Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Fri, 29 Jul 2016 06:00:00 EST New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated' http://www.autonews.com/article/20160729/RETAIL03/160729807/new-dodge-ad-campaign-launched-with-tagline-domestic-not-domesticated Fri, 29 Jul 2016 15:53:24 EST Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." AutoNation expands TrueCar pilot, in latest sign of reconciliation http://www.autonews.com/article/20160729/RETAIL/160729808/autonation-expands-truecar-pilot-in-latest-sign-of-reconciliation Fri, 29 Jul 2016 15:32:35 EST After getting good results in an initial pilot program, AutoNation will expand its use of TrueCar to at least 23 more dealerships. First Shift: Lower sales, profits at AutoNation http://www.autonews.com/article/20160729/VIDEO/307299958/first-shift-lower-sales-profits-at-autonation Fri, 29 Jul 2016 00:01:00 EST AutoNation profit drops amid lower sales; Penske, Asbury down, Group 1, Sonic, Lithia up; Mazda profit dips, Audi lowers outlook; VW fined; Mercedes pulls ad; Nissan future product. Mercedes pulls ad challenged by safety groups http://www.autonews.com/article/20160728/RETAIL03/160729833/mercedes-pulls-ad-challenged-by-safety-groups Thu, 28 Jul 2016 16:27:44 EST Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading in its depiction of the vehicle's driver-assist systems. First Shift: Ford Q2 profit falls 9% http://www.autonews.com/article/20160728/VIDEO/307289946/first-shift-ford-q2-profit-falls-9 Thu, 28 Jul 2016 00:01:00 EST Ford posts 9% lower profits for Q2, warns of 'very weak' 3rd quarter; Volkswagen brand plunges; GM to make more trucks; Who's No. 1?; Mercedes ad draws complaints; Honda future product. Mercedes challenged over 'Drive Pilot' TV ad http://www.autonews.com/article/20160727/RETAIL03/160729855/mercedes-challenged-over-drive-pilot-tv-ad Wed, 27 Jul 2016 15:38:27 EST Consumer and auto safety advocates have called on the FTC to investigate Mercedes-Benz over a TV commercial for the 2017 E-class, saying the ad could mislead consumers by overstating the capability of automated driving systems available on the sedan. Kia helps surfer tackle waves in top campaign http://www.autonews.com/article/20160726/VIRALVIDEO/307279999/kia-helps-surfer-tackle-waves-in-top-campaign Tue, 26 Jul 2016 00:01:00 EST To hammer home the point of craftsmanship, the spot shows leather being stitched together on a steering wheel while wood grain is being carved as viewers get a glimpse of the CX-9's interior. Mobile app brings online-dating mentality to car shopping http://www.autonews.com/article/20160725/OEM06/160729965/mobile-app-brings-online-dating-mentality-to-car-shopping Mon, 25 Jul 2016 00:01:00 EST A new app allows shoppers to swipe through images of new and used vehicles gathered from more than 29,000 dealership sites across the U.S. FCA salutes Jeep http://www.autonews.com/article/20160725/RETAIL03/307259975/fca-salutes-jeep Mon, 25 Jul 2016 00:01:00 EST A unique Jeep Wrangler rolled down the assembly line in Toledo, Ohio, on July 15, looking like a combat zone "jeep" of the distant past. Mini campaign will defy labels during Olympics http://www.autonews.com/article/20160721/RETAIL03/160729963/mini-campaign-will-defy-labels-during-olympics Thu, 21 Jul 2016 11:00:00 EST Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. First Shift: GM posts $2.9 billion profit http://www.autonews.com/article/20160721/VIDEO/307219943/first-shift-gm-posts-2-9-billion-profit Thu, 21 Jul 2016 00:01:00 EST GM posts $2.9 billion profit; Musk's 'master plan' takes Tesla beyond EVs, batteries; Rosekind: U.S. still bullish on autonomous cars; Daimler, Volvo profits; Chevy's product pipeline. Metaldyne Performance Group to consolidate 8 brands http://www.autonews.com/article/20160720/OEM10/160729983/metaldyne-performance-group-to-consolidate-8-brands Wed, 20 Jul 2016 15:39:10 EST Powertrain components supplier Metaldyne Performance Group will consolidate its eight brands following a merger nearly two years ago. All brands will fall under the MPG moniker. BMW N.A. retains Interpublic's UM for media work http://www.autonews.com/article/20160720/RETAIL03/160729984/bmw-n-a-retains-interpublics-um-for-media-work