Scion

2014 DETROIT AUTO SHOW

As it matures, Scion is rethinking its image

12:01 am U.S. ET | Jan. 20, 2014
Scion turns 10 years old this year, and even though the target customer is still Gen Y, the behavior of that demographic has changed dramatically.... Read More »

 

Lexus: No interest in $30,000 models

12:01 am U.S. ET | Dec. 9, 2013
Lexus boss Jeff Bracken concedes that Mercedes-Benz's low-priced CLA sedan is off to a flying start, but he vows not to follow Mercedes down the price ladder.... Read More »

 

2013 TOKYO MOTOR SHOW

Subaru boss spurns convertible BRZ, FR-S

11:48 am U.S. ET | Nov. 20, 2013
Subaru chief Yasuyuki Yoshinaga dismissed the idea of a convertible Subaru BRZ sporty coupe, saying the vehicle would require a complete remake to meet safety standards. His slap-down came as Toyota, which sells a rebadged version of the car as the Scion FR-S, showed its own drop-top concept down the aisle at the Tokyo Motor Show.... Read More »

 

Scion pulls more dealers online

12:01 am U.S. ET | Nov. 18, 2013
Scion, to prod dealers to connect with shoppers on the Internet, is helping retailers pay for online advertising on Google and other search engines. Frank Scion in National City, Calif., had never spent a dime for Google paid search until this month when Scion anted up co-op funds, said Sean Magaha, digital marketing director for the Frank Motors Group.... Read More »

 

As Scion slips, Toyoda urges patience

12:01 am U.S. ET | Nov. 4, 2013
Akio Toyoda, scion of Toyota Motor Corp.'s founding family, has words of encouragement for Scion dealers who have soured on the brand's shrinking sales: Hang in there.... Read More »

 

Are e-contracts finally catching on?

12:01 am U.S. ET | Sept. 25, 2013
Could electronic vehicle finance contracts finally become a dealership norm as giants Toyota Financial Services and Ford Motor Credit join other captive finance companies in adopting e-contracting?... Read More »

 

Are e-contracts finally catching on?

12:01 am U.S. ET | Sept. 9, 2013
Could electronic vehicle finance contracts finally become a dealership norm as giants Toyota Financial Services and Ford Motor Credit Co. join other captive finance companies in adopting e-contracting?... Read More »

 

Toyota dealers get OK to drop sagging Scion

12:01 am U.S. ET | Aug. 19, 2013
Toyota has told dealers that too many of them carry the underperforming Scion franchise, so they're free to walk away from the youth-oriented brand without facing penalties. But the company has offered a glimpse of two possible future products for dealers who stick with Scion.... Read More »

 

Boomers surpass their children as No. 1 market for new wheels

12:01 am U.S. ET | Aug. 11, 2013
For generations, car buying declined as consumers entered their golden years. Now, boomers are refusing to follow their parents' lead and go quietly into the car buying night. The 55-to-64-year-old age group, the oldest of the boomers, has become the cohort most likely to buy a new car, according to a new study by the University of Michigan's Transportation Research Institute.... Read More »

 

Automakers refuse to give up on millennials who don't buy

12:01 am U.S. ET | Aug. 9, 2013
Young people are buying cars at a slower rate than their parents, restrained by mounting student loan debt, a rising cost of driving and an increasing reliance on biking and public transportation.... Read More »

 

Honda Civic still best among compacts on new IIHS crash test

12:01 am U.S. ET | Aug. 8, 2013
The Honda Civic is still the only small car to get the top rating on a new test that simulates a severe front-end crash, the Insurance Institute for Highway Safety says. Many popular and entry-level small cars struggled in a new round of "small overlap" crash tests, which replicates an accident in which the front corner of a car clips another car, a pole or a tree at 40 mph.... Read More »

 

Japan's big brands aim for tech, sizzle

12:01 am U.S. ET | July 29, 2013
Plenty is in the works for the Japanese import brands and another California-based carmaker, Tesla.... Read More »

 

