Staff Columns

Mini’s challenge: Growing while it shrinks

BMW's top executive for Mini, Peter Schwarzenbauer, says it will be tricky to launch a fifth nameplate that both attracts consumers and fits the brand's image.

How Jaguar spells U.S. future: F-Pace

Jaguar's new F-Pace compact crossover will be the key vehicle to boosting the brand's lackluster U.S. sales, Jaguar's top U.S. executive says. The F-Pace, which goes on sale next month, will capitalize on a hot segment and is expected to bring new, younger buyers to the brand.

Hey! Keep eyes on big picture

When similar monthly sales numbers start getting as monotonous as driving through west Texas, it's time to focus on the big picture.

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