Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Sun, 26 Mar 2017 06:00:00 EST Autos a no-show on list of advertising stars http://www.autonews.com/article/20170324/BLOG06/170329890/autos-a-no-show-on-list-of-advertising-stars Fri, 24 Mar 2017 15:02:19 EST Advertising Age, a sister publication to Automotive News, published its annual '40 Under 40' list of standout individuals. Not one was from the auto industry. AutoNews Now: March toward higher mpg inevitable? http://www.autonews.com/article/20170324/VIDEO/303249982/autonews-now-march-toward-higher-mpg-inevitable Fri, 24 Mar 2017 14:45:00 EST Midterm review won't stop march toward tougher mpg, experts say; Ford, Lyft join YouTube ad exodus; Sales rise predicted; VW's latest compliance boss; Toyota billboard clears the air. GM plans digital signage push across U.S. dealerships http://www.autonews.com/article/20170322/RETAIL03/170329932/gm-plans-digital-signage-push-across-u-s-dealerships Wed, 22 Mar 2017 18:00:00 EST GM plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The signage will tailor marketing messages for Chevrolet, Buick and GMC stores. Sage Auto settled with FTC to avoid costly litigation, its attorney says http://www.autonews.com/article/20170322/FINANCE_AND_INSURANCE/170329961/sage-auto-settled-with-ftc-to-avoid-costly-litigation-its-attorney Wed, 22 Mar 2017 11:30:00 EST Sage Automotive Group and its owners settled federal charges last week that the group used deceptive and unfair sales and financing practices. Renault's dance move tames Dodge's raging beast http://www.autonews.com/article/20170322/VIRALVIDEO/303239999/renaults-dance-move-tames-dodges-raging-beast Wed, 22 Mar 2017 00:01:00 EST Dodge unleashed it's latest caged animal -- the Challenger SRT Demon -- in a new entry to our weekly viral video chart. But it's wasn't enough to tame the dance moves shown off in our highest-rated new video for the Renault Kwid. Honda split with media-buying agency over lack of trust, report says http://www.autonews.com/article/20170321/RETAIL03/170329964/honda-split-with-media-buying-agency-over-lack-of-trust-report-says Tue, 21 Mar 2017 15:18:50 EST Honda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported. VW's 'Luv Bug' ad promotes size of new Atlas crossover http://www.autonews.com/article/20170321/RETAIL03/170329988/vws-luv-bug-ad-promotes-size-of-new-atlas-crossover Tue, 21 Mar 2017 16:00:00 EST Just in time for spring, Volkswagen of America premiered a TV spot called 'Luv Bug' that promotes the size of its new 2018 Atlas crossover -- and its value for growing a family. Nissan promotes several key executives in U.S., globally http://www.autonews.com/article/20170321/OEM02/170329962/nissan-promotes-several-key-executives-in-u-s-globally Tue, 21 Mar 2017 15:35:50 EST Nissan North America will promote several US sales, marketing, planning and manufacturing directors and executives, with some receiving new global roles. BMW Mini's longtime U.S. ad agency resigns account before review http://www.autonews.com/article/20170320/RETAIL03/170329986/bmw-minis-longtime-u-s-ad-agency-resigns-account-before-review Mon, 20 Mar 2017 16:41:48 EST Butler Shine Stern and Partners has resigned as U.S. advertising agency for BMW's Mini brand, a move that comes ahead of the automaker's upcoming creative review. AutoNews Now: Discounts and markups on Chevy Bolt http://www.autonews.com/article/20170320/VIDEO/303209936/autonews-now-discounts-and-markups-on-chevy-bolt Mon, 20 Mar 2017 15:30:00 EST Some getting discounts on Chevy Bolt, others paying a premium; Audi's three-EV plan; Uber exec quits amid chaos; BMW CEO to Trump: U.S. 