Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Wed, 10 Feb 2016 06:00:00 EST GM awards more business to ad agency Commonwealth http://www.autonews.com/article/20160209/RETAIL03/160209829/gm-awards-more-business-to-ad-agency-commonwealth Tue, 9 Feb 2016 10:24:10 EST Ad agency Commonwealth/McCann has added some more business from General Motors at the expense of Leo Burnett. Which 'Super' ad will be remembered by history? http://www.autonews.com/article/20160209/VIRALVIDEO/302099996/which-super-ad-will-be-remembered-by-history Tue, 9 Feb 2016 00:01:00 EST Super Bowl 50 may be over, but the competition among Super Bowl commercials for Internet phenomenon status is just beginning. Hyundai's Super Bowl blitz scored big http://www.autonews.com/article/20160208/BLOG06/160209846/hyundais-super-bowl-blitz-scored-big Mon, 8 Feb 2016 16:00:35 EST Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon. Automakers opt for less TV time during Super Bowl http://www.autonews.com/article/20160208/RETAIL03/160209858/automakers-opt-for-less-tv-time-during-super-bowl Mon, 8 Feb 2016 10:39:47 EST The Super Bowl was a little less sleek, sporty and horsepowered this year. Honda Ridgeline: Not your teenager's truck http://www.autonews.com/article/20160208/RETAIL03/302089955/honda-ridgeline-not-your-teenagers-truck Mon, 8 Feb 2016 00:01:00 EST Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the prototypical Toyota Tacoma fan. For FCA, no one brand was big enough for 'Star Wars' http://www.autonews.com/article/20160208/RETAIL03/302089987/for-fca-no-one-brand-was-big-enough-for-star-wars Mon, 8 Feb 2016 00:01:00 EST December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions. Just because rebadging hasn't worked so well before ... http://www.autonews.com/article/20160208/RETAIL03/302089977/just-because-rebadging-hasnt-worked-so-well-before Mon, 8 Feb 2016 00:01:00 EST Fiat Chrysler's plan to replace the Dodge Dart and Chrysler 200 with vehicles built under contract by other automakers faces long odds. In fact, it's hard to think of a rebadged or 'captive import' that has been successful. Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup http://www.autonews.com/article/20160207/RETAIL03/160209873/stars-and-cars-jeeps-and-sheep-super-bowl-auto-ad-roundup Sun, 7 Feb 2016 00:01:00 EST Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup. Christopher Walken was the only choice for Kia's Super Bowl ad http://www.autonews.com/article/20160207/RETAIL03/160209869/christopher-walken-was-the-only-choice-for-kias-super-bowl-ad Sun, 7 Feb 2016 12:28:52 EST Only one person could've done Kia's 'Walken Closet' Super Bowl spot. Christopher Walken was the lone option. There was no Plan B. For game day, Nissan changes the channel http://www.autonews.com/article/20160207/RETAIL03/302089958/for-game-day-nissan-changes-the-channel Sun, 7 Feb 2016 00:01:00 EST Nissan's new college sports marketing campaign is its top priority this year. And that meant no Super Bowl ad. Volume sellers they are not, but two-door cars keep coming http://www.autonews.com/article/20160206/OEM03/302089983/volume-sellers-they-are-not-but-two-door-cars-keep-coming Sat, 6 Feb 2016 00:01:00 EST A wave of coupes is appearing in showrooms and at auto shows this year, even though the segment is declining in popularity. Auto brands hope famous faces pay off in Super Bowl ads http://www.autonews.com/article/20160206/RETAIL03/302089986/auto-brands-hope-famous-faces-pay-off-in-super-bowl-ads Sat, 6 Feb 2016 00:01:00 EST A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do. VW launches ad campaign without 'Das Auto' slogan http://europe.autonews.com/article/20160205/ANE/160209908/vw-launches-ad-campaign-without-das-auto-slogan Fri, 5 Feb 2016 00:01:00 