Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Wed, 22 Oct 2014 06:00:00 EST Volkswagen, Fiat, play off the new and the old http://www.autonews.com/article/20141021/VIRALVIDEO/310219998/volkswagen-fiat-play-off-the-new-and-the-old Tue, 21 Oct 2014 00:01:00 EST The new Jetta: refined German engineering; its owner: flip-flops, plaid shorts and large drink. Ford steers C-Max ads away from mpg http://www.autonews.com/article/20141020/RETAIL03/310209839/ford-steers-c-max-ads-away-from-mpg Mon, 20 Oct 2014 00:01:00 EST Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate. NAMAD's 2nd film chronicles history for next generation http://www.autonews.com/article/20141020/RETAIL03/310209846/namads-2nd-film-chronicles-history-for-next-generation Mon, 20 Oct 2014 00:01:00 EST The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States. Porsche is first company to host event in Vatican's Sistine Chapel http://www.autonews.com/article/20141017/COPY01/310179969/porsche-is-first-company-to-host-event-in-vaticans-sistine-chapel Fri, 17 Oct 2014 05:41:13 EST Porsche is the first company to host a corporate event in the Vatican City's Sistine Chapel after Pope Francis allowed the chapel to be rented out for private functions, with the proceeds going to charities working with the poor and homeless. Porsche is first company to hire Vatican's Sistine Chapel http://www.autonews.comhttp://europe.autonews.com/article/20141017/ANE/141019892/porsche-is-first-company-to-hire-vaticans-sistine-chapel Fri, 17 Oct 2014 05:41:13 EST Porsche is the first company to host a corporate event in the Vatican City's Sistine Chapel after Pope Francis allowed the chapel to be rented out for private functions, with the proceeds going to charities working with the poor and homeless. Repairs on Corvette-swallowing sinkhole to begin in Nov. http://www.autonews.com/article/20141017/RETAIL03/141019875/repairs-on-corvette-swallowing-sinkhole-to-begin-in-nov Fri, 17 Oct 2014 14:55:10 EST Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to begin November 10, the museum said. Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute http://www.autonews.com/article/20141017/RETAIL03/141019887/dodge-scat-pack-trim-revival-resurrects-1968-trademark-dispute Fri, 17 Oct 2014 11:33:52 EST Dodge's attempts to revive its muscle car-era 'Scat Pack' trims may have stepped in it in the process. Infiniti set to name CPandB as its global advertising agency, report says http://www.autonews.com/article/20141017/RETAIL03/141019880/infiniti-set-to-name-cpb-as-its-global-advertising-agency-report-says Fri, 17 Oct 2014 13:17:05 EST Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News. Kia scores LeBron James as first 'luxury ambassador' http://www.autonews.com/article/20141016/RETAIL03/141019895/kia-scores-lebron-james-as-first-luxury-ambassador Thu, 16 Oct 2014 16:48:14 EST NBA superstar LeBron James, following his high-visibility return to the Cleveland Cavaliers this season, has signed on with Kia Motors America as its first luxury ambassador. Ex-Fiat exec Soave named to marketing post at Federal-Mogul Motorparts http://www.autonews.com/article/20141016/OEM02/141019900/ex-fiat-exec-soave-named-to-marketing-post-at-federal-mogul Thu, 16 Oct 2014 14:22:20 EST Laura Soave, the ex-Fiat brand chief in the United States who left after the flawed launch of the Fiat 500, has been named chief marketing and communication officer of Federal-Mogul Motorparts. %]