Best Practices

BEST PRACTICES

Love connection: 10-store group plays Cupid

12:01 am U.S. ET | March 24, 2014
For some consumers, shopping for a used vehicle online can be a lot like dating online: The photos tend to showcase the positive and finding a perfect match is tough. So to help shoppers find just what they want, a dealership group in central Indiana is touting its matchmaking abilities.... Read More »

 

BEST PRACTICES

Fixed ops come first for Denver dealer

12:01 am U.S. ET | March 17, 2014
Mary Pacifico-Valley's first job after quitting college at age 19 was phoning customers of Rickenbaugh Cadillac in Denver -- a friendly voice to remind owners that it was time to come in for service. Today she owns the dealership. That earliest experience has defined her approach.... Read More »

 

BEST PRACTICES

Loyalty builder: Dealer calls buyers after a sale

12:01 am U.S. ET | March 10, 2014
Jewel Lee Kenley, who runs Ed Kenley Ford near Salt Lake City, calls at least 50 to 60 customers most months; in a good year, she has called as many as 1,000.... Read More »

 

Credit for repairs turns denials into dollars

12:01 am U.S. ET | March 3, 2014
Service orders and profit have jumped at Garber Buick in Saginaw, Mich., since the store started offering credit-card applications and interest-free credit to cash-strapped customers.... Read More »

 

BEST PRACTICES

Rural Montana dealer makes house calls

12:01 am U.S. ET | Feb. 24, 2014
Despite the weather, American's service department, with 17 bays, including lanes for oil changes and detailing, is booked three weeks in advance.... Read More »

 

Ford store's on-site medical clinic aids staff

12:01 am U.S. ET | Feb. 21, 2014
Phil Long Dealerships' new medical clinic inside Phil Long Ford Motor City in Colorado Springs, Colo., is designed to help the self-insured dealer group and its employees better manage their health care costs. Medical professionals at the clinic write prescriptions and dispense the same services provided by primary care physicians. The clinic even caught the attention of a competing dealer group, which has negotiated a deal for its employees to use the Phil Long medical center.... Read More »

 

BEST PRACTICES

N.J. store cuts electricity costs by letting the sun in

12:01 am U.S. ET | Feb. 17, 2014
Ron Rossi has always looked for efficiencies in his workplace. Back in the 1970s, fresh out of engineering school, he helped institute energy-efficiency measures at two supermarkets owned by his family, such as reclaiming the heat thrown off by the air conditioning and refrigeration system, and installing timers and motion sensors to cut power use. Now owner of a Honda dealership in southern New Jersey, Rossi is still at it.... Read More »

 

BEST PRACTICES

Store mines second-chance sales

12:01 am U.S. ET | Feb. 10, 2014
For Ford dealer Ryan Kirkpatrick, 140 simple characters are rescuing potential sales that otherwise might have gone elsewhere. Three times a month since April 2013, Kirkpatrick's Ryan Ford store in Sealy, Texas, has sent out short e-mail blasts to its so-called "lost" customers, people who shopped for new or used vehicles but didn't buy. They carry direct subject lines such as "Do you want to reprice?" and contain no more than 140 characters.... Read More »

 

BEST PRACTICES

Got a car crisis? Better call Paul

12:01 am U.S. ET | Feb. 3, 2014
No matter how bizarre the problem, Paul Jensen is just a phone call away.... Read More »

 

BEST PRACTICES

Sales bonus: $1,000 and you go on vacation

12:01 am U.S. ET | Jan. 27, 2014
A car dealership that makes salespeople go on vacation and throws in $1,000 spending money? That's how Peter Petito, general manager of Hillside Honda in New York, rewards his high performers. When a salesperson sells 20 vehicles a month on average over a 90-day period, the reward is $1,000 and three extra days off.... Read More »

 

BEST PRACTICES

3 brothers building on a family tradition

12:01 am U.S. ET | Jan. 20, 2014
Three entrepreneurs in a single new-car store could be a recipe for disaster, but the Milosch brothers have turned the family's entrepreneurial gene into a competitive strength.... Read More »

 

BEST PRACTICES

Business center is 'heartbeat of the dealership'

12:01 am U.S. ET | Jan. 13, 2014
Dealer Henry Brown, 69, has built two wildly successful dealerships in his time. Brown credits much of his success to his business development center, an office in the dealership in charge of following up on phone and Internet leads, as well as contacting customers for everything from birthday wishes to lease-expiration reminders.... Read More »

 

