Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Sat, 24 Sep 2016 06:00:00 EST Nissan returns to Japan's most exclusive address http://www.autonews.com/article/20160923/RETAIL03/160929901/nissan-returns-to-japans-most-exclusive-address Fri, 23 Sep 2016 13:36:45 EST Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs. Toyota's Japan ad agency Dentsu to repay advertising overcharges http://www.autonews.com/article/20160923/RETAIL03/160929912/toyotas-japan-ad-agency-dentsu-to-repay-advertising-overcharges Fri, 23 Sep 2016 08:52:40 EST Ad agency Dentsu will pay an estimated 230 million yen ($2.3 million) back to customers, including Toyota, that it overcharged for Internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. Toyota says ad agency Dentsu disclosed 'irregularities' around transactions in Japan http://www.autonews.com/article/20160922/RETAIL03/160929926/toyota-says-ad-agency-dentsu-disclosed-irregularities-around Thu, 22 Sep 2016 12:05:05 EST Toyota says its longtime advertising partner, Japanese agency giant Dentsu, has informed it of "irregularities" related to some digital media business transactions. Millennials want cars -- and low payments http://www.autonews.com/article/20160921/FINANCE_AND_INSURANCE/160929984/millennials-want-cars-and-low-payments Wed, 21 Sep 2016 11:00:00 EST Industry experts have confirmed multiple times that millennials are major players in the auto finance market, debunking the notion that they don't buy cars. First Shift: In Germany, 1,400 VW lawsuits http://www.autonews.com/article/20160921/VIDEO/309219931/first-shift-in-germany-1400-vw-lawsuits Wed, 21 Sep 2016 08:30:00 EST VW investor lawsuits pour in; Report: Flex-N-Gate, Autoliv among Takata bidders; Tesla Model S hacked; Unifor's message for Ford, FCA; BMW's 'Escape'; $2.1 billion wasted at pump? Audi takes the R8 to Death Valley http://www.autonews.com/article/20160921/VIRALVIDEO/309139997/audi-takes-the-r8-to-death-valley Wed, 21 Sep 2016 00:01:00 EST The luxury carmaker teamed with Airbnb to offer a vacation stay in the desert #8211; and it includes an R8. BMW reprises its role as filmmaker http://www.autonews.com/article/20160920/RETAIL03/160929972/bmw-reprises-its-role-as-filmmaker Tue, 20 Sep 2016 14:52:57 EST BMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called 'The Escape,' and features Hollywood stars. Toyota replaces Nissan as auto sponsor of 'The Voice' http://www.autonews.com/article/20160920/RETAIL03/160929978/toyota-replaces-nissan-as-auto-sponsor-of-the-voice Tue, 20 Sep 2016 13:00:43 EST Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. What EchoPark learned from Apple http://www.autonews.com/article/20160919/RETAIL03/309199987/what-echopark-learned-from-apple Mon, 19 Sep 2016 00:01:00 EST As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Avoid these Facebook marketing mistakes http://www.autonews.com/article/20160919/RETAIL03/309199982/avoid-these-facebook-marketing-mistakes Mon, 19 Sep 2016 00:01:00 EST Marketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes. AUDI: Events drive brand's quest for 'prestige' http://www.autonews.com/article/20160919/RETAIL03/160919857/audi-events-drive-brands-quest-for-prestige Mon, 19 Sep 2016 00:01:00 EST Audi remains hungry. For all its gains, its U.S. sales are still running behind luxury's big three: BMW, Mercedes and Lexus. Dealer mixes digital tools, personal ties http://www.autonews.com/article/20160919/RETAIL07/309199988/dealer-mixes-digital-tools-personal-ties Mon, 19 Sep 2016 00:01:00 EST At Friendly Chevrolet in Fridley, Minn., Internet Sales Manager Margie Martin has used data-driven tools to enhance, not replace, her community-oriented marketing approach. Hyundai ads aim for the high road http://www.autonews.com/article/20160919/RETAIL03/309199994/hyundai-ads-aim-for-the-high-road Mon, 19 Sep 2016 00:01:00 EST Hyundai is showing that automakers don't have to bash rivals in order to make their own products look better. Cars.com adds VIN scanning to app http://www.autonews.com/article/20160919/OEM06/160919880/cars-com-adds-vin-scanning-to-app Mon, 19 Sep 2016 00:01:00 