Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Thu, 18 Oct 2018 06:00:00 EST Return to the auto show #8212; before it's too late http://www.autonews.com/article/20181015/RETAIL03/181019838/auto-show-paris-detroit Mon, 15 Oct 2018 00:01:00 EST When automakers skip out on auto shows, they shirk their shared responsibility to their dealers and send a cold message to their existing customers. Ford and WPP: Inside a 75-year advertising relationship http://www.autonews.com/article/20181011/RETAIL03/181019845/ford-wpp-advertising-history Thu, 11 Oct 2018 12:35:48 EST Ford's stunning decision this week to replace WPP with BBDO as its lead creative ad agency upends a relationship that began 75 years ago, when Henry Ford was still steering the automaker. FTC orders D.C.-area dealership group to stop deceptive recall scheme http://www.autonews.com/article/20181010/RETAIL/181019860/dealerships-settle-ftc-fake-recall-claim Wed, 10 Oct 2018 14:49:16 EST A group of auto dealerships near Washington, D.C., and a California marketing firm settled claims they deceptively mailed more than 21,000 fake "urgent recall" notices to consumers, the FTC said. Kia turns heads with ProCeed http://www.autonews.com/article/20181010/VIRALVIDEO/310109996/kia-turns-heads-with-proceed Wed, 10 Oct 2018 00:01:00 EST Kia draws in attention with its ProCeed in the latest new video to join our charts. Ford switches creative ad agency work to BBDO from WPP http://www.autonews.com/article/20181008/RETAIL03/181009674/ford-ad-agency-wpp-bbdo-change Mon, 8 Oct 2018 13:54:44 EST Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model. Omaha auto retailer boosts marketing with software http://www.autonews.com/article/20181008/RETAIL07/181009720/software-baxter-auto-group-clarivoy Mon, 8 Oct 2018 00:01:00 EST A dealership group in the Great Plains has found a way to fine-tune its marketing spending and put more emphasis on the online channels where its customers are surfing. Record turnout at Porsche's Rennsport Reunion http://www.autonews.com/article/20181007/RETAIL03/181009746/porsche-racing-anniversary Sun, 7 Oct 2018 00:01:00 EST Porsche's Rennsport Reunion was an opportunity to rub shoulders with Porsche racing legends, marvel at their winning machines and celebrate the company's 70th birthday. New Honda ad campaign focuses on crossovers, minority consumers http://www.autonews.com/article/20181003/RETAIL03/181009832/honda-ad-campaign-highlights-full-best-brand-lineup Wed, 3 Oct 2018 13:55:37 EST Honda's latest ad campaign for its family of crossovers looks to tap into growth opportunities with minority consumers. Jeep goes to Austria http://www.autonews.com/article/20181003/VIRALVIDEO/310039997/jeep-goes-to-austria Wed, 3 Oct 2018 10:00:00 EST In the latest new video to join our viral video chart, Jeep goes camping in Austria. Cadillac's return to Michigan was no surprise http://www.autonews.com/article/20181001/BLOG06/181009925/cadillac-wayland-michigan-newyork-move Mon, 1 Oct 2018 15:19:27 EST Like the appointment of Steve Carlisle, the move to Michigan was part of an effort to bring Cadillac back into the fold after executives soured on the idea of allowing the brand to operate somewhat independently. GM returns Cadillac's headquarters to Detroit from New York http://www.autonews.com/article/20180926/RETAIL03/180929808/gm-cadillac-headquarters-detroit-new-york Wed, 26 Sep 2018 13:05:31 EST General Motors is moving Cadillac's headquarters back to Michigan roughly three years after the brand moved to New York City's trendy SoHo neighborhood. Why Uber is willing to pay people to park their cars http://www.autonews.com/article/20180926/MOBILITY/180929804/lyft-is-paying-people-to-park-their-cars-for-a-month Wed, 26 Sep 2018 14:58:56 EST Lyft will