en-usVince Bond Jr. Feed Big auto shows forced to share the spotlightMon, 26 Sep 2016 00:01:00 ESTNissan's effort to grab headlines with a solo launch event in Miami shows how automakers increasingly are weighing alternatives to the major international auto shows. Nissan makes the most of Miami showMon, 26 Sep 2016 00:01:00 ESTNissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers. VW marketing chief sees opening with immigrantsMon, 26 Sep 2016 00:01:00 ESTVolkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive. BMW reprises its role as filmmakerTue, 20 Sep 2016 14:52:57 ESTBMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called 'The Escape,' and features Hollywood stars. Avoid these Facebook marketing mistakesMon, 19 Sep 2016 00:01:00 ESTMarketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes. Hyundai ads aim for the high roadMon, 19 Sep 2016 00:01:00 ESTHyundai is showing that automakers don't have to bash rivals in order to make their own products look better. Cars.com adds VIN scanning to appMon, 19 Sep 2016 00:01:00 ESTCars.com is making shopping more interactive for consumers perusing dealership lots. New app enables lease customers to skip the showroomMon, 12 Sep 2016 00:01:00 ESTA new app could dealerships recapture business from leasing companies that made inroads with consumers who prefer to avoid the 'runaround' they get at some car dealerships. Cars.com looks to grow after spinoff Sat, 10 Sep 2016 00:01:00 ESTCars.com CEO Alex Vetter says the planned spin-off from broadcast and digital media company Tegna Inc. will position the company for growth, including acquisitions. Proving the value of Facebook adsMon, 5 Sep 2016 00:01:00 ESTPride Chevrolet of Lynn was able to close the loop on a Facebook campaign and prove that its digital outreach was moving metal. Here's how it did so. Photo booth is shooting for clicksMon, 29 Aug 2016 00:01:00 ESTHaving a professional photo booth allows dealerships to showcase high-quality vehicle photos on their website. Could dealers benefit from an ethics code?Sun, 28 Aug 2016 00:01:00 ESTEven though most dealerships do right by their customers, a few bad apples can generate negative headlines that blanket the industry with nagging stereotypes about dishonesty. A code of ethics could help change that. Amazon primed for shoppers, not buyersSat, 27 Aug 2016 00:01:00 ESTThird-party sites are keeping an eye on Amazon Vehicles. The new site offers photos, reviews and other vehicle information, but doesn't sell vehicles or offer links to dealerships, so sites such as Cars. Amazon, expanding automotive business, launches vehicle research portalThu, 25 Aug 2016 11:44:52 ESTAmazon launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own... Nissan goes Rogue with Star Wars promotionMon, 22 Aug 2016 11:54:34 ESTNissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16. Store turns Pokemon Go players into vehicle buyersSat, 20 Aug 2016 00:01:00 ESTStreet Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. By playing off the latest craze, he can build rapport in a low-key way with consumers drawn to his store's lots. Google makes headline newsMon, 15 Aug 2016 00:01:00 ESTGoogle rolled out changes to its search-ad format in late July that give retailers more characters to work with. As a result, auto dealerships can make the sales pitches in their search ads more descriptive. Cox Automotive: A 'house of brands' becomes a retail powerhouseMon, 8 Aug 2016 00:01:00 ESTSeemingly overnight, Cox Automotive has burst on the scene as a broad dealer-services provider that touches three out of four vehicle transactions in some way. Dealer.com helps channel ad dollars locallyMon, 8 Aug 2016 00:01:00 ESTDealer.com increasingly is helping national brands coordinate local digital advertising with dealerships. This car isn't for sale. It's for selling.Sun, 7 Aug 2016 00:01:00 ESTThe pristine paint jobs consumers see in future car commercials could actually be the digitized skin of a virtual chameleon. How automakers compete at the OlympicsSat, 6 Aug 2016 00:01:00 ESTWhile Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. Corvette zooms past sports cars in Twitter engagement for JulyFri, 5 Aug 2016 07:00:00 ESTThe Chevrolet Corvette blew past all other sports cars in the Twitter engagement race in July. Cars.com wants to tell dealers' storyMon, 1 Aug 2016 00:01:00 ESTCars.com's planned purchase of review site DealerRater will help dealerships spread the word about strong employees to a wider spectrum of potential customers, says CEO Alex Vetter. Toyota, Mitsubishi, Volvo improve the most in J.D. Power APEAL StudyWed, 27 Jul 2016 10:00:00 ESTToyota, Mitsubishi and Volvo had the largest improvements among brands with more than one nameplate in J.D. Power's