Wed, 20 Jul 2016 15:19:05 EST Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying. Tesla Motors changes web address to Tesla.com http://www.autonews.com/article/20160719/OEM05/160719844/tesla-motors-changes-web-address-to-tesla-com Tue, 19 Jul 2016 11:23:10 EST Tesla Motors has changed its internet address from teslamotors.com to tesla.com, hinting at a possible company name change as part of CEO Elon Musk's latest and still undisclosed "master plan." Mazda pushes craftsmanship in top viral video campaign http://www.autonews.com/article/20160719/VIRALVIDEO/307199997/mazda-pushes-craftsmanship-in-top-viral-video-campaign Tue, 19 Jul 2016 00:01:00 EST To hammer home the point of craftsmanship, the spot shows leather being stitched together on a steering wheel while wood grain is being carved as viewers get a glimpse of the CX-9's interior. GM boosts discounts on big pickups as summer truck war heats up http://www.autonews.com/article/20160715/RETAIL/160719885/gm-boosts-discounts-on-big-pickups-as-summer-truck-war-heats-up Fri, 15 Jul 2016 14:51:18 EST GM more than doubled discounts on some of its large pickups in July's first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford's aluminum-bodied trucks. VW's Seat recruits new sales boss from Audi http://europe.autonews.com/article/20160715/ANE/160719916/vws-seat-recruits-new-sales-boss-from-audi Fri, 15 Jul 2016 00:01:00 EST VW Group's Seat brand has recruited Audi veteran Wayne Griffiths as its new sales and marketing boss. He succeeds Andreas Offermann. Small Minis take on massive road trip http://www.autonews.com/article/20160714/BLOG06/160719909/small-minis-take-on-massive-road-trip Thu, 14 Jul 2016 16:15:00 EST Mini USA isn't joking when it says its cars come standard with friends. This year's two-week 'Mini Takes The States' road trip for Mini owners crosses through 18 states through July 23. Consumer Reports urges Tesla to disable auto steering function http://www.autonews.com/article/20160714/OEM11/160719917/consumer-reports-urges-tesla-to-disable-auto-steering-function Thu, 14 Jul 2016 08:42:07 EST Consumer Reports on Thursday urged Tesla Motors to disable the automatic steering function in its Autopilot driving-assist system, which is under investigation by U.S. safety regulators after a fatal crash. AutoNews Now: Pressure mounts on Tesla http://www.autonews.com/article/20160714/VIDEO/307149937/autonews-now-pressure-mounts-on-tesla Thu, 14 Jul 2016 00:01:00 EST Pressure mounts on Tesla: Consumer Reports calls for disabling Autosteer, losing 'Autopilot' name; Shipper fined $98.9M in price-fix case; RAV4 ahead of CR-V; Ford's new recruit; Denso expansion. Chevy opts out of sponsoring 'Wendy Williams Show' amid race controversy http://www.autonews.com/article/20160713/RETAIL03/160719940/chevy-opts-out-of-sponsoring-wendy-williams-show-amid-race Wed, 13 Jul 2016 11:09:13 EST Chevrolet won't renew a sponsorship deal with "The Wendy Williams Show" following controversial remarks the host made about historically black colleges and universities and the NAACP. Chevrolet highlights good Samaritan http://www.autonews.com/article/20160712/VIRALVIDEO/307129997/chevrolet-highlights-good-samaritan Tue, 12 Jul 2016 00:01:00 EST Chevrolet India highlighted the kind act of a good Samaritan in this week's top campaign. GM, Lyft expand Express Drive program, tout partnership http://www.autonews.com/article/20160711/RETAIL03/160719985/gm-lyft-expand-express-drive-program-tout-partnership Mon, 11 Jul 2016 16:02:14 EST General Motors and ride-hailing company Lyft Inc. said on Monday they would expand their short-term rental program to California and Colorado, building on an effort that GM President Dan Ammann said has "dramatically exceeded expectations." Lyft matures, but still has fun http://www.autonews.com/article/20160711/RETAIL03/307119953/lyft-matures-but-still-has-fun Mon, 11 Jul 2016 00:01:00 EST Gina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of point-to-point transportation,... Kia zooms past Daimler on list of top ad spenders http://www.autonews.com/article/20160711/RETAIL03/307119931/kia-zooms-past-daimler-on-list-of-top-ad-spenders