Mike Colias

MIKE COLIAS

Why Corvette in Europe faces a tough road

2:00 am U.S. ET | March 5, 2013
By unveiling the 2014 Chevrolet Corvette Stingray convertible in Europe, GM is signaling that it believes this generation of the Vette can stretch its halo beyond American shores.... Read More »

 

MIKE COLIAS

Is Buick next in line for Opel's new convertible?

7:22 am U.S. ET | March 5, 2013
Could the Opel Cascada convertible unveiled at the show here today be headed to Buick showrooms in North America? GM Vice Chairman Steve Girsky wouldn't say for sure, but offered some grist for the rumor mill.... Read More »

 

MIKE COLIAS

Why Corvette in Europe faces a tough road

2:00 am U.S. ET | March 5, 2013
By unveiling the 2014 Chevrolet Corvette Stingray convertible in Europe, GM is signaling that it believes this generation of the 'Vette can stretch its halo beyond American shores.... Read More »

 

MIKE COLIAS

Here's the deal behind Shaq's Buick commercials

10:54 am U.S. ET | March 4, 2013
You might have seen the new commercial over the weekend that has Shaquille O'Neal's 7-foot-frame folded into a Buick LaCrosse. The 15-time NBA All Star appeared last year in another LaCrosse spot. But no, he's not Buick's first official celebrity endorser since parting ways with Tiger Woods in 2010.... Read More »

 

MIKE COLIAS

Why Chevy's new advertising road looks promising

11:22 am U.S. ET | Feb. 11, 2013
Opinions on what flavors and themes should infuse Chevy's brand messaging are as diverse as its sprawling vehicle lineup.... Read More »

 

MIKE COLIAS

Why millennials are a double-edged sword for dealers

12:24 pm U.S. ET | Feb. 8, 2013
There's been a lot of ink spilled about why car dealers must go out of their way to court young people. Here's one more reason: They're more likely to help -- or harm -- a dealership's reputation.... Read More »

 

MIKE COLIAS

Why one Chevy dealer REALLY loves the new Corvette Stingray

1:27 pm U.S. ET | Jan. 30, 2013
Many people liked Chevrolet's decision to badge its next-generation Corvette with the throwback Stingray name. Steve Hurley really liked it. He's dealer principal at Stingray Chevrolet in Plant City, Fla.... Read More »

 

MIKE COLIAS

Why Caddy has 2 ways to play the ELR pricing game

2:47 pm U.S. ET | Jan. 17, 2013
The most common question on the lips of onlookers who saw Cadillac unveil its flashy and fuel-sipping ELR plug-in hybrid at the auto show was: "How much?" It's too early for General Motors execs to discuss price. The coupe won't hit showrooms for about a year. But the guessing has begun.... Read More »

 

MIKE COLIAS

Mark Reuss' good day at the office

8:11 am U.S. ET | Jan. 14, 2013
When you're the highest profile car guy at General Motors, there aren't many days at the office better than a Corvette reveal. Sunday was a good day for Mark Reuss.... Read More »

 

MIKE COLIAS

Next-gen Impala's sticker shows GM means business

4:07 pm U.S. ET | Nov. 28, 2012
It's hard to think of a recent vehicle that took a bigger leap to the next generation than the upcoming Chevrolet Impala. The 2014 Impala is sleek and sculpted, its plush interior loaded with technology. The lone redeeming quality of the outgoing '13 Impala, built on a platform that dates back to the '90s, is its cavernous trunk, Consumer Reports says.... Read More »

 

MIKE COLIAS

Cadillac to give ATS breathing room by trimming CTS output

1:38 pm U.S. ET | Nov. 21, 2012
We've heard a lot about how Cadillac's new ATS compact sedan was built to lure buyers away from the BMW 3 series and other German luxury juggernauts. That might yet happen. But, at least early on, the ATS is poaching buyers from its older and larger sibling in the Cadillac lineup: the CTS.... Read More »

 

MIKE COLIAS

Why is GM far less profitable than Ford?

12:01 am U.S. ET | Nov. 12, 2012
It has been more than three years since General Motors emerged from bankruptcy. So why is GM still far less profitable than archrival Ford Motor Co.? We recently got a refreshingly candid answer Mike Colias covers General Motors for Automotive News.... Read More »

 

MIKE COLIAS

Why Ford is more profitable than GM

12:16 pm U.S. ET | Nov. 6, 2012
It has been more than three years since GM emerged from bankruptcy liberated from much of its bloated cost structure. So why is GM still far less profitable than archrival Ford Motor Co. in the bread-and-butter North American market?... Read More »

 

