Automotive News Marketing News Feed http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Mon, 18 Jun 2018 06:00:00 EST Hyundai Veloster, featured in 'Ant-Man,' proves to be a tiny superhero http://www.autonews.com/article/20180618/RETAIL03/180619787/hyundai-veloster-ant-man Mon, 18 Jun 2018 00:01:00 EST Hyundai executives hope the 2019 Veloster will serve not only as an attention-grabber, but also as a steppingstone to other Hyundai models as the lifestyles of its buyers change. Automotive News, Hireology partner on job listing http://www.autonews.com/article/20180618/RETAIL03/180619764/automotive-news-hireology-job-listing Mon, 18 Jun 2018 00:01:00 EST Automotive News has partnered with Hireology, an integrated hiring platform for dealerships, to expand the number of available jobs posted on its online Jobs Board. Porsche throws a 70th birthday bash http://www.autonews.com/article/20180618/RETAIL03/180619798/porsche-70th-birthday-bash Mon, 18 Jun 2018 00:01:00 EST On June 8, the automaker marked its 70th birthday with celebrations around the United States, with Porsche Cars North America and its U.S. dealers hosting Sportscar Together Day events for owners and the public. Honeywell to rebrand turbo unit upon completion of spinoff http://www.autonews.com/article/20180614/OEM10/180619832/honeywell-turbocharger-stock-spinoff-rebranding Thu, 14 Jun 2018 12:32:36 EST Honeywell is rebranding its turbocharger unit as Garrett -- Advancing Motion once the previously announced spinoff is completed. Ford's train depot purchase has ties to founding family's heritage http://www.autonews.com/article/20180614/RETAIL03/180619847/ford-detroit-corktown-henry-ireland Thu, 14 Jun 2018 06:27:36 EST The blighted train depot in Detroit's Corktown neighborhood is more than a sign of the automaker's hopes to create an urban campus in the middle of the city. Mercedes-Benz says it's time do something new http://www.autonews.com/article/20180613/VIRALVIDEO/306139999/mitsubishi-keys-viral-video Wed, 13 Jun 2018 00:01:00 EST In the latest new video to join our charts, Mercedes-Benz shows two stories of trying something new. Ford's ad review: Handicapping the contenders http://www.autonews.com/article/20180611/RETAIL03/180619932/fords-ad-review-handicapping-the-contenders Mon, 11 Jun 2018 15:36:48 EST Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason. Kia ad campaign uses kid salesmen to poke fun at dealers http://www.autonews.com/article/20180611/RETAIL03/180619996/kia-ad-saad-chehab-marketing Mon, 11 Jun 2018 00:01:00 EST Saad Chehab, who joined Kia Motors America in May 2017 as vice president of marketing communications, said the brand needed the fresh look for its summer sales campaign. Acura RDX ad camapign rocks out for NBA finals http://www.autonews.com/article/20180606/RETAIL/180609848/acura-advertising-marketing-nba-finals Wed, 6 Jun 2018 07:00:00 EST Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals. Mazda shows off CX-9 http://www.autonews.com/article/20180606/VIRALVIDEO/306069999/mitsubishi-keys-viral-video Wed, 6 Jun 2018 00:01:00 EST In the latest new video to join our viral video charts, Mazda gives a tour of the CX-9 crossover. AutoNation redoubles cancer efforts http://www.autonews.com/article/20180604/RETAIL/180609991/autonation-drive-pink-advertising-campaign Mon, 4 Jun 2018 00:01:00 EST AutoNation is launching its largest advertising campaign yet: A $25 million nationwide initiative centered on Drive Pink, the company's mission to devote nearly all its philanthropic efforts to cancer. Dealers react to Fiat Chrysler five-year plan http://www.autonews.com/article/20180601/RETAIL07/180609936/fca-dealers-fiat-chrysler-5-year-plan Fri, 1 Jun 2018 16:02:37 EST FCA's dealers, reacting to the automaker's five-year plan, said the focus on a new captive finance company and subscription plans are a concern. Autotrader halts sponsorship