Marketing

New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'

Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."

Mercedes pulls ad challenged by safety groups

Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading

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