Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Thu, 28 Aug 2014 06:00:00 EST BMW joins Cadillac wooing Silicon Valley to combat Tesla http://www.autonews.comhttp://europe.autonews.com/article/20140827/COPY/308279939/bmw-joins-cadillac-wooing-silicon-valley-to-combat-tesla Wed, 27 Aug 2014 14:24:06 EST BMW scored a coup when former Apple executive Tony Fadell became one of the first owners of the new i8 plug-in sports car in the U.S. Fadell, who worked with Steve Jobs to develop the iPod, lends some much needed cred to BMW in Silicon Valley. Mercedes to ditch M-class in favor of GLE as part of renaming strategy http://www.autonews.com/article/20140827/OEM04/140829883/mercedes-to-ditch-m-class-in-favor-of-gle-as-part-of-renaming Wed, 27 Aug 2014 15:46:47 EST Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class. Mercedes to ditch M-class in favor of GLE as part of renaming strategy http://www.autonews.comhttp://europe.autonews.com/article/20140827/COPY/308279940/mercedes-to-ditch-m-class-in-favor-of-gle-as-part-of-renaming Wed, 27 Aug 2014 15:46:47 EST Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class. Fiat's cute cartoon characters suggest buying a 500 -- or else http://www.autonews.com/article/20140827/BLOG06/140829884/fiats-cute-cartoon-characters-suggest-buying-a-500-or-else Wed, 27 Aug 2014 15:38:48 EST Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope. BMW joins Cadillac wooing Silicon Valley to combat Tesla http://www.autonews.com/article/20140827/RETAIL03/140829886/bmw-joins-cadillac-wooing-silicon-valley-to-combat-tesla Wed, 27 Aug 2014 14:24:06 EST BMW scored a coup this month when former Apple executive Tony Fadell became one of the first owners of the new $136,000 i8 plug-in sports car in the United States. See the wild Lexus NX spot too retro for outside Japan http://www.autonews.com/article/20140827/BLOG06/140829896/see-the-wild-lexus-nx-spot-too-retro-for-outside-japan Wed, 27 Aug 2014 10:35:02 EST Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new 'Shampoo' TV spot seems tailor-made for the trendy young crowd the luxury brand craves. Ford's Quick Lane brand buys naming rights to Detroit bowl game http://www.autonews.com/article/20140826/RETAIL03/140829916/fords-quick-lane-brand-buys-naming-rights-to-detroit-bowl-game Tue, 26 Aug 2014 10:23:35 EST Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Consumer Reports judges Ram 1500 EcoDiesel tops among half-ton pickups http://www.autonews.com/article/20140826/RETAIL03/140829915/consumer-reports-judges-ram-1500-ecodiesel-tops-among-half-ton Tue, 26 Aug 2014 11:44:21 EST Consumer Reports says the hot-selling Ram 1500 EcoDiesel outscored competitors from Ford, General Motors, Toyota and Nissan to claim the magazine's top spot among full-size light-duty pickups. Hollywood glamour, Parisian chic and the Peugeot 308 http://www.autonews.comhttp://europe.autonews.com/article/20140826/BLOG15/140829933/hollywood-glamour-parisian-chic-and-the-peugeot-308 Tue, 26 Aug 2014 00:01:00 EST PSA is using the Hollywood film "Lucy" to give its Peugeot 308 a marketing boost in more than 50 markets around the world as the automaker strives to build sales outside Europe. Audi taps Emmy winners for pawn shop parody http://www.autonews.com/article/20140826/VIRALVIDEO/308269997/audi-taps-emmy-winners-for-pawn-shop-parody Tue, 26 Aug 2014 00:01:00 EST Topping our rankings is Audi's sponsorship of the 66th Primetime Emmy Awards. %]