Automotive News Marketing News Feed News, blogs and commentary from the leader in North American automotive news en-us Sat, 23 May 2015 06:00:00 EST How BMW saleswoman builds rapport, trust and her brand on social media Fri, 22 May 2015 12:02:41 EST The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. Jeep leads Detroit's return to Tokyo Motor Show Fri, 22 May 2015 06:25:30 EST For the first time in nearly a decade, a Detroit automaker will exhibit at the Tokyo Motor Show. Jeep -- the best-selling U.S. brand in Japan -- will return when doors open in October. VW will evaluate ad agency work, report says Fri, 22 May 2015 11:40:28 EST Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News. Audi will enhance Chinese connected-car services with Baidu Fri, 22 May 2015 06:32:55 EST Audi will enhance its connected-car services in China by jointly developing navigation map data, positioning algorithms and point-of-interest functions with China's Web services provider Baidu as it seeks to meet growing demand for driver-assistance... Mazda's new mantra: 'Driving Matters' Thu, 21 May 2015 03:00:00 EST Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters." Citroen creates Trip Advisor-style Web forum Thu, 21 May 2015 00:01:00 EST Citroen has launched a website where customers can rate their experiences at dealerships and workshops in France, the UK and Germany. Nissan injects some Poison into spot Tue, 19 May 2015 00:01:00 EST This week's hottest viral video stars Bret Michaels of glam metal band Poison. VW gets Mom involved in ad war with FCA Mon, 18 May 2015 00:01:00 EST And now for the grudge report: In the latest round of provocation involving Volkswagen and Fiat Chrysler, sedans from Chrysler and Dodge have been cast in unflattering supporting roles in a TV spot for VW's diesel Passat. Celebrating David Letterman's top 10 automotive moments Mon, 18 May 2015 00:01:00 EST David Letterman, whose final 'Late Show' airs Wednesday night, is quite a car buff, keeping his collection hidden away, a CBS spokesman says. Here's a look at his top 10 automotive moments. Sales staffers seek to brand themselves Mon, 18 May 2015 00:01:00 EST Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. N.C. dealer stays flexible to win Hispanic sales Mon, 18 May 2015 00:01:00 EST Summary: A North Carolina Nissan dealer builds a sales department to appeal to the growing local Hispanic market. Flexibility is a key to success. AutoNation marks milestone with $20 million ad campaign Mon, 18 May 2015 00:01:00 EST AutoNation is celebrating a pending milestone #8212; 10 million vehicles sold #8212; with its largest advertising campaign in history. The auto retailer run national television ads for the first time as part of the $20 million campaign. Marketers pitch family, sports across cultures Mon, 18 May 2015 00:01:00 EST Faced with a rapidly diversifying customer base, the auto industry's top marketing minds are increasingly turning to a pair of unifying forces: family and sports. Sales to Hispanics outpacing the market Mon, 18 May 2015 00:01:00 EST Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is. And in fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years. Far from Sun Belt, a warm welcome for Hispanics Mon, 18 May 2015 00:01:00 EST Hispanic buyers are not limited to the "smile states." A dealership in Minnesota is posting sales gains by understanding Hispanic culture. Hispanic buyers help lift Mitsubishi store from the brink of bankruptcy Mon, 18 May 2015 00:01:00 EST Mission Mitsubishi of San Antonio was selling barely 30 vehicles a month and on the verge of bankruptcy in 2011. Then its new owners embraced Hispanic marketing. Retiring GM director Isdell sees turnaround taking 10 years Thu, 14 May 2015 14:03:40 EST Retiring GM board member Neville Isdell has a parting message for CEO Mary Barra: Yes, GM has come a long way since the bankruptcy and is in capable hands, but the turnaround is far from complete. Hyundai, Volvo, Mercedes take steps toward Internet car sales Thu, 14 May 2015 00:01:00 EST Hyundai, Volvo and Mercedes are experimenting more boldly with online sales, but they are careful to avoid straining their relations with dealers as they create and deploy tools that make it possible for the bulk of the transaction to take place... Auto marketers focus on diversity, sports Wed, 13 May 2015 10:40:10 EST What's on the minds of some of the top marketing gurus in the automotive industry? Sports and diversity. Nissan gives away races; Ford's Mother's Day test drive Tue, 12 May 2015 00:01:00 EST This week saw two automakers try two very different approaches to the classic test drive. Buick targets affluent viewers of 'black-ish,' 'Knife Fight' Mon, 11 May 2015 00:01:00 EST GM's Buick has launched a big product placement with ABC's hit comedy blackish and other shows. The brand hopes to attract affluent multicultureal attention to its products and shatter outdated stereotypes of the brand. The evolution of the Hellcat logo Mon, 11 May 2015 14:53:26 EST The Hellcat was never meant to be a tame kitty. Ford sweated details to improve launches Mon, 11 May 2015 00:01:00 EST When Ford began building the aluminum-bodied version of its most profitable vehicle last year, the automaker set out to avoid the glitches that had