Marketing

Mini goes minimalist with retooled logo

The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018.


Toyota to use Olympic campaign to explain mobility vision

Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.

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COMMENTARY: Keith Crain
Looks like they got it right

I don't know how successful Lincoln will be in China, where it is starting a huge marketing and product push, but the luxury brand looks to be making the right moves in North America.

Paralympics bring home Toyota message

Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.

Kia continues its Super Bowl streak

Kia is coming back to the Super Bowl for the ninth straight year, as the automaker establishes itself as one of the most loyal advertisers in the game.

Bon voyage to Lincoln's 'MK' confusion

Eleven years after ditching a long history of well-known names for the MK scheme, the brand is charting a new path with the introduction of the 2019 Nautilus, which replaces the MKX.

UPDATED: 12/4/17 9:20 am ET - corrected
Cadillac marketing chief Uwe Ellinghaus resigns

Uwe Ellinghaus is leaving Cadillac after four years as the brand's global chief marketing officer, effective Dec. 31. Cadillac spokesman Andrew Lipman said Ellinghaus is departing for "personal reasons." A search for Ellinghaus' successor will be conducted "over the coming months," according to an internal memo.

Cadillac pulling off camouflage sooner

Cadillac, which has a major overhaul of its lineup on the way, plans to reveal new vehicles further in advance to allow for more thorough testing on public roads.

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