Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Sun, 19 Aug 2018 06:00:00 EST Detroit preps for annual automotive Mardi Gras http://www.autonews.com/article/20180817/RETAIL03/180819849/detroits-woodward-dream-cruise-expected-to-draw-1-3-million-people Fri, 17 Aug 2018 14:52:34 EST Detroit's traffic jam/party of the year known as the Woodward Dream Cruise is back for a 24th year with 1.3 million people expected to jam the three-day event. Aretha Franklin, touchstone voice of the Motor City, dies at 76 http://www.autonews.com/article/20180816/RETAIL03/180819871/aretha-franklin-dead-76 Thu, 16 Aug 2018 10:28:18 EST Aretha Franklin, the queen of soul whose voice and music became a touchstone of the Motor City's car culture and Detroit 3 marketing efforts, died Thursday. The Memphis-born singer and longtime resident of the Detroit area was 76. Porsche teams with video game maker Epic Games in design tools breakthrough http://www.autonews.com/article/20180815/COPY01/308159976/porsche-teams-with-video-game-maker-epic-games-in-design-tools Wed, 15 Aug 2018 00:01:00 EST Porsche has partnered with video game maker Epic Games and Nvidia, a leader in graphic processing hardware, to demonstrate what they tout as a breakthrough in computer design rendering. Mitsubishi plugs in Outlander PHEV http://www.autonews.com/article/20180815/VIRALVIDEO/308159987/mazda-crossover-sun-viral-video Wed, 15 Aug 2018 00:01:00 EST In the latest new video to join our viral video charts, a Mitsubishi Outlander PHEV owner notes that the future is already in his garage. Porsche teams with Epic Games on design breakthrough http://europe.autonews.com/article/20180814/COPY/308149941/porsche-teams-with-epic-games-on-design-breakthrough Tue, 14 Aug 2018 09:42:36 EST Porsche has partnered with video game maker Epic Games and Nvidia, a leader in graphic processing hardware, to demonstrate what they tout as a breakthrough in computer design rendering. Why VW paid for an ad featuring Chevy's Bolt http://europe.autonews.com/article/20180814/COPY/308149997/general-chevy-bolt-electric-volkswagen-emissions-scandal Tue, 14 Aug 2018 00:01:00 EST The fallout from VW's diesel scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products. Why VW paid for an ad featuring Chevy's Bolt http://www.autonews.com/article/20180813/RETAIL03/180819916/general-chevy-bolt-electric-volkswagen-emissions-scandal Mon, 13 Aug 2018 14:39:06 EST The fallout from Volkswagen's diesel emissions scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products. Nielsen-JD Power platform helps measure and target ad campaigns http://www.autonews.com/article/20180813/RETAIL03/180819913/nielsen-jd-power-platform-measures-ad-campaigns Mon, 13 Aug 2018 15:00:00 EST Nielsen and J.D. Power are banding together to bring auto marketers a new platform that will allow them to measure and target car buyers more precisely to boost return on investment. Carvana's growth story shows in Q2 results while red ink persists http://www.autonews.com/article/20180809/RETAIL07/180809754/carvana-results-grow-q2-losses-continue Thu, 9 Aug 2018 14:19:18 EST Carvana continued to add new markets in the second quarter while more than doubling revenue and widening its net loss. Toyota hosts musicians at Lollapalooza http://www.autonews.com/article/20180808/VIRALVIDEO/308089999/mazda-crossover-sun-viral-video Wed, 8 Aug 2018 00:01:00 EST In the latest new video to join our viral video charts, Toyota attends Lollapalooza in Chicago. How Cars.com used the Tinder playbook to sell used cars http://www.autonews.com/article/20180806/RETAIL03/180809835/cars-com-advertising-marketing Mon, 6 Aug 2018 14:43:42 EST Cars.com is channeling Tinder as the online vehicle shopping site tries to reinvent itself for the modern retail age. Traverse City Conference: VW to lean more on sales, marketing in product development http://europe.autonews.com/article/20180802/COPY/308039969/vw-mobility-sales-marketing-development Thu, 2 Aug 2018 00:01:00 EST As Volkswagen moves deeper into mobility services, its sales and marketing divisions also will influence product development, says Matthias Erb, head of the company's holistic user experience. How to hire and retain millennials in the auto industry http://www.autonews.com/article/20180801/OEM/180809951/hire-retain-millennials-auto-industry