Marketing

GM puts the brakes on portions of headquarters project

GM has mothballed plans for one of the more eye-catching portions of its 120,000-square-foot addition and renovation of its world headquarters, the Renaissance Center in downtown Detroit.


Chrysler Pacifica cruises down Sesame Street in new partnership

The Chrysler brand's lineup of family-friendly vehicles will be cruising down "Sesame Street" as part of a new sponsorship deal with the show.

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MORE MARKETING NEWS SALES DEALERS
Chevy pokes a hole in Ford's truck, again

Last year, Chevrolet showed that a metal toolbox dropped into the bed of the aluminum-bodied Ford F-150 could tear the lightweight metal. Ford's new Super Duty also switched to aluminum, and now Chevy is back with the same toolbox, the same test and — you guessed it — the same results.

LETTER TO THE EDITOR
Hyundai: NFL deal has been a success

The Automotive News article "Hyundai's False Start" published in the July 10 issue did not provide a balanced look at Hyundai's NFL partnership. Our marketing strategy has evolved for the modern shopper.

Mazda targets Hispanics … in Japanese?

Mazda is tripling its investment in Hispanic marketing, but the automaker is speaking as much Japanese as Spanish as it kicks off the effort targeting the key demographic.

It's high noon for Tesla

The challenges of growing up appear to be setting in for Tesla, as the automotive darling begins production of the highly anticipated Model 3.

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