Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Thu, 24 Apr 2014 06:00:00 EST AutoNation swipes at third-party car sites as it builds digital footprint http://www.autonews.com/article/20140423/RETAIL07/140429948/autonation-swipes-at-third-party-car-sites-as-it-builds-digital Wed, 23 Apr 2014 15:26:22 EST AutoNation wants to reduce its dependency on online lead generators and third-party shopping sites. J.D. Power to buy Korrelate to measure digital ad spending effectiveness http://www.autonews.com/article/20140423/RETAIL03/140429963/j-d-power-to-buy-korrelate-to-measure-digital-ad-spending Wed, 23 Apr 2014 10:00:00 EST J.D. Power is acquiring analytics company Korrelate in a move to measure consumer online shopping behaviors and trends, the company said today. Dodge turns 100, Honda ad turns tragic http://www.autonews.com/article/20140422/VIRALVIDEO/304289998/dodge-turns-100-honda-ad-turns-tragic Tue, 22 Apr 2014 00:01:00 EST Dodge is celebrating its 100th anniversary with a campaign for the Challenger featuring individuals born circa-World War I. Kill the Mustang? We 'went ballistic' http://www.autonews.com/article/20140421/RETAIL03/304219973/kill-the-mustang-we-went-ballistic Mon, 21 Apr 2014 00:01:00 EST I enjoyed the stories about the Ford Mustang in the April 14 issue. For the best of Burgundy's 70 Dodge takes, find a bootlegger http://www.autonews.com/article/20140421/RETAIL03/304219987/for-the-best-of-burgundys-70-dodge-takes-find-a-bootlegger Mon, 21 Apr 2014 00:01:00 EST Music fans crave bootleg recordings and unreleased studio tracks. Fiat's discount seeks parking-lot converts http://www.autonews.com/article/20140421/RETAIL03/304219990/fiats-discount-seeks-parking-lot-converts Mon, 21 Apr 2014 00:01:00 EST Some Fiat employees at two Italian factories got a surprise recently. New reality: Think crash, not just flash http://www.autonews.com/article/20140420/OEM11/304219967/new-reality-think-crash-not-just-flash Sun, 20 Apr 2014 00:01:00 EST Safety watchdogs at the Insurance Institute for Highway Safety and Consumer Reports magazine had an outsize effect on the cars unveiled at the New York auto show last week. Audi starts digital agency review http://www.autonews.com/article/20140418/RETAIL03/140419763/audi-starts-digital-agency-review Fri, 18 Apr 2014 15:18:32 EST Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. VW plans major World Cup ad push to counter Hyundai http://www.autonews.com/article/20140418/RETAIL03/140419776/vw-plans-major-world-cup-ad-push-to-counter-hyundai Fri, 18 Apr 2014 06:30:00 EST Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai. VW plans major World Cup ad push to counter Hyundai http://www.autonews.comhttp://europe.autonews.com/article/20140418/ANE/304189975/vw-plans-major-world-cup-ad-push-to-counter-hyundai Fri, 18 Apr 2014 00:01:00 EST Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai.