Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Sat, 3 Dec 2016 06:00:00 EST All-American pickups aimed at China's wealthy Wed, 30 Nov 2016 07:27:57 EST Ford Motor Co. and General Motors are aiming the pickup, a staple in the United States, at upmarket buyers in China, where most associate trucks with farmers and construction workers. Porsche campaign celebrates racing success Wed, 30 Nov 2016 11:00:00 EST In the latest new spot to top our weekly viral video charts, Porsche takes a look back at its successes and challenges in its most recent racing season. AutoNews Now: Diesel Cayennes to be fixed, sold as used Tue, 29 Nov 2016 14:45:00 EST Porsche's diesel Cayennes to be fixed, sold as used; Clash of the VW Group brands?; Consumer Reports: Tesla Model X 'fast but flawed'; Fiat heir arrested; Peek at Ford Fiesta ST. Jay Leno launches line of vehicle-care products Mon, 28 Nov 2016 15:27:36 EST Jay Leno's career as a car guy is expanding beyond his well-known vehicle collection and national TV show. Jay Leno's Garage -- Advanced Vehicle Care launched Friday, Nov. 25, with a seven-piece vehicle care kit. Toyota's 7-year, 130,000-mile worldwide quest to conquer the future Mon, 28 Nov 2016 00:01:00 EST Last week, Automotive News Asia Editor Hans Greimel for three days joined the Argentina leg of Toyota's Five Continents Drive, the automaker's audacious seven-year gambit to reboot its mindset toward making better cars for a new era. Andrea Riley Mon, 28 Nov 2016 00:01:00 EST Andrea Riley, chief marketing officer for Ally Financial, has given the auto lending community a face-lift through Ally's marketing efforts. Automakers seek to boost Nov. sales with Black Friday, holiday promotions Wed, 23 Nov 2016 07:10:30 EST Automakers in the U.S. are ramping up holiday sales promotions ahead of Black Friday, aiming to clear out bulging inventories of unsold cars and dispel investor doubts about consumer demand. Ford pushes toughness with Super Duty Wed, 23 Nov 2016 00:01:00 EST In the latest new spot to top our weekly viral video charts, Ford says 'tough guys don't skip.' Ram makes working-class appeal in Thanksgiving ad Wed, 23 Nov 2016 08:07:13 EST Ram is making an appeal to waitresses, janitors, foremen, fishermen and other working-class Americans in a 90-second TV ad that will run on Thanksgiving Day. Thin mountain air, treacherous terrain test Toyota team's limits Tue, 22 Nov 2016 22:33:58 EST FIVE CONTINENTS DRIVE, DAY 3: The stakes are especially high today, because the caravan will reach elevations of 13,000-plus feet, where headaches and dizziness pose real risks. Beach Boys to perform at Detroit auto show charity preview Tue, 22 Nov 2016 10:04:27 EST The Beach Boys will be in Detroit on Jan. 13 to headline the charity preview of the 2017 Detroit auto show. You say 'Eco', I say 'Echo' Mon, 21 Nov 2016 00:01:00 EST Ford Motor Co.'s newest crossover and its popular gas-sipping engines have share similar spellings, but have different pronunciations. The EcoSport crossover is pronounced 'Echo-Sport,' although the 1. Ford, UAW commit $6 million toward $50 million Motown Museum project Fri, 18 Nov 2016 07:46:40 EST Ford Motor and UAW-Ford have made a joint, $6 million commitment to help fund the Motown Museum expansion in Detroit. With the grant, the automaker and the union become the lead donor in the campaign, which was announced in mid-October. Fiat Chrysler teams up with Amazon to sell cars online in Italy Fri, 18 Nov 2016 11:03:16 EST Fiat Chrysler Automobiles said it has teamed up with U.S. internet giant Amazon to start selling cars online offering an additional discount. First Shift: Toyota gets 'one-two punch' from C-HR Fri, 18 Nov 2016 08:30:00 EST Toyota gets 'one-two punch' from C-HR; VW job cuts; Ford keeps a CUV in Ky.; Honda's assist from Gretzky; A saucy Lexus; Genesis sports a G80 variant McLaren to add limited-edition hybrid hypercar Thu, 17 Nov 2016 08:07:14 EST McLaren will build a limited-edition hypercar with the same three-seat arrangement as its iconic F1, the British company said. Production will be limited to 106 units, the same number as the F1. Honda to sponsor NHL's All-Star Game for 3rd year in a row Thu, 17 Nov 2016 17:15:00 EST For