choose about 2,000 people to participate and hope that they will be honest about not using their personal car. This program will run for only one month. Ford starts online sales in U.K. http://www.autonews.com/article/20180926/COPY01/309269964/ford-starts-online-sales-in-u-k Wed, 26 Sep 2018 06:15:00 EST Ford has attempted online sales twice previously in the U.K., its biggest European market, without success. The automaker now believes the market is ready. Ford starts online sales in UK http://europe.autonews.com/article/20180926/ANE/180929859/ford-starts-online-sales-in-uk Wed, 26 Sep 2018 00:01:00 EST Ford has attempted online sales twice previously in the UK, its biggest European market, without success. The automaker now believes the market is ready. Audi turns spotlight on e-tron http://www.autonews.com/article/20180926/VIRALVIDEO/309269997/audi-turns-spotlight-on-e-tron Wed, 26 Sep 2018 00:01:00 EST In the latest new video to top our charts, Audi is quick to admit that it isn't the first automaker to build an electric vehicle. But it did give the e-tron Audi DNA. Why VW's ad agency review could impact Ford http://www.autonews.com/article/20180924/RETAIL03/180929895/volkswagen-ad-agency-review-ford Mon, 24 Sep 2018 09:13:12 EST Interpublic's Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review, people familiar with the matter told Advertising Age. How Kia's new Telluride rumbled onto the runway http://www.autonews.com/article/20180924/RETAIL03/180929913/kia-telluride-fashion-week-new-york Mon, 24 Sep 2018 00:01:00 EST The surprise sneak peek at New York Fashion Week was another example of Kia showing up in unexpected places, such as the luxury sports sedan segment and the top tier of the industry's quality rankings. Lincoln 'surprised' by scant interest in subscription plan http://www.autonews.com/article/20180924/RETAIL/180929912/lincoln-subscription-canvas Mon, 24 Sep 2018 00:01:00 EST While Lincoln has no plans to discontinue its subscription pilot, officials say they'll have to alter the service #8212; including getting dealerships more involved #8212; if it's ever to grow beyond the test phase. New Ford F-150 ad takes subtle digs at redesigned Ram, Chevy pickups http://www.autonews.com/article/20180921/RETAIL03/180929960/ford-f150-advertising-marketing-launch Fri, 21 Sep 2018 09:00:00 EST Ford's latest F-150 commercial reinforces the automaker's leadership without calling out its redesigned rivals by name. Mercedes-Benz is on a viral video roll http://www.autonews.com/article/20180919/VIRALVIDEO/309209997/mercedes-benz-is-on-a-viral-video-roll Wed, 19 Sep 2018 00:01:00 EST One week after taking our top spot with its unveiling of the EQC, Mercedes is once again the top newcomer on our list, taking the second spot by showcasing it's modular self-driving, all-electric urban people carrier. Why the entry-level Mercedes-Benz A class is loaded with new technology http://www.autonews.com/article/20180918/OEM04/180919715/daimler-mercedes-benz-a-class-technology-millennials Tue, 18 Sep 2018 11:20:22 EST The Mercedes-Benz A-class compact sedan, expected to arrive in U.S. showrooms early next year, is the brand's new "gateway" vehicle -- designed to draw the next generation of customers. Subaru's 'road trips' reach outdoorsy shoppers at REI http://www.autonews.com/article/20180917/RETAIL03/180919781/subaru-rei-road-trips Mon, 17 Sep 2018 00:01:00 EST Subaru of America partnered with outdoor gear retailer REI this summer on weekend road trips to showcase the new Ascent. Subaru Ascent marketing stresses third row http://www.autonews.com/article/20180916/RETAIL03/180919783/subaru-ascent-marketing-three-row Sun, 16 Sep 2018 00:01:00 EST Subaru is not going to let people forget that its new Ascent has three