Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Fri, 29 Apr 2016 06:00:00 EST AutoNews Now: AutoNation, TrueCar to try again http://www.autonews.com/article/20160429/VIDEO/304299949/autonews-now-autonation-truecar-to-try-again Fri, 29 Apr 2016 00:01:00 EST AutoNation, TrueCar give it another try; No price pressure from VW, Conti says; Acura marks 30 years; Gender gap persists; Cars shed leather to lose weight. Gen Y more likely than older drivers to trust self-driving tech, study finds http://www.autonews.com/article/20160428/OEM06/160429822/gen-y-more-likely-than-older-drivers-to-trust-self-driving-tech Thu, 28 Apr 2016 13:00:00 EST More than half of those born after 1976 say they trust autonomous tech, compared with 41 percent in Generation X, 23 percent of baby boomers and 18 percent of the pre-boomer generation, J.D. Power's annual U.S. Tech Choice Study found. China's GAC looks to Fiat Chrysler to help enter U.S. http://www.autonews.com/article/20160428/GLOBAL03/160429826/chinas-gac-looks-to-fiat-chrysler-to-help-enter-u-s Thu, 28 Apr 2016 09:44:13 EST China's Guangzhou Automobile Group, whose partnership with Fiat Chrysler Automobiles enables the Italian-American automaker to manufacture in China, wants Fiat Chrysler to return the favor by helping it launch U.S. sales. First Shift: Ford posts record Q1 profit http://www.autonews.com/article/20160428/VIDEO/304289925/first-shift-ford-posts-record-q1-profit Thu, 28 Apr 2016 00:01:00 EST F-150 helps push Ford to record Q1 profit; Fields: 'Absolutely terrific start'; Mitsubishi: No test-data problems in newer U.S. models; VW's growth outlook; JLR phone-finder app; Hyundai NFL promo. First Shift: Mitsu misconduct goes back 25 yrs http://www.autonews.com/article/20160426/VIDEO/304269896/first-shift-mitsu-misconduct-goes-back-25-yrs Tue, 26 Apr 2016 00:01:00 EST 25 years of Mitsu misconduct; Ford, Volvo, Google, Uber, Lyft in self-driving push; Earnings up at FCA, down at Hyundai; VW outsells Toyota; Honda Clarity's aerodynamic design. Audi teams up with Captain America http://www.autonews.com/article/20160426/VIRALVIDEO/304269999/audi-teams-up-with-captain-america Tue, 26 Apr 2016 00:01:00 EST In 'The Chase,' from Anomaly, Audi leverages its 'Captain America: Civil War' sponsorship to film a humorous take on the classic car-chase shot. ALG chief: Millennials will drive strong leasing http://www.autonews.com/article/20160425/OEM02/304259993/alg-chief-millennials-will-drive-strong-leasing Mon, 25 Apr 2016 00:01:00 EST Millennials are paying off their student loans and moving out of their parents' basements. That cohort's emphasis on affordability will continue to drive lease growth, Jim Nguyen, the new head of ALG, predicts in this QandA. Teasing Tesla: No waiting on a Nissan Leaf http://www.autonews.com/article/20160425/OEM05/160429935/teasing-tesla-no-waiting-on-a-nissan-leaf Mon, 25 Apr 2016 00:01:00 EST Nissan couldn't resist taking a swipe at Tesla last weekend, reminding consumers in nationwide advertising that it has been mass-producing the all-electric Leaf since 2010. Chevrolet remembers Prince with full-page ads http://www.autonews.com/article/20160422/RETAIL03/160429941/chevrolet-remembers-prince-with-full-page-ads Fri, 22 Apr 2016 11:14:29 EST When legendary musician Prince died on Thursday, Chevrolet tweeted out a picture of a red, 1963 Corvette -- a nod to his hit 1982 song 'Little Red Corvette. First Shift: Nissan ad pokes fun at Tesla http://www.autonews.com/article/20160422/VIDEO/304229921/first-shift-nissan-ad-pokes-fun-at-tesla Fri, 22 Apr 2016 00:01:00 EST Nissan ad pokes fun at Tesla; AutoNation