Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Thu, 24 Jul 2014 06:00:00 EST Maybe the EPA should just hire Consumer Reports for mpg ratings http://www.autonews.com/article/20140723/BLOG06/140729955/maybe-the-epa-should-just-hire-consumer-reports-for-mpg-ratings Wed, 23 Jul 2014 10:10:43 EST Maybe the federal government should adopt Consumer Reports as a model for fuel economy testing. Or just outsource the task to the magazine. Mercedes-Benz coins phrase; Fiat embraces heritage http://www.autonews.com/article/20140722/VIRALVIDEO/307229997/mercedes-benz-coins-phrase-fiat-embraces-heritage Tue, 22 Jul 2014 00:01:00 EST "#ThatAMGFeeling," likens driving the Mercedes-Benz CLA45 AMG to sky-diving, surfing, and staring up at the night sky Targeted digital video ads deliver preferred car colors http://www.autonews.com/article/20140722/RETAIL03/140729991/targeted-digital-video-ads-deliver-preferred-car-colors Tue, 22 Jul 2014 00:01:00 EST A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator. Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans http://www.autonews.com/article/20140722/RETAIL03/140729989/buick-regal-volvo-s60-join-consumer-reports-list-of-top-upscale Tue, 22 Jul 2014 06:00:00 EST The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and... Former Ford digital exec Monty joins PR and social media firm http://www.autonews.com/article/20140722/OEM02/140729983/former-ford-digital-exec-monty-joins-pr-and-social-media-firm Tue, 22 Jul 2014 09:16:41 EST Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York. Toyota defends U.S. Hispanic market lead as segment grows http://www.autonews.com/article/20140721/RETAIL01/140729994/toyota-defends-u-s-hispanic-market-lead-as-segment-grows Mon, 21 Jul 2014 09:41:13 EST Toyota plans to remain the top-selling auto brand among Hispanic customers in the United States as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group. More power to the redesigned Mustang http://www.autonews.com/article/20140721/OEM03/307219958/more-power-to-the-redesigned-mustang Mon, 21 Jul 2014 00:01:00 EST Ford Motor Co. last week finally answered the two questions Mustang fans have wondered about all year: weight and power. Settle down, Subaru; Barra already sold Buffett http://www.autonews.com/article/20140721/EUROSTARS/307219969/settle-down-subaru-barra-already-sold-buffett Mon, 21 Jul 2014 00:01:00 EST The folks at Subaru were all a-Twitter when that photo of Warren Buffett in a new Outback went viral a couple of weeks ago. Subaru ad blitz aims to boost Legacy sales 40% http://www.autonews.com/article/20140721/RETAIL03/307219974/subaru-ad-blitz-aims-to-boost-legacy-sales-40 Mon, 21 Jul 2014 00:01:00 EST Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the sixth-generation mid-sized sedan is finally the right size with features U.S. consumers want. Toyota aims to hold U.S. Hispanic market lead as segment grows http://www.autonews.com/article/20140720/RETAIL03/307209993/toyota-aims-to-hold-u-s-hispanic-market-lead-as-segment-grows Sun, 20 Jul 2014 18:49:21 EST Toyota plans to remain the top-selling auto brand among U.S. Hispanic customers as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group, a top executive said Sunday.