Toyota Brand

Toyota holds Apple, Google at bay with Telenav navigation deal

4:34 pm U.S. ET | July 30, 2015

Toyota will turn to a little-known company instead of Apple or Google to provide navigation and phone connectivity, as it seeks to maintain control of the car features. Toyota has been the biggest holdout among automakers as Apple and Google turn dashboards into screens that closely mirror their smartphones.... Read More »

Toyota taps GoPro to defend truck turf against new GM pickups

12:01 am U.S. ET | July 15, 2015

It's lights, camera and action time in America's suddenly competitive small-pickup segment. The market for small pickups was whittled down to just Toyota and Nissan a year ago. Now GM has returned with 2 trucks. To defend its share, Toyota is borrowing some cool factor from action-camera maker GoPro for the Tacoma's first redesign in a decade.... Read More »

Toyota will recall 625,000 Prius hybrids for software glitch

July 15, 2015 11:23 CET

Toyota will recall about 625,000 Prius hybrids globally, including 160,000 in Europe, to fix a software glitch that could shut down the hybrid system while the car is being driven.... Read More »

Prius fastback spotted

12:01 am U.S. ET | July 13, 2015

Toyota's next-generation Prius, due to be unveiled in the third quarter, may get a lot closer in looks to the 2016 Chevrolet Volt.... Read More »

Toyota's next Prius hybrid takes on fastback styling

12:30 pm U.S. ET | July 7, 2015

The next-generation Toyota Prius hybrid may be getting a lot closer in looks to the 2016 Chevrolet Volt. A five-door hatchback wearing heavy disguise spotted during testing in California could offer the best look yet at the next Prius.... Read More »

Next-gen Prius may be ill-timed, but not ill-fated

12:01 am U.S. ET | June 29, 2015

While the timing isn't ideal, dealers, analysts and Toyota itself are all bullish on the prospects for the next-gen Prius. They credit the strength of the Prius brand, its promising looks and what's shaping up as a solid backup plan.... Read More »

Toyota appeals $327 million tax bill in Thailand

7:00 am U.S. ET | June 19, 2015

Toyota said its Thailand subsidiary is appealing a Thai government order to pay additional taxes that the Nikkei business daily said would total more than 11 billion baht ($327 million).... Read More »

Toyota tops in retained value, awards show

12:01 am U.S. ET | June 18, 2015

Toyota Motor came out on top in's annual Best Retained Value Awards, nabbing a brand-level award and four model-level awards. The awards recognize brands and nameplates that have the highest projected residual values after five years compared to their average transaction prices when sold new.... Read More »

Toyota Motor Sales off 0.3%, despite big truck haul

4:00 pm U.S. ET | June 2, 2015

Toyota Motor Sales posted a 0.3 percent decline in May sales from a year earlier, as the continued strength of its light trucks failed to offset losses across nearly its entire car lineup. With demand for light trucks strong, Toyota is feeling the same inventory pinch as it did in April.... Read More »

Union effort at Toyota Canada stirs to life

12:01 am U.S. ET | May 23, 2015

The April announcement that Toyota will move Corolla production from Canada to a new Mexican plant has rejuvenated a unionizing campaign aimed at the automaker. Unifor is hoping to drum up support for a vote by the end of the year to determine if factories in Cambridge and Woodstock, Ontario, will become Toyota's first unionized plants in North America.... Read More »

A colossal month for crossovers

12:01 am U.S. ET | May 4, 2015

Crossovers pulled into the fast lane and sped ahead in April, driving a 4.6 percent rise in the month's U.S. sales to 1,455,242 light vehicles.... Read More »

Toyota posts gain, needs more trucks

5:30 pm U.S. ET | May 1, 2015

Toyota will adjust production in the coming months to boost tight light-truck supplies after strong demand for pickups, crossovers and SUVs offset slumping car sales last month. The automaker had an April sales gain of just 1.8 percent -- its smallest increase since September.... Read More »