EST Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. How GM's 'shampoo princess' is restoring Opel's image http://www.autonews.com/article/20160204/BLOG06/302049967/how-gms-shampoo-princess-is-restoring-opels-image Thu, 4 Feb 2016 00:01:00 EST Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image. Fiat Chrysler preps 2 Super Bowl ads http://www.autonews.com/article/20160204/RETAIL03/160209901/fiat-chrysler-preps-2-super-bowl-ads Thu, 4 Feb 2016 15:23:00 EST Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today. How GM's 'shampoo princess' is restoring Opel's image http://europe.autonews.com/article/20160204/BLOG15/160209968/how-gms-shampoo-princess-is-restoring-opels-image Thu, 4 Feb 2016 00:01:00 EST Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image. Scion is not Japan's only failed U.S. brand http://www.autonews.com/article/20160203/RETAIL03/160209923/scion-is-not-japans-only-failed-u-s-brand Wed, 3 Feb 2016 11:31:30 EST Japanese failures in the United States are rare, but there have been a few. And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota's only failed brand. Audi's Super Bowl ad reaches for the moon http://www.autonews.com/article/20160203/RETAIL03/160209926/audis-super-bowl-ad-reaches-for-the-moon Wed, 3 Feb 2016 11:17:41 EST Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar. Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers http://www.autonews.com/article/20160203/RETAIL03/160209944/kias-super-bowl-campaign-to-draw-on-star-power-of-christopher-walken Wed, 3 Feb 2016 00:01:00 EST In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. Acura, Hyundai tease Super Bowl 50 spots http://www.autonews.com/article/20160202/VIRALVIDEO/302029999/acura-hyundai-tease-super-bowl-50-spots Tue, 2 Feb 2016 00:01:00 EST A telltale sign of Super Bowl season is when the first hints of game spots hit the Internet. The Super Bowl auto ad lineup http://www.autonews.com/article/20160201/RETAIL03/160129827/the-super-bowl-auto-ad-lineup Mon, 1 Feb 2016 00:01:00 EST The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines. Honda counting on sheep to stir interest in Ridgeline http://www.autonews.com/article/20160201/RETAIL03/160209988/honda-counting-on-sheep-to-stir-interest-in-ridgeline Mon, 1 Feb 2016 15:38:01 EST Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100 million people nationwide. Acura boss: 'I'm getting schooled' in marketing http://www.autonews.com/article/20160201/RETAIL03/302019994/acura-boss-im-getting-schooled-in-marketing Mon, 1 Feb 2016 00:01:00 EST Acura General Manager Jon Ikeda is on a learning curve. Hyundai soft-pedals slogan on Super Bowl stage http://www.autonews.com/article/20160130/RETAIL03/302019990/hyundai-soft-pedals-slogan-on-super-bowl-stage Sat, 30 Jan 2016 00:01:00 EST Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: 'We Make Things Better. Campbell-Ewald CEO Palmer terminated by parent company http://www.autonews.com/article/20160129/OEM02/160129829/campbell-ewald-ceo-palmer-terminated-by-parent-company Fri, 29 Jan 2016 10:52:28 EST Jim Palmer is out as CEO of Campbell Ewald, the Detroit ad agency known for its longtime ties to General Motors. The agency's parent company said today it terminated Palmer, effective immediately. Acura runs with Van Halen for NSX Super Bowl spot http://www.autonews.com/article/20160129/RETAIL03/160129835/acura-runs-with-van-halen-for-nsx-super-bowl-spot Fri, 29 Jan 2016 06:00:00 EST David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar. Cox Automotive acquires stake in FandI company http://www.autonews.com/article/20160128/RETAIL/160129848/cox-automotive-acquires-stake-in-fi-company Thu, 28 Jan 2016 13:16:50 EST Cox Automotive has acquired a minority interest in SilverRock Holdings, which owns