EST Cars.com is making shopping more interactive for consumers perusing dealership lots. Devout dealer puts his faith in marketing http://www.autonews.com/article/20160918/RETAIL03/309199983/devout-dealer-puts-his-faith-in-marketing Sun, 18 Sep 2016 00:01:00 EST Mark Benson believes marketing should be edgy to be effective. And in his search for an edge, he has found religion. Does religion have a place in advertising? http://www.autonews.com/article/20160918/RETAIL03/160919862/does-religion-have-a-place-in-advertising Sun, 18 Sep 2016 00:01:00 EST Communications experts discuss the role of religion and faith in advertising and marketing. Genesis: The birth of a brand http://www.autonews.com/article/20160917/RETAIL03/160919860/genesis-the-birth-of-a-brand Sat, 17 Sep 2016 00:01:00 EST The last time a major automaker launched a luxury brand in the U.S. was more than 25 years ago. Now, it's Hyundai's turn, with Genesis. LINCOLN: Breathing new life into the brand http://www.autonews.com/article/20160917/RETAIL03/309199984/lincoln-breathing-new-life-into-the-brand Sat, 17 Sep 2016 00:01:00 EST With the 2017 Continental slated to launch this fall, there's an opportunity for Lincoln's ad agency, Hudson Rouge, to take a bigger leap in transforming the brand's image. Ford, Volvo, Rolls-Royce among automakers skipping Paris show as glitz fades in Web age http://europe.autonews.com/article/20160915/ANE/160919922/ford-volvo-rolls-royce-among-automakers-skipping-paris-show-as-glitz Thu, 15 Sep 2016 05:38:16 EST Ford, Volvo and Rolls-Royce are among the automakers skipping the Paris auto show as the once-unmissable event succumbs to changes sweeping the auto industry. Tokyo Motor Show sets 2017 dates, vows boost in attendance http://www.autonews.com/article/20160915/RETAIL03/160919903/tokyo-motor-show-sets-2017-dates-vows-boost-in-attendance Thu, 15 Sep 2016 15:39:56 EST The next Tokyo Motor Show will be held Oct. 27 to Nov. 5 in 2017, organizers announced, pledging to boost attendance after a slight dip in turnout last year. Uber debuts self-driving vehicles in landmark Pittsburgh trial http://www.autonews.com/article/20160914/OEM06/160919947/uber-debuts-self-driving-vehicles-in-landmark-pittsburgh-trial Wed, 14 Sep 2016 07:05:58 EST When Pittsburgh wakes up this morning, some residents will have the choice of going about their day in an Uber that drives itself. AutoNews Now: High cost of staying in the game http://www.autonews.com/article/20160913/VIDEO/309139948/autonews-now-high-cost-of-staying-in-the-game Tue, 13 Sep 2016 15:30:00 EST Soaring NFL ad rates not keeping automakers on sidelines; Mid-engine Corvette seen?; Lithia buying Carbone Auto Group; Rise of the online used-car sellers; Shaq's Buick tall tale? Automakers clamor for NFL game advertising http://www.autonews.com/article/20160912/RETAIL03/160919988/automakers-clamor-for-nfl-game-advertising Mon, 12 Sep 2016 13:52:02 EST For automakers and other major marketers, the cost of buying commercial spots in live NFL broadcasts is pricier than it has ever been, and yet available in-game inventory all but flew off the shelves in the run-up to the 2016-17 season. AutoNews Now: Dodge Dart's short, troubled life http://www.autonews.com/article/20160912/VIDEO/309129942/autonews-now-dodge-darts-short-troubled-life Mon, 12 Sep 2016 15:30:00 EST Dodge Dart's short, troubled life; Ford CEO: Autonomous-vehicle sales to public by mid-2020s; Nissan Rogue hybrid; BMW ends Z4 production; Alfa Romeo, ad agency part ways. Alfa Romeo parts ways with ad agency http://www.autonews.com/article/20160912/RETAIL03/160919989/alfa-romeo-parts-ways-with-ad-agency Mon, 12 Sep 2016 13:08:15 EST DDB Chicago's ride with Alfa Romeo was a quick one. The ad agency -- which won the Fiat Chrysler brand earlier this year -- is off the account. F1 takeover paves way for expansion http://www.autonews.com/article/20160912/RETAIL03/309129951/f1-takeover-paves-way-for-expansion Mon, 12 Sep 2016 00:01:00 EST Look for another attempt by Formula One to expand in North America, as part of a focus on new media markets, following Liberty Media's takeover