Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Thu, 19 Oct 2017 06:00:00 EST Nissan comes to the rescue http://www.autonews.com/article/20171018/VIRALVIDEO/310189998/nissan-comes-to-the-rescue Wed, 18 Oct 2017 12:00:00 EST When a fellow pickup driver gets stuck in the mud, a Nissan Titan owner lends a hand. Lexus re-evaluating partnership with Weinstein Co. http://www.autonews.com/article/20171017/RETAIL03/171019686/lexus-re-evaluating-partnership-with-weinstein-co Tue, 17 Oct 2017 18:05:33 EST Toyota's Lexus brand is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women for decades. Nissan applies chuckles to big pickup marketing http://www.autonews.com/article/20171014/RETAIL03/171019735/nissan-titan-truck-marketing-advertising Sat, 14 Oct 2017 17:57:33 EST Nissan's newest Titan TV ad inserts a belly laugh into the solemn no-nonsense world of advertising big pickups. VW's hippie ad includes classic Microbus and Beetle but no new cars http://www.autonews.com/article/20171013/RETAIL03/171019785/vws-hippie-ad-includes-classic-microbus-and-beetle-but-no-new-cars Fri, 13 Oct 2017 07:59:05 EST It's rare for an automaker to run a TV ad that does not include a single shot of a new car. But that is what VW is doing with a hippie-filled spot touting its new six-year/72,000-mile bumper-to-bumper warranty. Waymo goes public with comprehensive autonomous safety assessment http://www.autonews.com/article/20171012/MOBILITY/171019790/waymo-autonomous-safety-disclosure-marketing Thu, 12 Oct 2017 19:44:06 EST Waymo, Google's self-driving car affiliate, made a comprehensive safety assessment of its autonomous vehicles available to the public on Thursday, publishing a detailed safety report on its website. Cadillac's Melody Lee to lead Book vehicle subscription expansion http://www.autonews.com/article/20171011/RETAIL03/171019837/cadillac-book-expansion-melody-lee Wed, 11 Oct 2017 14:58:04 EST Melody Lee, director of brand marketing, will be global director of Book by Cadillac, effective Nov. 1. She will oversee the car service program as it enters its "next phase of growth," according to Cadillac. Audi makes actor think faster http://www.autonews.com/article/20171011/VIRALVIDEO/310119928/audi-makes-actor-think-faster Wed, 11 Oct 2017 13:00:00 EST In the latest viral video to join our charts, Audi pairs up with social media site Reddit for a special "Ask Me Anything." FCA rescinds 368-hp rating on 2018 Jeep Wrangler's 4-cylinder http://www.autonews.com/article/20171011/OEM01/171019839/2018-jeep-wrangler-horsepower-rating-four-cylinder-engine Wed, 11 Oct 2017 12:26:26 EST FCA has rescinded the information it filed with NHTSA concerning the power output of the 2.0-liter turbocharged I-4 engine it plans to put in some versions of the upcoming 2018 Jeep Wrangler. Intel, LeBron James team up to build trust in autonomous cars http://www.autonews.com/article/20171009/MOBILITY/171009772/lebron-james-intel-autonomous-cars Mon, 9 Oct 2017 15:56:56 EST Intel has tapped LeBron James to headline a commercial touting autonomous cars. Waymo launches U.S. ad campaign to promote driverless car safety http://www.autonews.com/article/20171009/RETAIL03/171009773/waymo-launches-u-s-ad-campaign-to-promote-driverless-car-safety Mon, 9 Oct 2017 14:00:42 EST Google's self-driving car affiliate Waymo and several groups are launching a campaign aimed at convincing skeptical Americans of what they say is the value and safety of driverless cars. Virtual drives let buyers try features they usually don't http://www.autonews.com/article/20171009/RETAIL03/171009843/virtual-drives-let-buyers-try-features-they-usually-dont Mon, 9 Oct 2017 00:01:00 EST Dealerships are using virtual reality test-drive videos, and augmented reality, to add flair to shoppers' mundane task of vehicle