'our second home'; A bouncing baby VW? Toyota expands sponsorship deals for 2018 Winter Olympics http://www.autonews.com/article/20170317/RETAIL03/170319844/toyota-expands-sponsorship-deals-for-2018-winter-olympics Fri, 17 Mar 2017 14:45:26 EST Toyota is putting U.S. Figure Skating and U.S. Speedskating under its sponsorship umbrella for the 2018 Olympic Winter Games in PyeongChang, South Korea. There are some things you just don't buy online http://www.autonews.com/article/20170316/BLOG06/170319866/there-are-some-things-you-just-dont-buy-online Thu, 16 Mar 2017 16:11:03 EST Some industry experts predict consumers are ready to jump into online car buying. Oh, really? AutoNews Now: Trump grants more time for mpg debate http://www.autonews.com/article/20170315/VIDEO/303159978/autonews-now-trump-grants-more-time-for-mpg-debate Wed, 15 Mar 2017 15:15:00 EST In Detroit, Trump grants more time for mpg debate; 30 cities vow to buy EVs; GM to lay off 1,100, then rehire 500; Audi CEO: No repeat of diesel crisis; Ford recalls '17 Mustang. Nissan Europe promotes French exec to sales and marketing chief http://europe.autonews.com/article/20170315/ANE/170319908/nissan-europe-promotes-french-exec-to-sales-and-marketing-chief Wed, 15 Mar 2017 09:05:42 EST Nissan Europe named Philippe Saillard as its new head of sales and marketing, a promotion from his current role as vice president for sales. Holden helps out paradegoers http://www.autonews.com/article/20170315/VIRALVIDEO/303159999/holden-helps-out-paradegoers Wed, 15 Mar 2017 00:01:00 EST In the latest spot to join our weekly viral video charts, Holden helps out with parade festivities. Sage Automotive to pay $3.6 million to settle FTC charges http://www.autonews.com/article/20170314/RETAIL07/170319927/sage-automotive-to-pay-3-6-million-to-settle-ftc-charges Tue, 14 Mar 2017 13:54:00 EST Sage Automotive and its owners agreed to settle federal charges that the dealership group used deceptive and unfair sales and financing practices. Premium brands jump into mobile madness http://www.autonews.com/article/20170313/RETAIL03/303139984/premium-brands-jump-into-mobile-madness Mon, 13 Mar 2017 00:01:00 EST The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV. Bentley returns to marketing formula that made it famous http://www.autonews.com/article/20170311/RETAIL03/303139985/boys-are-back-at-bentley Sat, 11 Mar 2017 00:01:00 EST The racing-driven marketing formula that helped build the Bentley legend back in the 1920s is enjoying another strong run now as CEO Wolfgang Duerheimer works to reinvigorate a brand that had gone stale. Cadillac shows unity in Oscars ad http://www.autonews.com/article/20170308/VIRALVIDEO/303089999/cadillac-shows-unity-in-oscars-ad Wed, 8 Mar 2017 00:01:00 EST In the latest spot to top our weekly viral video charts, Cadillac uses an ad in an attempt to bridge political divides. VW hopes Arteon's hi-tech will lure BMW, Mercedes buyers http://europe.autonews.com/article/20170307/ANE/170309826/vw-hopes-arteons-hi-tech-will-lure-bmw-mercedes-buyers Tue, 7 Mar 2017 10:00:29 EST Volkswagen is debuting advanced safety and comfort equipment in the Arteon, in a bid to persuade upper management executives and entrepreneurs who drive a Mercedes E class or a BMW 5 series to buy its new flagship sedan. Doctored car photos become click-bait http://www.autonews.com/article/20170306/RETAIL03/303069960/doctored-car-photos-become-click-bait Mon, 6 Mar 2017 00:01:00 EST As news organizations and the Trump administration battle over 'fake news,' some automakers are facing a new challenge on social media: "Fake ads." Millennials aren't so car-averse after all http://www.autonews.com/article/20170306/RETAIL01/303069989/millennials-arent-so-car-averse-after-all Mon, 6 Mar 2017 00:01:00 EST After years of hand-wringing on the part of automakers and dealers, the results are finally in: Millennials -- wait for it -- also like to buy new automobiles. Ford service network turns to 'Rock' for stability http://www.autonews.com/article/20170306/RETAIL05/303069996/ford-service-network-turns-to-rock-for-stability Mon, 6 Mar 2017 00:01:00 EST Ford hopes Dwayne 'The Rock' Johnson can boost sales at its service centers by convincing customers to choose Ford over third-party repair shops. FCA may dial down rotary shifters http://www.autonews.com/article/20170306/OEM06/303069965/fca-may-dial-down-rotary-shifters Mon, 6 Mar 2017 00:01:00 EST After shifting to rotary dial shifters on some of its vehicles, Fiat Chrysler may now shift back. Uber's PR challenges create opening for rivals