of the cash-rich sport. For JLR stunt, not even the sky is the limit http://www.autonews.com/article/20160912/RETAIL03/309129969/for-jlr-stunt-not-even-the-sky-is-the-limit Mon, 12 Sep 2016 00:01:00 EST Jaguar Land Rover loves to create a bit of drama to draw attention to a new vehicle. Last week, British adventurer Bear Grylls changed the seating configuration of the new Land Rover Discovery SUV while skydiving. Ally Financial starts first unified brand campaign http://www.autonews.com/article/20160909/RETAIL03/160909821/ally-financial-starts-first-unified-brand-campaign Fri, 9 Sep 2016 13:24:35 EST Ally Financial, the financial services company once known as GMAC, is introducing a brand campaign using the theme "Do It Right." Liberty Media takeover offers a longer-term vision for F1 http://www.autonews.com/article/20160909/RETAIL03/160909837/liberty-media-takeover-offers-a-longer-term-vision-for-f1 Fri, 9 Sep 2016 06:34:20 EST Liberty Media's takeover of Formula One promises a long-term strategy for the cash-rich sport with a sharper focus on new media markets and another attempt to expand in North America. Renault movie fishes for new Scenic buyers http://europe.autonews.com/article/20160908/BLOG15/160909868/renault-movie-fishes-for-new-scenic-buyers Thu, 8 Sep 2016 08:57:40 EST To give a modern take on its latest Scenic model, Renault has recruited an Italian movie maker to make a film that plays on how many different ways a minivan can be used. BMW beats Ford for August Twitter engagements http://www.autonews.com/article/20160908/RETAIL03/160909848/bmw-beats-ford-for-august-twitter-engagements Thu, 8 Sep 2016 15:23:28 EST The BMW brand beat out Ford in the August Twitter engagement race after Ford won four straight months since Automotive News started tracking the data in May. J. D. Power to expand 'global footprint' under new owner http://www.autonews.com/article/20160908/RETAIL03/160909842/j-d-power-to-expand-global-footprint-under-new-owner Thu, 8 Sep 2016 17:00:00 EST London-based private equity firm XIO Group completed its $1.1 billion acquisition of J.D. Power and Associates. J.D. Kia ad recreates Bo Jackson and Brian Bosworth's famous Tecmo Bowl moment http://www.autonews.com/article/20160908/RETAIL03/160909851/kia-ad-recreates-bo-jackson-and-brian-bosworths-famous-tecmo-bowl Thu, 8 Sep 2016 14:44:03 EST Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV. Ford, NFL launch expanded marketing relationship with F series http://www.autonews.com/article/20160907/OEM01/160909875/ford-nfl-launch-expanded-marketing-relationship-with-f-series Wed, 7 Sep 2016 15:46:17 EST The Blue Oval and 'The Shield' are further strengthening their marketing relationship. On Wednesday, Ford revealed that the F series is now the official truck of the National Football League, signing a three-year partnership. AutoNews Now: Stopping the Bolt - without the brake http://www.autonews.com/article/20160907/VIDEO/309079936/autonews-now-stopping-the-bolt-without-the-brake Wed, 7 Sep 2016 15:15:00 EST Chevy feat: Stopping the Bolt - without the brake; Tesla probes fatal crash; Cars.com going solo; Subprime share of loans drops; Mercedes drones deliver; NFL calls up Ford F-Series. Cars.com to spin off from Tegna http://www.autonews.com/article/20160907/RETAIL03/160909900/cars-com-to-spin-off-from-tegna Wed, 7 Sep 2016 09:38:38 EST Tegna Inc., the broadcaster once part of Gannett, will spin off auto-sales website Cars.com and is evaluating a sale of its CareerBuilder job-hunting unit. Alex Vetter, a longtime Cars.com executive, will lead the independent company as CEO. Dealertrack, F&I Express team up http://www.autonews.com/article/20160907/FINANCE_AND_INSURANCE/160909895/dealertrack-fi-express-team-up Wed, 7 Sep 2016 11:30:00 EST Dealertrack and FandI Express have partnered to offer dealerships connections with more than 130 FandI product providers. Nissan's campaign again highlights vehicles and football's best http://www.autonews.com/article/20160907/VIRALVIDEO/309079996/nissans-campaign-again-highlights-vehicles-and-footballs-best Wed, 7 Sep 2016 00:01:00 EST Nissan's