Wed, 1 Aug 2018 14:39:31 EST When baby boomers no longer account for the largest generation in the work force, employers will need to adjust to the attitudes and preferences of millennial workers. Traverse City Conference: VW to lean more on sales, marketing in product development http://www.autonews.com/article/20180801/RETAIL01/180809949/vw-mobility-sales-marketing-development Wed, 1 Aug 2018 15:14:33 EST As Volkswagen moves deeper into mobility services, its sales and marketing divisions also will influence product development, says Matthias Erb, head of the company's holistic user experience. Nissan shows off Juke technology http://www.autonews.com/article/20180801/VIRALVIDEO/308019995/mazda-crossover-sun-viral-video Wed, 1 Aug 2018 00:01:00 EST Nissan UK shows off some of the technology found in the Juke crossover. TRAVERSE CITY CONFERENCE: Honeywell hot on turbos in EV age http://www.autonews.com/article/20180731/OEM10/180739896/honeywell-hot-on-turbos-in-ev-age Tue, 31 Jul 2018 17:10:28 EST The larger numbers of vehicles using electric motors and driving themselves won't slow the growth of turbochargers, says Craig Balis, chief technology officer of Honeywell Transportation Systems. Cadillac vehicle subscription head leaving company http://www.autonews.com/article/20180725/RETAIL03/180729817/cadillac-book-melody-lee-departure Wed, 25 Jul 2018 16:04:03 EST Melody Lee, an Automotive News Rising Star in 2014, announced her mid-August departure on LinkedIn, saying she doesn't "know what's next" but she's "excited for it." Mazda's summer commercial joins our viral list http://www.autonews.com/article/20180725/VIRALVIDEO/307259999/mazda-crossover-sun-viral-video Wed, 25 Jul 2018 00:01:00 EST Mazda's ode to summer adventure enters our viral video list at No. 3 this week. Questions surround future of FCA marketing chief without Marchionne http://www.autonews.com/article/20180723/RETAIL03/180729889/marchionne-marketing-chief-francois-faces-questions Mon, 23 Jul 2018 14:07:44 EST Fiat Chrysler marketing chief Olivier Francois, following years of success under Sergio Marchionne, faces a pivotal time in his future at the automaker with Mike Detroit auto show move to June brings outdoor activities http://europe.autonews.com/article/20180723/COPY/307239952/detroit-auto-show-date-change-2020-june Mon, 23 Jul 2018 00:01:00 EST The Detroit auto show is undergoing a reorganization in 2020, which is when it will move from winter to June to better appeal to car shoppers -- and the growing list of automakers that have dropped out in recent years -- with outdoor displays and... Restyled 2019 Honda Insight's looks touted in new ad campaign http://www.autonews.com/article/20180723/RETAIL03/180729891/2019-honda-insight-ad-campaign Mon, 23 Jul 2018 13:42:49 EST "Fight Mehdiocrity" touts the Insight as a good-looking alternative to other hybrids. Detroit auto show move to June brings outdoor activities http://www.autonews.com/article/20180723/RETAIL03/180729930/detroit-auto-show-date-change-2020-june Mon, 23 Jul 2018 00:01:00 EST The Detroit auto show is undergoing a drastic reorganization in 2020, when it will move from the dead of winter to early June to better appeal to car shoppers #8212; and the growing list of automakers that have dropped out in recent years #8212;... Iron Man edition unveiled for Hyundai Kona http://www.autonews.com/article/20180719/RETAIL03/180719757/hyundai-kona-iron-man-edition-unveiled Thu, 19 Jul 2018 15:00:00 EST Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego. GM claims mural is an 'architectural work' in copyright infringement case http://www.autonews.com/article/20180718/RETAIL03/180719773/gm-claims-mural-is-an-architectural-work-in-copyright-infringement Wed, 18 Jul 2018 16:38:38 EST GM, fighting a lawsuit claiming it unlawfully used an outdoor mural in its advertising, contends that since the mural is painted on an "architectural work," the automaker cannot be held liable for copyright infringement. Chevy enters viral video list with 'New Couple' http://www.autonews.com/article/20180718/VIRALVIDEO/307199999/chevy-real-people-not-actors-viral-video Wed, 18 Jul 2018 00:01:00 EST Chevrolet edges its way onto our viral video chart this week at No. 9 with "New Couple," the