Super Bowl

Klum joins Maserati's high-profile push

Feb. 28, 2014 06:01 CET
Maserati continued its high-profile marketing push with a seven-page spread in Sports Illustrated's 50th annual swimsuit issue featuring German supermodel Heidi Klum.... Read More »

 

Klum joins Maserati's high-profile push with a 7-page spread in SI

12:01 am U.S. ET | Feb. 24, 2014
The low-volume luxury brand continued its high-profile marketing push with a seven-page spread in Sports Illustrated's 50th annual swimsuit issue.... Read More »

 

Super Bowl spot was a pricey pitch for Maserati

12:01 am U.S. ET | Feb. 17, 2014
Maserati's 90-second Super Bowl commercial may have moved the needle in terms of awareness of the boutique luxury brand, but the real sales job took place weeks before the big game.... Read More »

 

DIANA T. KURYLKO

Jaguar, aided by 3 villains, ready to challenge

4:37 pm U.S. ET | Feb. 12, 2014
Americans like puppies, Bob Dylan and even angel wings, as shown by the response to this year's Super Bowl commercials. But they also like villains -- so much that Jaguar has decided to post a two-minute director's cut of the 60-second “Rendezvous” commercial it aired during the Super Bowl.... Read More »

 

Super Bowl XLVIII: The post-game stats

12:01 am U.S. ET | Feb. 10, 2014
Now that this year's Super Bowl commercial frenzy is over, what did automakers get for the $133,333 they plunked down for each second of airtime?... Read More »

 

Ford parlays game spots into Web hits

12:01 am U.S. ET | Feb. 9, 2014
Ford's Super Bowl ad buy scored some extra points online.... Read More »

 

Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts.... Read More »

 

VINCE BOND JR.

These auto brands scored big in the Super Bowl

5:11 pm U.S. ET | Feb. 3, 2014
Who won the Super Bowl commercial war? Apparently, luxury brands Maserati and Jaguar were victorious in their efforts to get the Ghibli and F-Type on consumers' radars.... Read More »

 

DAVID BARKHOLZ

Bob Dylan hit with a fist, not flower

3:14 pm U.S. ET | Feb. 3, 2014
For many baby boomers, it's tough to be disciplined by your hero. But there was singer-songwriter Bob Dylan, credited with being the anti-establishment voice of the Vietnam War generation, defiantly celebrating American cars and American workers in the controversial Chrysler Super Bowl commercial that debuted last night.... Read More »

 

2014 SUPER BOWL ADS

Amid Super Bowl rout, automakers tackle their brand challenges

9:07 pm U.S. ET | Feb. 2, 2014
This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. It also illustrated the divergent strategies they are using to build and maintain buzz around their big-budget marketing bets.... Read More »

 

Why VW picked outside agency for 'Wings' spot

12:01 am U.S. ET | Feb. 2, 2014
Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot?... Read More »

 

Fiat Chrysler plans 3 Super Bowl ads

2:46 pm U.S. ET | Jan. 31, 2014
Fiat Chrysler Automobiles said today it will broadcast three commercials during the Super Bowl on Sunday. The spots will run in the first commercial break of the first quarter, during halftime and during the final commercial break of the third quarter.... Read More »

 

Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after.... Read More »

 

Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine.... Read More »

 

VW's German engineers get their dynamic wings in Super Bowl ad

10:44 am U.S. ET | Jan. 28, 2014
Volkswagen revealed its 60-second Passat commercial today for the Super Bowl this weekend. It features German engineers that, like Frank Capra's angels, strive to get their wings.... Read More »

 

Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year.... Read More »

 

Ford aims to get jump on GM, rivals on Super Bowl Sunday

2:33 pm U.S. ET | Jan. 27, 2014
Ford is aiming to get out ahead of rival automakers on Super Bowl Sunday with a spot featuring actor James Franco that will break after the coin toss but before the kickoff.... Read More »

 

Jaguar execs tout Super Bowl spot

7:01 pm U.S. ET | Jan. 25, 2014
Jaguar executives want to keep the brand's sales momentum going with its first-ever Super Bowl commercial that touts a new variant of the F-Type. Jaguar and Land Rover dealers got a preview of the 60-second commercial "Rendezvous" that features iconic British villains.... Read More »

 

For automakers, a pre-Super Bowl flag on creativity's limits

11:42 am U.S. ET | Jan. 24, 2014
Ten days before the broadcast of professional football's Super Bowl provides automakers their biggest U.S. advertising day of the year, regulators warned that creativity must have its limits.... Read More »

 

Blitz of Super Bowl auto ads pits Muppets vs. British villains

12:34 am U.S. ET | Jan. 24, 2014
From the Muppets to James Franco and British villains, Hollywood will be working hard for the auto industry during the Super Bowl. Automakers are spending as much as $6 million per 30-second spot to grab consumers and promote a bumper crop of new vehicles during the telecast.... Read More »

 

2014 SUPER BOWL ADVERTISING

Toyota finds a Muppet connection for Super Bowl ad

4:50 pm U.S. ET | Jan. 21, 2014
Toyota is teaming up with Disney to promote the launch of its redesigned Highlander mid-sized crossover, starting with a 60-second Super Bowl spot featuring the Muppets.... Read More »

 

Automakers show blitz for advertising's big game

12:01 am U.S. ET | Jan. 11, 2014
With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads.... Read More »

 

VW to feature finicky German engineers in Super Bowl spot

3:22 pm U.S. ET | Dec. 20, 2013
Volkswagen plans to use a Super Bowl spot to show just how quality-obsessed its German engineers can be.... Read More »

 

Toyota returns to Super Bowl with Highlander spot

5:06 pm U.S. ET | Dec. 17, 2013
Toyota will be back in the Super Bowl in 2014, this time to help launch the brand’s redesigned Highlander mid-sized crossover. The Highlander will star in a 60-second spot during the big game's broadcast that will incorporate another global brand as a partner, Toyota officials said, though the company declined to identify the other brand involved.... Read More »

 

Audi to showcase A3 sedan in Super Bowl spot

3:29 pm U.S. ET | Dec. 13, 2013
Audi plans to feature the new A3 sedan in an advertisement during the 2014 Super Bowl, a clear sign of Audi's high hopes for its rival to the Mercedes-Benz CLA in the fast-growing compact-luxury segment.... Read More »

 

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