Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Tue, 28 Jun 2016 06:00:00 EST Automakers rank high on annual ad-spending list http://www.autonews.com/article/20160628/RETAIL03/160629852/automakers-rank-high-on-annual-ad-spending-list Tue, 28 Jun 2016 12:09:23 EST The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed. Ford touts F-150's superiority in new campaign http://www.autonews.com/article/20160628/VIRALVIDEO/306289997/ford-touts-f-150s-superiority-in-new-campaign Tue, 28 Jun 2016 00:01:00 EST In a new campaign, Ford is touting 10 reasons that the F-150 is superior to its competitors. Ford Escape stars in new series on Verizon video platform http://www.autonews.com/article/20160627/RETAIL03/160629884/ford-escape-stars-in-new-series-on-verizon-video-platform Mon, 27 Jun 2016 12:13:08 EST The 2017 Ford Escape will help people avoid 'capture' in a new series airing on Verizon's recently-launched video platform. Cleveland got its trophy, and slam-dunk ad http://www.autonews.com/article/20160627/RETAIL03/306279983/cleveland-got-its-trophy-and-slam-dunk-ad Mon, 27 Jun 2016 00:01:00 EST When the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the power of belief. Before the Cavs' big win, auto ad agency urged fans to believe http://www.autonews.com/article/20160621/BLOG06/160629953/before-the-cavs-big-win-auto-ad-agency-urged-fans-to-believe Tue, 21 Jun 2016 14:40:51 EST When the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief. FCA launches latest Chrysler Pacifica ads with comedian Jim Gaffigan http://www.autonews.com/article/20160621/RETAIL03/160629961/fca-launches-latest-chrysler-pacifica-ads-with-comedian-jim-gaffigan Tue, 21 Jun 2016 10:46:39 EST The latest chapter of Chrysler's Pacifica 'Dad Brand' campaign launched over Father's Day weekend. The spots feature actor and comedian Jim Gaffigan, who also appeared in the campaign's first set of videos in April. Hyundai to the rescue tops viral list http://www.autonews.com/article/20160621/VIRALVIDEO/306219997/hyundai-to-the-rescue-tops-viral-list Tue, 21 Jun 2016 00:01:00 EST Hyundai saves the day for a young soccer fan in this week's top campaign. No takers for Ford's lease sharing plan http://www.autonews.com/article/20160620/FINANCE_AND_INSURANCE/160619877/no-takers-for-fords-lease-sharing-plan Mon, 20 Jun 2016 00:01:00 EST In March, Ford Credit launched Ford Credit Link, a pilot lease sharing program that allows three to six customers to share a lease, scheduling their driving time and dividing payments any way they'd like. Uber rival jabs 'surge pricing' in New York ad campaign http://www.autonews.com/article/20160620/RETAIL03/160629983/uber-rival-jabs-surge-pricing-in-new-york-ad-campaign Mon, 20 Jun 2016 11:55:50 EST A rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City. Toyota pitches hybrids in diesel country http://www.autonews.com/article/20160620/OEM05/306209993/toyota-pitches-hybrids-in-diesel-country Mon, 20 Jun 2016 00:01:00 EST Automakers have plenty to fret about in Europe. Toyota Motor Corp. is coping with it all by focusing on building market share, selling more hybrids and boosting production to give its European dealers more locally built products. Picking up some stamps http://www.autonews.com/article/20160620/OEM03/306209949/picking-up-some-stamps Mon, 20 Jun 2016 00:01:00 EST On July 15, the U.S. Postal Service will issue another set of stamps in its "America on the Move" series paying tribute to classic American vehicles. Is Toyota's Alvark the worst. Basketball team name. Ever? http://www.autonews.com/article/20160617/BLOG06/160619889/is-toyotas-alvark-the-worst-basketball-team-name-ever Fri, 17 Jun 2016 13:35:00 EST Ponder if you will, the word 'Alvark.' It's actually the name of the professional Japan-league basketball team owned by Toyota. AutoNews Now: For Europe's small cars, it's war http://www.autonews.com/article/20160617/VIDEO/306179963/autonews-now-for-europes-small-cars-its-war Fri, 17 Jun 2016 00:01:00 EST Ford's other small-car battlefront; Why Smart's not planning SUV; Cruze hatchback price: $22,190; Canadian supplier chats with Google, Apple; Hyundai