the third year in a row, Honda will be title sponsor for National Hockey League's All-Star Game, being held Jan. 29 at the Staples Center in Los Angeles. GM Company Store opens in world headquarters Thu, 17 Nov 2016 14:13:26 EST The GM Company Store -- the first completed space in a major renovation and expansion of the automaker's global headquarters -- opened for business Thursday. The 2,000-square-foot store is located in the Renaissance Center's Wintergarden atrium. First Shift: Mazda to deliver diesel CX-5 in '17 Thu, 17 Nov 2016 08:00:00 EST Mazda to deliver diesel CX-5 in '17; Mini's bigger Countryman; Subscribe to Hyundai's Ioniq EV; M-B's hot E-class variant; A 'dynamic' Discovery. Hyundai boosts car-sharing startup WaiveCar Thu, 17 Nov 2016 07:00:37 EST A startup that is merging electric car-sharing with on-car advertising is getting a major boost from Hyundai. WaiveCar, which rents ad-laden cars for free, will add 400 Hyundai Ioniq vehicles to its fleet by the end of next year. Ford's wish granter Wed, 16 Nov 2016 00:01:00 EST In the latest new spot to top our weekly viral video charts, Ford teams up with Dragon Ball Z for a reminder of what the Focus offers. China's NextEV will unveil electric supercar next week Tue, 15 Nov 2016 04:33:25 EST China's NextEV will unveil its first product, a high-performance electric car, in London next week. With 1,360 hp, the supercar matches the performance of top hybrid supercars such as the La Ferrari and McLaren P1, the company says. Porsche's 2nd U.S. playground for driving enthusiasts opens in key market Mon, 14 Nov 2016 18:00:00 EST Porsche Cars North America's $60 million, 53-acre complex, in Carson, Calif., outside of Los Angeles and alongside the heavily traveled 405 Freeway, includes a 4. AutoNews Now: Ram diesel owners allege cheating Mon, 14 Nov 2016 16:00:00 EST Ram diesel owners allege emissions cheating; Feds: Add sound to EVs; Millennials prefer owning over Uber, study finds; Dealer acquitted of murder wants store back. Lexus' red bows, a holiday tradition, return for 18th year Mon, 14 Nov 2016 11:20:17 EST In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the "December to Remember" sales event. Eighteen years later the campaign is still running strong. Lamb: Dealers leave accessory money on the table Mon, 14 Nov 2016 00:01:00 EST The marketplace for vehicle accessories is around $40 billion, but how big of a piece do dealerships get? A whopping 5 percent. Kia seizes on new Google ad function Mon, 14 Nov 2016 00:01:00 EST While Baby Boomers and Generation Xers are more likely to place a phone call to a dealership to inquire about a vehicle, Kia believes texting modernizes the shopping experience for millennials by offering them a connection point they're more... Marketers keep an eye on NFL ratings decline Sun, 13 Nov 2016 00:01:00 EST Automakers such as Hyundai Motor Co. - which has a prestigious league sponsorship deal - and Nissan are watching closely as America's favorite TV sport shows rare signs of vulnerability. Subaru steps up quality control after stumbles Sun, 13 Nov 2016 00:01:00 EST Subaru has been unstoppable for nearly a decade, but that explosive growth is starting to spawn quality problems and chip into profits. Toyota Europe aims to strengthen brand image with new media business plan Fri, 11 Nov 2016 08:27:59 EST Toyota Europe says it aims to strengthen its brand image in Europe and create a more customer-centric business model by moving its creative, digital, content and media business to a new agency which will create a network of dedicated hubs called... Kia plans return to Super Bowl Fri, 11 Nov 2016 07:18:01 EST In what is becoming an extended habit, Kia will be advertising in the Super Bowl again. A spokesman for the auto brand confirmed that it will return to the game for the eighth straight year when Fox airs Super Bowl LI on Feb. 5. Audi sales chief outlines how digitalization is changing the rules of the game Fri, 11 Nov 2016 00:01:00 EST Audi is in third place in premium car sales behind Mercedes and BMW, in part due to its model cycles. First Shift: U.S. car slump's latest victims Thu, 10 Nov 2016 08:30:00 EST Car slump's latest victims: Why GM's slashing Cruze, Camaro