Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Wed, 28 Jun 2017 06:00:00 EST Spider-Man teams up with Audi http://www.autonews.com/article/20170628/VIRALVIDEO/306289998/spider-man-teams-up-with-audi Wed, 28 Jun 2017 11:00:00 EST Superheroes are just like everyone else when it comes to getting a driver's license. Britain's unofficial auto show is a classy affair http://europe.autonews.com/article/20170628/BLOG15/170629799/britains-unofficial-auto-show-is-a-classy-affair Wed, 28 Jun 2017 00:01:00 EST Forget auto shows held in huge trade fair grounds in cities such as Frankfurt, Paris and Beijing, the UK's must-attend automotive event, the Goodwood Festival of Speed, is a much more refined affair. Infiniti courts NBA champ Stephen Curry to endorse Q50 http://www.autonews.com/article/20170628/RETAIL03/170629770/infinit-q50-stephen-curry-golden-state-warriors Wed, 28 Jun 2017 07:26:44 EST NBA star Stephen Curry will be featured in advertisements for the redesigned Infiniti Q50 sport sedan, due for a launch around the world from August. Subaru is burned in attempt to refedine its image http://www.autonews.com/article/20170626/RETAIL03/170629884/subaru-nurburgring-fire Mon, 26 Jun 2017 00:01:00 EST Subaru wanted to shine at Nurburgring, but its disappointment illustrates a point: Reshaping a brand identity is tough. Tesla expands borrowing capacity as it works to launch Model 3 http://www.autonews.com/article/20170626/OEM05/170629827/tesla-expands-borrowing-capacity-as-it-works-to-launch-model-3 Mon, 26 Jun 2017 06:46:13 EST Tesla boosted its ability to borrow for the second time in about six months, as CEO Elon Musk spends heavily to bring his cheapest electric car yet to market. Mercedes gives dealers more leeway in advertising http://www.autonews.com/article/20170626/RETAIL03/170629896/mercedes-dealer-advertising Mon, 26 Jun 2017 00:01:00 EST Dealers can now focus their local promotions on any business line, not just new-car sales. Roadster to add accessories to its online FandI stores http://www.autonews.com/article/20170626/RETAIL07/170629906/roadster-accessories-online Mon, 26 Jun 2017 00:01:00 EST A tool from the online vehicle seller allows shoppers to see how add-ons such as spoilers, LED fog lights or moon-roof visors affect the price. Lexus Escondido's facility hosts retail, dining, event space http://www.autonews.com/article/20170626/RETAIL07/170629907/lexus-escondido-retail-wedding Mon, 26 Jun 2017 00:01:00 EST Lexus Escondido in California is the centerpiece of a 326,000-square-foot facility that includes a restaurant, art gallery and event space. Tesla rolls through Michigan towing an Airstream http://www.autonews.com/article/20170623/RETAIL03/170629868/tesla-rolls-through-michigan-towing-an-airstream Fri, 23 Jun 2017 14:16:43 EST Tesla is touring Michigan with an Airstream trailer towed by the new Model X crossover -- a way to showcase its vehicles where they are unable to be sold. Tesla in talks with labels for music-streaming service, report says http://www.autonews.com/article/20170623/MOBILITY/170629889/tesla-in-talks-with-labels-for-music-streaming-service-report-says Fri, 23 Jun 2017 06:19:06 EST Tesla is in talks with record labels about creating its own music-streaming service, a person familiar with the matter told Bloomberg. FCA backs new public education campaign on auto recalls http://www.autonews.com/article/20170622/OEM11/170629924/fca-backs-new-public-education-campaign-on-auto-recalls Thu, 22 Jun 2017 10:00:00 EST The National Safety Council launched Check To Protect, a national campaign to encourage drivers to check for recalls on their vehicles. The program is backed by Fiat Chrysler under a settlement with NHTSA. BMW exec says brands need to take more risks http://europe.autonews.com/article/20170622/ANE/170629933/bmw-exec-says-brands-need-to-take-more-risks Thu, 22 Jun 2017 05:19:40 EST Automakers must be prepared to take more risks to reach digital natives and not shy away from edgy subject matter, BMW marketing executive Hildegard Wortmann