Toyota Brand

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup.... Read More »

Toyota's fuel-thrifty Prius family may decrease as the automaker ponders strategy

12:01 am U.S. ET | Feb. 1, 2016

In early 2011, Toyota issued a bold prediction: The Prius family of vehicles would be Toyota's best-selling nameplate in the U.S. by the end of the decade. Five years later, things have changed.... Read More »

Cheap gas hits hybrid, EV residuals

12:01 am U.S. ET | Jan. 30, 2016

Beware! Falling gasoline prices are hitting the residual values of used hybrids, electrics and plug-ins - hard. The influx of used small cars set to return to the market is just going to make matters worse.... Read More »

BMW's next Z roadster spied

2:47 pm U.S. ET | Jan. 20, 2016

It has been three years since BMW and Toyota signed a product development partnership that's expected to spawn sports cars for BMW and Toyota. Spy photos have finally emerged of the BMW car -- a replacement for the Z4 roadster that could be called the Z5. Toyota is expected to revive the Supra nameplate with its variant.... Read More »

Toyota Tacoma engineer wins Steel Institute award

11:54 am U.S. ET | Jan. 14, 2016

Mike Sweers, chief engineer for the 2016 Toyota Tacoma pickup, said his team turned to steel to meet aggressive targets to improve body and frame rigidity and strength while reducing mass.... Read More »

Shoppers using mobile devices require less hand-holding

12:01 am U.S. ET | Jan. 11, 2016

A Facebook-commissioned study finds that 76 percent of what it calls "mobile-first" shoppers -- those who do most of their research on smartphones and tablets -- know the vehicle they want before heading to a dealership.... Read More »

Ioniq fights Prius, point by point

12:01 am U.S. ET | Jan. 10, 2016

Hyundai is challenging the hybrid-car leader by touting the low center of gravity, rigid body, sporty suspension and fuel-saving lithium ion battery in its new Ioniq green car -- all points that Toyota has trumpeted regarding the redesigned Prius.... Read More »

Trucks lift Toyota, Lexus

5:30 pm U.S. ET | Jan. 5, 2016

Toyota Motor Corp. posted its highest December sales ever, and Lexus moved into second place among U.S. luxury brands with its best year in history. The Toyota brand achieved a 4.7 percent gain on the year, while Scion dropped 3.2 percent, its third consecutive year of declining sales.... Read More »

Chevrolet, Toyota raise game in green battle

12:01 am U.S. ET | Dec. 31, 2015

The redesigned and re-engineered Chevrolet Volt plug-in hybrid and Toyota Prius hybrid enter the 2016 model year as two of the nation's most fuel-efficient cars. But how do they stack up against each other? Here's a comparison.... Read More »

Hyundai's Prius-fighter to offer 3 electrified options for 1 body

12:01 am U.S. ET | Dec. 14, 2015

Hyundai's Ioniq compact car, a Toyota Prius-fighter scheduled to debut next month, will feature three electrified drivetrain options in one body type.... Read More »

Why the new awd Toyota Prius isn't coming stateside just yet

12:01 am U.S. ET | Dec. 14, 2015

Despite the increasing popularity of awd passenger cars in the U.S., Toyota is not convinced Americans want an awd Prius.... Read More »

Toyota lowers global sales target for new Prius

Dec. 9, 2015 11:04 CET

Toyota has cut its global sales target for the new Prius as falling fuel prices reduce demand for fuel-efficient cars in key markets such as the U.S.... Read More »

New awd Toyota Prius not U.S.-bound, for now

6:33 am U.S. ET | Dec. 9, 2015

The fourth-generation Toyota Prius went on sale in Japan today, complete with a new all-wheel-drive version arriving just in time for the onset of snowy driving.... Read More »

Toyota targets big leap in U.S. sales for RAV4

12:01 am U.S. ET | Dec. 7, 2015

The freshened 2014 Toyota RAV4 offers updates -- including a hybrid variant and a sport-tuned SE trim -- that Toyota hopes will help lift the compact crossover's annual U.S. sales to 400,000 within three years. That's a healthy jump from the 300,000 sales expected in 2015, itself a record for the nameplate.... Read More »

