Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Fri, 27 Mar 2015 06:00:00 EST Land Rover to consolidate advertising work with agency Spark44 http://www.autonews.com/article/20150327/RETAIL03/150329867/land-rover-to-consolidate-advertising-work-with-agency-spark44 Fri, 27 Mar 2015 08:00:00 EST Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover. Yes, millennials want to see a car dealer, Edmunds says http://www.autonews.com/article/20150327/RETAIL03/150329876/yes-millennials-want-to-see-a-car-dealer-edmunds-says Fri, 27 Mar 2015 08:00:00 EST Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. Dodge monkeys around with CGI in new ads http://www.autonews.com/article/20150326/RETAIL03/150329881/dodge-monkeys-around-with-cgi-in-new-ads Thu, 26 Mar 2015 16:06:52 EST Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's 'Fast N' Loud' to restore order in an ad campaign that launched this month. Acura targets millennials in musical social campaign for ILX http://www.autonews.com/article/20150326/RETAIL03/150329879/acura-targets-millennials-in-musical-social-campaign-for-ilx Thu, 26 Mar 2015 17:29:56 EST Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound. GM switches ad agencies for Silverado http://www.autonews.com/article/20150326/RETAIL03/150329893/gm-switches-ad-agencies-for-silverado Thu, 26 Mar 2015 09:11:00 EST General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth. Texas Ranger Ram concept honors lawmen http://www.autonews.com/article/20150325/OEM04/150329926/texas-ranger-ram-concept-honors-lawmen Wed, 25 Mar 2015 10:30:00 EST Ram today will unveil a concept 2015 Ram 1500 pickup at the Dallas auto show to honor the Texas Rangers -- the historic law-enforcement agency that once brought order to the Lone Star state's rough-and-tumble frontier. 'Top Gear' host Jeremy Clarkson fired by BBC http://www.autonews.com/article/20150325/RETAIL03/150329915/top-gear-host-jeremy-clarkson-fired-by-bbc Wed, 25 Mar 2015 13:19:00 EST The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with strongly worded views, after finding he had physically attacked a producer. Subaru's play for families http://www.autonews.com/article/20150324/VIRALVIDEO/303249999/subarus-play-for-families Tue, 24 Mar 2015 00:01:00 EST Subaru wants to focus on the family in two new spots that made our viral video rankings this week. J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending http://www.autonews.com/article/20150323/RETAIL03/150329957/j-d-power-marketshare-alliance-to-help-automakers-balance-marketing Mon, 23 Mar 2015 15:04:53 EST J.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing campaigns and incentives. Driving schools a chance to rev sales http://www.autonews.com/article/20150323/RETAIL01/303239994/driving-schools-a-chance-to-rev-sales Mon, 23 Mar 2015 00:01:00 EST BMW's Future Retail program includes two driving schools -- programs not only for customers but potential conquests. In era of streaming music, radio rocks on http://www.autonews.com/article/20150322/OEM06/303239991/in-era-of-streaming-music-radio-rocks-on Sun, 22 Mar 2015 00:01:00 EST Radio has proved incredibly resilient, and the auto industry has taken notice, investing in digital radio even as CD players disappear from the dash. This year in the U.S. Infiniti, auto advertisers see digital boost from March Madness http://www.autonews.com/article/20150320/RETAIL03/150329976/infiniti-auto-advertisers-see-digital-boost-from-march-madness Fri, 20 Mar 2015 19:45:00 EST March Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto advertisers such as Infiniti that are going all-in with digital marketing efforts. Jaguar Land Rover starts China recall of Evoque after TV report on quality issues http://europe.autonews.com/article/20150320/ANE/150329997/jaguar-land-rover-starts-china-recall-of-evoque-after-tv-report-on Fri, 20 Mar 2015 05:59:09 EST Jaguar Land Rover has started to recall Range Rover Evoque SUVs in China four days after a report on state-run television said the company didn't handle quality problems properly. Acura mixes