Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Mon, 22 Dec 2014 06:00:00 EST Smartphone app Zubie adds automotive retail and service perks http://www.autonews.com/article/20141218/OEM06/141219879/smartphone-app-zubie-adds-automotive-retail-and-service-perks Thu, 18 Dec 2014 08:00:00 EST Drivers don't need a calendar to let them know when to go in for a service check -- Zubie can tell them. And now, the smartphone app is offering perks as well. U.S. market has never been more competitive, IHS says http://www.autonews.com/article/20141218/RETAIL01/141219880/u-s-market-has-never-been-more-competitive-ihs-says Thu, 18 Dec 2014 07:00:00 EST The battle for market share among the largest eight automakers in the U.S. has never been greater as the range between them continues to narrow, a report from IHS Automotive said today. Will the CFPB redefine 'larger'? http://www.autonews.com/article/20141217/BLOG13/312179995/will-the-cfpb-redefine-larger-8221 Wed, 17 Dec 2014 00:01:00 EST Auto industry watchers that formally weighed in on the Consumer Financial Protection Bureau's definition of 'larger' auto lenders took predictable positions before the public comment period closed last week. Ford's stop-motion drag racer hits YouTube http://www.autonews.com/article/20141216/VIRALVIDEO/312169995/fords-stop-motion-drag-racer-hits-youtube Tue, 16 Dec 2014 00:01:00 EST Ford of Europe jam-packs its latest hit from stop-motion drag racer Snowkhana, 'SNOWKHANA THREE: YuleTube,' with pop culture references aplenty. Volvo to skip most auto shows; focus will be on Detroit, Geneva, China http://www.autonews.com/article/20141215/RETAIL03/312169997/volvo-to-skip-most-auto-shows-focus-will-be-on-detroit-geneva-china Mon, 15 Dec 2014 02:39:37 EST Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Hyundai moves money to regain mojo http://www.autonews.com/article/20141215/RETAIL03/312159963/hyundai-moves-money-to-regain-mojo Mon, 15 Dec 2014 00:01:00 EST Determined not to let hard-won market share gains slip away, Hyundai Motor America CEO Dave Zuchowski is redirecting marketing dollars and asking for a bigger budget from his bosses in Korea. Ford deploys kiosks to push F-150 http://www.autonews.com/article/20141215/RETAIL03/312159971/ford-deploys-kiosks-to-push-f-150 Mon, 15 Dec 2014 00:01:00 EST But even before the new Ford F-150s arrive in showrooms in large numbers, some dealerships can give shoppers a good look at the redesigned pickup truck with video kiosks. Next Pennsylvania gov not quitting on blue Wrangler now http://www.autonews.com/article/20141215/RETAIL03/312159965/next-pennsylvania-gov-not-quitting-on-blue-wrangler-now Mon, 15 Dec 2014 00:01:00 EST Jeep has a history ferrying around heads of state. Some of the most iconic shots of Presidents Franklin D. Roosevelt and Dwight Eisenhower were taken while they were sitting in Jeeps. Exciting stuff, those 'That's not a Buick!' ads http://www.autonews.com/article/20141215/RETAIL03/312159970/exciting-stuff-those-thats-not-a-buick-ads Mon, 15 Dec 2014 00:01:00 EST Buick executives believe the ubiquitous TV commercials they've been running since spring -- "That's not a Buick!" -- are connecting with consumers. Now they've got scientific proof, of sorts. Mazda executives zoom, zoom past dealers http://www.autonews.com/article/20141215/RETAIL07/312159967/mazda-executives-zoom-zoom-past-dealers Mon, 15 Dec 2014 00:01:00 EST Some car companies say thank you to their dealers with a trip to Hawaii. Racing-mad Mazda executives do it by challenging retailers on the track. NACTOY finalists announced http://www.autonews.com/article/20141215/OEM03/312159992/nactoy-finalists-announced Mon, 15 Dec 2014 00:01:00 EST The Ford Mustang, Hyundai Genesis and Volkswagen Golf were named finalists for North American Car of the Year, while the Lincoln MKC, Ford F-150 and Chevy Colorado were named truck/utility finalists. FTC finds fine print too fine, imposes fines http://www.autonews.com/article/20141214/BLOG06/141219928/ftc-finds-fine-print-too-fine-imposes-fines Sun, 14 Dec 2014 00:01:00 EST Dealers should remember Americans