rows of seating. Why Nissan named Naomi Osaka its new brand ambassador http://www.autonews.com/article/20180913/RETAIL03/180919866/nissan-osaka-brand-ambassador-japan Thu, 13 Sep 2018 06:30:18 EST Nissan signed U.S. Open champion Naomi Osaka as its next brand ambassador, the automaker said, tapping the tennis star's youth, drive and Japanese roots to appeal to younger customers. First Shift: Nissan signs tennis champ Osaka as ambassador http://www.autonews.com/article/20180913/VIDEO/309139998/first-shift-nissan-signs-tennis-champ-osaka-as-ambassador Thu, 13 Sep 2018 08:00:00 EST Nissan signs tennis star Naomi Osaka; Hyundai dealers seek arbitration; Warning from Elon Musk; Lithia, Daimler invest in used-car ventures; A Subaru tech degree; Legos Bugatti. 2020 Kia Telluride va en grande en medio de la Semana de la Moda de Nueva York http://www.autonews.com/article/20180912/MEXICO/309129949/kia-telluride-crossover-new-york-fashion Wed, 12 Sep 2018 00:01:00 EST El Telluride 2020 se convertirá en el mayor cruce en la alineación de Kia a medida que la marca se entrelaza con la semana de la moda de Nueva York para ayudar a capitalizar el continuo cambio del consumidor a crossovers. Mercedes-Benz highlights the EQC http://www.autonews.com/article/20180912/VIRALVIDEO/309129997/mercedes-benz-highlights-the-eqc Wed, 12 Sep 2018 00:01:00 EST In the latest new video to top our viral video charts, Mercedes-Benz shows off the all-electric EQC. Hyundai, Genesis make big splash during Monday Night Football halftime show http://www.autonews.com/article/20180911/RETAIL03/180919915/hyundai-genesis-halftime-monday-night-football Tue, 11 Sep 2018 07:53:29 EST Hyundai's Genesis luxury brand replaced incumbent sponsor Toyota with an all-new "Monday Night Football" halftime concept that it hopes will prove to be music to its viewers' ears -- commercial free. Lada split on whether new Niva should be farmers' friend or urban SUV http://www.autonews.com/article/20180910/RETAIL03/180919974/lada-niva-suv-russia Mon, 10 Sep 2018 00:01:00 EST Russia's Lada split on whether the 40-year-old Lada Niva should continue to be the farmers' friend, or a funky urban SUV with occasional mud-plugging skills New 2019 Subaru Ascent ad campaign focuses on family, size and safety http://www.autonews.com/article/20180910/RETAIL03/180919943/subaru-ascent-marketing-launch-amazon Mon, 10 Sep 2018 08:00:00 EST Subaru of America launched its national ad campaign for the 2019 Ascent, giving the three-row crossover emotional TV spots that follow the footsteps of other models. 2020 Kia Telluride goes big amid New York Fashion Week http://www.autonews.com/article/20180908/OEM04/180909825/kia-telluride-crossover-new-york-fashion Sat, 8 Sep 2018 18:45:00 EST The 2020 Telluride will become the biggest crossover in Kia's lineup as the brand weaves into New York fashion week to help capitalize on the ongoing consumer shift to crossovers. Mazda's head of marketing for N.A. operations departs http://www.autonews.com/article/20180907/RETAIL03/180909827/mazda-russell-wager-marketing Fri, 7 Sep 2018 18:52:05 EST Russell Wager, vice president of marketing for Mazda North American Operations, has left the company after nearly six years. The auto world remembers Burt Reynolds and his car culture classics http://www.autonews.com/article/20180907/RETAIL03/180909836/burt-reynolds-car-culture Fri, 7 Sep 2018 10:57:04 EST Burt Reynolds, who died on Thursday at 82, starred alongside Pontiac Trans Ams and other wheels in car-centric '70s hits such as 'Cannonball Run,' 'Smokey and the Bandit,' and 'Hooper.' BMW introduces Intelligent Personal Assistant communications system http://europe.autonews.com/article/20180906/COPY/309069934/bmw-artificial-intelligence-system-introduced Thu, 6 Sep 