Scion ponders moving into near-luxury

12:01 am U.S. ET | July 29, 2013
Within Toyota, there are two divergent views about Scion: maintain it as a youth-oriented brand, or move it into the premium compact near-luxury segment.... Read More »

 

Toyota, VW brands lead stock uptick

12:01 am U.S. ET | July 15, 2013
Swelling inventories at Toyota and Volkswagen in June led to an increase in U.S. industry stocks of unsold vehicles to start July.... Read More »

 

AutoNation Q1 earnings soar; acquisitions continue

6:30 am U.S. ET | April 18, 2013
AutoNation said first-quarter net income rose 14 percent to $83 million, up from $73 million a year ago. With profits up in all categories of its business during the first quarter, particularly finance and insurance and parts and service, AutoNation is snapping up more dealerships.... Read More »

 

Toyota's sales edge up 1%; Camry slips

4:40 pm U.S. ET | April 2, 2013
Toyota Motor Sales U.S.A.'s U.S. sales edged up 1 percent in March, to 205,342 units. That lagged the industry's 3 percent gain, but was enough to make March the automaker's best month in terms of volume since the federal cash-for-clunkers program in August 2009.... Read More »

 

Scion weighs a move to entry-lux

12:01 am U.S. ET | April 1, 2013
Toyota is weighing a major shift in positioning for its struggling Scion brand: moving upscale to target entry-level luxury models coming from European makes.... Read More »

 

2013 NEW YORK AUTO SHOW

Scion tC channels FR-S for 2014 refresh

5:53 pm U.S. ET | March 28, 2013
Toyota Motor revealed a refreshed version of its Scion tC coupe and special editions of the brand's other models Thursday at the New York auto show where Scion got its start. It was at this show 11 years ago where the world's largest automaker showed the first concepts of the brand aimed at bringing younger buyers into its showrooms.... Read More »

 

Scion to Kansas City: We have a Google problem

12:01 am U.S. ET | March 25, 2013
Scion is changing its online presence in a pilot it launched in December. Scion is buying pay-per-click advertising on Google for all 41 Scion stores in the six-state Kansas City region.... Read More »

 

FINAL ASSEMBLY

Subaru disses Toyota drop-top

12:01 am U.S. ET | March 18, 2013
Subaru has hinted at a convertible version of its BRZ since the sports car went on sale last year. So when Toyota showed the FT-86 concept at the Geneva auto show this month, Subaru engineers were paying close attention -- and scratching their heads.... Read More »

 

Toyota prices 2013 Camry, Prius c and Scion xB

8:29 pm U.S. ET | Dec. 7, 2012
Toyota Motor Sales announced prices Friday for some of its 2013 models. All prices in this report include a $795 freight charge; for Scion models, the charge is $755.... Read More »

 

Toyota worries more about bad winter than fiscal cliff

12:00 pm U.S. ET | Nov. 29, 2012
LOS ANGELES -- Toyota Motor Sales is bullish on U.S. industry sales for 2013, despite the fiscal cliff prospect of tax hikes and deep government spending cuts. Toyota predicts November sales will end with a 14.9 million seasonally adjusted annual rate of sales, with the calendar year ending slightly above 14.3 million units. Such a strong November, when the month is typically weak, shows signs of strong consumer demand, Carter said.... Read More »

 

Toyota recalls 11,153 Scion iQs

11:01 am U.S. ET | Nov. 15, 2012
Toyota is recalling 11,153 Scion iQ hatchbacks because the front passenger air bags might not deploy in a crash.... Read More »

 

Gulf States Toyota names former Ford manager as president

1:52 pm U.S. ET | Nov. 2, 2012
Gulf States Toyota named Marty Collins its president today, replacing Toby Hynes, who retired in June 2011. Collins most recently was general sales manager for Ford Motor Co.'s Ford and Lincoln brands.... Read More »

 

Job 1 for new Scion boss: Fresh product from Japan

12:01 am U.S. ET | Oct. 29, 2012
In promoting Doug Murtha, Scion now has a laid-back, 46-year-old Angeleno whose Toyota career has focused on product planning, mostly involving Japan-sourced vehicles.... Read More »

 

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