Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Sat, 1 Aug 2015 06:00:00 EST TrueCar hit with another dealer lawsuit http://www.autonews.com/article/20150731/RETAIL/150739945/truecar-hit-with-another-dealer-lawsuit Fri, 31 Jul 2015 15:01:52 EST A group of 100 auto dealerships that are part of TrueCar's network are suing the online car-buying service for not disclosing to consumers the nature of the fees that dealers pay the company for each sale. VW diesel ad campaign gets sassy http://www.autonews.com/article/20150731/RETAIL03/150739958/vw-diesel-ad-campaign-gets-sassy Fri, 31 Jul 2015 08:18:46 EST The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales. BMW revamps China marketing to focus more on tech, less on the badge http://europe.autonews.com/article/20150731/ANE/150739960/bmw-revamps-china-marketing-to-focus-more-on-tech-less-on-the-badge Fri, 31 Jul 2015 06:21:31 EST BMW will increase spending on online marketing in China to emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the brand as a status symbol. Amazon hires ex-Top Gear presenter Clarkson for TV series http://www.autonews.com/article/20150730/OEM02/150739984/amazon-hires-ex-top-gear-presenter-clarkson-for-tv-series Thu, 30 Jul 2015 11:02:39 EST Jeremy Clarkson, the TV presenter who was ousted as host of 'Top Gear' this year, will front a new show on Amazon.com in 2016, underscoring the online retailer's drive to push its streaming service with big-ticket names. Tech is a key for new-car marketing, study says http://www.autonews.com/article/20150730/OEM06/150739981/tech-is-a-key-for-new-car-marketing-study-says Thu, 30 Jul 2015 12:50:23 EST Targeting techies is an important marketing strategy for automakers, according to a new study from J.D. Power. The company's 2015 U.S. Tesla offers $1,000 referral incentive on Model S http://www.autonews.com/article/20150729/RETAIL/150729844/tesla-offers-1000-referral-incentive-on-model-s Wed, 29 Jul 2015 16:09:17 EST Tesla, testing the power of viral marketing to sell its EVs, will offer a word-of-mouth discount on the Model S through the end of October, with both referrer and buyer receiving $1,000. Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants http://www.autonews.com/article/20150728/RETAIL07/150729867/nissan-backs-away-from-dealer-ad-attacking-trump-for-denouncing Tue, 28 Jul 2015 21:00:00 EST Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump. Toyota goes to the street in latest campaign http://www.autonews.com/article/20150728/VIRALVIDEO/307289997/toyota-goes-to-the-street-in-latest-campaign Tue, 28 Jul 2015 00:01:00 EST The spot features a group of street musicians jamming and rehearsing in an empty auditorium, conversing about Bob Dylan and how they've been mistaken as professional touring players. Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds http://www.autonews.com/article/20150723/BLOG06/307239997/automakers-should-deploy-mobile-ads-earlier-in-purchase-cycle Thu, 23 Jul 2015 09:00:00 EST A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle. High-performance Cadillacs roar into Japan http://www.autonews.com/article/20150721/GLOBAL02/150729980/high-performance-cadillacs-roar-into-japan Tue, 21 Jul 2015 07:23:48 EST GM is introducing two high-performance V-Series Cadillac nameplates in Japan that outspoken presidential hopeful Donald Trump famously blasted as closed to Detroit automakers. Bugatti names former Bentley, Ferrari exec as marketing boss http://europe.autonews.com/article/20150721/ANE/150729996/bugatti-names-former-bentley-ferrari-exec-as-marketing-boss Tue, 21 Jul 2015 00:01:00 EST Bugatti named Oliver Winkes as its new marketing chief. The VW Group veteran who started his career with Ferrari will be responsible for the supercar marque's marketing activities. A funeral for a Nissan http://www.autonews.com/article/20150721/VIRALVIDEO/307219999/a-funeral-for-a-nissan Tue, 21 Jul 2015 00:01:00 EST The latest