hobbled other launches. Mustang's mettle tested on the autobahn Mon, 11 May 2015 00:01:00 EST Ford last week began introducing the latest generation of the Mustang to European auto writers. The location: Germany. The first media to set foot in the iconic American sports coupe were jurors who vote for European Car of the Year. Vive la Ford: French army picks Rangers Mon, 11 May 2015 00:01:00 EST The French Army is buying 1,000 Ford Rangers to begin replacing its aging fleet of Peugeot P4 jeeps, The New York Times reported last week. Well-heeled houseguests experience Lincoln luxury Mon, 11 May 2015 00:01:00 EST Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the colors and high-end materials of its Black Label auto trim. Love 'em or hate 'em, handle call centers the right way Mon, 11 May 2015 00:01:00 EST Business development centers can help dealers handle prospects, but 90 percent are underperforming, says BDC authority. Orlando dealership taps Hispanic chambers of commerce for email gold Mon, 11 May 2015 00:01:00 EST Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla. Ads in Spanish can open dealerships' doors Mon, 11 May 2015 00:01:00 EST With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors. E-commerce director: Run to mobile, away from herd Mon, 11 May 2015 00:01:00 EST Justin Brun co-founder of Dynamic Beacon, a digital agency for auto dealerships, says many dealerships still lack satisfying experiences for shoppers who use smartphones. And many dealership websites aren't Google friendly. Tucker's approach with Nissan: Efficient tenacity Mon, 11 May 2015 00:01:00 EST Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects. BMW expands event marketing after success in '14 Mon, 11 May 2015 00:01:00 EST BMW is expanding its event marketing because 25 percent of last year's participants who drove a vehicle later bought one, says BMW's chief marketer. Pre-roll video ads build traffic for 2 Phoenix Chevy stores Mon, 11 May 2015 00:01:00 EST A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on. Porsche takes it to the track in China Mon, 11 May 2015 00:01:00 EST Porsche is building in China a small, one-mile race track for close to 25 million euros ($28 million). The track will allow Porsche owners to experience hard acceleration or feel the g-forces tug during a hard corner. How Dodge stoked viral flame for Hellcats Sun, 10 May 2015 00:01:00 EST The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Chevy seeks youthful audience with humor, surprises Sun, 10 May 2015 00:01:00 EST Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting. Cadillac dealers treading water until de Nysschen's vision materializes Sun, 10 May 2015 00:01:00 EST Cadillac dealers are caught between the short-term pain of lackluster sales and brand chief Johan de Nysschen's vision of a brighter future. Inside the mind of Fiat Chrysler's marketing boss Sat, 9 May 2015 00:01:00 EST Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition. Dealertrack, Autobytel digest acquisitions Fri, 8 May 2015 13:12:08 EST Dealertrack Technologies and Autobytel, vendors to auto dealers, are benefiting from the hot vehicle-sales market even if they are trying to absorb acquisitions made last year, the companies said in separate earnings announcements this week. Porsche's Atlanta center opens in June Thu, 7 May 2015 11:30:00 EST Beginning in June, potential Porsche buyers can test drive the brand's cars and crossovers at the company's new $100 million US headquarters and customer experience center in Atlanta. Audi rides Avengers to the top Tue, 5 May 2015 00:01:00 EST The automaker enlists the famed Marvel comics creator to teach a faux 'cameo acting' class. Ram debuts 2 new ads during Kentucky Derby Fri, 1 May 2015 15:57:01 EST Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday. Renault taps Hollywood star to promote new Espace Wed, 29 Apr 2015 00:01:00 EST Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace. Jaguar's high-wire performance Tue, 28 Apr 2015 00:01:00 EST Jaguar's efforts to make the XF seem like something special have risen to a new level. Buick chief says new China duties won't distract from 'a lot more to do' in U.S. Fri, 24 Apr 2015 06:00:00 EST In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers. Dealerships can gain an edge with Spanish-language marketing Thu, 23 Apr 2015 14:10:08 EST Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla. GM gets boost from smaller pickups, but doubters question for how long Thu, 23 Apr 2015 10:29:03 EST General Motors' return to selling smaller pickups in the United States has resuscitated a moribund market segment, but new data highlights the risk that the automaker's new trucks are cannibalizing sales of higher-priced models. Google's 'Mobilegeddon' forces dealerships to get mobile-friendly Wed, 22 Apr 2015 15:54:39 EST If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge. Toyota's message to critics who, um, pooh-pooh fuel cells Wed, 22 Apr 2015 15:40:35 EST Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. Why Lincoln is ready to toss the alphabet soup Tue, 21 Apr 2015 14:44:29 EST Lincoln's announcement last month that the Continental will replace the MKS signaled the automaker might be rethinking its decision to drop actual names nearly a decade ago. %]