Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Fri, 18 Aug 2017 06:00:00 EST Detroit 3 to tout performance and vintage cars at Woodward Dream Cruise http://www.autonews.com/article/20170817/RETAIL03/170819816/detroit-3-to-tout-performance-and-vintage-cars-at-woodward-dream Thu, 17 Aug 2017 16:25:33 EST Ford, Chevy and Dodge will turn to the Woodward Dream Cruise, a classic-car celebration in suburban Detroit, on Saturday to generate some marketing buzz on their offerings. Germany's Merkel reaffirms her million EV pledge http://europe.autonews.com/article/20170816/ANE/170819839/germanys-merkel-reaffirms-her-million-ev-pledge Wed, 16 Aug 2017 00:01:00 EST Chancellor Angela Merkel vowed to speed up Germany's transition to electric vehicles, saying that efforts would need to be increased if a target of having a million such cars on the roads by 2020 were to be met. Hyundai highlights sedan for India market http://www.autonews.com/article/20170816/VIRALVIDEO/308169997/hyundai-highlights-sedan-for-india-market Wed, 16 Aug 2017 11:30:00 EST In the latest new video to join our viral video charts, Hyundai shows off the Verna sedan for the Indian market. The subcompact sedan is sold as the Accent in the United States. Dodge deletes 'Roadkill' posts after social-media backlash http://www.autonews.com/article/20170815/RETAIL03/170819871/dodge-deletes-roadkill-posts-after-social-media-backlash Tue, 15 Aug 2017 15:13:38 EST After taking flak on social media, Dodge took down posts promoting drag races that took place the same day the driver of one of its vehicles killed a protester in Charlottesville, Va. Frankfurt no-shows signal brands' investment shift http://europe.autonews.com/article/20170815/ANE/170819993/frankfurt-no-shows-signal-brands-investment-shift Tue, 15 Aug 2017 00:01:00 EST The number of automakers skipping next month's Frankfurt auto show highlights a shift in thinking among carmakers as they increasingly opt for their own events or choose to attend smaller, but more diverse shows. What's the point of legalese read at hyperspeed? http://www.autonews.com/article/20170814/RETAIL03/170819959/legalese-at-hyperspeed Mon, 14 Aug 2017 00:01:00 EST Even if listeners can't catch a word of it, the fast-talk disclosures at the end of radio ads serve an important purpose. Auto brands overlook niches in ethnic marketing http://www.autonews.com/article/20170814/RETAIL03/170819960/auto-brands-overlook-niches-in-ethnic-marketing Mon, 14 Aug 2017 00:01:00 EST Auto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes. Toyota to showcase autonomous mettle at 2020 Games http://www.autonews.com/article/20170813/RETAIL03/170819965/toyota-to-show-autonomous-mettle-olympics Sun, 13 Aug 2017 00:01:00 EST As a top global sponsor of the Olympics and the country's flagship automaker, Toyota sees the Tokyo games as a turning point for its image. Alan Peckolick, GM logo designer, dies at 76 http://www.autonews.com/article/20170810/RETAIL03/170819984/alan-peckolick-gm-logo-designer-dies-at-76 Thu, 10 Aug 2017 12:03:11 EST Alan Peckolick, the artist behind a version of the General Motors logo, died Aug. 3 in Danbury, Conn. He was 76. Audi goes for a loop http://www.autonews.com/article/20170809/VIRALVIDEO/308099996/audi-goes-for-a-loop Wed, 9 Aug 2017 11:00:00 EST In the latest new video to join our viral video charts, Audi goes for a spin in Southern California. VW replaces Hyundai as mobility partner in top soccer tournament http://europe.autonews.com/article/20170809/ANE/170809730/vw-replaces-hyundai-as-mobility-partner-in-top-soccer-tournament Wed, 9 Aug 2017 04:40:13 EST VW will use the Euro 2020 soccer championship to showcase its I.D. electric car after the automaker replaced Hyundai as the tournament's mobility partner. New X factor in the workplace: Generation Z http://www.autonews.com/article/20170807/RETAIL07/170809800/generation-z-seeks-work-life-blend Mon, 7 Aug 2017 00:01:00 EST The top end of Generation Z, age 22, is entering the work force. Raised by Gen Xers, they are markedly different from millennials and all generations before them. Here's ... Elon! Tesla channels late-night TV http://www.autonews.com/article/20170807/RETAIL03/170809799/heres-elon-tesla-channels-late-night-tv Mon, 7 Aug 2017 00:01:00 EST While watching