Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Mon, 24 Oct 2016 06:00:00 EST AutoNews Now: Sports cars slump as boomers age Fri, 21 Oct 2016 16:45:00 EST Sports-car sales slumping as boomers age; Audi diesel buyback plan?; Ford, Jaguar Land Rover test connected cars in U.K.; Nissan's big choice; Lamborghini's smash performance. Toyota to sponsor USA Today's new virtual reality show Thu, 20 Oct 2016 09:22:18 EST Toyota is testing a new type of advertising by running the first commercial designed to be viewed within USA Today's new virtual reality program. BMW Films is coming back -- but does it matter? Wed, 19 Oct 2016 13:40:21 EST When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence? Hair-pulling, kicking and broken glass: Audi ad takes inspiration from election season Wed, 19 Oct 2016 00:01:00 EST Audi's 'Duel' campaign, which makes light of the political season, returned to the top spot this week with 3,076,299 views. LG Chem expects GM to sell over 30,000 Bolts next year Tue, 18 Oct 2016 07:13:00 EST LG Chem, a battery supplier for General Motors' upcoming Bolt electric vehicle, said today it expected the automaker to sell more than 30,000 of the cars next year. Honda skips the fanfare for redesigned CR-V Mon, 17 Oct 2016 00:01:00 EST Honda had plenty to crow about with the redesigned CR-V. But it opted against a long introduction, for fear of diminishing interest in the popular outgoing model. Market your F&I department! Wed, 12 Oct 2016 11:30:00 EST Dealerships need to market their FandI departments. Dealerships promote their deals on vehicles; why not their deals on financing? Toyota Corolla safety ad strikes a chord Wed, 12 Oct 2016 00:01:00 EST Toyota's new musical Corolla campaign appears to hit the right notes with viewers. Views of the viral video totaled 2,836,896 in the first week. Hyundai rises to 15th in ranking of largest U.S. corporate sponsors Tue, 11 Oct 2016 14:18:25 EST Hyundai's NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG's annual report of top spenders. Texas dealership embraces Facebook ad strategy Tue, 11 Oct 2016 09:00:00 EST When Michael Lopez joined Brown Automotive Group in January, he found there wasn't a social media or digital strategy at the Texas-based group. First Shift: Deal averts strike at FCA Tue, 11 Oct 2016 08:15:00 EST Deal averts strike at FCA; Ford idles Mustang plant after sales slip; Coal exec calls Tesla 'a fraud'; GM seeks to attract VW diesel customers; Kids take over Pacifica sales in ad. Do people really want to buy cars online? Mon, 10 Oct 2016 00:01:00 EST A new report shows dealers may be overestimating how strong consumer demand for completing vehicle purchases fully online really is. First Shift: Crunch time for FCA, Unifor Mon, 10 Oct 2016 08:30:00 EST Crunch time for FCA, Unifor as strike looms; Ghosn has 'massive' plans for Mitsu; Leibovitz shoots Lincoln campaign; Tesla contradicts own filing; Bringing startups into Ford fold. Lincoln taps Annie Leibovitz for new Continental campaign Mon, 10 Oct 2016 00:01:00 EST Acclaimed photographer Annie Leibovitz, perhaps best known for her iconic covers for Rolling Stone and Vanity Fair, goes behind the lens for a campaign promoting the 2017 Lincoln Continental, what the brand says is her 'first... Automakers help fund dealers' big ideas Mon, 10 Oct 2016 00:01:00 EST Dealers are on the front lines of the daily sales race, often sponsoring events in the community and running TV and digital ad campaigns. But often, in the background, manufacturers are providing the funding. Volvo: Asked & Answered Mon, 10 Oct 2016 00:01:00 EST Staff reporter Vince Bond Jr. spoke with Volvo Car USA's Bodil Eriksson, vice president of marketing and brand communications. Obituary Mon, 10 Oct 2016 00:01:00 EST Longtime Car and Driver editor Brock Yates, the creator of the popular Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash, died Wednesday, Oct. 5, from Alzheimer's disease. He was 82. Bomb drops on Ram's film foray Sat, 8 Oct 2016 00:01:00 EST A yet-to-be released movie, "Monster Trucks", is already dubbed a dud and Ram products are found throughout the film. Ford's trumped-up tweet leads to Twitter engagement win in September Fri, 7 Oct 2016 10:00:00 EST Ford used the presidential debate stage to launch its most engaging tweet of September. Audi's political ad tracks well Wed, 5 Oct 2016 00:01:00 EST The luxury automaker has some fun this political season. Infiniti designer explores Cuban roots Mon, 3 Oct 2016 00:01:00 EST Alfonso Albaisa is the global head of Infiniti design. He is also the American-raised son of exiled Cuban parents. Buick greenlights Avenir -- as a subbrand Mon, 3 Oct 2016 00:01:00 EST Buick is moving ahead with Avenir. Not a production version of the svelte concept car shown at the 2015 Detroit auto show, but a subbrand to take advantage of consumers' growing appetite for high-end touches. Buick to launch Avenir as high-end subbrand Fri, 30 Sep 2016 10:00:00 EST Buick is creating a subbrand called Avenir to take advantage of consumers' growing appetite for high-end touches. Avenir will be Buick's equivalent of Denali at the GMC brand. Nissan plans Rogue limited edition for Star Wars promotion Fri, 30 Sep 2016 11:23:15 EST Nissan said today it will design