viral video to top our list features mourning for an old friend. Ad agency's viral-video goal: Surprise, create buzz http://www.autonews.com/article/20150720/RETAIL03/307209995/ad-agencys-viral-video-goal-surprise-create-buzz Mon, 20 Jul 2015 00:01:00 EST Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video. FCA, VW, GM lead Strategic Vision quality survey http://www.autonews.com/article/20150717/OEM/150719896/fca-vw-gm-lead-strategic-vision-quality-survey Fri, 17 Jul 2015 08:00:00 EST U.S. customers are happiest with vehicles from Fiat Chrysler Automobiles, Volkswagen and General Motors, according to a survey of new car and light-truck buyers. Chevy sticks with Kid Rock amid Confederate flag controversy http://www.autonews.com/article/20150715/RETAIL03/150719914/chevy-sticks-with-kid-rock-amid-confederate-flag-controversy Wed, 15 Jul 2015 10:48:19 EST General Motors will still sponsor the Kid Rock summer tour, despite the performer's support of the Confederate flag, the company confirmed today. FTC, dealerships settle price-misrepresentation charges http://www.autonews.com/article/20150715/FINANCE_AND_INSURANCE/150719929/ftc-dealerships-settle-price-misrepresentation-charges Wed, 15 Jul 2015 11:30:00 EST In the past three months, the Federal Trade Commission has approved final consent orders involving five dealerships and one loan-acceleration provider for misrepresenting vehicle and add-on costs. Auto shows strongly influence car shoppers, new study finds http://www.autonews.com/article/20150714/RETAIL03/150719940/auto-shows-strongly-influence-car-shoppers-new-study-finds Tue, 14 Jul 2015 10:00:00 EST More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America. Glam rock, Weezer pull in clicks for Ford, Honda http://www.autonews.com/article/20150714/VIRALVIDEO/307149999/glam-rock-weezer-pull-in-clicks-for-ford-honda Tue, 14 Jul 2015 00:01:00 EST The latest new spot to top our viral video rankings simulates what it's like to sell a car to a glam rock star. Dodge's Morse code message: Engage http://www.autonews.com/article/20150713/RETAIL03/307139940/dodges-morse-code-message-engage Mon, 13 Jul 2015 00:01:00 EST The witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would. Kia seeks J.D. Power title to prove quality gains http://www.autonews.com/article/20150713/RETAIL03/307139948/kia-seeks-j-d-power-title-to-prove-quality-gains Mon, 13 Jul 2015 00:01:00 EST Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's quality. Sign up for 40 Under 40 online hangout http://www.autonews.com/article/20150713/RETAIL/307139914/sign-up-for-40-under-40-online-hangout Mon, 13 Jul 2015 00:01:00 EST Five Automotive News 40 Under 40 Retail honorees will share their insights into "Selling cars in the era of transparency" in a 30-minute online hangout at 3 p.m. on Thursday, July 16. Want a strong, successful millennial staff? Dealerships say it's all in the hiring http://www.autonews.com/article/20150713/RETAIL07/307139937/want-a-strong-successful-millennial-staff-dealerships-say-its-all-in Mon, 13 Jul 2015 00:01:00 EST It took Gregg Ciocca, dealer principal of Ciocca Dealerships, the better part of a decade to build a strong millennial contingent on his sales staff. FandI positions mesh with millennial mindset http://www.autonews.com/article/20150713/FINANCE_AND_INSURANCE/307139998/fi-positions-mesh-with-millennial-mindset Mon, 13 Jul 2015 00:01:00 EST Finance and insurance departments tend to have less trouble recruiting and retaining millennial staffers than sales departments. GMC uses Instagram to pitch premium lineup http://www.autonews.com/article/20150713/RETAIL03/307139941/gmc-uses-instagram-to-pitch-premium-lineup Mon, 13 Jul 2015 00:01:00 EST To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users. Geofencing identifies shoppers' locations http://www.autonews.com/article/20150713/RETAIL03/307139942/geofencing-identifies-shoppers-locations Mon, 13 Jul 2015 00:01:00 