profit falls; Daimler diesel probe; U.S. seeks Mitsu info; Honda's reinvented assembly line; Green-car disloyalty?; Chevy salutes Prince. Nissan ads take a poke at upstart Tesla http://www.autonews.com/article/20160422/RETAIL03/160429950/nissan-ads-take-a-poke-at-upstart-tesla Fri, 22 Apr 2016 07:00:00 EST Tesla Motors has been crowing about the nearly 400,000 "reservations" it has received for its electric Model 3 sedan. Nissan has now turned those reservations into fodder for its own advertising for the electric Nissan Leaf. AutoNews Now: Options for VW diesel owners http://www.autonews.com/article/20160421/VIDEO/304219948/autonews-now-options-for-vw-diesel-owners Thu, 21 Apr 2016 00:01:00 EST VW deal: Buybacks, fixes among options; 'substantial compensation,' remediation fund planned; Study: Uber tops business car rentals; GM on mend in Europe; Mitsubishi raid; BMW supermodel shell game. Toyota partners with Texas Rangers as move to the Lone Star state approaches http://www.autonews.com/article/20160421/RETAIL03/160429958/toyota-partners-with-texas-rangers-as-move-to-the-lone-star-state Thu, 21 Apr 2016 13:26:38 EST Toyota just became the official truck sponsor of the Texas Rangers baseball team that plays down the road from its future headquarters in Plano, the company said today. AutoNews Now: 54.5 mpg goal - A reality check http://www.autonews.com/article/20160419/VIDEO/304199937/autonews-now-54-5-mpg-goal-a-reality-check Tue, 19 Apr 2016 00:01:00 EST 54.5 mpg goal - A reality check; Volkswagen's 'month of decisions'; An F-150 pickup for police; Hyundai inks sponsorship deal with Miami Dolphins. Mobility exposition planned at Detroit show as CES gains momentum http://www.autonews.com/article/20160419/OEM06/160419861/mobility-exposition-planned-at-detroit-show-as-ces-gains-momentum Tue, 19 Apr 2016 15:02:09 EST The 2017 Detroit auto show will feature a mobility exposition, a move that comes as the show has faced competition from the increasingly popular CES electronics show in Las Vegas. SNL unveils faux Mercedes AA-class EV; Mercedes plays along http://www.autonews.com/article/20160419/RETAIL03/160419865/snl-unveils-faux-mercedes-aa-class-ev-mercedes-plays-along Tue, 19 Apr 2016 12:12:16 EST 'Saturday Night Live' last week unveiled a (faux) commercial for the Mercedes-Benz AA class, an electric luxury sedan entirely powered by AA batteries. Mercedes played along with the gag on Monday. BMW plays shell game with supermodel http://www.autonews.com/article/20160419/VIRALVIDEO/304199997/bmw-plays-shell-game-with-supermodel Tue, 19 Apr 2016 00:01:00 EST Where's Gigi? That's what BMW wants people to figure out in a new campaign for the first-ever M2. Audi tests the frontier of virtual reality technology http://www.autonews.com/article/20160418/RETAIL03/304189999/audi-tests-the-frontier-of-virtual-reality-technology Mon, 18 Apr 2016 00:01:00 EST Marketers are eager to exploit virtual-reality technology, but there is no playbook for how to use it effectively as a marketing tool. Audi, a pioneer, is developing one as it goes. 'Audi Man' Tony Stark takes R8 for a spin in latest superhero flick http://www.autonews.com/article/20160418/RETAIL03/160419886/audi-man-tony-stark-takes-r8-for-a-spin-in-latest-superhero-flick Mon, 18 Apr 2016 13:10:17 EST Allegiances will be in question during upcoming superhero flick Captain America: Civil War as friends turn to foes. But the alliance between Tony Stark and Audi will be as solid as ever. Ads will tout KBB.com as go-to site for new-car info http://www.autonews.com/article/20160418/RETAIL03/304189993/ads-will-tout-kbb-com-as-go-to-site-for-new-car-info