of 'Full Frontal' over 'offensive' comments http://www.autonews.com/article/20180531/RETAIL/180539954/autotrader-halts-sponsorship-of-full-frontal-over-offensive-comments Thu, 31 May 2018 16:34:24 EST Autotrader has decided to halt its sponsorship of late-night TV program "Full Frontal with Samantha Bee" in light of comments made by its host that were directed at President Trump's daughter. Honda shows off Amaze sedan http://www.autonews.com/article/20180530/VIRALVIDEO/305309998/mitsubishi-keys-viral-video Wed, 30 May 2018 00:01:00 EST In the latest new video to top our viral video charts, Honda shows off the Amaze sedan for the Indian market. Tesla Model 3 wins Consumer Reports blessing after brake fix http://www.autonews.com/article/20180530/RETAIL/180539977/tesla-musk-model3-consumer-reports Wed, 30 May 2018 12:59:46 EST Tesla's Model 3 won a coveted recommendation from Consumer Reports after an over-the-air software update improved braking by almost 20 feet. Acura made 'God's Plan' work http://www.autonews.com/article/20180528/RETAIL03/180529826/acura-gods-plan-drake-video Mon, 28 May 2018 00:01:00 EST The big giveaway in rapper Drake's heart-tugging video was going to be a Honda Civic. What's in a word? http://www.autonews.com/article/20180528/SHIFT/180529943/whats-in-a-word Mon, 28 May 2018 00:01:00 EST In this new mobility era, the words we use today likely will change as the technology develops and gets into the public's hands. Chase trends, not fads http://www.autonews.com/article/20180528/SHIFT/180529941/chase-trends-not-fads Mon, 28 May 2018 00:01:00 EST If automakers don't want to go the way of the dinosaurs, they will need to identify and capitalize on trends in transportation, technology and retail. Acura's Ikeda recalls when marketing went adrift http://www.autonews.com/article/20180526/RETAIL03/180529825/acura-ikeda-marketing-360-la Sat, 26 May 2018 00:01:00 EST In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots. Porsche Canada gets new marketing director with digital focus http://europe.autonews.com/article/20180524/COPY/305249871/porsche-canada-gets-new-marketing-director-with-digital-focus Thu, 24 May 2018 10:53:05 EST Porsche Canada has tapped Colas Henckes to be its new marketing director. The executive, who arrives from the same role in France, will focus on Porsche digitalization plans in the market. Safety-minded Volvo takes some chances http://www.autonews.com/article/20180523/RETAIL03/180529870/volvo-subscription-marketing Wed, 23 May 2018 15:39:01 EST Volvo hopes so as it takes bold steps to re-establish itself as more than a niche brand for staid college professors and safety-obsessed parents. Joydrive aims to eliminate need to visit dealership to buy new, used cars nationwide http://www.autonews.com/article/20180523/RETAIL/180529874/startup-online-auto-retail-new-used Wed, 23 May 2018 14:24:56 EST Joydrive wants to become the first nationwide platform that allows buyers to complete their transactions without setting foot in a dealership -- for new and used cars. Chevrolet races down a mountain http://www.autonews.com/article/20180523/VIRALVIDEO/305239998/mitsubishi-keys-viral-video Wed, 23 May 2018 00:01:00 EST Chevrolet is off to the races in one of the newest videos to join our viral video chart. Fiat Chrysler launches U.S. media agency review http://www.autonews.com/article/20180522/RETAIL/180529905/fca-advertising-media-agency-review Tue, 22 May 2018 19:37:27 EST Fiat Chrysler Automobiles said it is beginning a media agency review in the United States. The incumbent is Interpublic's UM. Tesla's Musk admits Model 3 braking issue, promises fix http://www.autonews.com/article/20180522/OEM05/180529929/musk-admits-tesla-model-3-braking-issue Tue, 22 May 2018 07:49:58 EST Tesla CEO Elon Musk admitted there was a braking issue with the Model 3 sedan, pointed out by Consumer Reports, and said it