SPECIAL OFFER: Subscribe now for less than $2/week. Ends Friday.
Marketing

Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.

Gulf States Toyota connects TV ads to dealer visits

In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime

Sign up for our morning newscast

Get up-to-date on the top stories of the day while you have your morning coffee.

Newsletters