESTThe Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. Outsmart the fake pay stubSat, 24 Jan 2015 14:00:00 ESTMissing pay stubs are pitfalls for finance and insurance managers. Finance managers don't want to ask a potential customer to go home and get a couple of pay stubs to verify his or her income. That customer may not come back. Hyundai is the latest carmaker to 'take a time out' from Super BowlFri, 23 Jan 2015 21:08:54 ESTHyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year. Toyota channels Muhammad Ali for Camry Super Bowl spotFri, 23 Jan 2015 13:59:25 ESTToyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. Nissan uses zany videos to boost Super Bowl spotThu, 22 Jan 2015 16:51:14 ESTNissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline. Audi to sit out Super Bowl for first time in 7 yearsTue, 20 Jan 2015 10:39:33 ESTVolkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. Ford, Lincoln say no Super Bowl ads as more brands stay on sidelinesMon, 19 Jan 2015 15:28:25 ESTFord and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year. Acura launches new ILX ad during AFC gameSat, 17 Jan 2015 17:50:02 ESTAcura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign. Toyota Super Bowl ads honor dads; Mercedes taps Jerry RiceFri, 16 Jan 2015 12:51:33 ESTToyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington. BMW to pitch i3 electric in Super BowlThu, 15 Jan 2015 15:08:10 ESTBMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game's first quarter. Honda's latest take on personal mobilityTue, 13 Jan 2015 15:40:41 ESTThe mobility movement that's spreading across the industry isn't limited to city streets. Ford GT to get featured in Forza Motorsport 6 gameMon, 12 Jan 2015 19:45:00 ESTIt's no surprise that the Ford GT supercar will grace the cover of the newly announced Forza Motorsport 6, the flagship racing title of the Xbox One game console. Luxury champ BMW spent big on spiffsMon, 12 Jan 2015 00:01:00 ESTIn a year in which BMW reclaimed the U.S. luxury sales title from Mercedes-Benz, BMW hiked incentives and outspent its top rival by more than $670 per vehicle. Inside the hush-hush competitive world of concept carsSat, 3 Jan 2015 00:01:00 ESTProtecting the secrets of industry rivals while simultaneously working with them to outshine one another can be a peculiar position.