output; Ford confirms EcoSport reveal; Toyota brand to skip Super Bowl; Renault emissions probe; Hybrid Ferrari tech? Audi's off-road utopia Wed, 9 Nov 2016 11:00:00 EST In the latest new spot to top our charts, Audi welcomes you to 'Allroad U.S.A.' -- a dusty utopia where paved roads are spurned and the Audi allroad A4 is king. Toyota to sit out Super Bowl 51 Wed, 9 Nov 2016 14:35:58 EST The Toyota brand is sitting out Super Bowl for the first time since 2011. The automaker said the game doesn't line up with the launch schedules of the new Camry sedan and C-HR compact crossover. Toyota turns to addressable TV to sell the Prius Prime Tue, 8 Nov 2016 14:43:47 EST As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but... Can we talk about the Continental's seats? Mon, 7 Nov 2016 00:01:00 EST The Lincoln Continental has been on sale for two months, but only recently has Ford Motor Co. allowed journalists to test-drive the big sedan. Broker just trying to be helpful? Mon, 7 Nov 2016 00:01:00 EST This It has been an exasperating presidential election cycle and feels like it has gone on forever. So now that it's almost over, why not have a little fun? Buy a car, get a vacation Sun, 6 Nov 2016 00:01:00 EST An Automotive News editor in the U.S. stumbles across BMW's European Delivery program -- thanks to word-of-mouth on Internet social networks -- and sets out to personally discover one of the best retail experiences the industry has to offer. In battleground states, online shopping falls as dealers forgo higher digital ad costs Fri, 4 Nov 2016 12:14:19 EST Vehicle online shopping traffic has dropped in the months leading up to the November presidential election in battleground states as dealers forgo higher digital advertising and paid search costs, said. AutoNews Now: FCA output hangs on union deal Thu, 3 Nov 2016 15:30:00 EST FCA Canada output hangs on union deal; U.S. plans EV-charging networks; Snyder's Oct. sales lessons; Chinese vendors raided at SEMA; A U.S. Impreza; Toyota's home-field advantage. First Shift: Oct. U.S. sales winners, losers Thu, 3 Nov 2016 08:30:00 EST Oct. U.S. sales winners, losers; American Axle buying Metaldyne; Ford Black Friday spiff; VW to talk restructuring; The Cub and the Camaro; Perils of Mexico's 'zero-star' cars. Nissan goes interplanetary Wed, 2 Nov 2016 00:01:00 EST In the latest new spot to top our charts, Nissan teamed with the upcoming space drama Rogue One: A Star Wars Story to promote the 2017 Nissan Rogue (of course). Reynolds enters used-car sales Mon, 31 Oct 2016 00:01:00 EST Reynolds and Reynolds' investment in a tiny, online used-vehicle trade network is a 'strategic, targeted investment,' and part of Reynolds' push to help dealers make more money, the company said. Ads chase shoppers who quit Autobytel lead forms Mon, 31 Oct 2016 00:01:00 EST The Moran Group ad agency is zeroing in on shoppers who make it to lead forms on Autobytel sites but don't finish the process. New designs, showrooms and ice cream: Skoda ad highlights brand improvements in India Fri, 28 Oct 2016 00:01:00 EST Skoda has revamped its customer experience including vehicle designs, warranty and showrooms in India. AutoNews Now: Bracing for another sales drop Fri, 28 Oct 2016 15:00:00 EST Bracing for another sales drop; Toyota said to invest in ride-share startup; Uber with wings?; BMW cutting down on carbon fiber; Nissan Rogue 'Star Wars' movie tie-in. Infiniti offers Q60 Neiman Marcus Limited Edition Fri, 28 Oct 2016 11:00:55 EST Infiniti is the latest automaker to be featured in Neiman Marcus' Christmas Book. The Q60 Neiman Marcus Limited Edition is priced at $63,000 in the retailer's 2016 fantasy gifts collection. Nissan ad capitalizes on Star Wars with Rogue tie-in Thu, 27 Oct 2016 10:43:16 EST Nissan's new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand's biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president,... Ally's Riley on millennials, online sales Wed, 26 Oct 2016 10:30:00 EST Andrea Riley, Ally Financial's chief marketing officer, spoke recently with Automotive News about millennials' approach to automotive lending, as well as the prospect of online sales and what it might mean for direct and indirect lending.