Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Wed, 31 Aug 2016 06:00:00 EST Lambo's next act: Targeting women and families http://www.autonews.com/article/20160831/OEM04/160839978/lambos-next-act-targeting-women-and-families Wed, 31 Aug 2016 06:35:53 EST Forget what you know about raging bulls. Lamborghini wants to show you a softer side of Italian supercars. Nissan's 'Heisman House' set to kick off 6th season http://www.autonews.com/article/20160831/RETAIL03/160839982/nissans-heisman-house-set-to-kick-off-6th-season Wed, 31 Aug 2016 07:00:00 EST Nissan launched its latest 'Heisman House' campaign today by adding 2015 Heisman Trophy winner Derrick Henry to the collection of the house's football players. Subaru&'s campaign to keep national parks clean http://www.autonews.com/article/20160830/VIRALVIDEO/308309999/subaru-s-campaign-to-keep-national-parks-clean Tue, 30 Aug 2016 00:01:00 EST The 'Who We Are Is What We Leave Behind' campaign focuses on the carmaker's mission to remove 100 million pounds of visitor-generated trash. Photo booth is shooting for clicks http://www.autonews.com/article/20160829/RETAIL07/308299994/photo-booth-is-shooting-for-clicks Mon, 29 Aug 2016 00:01:00 EST Having a professional photo booth allows dealerships to showcase high-quality vehicle photos on their website. Subaru brings family-safety message home in very different ways http://www.autonews.com/article/20160829/RETAIL03/160829865/subaru-brings-family-safety-message-home-in-very-different-ways Mon, 29 Aug 2016 10:11:59 EST Any parent who has ever heard the phone ring in the middle of the night will identify with Subaru's commercial debuting tonight: It's your terrified teen calling to say he or she wrecked the car. First Shift: Another tragedy for Takata http://www.autonews.com/article/20160829/VIDEO/308299900/first-shift-another-tragedy-for-takata Mon, 29 Aug 2016 00:01:00 EST Another Takata tragedy: Truck in fatal crash; Unifor strike vote; Cadillac boss on defense; Chase, TrueCar launch direct shopping, loan program; BMW, Chevy Olympics marketing gold. Amazon, expanding automotive business, launches vehicle research portal http://www.autonews.com/article/20160825/RETAIL03/160829916/amazon-expanding-automotive-business-launches-vehicle-research-portal Thu, 25 Aug 2016 11:44:52 EST Amazon launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides. NSX returns to Japan as an American hybrid import http://www.autonews.com/article/20160824/OEM04/160829930/nsx-returns-to-japan-as-an-american-hybrid-import Wed, 24 Aug 2016 22:00:00 EST The NSX sports car is making a long-awaited homecoming in Japan that underscores the global ambitions of a halo hybrid that must do double duty for the Acura and Honda brands. Mercedes-Benz launches 'Timeless' Federer ads for U.S. Open http://www.autonews.com/article/20160824/RETAIL03/160829936/mercedes-benz-launches-timeless-federer-ads-for-u-s-open Wed, 24 Aug 2016 14:01:12 EST As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. 'Timeless' features the Mercedes SL and Roger Federer -- in multiple forms. Federer travels time with Mercedes-Benz http://www.autonews.com/article/20160823/VIRALVIDEO/308249999/federer-travels-time-with-mercedes-benz Tue, 23 Aug 2016 00:01:00 EST Roger Federer appears to be an immortal in Mercedes-Benz's campaign for the 2017 SL convertible, one of the newest arrivals on our viral list. AutoNews Now: VW dealers' new worry: Poachers http://www.autonews.com/article/20160822/VIDEO/308229919/autonews-now-vw-dealers-new-worry-poachers Mon, 22 Aug 2016 00:01:00 EST Volkswagen dealers' new worry: Poachers; When muscle-car sales lose strength; Mitsu future product; Clapton's old cabriolet captivates at Concours; Germany to VW: Settle dispute. Nissan goes Rogue with Star Wars promotion http://www.autonews.com/article/20160822/RETAIL03/160829986/nissan-goes-rogue-with-star-wars-promotion Mon, 22 Aug 2016 11:54:34 EST Nissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16. Store turns Pokemon Go players into vehicle buyers http://www.autonews.com/article/20160820/RETAIL03/308229982/store-turns-pokemon-go-players-into-vehicle-buyers Sat, 20 Aug 2016 00:01:00 EST Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. By playing off the latest craze, he can build rapport