the simulcast launch of Tesla's Model 3, Barclays Capital analyst Brian Johnson saw the following similarities to low-budget, late-night local dealership TV ads. Why Tesla still doesn't need to advertise http://www.autonews.com/article/20170804/RETAIL03/170809820/why-tesla-still-doesnt-need-to-advertise Fri, 4 Aug 2017 07:16:01 EST Tesla CEO Elon Musk stressed this week that the electric car maker is not spending much to market its Model 3, a sedan the company is counting on to enter the mainstream. VW brand confirms Sengpiehl as marketing chief http://europe.autonews.com/article/20170802/ANE/170809921/vw-brand-confirms-sengpiehl-as-marketing-chief Wed, 2 Aug 2017 03:19:50 EST VW Group named former Hyundai executive Jochen Sengpiehl as head of marketing for its core passenger cars brand. Renault honors its racing history http://www.autonews.com/article/20170802/VIRALVIDEO/308029999/renault-honors-its-racing-history Wed, 2 Aug 2017 00:01:00 EST Renault enters as our top-ranked video with an homage to its racing history, and a remembrance of its inauspicious beginning. Does Lynk and CO sound like Lincoln? Ford thinks so http://www.autonews.com/article/20170731/RETAIL03/170739927/does-lynk-co-sound-like-lincoln-ford-thinks-so Mon, 31 Jul 2017 12:44:37 EST Ford is challenging Geely Holding Group's U.S. trademark application for its new Lynk and CO brand, alleging the name sounds too similar to its Lincoln Motor Co. luxury brand. Rolls gets personal with new Phantom http://www.autonews.com/article/20170731/OEM03/170739954/rolls-gets-personal-with-new-phantom Mon, 31 Jul 2017 00:01:00 EST Rolls-Royce Motor Cars unveiled its new Phantom in London last week. It is the first Rolls to be built on the U.K. automaker's in-house aluminum platform. Mercedes showcases its pickup http://www.autonews.com/article/20170726/VIRALVIDEO/307269999/mercedes-showcases-its-pickup Wed, 26 Jul 2017 11:30:00 EST Mercedes-Benz has finally added a pickup to its lineup and people have taken notice. Tesla Model S regains top safety rating with software update, Consumer Reports says http://www.autonews.com/article/20170725/OEM06/170729852/tesla-model-s-regains-top-safety-rating-with-software-update Tue, 25 Jul 2017 11:11:00 EST Tesla provided an over-the-air update in July to its software on the Model S to include automatic emergency braking at highway speeds. GM puts the brakes on portions of headquarters project http://www.autonews.com/article/20170721/OEM/170729933/gm-puts-the-brakes-on-portions-of-headquarters-project Fri, 21 Jul 2017 11:28:10 EST GM has mothballed plans for one of the more eye-catching portions of its 120,000-square-foot addition and renovation of its world headquarters, the Renaissance Center in downtown Detroit. First Shift: Volvo to invest in sibling Lynk and CO http://www.autonews.com/article/20170720/VIDEO/307209982/first-shift-volvo-to-invest-in-sibling-lynk-co Thu, 20 Jul 2017 08:15:00 EST Volvo to invest in sibling Lynk and CO; Audi in hot water over ad; Judge allows VW bondholder suit to proceed; NAFTA talks to begin mid-August; Next Nissan Leaf to sport 'e-Pedal.' Chrysler will only tout minivan's electric plug in California http://www.autonews.com/article/20170720/RETAIL03/170729997/chrysler-will-only-tout-minivans-electric-plug-in-california Thu, 20 Jul 2017 07:00:53 EST Fiat Chrysler has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part. Buyers facing fewer scripted FandI pitches http://www.autonews.com/article/20170719/FINANCE_AND_INSURANCE/170719694/buyers-facing-fewer-scripted-fi-pitches Wed, 19 Jul 2017 11:41:49 EST Word tracks, once a standard in the FandI industry, may be falling by the wayside, and for good reason, according to a recent survey and FandI experts. Chevy bowtie hides behind oval wrap http://www.autonews.com/article/20170719/VIRALVIDEO/307199996/chevy-bowtie-hides-behind-oval-wrap Wed, 19 Jul 2017 11:00:00 EST Chevrolet mocks up a Silverado to look like an F-150 in the latest video to top our viral video charts. Audi made an ad in China comparing a wife to a used car -- it's not going over well http://www.autonews.com/article/20170718/RETAIL03/170719718/audi-made-an-ad-in-china-comparing-a-wife-to-a-used-car-its-not Tue, 18 Jul 2017 15:17:49 EST In an Audi commercial from China, a