2018 11:59:03 EST BMW introduced Intelligent Personal Assistant, an artificial intelligence-powered system to help drivers communicate with their cars as they do with their smartphones. Hyundai aims to boost crossover sales with 2019 Santa Fe ad campaign http://www.autonews.com/article/20180906/RETAIL03/180909853/hyundai-launches-ad-campaign-santa-fe Thu, 6 Sep 2018 12:55:19 EST Hyundai is introducing three national TV spots featuring families spending quality time together in a 2019 Santa Fe crossover while creating memories. BMW introduces Intelligent Personal Assistant communications system http://www.autonews.com/article/20180906/MOBILITY/180909856/bmw-artificial-intelligence-system-introduced Thu, 6 Sep 2018 12:00:00 EST BMW introduced Intelligent Personal Assistant, an artificial intelligence-powered system to help drivers communicate with their cars as they do with their smartphones. Why so many automakers are skipping Paris show http://www.autonews.com/article/20180906/COPY01/309069967/paris-auto-show-no-shows-opel Thu, 6 Sep 2018 00:01:00 EST Automakers accounting for almost 40 percent of European sales will be missing from this year's biannual event in Paris. Fiat goes back to the future http://www.autonews.com/article/20180905/VIRALVIDEO/309069997/fiat-goes-back-to-the-future Wed, 5 Sep 2018 00:01:00 EST In the latest new video to top our chart, Fiat pays homage to the classic "Back to the Future" comedies, with a twist. Ford stops national ads for sedans, including Fusion still in production http://www.autonews.com/article/20180905/RETAIL03/180909886/ford-stops-national-ads-for-sedans-including-fusion-still-in Wed, 5 Sep 2018 12:01:50 EST Ford has ended nationwide advertising for the Fiesta, Focus, Fusion and Taurus and also is dialing back spending in certain markets -- even though the Fusion will stay in showrooms for now. Nissan Titan pickup marketing campaign -- 'Calling All Titans' -- spotlights community service http://www.autonews.com/article/20180905/RETAIL03/180909896/nissan-ad-campaign-community-service Wed, 5 Sep 2018 08:00:00 EST Nissan departs from the usual pickup segment message of brawn and power to market its Titan as a community involvement tool. Honda Accord sales in Canada pay the price for marketing misstep http://www.autonews.com/article/20180905/COPY01/309059953/honda-accord-sales-in-canada-pay-the-price-for-marketing-misstep Wed, 5 Sep 2018 00:01:00 EST Instead of an advertising campaign extolling the virtues of the redesigned 2018 Accord, Honda Canada said it leaned on positive reviews from the press and word-of-mouth praise. It hasn't worked. Aston Martin aims to get more women in boardroom and showroom http://www.autonews.com/article/20180905/OEM02/180909895/aston-martin-women-executives Wed, 5 Sep 2018 07:33:47 EST Aston Martin, maker of sports cars for James Bond, is racing to add a woman to its board ahead of a London IPO. Dealers wrestle with glut of current year's cars as new models hit their lots http://www.autonews.com/article/20180904/RETAIL01/180909934/dealers-dilemma-glut-of-current-years-cars-as-next-years-models-hit Tue, 4 Sep 2018 07:22:24 EST In the decade since the recession, dealerships have started to find themselves in a pickle come September, leaving them struggling to get rid of current-year models as the next-year iterations arrive. Chevy cultivates 'Truck Legends' as brand ambassadors http://www.autonews.com/article/20180903/RETAIL03/180909968/chevy-truck-legends-loyalty Mon, 3 Sep 2018 00:01:00 EST Through experiential marketing and the launch of the 2019 Silverado, Chevy expects to expand its roughly 60,000 Truck Legends member rolls to 100,000 by year's end. Mazda hits the club scene to tap into Miata love http://www.autonews.com/article/20180903/RETAIL03/180909971/mazda-miata-club