BEST PRACTICES

Colo. dealership dispenses on-site medical care

12:01 am U.S. ET | Jan. 6, 2014
Many dealerships offer employees wellness programs such as weight management, access to fitness equipment and assistance with quitting smoking.... Read More »

 

BEST PRACTICES

Dealer's local ties drive typhoon aid effort

12:01 am U.S. ET | Dec. 30, 2013
After seeing the devastation wrought on the Philippines by deadly Typhoon Haiyan, Tito Anopol spoke up.... Read More »

 

Party with the Porsches at Ohio store

12:01 am U.S. ET | Dec. 23, 2013
Bar mitzvahs, runway fashion shows, fundraisers, dinners and after-parties are among the events held at Porsche of Beachwood in Beachwood, Ohio.... Read More »

 

BEST PRACTICES

Ford store's location is strategic asset

12:01 am U.S. ET | Dec. 16, 2013
If you want to know why The Ford Store Morgan Hill sold more Fusion Energi and C-Max Energi plug-in hybrids than any other Ford dealership in the country through November, just look out the store's window. Location, location, location.... Read More »

 

Want to sell a vehicle? Attach a video

12:01 am U.S. ET | Dec. 9, 2013
As the world goes digital, it's clear: Videos sell cars. At Dave Wright Nissan-Subaru in Cedar Rapids, Iowa, salespeople shoot and send a 55-second vehicle video to every prospect who calls, e-mails or walks into the showroom, dealer Dave Wright says. The video requirement is helping the dealership sell more cars and has nudged salespeople to become more responsive.... Read More »

 

BEST PRACTICES

Employees come first for refugee dealer Girjel

12:01 am U.S. ET | Dec. 9, 2013
George Girjel's rags-to-riches story of a teenage refugee from Uzbekistan who arrived in America 17 years ago, unable to speak English, would be interesting all by itself.... Read More »

 

BEST PRACTICES

Dealer thanks staff with customized coins

12:01 am U.S. ET | Dec. 2, 2013
Lots of dealers walk their stores with coins in their pocket. But when Keith Kocourek does so, at least one of his 250 employees is about to be rewarded for reaching a goal or taking special care of a customer.... Read More »

 

BEST PRACTICES

No-pressure center: Dealer lures shoppers put off by showrooms

12:01 am U.S. ET | Nov. 25, 2013
Inside the futuristic-looking building next to Patsy Lou Chevrolet, the walls are a vibrant teal, industrial-style lights dangle from the high ceiling and offices have no desks, only flat-panel TVs and high-top tables. Outside, 22 vehicles wait with high-definition GoPro video cameras attached to their dashboards. It's an experiment that Patsy Lou Automotive Group hopes will attract younger consumers.... Read More »

 

BEST PRACTICES

Mormon site is marketing giant for Utah car dealers

12:01 am U.S. ET | Nov. 18, 2013
For Kris MacDonald and for most auto dealerships in Utah, the most productive source of sales prospects is a local Internet shopping site owned by the Mormon Church.... Read More »

 

BEST PRACTICES

Manage misfortune, expand when you can

12:01 am U.S. ET | Nov. 11, 2013
Ray Price III, whose grandpa, Ray Price Sr., started selling Model T's in Cresco, Pa., in the Pocono Mountains in 1913, calls the 2008-09 auto sales crash "not particularly difficult" compared to other events in the franchise's history. Ray Price Cars survived once again, and these days Ray III and brother Walt are busy enlarging and modernizing the multibrand, multisite family business to keep it secure for a new generation.... Read More »

 

BEST PRACTICES

Delivery specialists: Smiles and smarts

12:01 am U.S. ET | Nov. 4, 2013
All of Terry D'Arcy's stores, which combined sell about 350 new and used vehicles per month, have delivery specialists, who teach customers how to sync their phones and use the navigation and infotainment systems. Many of the customer testimonials posted on D'Arcy's Web site thank the dealership for the personalized tutorials on their new vehicles.... Read More »

 

3 digital tricks of the trade for dealers

12:01 am U.S. ET | Nov. 1, 2013
Here are 3 ways auto dealerships are harnessing the power of digital technology: One dealer is 'branding' his staff with online bios; another is shooting quick product videos to customers; and a third is hiring tech-savvy people to help speed the delivery process.... Read More »

 

Volvo stand-alone avoids red ink, builds for future

12:01 am U.S. ET | Oct. 28, 2013
Kevin Flanagan's Volvo new-car sales are half of what they were in 2001, and the brand itself is teetering in the United States.... Read More »

 

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