mother-in-law interrupts a wedding ceremony to inspect the bride, checking whether she's up to standard. The scene was used in an ad promoting used Audis. BMW names new ad agency in Canada as U.S. review looms http://www.autonews.com/article/20170718/RETAIL03/170719732/bmw-names-new-ad-agency-in-canada-as-u-s-review-looms Tue, 18 Jul 2017 07:05:44 EST Interpublic Group's FCB has been named agency of record for BMW in Canada, months before the luxury automaker is expected to launch a U.S. review. Chrysler Pacifica cruises down Sesame Street in new partnership http://www.autonews.com/article/20170717/RETAIL03/170719748/chrysler-pacifica-cruises-down-sesame-street-in-new-partnership Mon, 17 Jul 2017 15:54:41 EST The Chrysler brand's lineup of family-friendly vehicles will be cruising down "Sesame Street" as part of a new sponsorship deal with the show. Kelley Blue Book launches national TV campaign http://www.autonews.com/article/20170717/RETAIL03/170719757/kelley-blue-book-launches-national-tv-campaign Mon, 17 Jul 2017 09:00:00 EST Kelley Blue Book, in its new ad campaign, is trying to tell customers that it can do more than give them the fair market value for their vehicle. Other states join N.Y. in attack on dealership performance ratings http://www.autonews.com/article/20170717/RETAIL07/170719776/dealership-performance-ratings-under-siege Mon, 17 Jul 2017 00:01:00 EST A year after a New York dealership won a court battle over GM's use of sales-effectiveness ratings, the ruling's impact is still reverberating across the country. Chevy pokes a hole in Ford's truck, again http://www.autonews.com/article/20170717/RETAIL03/170719780/chevy-pokes-a-hole-in-fords-truck-again Mon, 17 Jul 2017 00:01:00 EST Last year, Chevrolet showed that a metal toolbox dropped into the bed of the aluminum-bodied Ford F-150 could tear the lightweight metal. Toyota turns heads with Camry campaign http://www.autonews.com/article/20170717/RETAIL03/170719788/toyota-turns-heads-with-camry-campaign Mon, 17 Jul 2017 00:01:00 EST Toyota launches the redesigned Camry in Japan under the banner "Beautiful Monster" in a bid to break the mold and rekindle sagging sedan sales. VW in, Mercedes out as German soccer team sponsor http://europe.autonews.com/article/20170714/ANE/170719808/vw-in-mercedes-out-as-german-soccer-team-sponsor Fri, 14 Jul 2017 07:32:52 EST Volkswagen is replacing Mercedes as the main sponsor of Germany's national soccer team. VW has signed a five-year contract that start in January 2019. First Shift: Jag E-Pace flips its way into SUV market http://www.autonews.com/article/20170714/VIDEO/307149948/first-shift-jag-e-pace-flips-its-way-into-suv-market Fri, 14 Jul 2017 08:30:00 EST Jag E-Pace flips its way into SUV market - literally; FCA recalls 1.33M vehicles, Honda recalls 1.15M Accords; Mazda puts Japanese twist on Hispanic-market ads; More spectrum for safety. Hyundai marketing chief defends NFL deal http://www.autonews.com/article/20170713/RETAIL03/170719817/dean-evans-letter-hyundai-nfl-partnership Thu, 13 Jul 2017 15:10:22 EST The Automotive News article "Hyundai's False Start" published in the July 10 issue did not provide a balanced look at Hyundai's NFL partnership. Our marketing strategy has evolved for the modern shopper. Mazda targets Hispanics #8230; in Japanese? http://www.autonews.com/article/20170713/RETAIL03/170719822/mazda-targets-hispanics-in-japanese Thu, 13 Jul 2017 14:15:30 EST Mazda is tripling its investment in Hispanic marketing, but the automaker is speaking as much Japanese as Spanish as it kicks off the effort targeting the key demographic. Auto financing via smartphone is smart move http://www.autonews.com/article/20170712/BLOG13/170719869/auto-financing-via-smartphone-is-smart-move Wed, 12 Jul 2017 11:29:35 EST Consumers have long been able to check their credit and get preapproved for financing through a dealership or lender website, but getting approved on-the-go through mobile devices may become many consumers' first choice when considering an auto loan. Mazda's artful design http://www.autonews.com/article/20170712/VIRALVIDEO/307129999/mazdas-artful-design Wed, 12 Jul 2017 00:01:00 EST Building a Mazda CX-5 is an artistic process, according to the automaker's new "Beauty" commercial. Detroit auto show