Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Wed, 18 Jan 2017 06:00:00 EST Hyundai will shoot its Super Bowl ad live during the game http://www.autonews.com/article/20170118/RETAIL03/170119768/hyundai-will-shoot-its-super-bowl-ad-live-during-the-game Wed, 18 Jan 2017 12:25:52 EST Most Super Bowl advertisers spend months on their ads. Hyundai this year will condense the process into roughly three hours by filming its spot during the game. Kia showcases speed and handling at the track http://www.autonews.com/article/20170118/VIRALVIDEO/301189999/kia-showcases-speed-and-handling-at-the-track Wed, 18 Jan 2017 12:00:00 EST In the latest new spot to top our weekly viral video charts, Kia takes a spin around Nurburgring. AutoNews Now: GM's plan for 1,500 U.S. jobs http://www.autonews.com/article/20170117/VIDEO/301179958/autonews-now-gms-plan-for-1500-u-s-jobs Tue, 17 Jan 2017 15:15:00 EST GM to create or retain 1,500 U.S. jobs, shift axle work from Mexico; Ford reveals freshened Mustang; GM shows LEGO Batmobile; Ex-manager sues FCA; Analyst: Plan now for downturn. Automakers, NASCAR surprise Mandel in Autoweek http://www.autonews.com/article/20170116/RETAIL03/301169961/automakers-nascar-surprise-mandel-in-autoweek Mon, 16 Jan 2017 00:01:00 EST Longtime Autoweek publisher Dutch Mandel took his own personal checkered flag at the end of 2016. New Chevy ad features Lego Batman with 'real people' http://www.autonews.com/article/20170114/RETAIL03/170119827/new-chevy-ad-features-lego-batman-with-real-people Sat, 14 Jan 2017 09:00:00 EST Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. First Shift: Imagining a hybrid Ford future http://www.autonews.com/article/20170113/VIDEO/301139974/first-shift-imagining-a-hybrid-ford-future Fri, 13 Jan 2017 08:15:00 EST Imagining a hybrid Ford future; Takata expected to plead guilty in $1B U.S. settlement, Ford, Toyota expand recalls; Civic homecoming; Warning for VW execs; Buick Super Bowl plans. Gulf States Toyota connects TV ads to dealer visits http://www.autonews.com/article/20170112/OEM01/170119900/gulf-states-toyota-connects-tv-ads-to-dealer-visits Thu, 12 Jan 2017 13:04:50 EST In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region. Buick back for the big game http://www.autonews.com/article/20170111/RETAIL03/170119918/buick-back-for-the-big-game Wed, 11 Jan 2017 17:41:04 EST Buick, General Motors' fastest-growing U.S. brand in 2016, plans to advertise in the Super Bowl for a second consecutive year as it prepares to introduce three more new vehicles. Nissan highlights safety features with 'Star Wars' campaign http://www.autonews.com/article/20170111/VIRALVIDEO/301119997/nissan-highlights-safety-features-with-star-wars-campaign Wed, 11 Jan 2017 00:01:00 EST In the latest new spot to top our weekly viral video charts, Nissan takes inspiration from a galaxy far, far away. AutoNews Now: Chinese concept crossover, sporty VW http://www.autonews.com/article/20170110/VIDEO/301109998/autonews-now-chinese-concept-crossover-sporty-vw Tue, 10 Jan 2017 15:15:00 EST In Detroit: A Chinese concept crossover and a sportier VW Atlas; Volvo's long-distance delivery; Waymo's way of slashing costs; How Mercedes beat BMW?; Biden visits Chevy. Lightning McQueen, Shinola watch bar, simulators among cool stuff at Detroit show http://www.autonews.com/article/20170110/BLOG06/170119975/lightning-mcqueen-shinola-watch-bar-simulators-among-cool-stuff-at Tue, 10 Jan 2017 12:36:07 EST If you're even mildly into cars, for getting to work in an eco-friendly way or just cruising the boulevard in style, the Detroit auto show is a vast and dizzying array of automotive sights, sounds, steel, glass, and rubber. Mercedes jumps back into the Super Bowl http://www.autonews.com/article/20170110/RETAIL03/170119992/mercedes-jumps-back-into-the-super-bowl Tue, 10 Jan 2017 07:10:50 EST Mercedes-Benz, which has been an intermittent Super Bowl advertiser in recent years, is jumping back into the game. BMW to sit out Super Bowl for second straight year http://www.autonews.com/article/20170109/RETAIL03/170109801/bmw-to-sit-out-super-bowl-for-second-straight-year Mon, 9 Jan 2017 20:09:14 EST BMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today. The brand last ran an ad in the 2015 game to tout the electric i3. A polar bear on ice. What could go wrong? http://www.autonews.com/article/20170109/RETAIL03/301099987/a-polar-bear-on-ice-what-could-go-wrong