three service-contract and insurance companies. Hyundai's Super Bowl blitz reflects work of new marketing team http://www.autonews.com/article/20160128/RETAIL03/160129876/hyundais-super-bowl-blitz-reflects-work-of-new-marketing-team Thu, 28 Jan 2016 09:00:00 EST Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event. Beware the pitfalls of digital ads http://www.autonews.com/article/20160127/BLOG13/301279985/beware-the-pitfalls-of-digital-ads Wed, 27 Jan 2016 11:45:00 EST The industrywide push to put much of the car buying and financing process online, including ads, is a good thing. But dealers should make sure that online ads don't come back to haunt them. Buick Super Bowl ad features Cascada with a pair of celebrities http://www.autonews.com/article/20160126/RETAIL03/160129903/buick-super-bowl-ad-features-cascada-with-a-pair-of-celebrities Tue, 26 Jan 2016 14:55:40 EST Buick is the latest brand to go with a celebrity-laden Super Bowl spot, picking NFL star Odell Beckham Jr. and actress/model Emily Ratajkowski with the Cascada convertible. Apps take center stage in VW ad http://www.autonews.com/article/20160126/VIRALVIDEO/301269999/apps-take-center-stage-in-vw-ad Tue, 26 Jan 2016 00:01:00 EST Volkswagen's latest spot has a new selling point. Detroit auto show sets best attendance record since 2003 peak http://www.autonews.com/article/20160125/RETAIL03/160129927/detroit-auto-show-sets-best-attendance-record-since-2003-peak Mon, 25 Jan 2016 09:39:33 EST The Detroit auto show this year drew 815,575 in total ticketed attendance, event organizers said late Sunday. Mazda ventures into snowy territory http://www.autonews.com/article/20160125/RETAIL03/301259999/mazda-ventures-into-snowy-territory Mon, 25 Jan 2016 00:01:00 EST Mazda is launching a market offensive in U.S. cities such as Denver, Minneapolis and Chicago, sensing an opportunity to ride a trio of all-wheel-drive crossovers to greater success in the snow belt. Barack Obama: Once more, to the victory podium http://www.autonews.com/article/20160125/RETAIL03/301259957/barack-obama-once-more-to-the-victory-podium Mon, 25 Jan 2016 00:01:00 EST President Obama's Jan. 20 visit to Detroit included a tour of the auto show and a speech at the UAW-GM headquarters. Cadillac preps to share Oscar night spotlight http://www.autonews.com/article/20160125/RETAIL03/301259984/cadillac-preps-to-share-oscar-night-spotlight Mon, 25 Jan 2016 00:01:00 EST Cadillac is prepping for a red-carpet moment of its own during the Academy Awards next month. General Motors' luxury brand will use the Feb. 28 Oscars broadcast on ABC to air introductory commercials for its two new nameplates launching this spring. Why the CT6 is Cadillac's square-peg sedan http://www.autonews.com/article/20160124/RETAIL/301259983/why-the-ct6-is-cadillacs-square-peg-sedan Sun, 24 Jan 2016 00:01:00 EST The CT6 that hits showrooms in March defies categorization in terms of its size, interior space and price. It's something different. Buick aims Cascada beyond the Midwest http://www.autonews.com/article/20160123/OEM04/301259960/buick-aims-cascada-beyond-the-midwest Sat, 23 Jan 2016 00:01:00 EST Buick is bucking an industry trend with the Cascada, a newcomer in an affordable family ragtop segment that has all but disappeared. GM to launch major renovation of Renaissance Center HQ this summer http://www.autonews.com/article/20160122/OEM/160129945/gm-to-launch-major-renovation-of-renaissance-center-hq-this-summer Fri, 22 Jan 2016 11:57:00 EST GM plans to launch a large-scale renovation this summer at its Detroit headquarters, the Renaissance Center. The 120,000-square-foot renovation calls for extending the section of the front complex housing the People Mover station to Jefferson Avenue. Honda updates, improves