Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Sat, 28 Nov 2015 06:00:00 EST Ford drops 'Friends and Neighbors' sale early, opts for traditional year-end discounts Fri, 27 Nov 2015 14:25:27 EST Ford is dropping its 'Friends and Neighbors' promotion five weeks earlier than planned, after the offers failed to resonate with consumers as much as more traditional year-end discounts offered by competitors. How Toyota used Nascar to sway loyal American car buyers Wed, 25 Nov 2015 13:45:30 EST For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive. Ford touts 'backup trailer assist' function in new F-150 ads Wed, 25 Nov 2015 07:17:17 EST Comedian Denis Leary is crowing about something new in Ford F-150 ads: technology that is meant to make backing up a trailer easier. Audi's race to the top; Nissan channels Tarantino Tue, 24 Nov 2015 00:01:00 EST Audi pits an RS 7 in a test for the best against ... an elevator. There was a real Art to 1960s Pontiac ads Mon, 23 Nov 2015 00:01:00 EST It wasn't just raw horsepower and eye-catching styling that fueled the demand for Pontiac's classic 1960's 'wide track' muscle cars such as the GTO, Firebird and Grand Prix. New message to shoppers: Caddy Escalade is refined Mon, 23 Nov 2015 00:01:00 EST Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago. Fiat Chrysler launches 3 youth-targeted ads during American Music Awards Sun, 22 Nov 2015 23:30:00 EST Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC. M-B advertising named most effective among luxury brands Fri, 20 Nov 2015 15:40:30 EST Mercedes-Benz's slogan is, 'The best or nothing.' When it comes to its advertising, a TV and video analytics company agrees. Scion keeps it weird in new iM, iA ads Thu, 19 Nov 2015 11:02:20 EST Scion's 'Weird, Right?' ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness. Legendary automotive artist Art Fitzpatrick dies at 96 Wed, 18 Nov 2015 12:24:08 EST Art Fitzpatrick, one half of the team that created some of the most eye-catching advertising artwork for General Motors from 1959 to 1971, passed away this week in Carlsbad, Calif., at age 96. Cadillac to launch holiday ad campaign for Escalade Wed, 18 Nov 2015 16:05:45 EST Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago. Jaguar XE base price will be $35,895 Tue, 17 Nov 2015 19:00:00 EST Jaguar will offer its all-new 2017 XE with one diesel and two gasoline engines and standard rear-wheel drive when the compact sedan goes on sale late this spring. Porsche takes to track for 'Don't text and drive' Tue, 17 Nov 2015 00:01:00 EST In the spot, new at No. 2 on our list, driver Mark Webber hits the asphalt in a Porsche 911. Ford expects SUVs to become 40% of U.S. market by 2020 Tue, 17 Nov 2015 06:23:41 EST Baby boomers emptying the nest and their adult offspring starting families are driving demand for sport utility vehicles, which will account for two in five new auto sales in the U.S. by 2020, according to Ford. Huey Lewis to headline Detroit show's charity preview Mon, 16 Nov 2015 14:01:59 EST Huey Lewis and the News will perform following the Detroit auto show's annual Charity Preview on Jan. 15 at Cobo Center in Detroit, show organizers said today. Honda finds marketing rhythm Mon, 16 Nov 2015 00:01:00 EST Honda has turned to a massive marketing effort that uses music to attract the fleeting attention of millennial car-buyers. Benz's challenge: Support 9 launches in '16 Mon, 16 Nov 2015 00:01:00 EST Mercedes-Benz will increase its marketing budget for 2016 as it plans to launch nine new, redesigned or freshened products next year. But brand chief Steve Cannon says Mercedes will skip the Super Bowl. Drive Pink fan at the drive-thru Mon, 16 Nov 2015 00:01:00 EST When AutoNation launched its Drive Pink campaign in October, CEO Mike Jackson wasn't sure it would pass what he calls the McDonald's test -- essentially, breaking through to the average working person. Model S option becomes police matter: We've got a report of a kid in the trunk Mon, 16 Nov 2015 00:01:00 EST Done with shopping, a mom and dad toss their bags in the back seat, their daughter in the trunk and drive off. A watchful bystander takes notice and alerts the police. GLC ad drive begins in 1st quarter Mon, 16 Nov 2015 00:01:00 EST Mercedes is planning a big sales and marketing push for the redesigned GLC crossover, which goes on sale in December. VW's aid for owners gets tepid response; ads pledge to 'make things right' Sun, 15 Nov 2015 10:34:02 EST Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right." McLaren staffs up in U.S. ahead of 3 key launches Thu, 12 Nov 2015 15:00:00 EST Luxury sports car manufacturer McLaren has expanded its North American staff by about half ahead of the launch of three new models and an anticipated increase in sales volume next year. Hyundai returns to Super Bowl ad lineup Thu, 12 Nov 2015 09:00:00 EST Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship. German premium brands should embrace China's Internet sales craze Wed, 11 Nov 2015 06:08:36 EST Audi and rival German premium carmakers dominate the Chinese auto market but they are missing out on an e-commerce boom that celebrates its annual peak today. Nissan's speedy finger challenge Tue, 10 Nov 2015 00:01:00 EST A new spot this week from Nissan is offering $500 to test your reflexes. Dealerships jump on the Bond-wagon Mon, 9 Nov 2015 00:01:00 EST At Rusnak/Pasadena Jaguar, last week's private