Marketing
 

Targeted digital video ads deliver preferred car colors

12:01 am U.S. ET | July 22, 2014
A New York digital marketing company is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.... Read More »

Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the sixth-generation mid-sized sedan is...... Read More »

Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014
Toyota plans to remain the top-selling auto brand among U.S.... Read More »

Maserati to cap global sales at 75,000 vehicles a year

7:48 am U.S. ET | July 18, 2014
Fiat Chrysler Automobile's luxury Maserati unit will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the Italian...... Read More »

Jaguar to unveil XE sedan at London event

5:36 am U.S. ET | July 16, 2014
Jaguar will unveil its new XE model ahead of the Paris auto show at a special event in London on Sept. 8.... Read More »

Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an...... Read More »

Daimler to unveil new Smart 4- and 2-seat cars

6:02 am U.S. ET | July 16, 2014
The new-generation Smart ForFour and ForTwo will be unveiled today.... Read More »

How Warren Buffett landed a new Cadillac (and not a Subaru)

3:43 pm U.S. ET | July 15, 2014
Warren Buffett, who has made himself and others enormously wealthy by investing in some of America's biggest brands, says he's not about to go with...... Read More »

BMW open to sharing battery technology with rivals

3:52 am U.S. ET | July 15, 2014
BMW is open to sharing with rival automakers the EV battery cell technology it co-developed with Samsung SDI.... Read More »

Car-sharing rivals Uber, Lyft tussle over driver recruits

12:01 am U.S. ET | July 15, 2014
Uber and Lyft are racing to recruit drivers to spur the growth of their popular ride-sharing businesses.... Read More »

Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females.... Read More »

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface.... Read More »

Jeep promotion peeves participants

12:01 am U.S. ET | July 14, 2014
Jeep's Australian affiliate lit an online firestorm with its “Jeep Remote Dealership” promotion.... Read More »

Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014
Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English...... Read More »

GM recalls nearly 30,000 Saab 9-3 convertibles

7:56 am U.S. ET | July 10, 2014
General Motors is recalling almost 30,000 Saab 9-3 convertibles in the United States for a seat belt issue that has previously affected sedan models.... Read More »

Bosch sees 2014 sales growth at top end of range

1:09 pm U.S. ET | July 10, 2014
Bosch expects full-year sales to be at the top end of its target range, CEO Volkmar Denner said.... Read More »

Nissan will build Infiniti QX30 compact SUV in UK

2:20 am U.S. ET | July 9, 2014
The Infiniti QX30 compact SUV will be built for global markets -- including the United States and China -- at Nissan's factory in England, alongside...... Read More »

Porsche first-half sales rise 8%, boosted by gains in Europe

12:01 am U.S. ET | July 9, 2014
Sales of Porsche sports cars and crossovers increased 8 percent to 87,800 vehicles in the first half, powered by rising demand for the face-lifted...... Read More »

Rolls-Royce reports record first-half sales on Europe demand

12:01 am U.S. ET | July 9, 2014
Rolls-Royce said its global vehicle sales rose 33 percent to a record 1,968 in the first six months, helped by strong demand in Europe.... Read More »

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Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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