Marketing
Campbell Ewald CEO Bill Ludwig to leave agency, report says
3:39 pm U.S. ET | June 17, 2013
Bill Ludwig, CEO at longtime Detroit ad agency Campbell Ewald, is stepping down after more than 30 years at the company, executives familiar with the matter said. The agency is expected to tap an internal successor in a matter of weeks.... Read More » Comments [0] | Recommendations [0]
Chrysler helps Doner rebuild after loss of Mazda ad account
3:38 pm U.S. ET | June 17, 2013
Advertising agency Doner has regrouped since losing a $150 million Mazda account in June 2010 to a consortium of WPP Group agencies in California. Revenue lost from the Mazda business has been more than replaced with money from other clients, including retail dealer campaigns and individual brand work for Chrysler Group.... Read More »| Related topics: | New Product | Future Product | Advertising | Surveys and Studies | Auto Shows | Conferences |
Ford pushes new models over rental sales in Europe revival
4:34 am U.S. ET | June 17, 2013
Ford is counting on new models such as the EcoSport small SUV to help reduce reliance on low-margin sales to rental-car companies in Europe in the battle to stem losses in the region.... Read More »Mitsubishi ad campaign takes on 2 vital missions
12:01 am U.S. ET | June 17, 2013
Mitsubishi's new ad campaign to launch its redesigned 2014 Outlander crossover -- built around the tag line "Find your own lane" -- also will have to help the brand find a route back to relevance in the U.S. market.... Read More »Jaguar goes with edgy ads to tout new F-Type
12:01 am U.S. ET | June 17, 2013
Rather than its traditional touting of genteel luxury and British roots, Jaguar is taking a walk on the wild side with the marketing of the new F-Type convertible.... Read More »Global ambitions fuel Cadillac's advertising shift
12:01 am U.S. ET | June 17, 2013
General Motors' decision to shift Cadillac's advertising account to the newly formed ad agency Rogue last week was fueled in part by the automaker's aggressive overseas growth plan for its luxury brand and a desire to strike a more emotional chord...... Read More »Chrysler launches nationwide ad blitz for SRT brand
3:37 pm U.S. ET | June 14, 2013
Chrysler Group, aiming to burnish its credentials with auto enthusiasts, is launching the first nationwide advertising for its SRT performance brand.... Read More »GM to make Opel Corsa in Belarus for Russia, other markets
8:45 am U.S. ET | June 13, 2013
GM's Opel says it will begin kit production of its Corsa subcompact in Belarus for Russia and neighboring markets.... Read More »Audi sees sedan becoming best-selling A3 variant
3:19 am U.S. ET | June 12, 2013
Audi says it expects half of future A3 customers will opt for its new sedan variant after the model goes on sale in the third quarter.... Read More »GM says Cadillac ad agency pitch was run fair and square
12:32 pm U.S. ET | June 12, 2013
The move of Cadillac's creative account from Publicis Groupe's Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue, announced on Tuesday, has prompted numerous questions in the ad world.... Read More »2013 AUTOMOTIVE NEWS EUROPE CONGRESS
Audi sales boss calls for global car-to-car data standard
11:00 am U.S. ET | June 12, 2013
Audi sales boss Luca de Meo wants the European auto industry to lead the way when it comes to creating a common global standard for car-to-car and car-to-infrastructure data communication.... Read More »2013 AUTOMOTIVE NEWS EUROPE CONGRESS
BMW has 100,000 waiting to test i3, sales boss says
5:58 am U.S. ET | June 12, 2013
BMW has about 100,000 reservations from around the world from people who want to test its first electric vehicle, sales boss Ian Robertson said, adding that the automaker has "significant numbers of deposits" for the car.... Read More »U.S. EV maker Coda wins approval to sell assets to Fortress
3:28 am U.S. ET | June 12, 2013
Electric car maker Coda Automotive has won bankruptcy court approval to sell its assets for $25 million to a group of lenders led by Fortress Investment Group.... Read More »Cadillac taps Interpublic team, including Campbell-Ewald, to handle global creative
11:23 am U.S. ET | June 11, 2013
GM is shifting its Cadillac creative account from Publicis Groupe's Fallon in Minneapolis to a newly formed agency -- Rogue -- created by three units at Interpublic Group of Cos.... Read More »GM mulls moving Opel Mokka production to Spain from Korea, report says
3:03 am U.S. ET | June 11, 2013
General Motors is considering moving part of the current production of the Opel Mokka to Spain from Korea, a German newspaper reported, citing sources within the U.S. carmaker.... Read More »Volvo's global creative account is up for review
12:01 am U.S. ET | June 10, 2013
Volvo, which is controlled by China's Zhejiang Geely Holding Group Co., said it is seeking a global agency that can "focus and strengthen the brand communication worldwide."... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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Don Davis Dealerships, Inc. -- Lake Jackson, Texas, United States - Service Manager
Performance Toyota -- Memphis, Tennessee, United States
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