Mon, 3 Sep 2018 00:01:00 EST Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy. Automakers using experimental marketing to build brand loyalty http://www.autonews.com/article/20180903/RETAIL03/180909969/marketing-roadtrip-automakers Mon, 3 Sep 2018 00:01:00 EST Across the country, automakers are leveraging owner gatherings and other communal experiences to build loyalty and a deeper connection between brands and their customers. Mini Takes the States road trip; tries new route http://www.autonews.com/article/20180903/RETAIL03/180909970/mini-takes-the-states Mon, 3 Sep 2018 00:01:00 EST On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app. Hyundai fights for NFL playing time by adding 'SNF' sponsorship http://www.autonews.com/article/20180903/RETAIL03/180909962/hyundai-fights-for-nfl-playing-time Mon, 3 Sep 2018 00:01:00 EST In a sport defined by matchups and midgame adjustments, the National Football League's official auto sponsor decided to make a tweak of its own. Hyundai CMO Dean Evans on community http://www.autonews.com/article/20180903/RETAIL03/180909972/hyundai-dean-evans-cmo-sonata Mon, 3 Sep 2018 00:01:00 EST Hyundai CMO Dean Evans says building an owner community is important. Lexus driving school showcases brand's wild (but not crazy) side http://www.autonews.com/article/20180903/RETAIL03/180909974/lexus-performance-driving-school-scott-pruett Mon, 3 Sep 2018 00:01:00 EST Consumers know Lexus vehicles for their long tradition of smooth-riding sedans and plush utility vehicles that are at home at the country club, fine hotels and trendy urban eateries. But how about at the track? Dodge's muscle gets flexed at Bondurant Racing School http://www.autonews.com/article/20180903/RETAIL03/180909977/dodge-bondurant-racing-school-fiat-arizona Mon, 3 Sep 2018 00:01:00 EST The Viper has been phased out, but the track has expanded its roster with other vehicles plucked from the FCA fleet: the energetic Fiat 500 Abarth and 124 Spider Abarth. And more Challengers are coming. Boch Automotive went 'full speed ahead' with advertising during recession http://www.autonews.com/article/20180903/RETAIL07/180909996/boch-automotive-recession-advertising Mon, 3 Sep 2018 00:01:00 EST Boch Automotive stuck to its fat ad budget during the recession in anticipation of the rebound and in keeping with its maverick owner's approach. Porsche, Mercedes sell the experience now, car later http://www.autonews.com/article/20180902/RETAIL03/180909967/porsche-mercedes-experience-center Sun, 2 Sep 2018 00:01:00 EST Porsche's headquarters is pivotal to a soft-sell strategy that it relies on to offset the hard-sell tactics associated with dealerships. BMW's new iNEXT EV is about to take flight http://www.autonews.com/article/20180902/RETAIL03/180909957/bmw-inext-ev-lufthansa Sun, 2 Sep 2018 00:01:00 EST In a round-the-world sprint spanning Sept. 9-14, BMW will fly the autonomous iNEXT electric crossover in a Boeing 777 Freighter to press events in Munich, New York, San Francisco and Beijing, before returning to Frankfurt. Souped-up Subarus star at Boxerfest http://www.autonews.com/article/20180901/RETAIL03/180909973/subaru-boxerfest-tecnica-international Sat, 1 Sep 2018 00:01:00 EST The daylong event outside Washington kicks off a season of festivals that allow fans of Subarus to share their passion for the brand and its quirky vehicles. Ford's Mustang Alley at Woodward Dream Cruise honors pony-car passion http://www.autonews.com/article/20180901/RETAIL03/180909975/mustang-alley-woodward-dream-cruise Sat, 1 Sep 2018 00:01:00 EST Mustang Alley,the pony-car parade which celebrated its 20th year last month, gives Mustang owners a dedicated space to swap stories and show off their rides. GM, Cadillac