Mon, 9 Jan 2017 00:01:00 EST White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. Vehicle debuts go live on Facebook http://www.autonews.com/article/20170108/RETAIL03/301099978/vehicle-debuts-go-live-on-facebook Sun, 8 Jan 2017 00:01:00 EST Bentley, GMC and other brands will use Facebook Live to build buzz around their product unveilings in Detroit. For Kia Niro launch, Messenger is the medium http://www.autonews.com/article/20170107/RETAIL03/301099986/for-kia-niro-launch-messenger-is-the-medium Sat, 7 Jan 2017 00:01:00 EST Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time. Why aren't automakers plugging their EVs? http://www.autonews.com/article/20170107/OEM05/301099988/why-arent-automakers-plugging-their-evs Sat, 7 Jan 2017 00:01:00 EST Automakers aren't committing enough resources to advertising their electric vehicles, a study says. But from the industry's perspective, it's not that simple. First Shift: Nissan 'border tax' risk highest http://www.autonews.com/article/20170106/VIDEO/301069857/first-shift-nissan-border-tax-risk-highest Fri, 6 Jan 2017 08:30:00 EST Mexico-dependent Nissan faces biggest 'border tax' risk; Penske buying U.K.'s CarShop chain; Jail for VW exec in S. Korea; Audi returns to Super Bowl; Ghosn takes hands-free spin. Audi confirms Super Bowl ad buy, becomes third auto brand in the game http://www.autonews.com/article/20170105/RETAIL03/170109918/audi-confirms-super-bowl-ad-buy-becomes-third-auto-brand-in-the-game Thu, 5 Jan 2017 15:20:30 EST Audi said it will advertise in the Super Bowl for the second straight year as Volkswagen's luxury brand continues to make the game a key part of its media strategy. Cadillac offers 'vehicle subscription' service for $1,500 a month in NYC http://www.autonews.com/article/20170105/RETAIL/170109923/cadillac-offers-vehicle-subscription-service-for-1500-a-month-in-nyc Thu, 5 Jan 2017 12:04:50 EST Cadillac will launch a new 'vehicle subscription' service next month that allows customers access to its vehicles for a flat monthly rate, no financing or leasing required. The Book by Cadillac service will launch Feb. Edmunds ramps up mobile strategy, redesigns site http://www.autonews.com/article/20170104/RETAIL/170109956/edmunds-ramps-up-mobile-strategy-redesigns-site Wed, 4 Jan 2017 09:13:17 EST Edmunds, kicking off the new year with a mobile-first strategy, has unveiled a new logo and launched a redesigned website. It also dropped the '.com' from Edmunds to signify that the company 'has grown beyond a pure website.' Etios saga shows Toyota's sharpened focus on world's growth regions http://www.autonews.com/article/20170104/BLOG06/170109948/etios-saga-shows-toyotas-sharpened-focus-on-worlds-growth-regions Wed, 4 Jan 2017 11:58:46 EST Toyota is still playing catch-up in key emerging markets, such as Latin America. But the saga of its Etios pint-sized econo-car underscores how it is playing for keeps. First Shift: Chrysler's electric minivan concept http://www.autonews.com/article/20170103/VIDEO/301039794/first-shift-chryslers-electric-minivan-concept Tue, 3 Jan 2017 08:30:00 EST FCA to show self-driving, electric minivan; Honda back to Super Bowl; Hyundai, Kia optimistic; S. Korea bans some BMW, Nissan, Porsche sales; Snyder: Photo finish for '16 sales? Honda is coming back to Super Bowl to plug CR-V http://www.autonews.com/article/20170103/RETAIL03/170109988/honda-is-coming-back-to-super-bowl-to-plug-cr-v Tue, 3 Jan 2017 07:00:00 EST Honda plans to run a Super Bowl ad for the second straight year with the automaker using this year's game to plug the redesigned 2017 Honda CR-V. Busiest day for online auto shopping comes as surprise http://www.autonews.com/article/20161229/RETAIL03/161229878/busiest-day-for-online-auto-shopping-comes-as-surprise Thu, 29 Dec 2016 15:55:39 EST In a bit of Sunday surprise, the busiest day of the year for U.S. shoppers on auto dealership websites was Sunday, July 24. The slowest day was Sunday, May 8, or Mother's Day, Dealer.com reported. Nissan dealers feel the force of Rogue campaign http://www.autonews.com/article/20161229/RETAIL03/161229888/nissan-dealers-feel-the-force-of-rogue-campaign Thu, 29 Dec 2016 11:06:17 EST Some dealers say Nissan's marketing strategy aimed at Star Wars fans is building brand awareness and enthusiasm around Nissan and the Rogue, though they suspect it may be the popularity of the Rogue crossover alone driving