Scion's edgy new crossover for the kids

12:01 am U.S. ET | Nov. 23, 2015

When it goes on sale in late 2016 or early 2017, Scion's C-HR will tap into the global thirst for all things crossover.... Read More »

Los Angeles' hits & mehs

12:01 am U.S. ET | Nov. 23, 2015

Like any auto show, Los Angeles was supposed to be chockablock with astonishing, flabbergasting production models, honey-will-you-look-at-that concepts - maybe even a handful of hybrids or green cars with mind-bending technology. Well, maybe the exciting stuff got stuck in L.A. traffic.... Read More »

Scion keeps it weird in new iM, iA ads

11:02 am U.S. ET | Nov. 19, 2015

Scion's “Weird, Right?” ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness.... Read More »

Scion jumps into hot subcompact crossover fray with C-HR

5:00 pm U.S. ET | Nov. 18, 2015

The sleek C-HR concept crossover Toyota has shown at global auto shows will come to the U.S. market as a Scion. When the C-HR goes on sale in 2017, the subcompact crossover will be the third all-new model Scion has promised dealers, following the iA and iM that went on sale in September.... Read More »

Toyota reaps truck boom to record October volume

4:30 pm U.S. ET | Nov. 3, 2015

Toyota Motor Sales posted its best October ever, riding a wave of light-truck sales to a 13 percent gain in U.S. volume and marking the first time the company surpassed 200,000 deliveries in October.... Read More »

Scion frees ad agency to go for the weird

12:01 am U.S. ET | Oct. 12, 2015

The latest TV campaign for Scion's new iM hatchback and iA compact sedan uses a mix of familiar ingredients: cars driving through beautiful landscapes, close-ups of the interiors and a script that ticks off standard features such as backup cameras and dual-zone climate control. But then, apropos of Scion, things get weird.... Read More »

Toyota rises 16 percent, seeks more truck output

5:45 pm U.S. ET | Oct. 1, 2015

Toyota Motor Sales posted a 16 percent year-over-year U.S. sales increase last month that resulted in its best September since 2007.... Read More »

Changing Scion gets new boss

12:01 am U.S. ET | Sept. 28, 2015

Andrew Gilleland was a field operations manager at Scion when it was hatched in 2003, working with dealers to help get the youth-oriented brand off the ground.... Read More »

Scion names Gilleland vice president; Murtha takes new post at Toyota

9:53 am U.S. ET | Sept. 24, 2015

Scion, amid an aggressive product rollout, said today Andrew Gilleland will return to the brand as its vice president. He replaces Doug Murtha, 49, who will head corporate strategy and planning for Toyota in North America.... Read More »

Toyota, Honda suffer from weak car deliveries

4:15 pm U.S. ET | Sept. 1, 2015

The declines in small and midsize car sales finally caught up to both Toyota and Honda in August. Toyota Motor Sales U.S.A. reported its August sales fell 8.8 percent from a year earlier to 224,381 vehicles, while American Honda Motor Co.'s sales dropped 6.9 percent to 155,491. Both companies suffered big declines in cars that negated increases in some light trucks.... Read More »

Toyota, Scion target younger consumers with online sales, finance tool

11:45 am U.S. ET | Aug. 19, 2015

Toyota and Scion are targeting young consumers with a new car-buying program that will enable customers to start both the shopping experience and financing process online. Scion began a pilot of its online transaction program, Pure Process Plus, in May. The Toyota brand plans to launch its online shopping tool in six to 12 months.... Read More »

Scion's single-trim strategy benefits dealers but also has risks

12:01 am U.S. ET | Aug. 8, 2015

Plenty of automakers limit the number of a la carte options or even packages as a way to reduce manufacturing complexity and time. For Scion, the rationale is different.... Read More »

Weak car, Scion results offset strong truck deliveries at Toyota

5:30 pm U.S. ET | Aug. 3, 2015

Toyota Motor Corp. reported flat sales in July as a big win for its Lexus brand and strong truck sales were offset by weak performances by its top sellers on the car side, the Camry and Corolla, and at Scion.... Read More »

Long-starved Scion gets a serving of new cars, crossovers

12:01 am U.S. ET | July 27, 2015

After years of neglect from parent company Toyota, Scion is finally seeing new products roll in. Two cars go on sale this year, and a subcompact crossover likely is headed to dealers in 2016.... Read More »

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year.... Read More »

Scion packs automatic braking into iA

12:01 am U.S. ET | July 5, 2015

Scion's new iA sedan packs impressive collision avoidance tech for a little sedan that starts under $17,000. Thanks to Mazda.... Read More »

Strong truck volume helps Toyota offset weak car demand

3:30 pm U.S. ET | July 1, 2015

Toyota Motor Sales, boosted by strong light-truck volume, rebounded from a sales decline in May to post a 4.1 percent jump in June deliveries.... Read More »

Toyota Motor Sales off 0.3%, despite big truck haul

4:00 pm U.S. ET | June 2, 2015

Toyota Motor Sales posted a 0.3 percent decline in May sales from a year earlier, as the continued strength of its light trucks failed to offset losses across nearly its entire car lineup. With demand for light trucks strong, Toyota is feeling the same inventory pinch as it did in April.... Read More »


BLOG: With sports cars, hit reset (often) for success

11:00 am U.S. ET | May 26, 2015

Sporty cars won't live past one generation if car companies don't keep them fresh with new models and features. Constant investment or a slow, agonizing death.... Read More »

Scion to announce 3rd new vehicle this fall, sources say

12:01 am U.S. ET | May 11, 2015

Scion is gearing up for a rebound with two new vehicles, the iA sedan and iM hatchback, both shown last month at the New York auto show. But sources say a third new vehicle on Scion's docket is scheduled to be announced this fall, possibly in November at the Los Angeles Auto Show.... Read More »

Scion FR-S gets light refresh for 2016

12:00 pm U.S. ET | May 5, 2015

Toyota is giving the rear-wheel-drive Scion FR-S a light refresh for the 2016 model year. The interior gets most of the attention, with silver trim accents and a new standard 7-inch touch screen. The FR-S also will feature voice-recognition technology, Toyota says.... Read More »

Toyota posts gain, needs more trucks

5:30 pm U.S. ET | May 1, 2015

Toyota will adjust production in the coming months to boost tight light-truck supplies after strong demand for pickups, crossovers and SUVs offset slumping car sales last month. The automaker had an April sales gain of just 1.8 percent -- its smallest increase since September.... Read More »


BLOG: Who's using whom in the Mazda-Toyota Mexican marriage?

11:00 am U.S. ET | April 21, 2015

Mazda is loaning a rival one of its biggest brand assets: its distinct Kodo design language. Scion, meanwhile, is rolling the dice on a car even Mazda thinks U.S. demand can't support.... Read More »

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion.... Read More »

Toyota wants a Scion purchase to feel more like buying an IPad

6:46 am U.S. ET | April 1, 2015

Toyota wants buying a Scion car to feel more like ordering an iPad and less like the current four-hour ordeal.... Read More »