can be fixed with a firmware update. Tesla's Musk admits Model 3 braking issue, promises fix http://europe.autonews.com/article/20180522/COPY/305229951/musk-admits-tesla-model-3-braking-issue Tue, 22 May 2018 07:49:58 EST Tesla CEO Elon Musk admitted there was a braking issue with the Model 3 sedan, pointed out by Consumer Reports, and said it can be fixed with a firmware update. Three steps to evolve auto retail marketing http://www.autonews.com/article/20180522/BLOG06/180529910/google-auto-ads-marketing-online-crm Tue, 22 May 2018 15:00:00 EST Auto brands need to get organized and aligned internally to allow for a complete view of the customer. This is especially important today. Tesla Model 3 braking, controls draw rebuke in Consumer Reports tests http://europe.autonews.com/article/20180521/COPY/305219950/tesla-model-3-draws-strong-rebuke-in-consumer-reports-test Mon, 21 May 2018 13:04:20 EST Consumer Reports won't recommend Tesla's compact Model 3 because of the electric car's long stopping distances and difficult-to-use controls. Tesla Model 3 braking, controls draw rebuke in Consumer Reports tests http://www.autonews.com/article/20180521/OEM05/305219954/tesla-model-3-draws-strong-rebuke-in-consumer-reports-test Mon, 21 May 2018 13:04:20 EST Consumer Reports won't recommend Tesla's compact Model 3 because of the electric car's long stopping distances and difficult-to-use controls. Mazda picks up a German accent http://europe.autonews.com/article/20180518/COPY/305189993/mazda-premium-marketing-dealership-moro Fri, 18 May 2018 00:01:00 EST While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale U.S. consumers who drive German cruisers. Mitsubishi scores a hit http://www.autonews.com/article/20180516/VIRALVIDEO/305169999/mitsubishi-keys-viral-video Wed, 16 May 2018 00:01:00 EST Six new videos joined our viral list this week, and it was Mitsubishi that won the top spot. Horsepower? What about star power? http://www.autonews.com/article/20180514/OEM03/180519912/movie-appearance-gocompare-list Mon, 14 May 2018 00:01:00 EST The phrase "lovers of classic film" has a slightly different meaning in the Automotive News realm. Can auto shows remain relevant as brands find new ways to debut vehicles? http://www.autonews.com/article/20180514/RETAIL03/180519900/auto-show-vehicle-debuts-detroit Mon, 14 May 2018 00:01:00 EST BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant. The long and painful birth of Genesis http://www.autonews.com/article/20180514/RETAIL03/180519964/genesis-brand-rollout-global Mon, 14 May 2018 00:01:00 EST As thorny as Genesis' retail rework has been, the U.S. dealer showdown is just one of many trials testing global brand chief Manfred Fitzgerald as he births a luxury brand. Lincoln back from the brink after unlikely comeback journey http://www.autonews.com/article/20180514/RETAIL03/180519980/lincoln-comeback-marketing Mon, 14 May 2018 00:01:00 EST In mid-2011, a rival CEO snidely suggested someone should "sprinkle holy water" on Lincoln. But instead of planning for a funeral, the brand's executives were quietly crafting a plan that would eventually lead Ford's luxury marque back to relevance. Can tamer TrueCar be true to itself? http://www.autonews.com/article/20180514/RETAIL03/180519977/truecar-marketing-image-chip-perry Mon, 14 May 2018 00:01:00 EST Under Chip Perry, TrueCar is not a different company, but it's a very different brand, casting itself more clearly as the friend of the auto dealer. In the process, TrueCar gave up some of what made it distinctive in a sea of lead generators. A quest to ban banality http://www.autonews.com/article/20180514/RETAIL03/180519994/chris-bangle-car-design Mon, 14 May 2018 00:01:00 EST Former BMW chief designer Chris Bangle has strong feelings about the future of car design. He believes companies should be doing more to stand out from their rivals. How the extravagant