Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Fri, 28 Apr 2017 06:00:00 EST First Shift: GM Q1 profit jumps 34% Fri, 28 Apr 2017 00:01:00 EST GM profit up 34%; Honda, Mazda, Volvo earnings; Uber demotes self-driving exec; Apple car seen?; Hyundai Kona peek; Facebook CEO helps make F-150; Toyota gets advertising honor. Tesla dinged by Consumer Reports for not implementing safety feature Wed, 26 Apr 2017 06:00:00 EST Tesla vehicles have dropped in Consumer Reports' ratings because the automaker failed to implement a safety feature that was expected to come standard. First Shift: Consumer Reports cuts Tesla ratings Wed, 26 Apr 2017 08:15:00 EST Consumer Reports cuts Tesla ratings over missing safety feature; Uber steps up flying-car efforts; Hyundai earnings fall, Daimler raises outlook; Why Cadillac delayed Super Cruise. Hyundai goes to Antarctica Wed, 26 Apr 2017 00:01:00 EST In the latest video to top our weekly viral video charts, Hyundai helps finish a 100-year old expedition. O'Reilly dump gets customer feedback Mon, 24 Apr 2017 00:01:00 EST Just 10 days after advertisers -- led by prominent automakers -- began pulling advertising from Bill O'Reilly's TV show in the midst of a sexual harassment controversy, the Fox News host was ousted last week after more than 20 years on the network. Mazda names chief marketing officer for U.S. Fri, 21 Apr 2017 14:22:10 EST Mazda North American Operations appointed Dino Bernacchi to its newly created chief marketing officer position for U.S. operations. GM video shows autonomous Chevy Bolt driving at night Thu, 20 Apr 2017 11:17:10 EST GM released its third video of an autonomous Chevrolet Bolt EV cruising the streets of San Francisco. This installment showed a Bolt driving at night. Porsche reflects on its racing past Wed, 19 Apr 2017 00:01:00 EST Porsche takes a look back at its racing history in the latest video to top our weekly viral video charts. YouTube's 'wrong call' gives dealers reality check Mon, 17 Apr 2017 00:01:00 EST A 'wrong call' by YouTube delivered a dose of reality to dealers who depend on the free online video service: Nothing is guaranteed - not even an explanation. Acura's split-screen personality has purpose Mon, 17 Apr 2017 00:01:00 EST Acura's new ad campaign, called 'What a Ride,' has a practical goal: The visuals are shot vertically so they are easily transferable to mobile ad platforms. Porsche uses 'soft sell' approach to win sales Sun, 16 Apr 2017 00:01:00 EST Porsche is expanding its global dealership network with a showroom format that abandons normal markers of corporate identity for a "soft sell" approach. The first store has just opened in Germany, with others to follow in China, the U.S. What auto dealers can learn from United Airlines Wed, 12 Apr 2017 16:27:31 EST Car dealers, take note: The world is a stage, and reputations are destroyed (or gained) with the tap of a cellphone's record button. How Acura built its new TV campaign for mobile Wed, 12 Apr 2017 15:27:07 EST In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots. GM's 'Unbranded' ad for Chevy Malibu wins new Nielsen award Wed, 12 Apr 2017 08:15:00 EST Chevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show. Borgward pushes German DNA, avoids mentioning Chinese backer Tue, 11 Apr 2017 00:01:00 EST Borgward, which has been revived by a state-owned Chinese truck maker, has a winning formula: touting its German heritage while saying as little as possible about its Chinese backers. YouTube restores terminated dealership accounts Tue, 11 Apr 2017 14:57:56 EST YouTube restored dealership accounts that were mistakenly terminated in the last several days. Mercedes' Masters tie-in leads our video ranking Tue, 11 Apr 2017 00:01:00 EST Lexus didn't let an opportunity to have some April Fools' fun pass by in the latest spot to join our weekly viral video