a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition to go along with the latest Star Wars movie, Rogue One: A Star Wars Story, which arrives in theaters Dec. 16. FTC charges Sage Auto Group with deceptive, unfair sales and financing Thu, 29 Sep 2016 16:10:43 EST The Federal Trade Commission charged Sage Auto Group with using deceptive and unfair sales and financing tactics, including so-called 'yo-yo' financing. Audi's R8 in Death Valley stays strong Wed, 28 Sep 2016 00:01:00 EST The luxury carmaker's collaboration with Airbnb continues to get views. Golf icon Arnold Palmer also was an auto industry player Tue, 27 Sep 2016 15:24:42 EST Golf legend Arnold Palmer took many of his business endeavors into the automotive industry, endorsing his beloved Cadillac and longtime partner Hertz as well as owning six General Motors and Ford dealerships in five states. AutoNews Now: Turning the corner at Volvo Tue, 27 Sep 2016 14:30:00 EST Turning the corner at Volvo; VW offers financial reassurance amid report; Audi, BMW, Daimler tech alliance; Self-driving startup seeks funds; Jeep, Audi ads take political twist. Jeep uses Cat Stevens song in unifying debate ad Mon, 26 Sep 2016 18:04:40 EST Just about the time Republicans and Democrats were yelling over who won Monday's presidential debate, Jeep released an ad that, perhaps impossibly, seeks to unite the country. Audi seizes on Clinton-Trump debate with new ad Mon, 26 Sep 2016 11:53:33 EST Hillary Clinton and Donald Trump won't be the only man and woman dueling on TV on Monday night. Nissan makes the most of Miami show Mon, 26 Sep 2016 00:01:00 EST Nissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers. VW marketing chief sees opening with immigrants Mon, 26 Sep 2016 00:01:00 EST Volkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive. Nissan returns to Japan's most exclusive address Fri, 23 Sep 2016 13:36:45 EST Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs. Toyota's Japan ad agency Dentsu to repay advertising overcharges Fri, 23 Sep 2016 08:52:40 EST Ad agency Dentsu will pay an estimated 230 million yen ($2.3 million) back to customers, including Toyota, that it overcharged for Internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. Toyota says ad agency Dentsu disclosed 'irregularities' around transactions in Japan Thu, 22 Sep 2016 12:05:05 EST Toyota says its longtime advertising partner, Japanese agency giant Dentsu, has informed it of "irregularities" related to some digital media business transactions. Millennials want cars -- and low payments Wed, 21 Sep 2016 11:00:00 EST Industry experts have confirmed multiple times that millennials are major players in the auto finance market, debunking the notion that they don't buy cars. First Shift: In Germany, 1,400 VW lawsuits Wed, 21 Sep 2016 08:30:00 EST VW investor lawsuits pour in; Report: Flex-N-Gate, Autoliv among Takata bidders; Tesla Model S hacked; Unifor's message for Ford, FCA; BMW's 'Escape'; $2.1 billion wasted at pump? Audi takes the R8 to Death Valley Wed, 21 Sep 2016 00:01:00 EST The luxury carmaker teamed with Airbnb to offer a vacation stay in the desert #8211; and it includes an R8. BMW reprises its role as filmmaker Tue, 20 Sep 2016 14:52:57 EST BMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called 'The Escape,' and features Hollywood stars. Toyota replaces Nissan as auto sponsor of 'The Voice' Tue, 20 Sep 2016 13:00:43 EST Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. What EchoPark learned from Apple Mon, 19 Sep 2016 00:01:00 EST As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Avoid these Facebook marketing mistakes Mon, 19 Sep 2016 00:01:00 EST Marketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes. AUDI: Events drive brand's quest for 'prestige' Mon, 19 Sep 2016 00:01:00 EST Audi remains hungry. For all its gains, its U.S. sales are still running behind luxury's big three: BMW, Mercedes and Lexus. Dealer mixes digital tools, personal ties Mon, 19 Sep 2016 00:01:00 EST At Friendly Chevrolet in Fridley, Minn., Internet Sales Manager Margie Martin has used data-driven tools to enhance, not replace, her community-oriented marketing approach. Hyundai ads aim for the high road Mon, 19 Sep 2016 00:01:00 EST Hyundai is showing that automakers don't have to bash rivals in order to make their own products look better. adds VIN scanning to app Mon, 19 Sep 2016 00:01:00 EST is making shopping more interactive for consumers perusing dealership lots. Devout dealer puts his faith in marketing Sun, 18 Sep 2016 00:01:00 EST Mark Benson believes marketing should be edgy to be effective. And in his search for an edge, he has found religion. Does religion have a place in advertising? Sun, 18 Sep 2016 00:01:00 EST Communications experts discuss the role of religion and faith in advertising and marketing. Genesis: The birth of a brand Sat, 17 Sep 2016 00:01:00 EST The last time a major automaker launched a luxury brand in the U.S. was more than 25 years ago. Now, it's Hyundai's turn, with Genesis. LINCOLN: Breathing new life into the brand Sat, 17 Sep 2016 00:01:00 EST With the 2017 Continental slated to launch this fall, there's an opportunity for Lincoln's ad agency, Hudson Rouge, to take a bigger leap in transforming the brand's image.