safety tech, in song. First Shift: A Prius plugged into the sun http://www.autonews.com/article/20160617/VIDEO/306179962/first-shift-a-prius-plugged-into-the-sun Fri, 17 Jun 2016 00:01:00 EST A Prius plugged into the sun; Mitsubishi admits more fuel-economy cheating; Ram Rebel gets Mopar treatment; Buick Envision ad debut; Ford Twitter buzz; 'Pregnant with a sports car.' Buick kicks off Envision campaign with new commercial http://www.autonews.com/article/20160616/RETAIL03/160619904/buick-kicks-off-envision-campaign-with-new-commercial Thu, 16 Jun 2016 15:40:19 EST Buick is launching an advertising campaign for the Envision compact crossover Thursday during the U.S. Open golf tournament, marking the rollout of the brand's first major vehicle launch in more than three years. Buick, GMC ad agencies consolidated by parent Publicis http://www.autonews.com/article/20160615/RETAIL03/160619926/buick-gmc-ad-agencies-consolidated-by-parent-publicis Wed, 15 Jun 2016 17:28:13 EST Publicis Groupe has made a key leadership change on its GM account -- handling Buick and GMC -- as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit. F&I managers, pick up the phone, trainer urges http://www.autonews.com/article/20160615/FINANCE_AND_INSURANCE/306159998/fi-managers-pick-up-the-phone-trainer-urges Wed, 15 Jun 2016 11:30:00 EST More and more often, consumers want to arrange their car purchases on their terms. That means much of the communication could happen via email or by phone rather than during a traditional showroom tour. Where does that leave FandI managers? Hyundai's musical guide to safety tech http://www.autonews.com/article/20160614/VIRALVIDEO/306149999/hyundais-musical-guide-to-safety-tech Tue, 14 Jun 2016 00:01:00 EST Safety systems make for viral content. That's the lesson from this week's top new spots to make our rankings. Honda joins pickup bed fray between Chevy, Ford http://www.autonews.com/article/20160613/RETAIL03/160619969/honda-joins-pickup-bed-fray-between-chevy-ford Mon, 13 Jun 2016 16:14:37 EST Honda is stepping into the battle between Ford and Chevrolet over the strength of their pickup truck beds. AutoNews Now: All quiet on Ford's mobility front http://www.autonews.com/article/20160613/VIDEO/306139909/autonews-now-all-quiet-on-fords-mobility-front Mon, 13 Jun 2016 00:01:00 EST All quiet on Ford's mobility front; JCI stop-start investment; Fleet-only Impala ends; Investors drawn to Takata?; VW changes media agencies; Honda's answer to Chevy's F-150 stunt. AT&T touts its car connections http://www.autonews.com/article/20160613/OEM06/306139996/att-touts-its-car-connections Mon, 13 Jun 2016 00:01:00 EST ATandT, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. Volkswagen awards global media business to Omnicom's PHD http://www.autonews.com/article/20160613/RETAIL03/160619975/volkswagen-awards-global-media-business-to-omnicoms-phd Mon, 13 Jun 2016 08:03:22 EST Volkswagen Group has selected Omnicom's PHD as its global media agency following a lengthy competitive review. First Shift: Defect reports bogus, Tesla's Musk says http://www.autonews.com/article/20160613/VIDEO/306139908/first-shift-defect-reports-bogus-teslas-musk-says Mon, 13 Jun 2016 00:01:00 EST Model S defect reports bogus, Tesla's Musk says; How Mercedes plans to tackle Model X; Porsche pulls Ali ad; Chevy's new ambassador; At Subaru, a new focus on style. Chevy opens an aluminum can on Ford http://www.autonews.com/article/20160613/RETAIL03/306139960/chevy-opens-an-aluminum-can-on-ford Mon, 13 Jun 2016 00:01:00 EST A Chevy ad campaign built on the floor of Ford's gashed-up pickup bed makes the one-upmanship typically seen in truck marketing look like a schoolyard shoving match. Why did Chevy hit so hard? McLaren aims cozy 570GT at new audience http://europe.autonews.com/article/20160612/ANE/160609917/mclaren-aims-cozy-570gt-at-new-audience Sun, 12 Jun 2016 00:01:00 EST McLaren says that the 570GT is the first supercar it has produced that was not conceived primarily with the racetrack in mind. Bold bet on a 727-hp Mustang http://www.autonews.com/article/20160611/RETAIL03/306139995/bold-bet-on-a-727-hp-mustang