Mon, 11 Jul 2016 00:01:00 EST Automakers' U.S. spending figures on Advertising Age's 2015 list of 200 Leading National Advertisers offer insight into their advertising strategies, even though there were almost no changes in their relative rankings on the list. Google shift has dealers friending Facebook http://www.autonews.com/article/20160711/RETAIL03/307119954/google-shift-has-dealers-friending-facebook Mon, 11 Jul 2016 00:01:00 EST Facebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of changes in how Google... Dodge events embrace muscle-car heritage http://www.autonews.com/article/20160711/RETAIL03/307119924/dodge-events-embrace-muscle-car-heritage Mon, 11 Jul 2016 00:01:00 EST Not long ago, critics said Dodge was spinning its wheels as it struggled to find an identity amid a lineup that stretched from muscle cars to minivans. Chevrolet's pickup ad is brilliant http://www.autonews.com/article/20160711/RETAIL03/160709892/chevrolets-pickup-ad-is-brilliant Mon, 11 Jul 2016 00:01:00 EST The Chevy ad attacking the Ford F-150 is brilliant, and whoever figured it out should get a bonus. Ford F-150 tops pickups in June Twitter engagement http://www.autonews.com/article/20160707/RETAIL03/160709910/ford-f-150-tops-pickups-in-june-twitter-engagement Thu, 7 Jul 2016 15:11:19 EST The Ford F-150 topped all pickups in Twitter engagement in June, a month where Chevrolet launched a new ad campaign that jabbed the toughness of the F-150's stamped aluminum bed. Honda features 2017 Ridgeline in new Spanish-language campaign http://www.autonews.com/article/20160707/RETAIL03/160709923/honda-features-2017-ridgeline-in-new-spanish-language-campaign Thu, 7 Jul 2016 05:00:00 EST Honda plans to reach more Hispanic consumers with its Spanish-language campaign for the 2017 Ridgeline pickup, which will run during the Honda-sponsored Campeon de Campeones, a Mexican soccer championship match. CFPB accuses some lenders of deceptive GAP, payment deferral ads http://www.autonews.com/article/20160706/FINANCE_AND_INSURANCE/160709943/cfpb-accuses-some-lenders-of-deceptive-gap-payment-deferral-ads Wed, 6 Jul 2016 11:30:00 EST One or more auto lenders have been deceptive in their advertisements for GAP coverage and disclosures of payment deferral terms, the Consumer Financial Protection Bureau said. Wimbledon walk-through lands on viral list http://www.autonews.com/article/20160705/VIRALVIDEO/307069994/wimbledon-walk-through-lands-on-viral-list Tue, 5 Jul 2016 00:01:00 EST Tennis star Andy Murray talks about the magic of Wimbledon in an interactive 360-degree video in one of this week's top campaigns from Jaguar UK. Obituaries http://www.autonews.com/article/20160704/OEM02/160709982/obituaries Mon, 4 Jul 2016 00:01:00 EST Robert Cox, the ad executive who helped Ford embrace the slogan "Quality is Job 1," died June 18. Automotive News Canada debuts http://www.autonews.com/article/20160704/GLOBAL/307049964/automotive-news-canada-debuts Mon, 4 Jul 2016 00:01:00 EST Crain Communications Inc., publisher of more than 20 business-to-business publications, is expanding the Automotive News brand with Automotive News Canada, a suite of news products focused exclusively on the Canadian automotive industry. Toyota wins on the court, but not on the name http://www.autonews.com/article/20160704/RETAIL03/307049955/toyota-wins-on-the-court-but-not-on-the-name Mon, 4 Jul 2016 00:01:00 EST Laugh if you want, but the strangely named Toyota Alvark is a force to be reckoned with. On the basketball court, that is. It's not a car. Robert Cox, ad man behind Ford's 'Quality is Job 1' pitch, dies http://www.autonews.com/article/20160629/RETAIL03/160629819/robert-cox-ad-man-behind-fords-quality-is-job-1-pitch-dies Wed, 29 Jun 2016 17:30:00 EST Robert Cox, an outspoken New York advertising executive who helped Ford embrace the slogan 'Quality is Job 1' in the 1980s and later crafted ad campaigns for Honda and Saturn, has died. He was 78. Ford touts F-150's superiority in new campaign http://www.autonews.com/article/20160628/VIRALVIDEO/306289997/ford-touts-f-150s-superiority-in-new-campaign Tue, 28 Jun 2016 00:01:00 EST In a new campaign, Ford is touting 10 reasons that