pay tribute to Aretha Franklin http://www.autonews.com/article/20180831/RETAIL03/180839960/aretha-franklin-funeral-gm-cadillac Fri, 31 Aug 2018 11:10:48 EST General Motors and its Cadillac luxury brand are paying tribute to legendary singer Aretha Franklin on the day of her funeral service in Detroit. Why Ford's picked a new ad agency for a short-term campaign http://www.autonews.com/article/20180831/RETAIL03/180839956/ford-ad-campaign-awarded Fri, 31 Aug 2018 12:37:37 EST Ford has tapped Wieden and Kennedy New York for a short-term marketing assignment that comes amid its massive global agency review, the automaker confirmed. NIssan wins with the Heisman for 8th straight year http://www.autonews.com/article/20180830/RETAIL03/180839978/nissan-marketing-advertising-heisman Thu, 30 Aug 2018 13:55:19 EST Nissan is sticking with its college football campaign that fictionalizes ex-college stars living together, fraternity style, marking the eighth straight year of the effort. Mercedes, Porsche ramp up soft-sell brand builders http://www.autonews.com/article/20180830/RETAIL03/180839990/mercedes-porsche-brand-builders Thu, 30 Aug 2018 09:00:00 EST People don't like being sold to. The auto industry is catching on. Mercedes-Benz and Porsche are gearing up soft-sell approaches to offset the hard-sell tactics associated with dealerships. Hyundai lands sponsorship rights for NBC's NFL Sunday Night Kickoff show http://www.autonews.com/article/20180829/RETAIL03/180829733/hyundai-lands-sponsorship-rights-for-nbcs-nfl-sunday-night-kickoff Wed, 29 Aug 2018 18:30:58 EST The NFL's "Sunday Night Football" kickoff telecast has been primetime TV's top show for seven consecutive seasons, Hyundai says, averaging more than 18 million viewers each week last season. BMW takes to the air to promote iNext electric flagship http://europe.autonews.com/article/20180829/ANE/180829770/bmw-takes-to-the-air-to-promote-inext-electric-flagship Wed, 29 Aug 2018 00:01:00 EST BMW is teaming up with Lufthansa to promote its Vision iNext autonomous, electric flaghship on a five-day tour through Europe, the United States and China. Kia highlights new Stinger customer http://www.autonews.com/article/20180829/VIRALVIDEO/308299997/kia-highlights-new-stinger-customer Wed, 29 Aug 2018 00:01:00 EST In the latest new video to join our charts, Kia highlights a new Stinger customer and why he picked the car. Rolls-Royce names new N. America boss http://www.autonews.com/article/20180828/COPY01/308289976/rolls-royce-names-new-n-america-boss Tue, 28 Aug 2018 04:39:27 EST Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing. Rolls-Royce names new N. America boss http://europe.autonews.com/article/20180828/ANE/180829775/rolls-royce-names-new-n-america-boss Tue, 28 Aug 2018 04:39:27 EST Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing. Loaded trim levels from mass-market auto brands create sticker price overlap with high-end marques http://www.autonews.com/article/20180827/RETAIL01/180829864/luxury-vs-mass-market-comparison Mon, 27 Aug 2018 00:01:00 EST Mass-market brands such as Ford, Honda and Kia aren't luxury players, but the loaded upper trim levels they offer inflate prices to the point where their vehicles end up face to face with high-end brands. Redesigned 2019 Hyundai Santa Fe gets name change http://www.autonews.com/article/20180827/RETAIL03/180829818/hyundai-2019-santa-fe-redesign Mon, 27 Aug 2018 00:01:00 EST The redesigned 2019 Hyundai Santa Fe gets several changes, starting with the name. Jeep Wrangler fans support broad community of vendors http://www.autonews.com/article/20180827/RETAIL03/180829807/jeep-wrangler-jeep-fest-toledo-vendors-suppliers Mon, 27 Aug 2018 00:01:00 EST Jeep's Wrangler is among the most accessorized vehicles in production