http://www.autonews.com/article/20170305/MOBILITY/303069955/ubers-pr-challenges-create-opening-for-rivals Sun, 5 Mar 2017 00:01:00 EST Uber CEO Travis Kalanick said something last week that was out of character for the Silicon Valley agitator: He admitted it was time to grow up. Honda's multiplatform partnership with Fox's 'Star' to feature Honda Stage http://www.autonews.com/article/20170303/RETAIL03/170309914/hondas-multiplatform-partnership-with-foxs-star-to-feature-honda Fri, 3 Mar 2017 11:44:05 EST American Honda said it plans to let its Honda Stage music venue in Atlanta serve as the platform for a nationally televised program. Tesla will run contest for homemade commercials -- Musk http://www.autonews.com/article/20170302/RETAIL03/170309942/tesla-will-run-contest-for-homemade-commercials-musk Thu, 2 Mar 2017 11:05:41 EST In response to a letter by a fifth grade student, Tesla CEO Elon Musk tweeted that the company will hold a contest for homemade advertisements. First Shift: Feb. U.S. sales winners, losers http://www.autonews.com/article/20170302/VIDEO/303029959/first-shift-feb-u-s-sales-winners-losers Thu, 2 Mar 2017 08:30:00 EST Feb. U.S. sales winners, losers; High winds strip Ford HQ of iconic blue oval; Land Rover previews Velar; Elon Musk takes advice from a fifth-grader; Mazda's master ad campaign. Chevrolet pits man against machine in tech-heavy Camaro film http://www.autonews.com/article/20170301/RETAIL03/170309969/chevrolet-pits-man-against-machine-in-tech-heavy-camaro-film Wed, 1 Mar 2017 13:47:27 EST To commemorate the 50th anniversary of the Camaro, Chevrolet is releasing an augmented-reality film born of its partnership with video game developer Epic Games and The Mill, a virtual reality studio. Audi, Porsche, BMW top U.S. magazine brand rankings http://europe.autonews.com/article/20170301/ANE/170309999/audi-porsche-bmw-top-u-s-magazine-brand-rankings Wed, 1 Mar 2017 03:35:00 EST German automakers dominated a top U.S. magazine's annual ranking of automotive brands, with Audi leading ahead of Porsche and BMW. However, some German brands struggled as the core VW marque and Mercedes dropped down the list. Nissan subs in soccer fan for ad campaign http://www.autonews.com/article/20170301/VIRALVIDEO/303019999/nissan-subs-in-soccer-fan-for-ad-campaign Wed, 1 Mar 2017 00:01:00 EST Nissan replaced an injured soccer player with a fan in the latest spot to top our weekly viral video charts. AutoNews Now: Audi tops Consumer Reports ranking http://www.autonews.com/article/20170228/VIDEO/302289954/autonews-now-audi-tops-consumer-reports-ranking Tue, 28 Feb 2017 18:00:00 EST Audi again tops Consumer Reports ranking, Tesla best domestic marque; U.S. inventory build-up; Peek at Mitsubishi's Eclipse Cross; Volvo loads next XC60 with safety tech. Audi repeats as Consumer Reports' top brand; Tesla leads domestics http://www.autonews.com/article/20170228/RETAIL03/170229824/audi-repeats-as-consumer-reports-top-brand-tesla-leads-domestics Tue, 28 Feb 2017 12:45:00 EST Audi paced the industry for the second consecutive year in Consumer Reports' latest Brand Report Card, while Tesla was the highest-ranked domestic brand -- ending Buick's three-year streak. Shift to fancy gear knobs draws ire of Consumer Reports http://www.autonews.com/article/20170228/OEM03/170229811/shift-to-fancy-gear-knobs-draws-ire-of-consumer-reports Tue, 28 Feb 2017 16:05:38 EST Automakers have been replacing traditional gear shifts with buttons, knobs and wheels to spruce up vehicle interiors -- but that is confusing motorists and diminishing safety, Consumer Reports says. Toyota ramps up winter sports marketing with Burton Snowboards partnership http://www.autonews.com/article/20170228/RETAIL03/170229819/toyota-ramps-up-winter-sports-marketing-with-burton-snowboards Tue, 28 Feb 2017 13:00:17 EST Toyota is snowballing its support for winter sports with a multiyear partnership with Burton Snowboards. How to sell mobility services http://www.autonews.com/article/20170227/MOBILITY/302279978/how-to-sell-mobility-services Mon, 27 Feb 2017 00:01:00 EST Automakers are going all in on mobility, but it will take