Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Sun, 17 Dec 2017 06:00:00 EST Hyundai ad firm buys Kia's longtime U.S. agency Thu, 14 Dec 2017 00:01:00 EST Seoul-based advertising agency group Innocean has bought independent creative agency David and Goliath, a deal that unites two companies known for their work with South Korean automakers. Mini goes minimalist with retooled logo Thu, 14 Dec 2017 14:45:00 EST The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018. Hyundai returns to roster of Super Bowl advertisers Wed, 13 Dec 2017 19:29:35 EST Hyundai, which ran a post-game Super Bowl ad last season, has secured ad time during the 2018 game. Renault preps for hands-free cars by buying stake in French publisher Wed, 13 Dec 2017 09:04:32 EST Renault said its purchase of a stake in a publishing company is a first among automakers. The move comes as car companies look for ways of keeping drivers entertained while their vehicles drive themselves. Many consumers ready to complete vehicle purchase online, survey finds Wed, 13 Dec 2017 10:44:00 EST Nearly half of consumers surveyed by Chase said they were comfortable completing their entire vehicle purchase online. That statistic bodes well for the bank's Chase Auto Direct digital car-shopping and financing tool. Lamborghini's raging bull tops our viral list Wed, 13 Dec 2017 00:01:00 EST The commercial introducing Lamborghini's second-ever SUV jumped to the No. 2 spot in our list of top viral videos this week. Uber poised to hire media agency, report says Tue, 12 Dec 2017 09:22:56 EST MediaCom is poised to win media duties for Uber in North America, people with knowledge of the matter told Advertising Age. First Shift: Nissan factory-to-salesperson spiffs Mon, 11 Dec 2017 08:15:00 EST Nissan steering spiffs directly to salespeople; Robotaxi rides in Japan; Genesis aiming for 85-90 stores; Toyota's big Olympics play; Auctioning off the last Oldsmobile. Toyota Olympic marketing will help explain mobility vision Mon, 11 Dec 2017 00:01:00 EST Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world. Parsons, Meyers join Automotive News sales team Mon, 11 Dec 2017 00:01:00 EST Matt Parsons and Mary Meyers have joined Automotive News as regional sales managers. Toyota marketing key to multicultural appeal Mon, 11 Dec 2017 00:01:00 EST Toyota has found a natural home amid the eye-popping styles and eclectic musical acts of Afropunk festivals. Looks like Lincoln got it right Mon, 11 Dec 2017 00:01:00 EST I don't know how successful Lincoln will be in China, where it is starting a huge marketing and product push, but the luxury brand looks to be making the right moves in North America. Subaru doesn't need cars for holiday boost Sun, 10 Dec 2017 00:01:00 EST For the second year in a row, Subaru of America's year-end marketing event doesn't include its vehicles. Paralympics bring home Toyota message Sat, 9 Dec 2017 00:01:00 EST Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled. Mercedes introduces its new CLS Wed, 6 Dec 2017 12:00:00 EST In the latest video to join our viral video chart, Mercedes-Benz gives a visual walkaround of its redesigned CLS. Kia continues its Super Bowl streak Tue, 5 Dec 2017 14:03:36 EST Kia is coming back to the Super Bowl for the ninth straight year, as the automaker establishes itself as one of the most loyal advertisers in the game. General Motors first to offer in-car purchases of goods, services via Marketplace app Tue, 5 Dec 2017 00:15:00 EST General Motors is launching a new in-vehicle app named Marketplace that will allow drivers to pay for goods such as gasoline or coffee and schedule service through their infotainment systems. Nissan targets Kicks at millennials, and their parents Mon, 4 Dec 2017 00:01:00 EST The 2018 Nissan Kicks will be targeted at millennials and retirees alike, and priced to be competitive with entry-level sedans. Lincoln ends its 'MK' confusion Mon, 4 Dec 2017 00:01:00 EST Eleven years after ditching a long history of well-known names for the MK scheme, the brand is charting a new path with the introduction of the 2019 Nautilus, which replaces the MKX. Video, drones all part of selling vehicles in Silicon Valley Mon, 4 Dec 2017 00:01:00 EST Del Grande Dealer Group in Silicon Valley has created its own in-house technology and marketing group to promote its brand and vehicles. Cadillac CMO Uwe Ellinghaus resigning Sat, 2 Dec 2017 10:51:05 EST Uwe Ellinghaus is leaving Cadillac after four years as the brand's global chief marketing officer, effective Dec. 31. Cadillac spokesman Andrew Lipman said Ellinghaus is departing for "personal reasons." Cadillac pulling off camouflage sooner to boost quality Sat, 2 Dec 2017 00:01:00 EST Cadillac, which has a major overhaul of its lineup on the way, plans to reveal new vehicles further in advance to allow for more thorough testing on public roads. Ford sues pro wrestler John Cena for reselling his 2017 GT supercar Fri, 1 Dec 2017 12:23:38 EST Ford is laying the legal smack down on WWE star John Cena. The automaker filed a lawsuit against the pro wrestler after Cena resold his 2017 Liquid Blue Ford GT less than a month after owning it. Dallas dealership settles FTC charges of deceptive advertising Fri, 1 Dec 2017 15:02:35 EST Cowboy Toyota, of Dallas, settled charges by the FTC that its ads in Spanish-language papers violated the law, in part because the disclaimers were only in English. This $15 ticket buys what Tesla fans have