Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Sat, 24 Mar 2018 06:00:00 EST BMW hikes U.S. marketing outlays amid product push Sat, 24 Mar 2018 22:04:13 EST With more new and updated vehicles to launch this year, BMW is increasing its overall U.S. marketing outlays in 2018. Ford doubles co-op advertising money for dealers Sat, 24 Mar 2018 15:38:36 EST Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today. Mazda dealers promised ad blitz in April Sat, 24 Mar 2018 09:36:48 EST Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months. BMW pulls out of Detroit Auto Show Fri, 23 Mar 2018 14:53:01 EST BMW is joining German rival Mercedes-Benz and pulling out of the North American International Auto Show. The decision comes as the Detroit Auto Dealers Association contemplates moving the show to October from January starting in 2020. Digital storefront firm Roadster expands platform Fri, 23 Mar 2018 12:40:06 EST Roadster, the California startup that created digital storefronts on dealer sites that allow consumers to buy vehicles online, is broadening the scale of its platform to dealer groups. Safety groups say Congress has given self-driving companies too much leeway Thu, 22 Mar 2018 17:42:48 EST With fierce global competition to capture the lead in the large burgeoning market for driverless vehicles, Congress appears willing to deliver conditions favorable to US-based businesses. BMW hires new creative ad agency in U.S. Thu, 22 Mar 2018 19:03:11 EST BMW appointed Goodby, Silverstein and Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency in the U.S. Walmart expands car-buying service to 250 stores Wed, 21 Mar 2018 15:11:40 EST Walmart said it will expand a car-buying service offered to its customers by opening 250 CarSaver Shopping Centers at its stores. Tech expert tapped for J.D. Power CEO slot Wed, 21 Mar 2018 12:38:53 EST Consumer survey giant J.D. Power has tapped technology sector veteran and car guy Dave Habiger as its next leader, replacing outgoing CEO Finbarr O'Neill. Nissan prepares for Formula E Wed, 21 Mar 2018 00:01:00 EST One of the new videos to join our viral charts is all about Nissan's Formula E race car. Mitsubishi Eclipse Cross campaign gets brand's biggest marketing campaign in more than decade Tue, 20 Mar 2018 13:33:20 EST Mitsubishi has returned to network TV in its biggest marketing push in over a decade -- one that features the 2018 Eclipse Cross and underscores the brand's renewed commitment to the crossover market. Daughter's digital digging helps mom make a deal Mon, 19 Mar 2018 00:01:00 EST When Automotive News editor Sharon Silke Carty's mom in New Jersey sought help buying a car, she went online to see what she could do from Michigan. Find a CPO hatchback online? Not so easy Mon, 19 Mar 2018 00:01:00 EST A online search for the perfect CPO hatchback quickly turned into a technological nightmare, including accusations of attempted fraud. Do online sites help simplify the purchase? Not so much Mon, 19 Mar 2018 00:01:00 EST Buying a vehicle online can be complex and irritating, with many well-hyped promises unkept, Automotive News' Michael Wayland found while searching for a practical daily commuter car. Detroit's auto show needs to escape the winter Mon, 19 Mar 2018 00:01:00 EST The merits of moving the Detroit auto show from January to October are obvious. It's time to quit staging the show in the depths of winter. More money for marketing, BMW dealers say Mon, 19 Mar 2018 00:01:00 EST With a long lineup of new and redesigned vehicles coming in the next year, BMW dealers think the automaker should increase its marketing spend. Buick, Lexus gear up for March Madness Thu, 15 Mar 2018 14:26:11 EST Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration. Lexus launching yacht in pursuit of pizzazz to catch Mercedes Wed, 14 Mar 2018 08:08:59 EST Lexus thinks it finally has a way to catch up with Mercedes in luxury-car sales: Go into the high-end boat business. First Shift: Jeep unleashes new Wrangler, Cherokee ads Wed, 14 Mar 2018 08:15:00 EST Jeep unleashes new Wrangler, Cherokee ads; VW brand warns of profit roadblocks; Barra meets with EPA, DOT on fuel rules; Aerospace giants push flying cars closer to takeoff. Hyundai celebrates International Women's Day Wed, 14 Mar 2018 00:01:00 EST Hyundai's celebration of International Women's Day tops our viral video charts. Buick drops name badge on vehicles in North America Tue, 13 Mar 2018 14:00:00 EST Starting with the 2019 model year, Buick vehicles in North America will no longer bear the name. Hyundai's ad agency puts chief creative officer on leave amid harassment charges Tue, 13 Mar 2018 07:18:35 EST Hyundai's ad agency Innocean has put chief creative officer Eric Springer on leave amid sexual harassment allegations, the latest case of a prominent ad executive being accused of impropriety. New Cadillac CMO comes full circle Mon, 12 Mar 2018 00:01:00 EST Deborah Wahl's appointment as Cadillac's new global chief marketing officer puts her in an exclusive group of executives to complete the Detroit 3 trifecta. Goss leaves Jaguar Land Rover as automaker restructures sales; Braeuetigam promoted Thu, 8 Mar 2018 00:01:00 EST Jaguar Land Rover is restructuring its marketing, sales and service activities under a single leader. BMW's 7-series stars on the big screen Wed, 7 Mar 2018 00:01:00 EST In the latest viral video to top our charts, BMW's flagship takes the big screen. Cadillac names auto marketing veteran Deborah Wahl as global CMO Tue, 6 Mar 2018 13:41:52 EST Cadillac named former Chrysler marketing