Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Mon, 20 Feb 2017 06:00:00 EST Boost ad budget to challenge web sales Mon, 20 Feb 2017 00:01:00 EST The best thing to do to compete with the growth of online sales is to increase your advertising budget, writes one reader. Autotrader, Kia capitalize on NBA All-Star Weekend festivities Fri, 17 Feb 2017 17:27:38 EST Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber. AutoNews Now: Ford's self-driving wake-up call Fri, 17 Feb 2017 15:30:00 EST Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice. LotLinx names Dataium founder as president and chief product officer Fri, 17 Feb 2017 15:05:25 EST Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer. Bill Baker, who 'put Land Rover on the map,' dies at 72 Fri, 17 Feb 2017 14:25:02 EST Bill Baker, the legendary PR man who played a key role in Land Rover's successful return to the U.S. market in 1986, died Thursday. He was 72. First Shift: UAW plans 'Buy American' ad push Fri, 17 Feb 2017 08:00:00 EST UAW plans 'Buy American' ad push; At AN Canada Congress: Magna CEO on danger of not keeping NAFTA, Aston chief warns of business shift to China, Korea; Assuring Opel's independence. 50 years of Subaru ads Thu, 16 Feb 2017 13:43:26 EST Subaru's "Love" campaign is among the most recognizable and enduring marketing efforts in the automobile category. But the brand has not always been this consistent. First Shift: Layoffs slated for Toledo Jeep plant Thu, 16 Feb 2017 08:30:00 EST Layoffs at Toledo Jeep plant; PSA, Opel/Vauxhall lag rivals in sales growth; Audi name on D.C. soccer field; Jaguar, Shell launch in-car payment app; FCA's Gilles in Netflix series. Audi said to get naming rights to D.C. United soccer stadium Wed, 15 Feb 2017 12:42:56 EST Audi will have its name on the new home of Major League Soccer's D.C. United. The agreement, which runs at least a decade, will be one of the three richest naming-rights deals in MLS, according to a person familiar with the contract. Hyundai connects soldiers with their families Wed, 15 Feb 2017 00:01:00 EST In the latest new spot to top our weekly viral video charts, Hyundai connected three U.S. soldiers with their families. First Shift: PSA says it's in talks to buy Opel Tue, 14 Feb 2017 08:30:00 EST PSA says it's in talks to buy Opel; Next Mitsu Eclipse to be crossover; New Lexus hybrid; Smart going all-EV in U.S., Canada; Chrysler's starring role in Comedy Central series. To keep millennials, keep them engaged Mon, 13 Feb 2017 00:01:00 EST Dealers are hiring more millennials, but struggling with how to retain them. Experts say it can be done, and here's how. Toyota positions two big launches: Camry and C-HR Mon, 13 Feb 2017 00:01:00 EST Toyota's next-generation Camry represents the upstanding citizen in the brand's lineup, albeit with a fancy make-over and a gym membership. The new C-HR crossover is the polarizing wild child crying out for attention. First Shift: CEOs ask Trump to review mpg rule Mon, 13 Feb 2017 08:30:00 EST CEOs ask Trump to review mpg rule; Dealership throughput dips; 52 mpg for Cruze diesel; Ford's $1B 'brain' buy; Toyota's challenge: Marketing Citizen Camry and Wild Child C-HR. Dealership reforms would make hiring easier Mon, 13 Feb 2017 00:01:00 EST Almost every dealer we spoke to last month at the National Automobile Dealers Association convention in New Orleans agreed that employee hiring and retention is the biggest headache facing today's auto retailers. The 'Superstar' ad power behind new 'Detroiters' Mon, 13 Feb 2017 00:01:00 EST "Detroiters," a new sitcom about a Detroit-based ad agency that makes low-budget commercials for local businesses, was inspired in part by one of the city's most famous dealership ad campaigns. On UAW scorecard, Buick ad fumbled Mon, 13 Feb 2017 00:01:00 EST If UAW Vice President Cindy Estrada had a Super Bowl commercial hits and misses column, she would apparently place Buick's ad firmly in the miss category. Mitsubishi plays small ball with ad buys Sun, 12 Feb 2017 00:01:00 EST Mitsubishi doesn't have Super Bowl money