Ram Brand

TIER 2 BLOCKBUSTER

For FCA, no one brand was big enough for 'Star Wars'

12:01 am U.S. ET | Feb. 8, 2016

December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions. That's why FCA, which partnered with Lucasfilm to co-promote Star Wars: The Force Awakens alongside five of its brands in a global effort, didn't have to think too hard about what direction to take with its campaign. The timing, said FCA marketing boss Olivier Francois, was perfect for Tier 2.... Read More »

FCA's 2018 lineup? Here's a guess

12:01 am U.S. ET | Feb. 1, 2016

What will Fiat Chrysler Automobiles' U.S. product lineup look like when CEO Sergio Marchionne's new business plan is fully executed?... Read More »

Ford, aiming for pickup fuel economy crown, preps diesel-powered F-150

2:30 pm U.S. ET | Jan. 28, 2016

Ford appears to be gearing up to launch a diesel-powered version of the F-150, possibly as early as next year, and wrest the fuel efficiency crown from the hot-selling Ram 1500 EcoDiesel. Diesel-powered F-150 test trucks have been spotted running around Ford's product development center in Dearborn, Mich.... Read More »

Heavy-duty Rams to stay in Mexico, Marchionne says

1:16 pm U.S. ET | Jan. 11, 2016

Fiat Chrysler will keep producing its heavy-duty Ram pickups in Mexico but will announce Jan. 27 a “significant realignment” of what it makes and where across its North American production portfolio, CEO Sergio Marchionne said.... Read More »

Jeep record powers FCA up 13% to best-ever December

12:15 pm U.S. ET | Jan. 5, 2016

Record Jeep sales pushed Fiat Chrysler’s U.S. volume up 13 percent last month to its best December in the company’s 90-year history.... Read More »

RAM

New global boss for growing automaker

12:01 am U.S. ET | Jan. 4, 2016

Ram will continue to expand trim offerings, as it did with the 1500 Rebel, and styling choices in pickups, and concentrate on adding commercial fleet sales with vans and pickups.... Read More »

Ram 1500 retains 4-star NHTSA safety rating

3:37 pm U.S. ET | Dec. 15, 2015

The 2016 Ram 1500 pickup has received a four-star safety rating from the National Highway Traffic Safety Administration -- one star less than competitive pickups at General Motors and Ford.... Read More »

Ram reaches out to women who love country music

12:01 am U.S. ET | Dec. 13, 2015

In recent years, Ram has built relationships with country music stars such as Miranda Lambert and Kellie Pickler to broaden its appeal. Ram has engaged country music fans with exclusive concerts and online hubs through Yahoo and Rolling Stone magazine that feature behind-the-scenes moments with artists and other content.... Read More »

FCA uses The Force in global 'Star Wars' ad campaign

9:00 pm U.S. ET | Dec. 2, 2015

Fiat Chrysler Automobiles is looking to a galaxy far, far away to push its year-end sales events. FCA, in a partnership with Lucasfilm, launched a global advertising campaign on Thursday to co-promote Star Wars: The Force Awakens alongside five FCA brands.... Read More »

Chevy Colorado, GMC Canyon diesels first pickups to top 30 mpg on highway

2:45 pm U.S. ET | Nov. 9, 2015

The EPA has certified the diesel-powered versions of the Chevrolet Colorado and GMC Canyon at 31 mpg highway -- the highest rating of any truck, big or small, gasoline or diesel -- sold in the U.S.... Read More »

Jeep to make limited run of Red Rocks

12:01 am U.S. ET | Nov. 9, 2015

Jeep will produce a limited edition of 50 limited edition Wrangler Red Rocks next year to celebrate the 50th anniversary of the Easter Jeep Safari in Moab, Utah. A concept version of the 2016 Red Rock was one of several highly accessorized and concept vehicles that Fiat Chrysler Automobiles displayed at the Specialty Equipment Market Association show last week in Las Vegas.... Read More »