Just arrived: 2016 Toyota RAV4 Hybrid

12:01 am U.S. ET | Dec. 7, 2015

Toyota helped create the compact crossover segment when it introduced the original RAV4 in 1996. Twenty years and 2.5 million U.S. sales later, it has given the 2016 version substantial changes for its midcycle freshening. Highlights on all 2016 RAV4s include a revamped exterior, a plusher and more comfortable interior, better handling and a more refined presence overall.... Read More »

NOVEMBER U.S. SALES

Strong truck volume drives U.S. sales up 1.2%

8:00 am U.S. ET | Dec. 1, 2015

Hyundai-Kia set the pace in November as major automakers rode U.S. light-truck demand to sales increases and the overall industry, with a gain of 1.2 percent for the month, moved closer to an annual record. Gains among major players fell within a narrow range of 0.3 percent at Ford Motor Co. to 3.8 percent at Nissan Motor Co. Hyundai-Kia's 7.1 percent gain stood out in percentage terms. Only American Honda and Volkswagen Group declined.... Read More »

Toyota Motor sales rise on trucks; Lexus sets record Nov.

1:30 am U.S. ET | Dec. 1, 2015

Toyota Motor Sales U.S.A. posted a 3.4 percent gain in U.S. sales in November as consumers' demand for light trucks continued to buoy the automaker and the industry, the company said.... Read More »

TRUCK TUSSLE

Acrimony lingers as Ford, Toyota go solo in race for hybrid pickups

12:01 am U.S. ET | Nov. 30, 2015

Long after a Toyota-Ford hybrid pickup partnership unraveled, the rivals are racing to roll out their own products. It's a battle between two champions - one in hybrids, the other in pickups - for what will be a niche but growing segment.... Read More »

Honda Ridgeline ditches flying buttress profile

10:00 am U.S. ET | Nov. 24, 2015

Honda's second-generation Ridgeline truck shed a few more layers of camouflage recently, as spy photographers snapped the upcoming pickup ahead of its Detroit auto show debut in January.... Read More »

How Toyota channeled Lady Gaga in primping the Prius

12:01 am U.S. ET | Nov. 23, 2015

Shunsaku Kodama, chief designer of the next-generation Toyota Prius, embarked on a risky mission: Spice up Toyota's flagship hybrid so it's no longer just a frumpy, fuel-efficiency play. Give it emotion, make it sexy. And somehow make it stay true to its iconic green-car DNA.... Read More »

Why Toyota offers 2 battery choices in next Prius

12:01 am U.S. ET | Nov. 23, 2015

Toyota is offering two battery choices in the upcoming fourth-generation Prius. The hybrid's chief engineer says that's because the lithium ion battery is lighter and will be used in heavier, upper-trim cars packed with add-ons. It's one way to ensure equal performance and fuel economy.... Read More »

Hyundai's tech trickles down to Elantra

4:30 pm U.S. ET | Nov. 18, 2015

Hyundai's sixth-generation Elantra will come crammed with safety and connectivity technology to fend off a newly redesigned Civic and Nissan Sentra. Like the larger Sonata, the new Elantra sheds some of its former curviness in lieu of clean lines, premium touches and Hyundai's signature hexagonal grille.... Read More »

Toyota Prius gets big fuel efficiency boost

Nov. 18, 2015 06:01 CET

Toyota expects to improve fuel economy in its latest Prius hybrid car by 20 percent. The fourth-generation Prius will go on sale in Europe and the U.S. early next year following its December launch in Japan.... Read More »

HANS GREIMEL

BLOG: Toyota delivers on promise of meaner, greener Prius

3:00 am U.S. ET | Nov. 18, 2015

The minute you grab the wheel of the fourth-generation Toyota Prius hybrid, you feel the difference. The steering is heavy, precise, deliberate -- not light, loose and dead like the steering in the outgoing version.... Read More »

Toyota FJ Cruiser is scarce, hot and high-priced

12:01 am U.S. ET | Nov. 15, 2015

Toyota sold about 20,000 FJ Cruisers a year on average and about 222,000 all told in the United States. Now that they're not made anymore, they're more popular than ever.... Read More »

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