Marketing

Acura launches new ILX ad during AFC game

5:50 pm U.S. ET | Jan. 17, 2015
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign.... Read More »

 

BRUCE GAIN

Jeep uses Paris boat show to gain traction

6:34 am U.S. ET | Jan. 16, 2015
Jeep hopes its role as a marketing partner at the Nautic in Paris, one of Europe's biggest boat shows, will help it get a leg up in the fast-growing small SUV market. The U.S. off-road brand says it is considering partnering with the event this year after gaining “positive feedback” at last year's show in December.... Read More »

 

Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington.... Read More »

 

CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015
CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age.... Read More »

 

GUEST BLOG -- JEFF GREEN

Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015
My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over.... Read More »

 

BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever.... Read More »

 

For 4th straight year, mpg is top reason a shopper buys a vehicle

1:37 pm U.S. ET | Jan. 15, 2015
For the fourth straight year, new-vehicles buyers ranked fuel economy as the most influential factor in selecting a vehicle, JD Power and Associates said in a new report.... Read More »

 

Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015
No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year.... Read More »

 

BILL SHEA

Downtown development mogul Gilbert sees missed opportunities with Detroit auto show

9:58 am U.S. ET | Jan. 14, 2015
Real estate mogul Dan Gilbert, the key player in the revival of downtown Detroit, thinks more can be done with the North American International Auto Show at Cobo Center.... Read More »

 

2015 AUTOMOTIVE NEWS WORLD CONGRESS

Porsche considering plug-in 911, Maier says

4:34 pm U.S. ET | Jan. 13, 2015
Porsche is looking closely into adding a plug-in hybrid version of its iconic 911 sports car, the company's top sales and marketing executive said today at the Automotive News World Congress here.... Read More »

 

GM to sit out Super Bowl ad lineup

5:05 pm U.S. ET | Jan. 13, 2015
General Motors will sit out the 2015 Super Bowl.
... Read More »

 

BRADFORD WERNLE

So what is a Bentayga?

11:17 am U.S. ET | Jan. 13, 2015
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga.... Read More »

 

Nissan still counts on Leaf for global marketing

10:28 am U.S. ET | Jan. 13, 2015
The electric Leaf will continue to represent Nissan globally for branding purposes, even as the automaker turns out flashier and more elegant new models.... Read More »

 

JAMIE LaREAU

The cars at the auto show are not for sale, but other stuff is

9:48 am U.S. ET | Jan. 13, 2015
I like to shop. So when I saw some bling on the concourse in Detroit's Cobo Center, I took a detour from my auto show duties. Meet Detroit's Shinola.... Read More »

 

VINCE BOND JR.

Ford GT to get featured in Forza Motorsport 6 game

7:45 pm U.S. ET | Jan. 12, 2015
It's no surprise that the Ford GT supercar will grace the cover of the newly announced Forza Motorsport 6, the flagship racing title of the Xbox One game console.... Read More »

 

Get online access free this week

12:01 am U.S. ET | Jan. 12, 2015
Automotive News has made a number of improvements to its online news and data services. And this week through Sunday, Jan. 18, unlimited access to autonews.com will be free to nonsubscribers during the Detroit auto show and Automotive News World Congress. Sign up at autonews.com/FreeThisWeek.... Read More »

 

Pickup with a mere 790,000 miles on it 'still runs fine'

12:01 am U.S. ET | Jan. 12, 2015
Dealer Lynn Thompson was shocked when he saw the odometer on a 2003 Chevrolet Silverado 1500 SS pickup he took in on a trade. It read 794,845 miles.... Read More »

 

For Leno, it's on to the next Challenger

12:01 am U.S. ET | Jan. 12, 2015
Jay Leno, one of the nation's best-known car collectors, is selling his original 2008 Dodge Challenger SRT8 to benefit the USO after he upgraded into a 2015 Dodge Challenger SRT Hellcat.... Read More »

 

CIVICS LESSON

Cleveland Honda dealers blaze trail with regional ad tactics

12:01 am U.S. ET | Jan. 12, 2015
Northern Ohio Honda Dealers have set upon a new way of getting the word out. Rather than just buy TV and radio advertising in metropolitan Cleveland, the group has gotten heavily involved in charitable, sports and other local events, sometimes with its own advertising.... Read More »

 

JESSE SNYDER

Why the growth in U.S. luxury sales gets tricky

7:59 pm U.S. ET | Jan. 11, 2015
Luxury automakers can expect their niche to expand. But reaching customers will get harder as Millenials increasingly enter the market.... Read More »

 

Dodge aims to energize advertising

12:01 am U.S. ET | Jan. 10, 2015
Dodge, recast as a performance brand, plans to use three high-powered halo vehicles and new advertising aimed at younger buyers to keep sales steady in 2015. In May, Dodge gave up to the Chrysler brand its previous role as FCA US's full-range brand. The shift means that Tim Kuniskis, Dodge's brand head, must find sales to replace the Avenger sedan and the Grand Caravan minivan.... Read More »

 

Chevy energizes show display with large videos, more glitz

1:01 pm U.S. ET | Jan. 9, 2015
Chevrolet will bring new energy and plenty of stories to next week's Detroit auto show with video on massive screens, flashy lighting and upbeat music.... Read More »

 

F&I manager welcomes dogs, closes deals

11:30 am U.S. ET | Jan. 7, 2015
At some Subaru dealerships, the staff goes all out to help customers finalize and finance a new-car deal, including dog sitting. At Bryan Subaru in New Orleans, finance and insurance manager Jennifer Belisle's “to do” list even includes an unusual task: Order more poop bags.... Read More »

 

Moray Callum draws lines between Ford, Lincoln

12:01 am U.S. ET | Jan. 5, 2015
Moray Callum, Ford's global design chief, is coming off a frenetic year when Ford introduced a bevy of crucial products including the global 2015 Mustang and aluminum 2015 F-150 pickup, both generally well-received by critics.... Read More »

 

BEST PRACTICES

Service bays turn to text messaging

12:01 am U.S. ET | Jan. 5, 2015
In an increasingly digital, on-the-go world, Dale Snow's challenge was to devise the most effective way to update millennials on car repairs.... Read More »

 

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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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