are getting older. And while smartphone screens are getting bigger, they're still dinky compared to that big-screen TV on your wall. Think big print. FTC launches second crackdown on auto dealer advertising http://www.autonews.com/article/20141212/RETAIL03/141219940/ftc-launches-second-crackdown-on-auto-dealer-advertising Fri, 12 Dec 2014 14:13:57 EST The Federal Trade Commission today charged two auto dealership groups with violating earlier orders from the FTC to avoid misleading advertising regarding payments and financing, such as improper use of fine print and failure to adequately disclose... Toyota, dealers get pop culture boost on 'Modern Family' http://www.autonews.com/article/20141211/BLOG06/141219961/toyota-dealers-get-pop-culture-boost-on-modern-family Thu, 11 Dec 2014 16:23:56 EST Pop culture can have a powerful impact on social perceptions. In which case, the TV show 'Modern Family' on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode. Why Honda is touting its new 'Green Dealer' guide http://www.autonews.com/article/20141211/BLOG06/141219974/why-honda-is-touting-its-new-green-dealer-guide Thu, 11 Dec 2014 08:00:00 EST Honda is releasing its internal 'Green Dealer' guide today to help automakers and other franchised businesses reduce their carbon footprints. Cars.com cuts 32 Chicago jobs http://www.autonews.com/article/20141210/RETAIL/141219983/cars-com-cuts-32-chicago-jobs Wed, 10 Dec 2014 14:50:54 EST Cars.com cut 32 jobs last week at its Chicago headquarters in a 2.5 percent headcount reduction that comes just months after it was acquired by media giant Gannett. Honda, Mini offer videos for young parents, canine lovers http://www.autonews.com/article/20141209/VIRALVIDEO/312099998/honda-mini-offer-videos-for-young-parents-canine-lovers Tue, 9 Dec 2014 00:01:00 EST Which one of these stars in our newest viral videos appeals to you? The ultimate marketing vehicle? http://www.autonews.com/article/20141208/RETAIL03/312089989/the-ultimate-marketing-vehicle Mon, 8 Dec 2014 00:01:00 EST The center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? For automakers and their technology partners, it's an appetizing thought. Ford's Rewey innovated with SUVs, leasing http://www.autonews.com/article/20141208/OEM02/312089982/fords-rewey-innovated-with-suvs-leasing Mon, 8 Dec 2014 00:01:00 EST Robert Rewey, a former Ford Motor Co. sales and marketing chief who helped make SUVs and other trucks popular by giving them carlike features and promoted leasing as an alternative to traditional financing, died Nov. Lexus adopts bolder, racier persona in ads http://www.autonews.com/article/20141207/RETAIL03/312089971/lexus-adopts-bolder-racier-persona-in-ads Sun, 7 Dec 2014 00:01:00 EST Lexus' advertising is increasingly taking on the personality of its newest models: racier, more daring and with a hint of fun. Lexus is applying that strategy across several channels. Aston Martin reveals DB10 for next Bond film http://www.autonews.com/article/20141204/RETAIL03/141209895/aston-martin-reveals-db10-for-next-bond-film Thu, 4 Dec 2014 11:09:16 EST James Bond will get back behind the wheel of an Aston Martin in Spectre, the next film in the 007 series. But, the secret agent will get in something considerably newer than the DB5 from Skyfall. Cadillac names Publicis Worldwide as new global ad agency http://www.autonews.com/article/20141204/OEM01/141209894/cadillac-names-publicis-worldwide-as-new-global-ad-agency Thu, 4 Dec 2014 11:23:02 EST Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013. Why it will be a different Nissan that returns to the Super Bowl http://www.autonews.com/article/20141204/BLOG06/141209896/why-it-will-be-a-different-nissan-that-returns-to-the-super-bowl Thu, 4 Dec 2014 10:05:03 EST Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February. Chevy Colorado edges Ford F-150 for Motor Trend Truck of the Year honor http://www.autonews.com/article/20141203/RETAIL03/141209934/chevy-colorado-edges-ford-f-150-for-motor-trend-truck-of-the-year Wed, 3 Dec 2014 07:00:00 EST Motor Trend named the 2015 Chevrolet Colorado pickup