today, according to the Specialty Equipment Market Association, with an estimated $6 billion in annual accessory sales. KAR Auction Services grows online business through TradeRev http://www.autonews.com/article/20180827/RETAIL03/180829871/kar-auction-services-traderev-online-appraisal Mon, 27 Aug 2018 00:01:00 EST KAR is pouring money into its TradeRev business with a vision of growing the online appraisal and auction tool's annual volume from the thousands to the millions. GMC Sierra diverges from Silverado with unique box, tailgate http://www.autonews.com/article/20180826/RETAIL01/180829808/gmc-sierra-tailgate-carbon-fiber Sun, 26 Aug 2018 00:01:00 EST General Motors is delivering on its promise of greater differentiating the GMC Sierra from its Chevrolet Silverado sibling through the use of segment- and industry-first technologies. Mercedes-Benz plays an awkward role in 'Handmaid's Tale' http://www.autonews.com/article/20180826/RETAIL03/180829841/mercedes-handmaids-tale-hulu Sun, 26 Aug 2018 00:01:00 EST Sometimes, you want your brand to be associated with fictional bad guys. But serving as the tools of an oppressive regime is a pretty dark place. Mercedes-Benz encourages improvement http://www.autonews.com/article/20180822/VIRALVIDEO/308239969/mazda-crossover-sun-viral-video Wed, 22 Aug 2018 00:01:00 EST In the latest new commercial to join our viral video charts, Mercedes-Benz wants athletes to keep going. Toledo, Ohio -- Jeep's hometown -- puts on a show http://www.autonews.com/article/20180820/FEATURE/308209992/jeep-toledo-historic-event Mon, 20 Aug 2018 00:01:00 EST More than 1,600 Jeeps of every size, stripe and flavor filled the streets of Toledo, Ohio, Aug. 10 to Aug. 12 for the city's second Jeep Fest -- a celebration of the town's long love affair with its most famous local product. Detroit preps for annual automotive Mardi Gras http://www.autonews.com/article/20180817/RETAIL03/180819849/detroits-woodward-dream-cruise-expected-to-draw-1-3-million-people Fri, 17 Aug 2018 14:52:34 EST Detroit's traffic jam/party of the year known as the Woodward Dream Cruise is back for a 24th year with 1.3 million people expected to jam the three-day event. Aretha Franklin, touchstone voice of the Motor City, dies at 76 http://www.autonews.com/article/20180816/RETAIL03/180819871/aretha-franklin-dead-76 Thu, 16 Aug 2018 10:28:18 EST Aretha Franklin, the queen of soul whose voice and music became a touchstone of the Motor City's car culture and Detroit 3 marketing efforts, died Thursday. The Memphis-born singer and longtime resident of the Detroit area was 76. Mitsubishi plugs in Outlander PHEV http://www.autonews.com/article/20180815/VIRALVIDEO/308159987/mazda-crossover-sun-viral-video Wed, 15 Aug 2018 00:01:00 EST In the latest new video to join our viral video charts, a Mitsubishi Outlander PHEV owner notes that the future is already in his garage. Why VW paid for an ad featuring Chevy's Bolt http://europe.autonews.com/article/20180814/COPY/308149997/general-chevy-bolt-electric-volkswagen-emissions-scandal Tue, 14 Aug 2018 00:01:00 EST The fallout from VW's diesel scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products. Why VW paid for an ad featuring Chevy's Bolt http://www.autonews.com/article/20180813/RETAIL03/180819916/general-chevy-bolt-electric-volkswagen-emissions-scandal Mon, 13 Aug 2018 14:39:06 EST The fallout from Volkswagen's diesel emissions scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products. Nielsen-JD Power platform helps measure and target ad campaigns http://www.autonews.com/article/20180813/RETAIL03/180819913/nielsen-jd-power-platform-measures-ad-campaigns Mon, 13 Aug 2018 15:00:00 EST Nielsen and J.D. Power are banding together to bring auto marketers a new platform that