actual sales. Honda CR-V is Edmunds' most-researched vehicle in 2016 http://www.autonews.com/article/20161228/RETAIL03/161229896/honda-cr-v-is-edmunds-most-researched-vehicle-in-2016 Wed, 28 Dec 2016 11:31:05 EST For the second year in a row, the Honda CR-V was the most-researched vehicle on Edmunds.com in the U.S., followed by two Honda car models in second and third place. GM names FleishmanHillard as sole communications agency of record http://www.autonews.com/article/20161222/RETAIL03/161229934/gm-names-fleishmanhillard-as-sole-communications-agency-of-record Thu, 22 Dec 2016 13:14:22 EST General Motors said it selected marketing and public relations agency FleishmanHillard as GM's sole communications agency of record, replacing several other agencies. Tesla dominates owner satisfaction survey, Consumer Reports says http://www.autonews.com/article/20161222/RETAIL03/161229935/tesla-dominates-owner-satisfaction-survey-consumer-reports-says Thu, 22 Dec 2016 12:27:42 EST More than nine out of 10 Tesla owners would buy their cars again, leading the industry in Consumer Reports' Annual Owner Satisfaction Survey. Honda overtakes Chevy on Google's U.S. 'Year in Search' list http://www.autonews.com/article/20161222/RETAIL03/161229936/honda-overtakes-chevy-on-googles-u-s-year-in-search-list Thu, 22 Dec 2016 12:16:02 EST Honda jumped two spots to top Google's luxury-heavy 'Year in Search' list of the trending automotive brands in the U.S. BMW places 5 series front and center http://www.autonews.com/article/20161221/VIRALVIDEO/312219999/bmw-places-5-series-front-and-center Wed, 21 Dec 2016 11:30:00 EST The latest new spot to top our weekly viral video charts is all about the redesigned BMW 5 series. First Shift: Scandal to cost VW another $1B http://www.autonews.com/article/20161221/VIDEO/312219790/first-shift-scandal-to-cost-vw-another-1b Wed, 21 Dec 2016 08:45:00 EST Diesel scandal to cost VW another $1 billion in U.S.; Ford to temporarily idle Kansas City plant; Creative shift for Chrysler advertising; A personal touch for Acura NSX buyers. FCA replaces Chrysler ad agency, assigns creative work to Omnicom's Goodby http://www.autonews.com/article/20161220/RETAIL03/161229982/fca-replaces-chrysler-ad-agency-assigns-creative-work-to-omnicoms Tue, 20 Dec 2016 17:31:24 EST Goodby Silverstein and Partners has won the Chrysler brand creative account after a lengthy review. A Fiat Chrysler Automobiles spokeswoman confirmed the Omnicom Group agency's selection on Tuesday. BMW shakes up U.S. ad agency work http://www.autonews.com/article/20161219/RETAIL03/161219861/bmw-shakes-up-u-s-ad-agency-work Mon, 19 Dec 2016 11:24:08 EST BMW has made several changes among its advertising agencies in the U.S., bringing new shops aboard to handle duties once performed by MDC Partners' KBS. KBS remains the luxury automaker's lead creative agency. Lincoln taps McConaughey for Continental ad campaign http://www.autonews.com/article/20161219/RETAIL03/161219867/lincoln-taps-mcconaughey-for-continental-ad-campaign Mon, 19 Dec 2016 10:00:00 EST Ford will begin airing its first commercials for the Lincoln Continental, featuring actor Matthew McConaughey, later this month. The automaker's latest television spots were filmed in Reykjavik, Iceland. FTC settles charges with used-car dealerships over recall disclosures http://www.autonews.com/article/20161216/RETAIL04/161219878/ftc-settles-charges-with-used-car-dealerships-over-recall-disclosures Fri, 16 Dec 2016 15:51:33 EST Three of the nation's 20 largest used-car dealership groups agreed to settle charges that they failed to adequately disclose that some vehicles they sold had safety recalls and were not repaired, the Federal Trade Commission said today. China's GAC highlights newcomers to the main floor at Detroit auto show http://www.autonews.com/article/20161215/RETAIL03/161219910/chinas-gac-highlights-newcomers-to-the-main-floor-at-detroit-auto Thu, 15 Dec 2016 14:09:12 EST Chinese automaker GAC Motor will have a display on the main floor of the 2017 Detroit auto show this year, a notable addition in a year in which several brands will skip the show and Fiat Chrysler will not hold a press conference. Age of autonomy seen endangering legacy car brands http://www.autonews.com/article/20161215/RETAIL03/161219918/age-of-autonomy-seen-endangering-legacy-car-brands Thu, 15 Dec 2016 10:33:33 EST When cars drive themselves, passengers