social scene

CHUCK BRYMER

Advertising is dead. And it isn't

3:55 pm U.S. ET | Aug. 26, 2011
Pundits who claim that advertising is dead are right … and wrong. Advertising as we've known it for decades -- marketing to a herd of receptive consumers -- has been buried and forgotten (or should be). Chuck Brymer is CEO of DDB Worldwide.... Read More »

 

SOCIAL SCENE

Mitsubishi goes social with i intro

12:01 am U.S. ET | July 11, 2011
How do you market a small, quirky electric vehicle on a shoestring budget? For Mitsubishi Motors North America's i all-electric car, the answer is social media and digital marketing, the brand's U.S. marketing boss says. Greg Adams, vice president of marketing and product planning, says more than half of the i's launch budget will be spent on social media and digital advertising Ryan Beene is a reporter for Automotive News.... Read More »

 

SOCIAL SCENE

Smart phones are valuable sales tool for smart dealers

12:01 am U.S. ET | July 4, 2011
It seems everyone has a smart phone these days, so smart dealers are experimenting with ways to make the devices a big part of their marketing strategies. Several stores in the Ron Tonkin Family of Dealerships in Portland, Ore., are using QR codes in newspaper ads, brochures and vehicle window stickers as a way to drive traffic to mobile versions of the dealership Web sites Ryan Beene is a reporter for Automotive News.... Read More »

 

SOCIAL SCENE

Asbury pushes its stores to get more social

12:01 am U.S. ET | June 27, 2011
Asbury Automotive Group wants its dealerships more involved in the social media conversations automakers are having with consumers. To get there, Asbury is rolling out a strategy to align the social media presence of each of its 80 dealerships with that of each store's brand Ryan Beene is a reporter for Automotive News.... Read More »

 

SOCIAL SCENE

Have a great idea? Ford wants to know

12:01 am U.S. ET | June 20, 2011
What do you want to see in the Ford lineup that's not there now? Ford wants to hear about it on social media and is thinking about ways to reward good ideas. When it comes to marketing through social media, Ford is going out of its way to be different -- and not just by revealing the new Explorer on Facebook or asking a group of young drivers to blog about the new Fiesta.... Read More »

 

SOCIAL SCENE

Nissan gets lots of mileage from race promotion

12:01 am U.S. ET | June 13, 2011
Nissan is using Facebook to turn a typical short-term marketing promotion into a source of social media engagement. Last week Nissan North America, working with Sony, completed its Gran Turismo Academy promotion, which turned one skilled online gamer into a real-life race driver Ryan Beene is a reporter for Automotive News.... Read More »

 

SOCIAL SCENE

AutoNation starts slow, becomes social media star

12:01 am U.S. ET | June 6, 2011
How many followers does AutoNation CEO Mike Jackson have on Twitter (@ceomikejackson)? Try more than 3,000. And that's just on his personal site. After edging slowly into social media two years ago, the nation's largest retail group now has a multilayered social media infrastructure. The corporation, its 10 regional brands and about half of its 232 dealerships have unique Facebook pages and Twitter accounts Ryan Beene is a reporter for Automotive News.... Read More »

 

SOCIAL SCENE

What's hot on the lot: Automakers rush to iPad apps

12:01 am U.S. ET | May 30, 2011
The newest craze in the dealership world is the iPad -- the high-tech touch screen you can hold in your hand. Mazda and Suzuki, to name just two companies, are in the early stages of introducing iPad applications to dealership salespeople. The apps contain all the vehicle specification and trim data found in product pamphlets Ryan Beene is a reporter for Automotive News Read More »

 

SOCIAL SCENE

OK, so you're on Facebook -- now what?

12:01 am U.S. ET | May 23, 2011
Don't just build a Facebook page or a Twitter feed. Use them. That's what Jeff Cryder Jr., digital communications director at Lebanon Ford in Lebanon, Ohio, says he tells dealers struggling with social media. He says dealers get so preoccupied with feeling like they have to be on Facebook that they fail to grasp what to do with Facebook Ryan Beene is a reporter for Automotive News.... Read More »

 

RYAN BEENE

Social media on the mind? This is yourspace

12:01 am U.S. ET | May 16, 2011
If someone had told me seven years ago, when I joined Facebook as a college sophomore, that the social media site eventually would have more than 500 million active users around the globe, I would have said: "You're crazy." But that's what has happened. What does that have to do with Automotive News? Everything Ryan Beene is a reporter for Automotive News.... Read More »