Mon, 18 Apr 2016 00:01:00 EST Kelley Blue Book wants consumers to know that it can do more than tell them the market value of their vehicles before a trade-in. In its first major ad campaign in four years, Kelley Blue Book is reminding car shoppers that KBB. Olympics could derail Tokyo show http://www.autonews.com/article/20160418/GLOBAL02/304189984/olympics-could-derail-tokyo-show Mon, 18 Apr 2016 00:01:00 EST The autumn 2019 Tokyo Motor Show was supposed to be ideal for previewing Japan's advances in zero-emission and autonomous cars ahead of the 2020 Summer Olympics in Tokyo. Instead, the games threaten to derail the motor show. XIO Group acquires J.D. Power for $1.1 billion in cash http://www.autonews.com/article/20160415/RETAIL03/160419899/xio-group-acquires-j-d-power-for-1-1-billion-in-cash Fri, 15 Apr 2016 17:13:18 EST XIO Group, a London-based buyout firm with major ties to Chinese investors, is acquiring J.D. Power and Associates, a unit of McGraw Hill Financial Inc., for $1.1 billion in cash. Ferrari's luxury ambitions may need strategy reset http://europe.autonews.com/article/20160415/ANE/160419917/ferraris-luxury-ambitions-may-need-strategy-reset Fri, 15 Apr 2016 05:37:01 EST Ferrari's ambition to compete with luxury-goods brands like Hermes or Prada has failed to make headway in the six months since its initial public offering, raising pressure on the new board to reset the sports-car maker's strategy. Mini appoints new head of Americas http://www.autonews.com/article/20160414/OEM02/160419927/mini-appoints-new-head-of-americas Thu, 14 Apr 2016 14:17:43 EST David Duncan, head of Mini of the Americas, will take on a new role as head of BMW Group's corporate and special sales. Duncan will be succeeded by Thomas Felbermair, who had a similar role with Mini in Europe. Internet-connected cars a hacker magnet, U.S. official says http://www.autonews.com/article/20160413/OEM11/160419948/internet-connected-cars-a-hacker-magnet-u-s-official-says Wed, 13 Apr 2016 15:41:33 EST Internet-connected and driverless cars could be targets for hackers -- potentially including terrorists and hostile nations -- so the automotive industry must ensure vehicles have built-in cybersecurity protection, a top U.S. BMW UK speeds up test drive recruitments with Facebook tool http://www.autonews.com/article/20160412/RETAIL03/160419967/bmw-uk-speeds-up-test-drive-recruitments-with-facebook-tool Tue, 12 Apr 2016 15:13:57 EST BMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. It did this with the help of Facebook's Lead Ads tool. AutoNews Now: Birth of a dealership giant http://www.autonews.com/article/20160412/VIDEO/304129947/autonews-now-birth-of-a-dealership-giant Tue, 12 Apr 2016 00:01:00 EST Retail giant born as Holman Automotive buys Kuni; Ford to revamp Mich. campus; Consumer Reports to lower scores after pickups struggle on crash test; Mercedes on way to #1?; Alfa crossover spied. Nissan blows past competition http://www.autonews.com/article/20160412/VIRALVIDEO/304129999/nissan-blows-past-competition Tue, 12 Apr 2016 00:01:00 EST Nissan is in a celebratory mood after the speedy 2016 GT-R Nismo broke the Guinness World Record for the fastest drift, clocking in at 304.96 kph (189.49 mph). Digital Honda ads make it personal http://www.autonews.com/article/20160411/RETAIL03/304119990/digital-honda-ads-make-it-personal Mon, 11 Apr 2016 00:01:00 EST In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. Toyota's climbable billboard creates buzz for RAV4 Hybrid http://www.autonews.com/article/20160411/RETAIL03/304119991/toyotas-climbable-billboard-creates-buzz-for-rav4-hybrid