in a low-key way with consumers drawn to his store's lots. Amazon, Hyundai team up for on-demand test drives http://www.autonews.com/article/20160819/RETAIL03/160819815/amazon-hyundai-team-up-for-on-demand-test-drives Fri, 19 Aug 2016 14:19:32 EST An on-demand test-drive program in Los Angeles and Orange County will allow people to book test drives of Hyundai Motor America vehicles via Amazon's Prime Now service. . The program, "Prime Now. Drive Now.," will run this weekend and next weekend. Automotive marketing drives Woodward Dream Cruise http://www.autonews.com/article/20160819/RETAIL03/160819816/automotive-marketing-drives-woodward-dream-cruise Fri, 19 Aug 2016 14:11:03 EST The Woodward Dream Cruise draws more than 1 million people north of Detroit every year for days of pure automotive bliss. All those eager eyeballs in one location means a prime marketing opportunity for the Detroit 3. Dallas dealership group fined for violating 2014 FTC consent order http://www.autonews.com/article/20160818/RETAIL03/160819829/dallas-dealership-group-fined-for-violating-2014-ftc-consent-order Thu, 18 Aug 2016 15:58:52 EST Southwest Kia, which operates three dealerships in the Dallas area, will pay an $85,000 penalty to settle charges by the Federal Trade Commission that it violated a 2014 consent order that prohibited it from deceptive advertising, the agency said. Auto advertising not making big impression during first week of Olympics, index says http://www.autonews.com/article/20160818/RETAIL03/160819835/auto-advertising-not-making-big-impression-during-first-week-of Thu, 18 Aug 2016 13:16:34 EST Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. Infiniti Q60 campaign summons Game of Thrones vibes http://www.autonews.com/article/20160817/VIRALVIDEO/308179973/infiniti-q60-campaign-summons-game-of-thrones-vibes Wed, 17 Aug 2016 00:01:00 EST Kit Harington takes the Infiniti Q60 for a thrilling spin in one of the latest additions to this week's list. AutoNews Now: Toyota, GM pickup-production plays http://www.autonews.com/article/20160817/VIDEO/308179982/autonews-now-toyota-gm-pickup-production-plays Wed, 17 Aug 2016 00:01:00 EST Toyota, GM get creative to boost pickup output; In Louisiana, bracing for floods' impact; Kia, VW crossovers spied, CC seen; Mazda, Lexus auto show makeovers; Audi ad raises eyebrows. Nissan to dangle 5-year, 100,000-mile warranty on 2017 Titan lineup http://www.autonews.com/article/20160815/RETAIL03/160819915/nissan-to-dangle-5-year-100000-mile-warranty-on-2017-titan-lineup Mon, 15 Aug 2016 00:01:00 EST Nissan will offer a five-year/100,000-mile, bumper-to-bumper warranty on the 2017 Titan as it prepares to launch two new, volume variants of the large pickup. 2017 Genesis G90 http://www.autonews.com/article/20160815/OEM03/308159968/2017-genesis-g90 Mon, 15 Aug 2016 00:01:00 EST Though it will carry the torch for the new Genesis luxury division, the 2017 G90 is a spiritual successor to the earlier Hyundai Equus. Google makes headline news http://www.autonews.com/article/20160815/RETAIL03/308159944/google-makes-headline-news Mon, 15 Aug 2016 00:01:00 EST Google rolled out changes to its search-ad format in late July that give retailers more characters to work with. As a result, auto dealerships can make the sales pitches in their search ads more descriptive. For Genesis, it's just the beginning http://www.autonews.com/article/20160814/OEM03/308159967/for-genesis-its-just-the-beginning Sun, 14 Aug 2016 00:01:00 EST Genesis' general manager Erwin Raphael is fine with having just a pair of larger sedans in his arsenal for now. JLR performance shop is no boys club http://www.autonews.com/article/20160813/RETAIL03/160819933/jlr-performance-shop-is-no-boys-club Sat, 13 Aug 2016 00:01:00 EST JLR is searching for an edge as it develops a performance line that it hopes one day will be as strong as BMW's M and Mercedes' AMG. The many flavors of Infiniti&'s QX30 http://www.autonews.com/article/20160813/RETAIL03/160819944/the-many-flavors-of-infiniti-s-qx30 Sat, 13 Aug 2016 00:01:00 EST Infiniti now has a compact crossover in its lineup, but the company has its work cut out for launching it. Nissan awkwardly attempts product placement in Rio http://www.autonews.com/article/20160811/VIRALVIDEO/308129998/nissan-awkwardly-attempts-product-placement-in-rio