more than big investments to get new services off the ground. The millennials are coming http://www.autonews.com/article/20170227/RETAIL/302279963/the-millennials-are-coming Mon, 27 Feb 2017 00:01:00 EST So you thought millennials didn't care about owning cars? Think again. They're the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020. First Shift: New look at self-driving cars http://www.autonews.com/article/20170227/VIDEO/302279921/first-shift-new-look-at-self-driving-cars Mon, 27 Feb 2017 08:30:00 EST U.S. to review guidance on self-driving cars; Honda prioritizes size, price over range for Clarity EV; Takata to face judge; Most track-capable Camaro; Subaru hoping Impreza will impress Gen Y. Millennials won't compromise on technology http://www.autonews.com/article/20170227/RETAIL/302279966/millennials-wont-compromise-on-technology Mon, 27 Feb 2017 00:01:00 EST Millennials are at ease with digital technology. That makes the 18- to 34-year-olds less willing to compromise on the features they want, experts say. AutoNation captures growth of millennials http://www.autonews.com/article/20170227/RETAIL07/302279965/autonation-captures-growth-of-millennials Mon, 27 Feb 2017 00:01:00 EST As a percentage of its new-vehicle sales, millennials grew from 9 percent in 2010 to 22 percent through the third quarter last year, Autonation found. Why did they buy? Millennials explain http://www.autonews.com/article/20170227/RETAIL/302279964/why-did-they-buy-millennials-explain Mon, 27 Feb 2017 00:01:00 EST Two millennial buyers explain their decisions to purchase a new car. Subaru sees Impreza as gateway to young buyers http://www.autonews.com/article/20170225/RETAIL03/302279981/subaru-sees-impreza-as-gateway-to-young-buyers Sat, 25 Feb 2017 00:01:00 EST How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza. New Audi S5 Coupe campaign pits man against beast http://www.autonews.com/article/20170224/RETAIL03/170229880/new-audi-s5-coupe-campaign-pits-man-against-beast Fri, 24 Feb 2017 15:32:09 EST Audi is launching a new ad campaign for the 2018 S5 Coupe, slated to hit dealerships this spring. The ad, titled 'Monster,' was released Friday, targeting thrill-seeking drivers. AutoNews Now: Flat sales, fat spiffs in Feb. http://www.autonews.com/article/20170224/VIDEO/302249972/autonews-now-flat-sales-fat-spiffs-in-feb Fri, 24 Feb 2017 15:45:00 EST Forecasters see flat Feb. sales, fat spiffs; Peek at VW Arteon; Tesla's cash-burning ways; Pensions hang over Opel talks; Cadillac takes on 'nation divided' in Oscars ad. Acura lands jersey sponsorship deal with Columbus Crew soccer club http://www.autonews.com/article/20170224/RETAIL03/170229910/acura-lands-jersey-sponsorship-deal-with-columbus-crew-soccer-club Fri, 24 Feb 2017 12:00:00 EST Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons. Cadillac takes on 'divided nation' in Oscars ad http://www.autonews.com/article/20170224/RETAIL03/170229892/cadillac-takes-on-divided-nation-in-oscars-ad Fri, 24 Feb 2017 10:21:26 EST Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided. Man and machine highlight Lexus spot http://www.autonews.com/article/20170222/VIRALVIDEO/302229998/man-and-machine-highlight-lexus-spot Wed, 22 Feb 2017 00:01:00 EST Lexus showcases the sporty LC 500 in the latest spot to top our weekly viral video charts. Boost ad budget to challenge web sales http://www.autonews.com/article/20170220/RETAIL03/302209997/boost-ad-budget-to-challenge-web-sales Mon, 20 Feb 2017 00:01:00 EST The best thing to do to compete with the growth of online sales is to increase your advertising budget, writes one reader. AutoNews Now: Ford's self-driving wake-up call http://www.autonews.com/article/20170217/VIDEO/302179970/autonews-now-fords-self-driving-wake-up-call Fri, 17 Feb 2017 15:30:00 EST Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice. Autotrader, Kia capitalize on NBA All-Star Weekend festivities http://www.autonews.com/article/20170217/RETAIL03/170219823/autotrader-kia-capitalize-on-nba-all-star-weekend-festivities Fri, 17 Feb 2017 17:27:38 EST Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber. %]