Mon, 11 Apr 2016 00:01:00 EST When Toyota Motor Sales U.S.A. and ad agency Saatchi and Saatchi were dreaming up an outdoor ad campaign to introduce the RAV4 Hybrid to the world, they were determined to take some risks. FCA shuffles Dart lineup, aims for higher sales http://www.autonews.com/article/20160411/RETAIL03/160419991/fca-shuffles-dart-lineup-aims-for-higher-sales Mon, 11 Apr 2016 12:57:13 EST Fiat Chrysler is giving the slumping Dodge Dart a midyear tuneup by dropping two models, shuffling content and adjusting prices. Prius C to replace VW Beetle for Best Buy's Geek Squad http://www.autonews.com/article/20160411/RETAIL03/160419984/prius-c-to-replace-vw-beetle-for-best-buys-geek-squad Mon, 11 Apr 2016 16:06:04 EST Geek Squad is ditching its signature Volkswagen Beetle 'Geekmobiles' for the 2016 Toyota Prius C. JLR launches tech venture to test car sharing http://www.autonews.com/article/20160411/OEM06/160419995/jlr-launches-tech-venture-to-test-car-sharing Mon, 11 Apr 2016 06:45:34 EST Jaguar Land Rover launched a technology business today that aims to create apps for services such as car sharing, the latest automaker to explore ways of tapping demand for cheaper and greener ways of making short journeys. Audi to focus on dealer profitability and an increased marketing spend http://www.autonews.com/article/20160411/RETAIL06/304119961/audi-to-focus-on-dealer-profitability-and-an-increased-marketing Mon, 11 Apr 2016 00:01:00 EST Audi of America aims to boost sales and dealer profits and plans a major marketing boost to support key model launches in 2016. Mini is pushing its brand awareness in new ways http://www.autonews.com/article/20160411/RETAIL06/304119974/mini-is-pushing-its-brand-awareness-in-new-ways Mon, 11 Apr 2016 00:01:00 EST Fine-tuning of Mini's marketing message was a key topic at the brand's make meeting. Kia sees an opening for Sedona http://www.autonews.com/article/20160411/RETAIL06/304119980/kia-sees-an-opening-for-sedona Mon, 11 Apr 2016 00:01:00 EST Kia executives pledged to ramp up marketing on the Sedona minivan, said Benny Yount, chairman of Kia's dealer council. Stronger domain names can strengthen marketing http://www.autonews.com/article/20160411/RETAIL03/304119992/stronger-domain-names-can-strengthen-marketing Mon, 11 Apr 2016 00:01:00 EST Back in the 1990s, in the early days of the Internet, car dealers could have been forgiven for failing to seize on the right domain name for a website. Twenty years later, dealers have a fresh opportunity. Chrysler enlists a deadpan comedian to pitch Pacifica to new audience http://www.autonews.com/article/20160409/RETAIL03/160409785/chrysler-enlists-a-deadpan-comedian-to-pitch-pacifica-to-new-audience Sat, 9 Apr 2016 00:01:00 EST Chrysler is turning to a comedian, but more importantly, a dad, to pitch the 2017 Pacifica. LotLinx names digital-marketing vet Boyd its chief revenue officer http://www.autonews.com/article/20160407/RETAIL03/160409840/lotlinx-names-digital-marketing-vet-boyd-its-chief-revenue-officer Thu, 7 Apr 2016 09:00:00 EST LotLinx has named digital marketing veteran Mark Boyd its vice chairman and chief revenue officer. Boyd burst into the automotive retailing scene in 1986 with price configuration technology from his company Chrome Data. First Shift: GM billboard keeps 'eyes' on rival cars http://www.autonews.com/article/20160406/VIDEO/304069954/first-shift-gm-billboard-keeps-eyes-on-rival-cars Wed, 6 Apr 2016 00:01:00 EST GM billboard keeps 'eyes' on rival cars; Paul Walker death case dismissed; EPA chief unsure U.S., VW will meet deadline; FCA's Argentina