a little 'memeness' with March Madness http://www.autonews.com/article/20150319/RETAIL03/150319816/acura-mixes-a-little-memeness-with-march-madness Thu, 19 Mar 2015 18:15:00 EST Acura is adding a little 'memeness' to March Madness with a digital promotion on ESPN.com. Silverado sale, CR-V pleasures http://www.autonews.com/article/20150317/VIRALVIDEO/303179999/silverado-sale-cr-v-pleasures Tue, 17 Mar 2015 00:01:00 EST The Honda CR-V is depicted as a pleasure rather than a passenger vehicle. Justices paved way for suit against TrueCar http://www.autonews.com/article/20150316/LEGALFILE/303169960/justices-paved-way-for-suit-against-truecar Mon, 16 Mar 2015 00:01:00 EST The dealer lawsuit accusing vehicle-shopping site TrueCar Inc. of false advertising was made possible by a unanimous Supreme Court decision last March, which opened the door for dealers representing 117 new-car franchises to file the suit last week. VW, Mercedes, JLR, Nissan targeted by China TV show http://europe.autonews.com/article/20150316/ANE/150319904/vw-mercedes-jlr-nissan-targeted-by-china-tv-show Mon, 16 Mar 2015 05:43:56 EST Volkswagen, Mercedes and Nissan said they are probing allegations aired by Chinese state TV that they oversold repairs and spare parts to drivers. Media criticism can dent reputations and drag on sales in the world's biggest auto market. 'House of Cards' Lexus line lights up Twittersphere http://www.autonews.com/article/20150316/RETAIL03/303169974/house-of-cards-lexus-line-lights-up-twittersphere Mon, 16 Mar 2015 00:01:00 EST "I want the Lexus," says Viktor Petrov, fictional Russian president in an episode of the hit series "House of Cards." A nifty bit of product placement? No, but darn memorable. Cadillac Europe will be run by former BMW executive http://europe.autonews.com/article/20150315/ANE/150319972/cadillac-europe-will-be-run-by-former-bmw-executive Sun, 15 Mar 2015 00:01:00 EST GM has appointed veteran BMW executive Andreas Schaaf as its new Cadillac chief in Europe. Schaaf replaces Thomas Sedran, a former interim CEO at Opel, who is leaving the automaker. Buick has a March Madness tourney of its own http://www.autonews.com/article/20150315/RETAIL03/150319907/buick-has-a-march-madness-tourney-of-its-own Sun, 15 Mar 2015 19:00:00 EST Buick is joining in on the March Madness bracket craze with its own 'Sweet 16.' The brand on Monday is launching the Bracket Showdown, which pits 16 trick-shot artists in a tournament-style online promotion on Buick.com. Toyota ad hits bad guitar note http://www.autonews.com/article/20150314/RETAIL03/303169964/toyota-ad-hits-bad-guitar-note Sat, 14 Mar 2015 00:01:00 EST Toyota is in trouble with an author who reunited blues legend B.B. King with one of his favorite Gibson "Lucille" guitars. In a lawsuit, the author says the automaker used his story in a TV commercial without his permission. Dodge stops taking Hellcat orders to tackle big backlog http://www.autonews.com/article/20150313/RETAIL03/150319920/dodge-stops-taking-hellcat-orders-to-tackle-big-backlog Fri, 13 Mar 2015 17:00:00 EST Fiat Chrysler has stopped taking orders for the Dodge Challenger and Charger SRT Hellcats so it can work through a lengthy backlog. Toyota signs on as global Olympics sponsor http://www.autonews.com/article/20150313/RETAIL03/150319934/toyota-signs-on-as-global-olympics-sponsor Fri, 13 Mar 2015 07:05:25 EST Toyota signed on as a worldwide Olympics sponsor Friday in a long-term deal reportedly worth $835 million. The deal starts in 2017 and runs through the 2024 Olympics, including the 2020 summer games in Tokyo. Safety highlights, mpg, limited-time offers can make digital ads more effective, study says http://www.autonews.com/article/20150312/RETAIL03/150319959/safety-highlights-mpg-limited-time-offers-can-make-digital-ads-more Thu, 12 Mar 2015 09:00:00 EST Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report. Honda ads will urge drivers to seek Takata airbag fixes http://www.autonews.com/article/20150312/OEM11/150319958/honda-ads-will-urge-drivers-to-seek-takata-airbag-fixes Thu, 