latest study of new-vehicle appeal, while Porsche paced the industry for the 12th consecutive year. Cars.com will buy DealerRater to create review giantTue, 26 Jul 2016 08:30:00 ESTThird-party shopping site Cars.com will buy DealerRater -- a platform where consumers can write reviews about salespeople, dealerships and service shops -- creating what Cars. Mobile app brings online-dating mentality to car shoppingMon, 25 Jul 2016 00:01:00 ESTA new app allows shoppers to swipe through images of new and used vehicles gathered from more than 29,000 dealership sites across the U.S. Automotive Hall of Fame mulls move to downtown DetroitFri, 22 Jul 2016 11:49:33 ESTAfter nearly 20 years in Dearborn, Mich., the Automotive Hall of Fame's president says it's time to move the museum to downtown Detroit. How dealerships can fix 'underselling' right awayFri, 22 Jul 2016 11:00:00 ESTDealerships that suffer from 'underselling' can take a few steps to quickly improve their sales performance, says the head of a mystery-shopping consultancy. Mini campaign will defy labels during OlympicsThu, 21 Jul 2016 11:00:00 ESTOlympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Small Minis take on massive road tripThu, 14 Jul 2016 16:15:00 ESTMini USA isn't joking when it says its cars come standard with friends. This year's two-week 'Mini Takes The States' road trip for Mini owners crosses through 18 states through July 23. Infiniti tops survey on satisfaction among sales prospectsMon, 11 Jul 2016 00:01:00 ESTInfiniti stores outperformed all brands in an annual study on building rapport and satisfaction among potential car buyers. Lyft matures, but still has funMon, 11 Jul 2016 00:01:00 ESTGina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of... Google shift has dealers friending FacebookMon, 11 Jul 2016 00:01:00 ESTFacebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of... Megan Desideri Mon, 11 Jul 2016 00:01:00 ESTUsing creative events, among other marketing tools, to build customer relationships Ford F-150 tops pickups in June Twitter engagementThu, 7 Jul 2016 15:11:19 ESTThe Ford F-150 topped all pickups in Twitter engagement in June, a month where Chevrolet launched a new ad campaign that jabbed the toughness of the F-150's stamped aluminum bed. Startup puts most of the buying process onlineMon, 4 Jul 2016 00:01:00 ESTRoadster's Express Storefront, which has launched in California linked to dealership websites, takes most of the buying process online. Final document signing can take place when a vehicle is delivered to the customer. HYUNDAI-KIA: Small gains and large; records for both Fri, 1 Jul 2016 14:00:00 ESTBoth Kia and Hyundai set June sales records with help from crossovers. Kia sales rose 16 percent last month, while Hyundai sold nine more vehicles than in the year-earlier period. Cleveland got its trophy, and slam-dunk adMon, 27 Jun 2016 00:01:00 ESTWhen the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the... Automakers on board for new Detroit auto show mobility exhibitThu, 23 Jun 2016 12:53:31 ESTGM, Nissan and Toyota will have a presence at the Detroit auto show's new mobility-themed exhibit in 2017. The auto show is also adding an outdoor driving experience on a 1. Before the Cavs' big win, auto ad agency urged fans to believeTue, 21 Jun 2016 14:40:51 ESTWhen the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief. Dealers vulnerable to hackers, survey warnsMon, 20 Jun 2016 00:01:00 ESTA new survey suggests some dealerships could be vulnerable to cyber attacks that would endanger the personal information of their customers. Uber rival jabs 'surge pricing' in New York ad campaignMon, 20 Jun 2016 11:55:50 ESTA rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City. ATandT touts its car connectionsMon, 13 Jun 2016 00:01:00 ESTATandT, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. Bold bet on a 727-hp MustangSat, 11 Jun 2016 00:01:00 ESTLebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count. Porsche ends ad campaign featuring Muhammad AliSat, 11 Jun 2016 09:52:11 ESTPorsche's 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great's death as a show of respect. Mobility startup movement continues in Detroit this summerWed, 8 Jun 2016 11:18:57 ESTAnother band of startups will use the Motor City as a springboard for their mobility-themed ideas this summer. Ford drives Mustang to win Twitter engagement race in MayMon, 6 Jun 2016 11:23:06 ESTFord capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month. Classic Olds, Jaguar share screen in X-Men movieWed, 25 May 2016 14:45:04 ESTVintage Jaguar and Oldsmobile models get screen time in the superhero flick X-Men: Apocalypse, which hits U.S. theaters Friday. Eagles work in concert for Fiat ad shootMon, 23 May 2016 