Honda will show fuel cell car in Tokyo

12:01 am U.S. ET | Oct. 5, 2015

Honda will unveil a near-production version of its hydrogen fuel cell fastback sedan at the Tokyo Motor Show late this month, throwing down a challenge to the Toyota's Mirai fuel cell vehicle released this year.... Read More »

Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers.... Read More »

U.S. sales rise 16% on double-digit gains at Detroit 3, Nissan, Toyota, Honda

8:00 am U.S. ET | Oct. 1, 2015

U.S. light-vehicle sales, propelled by Labor Day promotions, fatter deals throughout the month, low gasoline prices and higher light-truck demand, rose 16 percent in September on double-digit gains at the Detroit 3, Toyota Motor, Nissan Group and Honda Motor. The seasonally adjusted annual sales rate surged to 18.17 million.... Read More »

Toyota rises 16 percent, seeks more truck output

5:45 pm U.S. ET | Oct. 1, 2015

Toyota Motor Sales posted a 16 percent year-over-year U.S. sales increase last month that resulted in its best September since 2007.... Read More »

2016 Chevy Volt rollout includes attack ads on Nissan Leaf, Toyota Prius

6:42 am U.S. ET | Sept. 30, 2015

The revamped Chevrolet Volt won't be available nationally until late next spring, but a series of attack ads targeting the Nissan Leaf and Toyota Prius will debut this fall on the Internet and later on TV.... Read More »

Honda will show fuel cell, autonomous driving vehicles in Tokyo

10:30 pm U.S. ET | Sept. 29, 2015

Honda will unveil two visions of the future at October’s Tokyo Motor Show: A near-production version of its hydrogen fuel cell fastback sedan and a bell-shaped, omnidirectional, autonomous driving concept vehicle.... Read More »

Changing Scion gets new boss

12:01 am U.S. ET | Sept. 28, 2015

Andrew Gilleland was a field operations manager at Scion when it was hatched in 2003, working with dealers to help get the youth-oriented brand off the ground.... Read More »

Scion names Gilleland vice president; Murtha takes new post at Toyota

9:53 am U.S. ET | Sept. 24, 2015

Scion, amid an aggressive product rollout, said today Andrew Gilleland will return to the brand as its vice president. He replaces Doug Murtha, 49, who will head corporate strategy and planning for Toyota in North America.... Read More »

Auto-brake pact offers boon to big suppliers

12:01 am U.S. ET | Sept. 21, 2015

When 10 automakers agreed this month to voluntarily make automatic emergency braking systems standard, they were promising off-the-shelf technology priced for the mass market that includes an assortment of cameras, radar, lidar and computer chips that make up collision avoidance systems. The suppliers that will profit are a well-defined group of big suppliers with production-ready components.... Read More »


Toyota set to join subcompact crossover fray

12:01 am U.S. ET | Sept. 21, 2015

Toyota confirmed that it will jump into the subcompact crossover segment next year with a new model it's tentatively calling the C-HR.... Read More »


12:01 am U.S. ET | Sept. 21, 2015

Dealers featured this week include Dan Lacy, president of R.C. Lacy Ford-Lincoln in Catskill, N.Y.; The Viviano family of Sterling Heights Dodge-Chrysler-Jeep-Ram in Sterling Heights, Mich.; Jerry Brassfield, owner of Capitol Toyota in San Jose, Calif.; and Farley Perkins, vice president of Southern Volkswagen - Greenbrier in Chesapeake, Va.... Read More »

Lexus plots escape from 'RX/ES land'

12:01 am U.S. ET | Sept. 21, 2015

Lexus is preparing for a three-part marketing campaign this fall that will seek to remind buyers there's more to the company than its milquetoast volume sellers.... Read More »


Lexus agency strives for more personal touch

12:01 am U.S. ET | Sept. 21, 2015

Julie Michael takes the helm at Lexus' longtime ad agency at a critical time for the brand. It's back in the hunt this year for the luxury crown that it owned for a decade, while it shuffles its product and marketing mix to better appeal to younger customers.... Read More »