research. Ready or not, the 6-second ad is here http://www.autonews.com/article/20171009/RETAIL03/171009845/ready-or-not-the-6-second-ad-is-here Mon, 9 Oct 2017 00:01:00 EST Who needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept. Cadillac House is not so Cadillac http://www.autonews.com/article/20171009/RETAIL01/171009828/cadillac-house-is-not-so-cadillac Mon, 9 Oct 2017 00:01:00 EST I've been following Cadillac for 15 years and note that sales for 2017 will be below 2014, so I need not ask what all the "Cadillac House" buzz has done for sales. Toyota aims to rev up sedan fans with music http://www.autonews.com/article/20171007/RETAIL03/171009846/camry-toyota-ad-campaign Sat, 7 Oct 2017 00:01:00 EST Toyota's "Sensations" ad campaign uses intergenerational music and a lot of engine noise to show that the Camry isn't just a household appliance. Chevy merges its truck history http://www.autonews.com/article/20171004/VIRALVIDEO/310049999/chevy-merges-its-truck-history Wed, 4 Oct 2017 11:00:00 EST In the latest video to join our viral video charts, Chevrolet takes a look back at its truck messaging from the early years to current day. Carmakers rush to put Saudi women behind wheels of their models http://www.autonews.com/article/20171002/GLOBAL/171009945/carmakers-rush-to-put-saudi-women-behind-wheels-of-their-models Mon, 2 Oct 2017 13:03:12 EST Car companies haven't wasted any time courting the 9 million potential customers unlocked when Saudi Arabia lifted its ban on women drivers. Autobytel changes name to AutoWeb http://www.autonews.com/article/20171002/RETAIL/171009949/autobytel-marketing-namechange-wallstreet Mon, 2 Oct 2017 11:01:27 EST Autobytel will change its name to AutoWeb, and the company's stock ticker symbol will switch to "AUTO" from "ABTL." Loss of marketing exec Tina Mueller stings at Opel http://www.autonews.com/article/20171002/OEM02/171009992/loss-of-marketing-exec-stings-at-opel Mon, 2 Oct 2017 00:01:00 EST Tina Mueller was a bright spot in Opel's management, having revived what was perceived to be a bankrupt brand in Germany. Saudi ad reflects well on Ford http://www.autonews.com/article/20171002/RETAIL03/171009978/saudi-ad-reflects-well-on-ford Mon, 2 Oct 2017 00:01:00 EST Ford Motor Co. celebrated Saudi Arabia's decision to allow women to drive with an eye-catching ad on Twitter. As Texas State Fair opens, outlook for state's auto market is upbeat http://www.autonews.com/article/20170928/RETAIL03/170929796/texas-state-fair-recovery-harvey Thu, 28 Sep 2017 06:07:15 EST Things are looking brighter for Texas' auto market as parts of the state hardest hit by low oil prices and natural disasters start the long road to recovery. Chevrolet marks 100 years of making pickups with special Silverado, Colorado http://www.autonews.com/article/20170928/RETAIL03/170929788/chevy-silverado-centennial-variant-texas Thu, 28 Sep 2017 10:30:00 EST Chevrolet this fall is launching two special edition pickups that commemorate 100 years of building pickups. Ford pushes into the $100,000 range with new F-450 Limited http://www.autonews.com/article/20170928/RETAIL03/170929804/ford-fseries-450limited-pickup Thu, 28 Sep 2017 09:00:00 EST Ford is adding the F-450 Limited top-line pickup to its lineup this fall. The starting price, including shipping, is $87,100. Why new pickup producers can't ignore Texas http://www.autonews.com/article/20170928/BLOG06/170929780/pickups-texas-marketing-truett-blog Thu, 28 Sep 2017 12:45:34 EST Some advice for any automaker thinking about the U.S. pickup market: Don't ignore Texas. Chevy bow tie logo goes retro http://www.autonews.com/article/20170928/RETAIL03/170929783/chevy-bow-tie-logo-goes-retro Thu, 28 Sep 2017 12:08:35 EST To celebrate 100 years since the debut of Chevy's first pickup, the 1918 490 Light