latest in its series of "real people, not actors" commercials. U.S. online travel giant invests $500 million in China's Didi http://www.autonews.com/article/20180717/MOBILITY/180719820/didi-gets-500-million-investement-booking Tue, 17 Jul 2018 06:23:16 EST Chinese ride-hailing app Didi has received a $500 million investment from U.S. travel firm Booking Holdings, in a boost for its aggressive plan to enter new markets outside of China. Suspected fraud at China's BYD entangles London soccer club Arsenal http://europe.autonews.com/article/20180716/ANE/180719835/suspected-fraud-at-chinas-byd-entangles-london-soccer-club-arsenal Mon, 16 Jul 2018 10:26:21 EST BYD, China's biggest maker of new-energy vehicles, asked police to investigate a person who allegedly posed as an employee and signed unauthorized marketing contracts in the company's name. AutoNews Now: To drive or not to drive: Millennials weigh in http://www.autonews.com/article/20180713/VIDEO/307139976/autonews-now-to-drive-or-not-to-drive-millennials-weigh-in Fri, 13 Jul 2018 15:00:00 EST To drive or not to drive: Millennials weigh in; Widow of UAW exec sentenced in corruption probe; Volvo's quality quest; Nissan gets its Kicks in ad; Pininfarina teases EV. Nissan worked backwards to create the first ad for Kicks http://www.autonews.com/article/20180713/RETAIL03/180719879/nissan-worked-backwards-to-create-the-first-ad-for-kicks Fri, 13 Jul 2018 06:22:29 EST When creating the first American ad for the Kicks crossover, Nissan and ad agency TBWA ChiatDay New York did not start with a script -- they went straight to the soundtrack. Opel names Brunet as new finance chief http://europe.autonews.com/article/20180713/ANE/180719946/opel-names-brunet-as-new-finance-chief Fri, 13 Jul 2018 00:01:00 EST Opel has appointed Frederic Brunet as its new chief financial officer, replacing Phillipe de Rovira, who has moved to parent PSA Group as head of finance. Goodwood turns up the heat on traditional auto shows http://www.autonews.com/article/20180711/BLOG06/307119963/goodwood-turns-up-the-heat-on-traditional-auto-shows Wed, 11 Jul 2018 00:01:00 EST The Goodwood Festival of Speed has an edge that traditional auto shows in Paris, Detroit and Geneva struggle to match. Italian union plots FCA strike for spending on Ronaldo http://europe.autonews.com/article/20180711/COPY/307129998/italian-union-plots-fca-strike-for-spending-on-ronaldo Wed, 11 Jul 2018 11:19:52 EST A small union has called a strike at Fiat Chrysler's plant in Melfi, Italy, to protest against the huge sums of money spent by the Juventus soccer club to sign up star player Cristiano Ronaldo. Italian union plots to strike FCA for splurging on Ronaldo contract http://www.autonews.com/article/20180711/RETAIL03/180719923/italian-union-plots-to-strike-fca-for-splurging-on-ronaldo-contract Wed, 11 Jul 2018 11:19:52 EST A small union has called a strike at Fiat Chrysler's Melfi plant in Italy to protest against the huge sums of money spent by Italy's Juventus soccer club to sign up star player Cristiano Ronaldo. Hyundai's memory-filled video stays atop chart http://www.autonews.com/article/20180711/VIRALVIDEO/307119996/mitsubishi-keys-viral-video Wed, 11 Jul 2018 00:01:00 EST Hyundai India's emotional video is once again the most-watched clip on this week's viral video chart. Jeep looks for major league payoff as soccer star Ronaldo moves to Italy http://www.autonews.com/article/20180710/RETAIL03/307109942/jeep-looks-for-major-league-payoff-as-soccer-star-ronaldo-moves-to Tue, 10 Jul 2018 16:04:20 EST Italy's Juventus Football Club is paying more than $130 million to nab star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. The Italian team won't be the only one trying to cash in on the Portuguese footballer's fame. Jeep could get advertising boost as soccer star Ronaldo moves to Italy http://europe.autonews.com/article/20180710/COPY/307109931/jeep-could-get-advertising-boost-as-soccer-star-ronaldo-moves-to Tue, 10 Jul 2018 16:04:20 EST Italy's Juventus Football Club is paying more than $130 million to sign star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. Honda retires its robotic stunt performer Asimo http://www.autonews.com/article/20180709/RETAIL03/180709795/honda-asimo-robot Mon, 9 Jul 2018 00:01:00 EST Honda is retiring