EST Geofencing allows a dealer to draw a circle around a rival or location, then hit shoppers with special electronic offers to lure them in. Tesla hires ex-Burberry exec to lead N.A. sales http://www.autonews.com/article/20150710/OEM05/150719993/tesla-hires-ex-burberry-exec-to-lead-n-a-sales Fri, 10 Jul 2015 06:43:23 EST Tesla has hired former Burberry senior vice president Ganesh Srivats, adding a sales executive to help the electric-car maker extend its reputation for automotive luxury to an increasingly global audience. Infiniti QX60 ad pays homage to 'Vacation' movies http://www.autonews.com/article/20150707/RETAIL03/150709902/infiniti-qx60-ad-pays-homage-to-vacation-movies Tue, 7 Jul 2015 14:00:00 EST Infiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark Griswold as he takes his... A dog's dream weekend draws crowds http://www.autonews.com/article/20150707/VIRALVIDEO/307079999/a-dogs-dream-weekend-draws-crowds Tue, 7 Jul 2015 00:01:00 EST If you're going to be a dog, you want to be the dog in Subaru's latest video. What other deals will Kanye foresee? http://www.autonews.com/article/20150706/RETAIL03/307069970/what-other-deals-will-kanye-foresee Mon, 6 Jul 2015 00:01:00 EST In his 2005 hit "Gold Digger," rapper Kanye West told a story of a football star whose onerous child-support payments force him to 'win the Super Bowl and drive off in a Hyundai. Uber lifts Toyota dealership's marketing http://www.autonews.com/article/20150706/RETAIL07/307069997/uber-lifts-toyota-dealerships-marketing Mon, 6 Jul 2015 00:01:00 EST Toyota of Plano offers its best deals to Uber drivers, who make up about 6 percent of the store's new-car buyers and serve as evangelists for the Dallas-area dealership. Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table http://www.autonews.com/article/20150706/RETAIL03/307069962/chevy-ad-escalates-pickup-war-puts-steel-vs-aluminum-issue-on-the Mon, 6 Jul 2015 00:01:00 EST Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. Marketing test awaits Hyundai with NFL kickoff http://www.autonews.com/article/20150706/RETAIL03/307069964/marketing-test-awaits-hyundai-with-nfl-kickoff Mon, 6 Jul 2015 00:01:00 EST A sponsorship of the NFL will give Hyundai a chance to elevate its stature in the U.S. market, but the company is still searching for its marketing quarterback. NADA offers compliance help http://www.autonews.com/article/20150706/RETAIL06/307069968/nada-offers-compliance-help Mon, 6 Jul 2015 00:01:00 EST The Federal Trade Commissions's aggressive policing of dealers' advertising practices has won the attention of the National Automobile Dealers Association. In January, NADA published HYPERLINK "https://www.nada. NASCAR, sponsors cool on Confederate flag, but fans still fly it http://www.autonews.com/article/20150703/OEM/150709946/nascar-sponsors-cool-on-confederate-flag-but-fans-still-fly-it Fri, 3 Jul 2015 00:01:00 EST NASCAR's move to get rid of the controversial Confederate flag after the murder of 9 black worshippers in South Carolina comes as the racing circuit and track owners court major new corporate sponsors such as GM, Toyota and Microsoft. Hellcats star in new Dodge image campaign http://www.autonews.com/article/20150702/RETAIL03/150709961/hellcats-star-in-new-dodge-image-campaign Thu, 2 Jul 2015 10:07:28 EST Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. Newer Audi, BMW, Subaru models use lots of oil, Consumer Reports survey finds http://www.autonews.com/article/20150630/RETAIL05/150639990/newer-audi-bmw-subaru-models-use-lots-of-oil-consumer-reports-survey Tue, 30 Jun 2015 15:10:45 EST Newer models from Audi, BMW and Subaru are burning a lot of oil between routine oil changes, according to a consumer survey from Consumer Reports. Lexus is living in the future http://www.autonews.com/article/20150630/VIRALVIDEO/306309998/lexus-is-living-in-the-future Tue, 30 Jun 2015 00:01:00 EST A 37-second tease of a long-dreamed-about