Toyota recalls 423,500 RAV4s in U.S. for windshield wipers issue

1:52 pm U.S. ET | Sept. 17, 2015

Toyota Motor Sales USA said it would recall about 423,500 RAV4 SUVs in the United States for an issue related to windshield wipers.... Read More »


Toyota will challenge Nissan in Europe with new SUV

Sept. 17, 2015 06:01 CET

Toyota's new SUV to challenge the Nissan Qashqai will give the brand a boost to help win back the title of Europe's top-selling Asian brand from its Japanese rival.... Read More »

Toyota: Decision on sports car project with BMW due soon

2:49 pm U.S. ET | Sept. 16, 2015

Toyota and BMW will decide by year end on whether to develop a common sports car architecture. BMW and Toyota have for some years been collaborating on fuel cell technology, lightweight components, and on possibly jointly developing the underpinnings of a sports car.... Read More »

Toyota refines compact crossover plans with C-HR

6:00 am U.S. ET | Sept. 15, 2015

Not wanting to miss out on one of the hottest trends in the industry, Toyota said it will jump into the compact crossover segment next year with a new model it's tentatively calling the C-HR.... Read More »

Toyota bans below-invoice ads

12:01 am U.S. ET | Sept. 14, 2015

Toyota told dealers assembled at its national dealer meeting that they would no longer be permitted to advertise vehicle prices below invoice. Toyota will implement the prohibition from Jan. 1 and will begin enforcing the new ad covenants on April 1.... Read More »

Toyota sees European sales marginally lower in 2015

Sept. 14, 2015 22:05 CET

Toyota expects sales in Europe to fall slightly by 1 to 2 percent this year as higher deliveries in the western part of the region are unlikely to offset a sharp drop in Russia. The automaker said 2016 sales growth could be around 1 percent.... Read More »

Fourth-gen Prius: A new billboard for Toyota

12:01 am U.S. ET | Sept. 14, 2015

For all the ink devoted to Tesla, it's the Toyota Prius that has reigned for two decades as the face and brand name of fuel-efficient transportation and crystallized Toyota's public image as a champion of the environment. Now, as Toyota prepares to launch the fourth-generation U.S. model in an era of cheap oil and abundant hybrids, it's looking to the Prius to help round out that image.... Read More »

Lexus rewards RX loyalists while luring young buyers

12:01 am U.S. ET | Sept. 14, 2015

With the redesigned RX, Lexus aims to push down its average buyer age by attracting a new generation of customers, while also giving the many returning customers something new.... Read More »


BLOG: Is more dynamic Prius design worth the wait?

10:34 am U.S. ET | Sept. 11, 2015

Toyota has finally pulled the wraps off its fourth-generation Prius hybrid, after pushing back the launch sixth months to tweak styling, among other things. Are the car’s more dynamic looks worth the extra wait?... Read More »

Toyota tells dealers that below-invoice ads are taboo

8:30 pm U.S. ET | Sept. 10, 2015

Toyota told dealers assembled at a national dealer meeting that they would no longer be permitted to advertise vehicle prices below invoice. The company is implementing the prohibition beginning Jan. 1 and will begin enforcing the new ad covenants on April 1, Toyota confirmed Thursday.... Read More »

Tailfins, edge and dictionaries: What people are saying about Toyota's redesigned Prius

12:45 pm U.S. ET | Sept. 9, 2015

Toyota's Prius, a household name that has come to define hybrid cars for nearly two decades, was reborn in Las Vegas on Tuesday with the introduction of a redesigned and re-engineered model for 2016. A roundup of what analysts, journalists and others are saying about the car.... Read More »

Toyota boosts mpg, interior space on retooled 2016 Prius

12:15 am U.S. ET | Sept. 9, 2015

Toyota's redesigned Prius -- benefiting from smaller and lighter hybrid components, denser batteries that pack more energy and an improved gasoline engine -- will be 10 percent more fuel efficient while offering enhanced handling and more interior room.... Read More »

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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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