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Marketing

Streets of Jeeps

More than 1,600 Jeeps of every size, stripe and flavor filled the streets of Toledo, Ohio, Aug. 10 to Aug. 12 for the city's second Jeep Fest -- a celebration of the town's long love affair with its most famous local product.

UPDATED: 8/17/18 11:56 am ET - adds details

J.D. Power, Nielsen launch Nielsen Auto Cloud

Nielsen and J.D. Power are banding together to bring auto marketers a new platform that will allow them to measure and target car buyers more precisely to boost return on investment.

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MORE MARKETING NEWS SALES DEALERS
Streets of Jeeps

More than 1,600 Jeeps of every size, stripe and flavor filled the streets of Toledo, Ohio, Aug. 10 to Aug. 12 for the city's second Jeep Fest -- a celebration of the town's long love affair with its most famous local product.

UPDATED: 8/17/18 11:56 am ET - adds details
Aretha Franklin, touchstone voice of the Motor City, dies at 76

Aretha Franklin, the queen of soul whose voice and music became a touchstone of the Motor City's car culture and Detroit 3 marketing efforts, died Thursday. The Memphis-born singer and longtime resident of the Detroit area was 76.

UPDATED: 8/13/18 4:06 pm ET - adds GM comment
Why VW paid for an ad featuring Chevy's Bolt

The fallout from Volkswagen's diesel emissions scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products.

Honeywell hot on turbos in EV age

The larger numbers of vehicles using electric motors and driving themselves won't slow the growth of turbochargers, says Craig Balis, chief technology officer of Honeywell Transportation Systems.

Detroit auto show moves to June to boost appeal

The Detroit auto show is undergoing a drastic reorganization in 2020, when it will move from the dead of winter to early June to better appeal to car shoppers — and the growing list of automakers that have dropped out in recent years — with outdoor displays and on-road vehicle demonstrations.

Hyundai launches Iron Man edition of Kona

Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego.


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