Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.

NADA's Welch: Seize the political opportunity

The National Automobile Dealers Association is eager to push a Republican-led government to reduce regulations and keep new-car sales humming.

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Penske ends no-haggle pilot

Penske Automotive Group has backed off a no-haggle pricing experiment and returned to a traditional sales model and a commission-based pay plan at Toyota of Surprise (Ariz.).

Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.

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