OCTOBER U.S. SALES

Trucks, deals push U.S. sales up 14%; SAAR hits 18.23 million

8:00 am U.S. ET | Nov. 3, 2015

U.S. light-vehicle sales, behind strong truck demand, bigger deals and double-digit gains at Hyundai-Kia, GM, FCA, Ford, Toyota, Nissan and Subaru, rose 14 percent last month to 1.455 million, putting the industry on track to set an annual record in 2015. The annualized sales rate, 18.23 million, came in just above September's 18.17 million pace. It's the first time the SAAR topped 18 million in back-to-back months since February 2000.... Read More »

Strong Jeep, Dodge rebound push FCA volume up 15%

1:15 pm U.S. ET | Nov. 3, 2015

FCA’s US sales climbed 15 percent in October on strong SUV sales from Jeep and resurgent sales of its minivans as well as the Dodge brand.... Read More »

Pickup-based Ram SUV is a 'no-brainer' for FCA chief

12:01 am U.S. ET | Nov. 2, 2015

Fiat Chrysler is studying whether to produce a new full-sized SUV based on the Ram pickup. The vehicle is possible because the Ram 1500 is moving to a larger, more modern plant.... Read More »

Fiat Chrysler studies making Suburban/Expedition fighter under Ram

1:45 pm U.S. ET | Oct. 28, 2015

Fiat Chrysler Automobiles is studying whether to build a large Ram SUV to compete with the Chevrolet Suburban and Ford Expedition.... Read More »

Postal Service books big Ram ProMaster order

12:01 am U.S. ET | Oct. 5, 2015

The U.S. Postal Service's order for 9,133 2016 Ram ProMaster 2500 cargo vans represents the biggest single customer purchase of the front-wheel-drive ProMaster since U.S. sales of the commercial van began in 2013.... Read More »

U.S. sales rise 16% on double-digit gains at Detroit 3, Nissan, Toyota, Honda

8:00 am U.S. ET | Oct. 1, 2015

U.S. light-vehicle sales, propelled by Labor Day promotions, fatter deals throughout the month, low gasoline prices and higher light-truck demand, rose 16 percent in September on double-digit gains at the Detroit 3, Toyota Motor, Nissan Group and Honda Motor. The seasonally adjusted annual sales rate surged to 18.17 million.... Read More »

Jeep powers FCA US to 14% increase

12:00 pm U.S. ET | Oct. 1, 2015

Record Jeep sales pushed Fiat Chrysler sales up 14 percent last month as every brand but Chrysler recorded a gain.... Read More »

Postal Service to buy 9,113 Ram ProMaster vans for large package delivery

8:00 am U.S. ET | Sept. 29, 2015

Fiat Chrysler's Ram brand won an order for 9,113 2016 Ram ProMaster 2500 cargo vans from the U.S. Postal Service to be used for large package deliveries.... Read More »

BETTER BY DESIGN?

European vans rendering classic American models obsolete

12:01 am U.S. ET | Sept. 27, 2015

A trio of Euro vans is rendering the classic, bulbous American van obsolete. Only GM continues to market a traditional, body-on-frame, truck-based, full-size van, the Chevy Express and the GMC Savana.... Read More »

Record Jeep, Ram pickup demand push FCA up 1.7%

2:15 pm U.S. ET | Sept. 1, 2015

Record Jeep and Ram pickup volume pushed Fiat Chrysler's U.S. sales up 1.7 percent in August, offsetting stiff drops at the Dodge and Chrysler brands. The automaker reported sales in the U.S. of 201,672. It's the second month this year, after May, that deliveries topped 200,000, and FCA's 65th consecutive month of year over year sales gains.... Read More »

Ram mulls Ford Transit fighter

12:01 am U.S. ET | Aug. 31, 2015

Ram is studying whether to add a heavy-duty commercial van to its lineup. The brand may bring a version of the Iveco Daily to North America to fill out the upper end of its commercial van lineup. The Daily features optional all-wheel drive.... Read More »

Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Edmunds.com... Read More »

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year.... Read More »

Chevy Silverado styling toughened up for 2016

9:00 am U.S. ET | July 13, 2015

Chevrolet is scrapping the long-running dual stacked headlights on the freshened 2016 Silverado and giving the hot-selling pickup a mean-machine look. The 2016 model also adds a more muscular hood and a new front fascia. The changes are designed to keep the truck competitive against Ford's revamped F-150 and Fiat Chrysler's Ram 1500.... Read More »

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