Marketing
 

Honda Ridgeline: Not your teenager's truck

12:01 am U.S. ET | Feb. 8, 2016
Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the prototypical Toyota Tacoma fan.
TIER 2 BLOCKBUSTER

For FCA, no one brand was big enough for 'Star Wars'

12:01 am U.S. ET | Feb. 8, 2016
December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions.

Just because rebadging hasn't worked so well before ...

12:01 am U.S. ET | Feb. 8, 2016
Fiat Chrysler's plan to replace the Dodge Dart and Chrysler 200 with vehicles built under contract by other automakers faces long odds.

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016
Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup.

Christopher Walken was the only choice for Kia's Super Bowl ad

12:28 pm U.S. ET | Feb. 7, 2016
Only one person could've done Kia's “Walken Closet” Super Bowl spot. Christopher Walken was the lone option. There was no Plan B.

VW will offer U.S. diesel scandal customers generous compensation, paper says

8:16 am U.S. ET | Feb. 7, 2016
Volkswagen will offer generous compensation packages for the roughly 600,000 U.S.

For game day, Nissan changes the channel

12:01 am U.S. ET | Feb. 7, 2016
Nissan's new college sports marketing campaign is its top priority this year. And that meant no Super Bowl ad.

RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016
A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.

Volvo bets on wagons with V90 despite SUV boom

12:01 am U.S. ET | Feb. 5, 2016
Volvo will show its commitment to station wagons, whose sales are being hit by the global boom in SUVs, when it unveils its new V90 later this month.

VW delays 2015 results due to open issues on emissions

8:34 am U.S. ET | Feb. 5, 2016
Volkswagen said its emissions scandal will delay its publication of last year's results, as the automaker struggles to determine the financial impact...

Toyota quarterly net rises 4.7% to $5.4 billion

3:23 am U.S. ET | Feb. 5, 2016
Toyota said it posted a 4.7 percent gain in quarterly net income and raised its full-year profit forecast slightly due to strong demand in the U.S.

Former Ferrari chief engineer returns to Fiat Chrysler

5:53 am U.S. ET | Feb. 5, 2016
Fiat Chrysler has lured former Ferrari chief engineer Roberto Fedeli back from BMW as the automaker faces technical challenges that have delayed the...

VW launches new ad campaign without 'Das Auto' slogan

12:01 am U.S. ET | Feb. 5, 2016
Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost...

Daimler's Q4 earnings surge 22% on new models

3:44 am U.S. ET | Feb. 4, 2016
Daimler's fourth-quarter operating profit surged by 22 percent, lifted by demand for SUVs, compact cars and sales of its C class.

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016
Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance.

Jeep, Smart, Jaguar benefit most from Europe's forecast-beating 2015 sales

12:01 am U.S. ET | Feb. 4, 2016
Jeep, Smart and Jaguar were the biggest sales winners last year in Europe, where overall vehicle sales rose 9 percent, exceeding initial analyst...

Ford to cut jobs in Europe to boost profits

4:13 am U.S. ET | Feb. 3, 2016
Ford plans to cut white collar jobs in Europe to help lift its weak profitability in the region.

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016
Audi is back in the Super Bowl with an R8 spot that reaches for the moon.

Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016
In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks.

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