12 Mar 2015 08:00:00 EST American Honda on Monday will launch an ad campaign urging owners to fix vehicles recalled for Takata airbag inflators at risk of exploding during a crash. Fans demand BBC reinstate 'Top Gear' host Clarkson http://www.autonews.com/article/20150311/OEM02/150319966/fans-demand-bbc-reinstate-top-gear-host-clarkson Wed, 11 Mar 2015 13:34:39 EST Nearly 450,000 fans from around the world have backed a petition calling for British presenter Jeremy Clarkson to be reinstated to his job hosting the "Top Gear" motoring show after the BBC suspended him following a "fracas" with a producer. BBC suspends 'Top Gear' host Jeremy Clarkson after fracas http://www.autonews.com/article/20150310/RETAIL03/150319984/bbc-suspends-top-gear-host-jeremy-clarkson-after-fracas Tue, 10 Mar 2015 13:36:05 EST Britain's BBC said today it suspended Jeremy Clarkson, the host of the globally popular "Top Gear" show, after he was involved in a fracas with one of the broadcaster's producers. 2015 Ford Mustang with turbo 4 is no 'EcoDud' http://www.autonews.com/article/20150310/CRITICS_CORNER/150319990/2015-ford-mustang-with-turbo-4-is-no-ecodud Tue, 10 Mar 2015 10:02:45 EST It's been nearly 20 years since Ford offered a four-cylinder engine in the Mustang. But the 2.3-liter EcoBoost four in the redesigned 2015 model is getting good reviews for its strong performance. Here are a few snippets from road tests. Car commercial plays trick on viewers' mind http://www.autonews.com/article/20150310/VIRALVIDEO/303109999/car-commercial-plays-trick-on-viewers-mind Tue, 10 Mar 2015 00:01:00 EST Skoda has a new spot capturing attention online. TrueCar sued by dealers for 'false advertising' http://www.autonews.com/article/20150309/RETAIL/150309842/truecar-sued-by-dealers-for-false-advertising Mon, 9 Mar 2015 17:45:00 EST Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. Dodge extends ties with 'Fast and Furious' movie series http://www.autonews.com/article/20150309/RETAIL03/150309838/dodge-extends-ties-with-fast-and-furious-movie-series Mon, 9 Mar 2015 16:30:00 EST Dodge is continuing its partnership with the high-octane 'Fast and Furious' movie franchise with the upcoming Furious 7. Dealership groups give soft sell a Hollywood twist http://www.autonews.com/article/20150309/RETAIL03/303099954/dealership-groups-give-soft-sell-a-hollywood-twist Mon, 9 Mar 2015 00:01:00 EST Waikem Auto Family expects to fill a century-old theater in Massillon, Ohio, with 150 customers and guests for the premiere of a new family film, Little Boy. GM spends big to raise GMC profile http://www.autonews.com/article/20150309/RETAIL03/303099960/gm-spends-big-to-raise-gmc-profile Mon, 9 Mar 2015 00:01:00 EST General Motors plans to roughly double its investment in GMC, which until now has largely flown under the radar despite being GM's No. 2 volume brand and a big money maker. Hyundai hires golf celeb to pitch Genesis, show it's a luxury player http://www.autonews.com/article/20150309/RETAIL03/303099955/hyundai-hires-golf-celeb-to-pitch-genesis-show-its-a-luxury-player Mon, 9 Mar 2015 00:01:00 EST Seeking more customers for its upscale Genesis, Hyundai is relying on a tried-and-true interest of affluent shoppers: golf. Tonka grows up http://www.autonews.com/article/20150309/RETAIL03/150309869/tonka-grows-up Mon, 9 Mar 2015 00:01:00 EST Ford knows the first truck most boys loved was not an F-150, but a Tonka. So last week, it had some fun at the annual NTEA Work Truck Show in Indianapolis by showing a real, working, life-size Tonka dump truck based on an F-750. GMC ads: 'This is precision' http://www.autonews.com/article/20150309/RETAIL03/303099956/gmc-ads-this-is-precision Mon, 9 Mar 2015 00:01:00 EST You won't see GMC trucks clambering over rocks in new commercials that are part of the brand's broadest advertising campaign in 15 years, Toyota Financial adds products, bolsters support http://www.autonews.com/article/20150309/FINANCE_AND_INSURANCE/303099948/toyota-financial-adds-products-bolsters-support Mon, 9 Mar 2015 00:01:00 EST Toyota Financial