Thu, 11 Aug 2016 00:01:00 EST In the latest viral video to make our chart, Nissan attempts to persuade Olympic athletes to 'naturally' incorporate its brand into their competitions. AutoNews Now: A missed opportunity for dealers? http://www.autonews.com/article/20160809/VIDEO/308099980/autonews-now-a-missed-opportunity-for-dealers Tue, 9 Aug 2016 00:01:00 EST Dealers missing chance to court Middle Eastern buyers, diversity expert says; Why Jaguar is heating up; 'New Way to Look at Fiat'; Mitsu crossover spied; 9-speed gearbox glitch. Lear renames electrical business segment to emphasize connectivity http://www.autonews.com/article/20160809/OEM10/160809809/lear-renames-electrical-business-segment-to-emphasize-connectivity Tue, 9 Aug 2016 11:49:20 EST Lear Corp. said it has renamed its electrical business segment "E-Systems" to better reflect the complexity of its automotive electrical systems. First Shift: Unifor: Invest or we may strike http://www.autonews.com/article/20160809/VIDEO/308099979/first-shift-unifor-invest-or-we-may-strike Tue, 9 Aug 2016 00:01:00 EST Unifor stands firm on Detroit 3 factory investments; BMW pokes fun at Tesla in ad campaign; Volkswagen Group fined in Italy; Trump on trade issues. Jaguar Land Rover taps Havas Formula to handle public relations in U.S. http://www.autonews.com/article/20160809/RETAIL03/160809814/jaguar-land-rover-taps-havas-formula-to-handle-public-relations-in-u Tue, 9 Aug 2016 07:24:26 EST Jaguar Land Rover has hired Havas Formula as its agency of record for automotive and lifestyle public relations in the U.S., following a competitive review. BMW takes on Tesla in new ads http://www.autonews.com/article/20160808/RETAIL03/160809823/bmw-takes-on-tesla-in-new-ads Mon, 8 Aug 2016 15:02:03 EST BMW is taking direct aim at Tesla in new ads for its 330e electric plug-in hybrid. Two new TV spots don't mention Tesla by name. First Shift: Triple cheat at Audi? http://www.autonews.com/article/20160808/VIDEO/308089934/first-shift-triple-cheat-at-audi Mon, 8 Aug 2016 00:01:00 EST Triple cheat at Audi?; Backlash against Cadillac's 'Project Pinnacle'; Chris Urmson quits Google car project; Ghosn carries a torch; Chevy Bolt tricky task for designers in S. Korea. Ghosn bets on Brazil's recovery during Rio Olympics http://europe.autonews.com/article/20160808/ANE/160809835/ghosn-bets-on-brazils-recovery-during-rio-olympics Mon, 8 Aug 2016 05:23:37 EST Like so many things in Rio de Janeiro, Carlos Ghosn's turn in the Olympic Torch Relay on Friday didn't go as planned, but the Renault-Nissan CEO has his eye firmly on other goals as he bets on the future recovery of the country's battered economy. N.Y. seminar to feature 4 auto marketing execs http://www.autonews.com/article/20160808/RETAIL03/160809840/n-y-seminar-to-feature-4-auto-marketing-execs Mon, 8 Aug 2016 00:01:00 EST Automotive News will host its fifth annual New York Marketing Seminar Sept. 20 at the Cipriani Wall Street. Dealer.com helps channel ad dollars locally http://www.autonews.com/article/20160808/RETAIL03/160809854/dealer-com-helps-channel-ad-dollars-locally Mon, 8 Aug 2016 00:01:00 EST Dealer.com increasingly is helping national brands coordinate local digital advertising with dealerships. Marketing challenge: Pitching safety - safely http://www.autonews.com/article/20160808/RETAIL03/308089978/marketing-challenge-pitching-safety-safely Mon, 8 Aug 2016 00:01:00 EST How do automakers pitch their advanced driver-assistance technology without appearing to abet inattentive driving? That's the challenge facing marketers as they try to succinctly convey the benefits of a new generation of safety technologies. This car isn't for sale. It's for selling. http://www.autonews.com/article/20160807/RETAIL03/308089987/this-car-isnt-for-sale-its-for-selling Sun, 7 Aug 2016 00:01:00 EST The pristine paint jobs consumers see in future car commercials could actually be the digitized skin of a virtual chameleon. How automakers compete at the Olympics http://www.autonews.com/article/20160806/RETAIL03/308089986/how-automakers-compete-at-the-olympics Sat, 6 Aug 2016 00:01:00 EST While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. Corvette zooms past sports cars in Twitter engagement