said. Millennials want brands that behave "like human beings," she said. AutoGravity launches national TV ads http://www.autonews.com/article/20170621/FINANCE_AND_INSURANCE/170629949/autogravity-launches-national-tv-ads Wed, 21 Jun 2017 11:26:55 EST AutoGravity, a car shopping and financing mobile app and web platform, is aiming to catch the eyes of more consumers with a national TV campaign debuting this week. Ford shows the bond of learning how to drive http://www.autonews.com/article/20170621/VIRALVIDEO/306219999/ford-shows-the-bond-of-learning-how-to-drive Wed, 21 Jun 2017 12:00:00 EST Ford Motor Co.'s "Father's Day," last week's most viral car commercial, shows the range of emotion in a dad and his teen's first-ever driving lesson. Audi to star in new Spider-Man movie http://www.autonews.com/article/20170620/RETAIL03/170629980/audi-to-star-in-new-spider-man-movie Tue, 20 Jun 2017 14:03:35 EST Audi is giving moviegoers an exclusive first look at the 2018 Audi A8 on July 7 as Spider-Man: Homecoming hits theaters. Audi also plans to show off two other vehicles in the movie. Dealership taps local roots, social media to gain customer pay work http://www.autonews.com/article/20170619/RETAIL05/170619939/dealership-taps-local-roots-social-media-to-gain-customer-pay-work Mon, 19 Jun 2017 00:01:00 EST Ganley Subaru East saw great results after overhauling its service marketing strategy last year. The suburban Cleveland dealership put most of its effort into email and other online platforms. Google Attribution aims to help marketers identify most influential ads http://www.autonews.com/article/20170617/RETAIL03/170619806/google-attribution-digital-auto-ads Sat, 17 Jun 2017 00:01:00 EST A new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey. Why VW will not sell its new Polo subcompact in the U.S. http://www.autonews.com/article/20170616/BLOG06/306169947/why-vw-will-not-sell-its-new-polo-subcompact-in-the-u-s Fri, 16 Jun 2017 10:36:55 EST VW sees no profit in adding the Polo subcompact to a U.S. lineup dominated by SUVs and sedans. Why VW will not sell Polo in the U.S. http://europe.autonews.com/article/20170616/BLOG15/170619789/why-vw-will-not-sell-polo-in-the-u-s Fri, 16 Jun 2017 10:36:55 EST VW sees no profit in adding the Polo subcompact to a U.S. lineup dominated by SUVs and sedans. Jaguar teams up with Andy Murray to present new XF Sportbrake wagon http://www.autonews.com/article/20170615/RETAIL03/170619839/jaguar-xf-sportbrake-andy-murray Thu, 15 Jun 2017 10:11:05 EST Jaguar teamed up with fellow Brit and world No. 1 tennis player Andy Murray to present its all new XF Sportbrake. 'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius Prime http://www.autonews.com/article/20170615/RETAIL03/170619843/where-can-i-fill-up-toyota-deploys-watson-ads-to-pitch-prius-prime Thu, 15 Jun 2017 08:00:00 EST Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com. Renault's nail polish promotion for Twingo called 'sexist' http://europe.autonews.com/article/20170615/ANE/170619871/renaults-nail-polish-promotion-for-twingo-called-sexist Thu, 15 Jun 2017 00:01:00 EST Renault's effort to link the brand to fashion and style with a range of nail polish "for lady drivers" that matches body colors available on its Twingo minicar has been called "sexist" by women's rights activists. Would you buy a car from Amazon? http://europe.autonews.com/article/20170614/BLOG15/170619906/would-you-buy-a-car-from-amazon Wed, 14 Jun 2017 00:01:00 EST The automotive retail market is too big for Amazon to ignore. But the online shopping giant may find it difficult to compete with dealerships and automakers investing in e-commerce. Bentley hires Nissan exec for Americas sales post http://www.autonews.com/article/20170614/RETAIL03/170619881/bentley-hires-nissan-exec-for-americas-sales-post Wed, 14 Jun 2017 00:01:00 EST Bentley tapped a veteran automotive executive from Nissan, Mike Rocco, to become vice president of sales and operations -- a new post -- for the British car brand's Americas division. Kia