Asimo, its humanoid robot research program, the Nikkei Asian Review reports. Asimo's 18-year career included many dazzling public demonstrations of its dexterity and balance. Russia sales growth slows during World Cup http://europe.autonews.com/article/20180705/ANE/180709842/russia-sales-growth-slows-during-world-cup Thu, 5 Jul 2018 08:31:07 EST New-car sales in Russia rose 11 percent in June, down from an 18 percent leap in May, an industry lobby group said, with analysts blaming the country's hosting of the soccer World Cup for the dip in demand. Hyundai shows the power of memories http://www.autonews.com/article/20180704/VIRALVIDEO/307049999/mitsubishi-keys-viral-video Wed, 4 Jul 2018 00:01:00 EST In the latest new video to join our charts, Hyundai India shows it's easier said than done when it comes to getting rid of a family car. Ford will miss 2019 Geneva show http://www.autonews.com/article/20180703/COPY01/307039969/ford-will-miss-2019-geneva-show Tue, 3 Jul 2018 00:01:00 EST Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value. Fiat Chrysler Automobiles teams with artists to advertise Apple Music deal http://www.autonews.com/article/20180702/RETAIL03/180709983/fiat-chrysler-automobiles-apple-music-alice-cooper-apple-car-play Mon, 2 Jul 2018 00:01:00 EST Fiat Chrysler Automobiles teams with musicians on advertising campaign for the company's new deal with Apple Music. Hyundai Veloster ready for close-up in Marvel's 'Ant-Man' http://www.autonews.com/article/20180701/RETAIL03/180709974/hyundai-veloster-marvel-ant-man-movie Sun, 1 Jul 2018 00:01:00 EST The diminutive Hyundai Veloster gets more than a cameo in superhero flick Ant-Man and the Wasp, which hits U.S. theaters Friday. Ford will miss 2019 Geneva show http://europe.autonews.com/article/20180629/ANE/180629743/ford-will-miss-2019-geneva-show Fri, 29 Jun 2018 07:51:03 EST Ford will miss the 2019 Geneva auto show. The automaker said the show's timing didn't fit its launch schedule and wouldn't represent good value. New Detroit auto show date announcement coming next month http://www.autonews.com/article/20180628/RETAIL03/180629757/detroit-auto-show-date-announcement Thu, 28 Jun 2018 16:24:22 EST The yearly show has been rumored for months to be moving either to October or June. The new date will take effect for the 2020 show. The 2019 show will remain in January. OneRepublic, Alice Cooper lead FCA's musical ad blitz http://www.autonews.com/article/20180628/RETAIL03/180629770/fca-onerepublic-cooper-ad-blitz Thu, 28 Jun 2018 11:08:36 EST Fiat Chrysler Automobiles, known for frequently making music the centerpiece of its ads, is cranking up the volume even louder this summer. How Chase flexes marketing muscle for auto partners http://www.autonews.com/article/20180627/BLOG13/180629810/how-chase-flexes-marketing-muscle-for-auto-partners Wed, 27 Jun 2018 10:58:35 EST Chase's marketing real estate sets it apart from its auto lending peers. Kia helps kids get to World Cup http://www.autonews.com/article/20180627/VIRALVIDEO/306279998/mitsubishi-keys-viral-video Wed, 27 Jun 2018 00:01:00 EST In one of the latest new videos to join our viral video charts, some young soccer players prep for the World Cup. Audi may unveil Tesla rival in U.S. after CEO arrest http://europe.autonews.com/article/20180626/ANE/180629863/audi-may-unveil-tesla-rival-in-u-s-after-ceo-arrest Tue, 26 Jun 2018 05:20:20 EST Audi cancelled a marketing event in Brussels where it was due to launch its first purpose-built electric vehicle after the arrest of CEO Rupert Stadler put a shadow over the brand in Europe. Audi may unveil Tesla rival in U.S. after CEO arrest http://www.autonews.com/article/20180626/COPY01/306269967/audi-may-unveil-tesla-rival-in-u-s-after-ceo-arrest Tue, 26 Jun 2018 06:30:00 EST Audi has delayed the launch of its purpose-built e-tron EV and switched the event to the United States from Brussels after the arrest of CEO Rupert Stadler put a shadow over VW Group's premium brand in Europe. Automotive advertisers steer around new social media scrutiny http://www.autonews.com/article/20180624/RETAIL03/180629911/automotive-advertisers-social-media Sun, 24 Jun 2018 00:01:00 EST Automotive advertisers are sidestepping the potential pothole of Facebook's shift in third-party data policies.