MIKE COLIAS

Dealer cash juices Volt sales boom

2:54 pm U.S. ET | Sept. 18, 2012
The record month for Chevrolet Volt sales in August surely pleased GM brass, green-car believers and perhaps even the Obama administration. But the folks at Ourisman Rockmont Chevrolet in Rockville, Md., likely are even happier.... Read More »

 

MIKE COLIAS

Escalade keeps bling, brawn in Caddy lineup

12:01 am U.S. ET | Sept. 3, 2012
Cadillac is rolling out its lightest car ever, the ATS compact. Next year it will launch a plug-in hybrid coupe, the ELR. But before you begin thinking that the brand has lost its go-big roots, there's this: We'll soon see the next-generation Escalade Mike Colias covers General Motors for Automotive News.... Read More »

 

MIKE COLIAS

Next-gen Escalade to keep the bling, brawn in Caddy lineup

3:30 pm U.S. ET | Aug. 28, 2012
Cadillac is rolling out its lightest car ever, the ATS compact. Next year it will launch a sporty plug-in hybrid coupe, the ELR. But before you begin thinking that the brand historically known for floaty boats and tailfins had lost its go-big roots, there’s this: We’ll see the next-generation Escalade within the next 12 months.... Read More »

 

MIKE COLIAS

Volt sales target is red meat for the bashers

11:23 am U.S. ET | Aug. 16, 2012
General Motors sold 10,666 Chevrolet Volts in the United States this year through July, a clip that should translate to around 19,000 for 2012. In Europe, through June, GM sold 2,861 of the Volt's sibling, the Ampera. And GM recently began selling the car in China, tallying a modest 18 Volt sales there through June, according to LMC Automotive.... Read More »

 

MIKE COLIAS

Get ready for the Cadillac ZTS?

4:24 pm U.S. ET | July 25, 2012
Cadillac rolls out its ATS compact sedan next month. A redesigned CTS is due by late next year. The new XTS large sedan bowed in June. Now, what if Cadillac one day decides to slot a long-awaited flagship sedan atop the XTS, as Automotive News reports in this week’s issue? I can’t help but wonder: What might that vehicle be named?... Read More »

 

MIKE COLIAS

When is a good time to call out a rival? For Cadillac, it's now

12:01 am U.S. ET | July 21, 2012
There are two schools of thought on calling out a dominant rival in an advertisement. One theory: Doing so simply reinforces who's the top dog.... Read More »

 

MIKE COLIAS

Why manual gearboxes are making a comeback

3:17 pm U.S. ET | June 29, 2012
At Major League Baseball's All-Star game next month, Chevrolet will set up four fans with tickets to the game, the home run derby and driving lessons with “celebrity” instructors. All that, simply for expressing some love for the stickshift.... Read More »

 

MIKE COLIAS

Amid sniping, silliness, a real idea emerges

12:01 am U.S. ET | June 18, 2012
Annual shareholders' meeting are worth attending for one reason: the shareholder comment and question session. It's fun to watch the CEO squirm at sharp criticism or try to keep a straight face at an off-the-wall suggestion. General Motors' annual meeting last week offered a bit of both Mike Colias covers General Motors for Automotive News.... Read More »

 

MIKE COLIAS

Dealership gift cards? GM CEO likes the idea

3:09 pm U.S. ET | June 12, 2012
Reporters rarely venture to a company's annual shareholders' meeting expecting big news to break out. But they are worth attending for one reason: the shareholder comment and question session. Today's compelling shareholder suggestion at GM's annual meeting? A gift card program for dealerships, similar to the cards you can get at Lowe's or Target.... Read More »

 

MIKE COLIAS

5 reasons GM's Super Bowl pass is baffling

12:01 am U.S. ET | May 28, 2012
Since GM's decision not to suit up for the Super Bowl next year, I've chatted with folks inside and outside GM. I've read what others think. I've mulled. And I still don't get it. Here are five reasons why Mike Colias covers General Motors for Automotive News. This is one of several staff blogs that appeared on our Web site last week.... Read More »

 

MIKE COLIAS

L.A. offers sobering reality check for Cadillac

2:06 pm U.S. ET | May 25, 2012
When I arrived here for a work trip this week -- my first visit to L.A. in about seven years -- I expected to see a lot of Hondas and Toyotas clogging this city's infamously congested freeways. And I did. But I was more struck by the hordes of luxury imports prowling the roads of west L.A. The streets were thick with BMWs. Audis. Jaguars. Mercedes.... Read More »

 

MIKE COLIAS

Five reasons why GM's Super Bowl pass is baffling

12:33 pm U.S. ET | May 24, 2012
Since GM's decision last week not to suit up for the Super Bowl next year, I've chatted with folks inside and outside GM. I've read what others think. I've mulled. And I still don't get GM's decision not to advertise during the Big Game.... Read More »

 

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