Sat, 11 Jun 2016 00:01:00 EST Lebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count. Porsche ends ad campaign featuring Muhammad Ali http://www.autonews.com/article/20160611/RETAIL03/160619981/porsche-ends-ad-campaign-featuring-muhammad-ali Sat, 11 Jun 2016 09:52:11 EST Porsche's 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great's death as a show of respect. Volvo done with disappearing act http://www.autonews.com/article/20160611/RETAIL03/306139976/volvo-done-with-disappearing-act Sat, 11 Jun 2016 00:01:00 EST Bodil Eriksson has been leading the rebirth of Volvo Car USA from the marketing side, making the Swedish brand's advertising more cohesive and consistent as it emerges from a period of invisibility. Nissan let dealers vet new ads http://www.autonews.com/article/20160611/RETAIL03/306139975/nissan-let-dealers-vet-new-ads Sat, 11 Jun 2016 00:01:00 EST To quickly shift gears on its U.S. advertising message this year, Nissan made sure to involve its dealer body in the campaign. Chevy launches partnership with country star Luke Bryan; Kid Rock deal ends http://www.autonews.com/article/20160610/RETAIL03/160619985/chevy-launches-partnership-with-country-star-luke-bryan-kid-rock Fri, 10 Jun 2016 15:01:17 EST Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years. The move follows the end of Chevy's business relationship with Detroit rock star Kid Rock. First Shift: Dangerous secret in new cars? http://www.autonews.com/article/20160609/VIDEO/306099957/first-shift-dangerous-secret-in-new-cars Thu, 9 Jun 2016 00:01:00 EST Tell buyers airbags may be recalled, senators say; FCA exec: Tech partners needed; Rosekind's nimble notion; Dealers to fix Lexus glitch; New GM quality czar; Jeep summer pitch. For Nissan ads, it's now product, product, product http://www.autonews.com/article/20160608/RETAIL03/160609867/for-nissan-ads-its-now-product-product-product Wed, 8 Jun 2016 07:00:00 EST Nissan's newly launched national advertising campaign will beat out a single message for at least the next two years: the product. No stars. No catchy jingles. No clever story lines. And not even any humor. AutoNews Now: Chevy ad throws stones at F-150 http://www.autonews.com/article/20160608/VIDEO/306089904/autonews-now-chevy-ad-throws-stones-at-f-150 Wed, 8 Jun 2016 00:01:00 EST Chevy ad throws stones at F-150; Detroit 3 summer plans; Arrest in UAW shooting; Trump's vanishing GM attack; Legal setback for Darvish; A used-vehicle surprise; Musk on Panasonic. Chevy escalates Silverado advertising battle with Ford F-150 http://www.autonews.com/article/20160608/RETAIL03/160609861/chevy-escalates-silverado-advertising-battle-with-ford-f-150 Wed, 8 Jun 2016 07:15:00 EST Chevrolet is escalating its truck battle with Ford through a provocative advertising campaign that claims the Silverado pickup's steel bed is more durable than the F-150's stamped aluminum bed. Swedish soccer player stars in Volvo spot http://www.autonews.com/article/20160607/VIRALVIDEO/306079999/swedish-soccer-player-stars-in-volvo-spot Tue, 7 Jun 2016 00:01:00 EST Swedish pro soccer player Zlatan Ibrahimovi#263; says to never forget where you came from in a new Volvo spot for the V90 wagon. Jeep launches summer campaign for special-edition lineup http://www.autonews.com/article/20160607/RETAIL03/160609875/jeep-launches-summer-campaign-for-special-edition-lineup Tue, 7 Jun 2016 17:03:04 EST The Jeep brand paired with USA Olympic men's basketball team finalist Paul George and Sony/ATV Music Publishing for its three new summer spots, now airing in the U.S., focusing on the brand's special-edition lineup. Investigation cites 'non-transparent practices' by advertising agencies http://www.autonews.com/article/20160607/RETAIL03/160609889/investigation-cites-non-transparent-practices-by-advertising-agencies Tue, 7 Jun 2016 10:39:55 EST An investigation by the Association of National Advertisers -- the trade association that includes GM and major U.S. Nissan bets on Datsun again to crack India's small car market http://www.autonews.com/article/20160607/OEM/160609890/nissan-bets-on-datsun-again-to-crack-indias-small-car-market