knocks on your heart http://www.autonews.com/article/20170613/VIRALVIDEO/306149998/kia-knocks-on-your-heart Tue, 13 Jun 2017 00:01:00 EST Kia demonstrates what makes drives memorable--the person next to you. Amazon plans to sell cars in Europe http://www.autonews.com/article/20170612/RETAIL03/170619922/amazon-plans-to-sell-cars-in-europe Mon, 12 Jun 2017 15:28:21 EST Amazon is arming itself for a digital assault on the retail automotive sector and is sounding the attack in Europe first, well-informed sources have told Automobilwoche. #8203; http://www.autonews.com/article/20170612/RETAIL03/170619961/-foreign-automakers-invoke-reagan-ad-to-spotlight-u-s-manufacturing Mon, 12 Jun 2017 00:01:00 EST Global Automakers' 'Morning in America' ad sounds upbeat themes, but reflects anxiety among automakers, foreign and domestic, about the political climate. Cadillac CMO Uwe Ellinghaus on the brand's unique appeal in China http://www.autonews.com/article/20170612/RETAIL03/170619978/ellinghaus-cadillac-china-interview Mon, 12 Jun 2017 00:01:00 EST Cadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match. HBO's "Silicon Valley" solidifies Hackett's success at Steelcase http://www.autonews.com/article/20170612/RETAIL03/170619971/hackett-silicon-valley-hbo Mon, 12 Jun 2017 00:01:00 EST On a recent episode of HBO's "Silicon Valley," a box from Steelcase Inc. #8212; the furniture company Ford CEO Jim Hackett formerly led #8212; was prominently sitting in a new venture firm's office behind actor Haley Joel Osment. Gmail's spam filters force dealers to use marketing finesse http://www.autonews.com/article/20170612/RETAIL03/170619976/gmail-spam-filters-dealers-marketing-finesse Mon, 12 Jun 2017 00:01:00 EST Gmail's tough spam filters can make it difficult for well-meaning dealers to get through to their customers. Online intros could draw Gen Y to FandI products http://www.autonews.com/article/20170612/FINANCE_AND_INSURANCE/170619983/online-intros-could-draw-gen-y-to-fi-products Mon, 12 Jun 2017 00:01:00 EST Millennials are more cost-conscious than Gen Xers or baby boomers, according to a Cox Automotive study, but transparency and online FandI product introductions could sway them to open their wallets for add-ons. Cadillac's Escala concept car has some consumers looking to buy it http://www.autonews.com/article/20170610/RETAIL03/170619979/can-a-concept-car-help-move-metal Sat, 10 Jun 2017 00:01:00 EST Some customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be. Chevy drops sponsorship of Detroit's Woodward Dream Cruise http://www.autonews.com/article/20170609/RETAIL03/170609740/chevy-drops-sponsorship-of-detroits-woodward-dream-cruise Fri, 9 Jun 2017 16:09:37 EST Chevrolet, citing a review of its marketing efforts, has backed out of its longstanding sponsorship of the Woodward Dream Cruise, a rolling celebration that honors the Motor City's heritage. Facebook is determined to build auto ties http://www.autonews.com/article/20170609/RETAIL03/170609777/facebook-is-determined-to-build-auto-ties Fri, 9 Jun 2017 06:27:56 EST Facebook is seeking to boost advertising from the auto industry, a challenge because unlike movie tickets or shoes, consumers don't really buy new cars online. Kia puts out good vibes http://www.autonews.com/article/20170607/VIRALVIDEO/306079998/kia-puts-out-good-vibes Wed, 7 Jun 2017 00:01:00 EST Two musicians sing and drive around town in the top-ranked new video to join our weekly viral video chart. GMC launches ad campaign with 'Like a Pro' tag line http://www.autonews.com/article/20170606/RETAIL03/170609853/gmc-ad-campaign-like-a-pro Tue, 6 Jun 2017 09:00:00 EST GMC is trying to make more of an emotional appeal to consumers by launching an ad campaign that focuses on its buyers' lives with their vehicles, using the tag line "Like a Pro." AutoNews Now: GM shareholders nix stock split http://www.autonews.com/article/20170606/VIDEO/306069982/autonews-now-gm-shareholders-nix-stock-split Tue, 6 Jun 2017 14:00:00 EST GM shareholders nix stock split; Lyft, NuTonomy