Delivery, Chevrolet updated the badge from the 1918 truck and will affix it to two special edition 2018 pickups Let there be light for Genesis http://www.autonews.com/article/20170927/BLOG06/170929807/hyundai-genesis-luxury-sales Wed, 27 Sep 2017 15:09:39 EST Hyundai's luxury spinoff brand Genesis is off to a good start, despite a number of headwinds. Delphi renames automated driving business 'Aptiv' http://www.autonews.com/article/20170927/MOBILITY/170929822/delphi-marketing-autonomous-driving-technology-spinoff Wed, 27 Sep 2017 09:30:00 EST Delphi Automotive said it will rename its automated driving business to reflect its focus on keeping up with future technologies. The new name is Aptiv. Dubai tests German-built Volocopter drone taxi http://europe.autonews.com/article/20170927/ANE/170929826/dubai-tests-german-built-volocopter-drone-taxi Wed, 27 Sep 2017 06:58:39 EST Dubai staged the first public test of a German-built drone taxi, offering a peek at what it might #8212; or will #8212; be like to commute by flying car. Kia flashes Sorento's bling http://www.autonews.com/article/20170927/VIRALVIDEO/309279999/kia-flashes-sorentos-bling Wed, 27 Sep 2017 00:01:00 EST In the latest video to join our viral video charts, Kia gives a detailed look at its Sorento crossover. The diesel class of 2018 is small but efficient http://www.autonews.com/article/20170926/BLOG06/170929847/the-diesel-class-of-2018-is-small-but-efficient Tue, 26 Sep 2017 11:30:00 EST In the EPA's 2018 preliminary fuel economy guide, the listing of the model year's light-duty diesel-powered vehicles, is a pretty barren place. Self-driving car advocates launch ad campaign to prod Congress http://www.autonews.com/article/20170926/MOBILITY/170929858/self-driving-car-advocates-launch-ad-campaign-to-prod-congress Tue, 26 Sep 2017 06:39:44 EST A coalition of supporters of self-driving cars will run ads this week in social media and Washington newspapers, in an effort to convince Congress to adopt sweeping legislation to boost the nascent industry. Opel marketing chief to leave automaker, report says http://europe.autonews.com/article/20170925/ANE/170929881/opel-marketing-chief-to-leave-automaker-report-says Mon, 25 Sep 2017 03:11:18 EST Opel's marketing chief, Tina Mueller, is leaving the automaker, Handelsblatt reported. Mini hires new ad agency team, plots personalized ads http://www.autonews.com/article/20170925/RETAIL03/170929867/mini-hires-new-ad-agency-team-plots-personalized-ads Mon, 25 Sep 2017 13:29:40 EST Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world. Ford, an NFL sponsor, emphasizes free speech while Trump pushes fan boycott http://www.autonews.com/article/20170925/RETAIL03/170929869/ford-an-nfl-sponsor-emphasizes-free-speech-while-trump-pushes-fan Mon, 25 Sep 2017 12:12:55 EST Ford Motor, a major sponsor of the National Football League, issued a statement in support of free speech after player protests and President Donald Trump's call for a fan boycott. The next marketing challenge: Targeting http://www.autonews.com/article/20170925/RETAIL03/170929893/the-next-marketing-challenge-targeting Mon, 25 Sep 2017 00:01:00 EST Targeting which consumers to pitch, via which media and with which message is the step in marketing, speakers at the Automotive News Marketing 360 conference said. Consumers Union wants mpg ratings for heavy-duty pickups http://www.autonews.com/article/20170922/OEM/170929890/consumers-union-wants-mpg-ratings-for-heavy-duty-pickups Fri, 22 Sep 2017 17:38:38 EST Consumers Union is pressing the government to publish and require fuel-economy estimates for heavy-duty pickups, after its tests found diesel-powered trucks underperformed gasoline ones. Mitsubishi to beef up U.S. marketing, hires new agency