for July http://www.autonews.com/article/20160805/RETAIL03/160809875/corvette-zooms-past-sports-cars-in-twitter-engagement-for-july Fri, 5 Aug 2016 07:00:00 EST The Chevrolet Corvette blew past all other sports cars in the Twitter engagement race in July. Consumer Reports presses U.S. to raise compensation for VW diesel owners http://www.autonews.com/article/20160805/OEM/160809851/consumer-reports-presses-u-s-to-raise-compensation-for-vw-diesel Fri, 5 Aug 2016 11:54:10 EST Consumer Reports urged the Justice Department to hike compensation for 475,000 owners of VW diesel vehicles that skirt emissions rules, and allow owners who opt for a fix the right to reconsider the decision later. Toyota evokes 'Hands across America' with Olympics campaign http://www.autonews.com/article/20160805/RETAIL03/308059983/toyota-evokes-hands-across-america-with-olympics-campaign Fri, 5 Aug 2016 05:00:00 EST Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery. Ford uses Olympics to get aggressive on Snapchat http://www.autonews.com/article/20160804/RETAIL03/160809886/ford-uses-olympics-to-get-aggressive-on-snapchat Thu, 4 Aug 2016 08:56:27 EST Ford is about to make its most aggressive play yet on Snapchat and the automaker is using the Olympics to launch the campaign. There's just one problem: Ford is not an official Olympics sponsor. Enterprise does more than rent cars -- and now its ads say that http://www.autonews.com/article/20160803/RETAIL03/160809922/enterprise-does-more-than-rent-cars-and-now-its-ads-say-that Wed, 3 Aug 2016 11:07:05 EST Enterprise doesn't want to just pick you up. It wants to sell you a car, too. Even though the rental car giant has been selling vehicles since 1962, that side of its business has been mostly absent from its TV advertising. That will change this week. American Axle poised to open Detroit tech center http://www.autonews.com/article/20160802/OEM10/160809948/american-axle-poised-to-open-detroit-tech-center Tue, 2 Aug 2016 12:31:52 EST American Axle and Manufacturing, the Detroit manufacturer of driveline systems, is on track for the formal opening of its $30 million Advanced Technology Development Center this year, according to Nigel Francis, the supplier's vice president of... GM will take aim at VW with diesel Chevy Cruze http://www.autonews.com/article/20160802/RETAIL03/160809957/gm-will-take-aim-at-vw-with-diesel-chevy-cruze Tue, 2 Aug 2016 08:51:25 EST Chevrolet will go after Volkswagen's diesel customers with its plan to launch a new diesel engine in the Chevrolet Cruze. Dan Nicholson, GM's vice president for global propulsion systems, said the car is expected to arrive in 2017 and feature a 1. First Shift: What motivates moves to Mexico http://www.autonews.com/article/20160801/VIDEO/308019909/first-shift-what-motivates-moves-to-mexico Mon, 1 Aug 2016 00:01:00 EST What motivates moves to Mexico; Tesla buying SolarCity; Sonic to offer online purchasing; Delphi self-driving project; Snyder: July's big hope; Addicted to Dodge? AN picks new sales, marketing leaders http://www.autonews.com/article/20160801/OEM02/308019969/an-picks-new-sales-marketing-leaders Mon, 1 Aug 2016 00:01:00 EST Automotive News has made several changes to its advertising and marketing teams. M-B pulls Drive Pilot ad after complaint http://www.autonews.com/article/20160801/RETAIL03/308019956/m-b-pulls-drive-pilot-ad-after-complaint Mon, 1 Aug 2016 00:01:00 EST Mercedes-Benz USA pulled an ad for the redesigned 2017 E-class sedan last week after consumer and safety advocates called the spot misleading in its depiction of the vehicle's driver-assist systems and urged the Federal Trade Commission to... New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated' http://www.autonews.com/article/20160729/RETAIL03/160729807/new-dodge-ad-campaign-launched-with-tagline-domestic-not-domesticated Fri, 29 Jul 2016 15:53:24 EST Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." AutoNation expands TrueCar pilot, in latest sign of reconciliation http://www.autonews.com/article/20160729/RETAIL/160729808/autonation-expands-truecar-pilot-in-latest-sign-of-reconciliation Fri, 29 Jul 2016 15:32:35 EST After getting good results in an initial pilot program, AutoNation will expand its use of TrueCar to at least 23 more dealerships.