technology: the hoverboard. Two Las Vegas dealerships settle deceptive advertising charges http://www.autonews.com/article/20150629/RETAIL/150629888/two-las-vegas-dealerships-settle-deceptive-advertising-charges Mon, 29 Jun 2015 15:47:26 EST Two Las Vegas car dealerships have agreed to settle Federal Trade Commission charges that they used deceptive advertising. Hyundai ad agency swaps CEOs; top marketer leaves http://www.autonews.com/article/20150629/RETAIL03/150629881/hyundai-ad-agency-swaps-ceos-top-marketer-leaves Mon, 29 Jun 2015 17:45:00 EST Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai. Hyundai snags NFL sponsorship, replacing GM http://www.autonews.com/article/20150629/RETAIL03/150629900/hyundai-snags-nfl-sponsorship-replacing-gm Mon, 29 Jun 2015 10:00:00 EST Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing. Toyota uses geography-targeted Snapchat ads http://www.autonews.com/article/20150629/RETAIL03/150629898/toyota-uses-geography-targeted-snapchat-ads Mon, 29 Jun 2015 10:33:11 EST Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local. Mini gets serious with the new Clubman http://www.autonews.com/article/20150629/RETAIL03/306299975/mini-gets-serious-with-the-new-clubman Mon, 29 Jun 2015 00:01:00 EST Mini will take a more serious tone in marketing for the new Clubman, which it is aiming at premium compact buyers. Colorado, Canyon target 'best' marketing claim http://www.autonews.com/article/20150626/BLOG06/150629913/colorado-canyon-target-best-marketing-claim Fri, 26 Jun 2015 15:00:00 EST Soon, Chevrolet and GMC will gain a coveted marketing claim: Best fuel economy of any pickup. Former Ford ad exec Gerry Donnelly dies at 67 http://www.autonews.com/article/20150626/OEM02/150629918/former-ford-ad-exec-gerry-donnelly-dies-at-67 Fri, 26 Jun 2015 11:47:46 EST Gerry Donnelly, a longtime advertising executive for the Ford, Lincoln and Mercury brands, died Saturday, June 13, in Florida. He was 67. Aston Martin collaborates with ad giant WPP http://www.autonews.com/article/20150626/RETAIL03/150629931/aston-martin-collaborates-with-ad-giant-wpp Fri, 26 Jun 2015 03:00:00 EST Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said today. Nissan renames Nashville's NFL stadium http://www.autonews.com/article/20150625/RETAIL03/150629941/nissan-renames-nashvilles-nfl-stadium Thu, 25 Jun 2015 15:00:00 EST Nissan North America has won naming rights for its hometown NFL stadium in Nashville where the Tennessee Titans play. Nissan acquires naming rights to Nashville's NFL stadium http://www.autonews.com/article/20150624/RETAIL03/150629951/nissan-acquires-naming-rights-to-nashvilles-nfl-stadium Wed, 24 Jun 2015 18:15:00 EST Nissan has acquired the naming rights for the NFL stadium in its North American home town, where the Tennessee Titans play, according to sources familiar with the plan. Toyota Europe's new sales boss must hold off surging Nissan http://europe.autonews.com/article/20150623/ANE/150619867/toyota-europes-new-sales-boss-must-hold-off-surging-nissan Tue, 23 Jun 2015 00:01:00 EST Toyota's new European sales and marketing boss, Matt Harrison, faces the challenge of defeating Japanese rival Nissan's goal of becoming Europe's top-selling Asian brand. Winning at Le Mans, and coming close in the viral race http://www.autonews.com/article/20150623/VIRALVIDEO/306239999/winning-at-le-mans-and-coming-close-in-the-viral-race Tue, 23 Jun 2015 00:01:00 EST Porsche, which earlier this month won the 24 Hours of Le Mans endurance race with its 919 Hybrid, was the top new entrant in our list of most viral videos. Hyundai close to replacing GM as NFL sponsor, report says http://www.autonews.com/article/20150622/RETAIL03/150629989/hyundai-close-to-replacing-gm-as-nfl-sponsor-report-says Mon, 22 Jun 2015 12:36:28 EST Hyundai is close to an agreement on a sponsorship contract with the National Football League, two people with knowledge of the matter told Bloomberg. %]