Tue, 7 Jun 2016 10:22:39 EST Nissan today launched a compact hatchback from its Datsun stable in India -- its third attempt to crack the country's small- and low-cost car market where it has struggled to make a dent. AutoNews Now: Lincoln marketing chief's next role http://www.autonews.com/article/20160606/VIDEO/306069909/autonews-now-lincoln-marketing-chiefs-next-role Mon, 6 Jun 2016 00:01:00 EST Lincoln marketing chief to take Europe post; Skoda mulls U.S. sales; Munoz: Nissan won't stop at 10%; '17 Range Rover Sport, Land Rover Discovery spied; Peek at Benz E-class wagon. Ford drives Mustang to win Twitter engagement race in May http://www.autonews.com/article/20160606/OEM01/160609914/ford-drives-mustang-to-win-twitter-engagement-race-in-may Mon, 6 Jun 2016 11:23:06 EST Ford capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month. Can Mercedes be women&'s top choice? http://www.autonews.com/article/20160606/RETAIL03/306069992/can-mercedes-be-women-s-top-choice Mon, 6 Jun 2016 00:01:00 EST Mercedes-Benz wants to become the leading choice among premium car brands for women by 2020, at which time it wants at least 30 percent of its customers to be female. AutoNews Now: Loan market 'overheated,' execs say http://www.autonews.com/article/20160603/VIDEO/306039939/autonews-now-loan-market-overheated-execs-say Fri, 3 Jun 2016 00:01:00 EST Auto loan market overheated, bank execs say; Report: Ad firms pad bottom line; Canadian workers push for plant spending; Google car's big honking lesson; Nissan's spin on Donut Day. Ad firms padded profits at client expense, report expected to say http://www.autonews.com/article/20160603/RETAIL03/160609944/ad-firms-padded-profits-at-client-expense-report-expected-to-say Fri, 3 Jun 2016 09:05:26 EST Ad agencies and their media-buying firms have systematically enriched themselves at the expense of their U.S. GMC teams up with veterans http://www.autonews.com/article/20160601/VIRALVIDEO/306029998/gmc-teams-up-with-veterans Wed, 1 Jun 2016 00:01:00 EST GMC and a crew of disabled veterans are taking to the skies for a 360-degree adventure in this week's No. 1 campaign. Kia hamsters return in Soul ad showing in movie theaters http://www.autonews.com/article/20160531/RETAIL03/160539982/kia-hamsters-return-in-soul-ad-showing-in-movie-theaters Tue, 31 May 2016 14:49:37 EST Kia Motors' hamsters made their return to the advertising scene this past weekend in over 34,000 U.S. movie theaters. AutoNews Now: Toyota makes progress in Plano http://www.autonews.com/article/20160531/VIDEO/305319941/autonews-now-toyota-makes-progress-in-plano Tue, 31 May 2016 00:01:00 EST Early look at Toyota's new Texas HQ; Can minivans help keep FCA's win streak going?; Cadillacs, coffee and culture in NYC; More range for VW e-Golf; Nissan plans 'massive' ad push. Nissan sees ads transcending borders http://www.autonews.com/article/20160530/RETAIL03/305309952/nissan-sees-ads-transcending-borders Mon, 30 May 2016 00:01:00 EST Nissan will launch a new U.S. advertising campaign this week, but other significant marketing changes are coming. F-Pace's tag line has some miles on it http://www.autonews.com/article/20160530/RETAIL03/305309973/f-paces-tag-line-has-some-miles-on-it Mon, 30 May 2016 00:01:00 EST Jaguar's F-Pace is busting into a new market segment for the British automaker, performance utilities. But the slogan being rolled out along with the F-Pace is certified used. FCA launches digital ad campaign for 2017 Chrysler Pacifica http://www.autonews.com/article/20160527/RETAIL03/160529889/fca-launches-digital-ad-campaign-for-2017-chrysler-pacifica Fri, 27 May 2016 13:41:54 EST Fiat Chrysler's new digital campaign for the 2017 Chrysler Pacifica introduced the group of small experts in a video launched Thursday night. First Shift: Buick dropping Verano in U.S. http://www.autonews.com/article/20160527/VIDEO/305279927/first-shift-buick-dropping-verano-in-u-s Fri, 27 May 2016 00:01:00 EST Buick drops Verano in U.S.; GM's 2-for-1 credit move; 12 million vehicles with Takata inflators recalled; Daimler spending more to cut emissions; Premium versus regular gasoline.