Marketing

Part of Corvette-swallowing sinkhole will be preserved, museum says

2:30 pm U.S. ET | June 27, 2014
The National Corvette Museum will preserve a piece of the 60-foot-wide hole that opened underneath the museum and sunk eight of its historical models in February, the museum’s board of directors decided.... Read More »

 

VINCE BOND JR.

Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots.... Read More »

 

TrueCar to drop 75 franchisees in policy disputes

4:24 pm U.S. ET | June 26, 2014
TrueCar this month plans to drop up to 75 of its 8,000 participating franchisees for failing to honor price guarantees made to car buyers or for other violations of TrueCar policies, President John Krafcik said today. TrueCar also will launch a new app in the coming days that allows consumers to take photos of their trade-in vehicles and seek a price for the vehicles from competing dealers in the TrueCar network, Krafcik said.... Read More »

 

JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman.... Read More »

 

Ford bumps Toyota as world's greenest brand, survey shows

1:37 pm U.S. ET | June 25, 2014
Ford displaced Toyota as the world's greenest brand in a new ranking of consumer perceptions of companies' environmental behavior.... Read More »

 

Why it's time to put F&I online

12:01 am U.S. ET | June 25, 2014
It's common practice at many dealerships to keep F&I products under wraps until customers are in the last stages of a car purchase. But is it wise? Executives from auto shopping sites AutoTrader.com and Edmunds.com say no.... Read More »

 

Ford aims Edge SUV at German premium brands

June 25, 2014 09:49 CET
Ford believes it can win premium brand customers in Europe with the Edge large SUV. The Edge will be Ford's first large SUV in Europe since the automaker phased out the Explorer in 2001.... Read More »

 

BMW M235i tops Corvette, Porsche 911 in Consumer Reports review

8:51 am U.S. ET | June 24, 2014
BMW's M235i high-performance car has secured the German automaker its highest-ever score from Consumer Reports, beating the costlier Porsche 911 and Chevrolet Corvette in road test reviews.... Read More »

 

No apologies from Cadillac CMO

7:00 am U.S. ET | June 23, 2014
Uwe Ellinghau is unapologetic about pushing four-wheeled symbols of affluence. And the former BMW marketing executive is about to deliver a wake-up call to American sports executives by undertaking a line-by-line assessment of every nickel Cadillac spends on sports marketing. He is charged with creating a consistent brand strategy for Cadillac around the world -- rather than the localized efforts that have produced mixed results... Read More »

 

Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months.... Read More »

 

Audi, BMW play laser tag on high-beams

12:01 am U.S. ET | June 23, 2014
In the latest round of technological one-upmanship involving German luxury brands, Audi and BMW each claim to be the first to market with high-beam laser headlights.... Read More »

 

Mini, beloved by Chinese women, seeks a few good men

12:01 am U.S. ET | June 21, 2014
How much do women in China love BMW's Mini? Perhaps a bit too much for Mini's comfort. So the company is taking pains to give its cars more masculine connotations.... Read More »

 

What's behind Hyundai-Kia quality win?

12:01 am U.S. ET | June 21, 2014
Hyundai-Kia's first-ever first-place showing in the 2014 J.D. Power Initial Quality Study is a significant milestone for a Korean manufacturer that once struggled with quality.... Read More »

 

Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27.... Read More »

 

Auto shows' influence on sales, purchase decisions growing again, study says

2:55 pm U.S. ET | June 20, 2014
A new study finds auto shows are serving as more than a market thermometer for the latest splashy coupe or concept crossover by automakers. Auto shows regained influence in 2013 with 72 percent of attendees intending to shop for a new vehicle, and has continued to rise.... Read More »

 

Tokai Rubber changes name to Sumitomo Riko in push for overseas growth

2:28 pm U.S. ET | June 19, 2014
Tokai Rubber Industries, a supplier of rubber anti-vibration parts and hoses, will change its name to Sumitomo Riko. to better leverage brand recognition from its being a part of Japan's Sumitomo Group.... Read More »

 

Acura sponsoring Tiger Woods Foundation

1:54 pm U.S. ET | June 18, 2014
American Honda's Acura division has signed a three-year agreement to support the Tiger Woods Foundation and three related golf tournaments associated with the star golfer's educational efforts.... Read More »

 

Detroit's Casey Kasem lent voice to Chevy, Ford commercials

12:14 pm U.S. ET | June 16, 2014
Casey Kasem, the Detroit-born disc jockey who hosted the popular radio show “American Top 40” and died on Sunday, lent his voice to American classics -- rock 'n' roll, cartoons and cars. Kasem, 82, died of sepsis and was suffering from Lewy body dementia. The Wayne State University graduate did voice-over in commercials for Chevrolet and Ford in the 1970s and 1980s.... Read More »

 

Porsche, reliant on SUVs for sales these days, reminds consumers of performance roots at Le Mans

8:29 am U.S. ET | June 16, 2014
The Porsche that whipped around the Le Mans race track over the weekend for the first time in 16 years was unlike most of the brand's vehicles these days: The low-slung model was a sports car rather than a SUV.... Read More »

 

Deuce Coupe gets stamp of approval

12:01 am U.S. ET | June 16, 2014
The granddaddy of classic American hot rods, the 1932 Ford roadster, the "Deuce Coupe," has been honored with a pair of limited-edition stamps.... Read More »

 

Honda cranks up music-based marketing

12:01 am U.S. ET | June 16, 2014
The Honda Stage initiative it announced last week will channel a "significant" chunk of the automaker's marketing dollars away from TV and into an array of music-related properties in an effort to showcase its vehicles to younger audiences.... Read More »

 

Lincoln's big choice yielded small crossover

12:01 am U.S. ET | June 15, 2014
Before Lincoln began its reinvention, its average customer was age 64, among the oldest of any marque.... Read More »

 

JAMIE LaREAU

With Gen Y, where is online selling headed?

8:07 am U.S. ET | June 14, 2014
Imagine buying a car while picking up milk and eggs. Bryan Murphy’s friend did that. His story illustrates how comfortable Gen Y buyers are buying anything online -- even cars.... Read More »

 

VW's distracted driving ad attracts 19M views on YouTube

2:15 pm U.S. ET | June 13, 2014
VW is warning drivers in China of the dangers of texting and driving, but a video spot used in the effort seems to be resonating with a broader audience on YouTube. The clip, as of Saturday morning, had nearly 19 million views on YouTube.... Read More »

 

VW, boxed out of World Cup on TV, finds way to target fans in U.S.

12:17 pm U.S. ET | June 13, 2014
Volkswagen of America, seeking to get a marketing bump in the United States from the 2014 FIFA World Cup in Brazil, is rolling out its ambush marketing plans for the Golf GTI against the games' official auto partner, Hyundai Motor America.... Read More »

 

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Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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