Marketing

VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales.... Read More »

Dodge brothers return in a new set of ads

2:51 pm U.S. ET | June 10, 2015

Dodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger.... Read More »

Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8, 2015

Preston Automotive Group bets it can help other dealerships improve their digital marketing.... Read More »

Fewer lead vendors but better odds of conversion

12:01 am U.S. ET | June 8, 2015

Before the Great Recession, booming auto sales had drawn scores of new vendors into the lead-selling business. And the poor-quality leads that dealerships paid $20 apiece for were littered with bad contact information or people who had filled out a form to enter a sweepstakes rather than buy a vehicle. But the recession rinsed most of the fly-by-night players out of the industry, said Autobytel CEO Jeff Coats.... Read More »

Subaru raising 'brand value' to offset costs

12:01 am U.S. ET | June 7, 2015

The head of Subaru-maker Fuji Heavy Industries says the all-wheel-drive specialist needs to raise its “brand value” to offset the increased costs for green technologies.... Read More »

Q&A

FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all ages

12:01 am U.S. ET | June 6, 2015

When video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Chrysler's designers.... Read More »

VINCE BOND JR.

BLOG: Consumer panel shares likes and dislikes about today's car tech

4:34 pm U.S. ET | June 4, 2015

It seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise.... Read More »

Nissan names Toyota Europe veteran as sales chief

June 3, 2015 08:57 CET

Nissan named Toyota Europe veteran Daniele Schillaci as its new global head of sales and marketing, filling the final major vacancy left by last year's departure of former chief planning officer Andy Palmer to Aston Martin.... Read More »

Can you handle a 2,500-plus hp SRT? Video game will let you try

5:45 pm U.S. ET | June 2, 2015

DETROIT -- Fiat Chrysler has joined the parade of video game concept cars with the hulkish SRT Tomahawk Vision Gran Turismo.
... Read More »

Jaguar Land Rover appoints former Porsche exec as China sales head

June 1, 2015 12:02 CET

Jaguar Land Rover has appointed former Porsche executive Mark Bishop as its new China sales boss, amid a slowdown in one of its key markets.... Read More »

Denver group finds sales in fun places

12:01 am U.S. ET | June 1, 2015

Schomp Automotive has its own internal marketing agency with dedicated social strategies for Facebook, Instagram, Google+ and Pinterest. Those four social platforms hit a wide array of demographics that have a common core with Mini, the brand that the group decided to use to boost its social media presence.... Read More »

Key words unlock customer-pay business for store

12:01 am U.S. ET | June 1, 2015

Hubert Vester Honda service department's marketing went digital. As a result, their customer-pay repair orders increased 35 percent in September compared with the year-ago month.... Read More »

Sponsors Hyundai-Kia closely watching FIFA scandal

1:57 pm U.S. ET | May 28, 2015

In the wake of a U.S. federal investigation of several officials and executives with soccer governing board FIFA, major corporate sponsor Hyundai Motor and affiliate Kia Motors are keeping a close eye on the matter.... Read More »

Ford dips toe into London car-sharing market with GoDrive

9:46 am U.S. ET | May 26, 2015

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.... Read More »

Mazda's new mantra: 'Driving Matters'

12:01 am U.S. ET | May 25, 2015

Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tag line: "Driving Matters."... Read More »

Can dealership make this SUV fit for a horse? Of course

12:01 am U.S. ET | May 25, 2015

A Ford store in Illinois revamped an Excursion, making it in to a mobile horse stall that hauls around a miniature horse for charity.... Read More »

VINCE BOND JR.

BLOG: How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22, 2015

The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card.... Read More »

Jeep leads Detroit's return to Tokyo Motor Show

6:25 am U.S. ET | May 22, 2015

For the first time in nearly a decade, a Detroit automaker will exhibit at the Tokyo Motor Show. Jeep -- the best-selling U.S. brand in Japan -- will return when doors open in October. The return of Jeep signals rekindled interest in the Japanese market and is a win for the beleaguered domestic show.... Read More »

VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

Audi will enhance Chinese connected-car services with Baidu

May 22, 2015 12:32 CET

Audi will enhance its connected-car services in China by jointly developing navigation map data, positioning algorithms and point-of-interest functions with China's Web services provider Baidu as it seeks to meet growing demand for driver-assistance systems and driverless technology in the world's largest auto market.... Read More »

Mazda's new mantra: 'Driving Matters'

3:00 am U.S. ET | May 21, 2015

Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters."... Read More »

Citroen creates Trip Advisor-style Web forum

May 21, 2015 06:01 CET

Citroen has launched a website where customers can rate their experiences at dealerships and workshops in France, the UK and Germany. By the end of 2016, the automaker also expects to roll out its Advisor web sites throughout Europe, Turkey, Russia, Brazil and Argentina.... Read More »

VW gets Mom involved in ad war with FCA

12:01 am U.S. ET | May 18, 2015

And now for the grudge report: In the latest round of provocation involving Volkswagen and Fiat Chrysler, sedans from Chrysler and Dodge have been cast in unflattering supporting roles in a TV spot for VW's diesel Passat.... Read More »

NORA NAUGHTON

BLOG: Celebrating David Letterman's top 10 automotive moments

12:01 am U.S. ET | May 18, 2015

David Letterman, whose final “Late Show” airs Wednesday night, is quite a car buff, keeping his collection hidden away, a CBS spokesman says. Here's a look at his top 10 automotive moments.... Read More »

SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015

Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies.... Read More »

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