COMMENTARY: Keith Crain
Mercedes-Benz — whose name adorns the Atlanta stadium where Super Bowl LIII will be played — is returning to the game as an advertiser after sitting out the NFL's championship showdown in 2018.
Nissan said its push to improve profitability in the U.S. is taking more time and money than expected. The automaker's North American profit climbed 13 percent but fell 21 percent globally.
Auto marketers shared their insights at the J.D. Power marketing event, where they discussed everything from subscription services to the use of bots to sell cars.
Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it's still very good at building the cars and trucks on sale today.
The Bondurant racing school, which has trained many famous race car drivers and other celebrities, has filed for Chapter 11 bankruptcy protection.
The buzz about Porsche's Rennsport Reunion VI at the WeatherTech Raceway Laguna Seca near Monterey, Calif., last month just doesn't stop. So we decided to give it another, closer look.
The Federal Communications Commission may re-evaluate the auto industry's claim to spectrum that enables wireless vehicle-to-vehicle technology.
Ford will launch a new ad campaign featuring actor Bryan Cranston this weekend after giving dealers a first look at its annual national meeting in Las Vegas .
Ford is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand. The new marketing approach, designed to rebut the impression that Ford is abandoning owners of Fusions and Fiestas as it stops developing new sedans, is part of a sweeping plan that the automaker's leadership team laid out to its North American dealers this week.