plans; Amazon, Microsoft in talks to join 'Here.' AutoNews Now: Ford to attack Prius from Mexico? http://www.autonews.com/article/20160405/VIDEO/304059952/autonews-now-ford-to-attack-prius-from-mexico Tue, 5 Apr 2016 00:01:00 EST Ford to attack Prius from Mexico?, Plant slated to open in '18, UAW: 'Very troubling'; PSA's path back to U.S.; Public retailers dialing back buy-sells, experts say; Mini pulls ads. Toyota rally racers go global http://www.autonews.com/article/20160405/VIRALVIDEO/304059999/toyota-rally-racers-go-global Tue, 5 Apr 2016 00:01:00 EST 'The Road Makes the Car' features rally racers testing tracks around the world. Mini pulls Abby Wambach ads after DUI arrest; she wasn't driving a Mini http://www.autonews.com/article/20160404/RETAIL03/160409915/mini-pulls-abby-wambach-ads-after-dui-arrest-she-wasnt-driving-a-mini Mon, 4 Apr 2016 11:08:50 EST Mini says it is pulling ad content featuring Abby Wambach and "re-evaluating" its relationship with the retired soccer star after she was arrested Sunday and charged with driving under the influence. See the VW and Audi 'Clean Diesel' spots in FTC's crosshairs http://www.autonews.com/article/20160404/RETAIL03/160409919/see-the-vw-and-audi-clean-diesel-spots-in-ftcs-crosshairs Mon, 4 Apr 2016 07:08:46 EST Advertising became a major part of VW's emissions-rigging scandal last month when the Federal Trade Commission alleged in a federal complaint that the automaker deceived consumers with ads that promoted "clean diesel" VWs and Audis. Garagiola's 'Buy a car, get a check' pitch changed the game http://www.autonews.com/article/20160404/RETAIL03/304049977/garagiolas-buy-a-car-get-a-check-pitch-changed-the-game Mon, 4 Apr 2016 00:01:00 EST Joe Garagiola's passing last month at age 90 was followed by numerous tributes to the baseball catcher turned broadcast funnyman. Largely overlooked, though, was Garagiola's incidental yet instrumental role in automotive history. Market what sets you apart -- your people http://www.autonews.com/article/20160404/RETAIL07/304049974/market-what-sets-you-apart-your-people Mon, 4 Apr 2016 00:01:00 EST Dealers should let online shoppers choose a salesperson in advance, just as they choose a vehicle, says DealerRater. Nissan counts on commercial vehicles http://www.autonews.com/article/20160404/RETAIL01/304049951/nissan-counts-on-commercial-vehicles Mon, 4 Apr 2016 00:01:00 EST Fred Diaz, former sales and marketing chief for Nissan North America, is now tasked with cranking up Nissan's commercial vehicle sales in the U.S., Canada and Mexico - a key part of Nissan's goal of increasing market share. New Google tools link dealers, mobile shoppers http://www.autonews.com/article/20160404/OEM06/304049992/new-google-tools-link-dealers-mobile-shoppers Mon, 4 Apr 2016 00:01:00 EST Google has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices. How 'data guru' refined sales-event strategy http://www.autonews.com/article/20160404/RETAIL07/304049997/how-data-guru-refined-sales-event-strategy Mon, 4 Apr 2016 00:01:00 EST Hoehn Motors doesn't just throw a sale when inventory gets bloated. Instead, its carefully planned, themed, thrice-yearly sales events cover all 12 of its brands to get the most bang from its marketing bucks. 'Clean diesel' ad campaign bites VW http://www.autonews.com/article/20160404/RETAIL03/304049984/clean-diesel-ad-campaign-bites-vw Mon, 4 Apr 2016 00:01:00 EST The U.S. Federal Trade Commission filed a lawsuit against Volkswagen Group of America, alleging that the automaker falsely advertised its vehicles as environmentally friendly and caused "billions of dollars in injury" to consumers.