its Truck of the Year, edging out Ford's aluminum-bodied F-150. Tesla Model S beats out Porsche in owner-satisfaction survey http://www.autonews.com/article/20141203/RETAIL03/141209918/tesla-model-s-beats-out-porsche-in-owner-satisfaction-survey Wed, 3 Dec 2014 10:40:09 EST Tesla Motors drivers were more likely than Porsche owners -- or anyone else -- to say they'd buy their cars again in this year's edition of the closely-watched Consumer Reports buyer survey. Bob Thomas, former U.S. boss of Nissan, dies at 69 http://www.autonews.com/article/20141203/OEM02/141209925/bob-thomas-former-u-s-boss-of-nissan-dies-at-69 Wed, 3 Dec 2014 07:09:58 EST Bob Thomas, who led Nissan's United States sales operations in the 1990s before joining AutoNation and Edmunds, has died in Hawaii. Thomas died November 23 after a brief illness, according to friends and former colleagues. He was 69. Nissan returns to Super Bowl advertising after nearly two decades http://www.autonews.com/article/20141202/RETAIL03/141209947/nissan-returns-to-super-bowl-advertising-after-nearly-two-decades Tue, 2 Dec 2014 10:26:53 EST Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime. Chevrolet, VW brag while Kia, Dodge jam http://www.autonews.com/article/20141202/VIRALVIDEO/312029999/chevrolet-vw-brag-while-kia-dodge-jam Tue, 2 Dec 2014 00:01:00 EST 2014 is almost over, and that means it's time for the annual car company boasting ritual. Chevrolet hires ex-Ford social media manager to bolster strategy http://www.autonews.com/article/20141201/RETAIL03/141209977/chevrolet-hires-ex-ford-social-media-manager-to-bolster-strategy Mon, 1 Dec 2014 13:20:45 EST Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch. Fiat finally confronts 'Fix It Again, Tony' http://www.autonews.com/article/20141201/RETAIL03/312019974/fiat-finally-confronts-fix-it-again-tony Mon, 1 Dec 2014 00:01:00 EST Tony doesn't exist, yet Fiat global brand head Olivier Francois calls Tony "the elephant in the room." And in a new commercial for the Fiat 500X, Francois takes on Tony. Black Friday deals could siphon some auto sales from December http://www.autonews.com/article/20141201/RETAIL01/141209994/black-friday-deals-could-siphon-some-auto-sales-from-december Mon, 1 Dec 2014 07:19:52 EST Black Friday, once associated with big-box retailers and shopping malls, has become a crucial day on the automotive sales calendar. Lincoln MKC: Designers 'should get a high-five' http://www.autonews.com/article/20141201/OEM03/312019966/lincoln-mkc-designers-should-get-a-high-five Mon, 1 Dec 2014 00:01:00 EST Lincoln's new MKC crossover is off to a strong sales start. Reviewers pick nits, but they are minor. Here are highlights from some early reviews. Virtual reality adds lively dimension to auto shows http://www.autonews.com/article/20141201/OEM06/312019972/virtual-reality-adds-lively-dimension-to-auto-shows Mon, 1 Dec 2014 00:01:00 EST The knock on auto shows has always been that, unless you're a gearhead or a consumer shopping for a new vehicle, cars on carpets can be a little boring. Who knew Cadillac's marketing chief told jokes? No one, actually http://www.autonews.com/article/20141201/OEM02/312019977/who-knew-cadillacs-marketing-chief-told-jokes-no-one-actually Mon, 1 Dec 2014 00:01:00 EST Uwe Ellinghaus could use some work on his comedic timing. Or maybe Americans just aren't used to Germans telling jokes. Not in Kansas anymore http://www.autonews.com/article/20141201/RETAIL07/312019979/not-in-kansas-anymore Mon, 1 Dec 2014 00:01:00 EST On Nov. 17, Scholfield Honda, in Wichita, Kan., received an email from Robert Farrell of Aberdeen, N.C., saying one of the dealership's promotional balloons had landed in his backyard -- about 1,180 miles from Wichita. BMW rolls out showpieces http://www.autonews.com/article/20141201/RETAIL03/312019978/bmw-rolls-out-showpieces Mon, 1 Dec 2014 00:01:00 EST BMW will present two of its BMW Art Cars -- a BMW 320 that Roy Lichtenstein used as a canvas in 1977, and a 1989 BMW M3 with artwork by Michael Jagamara Nelson -- at the 2014 Art Basel in Miami Beach, Fla. Cadillac to chart new brand