to bring self-driving taxis to Boston; GMC launches 'Like a Pro' ads; On Twitter: Some brief banter with Tesla's Musk. Seat launches competition to name midsize SUV http://europe.autonews.com/article/20170606/ANE/170609868/seat-launches-competition-to-name-midsize-suv Tue, 6 Jun 2017 00:01:00 EST VW Group's Spanish brand Seat is asking the public to help choose a name for its new midsize SUV. CarGurus' TV ads go national http://www.autonews.com/article/20170605/RETAIL03/170609939/cargurus-tv-ads-go-national Mon, 5 Jun 2017 00:01:00 EST Shopping site CarGurus is going national today with its first TV campaign after a two-month test run in three cities. Tesla's gallery on wheels http://www.autonews.com/article/20170605/RETAIL03/170609902/teslas-gallery-on-wheels Mon, 5 Jun 2017 00:01:00 EST Tesla is touring North America with a 'mobile design studio' housed in an Airstream trailer pulled by a Model X. BMW brings back the 8 series http://www.autonews.com/article/20170531/VIRALVIDEO/305319996/bmw-brings-back-the-8-series Wed, 31 May 2017 11:00:00 EST BMW shows off the 8 series concept in the top-ranked new video on our weekly viral video chart. Lithia Hyundai of Reno scrutinizes ad traffic for bots http://www.autonews.com/article/20170529/RETAIL07/170529856/breaking-bots-grip-on-digital-ad-traffic Mon, 29 May 2017 00:01:00 EST When a dealership pays vendors to generate clicks on its advertising, every dollar spent on a click that came from a bot and not a human is a wasted dollar. Tesla's Model X missing out on America's voracious hunger for SUVs, crossovers http://www.autonews.com/article/20170526/OEM05/170529875/teslas-model-x-missing-out-on-americas-voracious-hunger-for-suvs Fri, 26 May 2017 07:37:35 EST Tesla's Model S has been a hit and thousands pre-ordered the upcoming Model 3, but the Model X crossover hasn't met Elon Musk's expectations. Chevy extends marketing deal with Detroit Red Wings at new arena http://www.autonews.com/article/20170525/RETAIL03/170529898/chevy-extends-marketing-deal-with-detroit-red-wings-at-new-arena Thu, 25 May 2017 10:06:56 EST Chevrolet extended its sponsorship contract with the NHL's Detroit Red Wings, becoming the official vehicle of Detroit's new Little Caesars Arena. Toyota hires VW marketing exec Shahani http://www.autonews.com/article/20170524/RETAIL03/170529914/toyota-hires-vw-marketing-exec-shahani Wed, 24 May 2017 16:37:31 EST Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5. Land Rover tours Bermuda http://www.autonews.com/article/20170524/VIRALVIDEO/305249998/land-rover-tours-bermuda Wed, 24 May 2017 11:00:00 EST Land Rover takes a trip around Bermuda in the newest commercial to land on our weekly viral video chart. Tesla gets partial credit from Consumer Reports for auto-braking update #8203; http://www.autonews.com/article/20170524/OEM05/170529936/tesla-gets-partial-credit-from-consumer-reports-for-auto-braking Wed, 24 May 2017 07:28:53 EST Tesla has earned back half the points it lost in Consumer Reports' vehicle rankings after deploying automatic emergency braking to its recently built EVs. VW brand recruits Hyundai's Sengpiehl as global marketing chief http://europe.autonews.com/article/20170524/ANE/170529939/vw-brand-recruits-hyundais-sengpiehl-as-global-marketing-chief Wed, 24 May 2017 06:08:24 EST Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its core VW brand, a source familiar with the matter told Automotive News Europe. VW's soccer sponsorship under threat http://europe.autonews.com/article/20170522/ANE/170529987/vws-soccer-sponsorship-under-threat Mon, 22 May 2017 08:12:49 EST Volkswagen's expensively assembled soccer team, VfL Wolfsburg, faces relegation from Germany's Bundesliga for the first time in 20 years, a move that could lead the automaker to reduce sponsorship as it grapples with its emissions crisis. EV racing gains momentum http://www.autonews.com/article/20170522/RETAIL03/170519753/ev-racing-gains-momentum Mon, 22 May 2017 01:00:00 EST FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles. %]