Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Sat, 19 Apr 2014 06:00:00 EST Audi starts digital agency review http://www.autonews.com/article/20140418/RETAIL03/140419763/audi-starts-digital-agency-review Fri, 18 Apr 2014 15:18:32 EST Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. VW plans major World Cup ad push to counter Hyundai http://www.autonews.com/article/20140418/RETAIL03/140419776/vw-plans-major-world-cup-ad-push-to-counter-hyundai Fri, 18 Apr 2014 06:30:00 EST Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai. VW plans major World Cup ad push to counter Hyundai http://www.autonews.comhttp://europe.autonews.com/article/20140418/ANE/304189975/vw-plans-major-world-cup-ad-push-to-counter-hyundai Fri, 18 Apr 2014 00:01:00 EST Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai. Renault uses Formula One to win Chinese buyers http://www.autonews.comhttp://europe.autonews.com/article/20140418/BLOG15/304199999/renault-uses-formula-one-to-win-chinese-buyers Fri, 18 Apr 2014 00:01:00 EST Renault is using Formula One to promote its brand in China ahead of the French automaker opening its first car factory in the world's biggest auto market. AutoNation says Q1 net income rose 15% to $95.1 million http://www.autonews.com/article/20140417/RETAIL07/140419814/autonation-says-q1-net-income-rose-15-to-95-1-million Thu, 17 Apr 2014 07:11:10 EST Despite 10 weeks of problematic winter weather to start the year, a late March rebound in dealership traffic helped drive AutoNation's net income 15 percent higher in the first quarter of 2014 from the year-earlier period, the company said today. AutoNation stepping away from third-party leads http://www.autonews.com/article/20140417/RETAIL07/140419827/autonation-stepping-away-from-third-party-leads Thu, 17 Apr 2014 07:15:00 EST AutoNation, tired of paying high prices for online leads, plans to de-emphasize third-party lead providers such as TrueCar, AutoTrader.com and Cars.com, CEO Mike Jackson says. Inquiry into alleged CFPB bias picks up steam http://www.autonews.com/article/20140416/BLOG13/304179998/inquiry-into-alleged-cfpb-bias-picks-up-steam Wed, 16 Apr 2014 00:01:00 EST The issue of whether, ironically, the Consumer Financial Protection Bureau allegedly discriminates against its own employees has got legs. Customers' luxury motivation turns to self-reward, execs say http://www.autonews.com/article/20140415/RETAIL03/140419896/customers-luxury-motivation-turns-to-self-reward-execs-say Tue, 15 Apr 2014 13:48:54 EST The definition of luxury automotive brands, and the motivation of luxury-car shoppers, is changing from an outward-directed display of wealth to a self reward for a successful customer. Mini goes jousting, Land Rover channels James Bond http://www.autonews.com/article/20140415/VIRALVIDEO/304159999/mini-goes-jousting-land-rover-channels-james-bond Tue, 15 Apr 2014 00:01:00 EST Topping our list of auto brand viral videos is Mini's efforts at crowd-sourcing vehicle testing. Amazon goes Rogue for Nissan http://www.autonews.com/article/20140414/HOLD/304149938/amazon-goes-rogue-for-nissan Mon, 14 Apr 2014 00:01:00 EST Pleasantly surprised by the buzz it got from selling three Versa Notes through Amazon.com last year, Nissan is doing it again.