Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Thu, 26 May 2016 06:00:00 EST McLaren goes to new heights with the 570GT http://europe.autonews.com/article/20160526/BLOG15/160529919/mclaren-goes-to-new-heights-with-the-570gt Thu, 26 May 2016 02:45:57 EST McLaren went to new heights for the media launch of its latest model. The 570GT was hoisted 95 meters to the 10th floor patio area of the Ritz-Carlton Abama on the Spanish island of Tenerife. UK motoring show 'Top Gear' returns with new lineup http://europe.autonews.com/article/20160526/ANE/160529916/uk-motoring-show-top-gear-returns-with-new-lineup Thu, 26 May 2016 05:51:20 EST The UK motoring show "Top Gear" will return to television screens this weekend with a new line-up of presenters taking over one of the BBC's most successful programs. Classic Olds, Jaguar share screen in X-Men movie http://www.autonews.com/article/20160525/RETAIL03/160529923/classic-olds-jaguar-share-screen-in-x-men-movie Wed, 25 May 2016 14:45:04 EST Vintage Jaguar and Oldsmobile models get screen time in the superhero flick X-Men: Apocalypse, which hits U.S. theaters Friday. Dodge hires new ad agency http://www.autonews.com/article/20160525/OEM01/160529925/dodge-hires-new-ad-agency Wed, 25 May 2016 13:26:49 EST Fiat Chrysler Automobiles has selected GSDandM as lead agency for Dodge after a review, according to people familiar with the matter. What if distracted walkers had emergency warning systems? http://www.autonews.com/article/20160524/VIRALVIDEO/305249996/what-if-distracted-walkers-had-emergency-warning-systems Tue, 24 May 2016 00:01:00 EST In a new campaign, Nissan is using collisions among those with the habit of looking down at their smartphones while walking to highlight its safety technology. Tesla, eyeing summer vacationers, to open Hamptons, Cape Cod stores http://www.autonews.com/article/20160523/OEM05/160529970/tesla-eyeing-summer-vacationers-to-open-hamptons-cape-cod-stores Mon, 23 May 2016 10:29:55 EST Tesla Motors, preparing for the Memorial Day holiday and a surge in summer travel in two of the nation's most well-known vacation spots, plans to open stores in the Hamptons and Cape Cod on Friday. The pace car? What else but a Chevrolet http://www.autonews.com/article/20160523/OEM02/305239962/the-pace-car-what-else-but-a-chevrolet Mon, 23 May 2016 00:01:00 EST It has been a long time since anything other than a Chevrolet or General Motors vehicle was the official pace car of the Indy 500 - 1996 to be exact. Driving Indy's pace car is an honor and a huge responsibility http://www.autonews.com/article/20160523/RETAIL03/305239969/driving-indys-pace-car-is-an-honor-and-a-huge-responsibility Mon, 23 May 2016 00:01:00 EST In those heart-thumping first trips around the track -- and later when caution flags are out -- the pace car is in command of the Indy 500. It's a terrific responsibility and an honor for the driver and for the make and model of car. Eagles work in concert for Fiat ad shoot http://www.autonews.com/article/20160523/RETAIL03/305239988/eagles-work-in-concert-for-fiat-ad-shoot Mon, 23 May 2016 00:01:00 EST To grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows. Supercharging a Facebook marketing drive http://www.autonews.com/article/20160523/RETAIL03/305239989/supercharging-a-facebook-marketing-drive Mon, 23 May 2016 00:01:00 EST Quirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment. The Google alum polishing GM's Maven car-sharing brand http://www.autonews.com/article/20160520/OEM02/160529991/the-google-alum-polishing-gms-maven-car-sharing-brand Fri, 20 May 2016 08:26:06 EST Zafar Razzacki's resume -- which includes a stint at Google and a few tech startups -- screams Silicon Valley, not Detroit. ATandT adds connected-car plans, launches first ad campaign aimed at consumers http://www.autonews.com/article/20160520/OEM06/160529984/att-adds-connected-car-plans-launches-first-ad-campaign-aimed-at Fri, 20 May 2016 15:00:00 EST ATandT has added Volkswagen and Infiniti to its wireless connected-car program and is introducing a new connected-car data plan for existing tablet or smartphone customers with unlimited plans. First Shift: Deeper MPG problem for GM? http://www.autonews.com/article/20160517/VIDEO/305179947/first-shift-deeper-mpg-problem-for-gm Tue, 17 May 2016 00:01:00 EST Deeper MPG problem for GM?; Exec changes at Nissan; Tesla