http://www.autonews.com/article/20170921/RETAIL03/170929965/mitsubishi-to-beef-up-u-s-marketing-hires-new-agency Thu, 21 Sep 2017 09:47:05 EST Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern and Partners to handle creative, social and digital duties. Mercedes-AMG concept races to life http://www.autonews.com/article/20170920/VIRALVIDEO/309209995/mercedes-amg-concept-races-to-life Wed, 20 Sep 2017 11:00:00 EST Mercedes-AMG visualizes the similarities between a race car and a future halo car. Aston Martin moves beyond Bond, explores conventional marketing http://www.autonews.com/article/20170918/RETAIL03/170919824/aston-martin-marketing-bond-007-tom-brady-serena-williams Mon, 18 Sep 2017 00:01:00 EST As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match. Cadillac's New York move opens up new marketing world http://www.autonews.com/article/20170918/RETAIL03/170919812/cadillac-experiential-marketing Mon, 18 Sep 2017 00:01:00 EST Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion. Marketing the digital storefront http://www.autonews.com/article/20170918/RETAIL03/170919836/marketing-digital-storefront Mon, 18 Sep 2017 00:01:00 EST Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience. Kia CMO Saad Chehab sees power in brand's youth http://www.autonews.com/article/20170918/RETAIL03/170919838/kia-cmo-saad-chehab-qanda-stinger-fca Mon, 18 Sep 2017 00:01:00 EST After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate. How best to use Google? Now, there's a playbook http://www.autonews.com/article/20170918/RETAIL07/170919743/how-best-to-use-google-now-theres-a-playbook Mon, 18 Sep 2017 00:01:00 EST Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding. Marketing for autonomous technology turns conservative http://www.autonews.com/article/20170918/RETAIL03/170919832/marketing-advertising-autonomous-tesla-autopilot Mon, 18 Sep 2017 00:01:00 EST Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on. Mercedes-Benz' Slaven says social marketing is people-intensive http://www.autonews.com/article/20170918/RETAIL03/170919825/mercedes-benz-slaven-qa-wilson Mon, 18 Sep 2017 00:01:00 EST Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media. Ford agency's new creative chief on bringing mobility to marketing http://www.autonews.com/article/20170918/RETAIL03/170919811/tito-melega-ford-gtb Mon, 18 Sep 2017 00:01:00 EST Tito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people. QandA with Volvo CMO Matt O'Rourke http://www.autonews.com/article/20170918/RETAIL03/170919823/matt-orourke-volvo-cmo-wedding Mon, 18 Sep 2017 00:01:00 EST Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction. Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer http://www.autonews.com/article/20170918/RETAIL03/170919810/ellinghaus-super-cruise-ads Mon, 18 Sep 2017 00:01:00 EST Cadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator. Mercedes spreads its wings at Falcons' new home http://www.autonews.com/article/20170917/RETAIL03/170919829/mercedes-benz-stadium-atlanta-falcons-nfl Sun, 17 Sep 2017 00:01:00 EST The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup. Hyundai hopes Canadians 'swipe right' on Tinder and choose Ioniq http://www.autonews.com/article/20170913/BLOG30/170919863/hyundai-hopes-canadians-swipe-right-on-tinder-and-choose-ioniq Wed, 13 Sep 2017 11:48:18 EST Hyundai Canada is turning to a dating app to find matches for its new four-door hatchback Ioniq eco-vehicle. The Hyundai Ultimate Date ad campaign compares buying a new car to the dating scene. Alfa Romeo lends Giulia Quadrifoglios to F1 drivers http://www.autonews.com/article/20170913/VIRALVIDEO/309139998/alfa-romeo-lends-giulia-quadrifoglios-to-f1-drivers Wed, 13 Sep 2017 11:00:00 EST Alfa Romeo shows that having Formula 1 drivers whip a car around a track is one way to put a vehicle through its paces.