waited 20 months for Fri, 1 Dec 2017 07:19:35 EST Tesla has kept thousands of would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to get up close to a Model 3 sedan can be had now for another $15. Ford looks beyond longtime ad agency WPP; hires new firm for some Lincoln work Thu, 30 Nov 2017 06:11:47 EST Ford has moved outside of longtime ad agency WPP for help on a new campaign for the 2018 Lincoln Navigator, tapping New York firm Laundry Service. How Ford plans to market the gasoline-electric F-150 Thu, 30 Nov 2017 07:40:58 EST Ford, despite customer priorities for trucks, is plowing ahead with a gasoline-electric version of the crazy-popular F-150, the best-selling vehicle in the U.S. since the Reagan administration. How an airport argument reinforced Lincoln's decision to kill the MK names Wed, 29 Nov 2017 07:10:48 EST Lincoln marketing chief Robert Parker received validation for the Lincoln moniker change following an argument he observed at the airport. Speed hurts quality at Tesla, some workers say Wed, 29 Nov 2017 07:53:16 EST After Tesla's Model S sedans and Model X crossovers roll off the company's assembly line, the electric vehicles usually make another stop -- for repairs, nine current and former employees have told Reuters. Lincoln rebrands MKX as Nautilus as brand drops confusing MK name Tue, 28 Nov 2017 22:00:00 EST Say hello to the Lincoln Nautilus and goodbye to the brand's "MK" naming scheme that some customers still haven't deciphered after more than a decade. Porsche's championship year tops viral list Tue, 28 Nov 2017 00:01:00 EST Porsche's celebration of its FIA World Endurance Championship topped our list of viral videos for the week. Bugatti's sales chief quits to head luxury beds brand Tue, 28 Nov 2017 04:24:36 EST Bugatti's sales and marketing chief, Stefan Brungs, is leaving the supercar brand to become CEO of bedding specialists Bico. Brungs led the prelaunch marketing campaign for the Chiron. CarGurus IPO reveals investors' enthusiasm Mon, 27 Nov 2017 00:01:00 EST CarGurus and its rivals point to its successful IPO as evidence of the rising interest among investors in third-party shopping sites. Jeremy Tucker named Automotive News All Star Sun, 26 Nov 2017 00:01:00 EST Nissan has found a sweet spot with the Rogue, and Jeremy Tucker has helped push the crossover to the masses in a series of high-profile promotions. Christian Meunier named Automotive News All Star Sun, 26 Nov 2017 00:01:00 EST Christian Meunier spent most of this year pursuing an aggressive agenda #8212; no less than rewiring Nissan Division's U.S. marketing structure. Audi races to the mall Wed, 22 Nov 2017 00:01:00 EST Audi's off to the races this holiday season. GM's parting with Russia has been such sweet sorrow Mon, 20 Nov 2017 00:01:00 EST General Motors pulled out of Russia in 2015, but still does pretty well there. Accord and Camry midsize sedans draw full-size marketing push Sun, 19 Nov 2017 00:01:00 EST The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. How factory can help turn browsers into buyers Sat, 18 Nov 2017 00:01:00 EST A study points to a lack of coordination between automakers and retailers on presenting inventory, messaging, search engine marketing and website layouts. Facebook updates ad features to convert mobile shoppers Thu, 16 Nov 2017 11:00:00 EST Facebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers. Hyundai celebrates the drivers of tomorrow Wed, 15 Nov 2017 12:00:00 EST In the latest video to join our viral video chart, Hyundai brings out the big guns: Kids. Why there might be hope for millennials renting cars Wed, 15 Nov 2017 11:06:39 EST I rented a car for the first time and it wasn't bad, perhaps signaling hope that millennials will use rental cars. Volvo pulls ads from Hannity show amid Moore sex scandal coverage Tue, 14 Nov 2017 14:47:46 EST Swedish automaker Volvo Car USA has pulled advertising from Sean Hannity's Fox News show, the automaker confirmed on Twitter Monday night. Chevy celebrates its 'Truck Legends' in centennial campaign Mon, 13 Nov 2017 00:01:00 EST The program began at the State Fair of Texas in September 2016 and, after drawing a quick following, was expanded nationally. Ford's Marakby says computing power key to self-driving success Mon, 13 Nov 2017 13:03:49 EST Sherif Marakby, the head of Ford's electrified and self-driving vehicle development, said one challenge in developing autonomous vehicles is getting enough computing power to support them. Buick-GMC won't change what's working Sat, 11 Nov 2017 00:01:00 EST Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business. Nissan seeks to spread 'Star Wars' stardust across lineup Sat, 11 Nov 2017 00:01:00 EST For the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup? Lexus acquires naming rights to Detroit velodrome Fri, 10 Nov 2017 15:51:13 EST Toyota's Lexus brand is acquiring the naming rights to a new $4 million indoor sports complex in Detroit with a 545-foot cycling velodrome. Land Rover Discovery launches in India Wed, 8 Nov 2017 13:15:00 EST In the latest video to join our charts, Land Rover launches the Discovery in India. VW names agency exec Zabel to head U.S. marketing Wed, 8 Nov 2017 16:35:08 EST Volkswagen of America named a California advertising agency executive as vice president of marketing. Jim Zabel, managing director of Omni Advertising in Los Angeles and a former account manager for the Hyundai and Honda brands, will start Nov. 27.