seeks answers after worker's injury; Tearing down walls at Volvo; Fiat high, Subaru low; Chinese automaker's Detroit plan. A boy and his mom http://www.autonews.com/article/20160517/VIRALVIDEO/305249998/a-boy-and-his-mom Tue, 17 May 2016 00:01:00 EST A boy touts his adventurous mother in a new Infiniti QX60 spot that debuts on our viral video list this week. China's GAC to return to Detroit auto show ahead of U.S. sales launch http://www.autonews.com/article/20160516/RETAIL03/160519905/chinas-gac-to-return-to-detroit-auto-show-ahead-of-u-s-sales-launch Mon, 16 May 2016 15:16:40 EST Guangzhou Automobile Group plans to return to the Detroit auto show in 2017 after a one-year hiatus. The state-owned Chinese automaker, which hopes to launch U.S. sales in the next few years, plans to exhibit on the main show floor. Mercedes not letting up on product offensive http://www.autonews.com/article/20160516/OEM04/305169925/mercedes-not-letting-up-on-product-offensive Mon, 16 May 2016 00:01:00 EST Mercedes-Benz USA CEO Dietmar Exler says Mercedes will continue its product offensive in 2017, with a comparable number of vehicle launches as it has scheduled for this year. Politicians not wanted for this Fiat Chrysler party http://www.autonews.com/article/20160516/OEM02/305169946/politicians-not-wanted-for-this-fiat-chrysler-party Mon, 16 May 2016 00:01:00 EST There were plenty of executives and workers and even kids on hand May 6 as Fiat Chrysler marked the launch of the 2017 Chrysler Pacifica at its renovated Windsor, (Ont.) Assembly Plant. JLR marketing: From villains to heroes http://www.autonews.com/article/20160514/RETAIL03/305169950/jlr-marketing-from-villains-to-heroes Sat, 14 May 2016 00:01:00 EST The Invictus Games are a natural fit for lead sponsor Jaguar Land Rover, a company with a rich military history that is actively working to hire veterans and aid their reintegration after service. AutoNews Now: GM halts crossovers to fix MPG labels http://www.autonews.com/article/20160513/VIDEO/305139906/autonews-now-gm-halts-crossovers-to-fix-mpg-labels Fri, 13 May 2016 00:01:00 EST GM stops sale of big crossovers with overstated EPA labels; Bill Ford defends Fields amid stock slump; Report: Magna Steyr to make BMW, Toyota roadsters; Apple invests in Uber rival; Chevy and MLB. Fiat reprises 'blue pill' man to launch 124 Spider ads http://www.autonews.com/article/20160513/RETAIL03/305139814/fiat-reprises-blue-pill-man-to-launch-124-spider-ads Fri, 13 May 2016 15:00:00 EST The elder gentleman in Fiat's 2015 Super Bowl spot 'Blue Pill,' who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider. Would you hang out at a Cadillac coffee shop? http://www.autonews.com/article/20160513/RETAIL03/305139820/would-you-hang-out-at-a-cadillac-coffee-shop Fri, 13 May 2016 15:45:00 EST Cadillac House, a coffee shop/retail boutique with an art gallery twist and even a bespoke scent, opens next month in New York's Tribeca neighborhood and goes far beyond what other major brands have done with extended marketing efforts. GM reviewing dealer sales metric in wake of legal setback http://www.autonews.com/article/20160512/RETAIL03/160519941/gm-reviewing-dealer-sales-metric-in-wake-of-legal-setback Thu, 12 May 2016 15:15:20 EST General Motors is reviewing the way it measures dealer sales effectiveness following last week's court ruling in New York that deemed the company's current system unfair, a top executive said. First Shift: Nissan buying 34% of Mitsubushi http://www.autonews.com/article/20160512/VIDEO/305129885/first-shift-nissan-buying-34-of-mitsubushi Thu, 12 May 2016 00:01:00 EST Deal to control Mitsubishi potential 'win-win,' Nissan's Ghosn says; Nissan earnings; Subaru parent's new name: Subaru; VW to discuss U.S. dealer reparations; Volvo gets in tune with Swedish roots. Radio's surprising role in race to reduce CO2 http://europe.autonews.com/article/20160512/BLOG15/160519950/radios-surprising-role-in-race-to-reduce-co2 Thu, 12 May 2016 07:39:53 EST Audi disagrees with radio broadcasters in Europe that FM, digital and internet audio services need to be offered side by side in future cars because the move would hamper automakers' efforts to reduce CO2 emissions. First Shift: Toyota Q4 earnings slip http://www.autonews.com/article/20160511/VIDEO/305119990/first-shift-toyota-q4-earnings-slip Wed, 11 May 2016 00:01:00 EST Toyoda