Mark Rechtin


Marketers: Auto purchase funnel is dead

12:01 am U.S. ET | May 19, 2014

At the Automotive News Marketing Seminar here last week, four top marketers pronounced the end of the purchase funnel because people aren't shopping for cars the way they used to. Rather than narrowing vehicle choices before purchase, younger shoppers now add and subtract vehicle choices throughout the process.... Read More »


Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014

Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?... Read More »


Stop crying about the 'weak' yen

12:01 am U.S. ET | Aug. 15, 2013

Detroit automakers need to stop whining about the weak yen damaging their ability to compete against Japanese automakers. It conjures up decades-old images of excuse-making, when the Detroit 3's problems were everyone's fault but their own.... Read More »


The death of driving? Don't make any funeral plans

11:29 am U.S. ET | May 17, 2013

You know that study that just came out declaring “the end of the driving boom,” because Gen Y supposedly doesn't care about cars? Ignore it.... Read More »


A flaw in Tesla's plan: It's Chargie McVanish

12:01 am U.S. ET | April 8, 2013

Driving range and recharging time have been significant hurdles for electric vehicles to gain mainstream acceptance. Tesla Motors is addressing the problem with stations for Tesla owners only that can recharge 150 miles of range in half an hour. But Tesla overlooked the annoying human factor Mark Rechtin is West Coast editor for Automotive News.... Read More »


His Tesla gored, a miffed Musk trashes the Times

12:01 am U.S. ET | Feb. 18, 2013

It's a scientific fact: Electric vehicles fare poorly in cold climates. So when The New York Times took a Tesla Model S for a spin from Washington to Boston in freezing temperatures -- ending with the vehicle out of juice on a flatbed -- it was almost to be expected. The surprise was Tesla's response Mark Rechtin is West Coast editor for Automotive News.... Read More »


Help wanted: But who's on the way out?

12:01 am U.S. ET | Jan. 28, 2013

It's great sport in the auto business -- talking about top-flight executives who could be on the move. This week we get to conjecture about who might be on the hot seat.... Read More »

Automotive News Cover
Special Video Report
Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
» Watch the Video
News by Brand