Ram Brand

Chrysler's new roadmap

12:01 am U.S. ET | Feb. 4, 2013
Chrysler Group has dropped plans to pack five more small nameplates into its crowded Chrysler-Dodge-Jeep Ram showrooms. Instead, it's adding nameplates at its Fiat and upcoming Alfa Romeo dealerships.... Read More »

 

Chrysler gain propelled by sedans and coupes

11:59 am U.S. ET | Feb. 1, 2013
Chrysler rode strong sales of sedans and coupes to a 16 percent sales increase in January, increasing its string of consecutive monthly year-over-year sales gains to 34 months. Chrysler Group sold 117,731 vehicles last month, compared with 101,149 units in January 2012. Car sales were up 50 percent for the month and accounted for 37 percent of the company’s sales.... Read More »

 

2013 DETROIT AUTO SHOW

Prime time for big pickups

12:01 am U.S. ET | Jan. 21, 2013
Low incentives, new products and construction sites filled with aging pickups have set the stage for an especially competitive -- and lucrative -- battle in the one segment the Detroit 3 still dominate: big pickups.... Read More »

 

For some, trucks are about panache, not power

12:01 am U.S. ET | Jan. 21, 2013
As the economy improves, marketers of full-sized pickups are devising strategies to snag first-time buyers and lifestyle buyers who are returning to the vehicles.... Read More »

 

2013 DETROIT AUTO SHOW

Cadillac ATS, Ram 1500 win North American car, truck awards

7:10 am U.S. ET | Jan. 14, 2013
The Cadillac ATS and Ram 1500 were named 2013 North American Car and Truck of the Year today by a panel of automotive journalists.... Read More »

 

Ram boosts towing capacity on heavy-duty pickup

12:01 am U.S. ET | Jan. 9, 2013
Ram has fired the latest salvo in the ongoing pickup war between the domestic automakers, releasing what the brand claims is now best-in-class towing capacity for its 2013 heavy-duty pickups. The 2013 Ram 3500 was rated to tow a 30,000-pound trailer, up from a maximum towing capacity of 22,750 pounds for the same vehicle and powertrain setup in 2012.... Read More »

 

Ram to add stores for commercial line

12:01 am U.S. ET | Dec. 10, 2012
Ram will appoint more dealerships to handle a growing lineup of commercial pickups, chassis cabs and vans, brand chief Fred Diaz says. About one quarter of Chrysler Group's 2,400 U.S. dealerships have the BusinessLink designation.... Read More »

 

FINAL ASSEMBLY

Ram's mpg boast gets a snappy comeback from Ford

12:01 am U.S. ET | Dec. 3, 2012
As the Big Kahuna in the large-pickup class, Ford has taken a swipe at the rival Ram 1500 and its boast of best-in-class 25 mpg highway fuel economy.... Read More »

 

Ram launches commercial truck unit, plans to add Fiat-based large van

3:16 pm U.S. ET | Nov. 28, 2012
Ram has formed a commercial truck division and confirmed plans today to introduce a large van based on the Fiat Ducato in the third quarter of 2013. The 2014 Ram ProMaster will be redesigned and tailored for North American commercial truck and van users, Chrysler Group said. It will compete with other full-sized vans such as Mercedes-Benz' Sprinter line and Ford Motor Co.'s Transit.... Read More »

 

Chrysler to boost output of 2013 Rams, V-6 engines

10:06 am U.S. ET | Nov. 15, 2012
Chrysler Group will add a third shift in March at its Warren Truck plant in suburban Detroit and revamp part of its Mack Engine complex in Detroit to make more Pentastar V-6 engines. The moves represent about $238 million in further investment in the Detroit area and will add 1,250 jobs, a Chrysler spokeswoman confirmed.... Read More »

 

Ram's Diaz: 'Butts in the seats' will sell pickups

12:01 am U.S. ET | Oct. 22, 2012
Marketers at the Ram brand will set up test tracks at auto shows, state fairs and regional events to give shoppers a firsthand taste of the re-engineered 2013 Ram 1500 pickup. One-on-one efforts are needed to lure loyal owners out of rivals' pickups, said Fred Diaz, head of the Ram brand.... Read More »

 

Chrysler opens dealer orders for natural gas Ram truck sales

6:34 pm U.S. ET | Oct. 14, 2012
Chrysler Group is making its natural gas-powered Ram pickup available for sale to retail buyers, according to the head of the company's dealership network. Chrysler began allowing all dealers to order the Ram 2500 Heavy Duty CNG pickup in September, said Peter Grady, vice president of network development and fleet.... Read More »

 

Ram launches marketing for 2013 light-duty pickup

1:30 pm U.S. ET | Oct. 8, 2012
Chrysler Group's Ram brand has unveiled a new series of TV commercials featuring actor Sam Elliott and Latin musician Juanes that it will use to launch the re-engineered 2013 Ram 1500 pickup.... Read More »

 

Chrysler recalls over 44,000 trucks in U.S.