executive Deborah Wahl as its new global chief marketing officer, replacing Uwe Ellinghaus, who left the luxury brand at the end of 2017. Audi seeks social media buzz with e-tron Geneva tour Tue, 6 Mar 2018 00:01:00 EST Audi is seeking to cause a stir by driving 250 of its electric e-tron SUVs through Geneva while the city hosts the annual auto show. Sonic shifts its focus to used-vehicle operations Mon, 5 Mar 2018 00:01:00 EST Sonic Automotive will focus on its EchoPark used-only retail stores this year, while putting an initiative aimed at speeding up the sales process on the back burner. Audi seeks social media buzz with e-tron Geneva tour Mon, 5 Mar 2018 10:04:32 EST Audi is seeking to cause a stir by driving 250 of its electric e-tron SUVs through Geneva while the city hosts the annual auto show here. Waymo: Relax! This self-driving car is normal Mon, 5 Mar 2018 00:01:00 EST The Waymo self-driving car isn't for sale, but the marketing campaign for the driverless experience is ramping up. Cadillac shifts advertising tone #8212; to dealers' delight Sun, 4 Mar 2018 00:01:00 EST The commercials showcase the full range of Cadillac brand elements and mark a drastic change in messaging for the brand following the departure of Chief Marketing Officer Uwe Ellinghaus. Lexus basks in 'Black Panther' glow Sun, 4 Mar 2018 00:01:00 EST Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon. Cadillac previews XT4 crossover in new Oscar ads Fri, 2 Mar 2018 10:15:00 EST Cadillac is giving consumers their first official look at the all-new XT4 compact crossover, which introduces a new design language for the venerable luxury American brand. Detroit auto show organizers consider moving to October Fri, 2 Mar 2018 10:30:53 EST The Detroit auto show, faced with growing competition and the departure of several brands such as Mercedes, is considering a move from its typical January run dates to October. Carmakers tone down their booth models in Geneva Fri, 2 Mar 2018 12:02:52 EST Automakers such as Toyota and Nissan have decided to tone down the appearance of their human models in Geneva, marking a potential sea change for an industry that has long pandered to male customers. PSA veteran Duchemin will head Opel sales Wed, 28 Feb 2018 05:46:25 EST PSA veteran Xavier Duchemin will head sales at the French automaker's newly acquired Opel and Vauxhall brands. Opel said Duchemin's extensive experience will help the company to implement its PACE turnaround plan. Audi roars to life Wed, 28 Feb 2018 00:01:00 EST Could the sound of an Audi bring someone back to life? Joy Falotico follows fast track to Ford's top marketing post Mon, 26 Feb 2018 00:01:00 EST The dealer relationships, marketing expertise and leasing acumen Joy Falotico cultivated over nearly three decades with Ford's financing arm stood out amid the void created by a top executive's sudden departure. Ram's MLK spot a great reminder Mon, 26 Feb 2018 00:01:00 EST I applaud Vince Bond for his stance on Ram's use of Martin Luther King Jr.'s ode to service in the brand's Super Bowl commercial. Genesis supplants Audi atop Consumer Reports' latest brand rankings Thu, 22 Feb 2018 14:22:37 EST Hyundai's upstart Genesis luxury brand supplanted Audi atop Consumer Reports' annual ranking of automotive brands. Subaru and Kia tied for the highest ranked mass-market brands. AutoNews Now: Lincoln's Galhotra named Ford N.A. chief Thu, 22 Feb 2018 15:30:00 EST Lincoln's Galhotra to replace Nair as Ford N.A. chief; Consumer Reports names Genesis top brand; C-R's top 10 models; BMW, Takata settle suits; The Land Rover of mobile phones. Toyota shows the Olympic athlete's journey Wed, 21 Feb 2018 00:01:00 EST In the latest video to top our viral video charts, Toyota shows the journey from toddler to Olympic athlete. NBA All-Star Weekend boosts Autotrader's new site Tue, 20 Feb 2018 16:29:29 EST Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend. Why Aston Martin is mulling risky move into F1 Tue, 20 Feb 2018 00:01:00 EST Aston Martin CEO Andy Palmer envisions the automaker entering Formula One as an engine supplier by 2021. Dodging a bad review, Subaru fell into awd country Mon, 19 Feb 2018 00:01:00 EST In 1969, Consumer Reports gave the Subaru 360 a rare designation: "not acceptable." Oh, and the magazine also called it "the most unsafe car on the market." Remote software updates help build dealer service business, suppliers say Mon, 19 Feb 2018 00:01:00 EST Automakers could use over-the-air software updates to prompt owners with customized messages directing them where to take their vehicles for service, suppliers say. AutoNews Now: How Subaru found the key to U.S. market Thu, 15 Feb 2018 15:30:00 EST How Subaru found the key to U.S. market; Wrestler John Cena moves to quash Ford lawsuit; NHTSA stretched too thin?; Trump's GM Korea boast; Jeep ad riles fish fans. John Cena seeks to dismiss Ford lawsuit for flipping 2017 GT supercar Thu, 15 Feb 2018 10:04:39 EST Professional wrestler-turned-actor John Cena filed a motion to dismiss Ford's lawsuit against him for flipping his 2017 Liquid Blue GT supercar. Lincoln serves up ads for redesigned Navigator starring Serena Williams Thu, 15 Feb 2018 06:00:00 EST Lincoln has tapped tennis star Serena Williams to help sell the redesigned Navigator SUV in a social media ad campaign that launches Thursday. Fed rate hikes squeezing even the hottest automaker in the U.S. Wed, 14 Feb 2018 00:01:00 EST The Federal Reserve's interest rate hikes are making it costlier for even the hottest automaker in the United States to sell cars.