Tokyo show lost its mojo http://www.autonews.com/article/20180514/RETAIL03/180519908/tokyo-motor-show Mon, 14 May 2018 00:01:00 EST Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure. For many brands, regional auto shows are big deals http://www.autonews.com/article/20180514/OEM/180519932/regional-auto-shows Mon, 14 May 2018 00:01:00 EST With one in four new-car buyers attending an auto show before they purchase, many automakers are figuring out new ways to attract visitors to their displays. TrueCar's Perry says, 'We embraced the need to change' http://www.autonews.com/article/20180514/RETAIL03/180519975/truecar-chip-perry-dealer-pledge Mon, 14 May 2018 00:01:00 EST Do consumers want the lowest price or a fair price? TrueCar is betting on a fair price. Mazda picks up a German accent http://www.autonews.com/article/20180514/RETAIL03/180519978/mazda-premium-marketing-dealership-moro Mon, 14 May 2018 00:01:00 EST While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers. Automakers got game http://www.autonews.com/article/20180514/OEM/180519988/sports-stadiums-nfl-nhl-nba Mon, 14 May 2018 00:01:00 EST Some of the world's biggest automotive badges are affixed to marketing vehicles #8212; professional sports stadiums in particular. Mercedes' EQ will define an electric ecosystem http://www.autonews.com/article/20180514/RETAIL03/180519997/mercedes-eq-vw-id-electric-branding Mon, 14 May 2018 00:01:00 EST What's the best way to market the explosion of EVs coming from across the industry? Automakers are trying to figure that out. Porsche sees Rennsport audience as primed for EV pitch http://www.autonews.com/article/20180513/RETAIL03/180519996/porsche-rennsport-reunion-ev Sun, 13 May 2018 00:01:00 EST Thousands of Porsche enthusiasts gathering in California this fall give the automaker the perfect chance to sell the brand's most loyal consumers on its new EV offerings. How Waymo plans to develop and deploy its brand http://www.autonews.com/article/20180512/MOBILITY/180519995/waymo-brand-krafcik Sat, 12 May 2018 00:01:00 EST Instead of spending billions on brick and mortar manufacturing and the development of its own products, Waymo is partnering with automakers. Cadillac's virtual reality project has 'no limits,' innovation head says http://www.autonews.com/article/20180511/RETAIL01/180519916/cadillacs-virtual-reality-project-has-no-limits-innovation-head-says Fri, 11 May 2018 15:43:27 EST Dealers can get a head start marketing Cadillac's XT4 compact premium crossover not with traditional on-site inventory, but instead with virtual reality. Ford touts towing http://www.autonews.com/article/20180509/VIRALVIDEO/305099999/ford-touts-towing Wed, 9 May 2018 13:00:00 EST The latest viral video to join our charts is all about towing. Putin sends patriotic message by ditching Mercedes for Russian-made limousine http://europe.autonews.com/article/20180508/ANE/180509827/putin-sends-patriotic-message-by-ditching-mercedes-for-russian-made Tue, 8 May 2018 05:10:05 EST President Vladimir Putin traveled to his inauguration for a new six-year term in a Russian-made limousine, ditching his old stretch Mercedes to send a patriotic message of self-sufficiency amid increased tensions with the West. Celebrity shine brightens brands on social media http://www.autonews.com/article/20180506/RETAIL03/180509907/celebrity-marketing-social-media Sun, 6 May 2018 00:01:00 EST Celebrities posting photos of their vehicles on social media is enhancing the marketing efforts of exotic car brands. Investment firm opposes key nominees for VW board http://www.autonews.com/article/20180502/COPY01/305029971/investment-firm-opposes-key-nominees-for-vw-board Wed, 2 May 2018 07:00:00 EST The reelection of the Porsche-Piech clan's leader and the appointment of a marketing expert to Volkswagen Group's supervisory board are being opposed by investment advisory firm Hermes EOS.