Toyota sees wider window for TRD

Toyota's expansion of Toyota Racing Development trims across its truck line opens the door for a sporty subbrand that could find its way onto higher-volume products such as the RAV4 and Camry as the automaker chases younger and more affluent buyers.

Toyota adds rugged, sport trims to 2018 RAV4, Tundra, Sequoia
UPDATED: 2/9/17 2:06 pm ET - adds details

Toyota, aiming for a bigger slice of a robust light-truck market, is targeting outdoor and performance enthusiasts with new trims for the Tundra full-

Sign up for our morning newscast

Get up-to-date on the top stories of the day while you have your morning coffee.

Newsletters