humorous 'Heisman House' returns for its 6th year. Proving the value of Facebook ads http://www.autonews.com/article/20160905/RETAIL07/309059973/proving-the-value-of-facebook-ads Mon, 5 Sep 2016 00:01:00 EST Pride Chevrolet of Lynn was able to close the loop on a Facebook campaign and prove that its digital outreach was moving metal. Here's how it did so. Aston Martin shifts beyond James Bond with boats, baby strollers http://www.autonews.com/article/20160902/RETAIL03/309029930/aston-martin-shifts-beyond-james-bond-with-boats-baby-strollers Fri, 2 Sep 2016 07:04:20 EST Aston Martin, known for sports cars used in James Bond films, is expanding outside the motorway with a push into yachts, apartments and handbags, as the British manufacturer shifts its sights from rival Ferrari to the likes of Hermes. Lambo's next act: Targeting women and families http://www.autonews.com/article/20160831/OEM04/160839978/lambos-next-act-targeting-women-and-families Wed, 31 Aug 2016 06:35:53 EST Forget what you know about raging bulls. Lamborghini wants to show you a softer side of Italian supercars. Nissan's 'Heisman House' set to kick off 6th season http://www.autonews.com/article/20160831/RETAIL03/160839982/nissans-heisman-house-set-to-kick-off-6th-season Wed, 31 Aug 2016 07:00:00 EST Nissan launched its latest 'Heisman House' campaign today by adding 2015 Heisman Trophy winner Derrick Henry to the collection of the house's football players. Subaru&'s campaign to keep national parks clean http://www.autonews.com/article/20160830/VIRALVIDEO/308309999/subaru-s-campaign-to-keep-national-parks-clean Tue, 30 Aug 2016 00:01:00 EST The 'Who We Are Is What We Leave Behind' campaign focuses on the carmaker's mission to remove 100 million pounds of visitor-generated trash. Photo booth is shooting for clicks http://www.autonews.com/article/20160829/RETAIL07/308299994/photo-booth-is-shooting-for-clicks Mon, 29 Aug 2016 00:01:00 EST Having a professional photo booth allows dealerships to showcase high-quality vehicle photos on their website. Subaru brings family-safety message home in very different ways http://www.autonews.com/article/20160829/RETAIL03/160829865/subaru-brings-family-safety-message-home-in-very-different-ways Mon, 29 Aug 2016 10:11:59 EST Any parent who has ever heard the phone ring in the middle of the night will identify with Subaru's commercial debuting tonight: It's your terrified teen calling to say he or she wrecked the car. First Shift: Another tragedy for Takata http://www.autonews.com/article/20160829/VIDEO/308299900/first-shift-another-tragedy-for-takata Mon, 29 Aug 2016 00:01:00 EST Another Takata tragedy: Truck in fatal crash; Unifor strike vote; Cadillac boss on defense; Chase, TrueCar launch direct shopping, loan program; BMW, Chevy Olympics marketing gold. Amazon, expanding automotive business, launches vehicle research portal http://www.autonews.com/article/20160825/RETAIL03/160829916/amazon-expanding-automotive-business-launches-vehicle-research-portal Thu, 25 Aug 2016 11:44:52 EST Amazon launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides. NSX returns to Japan as an American hybrid import http://www.autonews.com/article/20160824/OEM04/160829930/nsx-returns-to-japan-as-an-american-hybrid-import Wed, 24 Aug 2016 22:00:00 EST The NSX sports car is making a long-awaited homecoming in Japan that underscores the global ambitions of a halo hybrid that must do double duty for the Acura and Honda brands. Mercedes-Benz launches 'Timeless' Federer ads for U.S. Open http://www.autonews.com/article/20160824/RETAIL03/160829936/mercedes-benz-launches-timeless-federer-ads-for-u-s-open Wed, 24 Aug 2016 14:01:12 EST As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. 'Timeless' features the Mercedes SL and Roger Federer -- in multiple forms. Federer travels time with Mercedes-Benz http://www.autonews.com/article/20160823/VIRALVIDEO/308249999/federer-travels-time-with-mercedes-benz Tue, 23 Aug 2016 00:01:00 EST Roger Federer appears to be an immortal in Mercedes-Benz's campaign for the 2017 SL convertible, one of the newest arrivals on our viral list.