Services is taking a more aggressive marketing stance this year to improve customer retention. Surveys can lie, but the brain knows if shoppers like ads http://www.autonews.com/article/20150307/RETAIL03/150309874/surveys-can-lie-but-the-brain-knows-if-shoppers-like-ads Sat, 7 Mar 2015 00:01:00 EST Auto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Lexus gets lucky on House of Cards http://www.autonews.com/article/20150306/BLOG06/150309866/lexus-gets-lucky-on-house-of-cards Fri, 6 Mar 2015 17:11:19 EST When a fictional Russian president says, 'I want the Lexus' while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota's luxury arm that the writers of... Why Renault should plan a U.S. return http://www.autonews.com/article/20150306/BLOG06/150309875/why-renault-should-plan-a-u-s-return Fri, 6 Mar 2015 14:07:50 EST France's Renault brand will eventually return to the US market, I do predict. Not any time soon, I will concede. But sooner or later. GM hires new media-strategy director http://www.autonews.com/article/20150305/OEM02/150309895/gm-hires-new-media-strategy-director Thu, 5 Mar 2015 12:33:41 EST General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1. Cadillac gets 'daring'; VW takes on old wives' tales http://www.autonews.com/article/20150303/VIRALVIDEO/303039998/cadillac-gets-daring-vw-takes-on-old-wives-tales Tue, 3 Mar 2015 00:01:00 EST Cadillac's rebranding is well underway. If our weekly viral video ranking is any indication, it's working. Caddy works on twin-turbo, V-8-powered CT6 http://www.autonews.com/article/20150302/OEM04/303029984/caddy-works-on-twin-turbo-v-8-powered-ct6 Mon, 2 Mar 2015 00:01:00 EST The Cadillac CT6 sedan eventually will get a performance model with a twin-turbocharged V-8 engine. GMC doubles down with 10-year plan to boost U.S. share to 5% http://www.autonews.com/article/20150302/RETAIL03/150309984/gmc-doubles-down-with-10-year-plan-to-boost-u-s-share-to-5 Mon, 2 Mar 2015 12:30:00 EST General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. CLA's minor dings put a big dent in Mercedes' rating http://www.autonews.com/article/20150302/RETAIL03/303029957/cla-s-minor-dings-put-a-big-dent-in-mercedes-8217-rating Mon, 2 Mar 2015 00:01:00 EST It wasn't cranky engines, shiftless transmissions or funky infotainment systems that sunk Mercedes-Benz last week in the Consumer Reports Car Brand Report Cards. VW and Bjork collaborate on a 'Sound Journey' http://www.autonews.com/article/20150302/RETAIL03/303029959/vw-and-bjork-collaborate-on-a-sound-journey Mon, 2 Mar 2015 00:01:00 EST Volkswagen has sponsored New York's Museum of Modern Art since 2011. This year, VW is helping to make some art for MoMA: an interactive soundscape for an exhibit on Icelandic musician Bjork's three-decade career. Chevy Trax 'Hidden Gems' campaign leverages social media http://www.autonews.com/article/20150227/RETAIL03/150229859/chevy-trax-hidden-gems-campaign-leverages-social-media Fri, 27 Feb 2015 15:21:50 EST Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed 'Hidden Gems.' Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game http://www.autonews.com/article/20150226/RETAIL03/150229883/mini-designers-dream-up-a-racy-clubman-for-gran-turismo-6-video-game Thu, 26 Feb 2015 15:59:11 EST Mini has joined a growing list of automakers that have released high-performance concepts for 'Gran Turismo 6' on the PlayStation 3 game system. Fiat Chrysler to review its digital agency business, report says http://www.autonews.com/article/20150226/RETAIL03/150229886/fiat-chrysler-to-review-its-digital-agency-business-report-says Thu, 26 Feb 2015 12:37:13 EST Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News. Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti drop http://www.autonews.com/article/20150224/RETAIL03/150229935/buick-cracks-top-10-on-consumer-reports-report-card-acura-mercedes Tue, 24 Feb 2015 12:45:00 EST Buick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from Consumer Reports. Lexus finished No. 1 for the third straight year, ahead of a rising Mazda. %]