charts. YouTube account shutoffs leave dealers puzzled Mon, 10 Apr 2017 15:57:45 EST Numerous dealerships have seen their YouTube accounts terminated in the past few days, making their online videos inaccessible. But the stores aren't sure why. KBB launches TV ads for Instant Cash Offer Mon, 10 Apr 2017 00:01:00 EST The campaign comes as the idea of consumers' handling more of the shopping process online gains steam. GM names Brook as VP of marketing for Buick, GMC Mon, 10 Apr 2017 00:01:00 EST General Motors has appointed Phil Brook, a regional director for Buick and GMC, to be the brands' new U.S. vice president of marketing. Get up close, personal with that TV ad's fine print Mon, 10 Apr 2017 00:01:00 EST Consumers have little time to read the fine print at the bottom of TV ads. That's if they can see it at all. Ex-Ford PR exec: Actions mean most Mon, 10 Apr 2017 00:01:00 EST Two weeks into his new communications job at Ford, Jason Vines faced the mother of PR nightmares: the 2000 Ford-Firestone tire debacle Newspapers still deliver for some dealers Sun, 9 Apr 2017 00:01:00 EST Bob Mann's Chrysler dealership is located just a half hour from Silicon Valley, the hub of all things digital. So why does he devote 60% of his advertising budget to print? How VW fared with its no-apology ads Sat, 8 Apr 2017 00:01:00 EST Volkswagen's post-scandal advertising strategy emphasized technology, safety and performance. Did it work? Peugeot, Fiat and Nissan among brands skipping IAA Thu, 6 Apr 2017 06:36:52 EST Peugeot, Fiat, Nissan and at least six other brands will skip the biennial Frankfurt auto show this autumn as automakers continue to shift their marketing spending into new areas. First Shift: Nissan vet to lead PSA's U.S. return Thu, 6 Apr 2017 08:30:00 EST Ex-Nissan, TrueCar exec Dominique to lead PSA's U.S. return; More auto companies join 'O'Reilly Factor' exodus; CFPB director grilled; Audi's A8 plans; Nissan's service quest. Why Ford returned to Le Mans with GT and not Mustang Wed, 5 Apr 2017 21:00:00 EST Ford Motor originally proposed making its racing return to the 24 Hours of Le Mans with a Mustang, not a GT. Lexus has fun with April Fools' spot Wed, 5 Apr 2017 11:00:00 EST Lexus didn't let an opportunity to have some April Fools' fun pass by in the latest spot to join our weekly viral video charts. First Shift: Buick's Regal plan: No sedan Wed, 5 Apr 2017 08:45:00 EST Buick's Regal plan: No sedan; White House seeks to slash EPA testing funds; Lexus pulls ads from 'O'Reilly Factor'; BMW union plans strikes; Pinterest emerges as car-marketing tool. First Shift: March U.S. sales winners, losers Tue, 4 Apr 2017 08:45:00 EST March U.S. sales winners, losers; Barra compensation falls; Tesla market cap tops Ford's; 'O'Reilly Factor' loses Hyundai, Benz; Daimler, Bosch team up; SAE preview; PACE Awards. AutoNews Now: Bentley, Audi exec shuffle Tue, 4 Apr 2017 15:30:00 EST Audi exec named Bentley's Americas CEO; March sales: Snyder's takeaways, BMW win; A new Lexus LS; Honda YouTube reveal; Mitsu, BMW pull ads from 'O'Reilly Factor'; Ford tech title. Automakers bail from 'O'Reilly Factor' over new harassment claims Mon, 3 Apr 2017 19:04:26 EST Infiniti, Subaru, Lexus, Mercedes-Benz, Hyundai, Mitsubishi and BMW pulled ads from Fox News' "The O'Reilly Factor" after new reporting emerged about sexual harassment allegations involving host Bill O'Reilly. AutoNews Now: March U.S. sales dip Mon, 3 Apr 2017 15:45:00 EST March U.S. sales dip; Ford's model-clearing spiffs; Pacifica Hybrid delay; Piech cuts Porsche SE stake; Honda's Mendel up for TrueCar seat; Gig for ex-NHTSA boss; Toyota meets 'Machete.' GM names Phil Brook as vice president of marketing for Buick, GMC Mon, 3 Apr 2017 16:05:19 EST General Motors has appointed Phil Brook, a regional director for Buick and GMC, to be the brands' new U.S. vice president