pre-screening party for the new James Bond flick Spectre befitted a secret agent with expensive taste. Spreading the NFL sponsorship field Mon, 9 Nov 2015 00:01:00 EST Automotive brands and their dealer networks find numerous ways to connect with pro football fans, even if they can't be the NFL's official vehicle sponsor. VW offers 'goodwill package' to appease diesel owners Mon, 9 Nov 2015 11:11:51 EST Volkswagen of America will offer $500 to owners of 2.0-liter diesel vehicles with illegal emissions test-rigging software, part of a 'goodwill' package aimed at calming customers affected by the company's deception. Dealership ad agencies find creative ways into NFL advertising game Mon, 9 Nov 2015 00:01:00 EST While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets. GM gives Shop-Click-Drive a big push Mon, 9 Nov 2015 00:01:00 EST General Motors is rolling out the first marketing effort for its 2-year-old online shopping tool, Shop-Click-Drive, citing its success in attracting customers who want to handle as much of the car-buying process as possible outside the dealership. Chevy goes from 'technology and stuff' to boring and forgettable Mon, 9 Nov 2015 00:01:00 EST This year's World Series worked out much better for 'Chevy Guy' Rikk Wilde. His beloved Royals won, and Wilde didn't find himself sweating and stammering on national television. Volvo P1800 makes a cameo in spy drama Mon, 9 Nov 2015 00:01:00 EST Among the relatively small number of collectible Volvos, one stands out above the rest: the swoopy P1800 coupe from the 1960s. Dealerships jump on the Bond-wagon Fri, 6 Nov 2015 00:01:00 EST The universal appeal of the Bond franchise - and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender - allowed dealerships to use Spectre as a connection point to a broad... GM to review global PR agencies for all brands Fri, 6 Nov 2015 11:36:59 EST General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand. Nissan goes long on college sports marketing Fri, 6 Nov 2015 07:00:00 EST Nissan is launching a four-year marketing campaign this weekend to sponsor a wide spectrum of sports at 100 colleges across the country. For Jaguar Land Rover, latest Bond film is more than special effects Thu, 5 Nov 2015 13:04:20 EST While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity. Hyundai's Genesis luxury brand to target 'savvy, affluent progressives' Wed, 4 Nov 2015 00:01:00 EST After years of flirting with the luxury and near-luxury segments, Hyundai has finally committed to a separate stand-alone brand named Genesis. Hyundai to push into luxury market with stand-alone Genesis brand Tue, 3 Nov 2015 10:11:51 EST Hyundai is diving deeper into luxury by carving out a separate premium brand for its Genesis marque. The South Korean automaker said it will flesh out the new global Genesis luxury brand with six new models through 2020 BMW spot says what we all think about golf Tue, 3 Nov 2015 00:01:00 EST BMW gets real about the game of choice for America's business elite. Fiat Chrysler readies ads tied to latest Hunger Games movie Fri, 30 Oct 2015 15:00:00 EST Fiat Chrysler Automobiles is going back to the movies. McGraw Hill exploring sale of J.D. Power Fri, 30 Oct 2015 10:44:30 EST McGraw Hill Financial is looking at selling off its J.D. Power unit, best known for car quality and reliability ratings, as the owner of the Standard and Poor's ratings services focuses on capital and commodity markets. NBA's All-Star game jerseys to feature Kia Motors badge in 2016-17 Thu, 29 Oct 2015 17:12:02 EST The NBA will break with tradition and place a sponsored corporate logo, Kia Motors, on player jerseys during the next two All-Star games, the league says. Audi's uncomfortable R8 introduction Tue, 27 Oct 2015 00:01:00 EST Nearly the entire first half of the 30-second video focuses on a driver's pupil. Kia is coming back to the Super Bowl Mon, 26 Oct 2015 16:32:43 EST Kia is coming back to the Super Bowl for the seventh straight year. A spokeswoman confirmed that the automaker has purchased ad time in the Feb. 7 game but declined to share other details. Asbury's Q auto store tries brand recognition Mon, 26 Oct 2015 00:01:00 EST Asbury launched Q auto in mid-2014 to go after used-car sales in a more targeted way. The stores aren't profitable yet, but Asbury executives say they're happy so far. Infiniti to market 3 new compact models together Mon, 26 Oct 2015 00:01:00 EST Infiniti will market its three upcoming compact models as a trio. The strategy will enable Infiniti to offer a spectrum of choices with varying degrees of sportiness, says Randy Parker, vice president of Infiniti Americas. For some, a fresh driveway stain Mon, 26 Oct 2015 00:01:00 EST Uh-oh. Tesla, Musk shine from free celebrity marketing, but will it last? Thu, 22 Oct 2015 13:49:57 EST Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Fiat Chrysler buys naming rights at two Detroit area entertainment venues Thu, 22 Oct 2015 09:54:37 EST Fiat Chrysler Automobiles' U.S. unit has bought the naming rights to a pair of high visibility entertainment venues near its headquarters in Auburn Hills, Mich. Domino's modified Chevrolet Spark can pack in 80 pizzas Wed, 21 Oct 2015 13:00:00 EST A Chevrolet Spark modified by Domino's Pizza soon will allow some franchises to deliver up to 80 pizzas at a time. Domino's publicly unveiled its DXP pizza delivery vehicle today at its headquarters in Ann Arbor, Mich. %]