Marketing

Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this

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