course in N.Y. http://www.autonews.com/article/20141129/RETAIL03/312019988/cadillac-to-chart-new-brand-course-in-n-y Sat, 29 Nov 2014 00:01:00 EST Uwe Ellinghaus doesn't like to see Cadillac explicitly comparing itself to German luxury competitors in its ads. But he's determined to see Cadillac adopt the marketing strategies used by those rivals, including his former employer, BMW. Opel is succeeding in restoring poor image, exec says http://europe.autonews.com/article/20141127/ANE/141129876/opel-is-succeeding-in-restoring-poor-image-exec-says Thu, 27 Nov 2014 00:01:00 EST Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said. Ford Mustang goes to Dubai http://www.autonews.com/article/20141125/VIRALVIDEO/312019999/ford-mustang-goes-to-dubai Tue, 25 Nov 2014 00:01:00 EST Ford is rolling out all the stops for the international debut of its pony car. Fiat takes on 'Fix It Again, Tony' in spot for the 500X http://www.autonews.com/article/20141124/RETAIL03/141129926/fiat-takes-on-fix-it-again-tony-in-spot-for-the-500x Mon, 24 Nov 2014 11:30:03 EST Fiat global brand head Olivier Francois calls Tony 'the elephant in the room.' And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. Chevy will sit out Super Bowl http://www.autonews.com/article/20141124/RETAIL03/311249959/chevy-will-sit-out-super-bowl Mon, 24 Nov 2014 00:01:00 EST After two big plays in the last Super Bowl, Chevrolet may watch from the couch. Chevy Trax marketing will be heavy on digital http://www.autonews.com/article/20141124/RETAIL03/311249957/chevy-trax-marketing-will-be-heavy-on-digital Mon, 24 Nov 2014 00:01:00 EST Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year. Chrysler blitzes American Music Awards http://www.autonews.com/article/20141123/RETAIL03/141129932/chrysler-blitzes-american-music-awards Sun, 23 Nov 2014 23:00:00 EST Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles. How the stars aligned with Chrysler brands http://www.autonews.com/article/20141123/RETAIL03/141129931/how-the-stars-aligned-with-chrysler-brands Sun, 23 Nov 2014 23:00:00 EST How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this. Two-car households will decline, KPMG report predicts http://www.autonews.com/article/20141122/RETAIL03/141129942/two-car-households-will-decline-kpmg-report-predicts Sat, 22 Nov 2014 00:01:00 EST Two-car households may be on the decline as urbanization increases, but they are far from disappearing, a KPMG report said this week. Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future http://www.autonews.com/article/20141120/BLOG06/141129968/chevy-chaparral-2x-vision-gran-turismo-concept-pays-homage-to-past Thu, 20 Nov 2014 15:36:33 EST It's ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports. Alfa Romeo midsize sedan will be unveiled next June http://europe.autonews.com/article/20141120/ANE/141129999/alfa-romeo-midsize-sedan-will-be-unveiled-next-june Thu, 20 Nov 2014 04:04:04 EST Alfa Romeo's new midsized sedan will be unveiled next June, according to sources. The sedan will be positioned in the market between the BMW 3 series and 5 series, sources said. Volkswagen won't advertise during 2015 Super Bowl http://www.autonews.com/article/20141120/RETAIL03/141129979/volkswagen-wont-advertise-during-2015-super-bowl Thu, 20 Nov 2014 11:41:22 EST Volkswagen, which made a huge splash with its 'The Force' Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed. Volvo Cars plots U.S. resurgence with model overhaul http://www.autonews.com/article/20141119/OEM04/141119803/volvo-cars-plots-u-s-resurgence-with-model-overhaul Wed, 19 Nov 2014 10:00:42 EST Chinese-owned Volvo Car Group said today a sweeping overhaul of its model range over the next five years would propel its long-suffering sales volumes in the United States back above 100,000 cars per year. GM getting positive reviews on Wall Street despite record recalls http://www.autonews.com/article/20141119/OEM01/141119807/gm-getting-positive-reviews-on-wall-street-despite-record-recalls Wed, 19 Nov 2014 08:51:36 EST If relative value means anything, GM may be the best buy in the auto industry. %]