Peugeut

Ford puts huge ad account up for review

Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.


Opel, Vauxhall to scrap dealerships as Peugeot cuts costs

Opel and Vauxhall are cutting dealerships as new owner Peugeot continues to reduce costs at the automaker it acquired last year in the face of sliding sales, notably in Britain, a major market.


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