will allow them to measure and target car buyers more precisely to boost return on investment. Carvana's growth story shows in Q2 results while red ink persists http://www.autonews.com/article/20180809/RETAIL07/180809754/carvana-results-grow-q2-losses-continue Thu, 9 Aug 2018 14:19:18 EST Carvana continued to add new markets in the second quarter while more than doubling revenue and widening its net loss. Toyota hosts musicians at Lollapalooza http://www.autonews.com/article/20180808/VIRALVIDEO/308089999/mazda-crossover-sun-viral-video Wed, 8 Aug 2018 00:01:00 EST In the latest new video to join our viral video charts, Toyota attends Lollapalooza in Chicago. How Cars.com used the Tinder playbook to sell used cars http://www.autonews.com/article/20180806/RETAIL03/180809835/cars-com-advertising-marketing Mon, 6 Aug 2018 14:43:42 EST Cars.com is channeling Tinder as the online vehicle shopping site tries to reinvent itself for the modern retail age. Traverse City Conference: VW to lean more on sales, marketing in product development http://europe.autonews.com/article/20180802/COPY/308039969/vw-mobility-sales-marketing-development Thu, 2 Aug 2018 00:01:00 EST As Volkswagen moves deeper into mobility services, its sales and marketing divisions also will influence product development, says Matthias Erb, head of the company's holistic user experience. Traverse City Conference: VW to lean more on sales, marketing in product development http://www.autonews.com/article/20180801/RETAIL01/180809949/vw-mobility-sales-marketing-development Wed, 1 Aug 2018 15:14:33 EST As Volkswagen moves deeper into mobility services, its sales and marketing divisions also will influence product development, says Matthias Erb, head of the company's holistic user experience. Nissan shows off Juke technology http://www.autonews.com/article/20180801/VIRALVIDEO/308019995/mazda-crossover-sun-viral-video Wed, 1 Aug 2018 00:01:00 EST Nissan UK shows off some of the technology found in the Juke crossover. TRAVERSE CITY CONFERENCE: Honeywell hot on turbos in EV age http://www.autonews.com/article/20180731/OEM10/180739896/honeywell-hot-on-turbos-in-ev-age Tue, 31 Jul 2018 17:10:28 EST The larger numbers of vehicles using electric motors and driving themselves won't slow the growth of turbochargers, says Craig Balis, chief technology officer of Honeywell Transportation Systems. Cadillac vehicle subscription head leaving company http://www.autonews.com/article/20180725/RETAIL03/180729817/cadillac-book-melody-lee-departure Wed, 25 Jul 2018 16:04:03 EST Melody Lee, an Automotive News Rising Star in 2014, announced her mid-August departure on LinkedIn, saying she doesn't "know what's next" but she's "excited for it." Mazda's summer commercial joins our viral list http://www.autonews.com/article/20180725/VIRALVIDEO/307259999/mazda-crossover-sun-viral-video Wed, 25 Jul 2018 00:01:00 EST Mazda's ode to summer adventure enters our viral video list at No. 3 this week. Questions surround future of FCA marketing chief without Marchionne http://www.autonews.com/article/20180723/RETAIL03/180729889/marchionne-marketing-chief-francois-faces-questions Mon, 23 Jul 2018 14:07:44 EST Fiat Chrysler marketing chief Olivier Francois, following years of success under Sergio Marchionne, faces a pivotal time in his future at the automaker with Mike Detroit auto show move to June brings outdoor activities http://europe.autonews.com/article/20180723/COPY/307239952/detroit-auto-show-date-change-2020-june Mon, 23 Jul 2018 00:01:00 EST The Detroit auto show is undergoing a reorganization in 2020, which is when it will move from winter to June to better appeal to car shoppers -- and the growing list of automakers that have dropped out in recent years -- with outdoor displays and...