warns of more profit strain; Mitsubishi scandal widens; Tesla: Model 3 design is not finalized; Using sports to sell cars; Fuel cells' chance to rise? Auto marketers tout the benefits of sports advertising http://www.autonews.com/article/20160511/RETAIL03/160519972/auto-marketers-tout-the-benefits-of-sports-advertising Wed, 11 May 2016 06:14:47 EST Sports remain one of the last bastions of live TV, making it an irresistible chance for automakers to reach consumers, according to some of the top marketing minds in the business. Tesla Model 3 design not finalized http://www.autonews.com/article/20160511/OEM01/160519970/tesla-model-3-design-not-finalized Wed, 11 May 2016 06:32:56 EST Tesla Motors said the design of its new Model 3 has not been finalized, even though the electric-car maker expects to begin building the mass-market sedan within the next 18 months. First Shift: Mitsubishi closing in on compensation plan? http://www.autonews.com/article/20160510/VIDEO/305109988/first-shift-mitsubishi-closing-in-on-compensation-plan Tue, 10 May 2016 00:01:00 EST Mitsubishi closing in on compensation plan?; Chevy's 'small' website targets younger crowd; Mexico exports drop in April; GM production resumes; VW factory in China; Marvel movies aid Audi. Nissan takes safety panel on joyride http://www.autonews.com/article/20160510/VIRALVIDEO/305109999/nissan-takes-safety-panel-on-joyride Tue, 10 May 2016 00:01:00 EST Nissan assembled what it calls safety experts to learn about its collision technology. Chevy marketing rides on 'Real People' power http://www.autonews.com/article/20160509/OEM02/305099993/chevy-marketing-rides-on-real-people-power Mon, 9 May 2016 00:01:00 EST Chevrolet hired Tim Mahoney three years ago to help revitalize the image of the brand, which was still licking its wounds from General Motors' 2009 bankruptcy. Chevy launches small-car website to connect with young buyers http://www.autonews.com/article/20160509/RETAIL03/160509878/chevy-launches-small-car-website-to-connect-with-young-buyers Mon, 9 May 2016 16:50:17 EST ChevySmallCars.com, a 'lifestyle-oriented' website dedicated to the Spark minicar, Sonic subcompact car and Trax subcompact crossover, is aimed at younger car buyers, who are more likely to buy the vehicles than other groups. Digital agency Razorfish sees experience trumping message http://www.autonews.com/article/20160509/RETAIL03/305099998/digital-agency-razorfish-sees-experience-trumping-message Mon, 9 May 2016 00:01:00 EST In a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz reach out to younger... Subaru ad agency's pet project http://www.autonews.com/article/20160509/RETAIL03/305099991/subaru-ad-agencys-pet-project Mon, 9 May 2016 00:01:00 EST The brainstorm to fill a 30-second advertising slot led to a marketing turning point for Subaru, kicking off an enduring, endearing TV campaign that has helped cement the brand's powerful connection with dog lovers. Longevity and love: Makings of a dog's 'Dream Weekend' http://www.autonews.com/article/20160508/RETAIL03/305099992/longevity-and-love-makings-of-a-dogs-dream-weekend Sun, 8 May 2016 00:01:00 EST The story behind the birth of an iconic Subaru ad that won over country star Willie Nelson. Dodge commandeers Bondurant track http://www.autonews.com/article/20160507/RETAIL03/305099997/dodge-commandeers-bondurant-track Sat, 7 May 2016 00:01:00 EST FCA made a sponsorship offer that the Bondurant Racing School couldn't ignore, and now the Camaros and Corvettes that sped through Bondurant for 13 years have given way to SRTs, Hellcats and Vipers. AutoNews Now: Self-driving: More needed than wanted? http://www.autonews.com/article/20160506/VIDEO/305069958/autonews-now-self-driving-more-needed-than-wanted Fri, 6 May 2016 00:01:00 EST Self-driving: More needed than wanted?; Marchionne on FCA-Google deal; Hyundai ramps up Elantra incentives; Horses, Rams, and the Run for the Roses. Team Detroit, Ford's ad agency, rebranded as GTB http://www.autonews.com/article/20160506/RETAIL03/160509905/team-detroit-fords-ad-agency-rebranded-as-gtb Fri, 6 May 2016 11:38:15 EST Team Detroit, the Dearborn, Mich., firm that handles Ford Motor Co.'s advertising, has a new name: GTB. Audi's Marvel tie-in helped propel the brand http://www.autonews.com/article/20160505/RETAIL03/305099999/audis-marvel-tie-in-helped-propel-the-brand Thu, 5 May 2016 10:07:49 