9:59 am U.S. ET | Oct. 8, 2012
Chrysler Group is recalling more than 44,000 pickup trucks in the United States because a rear-axle pinion nut could loosen and cause loss of vehicle control.... Read More »

 

Small, mid-sized cars power Chrysler to 12% gain

3:37 pm U.S. ET | Oct. 2, 2012
Strong sales of small and mid-sized cars propelled Chrysler Group to its best September since 2007 and its 30th consecutive month of year-over-year sales gains. The automaker sold 142,041 units last month, up 12 percent from September 2011.... Read More »

 

Chrysler seeks business buyers with heavy-duty Rams

12:01 am U.S. ET | Sept. 27, 2012
Ram will try to sell more vehicles to commercial customers next year with a new commercial division offering a re-engineered lineup of heavy-duty pickups and chassis-cab trucks, as well as two Fiat-based commercial vans.... Read More »

 

Chrysler plug-in hybrid testing stalled by overheating batteries

1:01 pm U.S. ET | Sept. 24, 2012
Chrysler Group said it has temporarily sidelined 109 trucks and 23 minivans in plug-in hybrid test fleets due to overheating batteries in some of the pickup trucks. Three of the Ram Truck 1500 pickup trucks in a fleet of 109 equipped with plug-in hybrid powertrains sustained damage when their prototype lithium-ion batteries overheated, Chrysler said.... Read More »

 

Chrysler's 'Iron Man' streak rolls on

4:54 pm U.S. ET | Sept. 4, 2012
Strong sales of sedans and pickups pushed Chrysler Group sales up 14 percent in August, extending its streak of monthly year-over-year sales gains. Chrysler reported sales in August of 148,472 units, compared with 130,120 units for the same month a year ago. The company's car sales jumped 21 percent sales while pickup sales rose 12 percent, leading to the automaker's best August since 2007.... Read More »

 

FUTURE PRODUCTS -- CHRYSLER-FIAT

Fiat helps Ram enter van fray

12:01 am U.S. ET | Sept. 3, 2012
With a re-engineered light-duty pickup heading to dealerships this fall, the Ram brand team is turning its attention to two new commercial vans. The vans will be reskinned versions of European Fiat vans and are scheduled to arrive in 2013. They will be assembled in Mexico.... Read More »

 

CARS & CONCEPTS

Tweaks push Ram mpg to 18/25

12:01 am U.S. ET | Aug. 27, 2012
When it goes on sale this fall, the 2013 Ram 1500 pickup will get better fuel economy than Ford's and General Motors' most efficient full-sized pickups. The re-engineered Ram pickup achieves 18 mpg in the city and 25 mpg on the highway.... Read More »

 

Ram mpg rises 25% with V-6, less drag

12:01 am U.S. ET | Aug. 24, 2012
Powered by Chrysler's 3.6-liter V-6 engine and a new eight-speed automatic transmission, and thanks to more than a dozen improvements to reduce drag, the 2013 Ram 1500 has a fuel economy rating of 18 city/25 highway. That's up from 14 city/20 highway for the current model.... Read More »

 

Redone Ram counts on mpg, technology to grab pickup share

12:01 am U.S. ET | July 30, 2012
The head of Ram predicts his re-engineered 1500 pickup will swipe loyal customers from other brands because of better fuel economy and new technology when it debuts this fall. But Fred Diaz, the native Texan who has ridden herd over the Chrysler Group's truck brand since it split from Dodge in 2009, understands the size of the challenge.... Read More »

 

Commercial van sector gets makeover

12:01 am U.S. ET | July 9, 2012
More American tradesmen will soon find themselves behind the wheel of a commercial van developed overseas. Three automakers -- Ford Motor Co., Chrysler Group and Nissan North America -- have introduced or will roll out next year commercial vehicles from their overseas operations that promise higher fuel economy.... Read More »

 

PICKUP GAME

As trucks square off, this time mpg comes into play

12:01 am U.S. ET | July 2, 2012
Coming this fall: The pickup wars resume, with a twist. Expect boastful claims of horsepower, torque, towing capacity and durability. But this year the Ford and Ram brands also plan to duke it out over fuel economy.... Read More »

 

Ram: Fleet pickups and mpg to drive retail sales

12:01 am U.S. ET | June 18, 2012
Chrysler Group will pitch the re-engineered Ram 1500's improved fuel economy when the pickup goes on sale this fall, said Bob Hegbloom, director of the Ram brand. He also plans to use commercial fleets to expose potential customers to the pickup.... Read More »