Lexus

Mini's goal: Grow sales without hurting brand's image

BMW's top executive for Mini, Peter Schwarzenbauer, says it will be tricky to launch a fifth nameplate that both attracts consumers and fits the brand's image.

How Jaguar spells U.S. future: F-Pace

Jaguar's new F-Pace compact crossover will be the key vehicle to boosting the brand's lackluster U.S. sales, Jaguar's top U.S. executive says. The F-Pace, which goes on sale next month, will capitalize on a hot segment and is expect to bring new, younger buyers to the brand.

Digital Honda ads make it personal

In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential

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