00:01:00 ESTTo grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows. Supercharging a Facebook marketing driveMon, 23 May 2016 00:01:00 ESTQuirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment. Mitsubishi Motors president leaves amid fuel economy scandal, report saysTue, 17 May 2016 16:03:07 ESTThe president of Mitsubishi Motors is stepping down amid a fuel economy scandal that surfaced in April, according to the Nikkei Asian Review. CDK signs up Hendrick groupMon, 16 May 2016 00:01:00 ESTThe Hendrick Automotive Group's 102 dealerships are migrating to CDK Global's dealership management system, switching from Reynolds and Reynolds. JLR marketing: From villains to heroesSat, 14 May 2016 00:01:00 ESTThe Invictus Games are a natural fit for lead sponsor Jaguar Land Rover, a company with a rich military history that is actively working to hire veterans and aid their reintegration after service. Fiat reprises 'blue pill' man to launch 124 Spider ads Fri, 13 May 2016 15:00:00 ESTThe elder gentleman in Fiat's 2015 Super Bowl spot 'Blue Pill,' who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider. Study: Dealerships perform best in lead responseMon, 9 May 2016 00:01:00 ESTAuto dealerships were more prompt than other businesses in following up online leads, but there's still room for improvement, a new study shows. Digital agency Razorfish sees experience trumping messageMon, 9 May 2016 00:01:00 ESTIn a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz... Supercar's Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action. Mon, 9 May 2016 00:01:00 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. Dodge commandeers Bondurant trackSat, 7 May 2016 00:01:00 ESTFCA made a sponsorship offer that the Bondurant Racing School couldn't ignore, and now the Camaros and Corvettes that sped through Bondurant for 13 years have given way to SRTs, Hellcats and Vipers. Audi's Marvel tie-in helped propel the brandThu, 5 May 2016 10:07:49 ESTThe Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. 'Audi Man' Tony Stark takes R8 for a spin in latest superhero flickMon, 18 Apr 2016 13:10:17 ESTAllegiances will be in question during upcoming superhero flick Captain America: Civil War as friends turn to foes. But the alliance between Tony Stark and Audi will be as solid as ever. Ads will tout KBB.com as go-to site for new-car infoMon, 18 Apr 2016 00:01:00 ESTKelley Blue Book wants consumers to know that it can do more than tell them the market value of their vehicles before a trade-in. BMW UK speeds up test drive recruitments with Facebook toolTue, 12 Apr 2016 15:13:57 ESTBMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. Digital Honda ads make it personalMon, 11 Apr 2016 00:01:00 ESTIn online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. LotLinx names digital-marketing vet Boyd its chief revenue officerThu, 7 Apr 2016 09:00:00 ESTLotLinx has named digital marketing veteran Mark Boyd its vice chairman and chief revenue officer. Boyd burst into the automotive retailing scene in 1986 with price configuration technology from his company Chrome Data. A way to track Facebook ad effectivenessMon, 4 Apr 2016 00:01:00 ESTSocial media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars? New Google tools link dealers, mobile shoppersMon, 4 Apr 2016 00:01:00 ESTGoogle has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices. Driving shoes for the Honda Civic crowdFri, 1 Apr 2016 11:02:57 ESTHonda is stepping into the fashion arena with a new driving shoe that was inspired by the redesigned Civic. Google rolls out 2 mobile ad formats for storesFri, 1 Apr 2016 18:37:54 ESTGoogle has rolled out two mobile ad formats to help draw people to dealerships. New vehicles fuel excitement among Lexus dealersFri, 1 Apr 2016 14:00:00 ESTLexus' LC 500, a coupe unveiled in January at the Detroit auto show and expected to go on sale in 2017, and the LF-FC fuel cell concept, which could come to life as the next LS, has Lexus National Dealer Advisory Council... Google paid-ad costs could riseThu, 31 Mar 2016 17:22:55 ESTGoogle has tweaked the layout of its desktop search results to match its mobile format. For dealers, the changes could bring higher prices for paid search ads. Social media firm launches tool to link dealers' systems with FacebookWed, 30 Mar 2016 11:00:00 ESTSocial media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars? Google launches pair of mobile tools to connect car shoppers, dealersWed, 30 Mar 2016 11:00:00 ESTGoogle has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices. Lexus dealers eager for flagship car due in 2017Mon, 28 Mar 2016 00:01:00 ESTLife is good for Lexus dealers, and they expect it to get even better when the new flagship LC 500 arrives in stores in 2017.