NADA Make Meetings

Jaguar pumps up its marketing budget by 20%

12:01 am U.S. ET | Feb. 3, 2014
Jaguar is increasing its marketing spending by 20 percent this year as it seeks to increase awareness and showroom traffic. A key to keeping the brand's sales momentum going is Jaguar's first-ever Super Bowl commercial, which touts a new variant of the F-Type two-door.... Read More »

 

VW's Horn hits reset button with U.S. dealers

7:26 pm U.S. ET | Jan. 26, 2014
Michael Horn, the new CEO of Volkswagen Group of America, has a message for VW dealers: We're listening. Horn on Sunday unveiled a broad overhaul of the VW brand's sales and marketing strategy in the United States -- and drew frequent applause from an audience that had arrived somewhat uneasy.... Read More »

 

Buick extends lease promotion

6:57 pm U.S. ET | Jan. 26, 2014
Buick plans to continue a 24-month promotional lease program that has helped stoke its lease business over the past two years.... Read More »

 

BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms.... Read More »

 

Mercedes plans new round of dealership employee training

3:48 pm U.S. ET | Jan. 26, 2014
Mercedes-Benz USA is launching a new round of training for dealers and their employees this year, continuing the focus on customer service, dealers and company executives said.... Read More »

 

GM execs tell dealers Chevy can gain U.S. share in pickups

7:15 pm U.S. ET | Jan. 26, 2014
General Motors executives say Chevrolet can take market share from Ford in the pickup market despite the planned introduction late this year of a redesigned F-150.... Read More »

 

Lincoln's new product flow pleases dealers

6:14 pm U.S. ET | Jan. 26, 2014
Lincoln dealers, following a dismal 1 percent decline in sales in the United States last year, will have the benefit in 2014 of a full year of production of the MKZ mid-sized sedan. They'll get another boost from the 2015 MKC, a compact crossover being introduced in the second quarter, and the restyled, re-engineered 2015 Navigator on sale in the fall.... Read More »

 

Nissan dealers get stair-step relief

6:31 pm U.S. ET | Jan. 25, 2014
Nissan has modified its brand-new stair-step sales incentive plan to cut dealers in some markets some slack. Nissan launched its Dealer Growth Program on Jan. 1, a detailed sales incentive plan that the factory and its retailers spent more than a year hammering out together.... Read More »

 

Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan.... Read More »

 

Chrysler dealers told to expect higher profits in 2014

2:16 pm U.S. ET | Jan. 25, 2014
Chrysler Group dealers Saturday heard that they should expect their profits to rise in 2014 as the automaker rolls out new product to replace highly-incentivized older models.... Read More »

 

MAKE MEETINGS -- MITSUBISHI

Mitsubishi tells dealers it's staying in U.S.

12:01 am U.S. ET | Feb. 18, 2013
Mitsubishi Motors North America executives told a standing-room-only make meeting that the Japanese brand is committed to the United States and will double its marketing budget this year.... Read More »

 

MAKE MEETINGS -- BUICK-GMC

Buick, GMC seek 10% sales gains

12:01 am U.S. ET | Feb. 18, 2013
Buick wants to continue driving its lease penetration higher with a zero-down-payment promotion this month, General Motors executives told dealers at the Buick-GMC make meeting.... Read More »

 

MAKE MEETINGS -- AUDI

Audi to pump up U.S. supply of Q5s

12:01 am U.S. ET | Feb. 18, 2013
Audi of America's supply of Q5 crossovers will grow by about 8,000 in 2013, Audi executives told dealers during their make meeting. The move should ease shortages that frustrated dealers and customers last year.... Read More »

 

MAKE MEETINGS -- KIA

The key word at Kia meeting was 'more'

12:01 am U.S. ET | Feb. 18, 2013
Kia told a full house of dealers that more models, more advertising and more sales and service business are headed their way in the coming years.... Read More »

 

MAKE MEETINGS -- MINI

Mini boosts marketing budget 30%

12:01 am U.S. ET | Feb. 18, 2013
The 60 or so dealers at the first Mini make meeting held at a National Automobile Dealers Association convention were told to expect a bigger marketing budget this year and a redesigned Cooper hardtop next year.... Read More »

 

MAKE MEETINGS -- ACURA

Acura: RDX, ILX to fuel 19% gain in retail sales

12:01 am U.S. ET | Feb. 18, 2013
Acura plans a 19 percent increase in new-vehicle retail sales in 2013, dealers were told at the make meeting. The brand is counting on its RDX crossover and ILX entry-level sedan to drive sales this year.... Read More »

 

MAKE MEETINGS -- CADILLAC

Cadillac expects fresh lineup to lift retail sales 35%

12:01 am U.S. ET | Feb. 18, 2013
Cadillac is targeting a retail sales jump of about 35 percent this year and plans a fall rollout of the next-generation CTS sedan, General Motors executives told dealers at the make meeting.... Read More »

 

MAKE MEETINGS -- MAZDA

Mazda6, CX-5 to boost Mazda sales, loyalty

12:01 am U.S. ET | Feb. 18, 2013
Mazda has struggled with customer loyalty for years, but the launch of the redesigned Mazda6 and a full year of CX-5 sales should reverse the trend, executives and dealers said at the make meeting.... Read More »

 

MAKE MEETINGS -- VOLKSWAGEN

VW: Sizzling sales pace to cool

12:01 am U.S. ET | Feb. 18, 2013
Volkswagen brand expects to increase U.S. sales 11 percent in 2013, executives told dealers at the make meeting.... Read More »

 

MAKE MEETINGS -- VOLVO

Volvo revamps margin and bonus structure

12:01 am U.S. ET | Feb. 18, 2013
Volvo is putting a new margin and bonus structure into effect with the launch of 2014 models. The new structure contains variable elements tied to sales performance, customer satisfaction and updated facilities.... Read More »

 

MAKE MEETINGS -- LINCOLN

The upside of MKZ delay: Quality counts

12:01 am U.S. ET | Feb. 18, 2013
Lincoln dealers say they're impressed by the brand's efforts to get the 2013 MKZ's quality right, even though many still have not received the redesigned sedan.... Read More »

 

MAKE MEETINGS -- SUBARU

Subaru: Sales could hit 400,000 in 2013

12:01 am U.S. ET | Feb. 18, 2013
Subaru of America targets 365,000 sales this year, but the total could go as high as 400,000, said COO Tom Doll.... Read More »

 

MAKE MEETINGS -- NISSAN

Sales are up; Nissan keeps game plan

12:01 am U.S. ET | Feb. 18, 2013
After setting a brand sales record in 2012 and two years of record dealer profitability, Nissan urged retailers at its make meeting to stay focused on the strategy of the past three years.... Read More »

 

MAKE MEETINGS -- PORSCHE

Porsche: More cars, happy dealers

12:01 am U.S. ET | Feb. 18, 2013
Porsche executives aim at least to match last year's 21 percent sales growth on the strength of updated products launching in 2013, they told dealers at the make meeting.... Read More »

 

MAKE MEETINGS -- JAGUAR

Jaguar: F-Type, awd will boost sales

12:01 am U.S. ET | Feb. 18, 2013
Jaguar sales will rise this year with the addition of four- and six-cylinder engines, all-wheel drive and the new F-Type roadster, dealers and executives said after the make meeting.... Read More »

 

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