Marketing

Toyota, pressed to innovate, cuts marketing outlays to fuel r&d

Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, Reuters reported, citing people familiar with the matter.


Auto News, Hireology partner on job listing

Automotive News has partnered with Hireology, an integrated hiring platform for dealerships, to expand the number of available jobs posted on its online Jobs Board.

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Retailer Prime launches subscription service

The subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.

BMW launches first U.S. ad from new agency

Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.

Hyundai's tiny little superhero

Hyundai executives hope the 2019 Veloster will serve not only as an attention-grabber, but also as a steppingstone to other Hyundai models as the lifestyles of its buyers change.

Porsche throws a 70th birthday bash

On June 8, the automaker marked its 70th birthday with celebrations around the United States, with Porsche Cars North America and its U.S. dealers hosting Sportscar Together Day events for owners and the public.

Ford's ad review: Handicapping the contenders

Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason.

AutoNation redoubles cancer efforts

AutoNation is launching its largest advertising campaign yet: A $25 million nationwide initiative centered on Drive Pink, the company's mission to devote nearly all its philanthropic efforts to cancer.


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