the F-150 is superior to its competitors. Automakers rank high on annual ad-spending list http://www.autonews.com/article/20160628/RETAIL03/160629852/automakers-rank-high-on-annual-ad-spending-list Tue, 28 Jun 2016 12:09:23 EST The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed. Ford Escape stars in new series on Verizon video platform http://www.autonews.com/article/20160627/RETAIL03/160629884/ford-escape-stars-in-new-series-on-verizon-video-platform Mon, 27 Jun 2016 12:13:08 EST The 2017 Ford Escape will help people avoid 'capture' in a new series airing on Verizon's recently-launched video platform. Cleveland got its trophy, and slam-dunk ad http://www.autonews.com/article/20160627/RETAIL03/306279983/cleveland-got-its-trophy-and-slam-dunk-ad Mon, 27 Jun 2016 00:01:00 EST When the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the power of belief. Before the Cavs' big win, auto ad agency urged fans to believe http://www.autonews.com/article/20160621/BLOG06/160629953/before-the-cavs-big-win-auto-ad-agency-urged-fans-to-believe Tue, 21 Jun 2016 14:40:51 EST When the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief. FCA launches latest Chrysler Pacifica ads with comedian Jim Gaffigan http://www.autonews.com/article/20160621/RETAIL03/160629961/fca-launches-latest-chrysler-pacifica-ads-with-comedian-jim-gaffigan Tue, 21 Jun 2016 10:46:39 EST The latest chapter of Chrysler's Pacifica 'Dad Brand' campaign launched over Father's Day weekend. The spots feature actor and comedian Jim Gaffigan, who also appeared in the campaign's first set of videos in April. Hyundai to the rescue tops viral list http://www.autonews.com/article/20160621/VIRALVIDEO/306219997/hyundai-to-the-rescue-tops-viral-list Tue, 21 Jun 2016 00:01:00 EST Hyundai saves the day for a young soccer fan in this week's top campaign. No takers for Ford's lease sharing plan http://www.autonews.com/article/20160620/FINANCE_AND_INSURANCE/160619877/no-takers-for-fords-lease-sharing-plan Mon, 20 Jun 2016 00:01:00 EST In March, Ford Credit launched Ford Credit Link, a pilot lease sharing program that allows three to six customers to share a lease, scheduling their driving time and dividing payments any way they'd like. Uber rival jabs 'surge pricing' in New York ad campaign http://www.autonews.com/article/20160620/RETAIL03/160629983/uber-rival-jabs-surge-pricing-in-new-york-ad-campaign Mon, 20 Jun 2016 11:55:50 EST A rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City. Toyota pitches hybrids in diesel country http://www.autonews.com/article/20160620/OEM05/306209993/toyota-pitches-hybrids-in-diesel-country Mon, 20 Jun 2016 00:01:00 EST Automakers have plenty to fret about in Europe. Toyota Motor Corp. is coping with it all by focusing on building market share, selling more hybrids and boosting production to give its European dealers more locally built products. Picking up some stamps http://www.autonews.com/article/20160620/OEM03/306209949/picking-up-some-stamps Mon, 20 Jun 2016 00:01:00 EST On July 15, the U.S. Postal Service will issue another set of stamps in its "America on the Move" series paying tribute to classic American vehicles. Is Toyota's Alvark the worst. Basketball team name. Ever? http://www.autonews.com/article/20160617/BLOG06/160619889/is-toyotas-alvark-the-worst-basketball-team-name-ever Fri, 17 Jun 2016 13:35:00 EST Ponder if you will, the word 'Alvark.' It's actually the name of the professional Japan-league basketball team owned by Toyota. AutoNews Now: For Europe's small cars, it's war http://www.autonews.com/article/20160617/VIDEO/306179963/autonews-now-for-europes-small-cars-its-war Fri, 17 Jun 2016 00:01:00 EST Ford's other small-car battlefront; Why Smart's not planning SUV; Cruze hatchback price: $22,190; Canadian supplier chats with Google, Apple; Hyundai safety tech, in song. First Shift: A Prius plugged into the sun http://www.autonews.com/article/20160617/VIDEO/306179962/first-shift-a-prius-plugged-into-the-sun Fri, 17 Jun 2016 00:01:00 EST A Prius plugged into the sun; Mitsubishi admits more fuel-economy cheating; Ram Rebel gets Mopar treatment; Buick Envision ad debut; Ford Twitter buzz; 'Pregnant with a sports car.'