extends contract at Cobo Center through 2025 http://www.autonews.com/article/20170711/RETAIL03/170719917/detroit-auto-show-extends-contract-at-cobo-center-through-2025 Tue, 11 Jul 2017 12:20:27 EST Cobo Center has locked in the Detroit auto show for the next eight years. The two parties signed a contract that will keep the auto show at the Detroit riverfront event space through 2025. Ford to sponsor 2017 Woodward Dream Cruise after Chevy bows out http://www.autonews.com/article/20170711/RETAIL03/170719936/ford-to-sponsor-2017-woodward-dream-cruise-after-chevy-bows-out Tue, 11 Jul 2017 08:00:00 EST Ford inked a one-year deal to replace Chevrolet as the presenting sponsor of metro Detroit's annual celebration of car culture. Former interim NHTSA chief Friedman takes policy role at Consumers Union http://www.autonews.com/article/20170710/OEM02/170719938/former-interim-nhtsa-chief-friedman-takes-policy-role-at-consumers Mon, 10 Jul 2017 16:00:00 EST David Friedman, the former interim head of NHTSA who steered the agency through the GM recall crisis, was named to a key policy post at Consumers Union. FCA alone in top 10 radio advertisers http://www.autonews.com/article/20170710/RETAIL03/170719970/ad-age-advertiser-rankings-fca-gm Mon, 10 Jul 2017 00:01:00 EST GM led all automakers in ad spending last year, but FCA was the only one to rank in the top 10 in radio spending, according to Advertising Age. Chevy's Mahoney refocuses the brand's global marketing footprint http://www.autonews.com/article/20170710/RETAIL03/170719946/chevys-mahoney-refocuses-the-brands-global-marketing-footprint Mon, 10 Jul 2017 11:55:44 EST Since taking over as Chevrolet's global chief marketing officer in 2013, Tim Mahoney has steered the brand's "Find New Roads" campaign. But his geographic responsibilities have been shrinking. Porsche under investigation by German prosecutors for fraud, false advertising http://www.autonews.com/article/20170710/RETAIL03/170719947/porsche-under-investigation-by-german-prosecutors-for-fraud-false Mon, 10 Jul 2017 10:36:25 EST The Stuttgart prosecutor's office said employees at Porsche AG and its United States subsidiary were being investigated for suspected fraud and false advertising related to diesel emissions. Tesla Model 3 production newest challenge http://www.autonews.com/article/20170710/RETAIL01/170719962/tesla-model-3-launch Mon, 10 Jul 2017 00:01:00 EST The challenges of growing up appear to be setting in for Tesla, as the automotive darling begins production of the highly anticipated Model 3. Digital tools help dealers snoop on their competitors http://www.autonews.com/article/20170710/RETAIL03/170719997/competitorpro-autoid-dealerships Mon, 10 Jul 2017 00:01:00 EST In a world where some consumers are concerned about Big Brother watching their every online move, dealers have to wield this newfound power carefully. Aston launches DB11 V-8 with Daimler engine http://www.autonews.com/article/20170710/OEM03/170719976/aston-martin-db11-daimler-v8-engine Mon, 10 Jul 2017 00:01:00 EST Aston Martin's partnership with Daimler moved closer with the launch of the DB11 V-8. It is the first Aston to use the 4.0-liter turbocharged engine developed by Daimler's AMG performance arm. #8203; http://www.autonews.com/article/20170710/OEM02/170719989/eichhorn-vw-north-america-sales-marketing-chief Mon, 10 Jul 2017 00:01:00 EST Volkswagen Group of America named a longtime executive from its parent company's European operations as the new head of sales and marketing. Hyundai's false start on NFL deal ripples through its marketing http://www.autonews.com/article/20170709/RETAIL03/170719979/hyundai-nfl-marketing Sun, 9 Jul 2017 00:01:00 EST It was the day before the 2015 NFL draft in Chicago, and preparations were nearly complete for the announcement of a monster marketing deal: Hyundai's massive sponsorship of America's most popular sports league. Then a call came from South Korea. Jaguar Land Rover workshop in Coventry caters to lovers of classics http://www.autonews.com/article/20170709/RETAIL03/170719971/jaguar-land-rover-coventry-classic Sun, 9 Jul 2017 00:01:00 EST Owners of classic Jaguar and Land Rover vehicles looking for parts, service and even full restorations, have a new resource: Jaguar Land Rover's Classic Works.