composite bed in new Ridgeline http://www.autonews.com/article/20160121/OEM01/160129973/honda-updates-improves-composite-bed-in-new-ridgeline Thu, 21 Jan 2016 07:06:50 EST In updating its Ridgeline midsize pickup, Honda aimed to create the ultimate tailgating tool. A new type of in-bed audio system forgoes conventional speakers, which could be easily damaged in a cargo area. GM bundles, expands ride-sharing efforts under new Maven brand http://www.autonews.com/article/20160121/OEM06/160129977/gm-bundles-expands-ride-sharing-efforts-under-new-maven-brand Thu, 21 Jan 2016 00:01:00 EST GM is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades. Nissan passes on Super Bowl 50 ads http://www.autonews.com/article/20160120/RETAIL03/160129978/nissan-passes-on-super-bowl-50-ads Wed, 20 Jan 2016 17:43:13 EST One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50. Ford lets employees share discounts outside family http://www.autonews.com/article/20160120/RETAIL/160129988/ford-lets-employees-share-discounts-outside-family Wed, 20 Jan 2016 12:22:33 EST Through the end of February, Ford is letting employees and retirees share their discount on a new car or truck with anyone who has a competitive vehicle, according to a memo distributed to dealers. Mercedes to skip Super Bowl 50 http://www.autonews.com/article/20160119/RETAIL03/160119729/mercedes-to-skip-super-bowl-50 Tue, 19 Jan 2016 14:38:13 EST Mercedes-Benz is sitting out the Super Bowl this year after it made a rare appearance in 2015 to tout the speedy AMG GT. Nissan trolls truck competitors http://www.autonews.com/article/20160119/VIRALVIDEO/301279999/nissan-trolls-truck-competitors Tue, 19 Jan 2016 00:01:00 EST Nissan's pulling off the gloves with its newest Titan truck -- in the most flattering way possible. Mini teases star-studded 'Defy Labels' Super Bowl spot http://www.autonews.com/article/20160118/RETAIL03/160119752/mini-teases-star-studded-defy-labels-super-bowl-spot Mon, 18 Jan 2016 09:45:00 EST Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. Auto show's elaborate display builders have more in mind than entertainment http://www.autonews.com/article/20160118/RETAIL03/160119749/auto-shows-elaborate-display-builders-have-more-in-mind-than Mon, 18 Jan 2016 07:21:10 EST George P. Ad could reopen old wounds for would-be Mahindra dealers http://www.autonews.com/article/20160118/RETAIL07/301189965/ad-could-reopen-old-wounds-for-would-be-mahindra-dealers Mon, 18 Jan 2016 00:01:00 EST Topline India does a diverse business in packaging, marketing materials and branded auto dealership displays in India, and now it is reaching out for U.S. customers. But the company's initial approach could rub some dealers the wrong way. Ford skips flash, and media attention http://www.autonews.com/article/20160118/RETAIL03/301189966/ford-skips-flash-and-media-attention Mon, 18 Jan 2016 00:01:00 EST Without another supercar such as last year's GT or an aluminum pickup truck up its sleeve, Ford spent much of the Detroit auto show talking about mobility - a topic it sees as critical to its future but one that doesn't easily capture the attention... New Acura ad will feature voice of 'Creed' star http://www.autonews.com/article/20160114/RETAIL03/160119820/new-acura-ad-will-feature-voice-of-creed-star Thu, 14 Jan 2016 09:00:00 EST Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. Lexus trumps Toyota for valued floor space at Detroit show http://www.autonews.com/article/20160114/BLOG06/160119801/lexus-trumps-toyota-for-valued-floor-space-at-detroit-show Thu, 14 Jan 2016 12:11:07 EST Normally, workers would spend days prepping a stand in advance of Detroit auto show. But this year, Toyota's team had to tear down a booth and create a new one virtually overnight. %]