Toyota: Output of fuel cell cars will top out at 3,000 a year

12:01 am U.S. ET | April 27, 2015

Japanese customers have a three-year wait for Toyota's new Mirai hydrogen fuel cell car, because the automaker can't make more of the cars. Using existing manufacturing technology, Toyota predicts output will top out at 3,000 fuel cell cars a year.... Read More »

Small-car production migrates to Mexico

12:01 am U.S. ET | April 20, 2015

Toyota's plan to build the Corolla at a new plant in Guanajuato is the latest sign that Mexico is becoming a giant in small cars. Amid a surge of automaking capacity, the nation is making its biggest impact on the production of compacts and subcompacts -- cars with narrow profit margins and wide appeal outside North America.... Read More »

Toyota plots Prius comeback

12:01 am U.S. ET | April 18, 2015

As Toyota prepares to introduce a redesigned Prius later this year, both car and company are at turning points. First introduced in 1997, the hybrid is no longer the green-car darling of the Hollywood set. That sort of buzz now surrounds the EVs produced by Tesla.... Read More »

How Toyota does ‘heavy metal’ music

3:00 pm U.S. ET | April 8, 2015

Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together.... Read More »

Toyota to lift N.A. pickup, crossover output

12:01 am U.S. ET | April 4, 2015

Toyota is adding two variants and increasing production in North America to keep up with growing demand for its pickups and crossovers.... Read More »

Toyota's Leroy defies doubters, prepares for VW challenge

April 4, 2015 14:00 CET

When Toyota hired Didier Leroy, headhunters told the Frenchman he would never get far as a foreigner at the world's largest automaker. Starting this month, Leroy oversees the planning, building and selling of Toyotas in half the world.... Read More »

Toyota unveils RAV4 hybrid with new style edge

12:45 pm U.S. ET | April 2, 2015

Undaunted by low gasoline prices, Toyota unveiled a new 2016 RAV4 hybrid, the eighth model in its lineup sporting a gas-electric powertrain. The vehicle also features a new exterior designed to add some edge to its styling -- a look that also will appear on a refreshed, conventional RAV4 for the new model year.... Read More »


BLOG: Why last fall's Camry revamp is paying off for Toyota

1:28 pm U.S. ET | April 1, 2015

Toyota gave the Camry a major revamp last fall and Senior Vice President Bob Carter says it is boosting sales and pulling in younger buyers.... Read More »

Honda readies 'epic' Civic with American pedigree

2:15 pm U.S. ET | April 1, 2015

Just three years after giving its Civic compact a major overhaul, Honda is doing it again. The company's latest compact is based on a new global platform with a distinctly American pedigree. The car's sporty turn is aimed at luring coveted Generation Y buyers now in their 20s and 30s.... Read More »

Chevy Malibu sheds weight, gains room with sculpted 2016 makeover

12:01 am U.S. ET | April 1, 2015

The next-generation Chevrolet Malibu will be larger, lighter, packed with new safety gear and wrapped in sheet metal that signals Chevy's ambition to turn the heads of midsize sedan buyers. The 2016 Malibu, unveiled at the New York auto show today, looks to be an all-out bid by GM to lift the car from its also-ran status.... Read More »

Toyota adding hybrid to 2016 RAV4 lineup

12:45 pm U.S. ET | March 26, 2015

Toyota is adding a hybrid model at a time of low gas prices and slumping sales of alternative-powertrain vehicles. An all-new RAV4 hybrid will be introduced next week at the New York auto show.... Read More »

Toyota to recall 112,500 U.S. vehicles on possible safety issues

2:47 pm U.S. ET | March 11, 2015

Toyota said it was recalling about 112,500 vehicles in the US due to possible safety issues.... Read More »

Toyota aims to cut price of fuel cell vehicle

12:01 am U.S. ET | March 9, 2015

Toyota may have a $57,500 price tag on its Mirai fuel cell electric vehicle when it goes on sale late this year in the U.S., but it is pressing for a much lower future price. Katsuhiko Hirose, project general manager for Toyota Motor Corp.'s fuel cell development division, said Toyota wants fuel cell vehicles to be considered in the same competitive set as gasoline- and diesel-powered vehicles.... Read More »

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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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