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Marketing

Buick's Avenir subbrand expected to grow across lineup

Buick's Avenir subbrand is poised to grow across the marque's lineup of cars and crossovers. Duncan Aldred, vice president of Global Buick and GMC, said expanding Avenir is a way for Buick to better compete.

UPDATED: 1/17/18 12:02 pm ET - corrected

Toyota makes big Super Bowl ad buy; Lexus returns with 'Black Panther' ad

Toyota, which sat out last year's Super Bowl, will make a big splash in this year's game with two 60-second spots. Lexus also will advertise in the game for the second year in a row

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MORE MARKETING NEWS SALES DEALERS
Easing online journeys pays off for stores

A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.

EDITORIAL
Lincoln is the automaker to watch

Lincoln Motor Co.'s consecutive yearly U.S. sales streak was snapped at three in 2017, but the luxury brand deserves some credit.

UPDATED: 1/2/18 9:52 am ET - corrected
Can Ford's new marketing chief keep winning?

For Kumar Galhotra, handing out resumes at Ford's product campus 30 years ago paid off with a career that now has him taking on high-stakes responsibilities as the automaker's chief marketing officer.

AutoNation supports cancer research

AutoNation Inc. and the Orlando Sports Foundation presented a $3.3 million check to the Breast Cancer Research Foundation at the AutoNation Cure Bowl on Dec. 16.

LETTER TO THE EDITOR
Lincoln missed an opportunity

Lincoln Motor Co. must have determined a consumer need that translates loosely to superlative customer service. It is a great story, and if executed, could capture new brand loyalists. But that was not my experience.

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