Marketing

Caddy works on twin-turbo, V-8-powered CT6

12:01 am U.S. ET | March 2, 2015
The Cadillac CT6 sedan eventually will get a performance model with a twin-turbocharged V-8 engine. Brand boss Johan de Nysschen said last week that the CT6's lightweight structure will allow for "a very wide mix of engines, starting with a 2-liter turbo, up to, eventually, a high-performance advanced V-8 turbo," which presumably would wear a V-series badge.... Read More »

 

GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015
General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas.... Read More »

 

CLA’s minor dings put a big dent in Mercedes’ rating

12:01 am U.S. ET | March 2, 2015
It wasn't cranky engines, shiftless transmissions or funky infotainment systems that sunk Mercedes-Benz last week in the Consumer Reports Car Brand Report Cards. Several of Mercedes' newer vehicles, including the front-wheel-drive CLA sedan, suffered a variety of problems with loose-fitting trim, rattles and other minor maladies. That knocked the German automaker from ninth place on last year's report to 21st this year out of 28 brands.... Read More »

 

VW and Bjork collaborate on a 'Sound Journey'

12:01 am U.S. ET | March 2, 2015
Volkswagen has sponsored New York's Museum of Modern Art since 2011. This year, VW is helping to make some art for MoMA: an interactive soundscape for an exhibit on Icelandic musician Bjork's three-decade career.... Read More »

 

Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015
Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”... Read More »

 

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

3:59 pm U.S. ET | Feb. 26, 2015
Mini has joined a growing list of automakers that have released high-performance concepts for “Gran Turismo 6” on the PlayStation 3 game system.... Read More »

 

Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015
Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

 

Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti drop

12:45 pm U.S. ET | Feb. 24, 2015
Buick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from Consumer Reports. Lexus finished No. 1 for the third straight year, ahead of a rising Mazda. Fiat Chrysler's Fiat brand came in last, just below corporate sibling Jeep.... Read More »

 

RICHARD TRUETT

De Nysschen, 'Dare' I say, needs a better plan to rebuild Caddy's image

12:01 am U.S. ET | Feb. 24, 2015
An open letter to Cadillac boss Johan de Nysschen: Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi. My brother is a perfect example why.... Read More »

 

Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015
An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media.... Read More »

 

Powerful? In this race, Ferrari trails Lego

12:01 am U.S. ET | Feb. 23, 2015
Lego has toppled Ferrari from the top spot as the world's most powerful brand, says a new study. The annual study by consultancy Brand Finance tracks brands on such measures as their familiarity, loyalty, promotion, staff satisfaction and corporate reputation. Lego, the consultancy says, got a boost this past year from The Lego Movie.... Read More »

 

Did you hear the one about the GM phone?

12:01 am U.S. ET | Feb. 23, 2015
News reports about Apple getting into the car business were the talk of Detroit and Silicon Valley last week. Many in Detroit think the maker of the iPhone is biting off more than it can chew. Many in Silicon Valley think an Apple car would be better than anything from Detroit. Jokesters on the Internet also had a field day.... Read More »

 

Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips.... Read More »

 

RED CARPET NIGHT

Cadillac's new branding effort debuts at the Oscars; CT6 gets sneak peek

7:00 pm U.S. ET | Feb. 22, 2015
The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the first batch of grapes -- de Nysschen has also likened Cadillac's comeback to "crafting a fine wine."... Read More »

 

GUEST BLOG

Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015
Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again.... Read More »

 

Cadillac launches brand-building ad for Oscars night

1:30 pm U.S. ET | Feb. 18, 2015
Cadillac will debut its new advertising direction during the Oscars broadcast Sunday with a contemplative commercial that quotes from a Teddy Roosevelt speech, anchored by the tag line "Dare Greatly."... Read More »

 

Volvo touts redesigned XC90 as rebirth of the brand

4:00 pm U.S. ET | Feb. 18, 2015
Volvo is targeting U.S. sales of 28,800 in a full year for the redesigned XC90 crossover that goes on sale in May. Volvo is heralding the crossover -- with new Scandinavian styling, a roomier interior and semiautonomous driving and safety features -- as the rebirth of the Swedish brand.... Read More »

 

Dick Gillmore, who helped launch Isuzu in the U.S., dies at 71

2:17 pm U.S. ET | Feb. 17, 2015
Dick Gillmore, who played an integral part in launching Isuzu Motors' American auto brand, died Feb. 4 in Rancho Mirage, Calif. He was 71.... Read More »

 

As Hispanics buy more cars, stores add videos in Spanish

12:01 am U.S. ET | Feb. 16, 2015
Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online.... Read More »

 

CHICAGO AUTO SHOW

Chevy looks to expand focus-group spots

12:01 am U.S. ET | Feb. 15, 2015
It's some of the edgiest advertising that Chevrolet has shown in a long time: a commercial featuring various focus groups — little kids, seniors, bearded men, “rich housewives” — who are asked to compare a picture of a guy and his Colorado pickup and the same guy shown with a sedan.... Read More »

 

AutoWeb sells Web traffic -- but it's not stopping there

11:56 am U.S. ET | Feb. 14, 2015
There’s another Web traffic source for dealers to use. Miami-based AutoWeb is an online search company that allows dealers to see which vehicles potential shoppers are interested in.... Read More »

 

Nissan, amid sales gains, weighs options to boost car, truck supplies

4:04 pm U.S. ET | Feb. 12, 2015
Nissan's US sales and market share gains will force it to squeeze more vehicles out of its North American plants -- or find factory space elsewhere.... Read More »

 

VINCE BOND JR.

Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado.... Read More »

 

GM faces roadblocks in rebuilding Cadillac brand

8:35 am U.S. ET | Feb. 10, 2015
GM CEO Mary Barra's strategy of rebuilding the Cadillac brand has run into twin roadblocks: the carmaker can't persuade enough American sedan buyers to switch from foreign competitors such as BMW or Mercedes, and it can't make enough of its Escalade SUVs to satisfy domestic demand.... Read More »

 

Subaru sues Calif. dealership, claims it filed false customer surveys

3:18 pm U.S. ET | Feb. 10, 2015
Subaru of America filed a federal lawsuit against one of its California dealerships and its employees, accusing them of forging more than 200 customer satisfaction surveys to improve the dealership's reputation and avoid termination.... Read More »

 

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