to throw around. Neither can it afford to be an official sponsor of a big-time sports league the way Hyundai, Ford, Chevrolet, Honda and even Kia can, nor plaster its name on a halftime show, like Toyota. GM tries marketing through mobility Sat, 11 Feb 2017 00:01:00 EST GM and other automakers are branching out into so-called mobility services primarily to protect themselves from projected declines in vehicle ownership. Nissan U.S. ad account retooled by Omnicom Fri, 10 Feb 2017 17:41:28 EST Omnicom Group is shifting the geographic center of its Nissan advertising account in the U.S. to the East Coast from Los Angeles, where TBWAChiatDay has been servicing the automaker since it won the creative account in 1987. Melissa McCarthy's SNL cameo was a gift for Kia Super Bowl spot Fri, 10 Feb 2017 15:45:00 EST Melissa McCarthy's outrageous star turn on Saturday Night Live as White House Press Secretary Sean Spicer on the eve of the Super Bowl paid off for one of the game's biggest advertisers -- Kia. Chicago Auto Show pilots epass system to help stoke sales leads Thu, 9 Feb 2017 10:01:35 EST The Chicago Auto Show is testing new attendee registration technology to fortify its position as a critical provider of sales leads for dealers and automakers. First Shift: Nissan profit drops in Q3 Thu, 9 Feb 2017 08:45:00 EST Nissan profit drops in Q3; VW board spared probe over Piech remarks; Tesla idles plant to prep for Model 3; Uber's next Calif. clash?; Kid power fuels Honda ad. AutoNews Now: VW mulls steps against Piech Wed, 8 Feb 2017 15:30:00 EST VW mulls steps against Piech; Expanded Renault-Nissan alliance closes in on GM; Food, hope in storm-hit New Orleans; Lincoln's blues groove; BMW taps Skoda exec; Putin hosts VW CEO. Lincoln taps bluesman for Grammys ad Wed, 8 Feb 2017 09:29:33 EST Lincoln plans to air a television ad for its flagship Continental sedan this Sunday during the Grammy awards. Called 'Cord,' the luxury brand's 60-second spot features contemporary blues musician Gary Clark Jr. Honda uses visual effects guru Pes to pitch Clarity Wed, 8 Feb 2017 12:10:39 EST Honda and ad agency RPA have once again tapped visual effects guru Pes to create an ad -- but this time the artist is using live action, rather than the stop-motion technique for which he is known. Audi spotlights gender pay equality Wed, 8 Feb 2017 00:01:00 EST In the latest new spot to top our weekly viral video charts, Audi shows a meaningful moment between a daughter and her father. Opel makes new Insignia wagon lighter, longer Tue, 7 Feb 2017 00:01:00 EST Opel/Vauxhall has made the new Insignia wagon 200kg lighter and longer than rivals from Mercedes and Audi while borrowing heavily from its 2013 Monza concept to give the midsize model a sleek look. How automakers fared during the Super Bowl Mon, 6 Feb 2017 16:12:28 EST It appeared the metal-driven formula of traditional car ads wouldn't be used much this year -- and then Alfa Romeo came out of nowhere and burned rubber all over everybody's screens with three ads for the new Giulia sedan. AutoNews Now: FCA store plan draws fire Mon, 6 Feb 2017 15:15:00 EST Why some oppose more FCA stores; Takata falls on restructuring worries; Gone in six minutes: $3.75M in engines; Fire at Volvo crash-test site; How Hyundai pulled off reunion ad. Buick Super Bowl ad criticized for featuring vehicles not made in U.S. Mon, 6 Feb 2017 14:02:55 EST Buick's Super Bowl commercial has drawn the ire of the UAW. Cindy Estrada, the director of the UAW's General Motors department, signaled her displeasure with the commercial on Twitter Sunday night. First Shift: Super Bowl ad winners Mon, 6 Feb 2017 08:45:00 EST Kia, Lexus lead Super Bowl ad winners; Toyota posts lower earnings, offers detail on Suzuki collaboration; Lear to buy seat business; Hyundai, Chevy, Nissan, Subaru plan Chicago reveals. Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reel Sun, 5 Feb 2017 12:00:00 EST Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. How Hyundai shot its emotional Super Bowl ad -- during the game Sun, 5 Feb 2017 22:30:00 EST While some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their families. AutoNews Now: Barra, Musk huddle with Trump Fri, 3 Feb 2017 15:30:00 EST Barra, Musk huddle with Trump; Changes for CFPB?; Ex-chair Piech testifies in VW case; NADA through eyes of future dealers; AutoNation, Group 1 profits; Honda, Audi Super Bowl ads. FCA confirms 3 Super Bowl ads, but won't say which brand Fri, 3 Feb 2017 13:17:46 EST Fiat Chrysler Automobiles said it will run three ads in this year's Super Bowl and spots will run in the second, third and fourth quarters. But FCA wouldn't say which brands or vehicles would be highlighted. Opel expects Crossland X to win more women buyers Thu, 2 Feb 2017 07:40:56 EST Opel/Vauxhall's decision to use a crossover design for its new Crossland X minivan will help the automaker win more women buyers, executives said, citing the high seating position and the OnStar 24-hour concierge service as some of the features... Honda brings celebrity yearbook photos to life in Super Bowl ad Thu, 2 Feb 2017 15:36:17 EST Honda's funny and charming Super Bowl ad features younger versions of nine A-list celebrities spring from the pages of their yearbooks. AutoNews Now: BMW names Kuhnt N.A. CEO Thu, 2 Feb 2017 15:30:00 EST BMW names Kuhnt N.A. CEO, Willisch keeps regional role; Snyder's sales takeaways; Sister brands to share Alfa platform; A banner buy-sell year?; Super Bowl ads work, Kia exec says. Audi plugs gender equality in Super Bowl spot Wed, 1 Feb 2017 13:50:00 EST Audi is using its Super Bowl ad to promote gender pay equality via a tale about a father and daughter in the latest example of a marketer linking itself to female empowerment. AutoNews Now: Detroit 3 sales dip in weaker Jan. Wed, 1 Feb 2017 15:30:00 EST Detroit 3 sales dip, trucks aid VW, Subaru, Nissan; Women best service advisers?; Giving hybrids another try; Tesla drops 'Motors'; Peek at Ford, Buick, Toyota, Benz Super Bowl ads. Kia's Super Bowl ad features Melissa McCarthy's environmentalism Wed, 1 Feb 2017 11:56:06 EST Can environmentalism be funny? Kia toys with that idea in a Super Bowl LI ad that shows Melissa McCarthy attempting to save a whale, a falling tree and a charging rhinoceros. Behind Hyundai's real-time Super Bowl ad production Wed, 1 Feb 2017 11:33:06 EST As if Hyundai's attempt to shoot, edit and produce a 90-second Super Bowl ad during the game isn't challenging enough, the brand will do it across two continents. Toyota will run Mirai Super Bowl spot in L.A., San Francisco Wed, 1 Feb 2017 06:00:00 EST Toyota isn't running a national Super Bowl spot this year, but the brand plans to showcase the hydrogen-powered Mirai on a smaller stage in California. Mercedes-AMG is born to be wild Wed, 1 Feb 2017 00:01:00 EST In the latest new spot to top our weekly viral video charts, Mercedes-AMG preps for the Super Bowl. Buick deploys Cam Newton for Super Bowl spot, leverages Instagram ads Tue, 31 Jan 2017 21:30:00 EST Carolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore. Mel Farr died from concussion-related disease seen in former NFL players, ESPN says Tue, 31 Jan 2017 13:40:37 EST Mel Farr, a former Detroit Lions running back and owner of what was once the largest black-owned dealership group in the U.S., reportedly had Stage 3 chronic traumatic encephalopathy (CTE) when he died in 2015 at age 70. Coen brothers, Peter Fonda take AMG on Super Bowl ride Tue, 31 Jan 2017 13:13:32 EST Mercedes-Benz tapped Academy Award-winning filmmakers Joel and Ethan Coen to guide the luxury brand's fourth trip to the Super Bowl ad game. Ford's Super Bowl ad is about a lot more than car sales Mon, 30 Jan 2017 16:10:17 EST Ford for months has been touting itself as a mobility provider whose business extends beyond selling vehicles and into services such as ride-sharing and bike-sharing. Chevy touts Bolt as special, but not weird Mon, 30 Jan 2017 00:01:00 EST In a market that's still blase about electric vehicles, Chevy sees the Bolt's ability to fit seamlessly with the rest of its lineup as key to its hopes for significant sales volumes.