Marketing

Two Las Vegas dealerships settle deceptive advertising charges

3:47 pm U.S. ET | June 29, 2015

Two Las Vegas car dealerships have agreed to settle Federal Trade Commission charges that they used deceptive advertising. The dealerships, Planet Hyundai and Planet Nissan, ran ads that misrepresented the purchase price or leasing offers of their vehicles and the amount due at signing, the FTC said.... Read More »

Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015

Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai.... Read More »

Hyundai snags NFL sponsorship, replacing GM

10:00 am U.S. ET | June 29, 2015

Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing. The new sponsorship, which replaces General Motors, allows Hyundai to use NFL trademarks in its own advertising. Hyundai also gains preferred marketing access to annual events such as the Scouting Combine for draft-eligible players, the NFL Draft and the Super Bowl.... Read More »

Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015

Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local.... Read More »

Mini gets serious with the new Clubman

12:01 am U.S. ET | June 29, 2015

Mini will take a more serious tone in marketing for the new Clubman, which it is aiming at premium compact buyers.... Read More »

MIKE COLIAS

BLOG: Colorado, Canyon target 'best' marketing claim

3:00 pm U.S. ET | June 26, 2015

Soon, Chevrolet and GMC will gain a coveted marketing claim: Best fuel economy of any pickup.... Read More »

Former Ford ad exec Gerry Donnelly dies at 67

11:47 am U.S. ET | June 26, 2015

Gerry Donnelly, a longtime advertising executive for the Ford, Lincoln and Mercury brands, died Saturday, June 13, in Florida. He was 67.... Read More »

Aston Martin collaborates with ad giant WPP

3:00 am U.S. ET | June 26, 2015

Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said today.... Read More »

REMEMBER THE TITANS

Nissan renames Nashville's NFL stadium

3:00 pm U.S. ET | June 25, 2015

Nissan North America has won naming rights for its hometown NFL stadium in Nashville where the Tennessee Titans play. The name “Nissan Stadium” will go above the field on a highly visible landmark in downtown Nashville, a region where Nissan employs more than 10,000 people.... Read More »

Nissan acquires naming rights to Nashville's NFL stadium

6:15 pm U.S. ET | June 24, 2015

Nissan has acquired the naming rights for the NFL stadium in its North American home town, where the Tennessee Titans play, according to sources familiar with the plan.... Read More »

Toyota Europe's new sales boss must hold off surging Nissan

June 23, 2015 06:01 CET

Toyota's new European sales and marketing boss, Matt Harrison, faces the challenge of defeating Japanese rival Nissan's goal of becoming Europe's top-selling Asian brand. Nissan sales are surging thanks to new products while Toyota's aging lineup is holding back growth.... Read More »

Hyundai close to replacing GM as NFL sponsor, report says

12:36 pm U.S. ET | June 22, 2015

Hyundai is close to an agreement on a sponsorship contract with the National Football League, two people with knowledge of the matter told Bloomberg.... Read More »

Tech propels Kia to best-ever IQS finish

12:01 am U.S. ET | June 22, 2015

While automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. Power and Associates Initial Quality Study for the first time -- largely on the strength of improved in-car tech.... Read More »

Chevrolet's thrill ride in Vegas

12:01 am U.S. ET | June 20, 2015

Nearly 3,000 Chevrolet dealers and dealership employees spent two days in the desert for the annual business meeting. But, for a change, they didn't stay holed up for hours in a windowless ballroom. Instead, they got to tear around a racetrack at nearby Spring Mountain Motorsports Ranch, flogging pre-production 2016 Camaro coupes and Malibu sedans.... Read More »

La. exec sentenced to 11-year prison term for $1.2M ad fraud of dealerships

4:03 pm U.S. ET | June 18, 2015

A politically connected media firm owner who billed Louisiana dealerships for fictitious advertising that cost them more than $1.2 million was sentenced to more than 11 years in prison Wednesday, the Department of Justice said.... Read More »

HANNAH LUTZ

BLOG: The advantages for going online with F&I

12:00 pm U.S. ET | June 17, 2015

To reduce the push and pull around F&I product options and avoid surprising consumers with unexpectedly higher monthly payments as F&I products are added on, dealerships should introduce F&I online.... Read More »

New 'Top Gear' host named

7:36 am U.S. ET | June 17, 2015

Television and radio presenter Chris Evans is to become the new host of Britain's globally popular “Top Gear” TV show, replacing Jeremy Clarkson, who was dropped by the BBC in March after he attacked a producer.... Read More »

VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales.... Read More »

Dodge brothers return in a new set of ads

2:51 pm U.S. ET | June 10, 2015

Dodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger.... Read More »

Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8, 2015

Preston Automotive Group bets it can help other dealerships improve their digital marketing.... Read More »

Fewer lead vendors but better odds of conversion

12:01 am U.S. ET | June 8, 2015

Before the Great Recession, booming auto sales had drawn scores of new vendors into the lead-selling business. And the poor-quality leads that dealerships paid $20 apiece for were littered with bad contact information or people who had filled out a form to enter a sweepstakes rather than buy a vehicle. But the recession rinsed most of the fly-by-night players out of the industry, said Autobytel CEO Jeff Coats.... Read More »

Subaru raising 'brand value' to offset costs

12:01 am U.S. ET | June 7, 2015

The head of Subaru-maker Fuji Heavy Industries says the all-wheel-drive specialist needs to raise its “brand value” to offset the increased costs for green technologies.... Read More »

Q&A

FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all ages

12:01 am U.S. ET | June 6, 2015

When video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Chrysler's designers.... Read More »

VINCE BOND JR.

BLOG: Consumer panel shares likes and dislikes about today's car tech

4:34 pm U.S. ET | June 4, 2015

It seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise.... Read More »

Nissan names Toyota Europe veteran as sales chief

June 3, 2015 08:57 CET

Nissan named Toyota Europe veteran Daniele Schillaci as its new global head of sales and marketing, filling the final major vacancy left by last year's departure of former chief planning officer Andy Palmer to Aston Martin.... Read More »

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