Marketing

Lexus is putting its global marketing heads together

12:01 am U.S. ET | Aug. 11, 2014
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging.... Read More »

 

Order a burger, get a taste of Ford, all under the blue oval

12:01 am U.S. ET | Aug. 9, 2014
Ford has agreed to license the blue oval to a Florida restaurant group that has begun opening a chain of Ford's Garage restaurants with a 1920's theme.... Read More »

 

HELP WANTED

Making the young less restless

12:01 am U.S. ET | Aug. 9, 2014
For Rick Case Fiat, Cynthia Toro-Azicri's rise was another coup in a long effort to attract young people to the sales floor and keep them motivated enough to stick around.... Read More »

 

GM to stop omitting truck-part weights to maximize payload ratings

1:00 pm U.S. ET | Aug. 8, 2014
GM said today that it will no longer omit the weights of some parts when weighing pickups to boost their maximum payload ratings.... Read More »

 

JAMES B. TREECE

Toyota, supporter of Korean culture

12:28 pm U.S. ET | Aug. 8, 2014
Would you do a double-take if Volvo were the sponsor of the Country Music Awards? How about if BMW were the primary sponsor, and the only automotive sponsor, of a museum exhibit of Japanese samurai swords?... Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014
Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job.... Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Volt marketing will get redesigned next year with new vehicle

12:42 pm U.S. ET | Aug. 7, 2014
Chevrolet will overhaul its marketing plan for the Chevy Volt when it launches the second-generation in 2015, using existing Volt owners as product evangelists focusing marketing efforts regionally.... Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Nissan exec wants faster customer satisfaction feedback

1:02 pm U.S. ET | Aug. 6, 2014
Nissan will attempt to speed up feedback from car shoppers and move beyond widely accepted customer-satisfaction practices, Nissan's top sales executive for the United States said today.... Read More »

 

Gannett to buy rest of Cars.com for $1.8 billion as part of digital strategy

8:03 am U.S. ET | Aug. 5, 2014
Gannett, the publisher of USA Today, said it would take full ownership of Cars.com and spin off its publishing assets into a publicly traded company as it focuses on its digital businesses.... Read More »

 

Acura task force's job: Define brand's identity

12:01 am U.S. ET | Aug. 4, 2014
rbeene@crain.com
MIDDLEBURG, Va. -- While working to revive its sedan sales, Acura created a task force last spring charged with overhauling everything from product development and manufacturing to purchasing.
Led by Honda North America Executive Vice President Erik Berkman, the Acura Business Planning Office was given a free hand by bosses in Japan. It is still working on a blueprint.... Read More »

 

JLR puts down $170M to pick up 543 classics

12:01 am U.S. ET | Aug. 4, 2014
Jaguar Land Rover's newly formed Special Vehicle Operations unit may have blown a big hole its budget for the year with the $170 million purchase of Britain's largest classic car collection.... Read More »

 

Edmunds: Model S 'brilliant,' but 'hard to recommend'

12:01 am U.S. ET | Aug. 4, 2014
The Tesla Model S is a "fast, comfortable and technologically brilliant luxury sedan," Edmunds.com concluded in a review it posted last week following a "long-term road test." But Edmunds editors amassed a list of 28 repairs and dealership visits for service bulletins that the car required during the 17 months and 30,251 miles it was tested.... Read More »

 

Another ace, another chance for dealerships

12:01 am U.S. ET | Aug. 4, 2014
Jon Peterson, general manager of Folsom Lake Kia and Folsom Lake Ford, was teeing up at a charity golf event sponsored by his dealership on July 28 when his cellphone rang. It was a tournament organizer. Someone had made a hole-in-one. Again.... Read More »

 

EDITORIAL

Integrity matters much more than bragging rights

12:01 am U.S. ET | Aug. 4, 2014
We might be willing to write off Ford Motor Co.'s payload math as merely the work of an overeager marketer. But it's not an isolated incident; it's the latest in a string of questionable Ford practices.... Read More »

 

Acura TLX aims to balance size, performance

12:01 am U.S. ET | Aug. 4, 2014
Acura has an ambitious mandate for its new TLX: Replace two outgoing sedans and claw back some prestige for the brand. The TLX replaces the mid-sized TL and compact TSX sedans in Acura's lineup.... Read More »

 

Millennials top Gen X in new-car buying for first time

3:35 pm U.S. ET | Aug. 1, 2014
Millennials during the first half of the year surpassed Gen X in new-car purchases for the first time, signaling a growing transition in consumer preferences of affordability and sustainability over utility.... Read More »

 

Future car colors inspired by Midwest homes, landscape, BASF says

1:38 pm U.S. ET | July 31, 2014
Future cars and light trucks will sport more sparkling oranges and browns, soft blues and greens, and pearly whites and grays -- all inspired by the clear skies, lush lawns and warm homes found in the nation's heartland -- according to trend spotters at BASF's automotive coatings divisions.... Read More »

 

GM, too, removes parts to weigh pickups, boost payload ratings

7:09 pm U.S. ET | July 30, 2014
GM says it deletes heavy items such as the rear bumper from certain pickups when it weighs them in order to boost the vehicles' maximum payload ratings. GM says it adopted the practice for the 2014 model year in response to competitive pressures as it launched redesigned full-sized pickups.... Read More »

 

Tesla's Musk to portray himself on 'The Simpsons'

10:26 am U.S. ET | July 29, 2014
Tesla Motors CEO Elon Musk will be providing the voice for himself in an episode in the 26th season of “The Simpsons,” the show's executive producer, Al Jean, said at a recent Comic-Con panel.... Read More »

 

JAMIE LaREAU

Another hole-in-one gives California dealer a second chance

2:41 pm U.S. ET | July 29, 2014
For eight years, Folsom Lake Kia and Folsom Lake Ford near Sacramento have sponsored charity golf tournaments without anyone ever hitting a hole-in-one. Yet for the second time this year, a golfer has put it in the cup, winning a new car.... Read More »

 

Consumer Reports presses Toyota to recall some 177,500 Camry hybrids

4:21 pm U.S. ET | July 28, 2014
Consumer Reports called on Toyota to recall about 177,500 older Camry hybrid sedans to address potential power brake defects.... Read More »

 

Ford hikes revamped F-150 pickup prices as much as $3,615

11:36 am U.S. ET | July 28, 2014
Ford is raising prices on the new 2015 aluminum-bodied F-150 pickup by $360 to $3,615, or 1 percent to 8 percent, and has trimmed the number of models to five from 11. When the new truck arrives this fall, the least expensive F-150 will be the XL model powered by a 283-hp V-6 engine at a starting price of $26,220, which includes a $1,195 shipping charge.... Read More »

 

CLASS WARFARE

Ford, Ram quarrel over heavy-duty pickup towing title

12:01 am U.S. ET | July 28, 2014
Ford Motor Co. is threatening legal action if Ram keeps claiming that its pickups offer "best-in-class" towing. Ram's response? In so many words, it's telling Ford to go pound sand.... Read More »

 

Targeted digital ads start with car color

12:01 am U.S. ET | July 28, 2014
New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it. And research shows that vehicle color is a crucial part of the shopping experience.... Read More »

 

Millennials drawn to car-sharing services, but eventually, they buy

12:01 am U.S. ET | July 26, 2014
Car- and ride-sharing programs are changing the way city dwellers get around and the way millennials think about car ownership. Automakers have noticed and are experimenting with ways to adapt -- creating partnerships with car-sharing services or offering their own transportation services.... Read More »

 

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