Marketing

Mini hires new ad agency team, plots personalized ads

Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world.


Consumers Union wants mpg ratings for heavy-duty pickups

Consumers Union is pressing the government to publish and require fuel-economy estimates for heavy-duty pickups, after its tests found diesel-powered trucks underperformed gasoline ones.

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