may not care if they ride in a Chevy or a Ford. After a century of building automotive brands based on how they drive, carmakers face an existential threat in the coming age of autonomy. Land Rover's beachgoer http://www.autonews.com/article/20161214/VIRALVIDEO/312149999/land-rovers-beachgoer Wed, 14 Dec 2016 11:00:00 EST In the latest new spot to make our weekly viral video charts, Land Rover highlights the fun side of the Discovery Sport. Toyota C-HR to bank on design, driving dynamics to conquest customers http://www.autonews.com/article/20161213/OEM04/161219963/toyota-c-hr-to-bank-on-design-driving-dynamics-to-conquest-customers Tue, 13 Dec 2016 23:30:00 EST Toyota was late to the subcompact crossover party, but it wants to take a big bite out of the segment with the bold design and driving dynamics of its in-your-face C-HR. Hyundai's equity mining digs deeper http://www.autonews.com/article/20161212/RETAIL03/312129998/hyundais-equity-mining-digs-deeper Mon, 12 Dec 2016 00:01:00 EST Hyundai Capital America is taking equity mining a step further, stirring in as many as 18 variables culled from third-party sources to deliver more potent leads to Hyundai and Kia dealerships. Cadillac put on PR defensive by faux 'alt-right' casting call http://www.autonews.com/article/20161212/RETAIL03/161219987/cadillac-put-on-pr-defensive-by-faux-alt-right-casting-call Mon, 12 Dec 2016 14:04:33 EST Cadillac and its ad agencies are dealing with backlash from a commercial casting call that circulated on social media over the weekend seeking "any and all real alt-right thinkers/believers." Distributor fine-tunes radio advertising http://www.autonews.com/article/20161212/RETAIL03/312129997/distributor-fine-tunes-radio-advertising Mon, 12 Dec 2016 00:01:00 EST What good is a dealership radio ad if the target customer is tuned to another station? There's a handy way to improve the odds. Stars align for Nissan's 'Rogue One' promotion http://www.autonews.com/article/20161211/RETAIL03/312129996/stars-align-for-nissans-rogue-one-promotion Sun, 11 Dec 2016 00:01:00 EST Nissan's partnership with Disney's Lucasfilm started with a little serendipity: the shared name 'Rogue.' But to make the promotion work would require a much heavier lift. Detroit auto show shines headlights on the business of mobility http://www.autonews.com/article/20161211/OEM06/161219997/detroit-auto-show-shines-headlights-on-the-business-of-mobility Sun, 11 Dec 2016 08:29:44 EST John Krafcik, CEO of Google's self-driving car project, is scheduled to kick off the Detroit auto show in January as part of a new showcase, called Automobili-D, designed to push the show toward a new focus on the business of mobility. Volkswagen Group leads automotive spending on advertising http://www.autonews.com/article/20161209/RETAIL03/161209824/volkswagen-group-leads-automotive-spending-on-advertising Fri, 9 Dec 2016 15:56:02 EST Volkswagen Group led automotive spending on Advertising Age's 2016 list of the top 100 advertisement spenders worldwide. Citroen CEO explains why French brand will offer an 'SUV with a twist' http://europe.autonews.com/article/20161208/ANE/161209890/citroen-ceo-explains-why-french-brand-will-offer-an-suv-with-a-twist Thu, 8 Dec 2016 00:01:00 EST Linda Jackson has pushed to reinvent Citroen since taking the brand's helm two years ago. Ford's futurist foreshadows consumer trends to watch in 2017 http://www.autonews.com/article/20161207/OEM02/161209884/fords-futurist-foreshadows-consumer-trends-to-watch-in-2017 Wed, 7 Dec 2016 10:03:54 EST As the in-house futurist at Ford, Sheryl Connelly's job is to predict the future -- not necessarily about driving or cars, but about how consumer behavior is changing. Porsche campaign continues to be a winner http://www.autonews.com/article/20161207/VIRALVIDEO/312079999/porsche-campaign-continues-to-be-a-winner Wed, 7 Dec 2016 13:00:00 EST Porsche's dramatic look back at its most recent racing season remained on top of our weekly viral video charts. S. Korea to slap VW with record fine, pursue execs over emissions ads http://europe.autonews.com/article/20161207/ANE/161209896/s-korea-to-slap-vw-with-record-fine-pursue-execs-over-emissions-ads Wed, 7 Dec 2016 03:25:27 EST South Korea will file criminal complaints against five former and current executives at VW Group's local unit and fine the automaker a record $32 million for false advertising on vehicle emissions.