of marketing. Is that 3rd-party site really selling your cars? Mon, 3 Apr 2017 00:01:00 EST Third-party sites are stepping up their capabilities to track consumer shopping behavior. In the process, some sites are attempting to answer the most important question in digital marketing for dealers: Are my ads moving metal? A tool for scoring site visits Mon, 3 Apr 2017 00:01:00 EST Cox Automotive's nGauge scores car shoppers' website activity to identify and market to those with the highest purchase intent. Automakers, Pinterest show mutual attraction Mon, 3 Apr 2017 00:01:00 EST Pinterest -- a site that allows users to search for photos or videos and 'pin' them on virtual boards showing their interests -- is setting up dedicated automotive sales teams. Fuji Heavy officially changing name to Subaru Corp. Fri, 31 Mar 2017 13:47:08 EST Fuji Heavy Industries has a new, albeit familiar, name. Effective April 1, the maker of Subaru vehicles will be known as Subaru Corp. Subaru goes bobsledding Wed, 29 Mar 2017 00:01:00 EST Subaru takes a WRX STI bobsledding in the latest spot to join our weekly viral video charts. Car shopping site CarGurus hires banks for stock offering, report says Tue, 28 Mar 2017 17:31:11 EST CarGurus, a popular website where consumers go to browse cars, has tapped investment banks for an initial public offering later this year, people familiar with the matter told Reuters. AutoNews Now: March toward higher mpg inevitable? Fri, 24 Mar 2017 14:45:00 EST Midterm review won't stop march toward tougher mpg, experts say; Ford, Lyft join YouTube ad exodus; Sales rise predicted; VW's latest compliance boss; Toyota billboard clears the air. Autos a no-show on list of advertising stars Fri, 24 Mar 2017 15:02:19 EST Advertising Age, a sister publication to Automotive News, published its annual '40 Under 40' list of standout individuals. Not one was from the auto industry. GM plans digital signage push across U.S. dealerships Wed, 22 Mar 2017 18:00:00 EST GM plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The signage will tailor marketing messages for Chevrolet, Buick and GMC stores. Sage Auto settled with FTC to avoid costly litigation, its attorney says Wed, 22 Mar 2017 11:30:00 EST Sage Automotive Group and its owners settled federal charges last week that the group used deceptive and unfair sales and financing practices. Renault's dance move tames Dodge's raging beast Wed, 22 Mar 2017 00:01:00 EST Dodge unleashed it's latest caged animal -- the Challenger SRT Demon -- in a new entry to our weekly viral video chart. But it's wasn't enough to tame the dance moves shown off in our highest-rated new video for the Renault Kwid. Honda split with media-buying agency over lack of trust, report says Tue, 21 Mar 2017 15:18:50 EST Honda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported. VW's 'Luv Bug' ad promotes size of new Atlas crossover Tue, 21 Mar 2017 16:00:00 EST Just in time for spring, Volkswagen of America premiered a TV spot called 'Luv Bug' that promotes the size of its new 2018 Atlas crossover -- and its value for growing a family. Nissan promotes several key executives in U.S., globally Tue, 21 Mar 2017 15:35:50 EST Nissan North America will promote several US sales, marketing, planning and manufacturing directors and executives, with some receiving new global roles. BMW Mini's longtime U.S. ad agency resigns account before review Mon, 20 Mar 2017 16:41:48 EST Butler Shine Stern and Partners has resigned as U.S. advertising agency for BMW's Mini brand, a move that comes ahead of the automaker's upcoming creative review. AutoNews Now: Discounts and markups on Chevy Bolt Mon, 20 Mar 2017 15:30:00 EST Some getting discounts on Chevy Bolt, others paying a premium; Audi's three-EV plan; Uber exec quits amid chaos; BMW CEO to Trump: U.S. 'our second home'; A bouncing baby VW? %]