EST The Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences. PSA's marketing revamp will be headed by Renault veteran http://europe.autonews.com/article/20160504/ANE/160509978/psas-marketing-revamp-will-be-headed-by-renault-veteran Wed, 4 May 2016 00:01:00 EST PSA Group's new head of sales and marketing, Stephen Norman, will lead an overhaul of the automaker's commercial operations to improve synergies between its Peugeot, Citroen and DS brands. First Shift: April U.S. sales winners, losers http://www.autonews.com/article/20160504/VIDEO/305049943/first-shift-april-u-s-sales-winners-losers Wed, 4 May 2016 00:01:00 EST April U.S. sales winners, losers; Takata recall to widen?; Volvo swings to a profit; Ford's portable wind tunnel; Nissan shifting marketing focus toward safety. Captain America, not yet in theaters, still tops the charts http://www.autonews.com/article/20160503/VIRALVIDEO/305039987/captain-america-not-yet-in-theaters-still-tops-the-charts Tue, 3 May 2016 00:01:00 EST Audi's superhero-powered spot, 'The Chase,' tops the rankings again this week with 21,771,081 views. Acura launches ad campaign for 30th anniversary http://www.autonews.com/article/20160502/RETAIL03/160509984/acura-launches-ad-campaign-for-30th-anniversary Mon, 2 May 2016 13:44:11 EST Instead of cake and candles, Acura is running a new ad campaign for the brand's 30th anniversary. Nissan takes new ad path after U.S. exec ripped agencies http://www.autonews.com/article/20160502/RETAIL03/160509989/nissan-takes-new-ad-path-after-u-s-exec-ripped-agencies Mon, 2 May 2016 10:10:58 EST Nissan is making a new safety pitch in U.S. ads breaking this week as part of a larger marketing overhaul that will take full effect in June. AutoNews Now: AutoNation, TrueCar to try again http://www.autonews.com/article/20160429/VIDEO/304299949/autonews-now-autonation-truecar-to-try-again Fri, 29 Apr 2016 00:01:00 EST AutoNation, TrueCar give it another try; No price pressure from VW, Conti says; Acura marks 30 years; Gender gap persists; Cars shed leather to lose weight. Gen Y more likely than older drivers to trust self-driving tech, study finds http://www.autonews.com/article/20160428/OEM06/160429822/gen-y-more-likely-than-older-drivers-to-trust-self-driving-tech Thu, 28 Apr 2016 13:00:00 EST More than half of those born after 1976 say they trust autonomous tech, compared with 41 percent in Generation X, 23 percent of baby boomers and 18 percent of the pre-boomer generation, J.D. Power's annual U.S. Tech Choice Study found. China's GAC looks to Fiat Chrysler to help enter U.S. http://www.autonews.com/article/20160428/GLOBAL03/160429826/chinas-gac-looks-to-fiat-chrysler-to-help-enter-u-s Thu, 28 Apr 2016 09:44:13 EST China's Guangzhou Automobile Group, whose partnership with Fiat Chrysler Automobiles enables the Italian-American automaker to manufacture in China, wants Fiat Chrysler to return the favor by helping it launch U.S. sales. First Shift: Ford posts record Q1 profit http://www.autonews.com/article/20160428/VIDEO/304289925/first-shift-ford-posts-record-q1-profit Thu, 28 Apr 2016 00:01:00 EST F-150 helps push Ford to record Q1 profit; Fields: 'Absolutely terrific start'; Mitsubishi: No test-data problems in newer U.S. models; VW's growth outlook; JLR phone-finder app; Hyundai NFL promo. First Shift: Mitsu misconduct goes back 25 yrs http://www.autonews.com/article/20160426/VIDEO/304269896/first-shift-mitsu-misconduct-goes-back-25-yrs Tue, 26 Apr 2016 00:01:00 EST 25 years of Mitsu misconduct; Ford, Volvo, Google, Uber, Lyft in self-driving push; Earnings up at FCA, down at Hyundai; VW outsells Toyota; Honda Clarity's aerodynamic design. Audi teams up with Captain America http://www.autonews.com/article/20160426/VIRALVIDEO/304269999/audi-teams-up-with-captain-america Tue, 26 Apr 2016 00:01:00 EST In 'The Chase,' from Anomaly, Audi leverages its 'Captain America: Civil War' sponsorship to film a humorous take on the classic car-chase shot. ALG chief: Millennials will drive strong leasing http://www.autonews.com/article/20160425/OEM02/304259993/alg-chief-millennials-will-drive-strong-leasing Mon, 25 Apr 2016 00:01:00 EST Millennials are paying off their student loans and moving out of their parents' basements. That cohort's emphasis on affordability will continue to drive lease growth, Jim Nguyen, the new head of ALG, predicts in this QandA.