Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Fri, 19 Sep 2014 06:00:00 EST Ford seeks younger Mustang buyers with tech features http://www.autonews.com/article/20140917/RETAIL03/140919859/ford-seeks-younger-mustang-buyers-with-tech-features Wed, 17 Sep 2014 12:44:28 EST The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall. Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game http://www.autonews.com/article/20140916/RETAIL03/140919875/toyota-ft-1-gets-the-souped-up-gran-turismo-treatment-for-video-game Tue, 16 Sep 2014 15:02:22 EST Toyota has joined the 'Gran Turismo' parade of video game racers with a beefier version of its FT-1 concept. Hyundai takes educational cross-country tour http://www.autonews.com/article/20140916/VIRALVIDEO/309229999/hyundai-takes-educational-cross-country-tour Tue, 16 Sep 2014 00:01:00 EST Billed as the 3,000-mile test drive, the five-part video series starts on the factory floor in Montgomery, AL, and goes west to Orange County, CA. Cadillac's new chief vows no retreat on pricing strategy http://www.autonews.com/article/20140915/RETAIL03/140919894/cadillacs-new-chief-vows-no-retreat-on-pricing-strategy Mon, 15 Sep 2014 16:30:00 EST Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said. Ad campaign for redesigned Lincoln Navigator starts next month http://www.autonews.com/article/20140910/RETAIL03/140919978/ad-campaign-for-redesigned-lincoln-navigator-starts-next-month Wed, 10 Sep 2014 12:46:32 EST Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here. Land Rover wants to send you to space http://www.autonews.com/article/20140909/VIRALVIDEO/309099999/land-rover-wants-to-send-you-to-space Tue, 9 Sep 2014 00:01:00 EST Land Rover is teaming up with commercial space flight company Virgin Galactic in a competition promoting its recently unveiled Discovery Sport. Hyundai taps actor Paul Rudd as new U.S. pitchman http://www.autonews.com/article/20140908/RETAIL03/140909872/hyundai-taps-actor-paul-rudd-as-new-u-s-pitchman Mon, 8 Sep 2014 18:10:33 EST Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman. Dodge knocks off $15K to spur sales of pricey new Viper http://www.autonews.com/article/20140908/RETAIL03/309089954/dodge-knocks-off-15k-to-spur-sales-of-pricey-new-viper Mon, 8 Sep 2014 00:01:00 EST Since the Viper's reintroduction at the 2012 New York auto show, the sports coupe has moved fast everywhere except where it matters most: off dealer lots. Now Dodge has a plan to boost Viper sales. Disney exec not such a goofy idea, Nissan says http://www.autonews.com/article/20140908/RETAIL03/309089963/disney-exec-not-such-a-goofy-idea-nissan-says Mon, 8 Sep 2014 00:01:00 EST The way Nissan sales boss Fred Diaz tells it, having no auto industry experience was a plus -- not a handicap -- for the brand's new head of marketing, Jeremy Tucker. Mazda splurges on MX-5 Miata debut and celebration http://www.autonews.com/article/20140906/RETAIL03/140909900/mazda-splurges-on-mx-5-miata-debut-and-celebration Sat, 6 Sep 2014 07:47:01 EST Mazda is a tiny carmaker on a shoestring budget. So nothing attests more to the import of the MX-5 Miata's debut than the company's big splurge on a laser-lit, smoke-machined three-continent, simultaneously live-streamed global reveal. %]