Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Tue, 2 Sep 2014 06:00:00 EST The marketing move behind Buick's big year http://www.autonews.com/article/20140901/RETAIL03/309019958/the-marketing-move-behind-buicks-big-year Mon, 1 Sep 2014 00:01:00 EST Buick-GMC chief Duncan Aldred believes that the ad campaign that's been running since March just might be starting to do something that a lineup of handsome sheet metal could not: transform Buick's old-fogey image. Foam-filled Lexus NX spot too retro for America? http://www.autonews.com/article/20140901/RETAIL03/309019984/foam-filled-lexus-nx-spot-too-retro-for-america Mon, 1 Sep 2014 00:01:00 EST Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new "Shampoo" TV spot for the NX compact crossover that arrives in November seems tailor-made for the trendy young crowd that Toyota Motor's luxury brand craves. GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole http://www.autonews.com/article/20140830/RETAIL03/140839995/gm-museum-to-restore-3-of-8-prized-vettes-damaged-by-sinkhole Sat, 30 Aug 2014 12:15:00 EST GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky. Toyota targets shoppers with location-based mobile ad tool http://www.autonews.com/article/20140828/RETAIL03/140829868/toyota-targets-shoppers-with-location-based-mobile-ad-tool Thu, 28 Aug 2014 16:08:02 EST Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale. Fiat's cute cartoon characters suggest buying a 500 -- or else http://www.autonews.com/article/20140827/BLOG06/140829884/fiats-cute-cartoon-characters-suggest-buying-a-500-or-else Wed, 27 Aug 2014 15:38:48 EST Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope. Mercedes to ditch M class in favor of GLE as part of renaming strategy http://www.autonews.comhttp://europe.autonews.com/article/20140827/COPY/308279940/mercedes-to-ditch-m-class-in-favor-of-gle-as-part-of-renaming Wed, 27 Aug 2014 15:46:47 EST Mercedes is renaming the M class as the GLE class as part of a strategy to align the badges of its SUVs with the most closely related sedan. BMW joins Cadillac wooing Silicon Valley to combat Tesla http://www.autonews.comhttp://europe.autonews.com/article/20140827/COPY/308279939/bmw-joins-cadillac-wooing-silicon-valley-to-combat-tesla Wed, 27 Aug 2014 14:24:06 EST BMW scored a coup when former Apple executive Tony Fadell became one of the first owners of the new i8 plug-in supercar in the U.S. Fadell, who worked with Steve Jobs to develop the iPod, lends some much needed cred to BMW in Silicon Valley. Mercedes to ditch M-class in favor of GLE as part of renaming strategy http://www.autonews.com/article/20140827/OEM04/140829883/mercedes-to-ditch-m-class-in-favor-of-gle-as-part-of-renaming Wed, 27 Aug 2014 15:46:47 EST Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class. BMW joins Cadillac wooing Silicon Valley to combat Tesla http://www.autonews.com/article/20140827/RETAIL03/140829886/bmw-joins-cadillac-wooing-silicon-valley-to-combat-tesla Wed, 27 Aug 2014 14:24:06 EST BMW scored a coup this month when former Apple executive Tony Fadell became one of the first owners of the new $136,000 i8 plug-in sports car in the United States. See the wild Lexus NX spot too retro for outside Japan http://www.autonews.com/article/20140827/BLOG06/140829896/see-the-wild-lexus-nx-spot-too-retro-for-outside-japan Wed, 27 Aug 2014 10:35:02 EST Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new 'Shampoo' TV spot seems tailor-made for the trendy young crowd the luxury brand craves. %]